#Top D2C ECommerce Brands In India | Explore Tumblr posts and blogs

emizaincblogs · 2 months ago

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Top Trends in ECommerce Warehousing and Fulfilment for Consumer Brands in India

As eCommerce continues to thrive in India, efficient warehousing solutions and fulfilment services are becoming critical for consumer brands aiming to deliver a seamless experience. With rising expectations for faster deliveries, easy returns, and impeccable service, brands need to stay on top of evolving logistics and supply chain strategies. Let’s dive into some of the top trends reshaping fulfilment services for eCommerce and D2C brands in India.

1. Growth of Third-Party Logistics (3PL) Providers

Third-party logistics (3PL) providers are becoming a cornerstone of warehousing and fulfilment services in India. Many brands, from startups to established consumer giants, are outsourcing their warehousing needs to 3PL companies, allowing them to manage inventory, warehousing, and delivery services more efficiently. This shift offers clear benefits—reduced operational costs, increased scalability, and the freedom to focus on core business activities.

Partnering with top warehousing companies in India enables brands to leverage an extensive network of eCommerce warehouses and delivery routes, ensuring rapid order fulfilment across the country. For small and medium-sized enterprises (SMEs) especially, working with a 3PL service provider is an attractive option to expand their reach without significant upfront investment.

Read More: Warehousing companies in India

2. The Rise of Hyperlocal Fulfilment for Same-Day Delivery

With growing demand for same-day delivery, hyperlocal fulfilment models are taking off in major urban areas. This model involves strategically positioning warehouses closer to high-demand areas, drastically reducing the distance between the product and the customer. By setting up warehouses near me in key urban centres, brands can meet customer demands for quick delivery—often within a few hours.

Hyperlocal fulfilment is especially impactful for sectors like grocery, pharmaceuticals, and fashion, where speedy delivery can be a game-changer in customer satisfaction. With localised inventory at smaller, more accessible eCommerce warehouses, brands can streamline their last-mile delivery, making same-day service a reality for more customers.

3. Technology-Driven Solutions in Warehousing

Advanced technology is rapidly transforming the landscape of eCommerce warehousing in India. Brands are integrating Warehouse Management Systems (WMS) and automation to streamline inventory management, reduce errors, and handle high order volumes more efficiently. Real-time data on inventory levels, order statuses, and delivery times allows brands to respond instantly to shifts in demand, which is crucial for scaling fulfilment services.

Automated picking and sorting systems in warehouses reduce processing times and improve accuracy, essential for peak seasons and high-volume eCommerce. By adopting these technology-driven solutions, logistics companies and consumer brands alike can create a more reliable and efficient warehousing environment.

4. Emphasis on Sustainable Fulfilment Practices

Sustainability is becoming an essential focus in fulfilment services. Brands are looking for warehousing companies in India that prioritise eco-friendly solutions, including recyclable packaging materials and greener delivery options, like electric vehicles.

Incorporating sustainable logistics practices is advantageous not only for the environment but also for consumer appeal, as more customers in India become conscious of their environmental impact. Logistics companies are now offering environmentally friendly solutions that align with the values of these conscientious consumers, creating a win-win scenario.

5. Flexible Fulfilment Options to Enhance Customer Experience

The demand for flexible fulfilment services—such as in-store pickup or click-and-collect—has risen significantly. This hybrid model, combining the convenience of online shopping with in-person pick-up, is popular in areas where consumers prefer quick access to products without the wait for home delivery. Consumer brands are setting up smaller local fulfilment hubs or using their physical retail locations as mini-warehouses to facilitate fast and flexible delivery options.

Especially during peak shopping periods, these flexible options help manage delivery surges, providing a reliable alternative for customers who want immediate access to their purchases.

6. Improved Returns Management for Enhanced Customer Loyalty

Efficient returns management is increasingly critical for consumer brands. With the rise of eCommerce, the volume of returns has grown, prompting brands to develop smoother return processes. Partnering with logistics providers that offer specialised reverse logistics helps streamline returns, making it faster and easier for customers.

This focus on returns management is also essential for maintaining inventory balance and improving customer loyalty. Simplified returns policies give consumers confidence in their purchases, knowing they can easily return items if needed.

7. AI and Data Analytics in Inventory and Demand Management

Artificial Intelligence (AI) and data analytics are transforming warehousing and fulfilment processes in India. Brands are leveraging AI-driven predictive analytics to forecast demand, manage inventory levels, and make data-backed decisions. With tools that analyse customer behaviour, purchasing trends, and delivery metrics, brands can optimise their fulfilment strategies to anticipate peaks and avoid stockouts.

This proactive approach enhances customer satisfaction by ensuring products are available when needed, improving order accuracy, and reducing delays.

Also Read: Bonded warehouse

Conclusion

ECommerce warehousing solutions and fulfilment services are rapidly evolving to meet the demands of India’s growing consumer market. From the adoption of third-party logistics and hyperlocal fulfilment to the integration of cutting-edge technologies, these trends are setting the stage for a dynamic, customer-centric fulfilment experience. By staying attuned to these developments, consumer brands in India can streamline operations, reduce costs, and deliver an exceptional experience to customers across the country.

#ECommerce Warehousing #Third-Party Logistics

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techchristie89 · 2 years ago

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India’s Top eCommerce Enablers Kicking Off D2C Brand’s Growth

The pandemic has changed the entire eCommerce ecosystem in India. To meet all customer demands, many organizations are investing in omnichannel marketing strategies. On the other hand, many startups are adopting the best ecommerce web development services to offer better pricing, authentic products, guaranteed discounts, and hassle-free online shopping experience to their customers.

In the realm of D2C commerce, where uniqueness is paramount, an ecommerce website design company in India plays a pivotal role. These companies understand that D2C strategies empower brands to stand out and respond swiftly to market dynamics. To harness the full potential of this approach, businesses seek the aid of ecommerce enablement companies that specialize in propelling D2C brands forward. In this blog, we will delve into the top players in India's eCommerce growth ecosystem, revealing how they elevate D2C brands to new heights. Let the journey begin.

What is an eCommerce Enabler?

An eCommerce enabler refers to a service provider that helps brands expand online by offering end-to-end solutions such as order fulfillment, digital marketing, official store management, creative services, supply chain management, and more. Some of the key benefits of hiring an eCommerce enabler include:

Improved online Store and catalog management

Streamlined product management

Well-optimized digital marketing solutions

End-to-end customer assistance and support

Smooth order shipment and logistics

eCommerce enablement companies also play a vital role in minimizing operational complexities and driving rapid growth in this competitive business world. In simple words, they enable businesses to optimize their entire operations, manage stores, and boost their overall online presence.

Top D2C eCommerce Enablement Companies In India

Nowadays, almost every brand is searching for a reliable D2C solution provider that helps them expand their business in this competitive landscape. As customers expect more reliable & faster product delivery, they want to stay more proactive with their brands. For your convenience, we’ve shared a list of top companies that significantly helps in enabling D2C brand success.

1. Sphinx Solutions

Sphinx Solutions is an ISO-certified full-stack D2C eCommerce enabler, empowering businesses to build & precisely optimize their online sales channels. The company offers comprehensive digital & operational solutions to help D2C brands grow exponentially & deliver highly engaging eCommerce experiences.

With specialization on multiple eCommerce platforms like Shopify, Magento, WooCommerce, and Bigcommerce, Sphinx has been streamlining your journey – from website setup to eCommerce integration and beyond.

Looking for the best eCommerce solution?

Scale your online business with our comprehensive eCommerce development services.

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2. WebMaxy

WebMaxy enables D2C brands and sellers with AI-powered solutions & comprehensive services encompassing omnichannel support, marketing automation, eGrowth, and social campaign, marketing insights, and more.

As the leading multi-tech platform agency, WebMaxy leverages cutting-edge technologies to transform your business with highly advanced analytics and data-driven marketing solutions. Their innovative approaches to D2C eCommerce enablement aim to boost brand visibility, drive sales, and improve business performance.

Companies

Year of Establishment

Key Offerings

Top Clients

Sphinx Solutions

2010

Custom Store Development

eCom Integration

eCommerce Audits

Webstore Setup

eCommerce Testing

UI/UX Design

Vivino

Zenyum

Yarn Bazaar

Etisalat

WebMaxy

2021

WebMaxy eGrowth

Omnichannel Support

Survey Bunney

Social Campaigning

WhatsApp Commerce

WebMaxy Analyzer

Marketing Automation

Marketing Insights

Pernod Ricard

OrgaKart

Toodlegram

Tru Hair & Skin

GreenHonchos

2012

eRetail Consulting

Growth Marketing

eCommerce Technology

Digital Branding

Marketplace Solutions

Analytics and insights

Ayouthveda

Snitch

Maspar

Gritstones

Shiprocket

2017

Warehouse Management

Inventory Management

Multi Vendor Management

Order Management

eCommerce Returns

Omnichannel Retailing

D2C Management

Lenskart

Rare Rabbit

Hamilton Housewares

The Man Company

FYND

2012

Omnichannel Solutions

Order Management

Payment Management

Inventory Management

Campaign Setup

Cottonworld

Celio

Diesel

Campus Shoes

Netcore Cloud

1997

eCommerce & Retailing

Customer Engagement

Product Experience

Customer Data Platform

Email Marketing

Product Personalization

Carinfo

Nutraj

SOTC

EaseMyTrip

3. GreenHonchos

As a full-stack consulting firm, GreenHonchos offers operational solutions to scale eCommerce businesses with an end-to-end consulting framework and enable them to expand successfully in this competitive market. From e-retail consulting to marketplace management, GreenHonchos offers a comprehensive range of digital commerce solutions.

Since its inception, the company has been working across multiple industry domains such as fashion & lifestyle, electronic goods, food & beverages, personal care, and so on. They aim to make a long-term partnership with D2C brands, providing assistance & ongoing support as their businesses evolve.

4. Shiprocket

Established in 2017, Shiprocket is an India-based startup that helps D2C brands with order fulfillment, conversion, buyer communication, returns management, shipping, and more. They leverage AI-driven technologies, data, and supply chains at scale to provide everything a seller needs for unparalleled customer experience.

As an automated shipping platform, Shiprocket has successfully partnered with several courier agencies like BlueDart, FedEx, Ecom Express, Aramax, and Aramex to offer an all-in-one solution where e-tailers can manage multi-channel orders smoothly. The company helped Indian merchants to streamline eCommerce and reduce errors, resulting in improved brand loyalty.

5. Unicommerce:

As one of the leading eCommerce enablement companies, Unicommerce is managing approx 135 million SKUs worldwide. Their advanced inventory management solutions help you smoothly update stock levels, track inventory and produce movements with accuracy, evaluate inventory reports & optimize operational efficiency.

Trusted by more than 20000+ eCommerce businesses, Unicommerce’s system ensures streamlined order processing and stress-free inventory management throughout the supply chains. The power-packed features of their software help you accelerate your business exponentially. Stay on top of the market with their automated inventory management solutions.

6. FYND

Fynd offers India’s largest omnichannel management solutions to effortlessly manage everything with a just single panel dashboard. Founded in 2012, the has built an omnichannel ecosystem to assist eCommerce businesses and help them grow faster.

The cutting-edge technological solutions of FYND combine integrated logistics and stock visibility for a seamless and consistent omnichannel experience. By empowering businesses with advanced tools & resources, Fynd has built itself as a powerful technology partner in successful eCommerce retailing in India.

7. Netcore Cloud

As a global martech product agency, Netcore Cloud enables B2C & D2C brands to make unparalleled digital experiences. The company businesses with multiple solutions for better retention, acquisition, and engagement.

Netcore Cloud is a leading customer engagement platform that offers AI/ML marketing automation to revolutionize the way product & marketing experts engage with their potential customers. The company aims to deliver an intelligent customer experience to every customer across digital touchpoints.

Want to hire eCommerce developers?

We offer end-to-end eCommerce development solutions to take your business to new heights.

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Final Words

The key to D2C eCommerce success is identifying massive growth opportunities & implementing them at scale. The above-mentioned eCommerce enablement companies help brands find such opportunities and work as a driving force behind long-term online business success.

By providing scalable solutions, necessary tools, and support, they helped brands of all sizes to navigate this complex e-commerce landscape easily. It’s also expected that the importance of these eCommerce enablers will continue to grow, driven by changing consumer preferences and advancements in modern technology.

#d2c brands #d2c solutions #eCommerce enablement companies #ecommerce enablers #ecommerce platforms

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akshatgolu · 3 years ago

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Top eCommerce Logistics Companies in India

The Indian eCommerce market has seen exponential growth, especially after the pandemic hit us in 2020. According to an IBEF report, the Indian eCommerce market is expected to reach US$ 188 billion by 2025 and US$ 350 billion by 2030. As the logistics systems facilitate the movement of goods in a brand’s supply chain, the logistics companies have also grown at a rapid pace. Reports suggest that the Indian logistics industry is estimated to grow to 380 billion dollars by 2025.

How Does eCommerce Logistics Companies Work?

eCommerce logistics also referred to as e-logistics, enables online brands to deliver orders at the customers’ doorstep. Once an online order is placed by a customer, logistics companies in India handle the order fulfilment process that covers everything from packing, shipping, and deliveries to returns and refunds (if applicable).

Key Challenge and Solution

Amazon’s one-day/next-day delivery standards have soared up customers’ expectations as nowadays, customers expect eCommerce sellers to deliver their orders in the minimum duration. To keep up with the rising customer demands, D2C brands, as well as online marketplace sellers, started investing in third-party warehouses and distribution centres.

Further, to keep up with the market competition, the logistics partners need to provide logistics services through a smart shipping platform. They need to use technologies like AI, machine learning, augmented reality, advanced robotics, and automation processes to make their platforms ready for efficient shipment handling. Presently, many logistics companies in India have incorporated the latest tech into their platform to meet online sellers’ requirements more efficiently.

Top Logistics Companies in India

There are several companies in India offering courier services for eCommerce logistics needs. A business requires sustainable solutions and a reliable logistics partner to handle the supply chain proficiently. Irrespective of the size of your eCommerce business, you will need a reliable logistics company in India to handle eCommerce delivery. We’ve jotted down the list of top 10 logistics companies in India to give you a fair idea of the best courier options you’ve got out there.

Blue Dart

Headquartered in Mumbai, Blue Dart has a massive delivery network across India, as well as in the international market under the name of DHL. The company is counted among the prominent courier partners for offering low-cost deliveries, high customer satisfaction, and fast delivery. The courier company has an aviation hub in Chennai, air support of 6 Boeing 757 freighters, and 11,122 vehicles for ground support. With a domestic hub in metropolitans and other major cities like Mumbai, Delhi, Kolkata, Hyderabad, Ahmedabad, Indore, Pune, Kochi, and more, Blue Dart deserves to be on the top of our list of top logistics companies in the country.

Founded: 1983

Pin Code Reach: 22,300+

Additional Services: COD services, express delivery, scheduled delivery, weather-resistance packaging, computerized proof-of-delivery

Delhivery

This Gurugram-based courier partner is among the most popular names for eCommerce logistics in India. The service partner enables customers to operate reliable and flexible supply chains at reasonable costs. With a base of 23000+ active customers across eCommerce platforms, marketplaces, D2C, e-tailers, and SMEs across different verticals, Delhivery has become one of the most reliable names for online shipping needs.

Founded: 2011

Pin Code Reach: 17,000+

Networking: 21 automated sort centres, 122 gateways, 93 fulfilment centres, 2521 direct delivery centres, and a team of over 86000 people

DTDC

The Bangalore-headquartered courier delivery service company is also known as DTDC Express Limited. With 7 zonal offices, 20 Regional Offices, and 430+ operating facilities spread across India, DTDC has transformed Indian logistics in over 3 decades. With a significant footprint across 240 international locations including the USA, UK, Canada, Australia, Hong Kong, China, UAE, and all Asian countries, DTDC has become a significant name for shipping across international locations.

Founded: 1990

Pin Code Reach: 10,500+

Key Services: Domestic cargo services for large packages, express delivery services for small packages, and intracity drop-and-pick services in cities.

Ekart Logistics

The Bangalore-based courier partner is also known as Ekart courier. Starting as Flipkart’s in-house supply chain support, the delivery partner has grown to become a preferred shipping partner for several businesses. Enabling same-day delivery in 13 cities and next-day delivery in 50 cities, the logistics partner promotes automated shipping, smooth reverse shipments, and return management.

Founded: 2009

Pin Code Reach: 3800+

Added Services: Same-day delivery, Next-day delivery, COD Services

Shadowfax

Bengaluru-based Shadowfax specializes in hyperlocal and eCommerce delivery services with 100K active users at the moment. Serving across 900 cities, the logistics company delivers more than 20 million orders a month. Aiming to empower a million micro-entrepreneurs through innovation and technology, Shadowfax has carved its niche in the industry in a small duration. From delivering under 30 minutes to quick API integration, live tracking, and tech-enabled security to end-to-end fulfilment, the logistics company has become a prominent name in the industry.

Founded: 2015

Pin Code Reach: 7600+

Key Services: Hyperlocal, eCommerce, Quick Commerce

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#ecommerce logistics #ecommerce

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brightbraintech · 3 years ago

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8 Best Ecommerce Platforms in India - BrightBrain

How often do you end up window shopping for items that you may not even need only cause you’re bored? Can’t count! Well, we’ve all been in that boat, especially when brands have tempting offers.

When it comes to connecting with customers, brands now have an effective and efficient route for doing so in the digital realm, thanks to Covid 19. With so many new D2C companies popping up, it’s easier than ever to start an internet/E-commerce store.

When beginning a new ecommerce business, many factors must be considered: top ecommerce platform, payment gateway integration, product photography, social media strategy, customer acquisition, customer retention, search engine optimization and so on.

You’ll get the hang of most of it once you take the first step of choosing the right platform.

To make things easier, here’s a list of the top 8 essential things to consider when choosing the best ecommerce platform:

1. E-Commerce Websites’ Serviceability/Pin Code Reach

2. Products, Services, and Advantages

3. Mechanisms of Delivery

4. Delivery Speed

5. Visibility of Tracking

6. Delivery Proof

7. Returns Administration

8. Ecommerce Platform Track Record And Reviews

The number of e-commerce platforms and content management systems has risen over time. Many of these offer custom software and platform solutions. Do you also often wonder which ecommerce platform is best in India?

Choosing the best ecommerce platform for startups to utilize and develop your online store might be challenging, especially if you aren’t a techie or an ecommerce expert.

Relatable? Let’s help you narrow down your search for the right online platform to sell products in India for your needs and wants.

Read now - https://www.brightbraintech.com/blog/best-ecommerce-platform-in-india/

#ecommerce platforms ecommerce strategies

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sutrahr · 3 years ago

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Top D2C Brands in India 2022

D2C brands in India have grown rapidly and turned into a good revenue generator. Top D2C Brands in India are more than 600+ and considering the previous years.

D2C means direct to customers, these D2C companies in India directly reach out to their customers with the digital platform. These eCommerce companies are also known as Direct to Consumer brands.

D2C brand builds its offering around digital marketing platforms as opposed to selling online marketplace. Any seller or manufacturer is willing to sell their product to the end customers.

As per the study of SutraHR: 62% of consumers choose to buy directly from manufacturers or brands. These are the benefits for the best D2C brands in India gives them an advantage over conventional methods that involved middlemen.

Advantage of D2C Brands

1. Customers Engagement:

Customers' engagement is the emotional connection between a customer and a brand. High satisfied customers buy more products and promote more.

2. Direct access to customers:

Direct contact is understanding customers' needs. Customers' buying behavior helps to understand manufacturers optimize existing products.

It allows collecting information of their Email ID, contact details, location, address, social media profiles.

3. Higher Margins:

Through the direct sell, Manufacturers achieve higher margins by stopping the middleman from the picture. middleman selling their product means they only make a profit from cost to gross sale. D2C allows brands to sell directly to customers.

4. Increase in Sales:

Customers are finding it suitable and trustworthy to purchase their products from the manufacturer. Manufacturers are no longer restricted to selling D2C brand products. they can sell globally by just selling to the right customer.

5. Cost reduction:

When the brand is self-sufficient in reaching its customers, it negates the role of any third-party distributors who earlier had to be paid.

#D2Cbrands #D2C #D2Cbrandsinindia #TopD2C #D2Cbusiness #SutraHR

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abybo · 4 years ago

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How to take your business online in India - 2021

Let me begin with what Bill Gates said once…

“If your business is not on the internet, then your business will be out of business.”

Bill Gates said this before Covid-19 & I am sure he wouldn’t have imagined that his words will be so meaningful and relevant so soon. Maybe god was in hurry to prove him right.

In 2021 the biggest challenge we all will have is to how to start an Ecommerce business or how to take our business online and remain in business.

Well after a lot of research and experience I can tell you that the whole book can be written on this 1 question. However, let me try to draw a path in a simple and easy-to-understand manner.

There are 5 steps to take your business online.

Product/Service Selection - Decide Category

Brand Name, Logo Design, Trademark & Domain Name

Business Model Selection

Marketplace Selection

Promotion

1. Product/Service Selection

The first step is to narrow down the selection on what exactly you want o sell online. Category selection is an important part of this process. I have been doing online shopping for the last 20 years and if you ask me what all I have bought from online marketplaces then my answers are Clothes, mobile, television, bicycle, books, shoes, laptop, trimmers, vitamins, grocery, and much more. You too can make your own list what all you have purchased online.

Now the next step is to know which categories are performing very well. Let me give you a small list of some of the best selling categories across all channels and marketplaces.

Top Categories

Electronics - Mobile & Accessories

Health & Personal Care (significant jump was seen during and after lockdown)

Sports & Fitness

Clothing & Accessories

Home & Kitchen

Food (significant jump was seen during and after lockdown)

You can select whichever category you want to start with. It is not necessary to go with top categories, you can select some unique product or category also.

For Services the process is the same. Identify which services you want to offer online. A painter can sell his/her painting, a lawyer can sell legal services, a graphic designer can sell graphics, a professional service provider like CA & CS can sell their legal services.

Once you are done with product/service selection keep one more important thing in mind…

Define your target audience. It is very important to know whom you are targeting. Who could be your customers?

2. Branding

Naming:

Most people take this step very casually. However, I recommend you to spend some quality time naming your business/brand. This is indeed a painful process and hence, hiring a naming expert would be the best option. However, if you have time then google is always there for you. You can browse some name generating websites and try to find a proper name.

A good business name catches the eye of people so that they direct their attention to your business/brand. Another importance of a good business name is all about uniqueness. With so many other competitors out there selling, the same product or service uniqueness is hard to come by. A great business name makes this easier.

Your brand name should be:

Short and easy to remember

Reflective of your brand

Goes well with your targeted audience

Remember: Your Business/Brand Name Is Reflection Of You

Logo Design:

Let me begin with this… Logo Design is not a DIY thing. Do not design your logo if you are not an expert on it. Each logo has its own story and hence, I recommend you to get it done by an experienced logo designer. However, if you are very passionate about your brand and want to design it your way then go ahead and create your own story.

Trademark:

In India, we do not give much importance to trademarks. We think our brand/company name is our property and no one can take it. Well, we are in 2021 and if you are planning to take your business or brand online then this a MUST thing. Once you decide the name and ready with the logo the first thing you should do is get it registered. You can then share it with your friends and relative on WhatsApp or Facebook :)

Hire a professional service provider for trademark registration. The govt fees are 4500 per class.

Domain Name:

Once you finalize your brand/business name it is recommended that you book the domain name for the same. First preference should be given to the .com name but if it is not available then you can go for .in, .online,.biz, or any other. Nowadays there many options available for domain names.

3. Business Model Selection

It is very important to select the right business model for your brand/business. Primarily there are 4 online business models but I am giving 5 models here.

Business to Consumer (B2C) - Examples - Amazon, Flipkart, Paytm mall, Tata Cliq, JioMart, etc.

Business to Business (B2B) - Examples - Udaan, Tradeindia, Indiamart, etc.

Consumer to Consumer (C2C) - Examples - ebay, olx, quikr, carbecho, etc.

Consumer to Business (C2B) - Examples - Fiverr, Freelancer, upwork, etc.

Direct To Customer (D2C) - Create your own Ecommerce web-store and app

Each model has its own advantages and you should select the model based on your products/services.

4. Marketplace Selection

In 2021 we have many marketplaces where we can sell our products/services. Hence, marketplace selection is a bit tricky and sometimes confusing also. Please go through below mentioned things to consider before selecting marketplaces.

Popularity of marketplace

Marketplace’s popular categories

The customer base of the marketplace

Logistics and shipment support

Competition & Advertisement Costs

Marketplace Charges

Return Ratio (for product sellers)

Seller Support

Remember one thing: Return eats up your profit. Read the return policy carefully and calculate charges.

5. Promotion

Online promotion/Online marketing is the most complex part of taking your business online. Due to the increase in competition online promotion has become very challenging. It will test your patience and perseverance. Below are some very common categories of online marketing.

Search engine optimization (SEO)

Search engine marketing (SEM)

Social Media Marketing (SMM)

Pay-per-click advertising (PPC)

Affiliate marketing

Email marketing

PLA (Product Listing Advertisement)

I shall write a separate article on online marketing in detail as it is very important and equally complex. Each category has different impacts and implementation process.

If you have reached so far then you are really serious about taking your business or brand online :)

-- Yatin Khakhar

Founder @ ABYBO

#ecommercebusiness #onlinebusiness #onlinebranding

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wikimakemoney · 5 years ago

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Key insights: ClickZ benchmark survey, state of industry M&As, and more

30-second summary:

Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020

29.3% marketing leaders thought their current marketing technology stack is average in terms of achieving their marketing goals

46.3% said their marketing budgets are staying the same, while 28.4% said their marketing budgets are increasing

Marketing leaders are planning to increase their marketing technology spends

The top six technology marketers want to evaluate and invest in were – Search and social advertising, ecommerce marketing tools, experience building and management

Lots more to discover in a quick snapshot

We picked the brains of Director+ level executives to bring you juicy data insights on martech spending budgets, the technology they are keen on buying with a further detailed drill-down of each segment. More observations from the industry’s biggest acquisitions in the first quarter.

ClickZ and Search Engine Watch: Benchmark survey 2020

We recently started tracking six core marketing trends to understand what’s brewing in the marketing technology industry and what exactly are marketing leaders thinking.

Board members, C-level execs, and Director+ level participants from professional services, retail and ecommerce, technology, media and publishing, and education businesses across UK, USA, and India participated in our benchmark survey.

Here are results of the ClickZ and Search Engine Watch: Benchmark survey 2020.

Some key takeaways:

46.3% respondents are keeping the same marketing budget

Majority are looking to invest in search and social advertising technology

29.3% marketers thought their current marketing technology stack is average in terms of achieving their marketing goals

Marketers are more focused on maintaining their marketing budgets

46.3% said their marketing budgets are staying the same

28.4% said their marketing budgets are increasing

25.3 said their marketing budgets are decreasing

32% are increasing their spend on marketing technology

45.2% said they are sticking with their current spends on marketing technology, while 32.9% are increasing their marketing technology spends. There was also a smaller segment of 21.9% said they plan on decreasing their marketing technology budget.

How much marketing budget have marketers dedicated to marketing technology?

40% of the marketing budget is dedicated to marketing technology.

What technology are marketers keen on evaluating or purchasing right now?

Content and experience, data, advertising and promotion stood out as the most looked at technology investments.

The next segment gives you a detailed view of these specific technologies.

Top 6 technology marketers want to evaluate or purchase

Our Benchmark survey 2020 further drilled down specifics of technology types marketers are interested in evaluating or purchasing across niches of advertising, sales, management, and more.

Advertising and Promotion

Search and social advertising, mobile marketing, and display and programmatic advertising are the top three in this segment.

Commerce and Sales

Technology related to ecommerce marketing, affiliate marketing, and sales automation stood out as the most sorted after sub-sections that marketers would put their money on.

Content and Experience

Web experience building and management clocks in at numero uno with 50% marketers favouring it for an investment. The other hot favourites were – email marketing, interactive content, and SEO that tie-up at 47.4% each.

Data

Since data serves more like the all-knowing-eye of a business, the quality and technology serve as the make or break factors. Marketers’ most preferred technology investments were:

Mobile and web analytics

Marketing analytics, performance, and attribution

Audience/Marketing data and data enhancement

The least interesting technology platforms were CDP, DMP, iPaas, cloud/data integration and tag management falling in a range of 13% to 15%.

Management

Project and workflow management software got the lion’s share of the lot with 47.2%, the current work from home/remote work situation due to the COVID-19 lockdown could’ve been one.

Coming in second were budgeting and finance, and vector analysis with 38.9%. Collaboration, product management, and talent management software fall in the lowest slab of 33% to 36%.

Social and Relationships

The pandemic has further proven that brand relations and sentiment matter. Which is why 61.5% marketers flocked towards wanting to invest in social media marketing and monitoring tools. Next in line were:

Customer experience (46.2%)

CRM (41%)

Events, meetings and webinars (41%)

Advocacy, loyalty, and referrals (38.5%)

Influencers (38.5%)

Martech M&A deals dropped by less than 60%

Luma’s Q1 2020 Market Report showed that martech which was a hot market for M&As drastically dropped by ~60% both quarter-over-quarter and year-over-year.

Noteworthy martech M&A deal segments from Q1 2020

Despite the global economy slowdown, these were some marketing technology industry segments that saw acquisition deals complete.

Personalization and CDP: Salesforce’s acquisition of personalization and CDP company

CRM: Evergage and CRM tool developer Vlocity for $1.3 billion

Customer acquisition platform: Platinum Equity acquired customer acquisition platform Centerfield

Identity management: Zelnik Media Capital acquired identity-access management vendor Simeio.

Email fraud prevention software: Risk Solutions group, LexisNexis acquired Emailage for $480MM

Other key takeaways

M&A deal counts fell in Q1 2020 which was lower than the expected when compared to Q1 2019:

Adtech M&As: Dropped from 13 to 7 transactions

Martech M&As: Dropped from 38 to 15

Digital content M&As: Dropped from 23 to 18

However, M&As in the D2C sector rose from two to six transactions in Q1 2020. This is a positive indicator that the D2C sector would be better placed as consumers will be more comfortable to make the shift from brick-and-mortar retailers to online purchasing post the pandemic.

Top picks of topics our readers loved this week / Top picks for this week / Readers’ choice for this week

Steps to prepare for the business world past COVID-19. The weekly key insights articles continued to pique marketers’ interest.

A breath of fresh air was that our readers were also keen on non-COVID content which dealt with mastering competitor analysis for digital marketing success.

The post Key insights: ClickZ benchmark survey, state of industry M&As, and more appeared first on ClickZ.

source http://wikimakemoney.com/2020/05/09/key-insights-clickz-benchmark-survey-state-of-industry-mas-and-more/

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