#The Private Life of the Gannets
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The 10th SHORT FILMS Academy Awards held in March of 1938 corresponding 1937 film releases. (1298)
The 10th Academy Awards were held on March 10, 1938 to honor films released in 1937, at the Biltmore Hotel in Los Angeles, California and hosted by Bob Burns. Originally scheduled for March 3, 1938, the ceremony was postponed due to the Los Angeles flood of 1938. 10th Academy Awards - Wikipedia
A Night at the Movies is a short film starring Robert Benchley. A Night at the Movies (film) - Wikipedia
youtube
link https://youtu.be/zn8gAMVA62I
Romance of Radium is a 1937 American short film directed by Jacques Tourneur, Romance of Radium - Wikipedia
youtube
link https://youtu.be/724Do_WYGsA
The Private Life of the Gannets is a 1934 British short documentary film, directed by Julian Huxley The Private Life of the Gannets - Wikipedia
youtube
link https://youtu.be/aOtirKYYDrs
Torture Money is a 1937 American short crime film directed by Harold S. Bucquet. Torture Money - Wikipedia
link https://ok.ru/video/2128385346228
Should Wives Work? is a 1937 American short comedy film directed by Leslie Goodwins. Should Wives Work? - Wikipedia
youtube
link https://youtu.be/NMuGpdvJQ4c
Penny Wisdom is a 1937 American short comedy film directed by David Miller and produced by Pete Smith. Penny Wisdom - Wikipedia
youtube
link https://youtu.be/kD5d5fR5B_w
The Man Without a Country is a 1937 American short drama film directed by Crane Wilbur The Man Without a Country (1937 film) - Wikipedia
link https://ok.ru/video/3265168345756
The Old Mill is a Silly Symphonies cartoon produced by Walt Disney Productions, directed by Wilfred Jackson, scored by Leigh Harline. The Old Mill - Wikipedia
youtube
link https://youtu.be/MYEmL0d0lZE
Educated Fish is a 1937 animated short film that was part of Paramount's Color Classics series. Educated Fish - Wikipedia
youtube
link https://youtu.be/UGVtnE-EFW8
"The Little Match Girl" or "The little girl with the matchsticks" is a literary fairy tale by Danish poet and author Hans Christian Andersen. The Little Match Girl - Wikipedia
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link https://youtu.be/5KTy-S3bfvk
#1298#short films#10th academy awards 1938#1937#a night at the movies#Dir. Roy Rowland#Romance of Radium#dir Jacques Tourneur#The Private Life of the Gannets#dir. Julian Huxley#Torture Money#dir. Harold S. Bucquet#Should Wives Work?#dir. Leslie Goodwins#Penny Wisdom#dir. David Miller#The Man Without a Country#dir. Crane Wilbur#The Old Mill#dir. Wilfred Jackson#Educated Fish#dir. Dave Fleischer#“The Little Match Girl”#Dir. Arthur Davis#dir. Sid Marcus#2025-01-10
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Not So Cold-Hearted Pt.4
Summary: Y/N, a member of a popular newly debut girl group and Wonwoo has what some may call a relationship with emotional ambivalent. Will their relationship remain cold-blooded or will they finally come to an agreement and become something more?
Pairing: Jeon Wonwoo x Reader
masterlist
⋅•⋅⊰∙∘☽༓☾∘∙⊱⋅•⋅
“Can’t we just nibble on a snack or something? We haven’t eaten since the morning” Kira nags while swinging your arm, wanting your attention.
“Maybe if your stop watching Mukbangs, you’ll be able to pull through like the rest of us.” you let out a chuckle as she whines and runs into Remi’s room complaining about her hunger. Seventeen was currently on their last schedule of the day which was a performance for a charity. Screams of fans spreads around the stadium as they waved goodbye and left the stage.
“What better way to end the day with some free food.” Hoshi, the gannet sighs happily as his members changed out of their stage clothes.“I’m imagining a 5-star restaurant with a balcony view of the city.” Dino chimes in. “Or maybe a 5-star buffet where we can fill our stomachs to the fullest!” both of them started drooling over their imaginations. They went home and showered before waiting outside of Eunoia’s dorm as they got ready as well.
“Is everyone ready yet?” Yun Hee asks while everyone gets ready
“Seungcheol texted my saying that they’re waiting outside for us.” Remi comments as you all hum a ‘yes.’ You quickly slipped on something casual and comfy to wear and was about to put on your shoes when you quickly ran back into your room.
“Y/N! We’re going to head out first alright?” Nari shouts as she closes the door behind her. Taking off your glasses, you tried quickly putting on your contacts but failed. Cursing under you breath, you decided to forget about it and grabbed your purse and headed towards the door.
“There she is!” Jeonghan yells as you hastily walked out your dorm and lock the door. “We were almost about to leave without you!” embarrassed, you bowed your head as an apology.
“Sorry, I forgot to do something.” You mumbled as everyone started walking. Minghao looked behind to saw that you were alone before smiling and slowing his peace down to meet yours.
“Forget to wear contacts?” He asks as you looked at him surprised. “How’d you know?” You tilted your head, still taken back that he would notice
“You were squinting while walking down the steps. Plus you almost missed a step.” He tried hiding his laughter causing you to blush. The members ahead where in rowdily talking about the meal plan.
“So where’s this fine restaurant that you’re taking us?” Hoshi smiles widely as he places his hands behind his head. “Fine restaurant my ass, we can’t even afford it for ourselves.” Skye playfully nudges the back of his head as he falls forwards, trying to stop himself from falling.
“Wait... So we’re not going to a 5-start restaurant?” Dino slowly says as you and your members laugh, shaking your heads, making him and the boys frown in disappointment. “Don’t worry, we know how much of a gluttonous eaters you are but we’ll make sure you leave with your bellies full and satisfied.” Yun Hee jokes as she leads everyone into a All-You-Can-Eat Grill House.
“This is the place I’ve been wanting to visit for the longest time. Since me and the girls came to an agreement that going to a regular restaurant wouldn’t be enough for all of us, going to a buffet will be better for everyone and our wallets” she smiles cheekily as you and your members cheer and praise her. Walking in, the aroma fills your nose as you try to hold back your smile. The host brought everyone into a private room where there was a endless table of meats and vegetables and grills for every 4 people. Everyone screams as they all quickly sat down, pushing you aside as you let out a laugh. Scanning around for a open spot you found one beside Dokyeom. He waves his hand over with a wide smile as you joyfully walk over and took a seat to realize that Wonwoo is seating directly in front. You can’t tell what his facial expression is saying aside from his usual cold look. When everyone was about to dig in, Seungcheol and Remi stands up.
“Today, we shall eat until the restaurant has no more food!” His voice booms as he hold up his glass of beer. “I hope my members and everyone will have a great time today. Don’t worry about money and just eat until our stomachs explode!” Remi joins in as everyone cheers, raising their glasses.“Tonight, lets make lots of memorable memories!” They clinked their glasses.
“To Seventeen and Eunoia!” Everyone cheers. You bowed your head before you started grilling when you heard a laugh coming from Dokyeom. You turn to look at him with confusion as he pats your head. “There’s no need to be so formal to us. We’re like a family anyways!” You can’t help but to smile at his words as you started grilling for the people you were sitting with; Dokyeom, Skye and Wonwoo. Once the meat was cooked, you started distributing it to everyone’s plate. “Thanks.” Wonwoo mumbled without looking as you gave him the meat. Seeing how everyone was chattering, laughter and having a great time made you feel at ease and relaxed as you forgot all your worries. You continued to grill the meat when Wonwoo picks up his tongs, grabbing some meat on the grill and putting it on your plate. “That’s for you guys-”
“Stop grilling and feed yourself. We can cook ourselves also. We’re not babies.” Wonwoo cuts you off as you looked at him blankly from what he just did. Slowly sitting back down, you started to eat as you chattered with everyone. Everyone started grilling on their own when Dokyeom tapped you on your shoulder. Turning your head, he held a lettuce wrap towards your mouth.
“Say ‘ah’ “ You shake your hands telling him you can make it yourself but he doesn’t budge as his hand approached closer towards you. Giving up, you opened your mouth as he fed your the lettuce wrap. After chewing a bit, the different flavors explodes along with textures as you smile and gave him a satisfied thumbs up. Skye pouts as she asked him to make her a wrap also as she gave the same delighted expression. “Hyung, you want one also?” Dokyeom asks. He nodded while Dokyeom looks for lettuce. “Y/N, there’s lettuce on your side, why don’t you make it for him?” He points to a bowl filled with lettuce. You choked on the piece of meat as you started coughing. Hitting your chest, Dokyeom laughs as he hands you your glass of beer.
“You didn’t have to react that rudely like that. I am older than you anyways, so what he suggested was only right.” Wonwoo glances at you before focusing on the grill. Clenching your teeth, you held back your anger and muttered a ‘of course’ as you started assembling his wrap. You noticed that he was chatting with Skye so you sneakily stuffed in a huge piece of hot pepper, covering it up with meat before wrapping it up. “Here.” You stuck out your hand towards him as he scans it, giving you a suspicious look. “You eating it or not? My arm is getting tired.” he opens his mouth as you stuff the wrap into his mouth. “Is Wonwoo and Y/N finally getting along for once? This is a life-time chance you’ll see them interacting like this.” Jun points out as everyone focuses on you two. You sat back down, trying to maintain your expression as he bites into his wrap. You secretly took out your phone and started to record him. Luckily, he didn’t notice when seconds later, his emotionless face scrunches in pain as he starts fanning his mouth. Laughter fills the room as he sticks out his tongue. Tears started forming from your eyes from laughing as he wipes his sweat, shooting you a deadly glare.
“Are you out of your mind?!” He grumbles as he chugs his beer. “I only did what I was told.” You shrug your shoulders as you continued to eat. “You’re asking for a death wish right now, aren’t you?” He speaks in between his pants. “Nope, just some memorable memories.” You smile mischievously at him as he scoffs. "Alright, alright, let's not get too worked out now." Dokyeom buds in before we start an argument. You remembered something as you quickly opened your bag and pulled out a instant camera. You gathered everyone around to fit in the frame.
"Okay, stay where you are, I can see everyone." You looked through the lenses, double checking. "Aren't you going to be in the picture too?" Nari asks as the rest joins in, nodding their heads. A waiter enters the room with more food as you asked him if he could help take the photo for us. You quickly looked around, trying to see if there's any empty spots for you to slip in. "Hurry, there's a empty spot in front of Wonwoo, just stand in front of him." Skye calls out as you nervously stand in front of him, feeling his icy glare looking down on you. "Say cheese!" The waiter says and takes the picture. "Wait, let's take a funny one also!" Hoshi suggests as the waiter nods, waiting for us to pose. Everyone started posing and making faces as you flustered on what to make. Not knowing what to do, you quickly formed a ‘peace’ sign with your hand when you felt someone’s arm on top of your head. The camera flashes before you turned back, narrowing your eyes at Wonwoo who was smirks at you.
“I love this! Everyone looks so cute!” Euna smiled as she took a look at the polaroid. Everyone gathered to take a look at the photo, pointing out the funny faces and poses each person made. “Well isn’t this surprising, for once Wonwoo and Y/N doesn’t look like they want to kill each other.” Vernon jokes while pointing at you and him in the pictures. You pushed through everyone to take a look at the picture of you and Wonwoo smiling happily in one of the polariods and in the funny one, you held up your hand in a ‘peace’ sign while Wonwoo’s elbow rested on top of your head, his chin on top of his palm slightly pouting towards the camera. “If people saw this without knowing their relationship, I bet you they’ll find it adorable.” Joshua says as the rest agreed, leaving Wonwoo and I falling silent. “Fans might even start shipping them together, who knows?” Jeonghan quickly said before imitating of fans cheering were heard. You started feeling your face heat up as you covered you cheeks with your hands. Looking around to see if anyone saw, you caught Wonwoo looking at you before he quickly looks away.
“Today was definitely a night to remember. It feels nice stepping away from the idol life sometimes and just feel like a normal person having a gathering friends.” Na On comments as we all left the restaurant together. The cool wind blows past you face as it sent chills down your spine, making you slightly shiver. As you continued to walk along with everyone else, you rubbed you shoulders, feeling bumps form as you mentally scold yourself for just wearing a T-shirt. Suddenly, you felt something warm wrapped around yourself.
“Forgot to bring your jacket?” You felt the warmness of Minghao’s body from his jacket as you snuggle in it, hiding your embarrassment. “Some things just never change about you.” you gave him a small pout. “Not that I’m complaining or anything.” he added making the both of you laughing.
“C’mon you two love birds, the ice cream store is going to close soon!” Seungkwan yells from the entrance of store, waving his hand. In unison, you and Minghao both shushed him. You turned to look at him with a surprised expression as he does the same before breaking into a smile. You jogged into the store, catching Wonwoo staring at you and Minghao with an expression that wasn’t his usual blank cold stare. His stare was telling you something. But you just couldn’t tell what it was, as the rest of the night passes with a lively vibe with the thought of Wonwoo’s stare lingering in your mind.
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#jeon wonwoo#wonwoo#wonwoo seventeen#wonwoo x reader#wonwoo scenarios#wonwoo fluff#wonwoo imagines#wonwoo fanfic#seventeen scenarios#seventeen fluff#seventeen#kpop#kpop fanfiction#nsch
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Shorts To Watch
A Boy and His Dog
A Dog’s Life
A Time Out of War
An Occurrence at Owl Creek Bridge
Arnulf Rainer
Beyond the Line of Duty
Black Rider
Busy Little Bears
City of Wax
Climbing the Matterhorn
Curfew
Declaration of Independence
Facing Your Danger
Feast
Franz Kafka’s It’s a Wonderful Life
Give Me Liberty
God of Love
Heavenly Music
How to Sleep
In Beaver Valley
Krakatoa
La Jetee
Nature’s Half Acre
No Lies
Of Pups and Puzzles
Power of Ten
Quicker’n a Wink
RPG OKC
Robert Kennedy Remembered
Six Shooter
Sons of Liberty
Speaking of Animals and Their Families
Teenage Father
The Accountant
The Big Snit
The Burden
The Diary of Tortov Riddle
The Music Box
The Private Life of the Gannets
The Public Pays
Thunder Road
Toyland
Van Gogh
Violet
Who’s Who in Animal Land
Wings Over Everest
Worlds of Kids
Wrestling Swordfish
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On August 29th 1930 36 people, the entire population of St Kilda were evacuated from the island.
On 10 May 1930 the people of St Kilda sent a collective letter to William Adamson, the Secretary of State for Scotland, requesting that they should be evacuated from their home. By the end of August that year the evacuation was completed and the process of resettlement on the Scottish mainland had begun. The abandonment of St Kilda is sometimes described as one of the few occasions when the ending of a community has taken place in a voluntary fashion.
Generations had struggled to scrape a living from the unforgiving land far out in the Atlantic, but the 20th century had finally caught up with the harsh reality of existence there. It was a brutal process, as they carried their possessions and their furniture on their backs to the pier, the men had the unenviable task of drowning their working dogs in the sea, as they were not allowed to take them with them to the mainland, it was either that or leave them to starve, a very harsh ending to their life on the archipelago. Their cats were left to fend for themselves, but from what I can gather were eventually all killed off by the military over the next few years.
St Kilda is not unique, other Scottish Islands were abandoned beforehand, most notably, Handa, off Sutherland which met its doom in the 1840s. Mingulay, in the Outer Hebrides that was deserted by 1912. The Islands of St Kilda though had become a curiosity, a sort of freak show for tourists to observe.
St Kilda is actually the name given to the group of islands, though most people when quoting St Kilda, really mean the largest island where the actual village was, that is actually called Hirta, I myself when posting here have occasionally just title the photos St Kilda, rather than correcting myself, lazy, a wee bit I just find it easier than explaining the Island group each post.
Hirta was occupied by humans for over two thousands of years by various residents and there were many traditions handed down the generations, traditions influenced by monks, viking sailors, medieval rulers and landowners. What remains there now are the ruins of both their original houses, mainly blackhouse type houses, alongside slightly newer houses which had been built for them in the later years. The layout of the 19th-century village remains to this day, and over 1,400 stone-built Cleit for storing food and fuel are scattered all over the islands, and even on the sea stacs.
In 1726 a St Kildan visited Harris, caught smallpox there, and died from it. His clothes were returned to St Kilda in 1727, and brought the disease with them. Most of the islanders died, only 1 adult and 18 children survived the outbreak. However, 3 men and 8 boys escaped the disease as they had been left on Stac an Armin to collect gannets. The disease spread while they were there and nobody could go to fetch them. They were eventually rescued 9 months later. The owner of St Kilda had to send people from Harris to repopulate St Kilda. As if the harsh conditions weren't enough the Islanders had to cope with the effects of the First World War, the Royal Navy erected a signal station on Hirta, and daily communications with the mainland were established for the first time in St Kilda's history. In a belated response, a German submarine arrived in Village Bay on the morning of 15 May 1918 and, after issuing a warning, started shelling the island.
Seventy-two shells were fired, and the wireless station was destroyed. The manse, church & jetty storehouse were damaged, but no loss of life occurred. As a result of this attack, a 4-inch Mark III QF gun was erected on a promontory overlooking Village Bay, but it never saw military use.
Even last year the island hit the headlines when it was announced the last of those that were evacuated, Rachel Johnson nee Gillies, was just 8 years old when she left Hirta, aboard HMS Harebell with her parents Christina, Donald and her older sister Cathie. The Gillies family did not venture far - they settled in a cottage at Larachbeg, near Lochaline in the Highlands. She later married and settled down in Clydebank. Rachel was 93 when she passed, she only went back to St Kilda on two occasions - once for a documentary and once on invitation of the army to see the transformation the island had gone through. She is ringed in the picture with others from the island, a shy child by the looks of things, she seldom spoke about the life there and was said to be a private lady, I think you can pick that up from her photo.
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FCC enables more media consolidation. The result will be less real news.
We typically blame the decline of the news media in the 21st century on one of two factors: the growth of the Internet as a 24/7 source of news and the proliferation of fake and false news.
But given much less attention is the consolidation of news media and news-gathering operations. It used to be that the federal government had strict regulations about the number of radio and television stations any company could own and forbade ownership of both newspapers and broadcast stations in the same town. Even when single newspapers came to dominate many towns, there were typically many different organizations searching for and presenting the local and national news. A series of laws and new regulations over the past 35 years—aka the Reagan Era—has consolidated media ownership.
The key law was the Telecommunications Act of 1996, which enabled companies to own more stations. Larger companies bought smaller ones and suddenly instead of hundreds of owners of TV and radio stations across the country, there were only dozens. We saw the impact on radio as Clear Channel, and recently Sinclair Broadcasting, and other companies owned by right-wingers gained control of the editorial policies of more and more stations. Pretty soon the range of opinion on radio narrowed and moved extremely right. While Rush Limbaugh began making a name for himself before 1996, it was the consolidation of media ownership that led to the domination of talk radio by Rush and his clones—Sean Hannity, Laura Ingraham, Michael Medved, ad nauseum.
Last week, the Federal Communications Commission (FCC) took a major step in making the problem worse by voting to allow a single company to own both print and broadcast media in the same town. The FCC also voted to increase the number of TV stations one company can own in any given market. It was a close vote, 3-2, on party lines. Don’t be embarrassed if OpEdge is the first you’ve heard of this awful decision. It received very little coverage; the New York Times buried the news on page two of the business section.
The Obama Administration FCC also announced its intentions to end the restriction on ownership of both print and broadcast media in 2011, but eventually backed down. This time, under its brand new Trump-blessed FCC chairman, Ajit Pai, an Obama appointee to the FCC known for his pro-broadcasting industry views, the FCC has made good on the threat.
The rationales today and in 2017 are similar: That local media needs to consolidate to be able to compete against the giants of Facebook and Google. Pai, for example, has argued that local media companies would have a better chance to compete against Internet behemoths by combining local market resources.
The argument is completely specious for two reasons. First of all, most broadcast stations and daily/weekly newspapers are already owned by large chains. It’s not the case that the various media in Cincinnati will join forces to do one great job on local news. Instead, one national giant that also controls Toledo, Ohio, Syracuse, New York and four dozen other localities will end up owning all the media in Cincinnati. The new rule will surely lead to ever greater concentration of media outlets in the hands of fewer companies.
The second problem with Pai’s argument is the confusion of news-gathering with news media. Despite the alarming decrease in the number of daily newspapers over the past few decades, the number of absolute media outlets has increased: Internet news sites, cable news and specialty weekly and monthly pubs have more than made up for the decline in newspapers.
The problem is that while media outlets have increased, news-gathering on both the local and national level has decreased, as recent studies by the Pew Foundation and the FCC . And consolidation of media outlets is a major cause. When a company buys more than one newspaper, it can use the same news-gathering staff for all the news, except for the news that pertains to each newspaper’s particular readership, something most often defined by locality. All the newspapers in the Gannet or Tribune chains get the same national and international news and columnists. But each local paper has to find its own local news, typically in competition with the three or four local TV stations, the local business paper and the local alternative weekly.
Now that a single company is allowed to own all of these local properties, the company will be stronger, but primarily because it is able to cut costs through using the same news room to cover stories. The impact on overall news production will be horrific: Instead or more editorial boards deciding what is newsworthy, one will. Instead of three or more points of view on a story, there will be only one. Instead of three or more sets of reporters trying to dig deeper, only one will—that is, on those stories that the editors and business sides decide is worthy of delving. Instead of three or more sets of opinions on local issues, only one. Finally, instead of three or more organizations with ties to differing networks of national and international news gathering, there will be but one. The result will be less reporting.
Instead of actual reporting, what we’ll see once large media companies start buying up local properties is more of the same filler that has been replacing real news for the past 15 years or so, including more opinion pieces like this blog; more coverage of celebrities and sports; more repackaged how-to’s and advice columns; more part-and-parcel use of news release, fact sheets and “articles” produced by the government, rightwing think tanks, large companies and public relations firms; and more “sponsored” news reports, which are advertisements pretending to be news.
If the FCC and the current administration really cared about freedom of the press and creating a stronger marketplace of ideas, instead of allowing companies to buy more media properties, it would implement regulations and put pressure on Congressional leaders to break up the media industry oligarchy and stop the pilfering of free content that occurs on Facebook and Google News that denies news-producing media outlets needed revenues. Unfortunately, it would take Congressional action to do most of what I’m recommending:
Limit ownership of media properties to a total of 10 properties, including television and radio stations, newspapers, news magazines, cable networks and websites, and push for expedited divestiture by the current media giants.
Prohibit companies from owning more than three cable networks, and make all cable networks provide at least two hours of news coverage a day.
Prohibit companies owning ISPs from also owning media outlets.
Reinstitute the Fairness Doctrine, which used to make every broadcast television and radio outlet to devote some airtime to discussing controversial matters of public interest and to air contrasting views regarding those matters. The Fairness Doctrine was the law of the land from 1949 until 1987, when the Reagan FCC voted to end it.
Allocate billions of dollars in aid to nonprofit or small for-profit media outlets to produce original reporting and fund it at least partially by taxing social media services and Internet service providers (ISPs) like Spectrum and FIOS for their “free use” of news.
Legalize strict principles of journalistic ethics and start to prosecute journalists and media company executives for knowingly disseminating fake and false news. I propose to walk a fine line between censorship and responsible reporting. But by focusing exclusively on the reporting of facts and not the spouting of opinions, I think we can protect true freedom of the press.
I am not very optimistic about any of my recommendations being pursued by either a Republican or Democratic administration and Congress. Politicians of both parties have cozy relationships with the mainstream news media and conservative ones seem not to mind that so much in the rightwing media is false or fake news. Thus we face an ironic future in which there are many ways to access the same limited and somewhat flawed set of facts and conjectures about current events, society and government activity.
We like to conceive of history as a steady progress of human ingenuity solving problems and bringing an ever higher standard and quality of life to more and more people. But our 10,000 years of recorded history has seen many eras in which people were far worse off economically than the decades and centuries before, for example, during the 300 year transition from medieval times to the industrial revolution during which the world experienced the “Little Ice Age.”
In the same way, we have not seen steady progress in the spread of knowledge. After the death of Charlemagne, for example, Europe entered a centuries-long epoch in which scientific knowledge and literacy declined and intellectual activity retreated into monasteries.
It seems to me that America is are entering another intellectual dark age, in which people in general will know less, be able to reason less effectively and have less access to the gamut of human knowledge, from science to the arts. It’s not just the consolidation of the media and the decline in the number of news-gathering operations that is driving the drift towards ignorance. The large number of ideologically inclined think tanks churning out false research. The gradual starving of public schools. The increased involvement of for-profit corporations both in operating schools and in supplying material such as learning guides to public and private schools. The blurring of the distinction between the entertainment and news divisions of media companies and between advertising and news. The politicization of text books. The denial of basic scientific facts by one of our two major parties. The continued glorification of celebrity and mocking of intellectual achievement in the mass media. Virtually every trend in the marketplace of ideas is making Americans less educated, less informed and less capable of sifting through assertions and understanding which are reliably factual information and which are sheer nonsense.
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We’re back...
It’s been a hot minute since our last update...I think the last one was reflecting on our Aussie Christmas which seems a very long way away now!
A couple of weeks after the last update, Tom and I started our annual leave with a short flight from Newcastle up to Brisbane to stay with my lovely friend Julia (my housemate when I first lived here 5 years ago) and her partner, Matt. It was great to finally introduce Tom to them both having talked about Julz all these years! It was a very flying visit, filled with lots of amazing eats, as is the thing to do in Brisbane!
From there we headed north up the coast to the even hotter climate of aptly named Sunshine Beach, just south of Noosa, where we stayed in a beautiful little Airbnb with a pool and a garden, and 50 metres down the garden track to the beach! We did some beautiful walks along the coastal path, interspersed with swims in crystal clear water to cool off! One morning, we decided to hire a double kayak, packed it up with 5L of water, lots of snacks, and even more suncream, for an adventure up Noosa river towards the Everglades! We passed one of Richard Branson’s many private islands, and kayaked many kilometres of both very narrow mangrove-lined estuaries to wide open river surrounded by eucalyptus forest. We were aiming for our turnaround point at a large lake about 12km away which was off the edge of the map we had, so over the last 45 minutes before finally reaching it, there was a lot of ‘it’s just round this next corner, I’m sure of it’ repeated for about 15 corners. We were so hungry when we arrived, and the lake was so big, we didn’t have the energy to kayak further to find a place to land, so we ended up wedging the kayak in the rushes so we could eat our lunch on board! The way back proved tougher on our spasming back muscles but many games of ‘I-spy’ kept us going, and the beautiful ‘golden-hour’ light as we kayaked the final stretch topped off an absolutely fantastic 8 hours of kayaking! We also made a trip up to Rainbow Beach and the beautiful Carlo Sandblow followed by a seafood platter feast!!!
We ended our stay by popping along to the well-known Eumundi markets and stumbled across an old map stall, selling original prints of maps from the 1800s/early 1900s from all over the world. I found one with Bosham on (with Sturts’ Farm even marked on it!) from the 1850s and Tom found an old one of Rutland which had his road marked on! Was quite odd to find in an old box in a small town on the other side of the world!
We arrived back on the same day that Tom’s parents finally arrived in the country! Was so amazing to see them and finally be able to show them round! Wasn’t long until we headed off down to Melbourne to start our big road-trip back up to Newcastle!
Our first night was on the 55th floor of the EQ tower in the centre of Melbourne – certainly not one for anyone with acrophobia but wow what a fantastic view! It was even more special at night with the city glistening beneath us! The Australian Open was nearing the final (we could even see the stadium from our bedroom!) so the atmosphere in the evening was buzzing.
It was just a quick visit as the following morning we headed out of the city, down the coast and then inland to our first of many rural farmstays, just near Neerim South. We’d been upgraded to ‘The Farmhouse’ and it’s safe to say we were all completely gobsmacked when we arrived! Given this was Tom’s parents’ first AirBnB experience we had some expectation management to do as not all AirBnBs would be this fancy! It was enormous, very smart, and surrounded by acres and acres of farmland filled with parrots, kookaburras, deer, wallabies and the (despite huge efforts) unsighted wombats!
I am aware that if I describe our whole trip in detail both I, and you will be here forever, so I will try to just let the photos to the explaining. But to summarise our route and highlights…
We drove from our first night to Walhalla – a beautiful and somewhat eerie old gold-mining town in the middle of the forest which once had a population of 5000 or so, and now of 10. Drove through lots of dry expanses of farmland to our next stop, ‘The Burrow’ – a house built into the side of a hill with gorgeous views and our own little echidna to watch emerge at dusk! I made sure we didn’t miss Raymond Island- well known for its large population of koalas. It was extraordinary walking around the island and looking up at so many koalas snoozing in the branches!
Our next stop was the only place we had for 2 nights – a large house on stilts in Wonbyn, with yet another beautiful view across to the sea! We made the most the BBQ on the balcony and although the weather turned, we were treated to some very dramatic lightning storms over the ocean! This part of the coast is well known for it’s whaling history and whilst visiting a small inlet which was once a whaling station, we spotted a fairly decent size animal breaching the water every few minutes. It wasn’t like anything I’d seen before but thankfully I was with a couple of more-than qualified conservationists who suggested this might be a Dugong. The only thing being they are only found a few thousand kilometres up the coast and being a protected species, really shouldn’t be here…! Unfortunately we never found out if that’s what it really was but Tom (senior) did report it to the local marine agency who, perhaps understandably, didn’t seem overly convinced without us providing a photo!
Eden was a beautiful stop off and a fascinating hour or so spent at the Killer Whale Museum there, devoted to ‘Old Tom’ – allegedly the head killer whale who would signal to the whalers when the different whales they were after were in the area!
Next stop- a ‘farm motel’ near Bega (Bega being known for it’s cheese and peanut butter factory, what was there not for me to love!). Slightly less fancy than our earlier farmstay but the surroundings no less beautiful with a beautiful creek at the bottom of the hill where I spotted a couple of terrapins! We also went to the amazing Pioneers Museum in Bega which had a phenomenal collection of items from the last 150 years of the town!
Our penultimate night was in Depot beach, a tiny seaside village where kangaroos filled all the gardens and roads! It was also a great spot for some snorkelling and a close encounter with a big stingray! Again, the place was surrounded by rainforest which we ventured into for a beautiful walk down to a very still, tranquil lake, only be attacked by leeches!
We stopped off in Nowra – a request I had made, as my Grandparents had met there when my Gran had been training my Grandpa in the Fleet Air Arms in the 1940s. We visited the Fleet Air Arms base there (which is still active) and the museum attached. Saw the Fairey Gannet, the planes my Grandpa used to fly, and felt very special to be at the place that saw the start of such an adventurous life together!
The final night of our big trip was spent in a very architecturally pleasing converted grain silo on another farm a couple of hours south of Wollongong! It was an early sign of a good place when they’d left little chocolates on our bed on arrival!!! The farm was at the base of a big plateau, which had a Blue Mountains-esque feel with expanses of dense eucalyptus forest and beautiful waterfalls, swimming holes, and plenty of dragons and lizards!
My summary was not very short, apologies. There is a lot I haven’t even mentioned but I’ll leave it at that for now so you don’t fall asleep if you haven’t already! It was a wonderful week enjoyed by all – I’ll let the photos do the rest of the talking!
It was straight into a set of night shifts for me, and Tom and Gill continued their roadtrip north to Brisbane and back. They filled their last couple of weeks here with lots of trips to local National Parks and long walks, days on the beaches, snorkelling, and a week with my Tom at the end with a trip to Sydney and lots of delicious dinners out!! We had to sadly say our goodbyes this week as they flew back to the UK and the cold weather but was absolutely lovely to have them here for the month!
I hope it won’t be such a long hiatus before the next blog, and I hope it will also be a little more concise…
The next couple of weeks see our 3rd anniversary, my birthday and Tom’s birthday so I’m sure we’ll be keeping busy enough! Ooo and I forgot to mention that Tom’s visa has come through (so he is now on my visa) and doesn’t have to be deported so I will leave you with that fantastic news!
Have a wonderful week all! Love from us both xxx
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New Zealand has being amazing down to a science
New Zealand is well known around the world for its stunning scenery and wide range of amazing activities. However, this quiet little country nestled far from the big movers and shakers in the world has a lot more depth than its popular image lets on.
New Zealand is a modest sort of place. As a rule, Kiwis aren’t keen on self-promotion so the true measure of the nation often rests quietly behind the curtain on the global stage. In reality, New Zealand punches above its weight and is justifiably proud of its many accomplishments and innovations. As an iconic local ad proclaims… “little can be huge”.
More than just a pretty face
New Zealand has a long history of scientific discovery and technological innovation. While it may come as a surprise to some, a wide range of discoveries, inventions, and scientific milestones can be attributed to our humble shores.
We’ve brought the world scientific breakthroughs – Kiwi scientists were the first to split the atom and helped to prove the structure of DNA; medical advancements – we invented the disposable plastic hypodermic syringe; engineering marvels – the first internal jetboat engine and the first snow plane were designed here; sports and recreation activities – NZ popularised jogging and bungy jumping. We have also introduced many useful everyday items to the world such as instant coffee, the eggbeater, and the electric fence.
Internationally, New Zealand continues to be a favoured destination for scientific endeavour. The country has been home to over 112 science-related conferences and events over the last 5 years, bringing scientists and innovators from around the world together to learn, discuss, and collaborate.
From the technologically advanced to the merely mundane, our little slice of paradise continues to innovate and make a global impact.
Not just for the pros
Happily, you don’t have to have a PhD to explore the sciences in New Zealand. We have a profusion of activities that will educate and delight your inner scientist, whether you are mildly curious or a die-hard enthusiast.
Rare Earth: Geology & Volcanology
New Zealand is situated on its own underwater continent, Zealandia, and is well known for its rugged landscapes, striking geology, and geothermal marvels. Its unusual position, situated along the meeting point of two tectonic plates, has resulted in a unique landscape that offers a wealth of opportunity to explore.
Volcanic and geothermal activity abounds on New Zealand’s North Island. From the steaming flats and hot springs of Rotorua’s geothermal fields to the volcanic activity surrounding the Lake in the Taupo caldera to the smouldering cone of White Island and the majesty of Mount Tongariro, there is plenty to explore and discover.
Uncover the secrets of events long past and visit the Te Wairoa archaeological site, where a small village and the once-renowned Pink and White Terraces were buried by an eruption in 1886. Or peer further back into the mists of time as you hunt for fossils in one of the many accessible locations around the country.
Head to the South Island and investigate the strange spherical formations of Split Apple Rock and the Moeraki Boulders. Visit a world centuries in the making and step onto plains of glacial ice as you visit the jagged peaks of the Southern Alps and explore the crystalline beauty of the Franz Joseph and Fox Glaciers. Take in the pristine splendour of Fiordland, home of Milford Sound, and discover first-hand how the massive fields of ice have transformed and shaped the landscape, creating a world of ethereal beauty and mystery.
Spectacular Skies: Astronomy & Astronautics
New Zealand boasts some of the darkest skies in the world, resulting in the very best conditions for premium stargazing. Visit Tekapo, Stewart Island, or one of our other Dark Sky Sanctuaries and Reserves and enjoy an unmatched view of the southern skies where you can gaze in awe at the Milky Way sprawling across the heavens.
For the amateur astronomer, there are also plenty of astronomical observatories and planetariums where you can investigate the cosmos via telescope or attend educational shows and exhibits that both entertain and enlighten, exploring the mysteries of the universe around us.
Our very own rocket scientist, William Pickering, headed up NASA’s Jet Propulsion Laboratory for over 22 years, and New Zealand continues to harbour a passion for space exploration and rocketry. Rocket Lab, the first private company to reach space in the Southern Hemisphere launches their Electron rockets from our shores. While the facility is not open to the public, if you’re visiting Hawke’s Bay at just the right time you might be lucky enough to catch the spectacle of a launch from the complex on the Mahia Peninsula.
Unique ecosystems: biology, zoology and ecology
New Zealand’s’ remote location and volcanic past has created a unique and diverse natural landscape; thirty per cent of which is set aside as publicly protected land, from conservation areas to reserves to national parks.
Whether you want to take a leisurely stroll or are keen on a multi-day hike, there are a multitude of trails where you can experience the country’s unique ecosystems. Wander through native bush beneath the iconic silver ferns as sunlight filters down through the canopy. Tackle the Tongariro Crossing or admire the peaks rising above the desert as you investigate the tussocks and scrub of the North Island Volcanic Plateau. Learn about the medicinal properties and cultural significance of local plant life, or visit the massive majesty of the Tane Mahuta, the Lord of the Forest, New Zealand’s oldest living kauri tree.
This diverse biosphere is home to a multitude of wildlife. There are plenty of opportunities to head out into nature and encounter New Zealand wildlife first hand, from our more iconic species such as the elusive kiwi, the curious kea, or the one-of-a-kind tuatara to those that visit our shores and waters. Take a cruise to watch for whales and dolphins or visit the colonies of seals, gannets, and penguins that dot the coast and enjoy their antics in their natural habitat.
Alternately, if you prefer not to go so far afield, there are plenty of opportunities to explore, even in a more urban setting. Visit the wildlife sanctuary and encounter the bird and wildlife on Tiritiri Matangi Island off the coast of Auckland, explore the expansive urban eco-sanctuary of Zealandia in Wellington, or experience the mysteries of Antarctica as you investigate the International Antarctic Centre in Christchurch.
From coast to coast, north to south, and land to sea, New Zealand prides itself on its commitment to sustainability and dedication to preserving our unique environment.
Pique your curiosity
So, when Visiting New Zealand, by all means, indulge in the stunning beauty, thrilling adventures, and famous activities that we are known for and do oh so well.
…but bring along your passion, sense of wonder, and thirst for knowledge. Look for the unexpected gems and subtle wonders that may lie off the beaten track. Take the path less travelled, open your mind to the possibilities, and truly explore the depth breadth of this amazing country.
Veronika Vermeulen is Director of Aroha New Zealand Tours Ltd. Aroha New Zealand Tours Ltd. has been offering 100% tailored journeys and private guided luxury experiences in New Zealand since 2000.
If you would like to be a guest blogger on A Luxury Travel Blog in order to raise your profile, please contact us.
The post New Zealand has being amazing down to a science appeared first on Tripstations.
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TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019
That magical time of year has come once again, B2B marketers. As the end of the year draws near, we’re reflecting on what has come to pass and looking ahead to what is yet to come. We’re setting goals. We’re shaking up strategies. And we’re hoping the next year will bring more focus, insight, and success. Undoubtedly, social media marketing is top-of-mind as we reflect and plan. From the emergence of cool new platform features to scandal and algorithm shifts, 2018 brought both opportunity and obstacles—excitement and dismay. And we expect 2019 to be no different. So, what do B2B marketers need to keep an eye on in 2019? How will you need to adapt your social media strategies? How can you turn challenges into opportunities? Here are our top social media marketing trends and predictions for the coming year.
#1 – The Element of Trust
Seeds of mistrust in the profiles, postings, news, and information shared across social channels were planted a couple years ago. But in 2018, we’ve seen those seeds blossom. Following its Russian ad debacle in late 2017, Facebook’s Cambridge Analytica scandal broke in March 2018, revealing that private profile information was exploited for political gain. As for Twitter, negativity, trolling, and news of fake accounts and follower counts have been growing in scope since the 2016 election, enraging many users and prompting the platform to take a hard look at how to improve civil discourse in 2018. And to top it all off? We’re living in a world of general distrust, as the 2018 Edelman Trust Barometer revealed. In addition, a special Edelman report issued in June showed that global trust in social media is at just 41%. The good news is that brands can and should rebuild that trust in 2019 and beyond. In fact, the special Edelman report shows that consumers—who are also your B2B buyers—are counting on brands to fix the issues. “Four in 10 consumers say they are unlikely to become emotionally attached to a brand unless they are interacting via social media,” the Edelman report said. “But they want a better deal for their data. Brands must act to address data privacy concerns, create trusted content, and join forces with regulators, platforms and consumers to restore trust in the social media ecosystem.” Ultimately, this will require you to align your overall digital marketing strategy around creating trust and value. More specifically for social, this means more authenticity, transparency, and active discourse with your buying audience to showcase your credibility, earn their trust, and encourage engagement.
via GIPHY And as Debbie Friez, Influencer Strategist at TopRank Marketing points out: “This also means there’s an opportunity to for careful selection and collaboration with credible, relevant thought leaders and experts to create insightful, trustworthy content.” We’ll get to the influencer piece in a bit. But first, all of this means being prepared for more platform changes and algorithm tweaks. Facebook announced major platform and ad changes following its mishaps, with iterations expected well into 2019 and beyond. Twitter has committed itself to purging fake accounts, fostering better conversations, and serving up better content to users. [bctt tweet="Brands must act to address #dataprivacy concerns, create trusted #content, and join forces with regulators, platforms and consumers to restore trust in the #socialmedia ecosystem. - @EdelmanPR" username="toprank"]
#2 – The New Age of “Stories-telling”
When Snapchat launched its “My Story” feature back in 2014, it was an apparent wake-up call to the world’s larger, more established social networks. Instagram Stories launched in 2016, followed by Facebook beginning its rollout Facebook Stories in 2017. Now, it’s LinkedIn’s turn. *LinkedIn recently launched “Student Voices” for university students in the United States. But the platform confirmed plans to build Stories out for more users. Will that include brand pages? Time will tell. Credit: Mashable via LinkedIn The point? The off-the-cuff, in-the-moment video and photo stories are resonating with, exciting, and engaging social media users. Why? They can be visually intriguing—and they’re short and sweet, which is good for our short attention spans. And this means the Stories format may be the future of in-app reach and engagement across channels—which no B2B marketer can afford to ignore, especially as their target buyers get younger. Our own Nick Nelson dedicated some time to discussing marketing opportunities for Facebook Stories specifically, but his assessment has broad resonance and timeliness here. “Since brands generally aren’t tapping into this functionality as of yet, early adopters can jump ahead of the curve and beat their competition to the punch,” he stated. “If there’s one primary takeaway from Facebook’s story (as reflected in The Social Network), it’s the tremendous business value in being first.” While LinkedIn’s developing feature may be the most intriguing for B2B marketers like yourself, in the new year you should take stock of your current platform mix and associated strategies to determine if Stories holds potential for your audience and goals. In addition, you should keep a watchful eye on the evolution of these features, so you can make informed decisions more quickly. [bctt tweet="Early (Stories) adopters can jump ahead of the curve and beat their competition to the punch. @NickNelsonMN #SocialMediaMarketing #trends" username="toprank"]
#3 – The “Experiential Differential” for Social Video
Video content, both pre-produced and live content, started gaining real traction a couple years back. But today, video is officially dominating social media news feeds. Why? No. 1: Video is engaging, and humans are visual creatures by nature. No. 2: Social media platforms have recognized video as an engagement medium that not only delights users, but also keeps them on the platform. And they’ve made tweaks to serve up more of it. For B2B marketers, video has presented an opportunity to bring their brands, solutions, and services to life, and reach their prospects and customers in a more compelling way. But in 2019 and beyond, social video—especially live video—has the opportunity to create more than engagement—but also memorable, real-time experiences. After all, as famed customer service and experience expert, Shep Hyken, recently told us: “Customer experience is the new marketing; it’s the new brand.” For example, Twitter recently announced that it would be taking steps to make video and broadcasts easier to find and watch live on mobile devices. In addition, Facebook launched Facebook Watch, featuring videos from all pages and “Facebook originals.” From my perspective, this shows that the platforms are committed to driving better experiences with (great) content. Also, consider the Twitch phenomenon. While Twitch may not consider itself a social media platform, it’s building a community where people can watch, talk, and interact. So, when it comes to creating compelling video experiences on social media, marketers should be asking themselves how they can elevate intrigue and foster engagement with their video content. Like any marketing effort, start with data and draw insights. Earlier this year, Amanda Todorovich, Senior Director of Content and Creative Services at the Cleveland Clinic, shared her content marketing insights with us—with this tidbit directly applicable to social video, in my opinion. “Always bring data to the table, especially data from search and analysis and social media engagement. These insights tell you what your customers want and need,” she said. “When your content helps fill those gaps and provides your target audiences with answers, you will build stronger relationships with them on your different platforms.” What does your audience want and need? And how can you use video to fulfil what they’re asking for so you can build relationships and create a great experience? Commit to answering these questions in the new year. Read: Allen Gannet Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld
#4 – The Evolution of What Social Influence Looks Like
After years of incremental algorithm tweaks (and emerging scandals prompting even more), in early 2018 we marketers had to accept that brand organic reach on social media had essentially disappeared. TopRank Marketing saw opportunity here—opportunity for B2B brands to dip their toes into the influencer marketing waters and partner with industry leaders and experts to create amazing content. However, as the year has gone on, a “crisis of influence” has emerged in a couple different forms. First, platforms—most notably Twitter and Instagram—have had to contend with fake “bot” profiles and inflated follower counts (as the result of fake profiles). Quite obviously, this has meant that reach and resonance within target audiences aren’t reaching their full potential. Second, there’s been a lack of transparency on which posts and pitches are sponsored. And third, bad behavior on the part of recognized influencers has had a ricochet effect on brands. The latter two have had particularly dire impacts on B2C brands, but that doesn’t mean B2B brands shouldn’t be concerned. The bottom line? It’s becoming clearer to brands, buyers, and consumers alike that influence isn’t defined by follower count and estimated reach, something we’ve been evangelizing for years.
via GIPHY While “big players” certainly play an important role in your influencer mix, variety is absolutely the spice of life now and into the future—and niche and micro-influencers are growing in numbers and importance. In 2019, B2B marketers need to double-down on vetting and recruiting influencers who are authentically interested in their products or services, and who are genuinely active in the communities of interest. When this is done right, it’s a win for all parties. In addition, a commitment to ongoing nurturing is a must to drive success. “We’ve found that B2B influencers will be more invested in the brand when the brand invests more in an ongoing relationship with the influencer,” Lee Odden, TopRank Marketing’s CEO, recently wrote. “One of the most effective ways to engage B2B influencers on an ongoing basis is through content collaboration.” He added: “That content doesn’t always need to be a blockbuster campaign, either. Twitter chats, short quotes, quick videos and social engagement are all easy and impactful ways for brands to engage with influencers on an ongoing basis.” [bctt tweet="Twitter chats, short quotes, quick videos and #socialmedia engagement are all easy and impactful ways for brands to engage with influencers on an ongoing basis. - @leeodden #InfluencerMarketing" username="toprank"]
#5 – The Rebirth of Groups
On LinkedIn and Facebook, Groups have been around for a while. But when the community-centric spaces started to lose steam, both eventually took steps to pull them into separate apps. However, those moves fell flat of expectations. In 2017, Facebook announced it would pull the app and integrate the feature closer to the user experience, according to TechCrunch. Then Facebook rolled out “Facebook Groups for Pages,” allowing brands to rally engagement and conversation around interests and topics. And just a few months ago, LinkedIn relaunched Groups in the main app, after “quietly” shutting the app down earlier in the year. And according to both platforms, more updates and features for Groups are to come in the new year. But why are these social media giants focusing on Groups? The widely publicized scandals, and user’s growing privacy concerns and calls for more real connections, are all likely culprits. Why should Groups be on your radar in 2019? Because groups are captive audiences, made up of people who are actively looking to engage, seeking authenticity, and wanting to be part of a community. If you’re thinking of adding Groups to your B2B social media marketing mix in 2019, it will require a different approach. While these spaces present marketing opportunities, they’re not places for product-centric messaging. When it comes to a B2B marketer’s preferred platform, LinkedIn, the new features within Groups stress exclusivity, privacy, security, and less distractions for meaningful conversations. But it’s an opportunity for B2B marketers to establish thought leadership since they’ll be showcasing their knowledge—which can lead prospects back to company pages and marketing materials. [bctt tweet="Why should #LinkedIn and #Facebook Groups be on your radar in 2019? Groups are captive audiences, made up of people who are actively looking to engage, seeking authenticity, and wanting to be part of a community. - @CaitlinMBurgess" username="toprank"]
#6 – The Visualization & Personalization of Pay-to-Play Options
For years, social media platforms have been making algorithm and layout tweaks aimed at improving user experience, as well as revenue numbers. As a result, organic reach has effectively disappeared and the use of paid tactics has been rising. But in light of the aforementioned scandals, user privacy concerns, and new data privacy laws, as well as the increasing need to tailor experiences to make meaningful connections, most major social media platforms are retooling their ad options to be more visual (eh hem, video) and personalized. And if they haven’t already, they will in 2019 and beyond. For example, stricter ad targeting, customer satisfaction ratings, and ad transparency have been some of the bigger changes Facebook made this year. But the platform plans to invest in creating more advertising opportunities within its Facebook Watch platform, stating: “Next year we will continue to provide advertisers with more options to tailor their video ad campaigns and connect with their target audience.” As another example, LinkedIn recently launched Dynamic Video Ads, which definitely need to be on the radar of B2B marketers. “Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles,” LinkedIn said. “With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.” And let’s talk about Pinterest for a second. While not as widely used in B2B, it has Instagram and Facebook appeal and potential for the right brands. The platform began testing wide-format video ads earlier this year, and just last month they debuted carousel ad formats, which boast enhanced targeting options. Finally, Snapchat, which is seeing an uptick in interest and use in the B2B space, launched Story Ads and just announced last week that it was rolling out retargeting, location-based options for its advertisers. So, as we head into 2019, all social media platforms are doubling down on more visual, personalized ad options, and marketers should take advantage.
Ready. Set. Action.
As you prepare for 2019, remember what 2018 taught us—your prospects and customers are consumers, and consumers are skeptical and searching for truth, authenticity, meaningful engagement, and transparency. As social networks continue to make platform tweaks in the interest of user experience and building back trust, so to must B2B marketers if they want to build stronger, trusting relationships with their audiences. There will be challenges, but smart strategies and the willingness to adapt can help you overcome them and realize opportunities. Content is the foundation of social media marketing. What’s on tap for 2019 in the content marketing realm? Check out our picks top content marketing trends and predictions to watch in 2019.
The post TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 appeared first on Online Marketing Blog - TopRank®.
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TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019
That magical time of year has come once again, B2B marketers. As the end of the year draws near, we’re reflecting on what has come to pass and looking ahead to what is yet to come. We’re setting goals. We’re shaking up strategies. And we’re hoping the next year will bring more focus, insight, and success. Undoubtedly, social media marketing is top-of-mind as we reflect and plan. From the emergence of cool new platform features to scandal and algorithm shifts, 2018 brought both opportunity and obstacles—excitement and dismay. And we expect 2019 to be no different. So, what do B2B marketers need to keep an eye on in 2019? How will you need to adapt your social media strategies? How can you turn challenges into opportunities? Here are our top social media marketing trends and predictions for the coming year.
#1 – The Element of Trust
Seeds of mistrust in the profiles, postings, news, and information shared across social channels were planted a couple years ago. But in 2018, we’ve seen those seeds blossom. Following its Russian ad debacle in late 2017, Facebook’s Cambridge Analytica scandal broke in March 2018, revealing that private profile information was exploited for political gain. As for Twitter, negativity, trolling, and news of fake accounts and follower counts have been growing in scope since the 2016 election, enraging many users and prompting the platform to take a hard look at how to improve civil discourse in 2018. And to top it all off? We’re living in a world of general distrust, as the 2018 Edelman Trust Barometer revealed. In addition, a special Edelman report issued in June showed that global trust in social media is at just 41%. The good news is that brands can and should rebuild that trust in 2019 and beyond. In fact, the special Edelman report shows that consumers—who are also your B2B buyers—are counting on brands to fix the issues. “Four in 10 consumers say they are unlikely to become emotionally attached to a brand unless they are interacting via social media,” the Edelman report said. “But they want a better deal for their data. Brands must act to address data privacy concerns, create trusted content, and join forces with regulators, platforms and consumers to restore trust in the social media ecosystem.” Ultimately, this will require you to align your overall digital marketing strategy around creating trust and value. More specifically for social, this means more authenticity, transparency, and active discourse with your buying audience to showcase your credibility, earn their trust, and encourage engagement.
via GIPHY And as Debbie Friez, Influencer Strategist at TopRank Marketing points out: “This also means there’s an opportunity to for careful selection and collaboration with credible, relevant thought leaders and experts to create insightful, trustworthy content.” We’ll get to the influencer piece in a bit. But first, all of this means being prepared for more platform changes and algorithm tweaks. Facebook announced major platform and ad changes following its mishaps, with iterations expected well into 2019 and beyond. Twitter has committed itself to purging fake accounts, fostering better conversations, and serving up better content to users. [bctt tweet="Brands must act to address #dataprivacy concerns, create trusted #content, and join forces with regulators, platforms and consumers to restore trust in the #socialmedia ecosystem. - @EdelmanPR" username="toprank"]
#2 – The New Age of “Stories-telling”
When Snapchat launched its “My Story” feature back in 2014, it was an apparent wake-up call to the world’s larger, more established social networks. Instagram Stories launched in 2016, followed by Facebook beginning its rollout Facebook Stories in 2017. Now, it’s LinkedIn’s turn. *LinkedIn recently launched “Student Voices” for university students in the United States. But the platform confirmed plans to build Stories out for more users. Will that include brand pages? Time will tell. Credit: Mashable via LinkedIn The point? The off-the-cuff, in-the-moment video and photo stories are resonating with, exciting, and engaging social media users. Why? They can be visually intriguing—and they’re short and sweet, which is good for our short attention spans. And this means the Stories format may be the future of in-app reach and engagement across channels—which no B2B marketer can afford to ignore, especially as their target buyers get younger. Our own Nick Nelson dedicated some time to discussing marketing opportunities for Facebook Stories specifically, but his assessment has broad resonance and timeliness here. “Since brands generally aren’t tapping into this functionality as of yet, early adopters can jump ahead of the curve and beat their competition to the punch,” he stated. “If there’s one primary takeaway from Facebook’s story (as reflected in The Social Network), it’s the tremendous business value in being first.” While LinkedIn’s developing feature may be the most intriguing for B2B marketers like yourself, in the new year you should take stock of your current platform mix and associated strategies to determine if Stories holds potential for your audience and goals. In addition, you should keep a watchful eye on the evolution of these features, so you can make informed decisions more quickly. [bctt tweet="Early (Stories) adopters can jump ahead of the curve and beat their competition to the punch. @NickNelsonMN #SocialMediaMarketing #trends" username="toprank"]
#3 – The “Experiential Differential” for Social Video
Video content, both pre-produced and live content, started gaining real traction a couple years back. But today, video is officially dominating social media news feeds. Why? No. 1: Video is engaging, and humans are visual creatures by nature. No. 2: Social media platforms have recognized video as an engagement medium that not only delights users, but also keeps them on the platform. And they’ve made tweaks to serve up more of it. For B2B marketers, video has presented an opportunity to bring their brands, solutions, and services to life, and reach their prospects and customers in a more compelling way. But in 2019 and beyond, social video—especially live video—has the opportunity to create more than engagement—but also memorable, real-time experiences. After all, as famed customer service and experience expert, Shep Hyken, recently told us: “Customer experience is the new marketing; it’s the new brand.” For example, Twitter recently announced that it would be taking steps to make video and broadcasts easier to find and watch live on mobile devices. In addition, Facebook launched Facebook Watch, featuring videos from all pages and “Facebook originals.” From my perspective, this shows that the platforms are committed to driving better experiences with (great) content. Also, consider the Twitch phenomenon. While Twitch may not consider itself a social media platform, it’s building a community where people can watch, talk, and interact. So, when it comes to creating compelling video experiences on social media, marketers should be asking themselves how they can elevate intrigue and foster engagement with their video content. Like any marketing effort, start with data and draw insights. Earlier this year, Amanda Todorovich, Senior Director of Content and Creative Services at the Cleveland Clinic, shared her content marketing insights with us—with this tidbit directly applicable to social video, in my opinion. “Always bring data to the table, especially data from search and analysis and social media engagement. These insights tell you what your customers want and need,” she said. “When your content helps fill those gaps and provides your target audiences with answers, you will build stronger relationships with them on your different platforms.” What does your audience want and need? And how can you use video to fulfil what they’re asking for so you can build relationships and create a great experience? Commit to answering these questions in the new year. Read: Allen Gannet Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld
#4 – The Evolution of What Social Influence Looks Like
After years of incremental algorithm tweaks (and emerging scandals prompting even more), in early 2018 we marketers had to accept that brand organic reach on social media had essentially disappeared. TopRank Marketing saw opportunity here—opportunity for B2B brands to dip their toes into the influencer marketing waters and partner with industry leaders and experts to create amazing content. However, as the year has gone on, a “crisis of influence” has emerged in a couple different forms. First, platforms—most notably Twitter and Instagram—have had to contend with fake “bot” profiles and inflated follower counts (as the result of fake profiles). Quite obviously, this has meant that reach and resonance within target audiences aren’t reaching their full potential. Second, there’s been a lack of transparency on which posts and pitches are sponsored. And third, bad behavior on the part of recognized influencers has had a ricochet effect on brands. The latter two have had particularly dire impacts on B2C brands, but that doesn’t mean B2B brands shouldn’t be concerned. The bottom line? It’s becoming clearer to brands, buyers, and consumers alike that influence isn’t defined by follower count and estimated reach, something we’ve been evangelizing for years.
via GIPHY While “big players” certainly play an important role in your influencer mix, variety is absolutely the spice of life now and into the future—and niche and micro-influencers are growing in numbers and importance. In 2019, B2B marketers need to double-down on vetting and recruiting influencers who are authentically interested in their products or services, and who are genuinely active in the communities of interest. When this is done right, it’s a win for all parties. In addition, a commitment to ongoing nurturing is a must to drive success. “We’ve found that B2B influencers will be more invested in the brand when the brand invests more in an ongoing relationship with the influencer,” Lee Odden, TopRank Marketing’s CEO, recently wrote. “One of the most effective ways to engage B2B influencers on an ongoing basis is through content collaboration.” He added: “That content doesn’t always need to be a blockbuster campaign, either. Twitter chats, short quotes, quick videos and social engagement are all easy and impactful ways for brands to engage with influencers on an ongoing basis.” [bctt tweet="Twitter chats, short quotes, quick videos and #socialmedia engagement are all easy and impactful ways for brands to engage with influencers on an ongoing basis. - @leeodden #InfluencerMarketing" username="toprank"]
#5 – The Rebirth of Groups
On LinkedIn and Facebook, Groups have been around for a while. But when the community-centric spaces started to lose steam, both eventually took steps to pull them into separate apps. However, those moves fell flat of expectations. In 2017, Facebook announced it would pull the app and integrate the feature closer to the user experience, according to TechCrunch. Then Facebook rolled out “Facebook Groups for Pages,” allowing brands to rally engagement and conversation around interests and topics. And just a few months ago, LinkedIn relaunched Groups in the main app, after “quietly” shutting the app down earlier in the year. And according to both platforms, more updates and features for Groups are to come in the new year. But why are these social media giants focusing on Groups? The widely publicized scandals, and user’s growing privacy concerns and calls for more real connections, are all likely culprits. Why should Groups be on your radar in 2019? Because groups are captive audiences, made up of people who are actively looking to engage, seeking authenticity, and wanting to be part of a community. If you’re thinking of adding Groups to your B2B social media marketing mix in 2019, it will require a different approach. While these spaces present marketing opportunities, they’re not places for product-centric messaging. When it comes to a B2B marketer’s preferred platform, LinkedIn, the new features within Groups stress exclusivity, privacy, security, and less distractions for meaningful conversations. But it’s an opportunity for B2B marketers to establish thought leadership since they’ll be showcasing their knowledge—which can lead prospects back to company pages and marketing materials. [bctt tweet="Why should #LinkedIn and #Facebook Groups be on your radar in 2019? Groups are captive audiences, made up of people who are actively looking to engage, seeking authenticity, and wanting to be part of a community. - @CaitlinMBurgess" username="toprank"]
#6 – The Visualization & Personalization of Pay-to-Play Options
For years, social media platforms have been making algorithm and layout tweaks aimed at improving user experience, as well as revenue numbers. As a result, organic reach has effectively disappeared and the use of paid tactics has been rising. But in light of the aforementioned scandals, user privacy concerns, and new data privacy laws, as well as the increasing need to tailor experiences to make meaningful connections, most major social media platforms are retooling their ad options to be more visual (eh hem, video) and personalized. And if they haven’t already, they will in 2019 and beyond. For example, stricter ad targeting, customer satisfaction ratings, and ad transparency have been some of the bigger changes Facebook made this year. But the platform plans to invest in creating more advertising opportunities within its Facebook Watch platform, stating: “Next year we will continue to provide advertisers with more options to tailor their video ad campaigns and connect with their target audience.” As another example, LinkedIn recently launched Dynamic Video Ads, which definitely need to be on the radar of B2B marketers. “Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles,” LinkedIn said. “With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.” And let’s talk about Pinterest for a second. While not as widely used in B2B, it has Instagram and Facebook appeal and potential for the right brands. The platform began testing wide-format video ads earlier this year, and just last month they debuted carousel ad formats, which boast enhanced targeting options. Finally, Snapchat, which is seeing an uptick in interest and use in the B2B space, launched Story Ads and just announced last week that it was rolling out retargeting, location-based options for its advertisers. So, as we head into 2019, all social media platforms are doubling down on more visual, personalized ad options, and marketers should take advantage.
Ready. Set. Action.
As you prepare for 2019, remember what 2018 taught us—your prospects and customers are consumers, and consumers are skeptical and searching for truth, authenticity, meaningful engagement, and transparency. As social networks continue to make platform tweaks in the interest of user experience and building back trust, so to must B2B marketers if they want to build stronger, trusting relationships with their audiences. There will be challenges, but smart strategies and the willingness to adapt can help you overcome them and realize opportunities. Content is the foundation of social media marketing. What’s on tap for 2019 in the content marketing realm? Check out our picks top content marketing trends and predictions to watch in 2019.
The post TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 appeared first on Online Marketing Blog - TopRank®.
TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 posted first on http://www.toprankblog.com/
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TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019
That magical time of year has come once again, B2B marketers. As the end of the year draws near, we’re reflecting on what has come to pass and looking ahead to what is yet to come. We’re setting goals. We’re shaking up strategies. And we’re hoping the next year will bring more focus, insight, and success. Undoubtedly, social media marketing is top-of-mind as we reflect and plan. From the emergence of cool new platform features to scandal and algorithm shifts, 2018 brought both opportunity and obstacles—excitement and dismay. And we expect 2019 to be no different. So, what do B2B marketers need to keep an eye on in 2019? How will you need to adapt your social media strategies? How can you turn challenges into opportunities? Here are our top social media marketing trends and predictions for the coming year.
#1 – The Element of Trust
Seeds of mistrust in the profiles, postings, news, and information shared across social channels were planted a couple years ago. But in 2018, we’ve seen those seeds blossom. Following its Russian ad debacle in late 2017, Facebook’s Cambridge Analytica scandal broke in March 2018, revealing that private profile information was exploited for political gain. As for Twitter, negativity, trolling, and news of fake accounts and follower counts have been growing in scope since the 2016 election, enraging many users and prompting the platform to take a hard look at how to improve civil discourse in 2018. And to top it all off? We’re living in a world of general distrust, as the 2018 Edelman Trust Barometer revealed. In addition, a special Edelman report issued in June showed that global trust in social media is at just 41%. The good news is that brands can and should rebuild that trust in 2019 and beyond. In fact, the special Edelman report shows that consumers—who are also your B2B buyers—are counting on brands to fix the issues. “Four in 10 consumers say they are unlikely to become emotionally attached to a brand unless they are interacting via social media,” the Edelman report said. “But they want a better deal for their data. Brands must act to address data privacy concerns, create trusted content, and join forces with regulators, platforms and consumers to restore trust in the social media ecosystem.” Ultimately, this will require you to align your overall digital marketing strategy around creating trust and value. More specifically for social, this means more authenticity, transparency, and active discourse with your buying audience to showcase your credibility, earn their trust, and encourage engagement.
via GIPHY And as Debbie Friez, Influencer Strategist at TopRank Marketing points out: “This also means there’s an opportunity to for careful selection and collaboration with credible, relevant thought leaders and experts to create insightful, trustworthy content.” We’ll get to the influencer piece in a bit. But first, all of this means being prepared for more platform changes and algorithm tweaks. Facebook announced major platform and ad changes following its mishaps, with iterations expected well into 2019 and beyond. Twitter has committed itself to purging fake accounts, fostering better conversations, and serving up better content to users. [bctt tweet="Brands must act to address #dataprivacy concerns, create trusted #content, and join forces with regulators, platforms and consumers to restore trust in the #socialmedia ecosystem. - @EdelmanPR" username="toprank"]
#2 – The New Age of “Stories-telling”
When Snapchat launched its “My Story” feature back in 2014, it was an apparent wake-up call to the world’s larger, more established social networks. Instagram Stories launched in 2016, followed by Facebook beginning its rollout Facebook Stories in 2017. Now, it’s LinkedIn’s turn. *LinkedIn recently launched “Student Voices” for university students in the United States. But the platform confirmed plans to build Stories out for more users. Will that include brand pages? Time will tell. Credit: Mashable via LinkedIn The point? The off-the-cuff, in-the-moment video and photo stories are resonating with, exciting, and engaging social media users. Why? They can be visually intriguing—and they’re short and sweet, which is good for our short attention spans. And this means the Stories format may be the future of in-app reach and engagement across channels—which no B2B marketer can afford to ignore, especially as their target buyers get younger. Our own Nick Nelson dedicated some time to discussing marketing opportunities for Facebook Stories specifically, but his assessment has broad resonance and timeliness here. “Since brands generally aren’t tapping into this functionality as of yet, early adopters can jump ahead of the curve and beat their competition to the punch,” he stated. “If there’s one primary takeaway from Facebook’s story (as reflected in The Social Network), it’s the tremendous business value in being first.” While LinkedIn’s developing feature may be the most intriguing for B2B marketers like yourself, in the new year you should take stock of your current platform mix and associated strategies to determine if Stories holds potential for your audience and goals. In addition, you should keep a watchful eye on the evolution of these features, so you can make informed decisions more quickly. [bctt tweet="Early (Stories) adopters can jump ahead of the curve and beat their competition to the punch. @NickNelsonMN #SocialMediaMarketing #trends" username="toprank"]
#3 – The “Experiential Differential” for Social Video
Video content, both pre-produced and live content, started gaining real traction a couple years back. But today, video is officially dominating social media news feeds. Why? No. 1: Video is engaging, and humans are visual creatures by nature. No. 2: Social media platforms have recognized video as an engagement medium that not only delights users, but also keeps them on the platform. And they’ve made tweaks to serve up more of it. For B2B marketers, video has presented an opportunity to bring their brands, solutions, and services to life, and reach their prospects and customers in a more compelling way. But in 2019 and beyond, social video—especially live video—has the opportunity to create more than engagement—but also memorable, real-time experiences. After all, as famed customer service and experience expert, Shep Hyken, recently told us: “Customer experience is the new marketing; it’s the new brand.” For example, Twitter recently announced that it would be taking steps to make video and broadcasts easier to find and watch live on mobile devices. In addition, Facebook launched Facebook Watch, featuring videos from all pages and “Facebook originals.” From my perspective, this shows that the platforms are committed to driving better experiences with (great) content. Also, consider the Twitch phenomenon. While Twitch may not consider itself a social media platform, it’s building a community where people can watch, talk, and interact. So, when it comes to creating compelling video experiences on social media, marketers should be asking themselves how they can elevate intrigue and foster engagement with their video content. Like any marketing effort, start with data and draw insights. Earlier this year, Amanda Todorovich, Senior Director of Content and Creative Services at the Cleveland Clinic, shared her content marketing insights with us—with this tidbit directly applicable to social video, in my opinion. “Always bring data to the table, especially data from search and analysis and social media engagement. These insights tell you what your customers want and need,” she said. “When your content helps fill those gaps and provides your target audiences with answers, you will build stronger relationships with them on your different platforms.” What does your audience want and need? And how can you use video to fulfil what they’re asking for so you can build relationships and create a great experience? Commit to answering these questions in the new year. Read: Allen Gannet Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld
#4 – The Evolution of What Social Influence Looks Like
After years of incremental algorithm tweaks (and emerging scandals prompting even more), in early 2018 we marketers had to accept that brand organic reach on social media had essentially disappeared. TopRank Marketing saw opportunity here—opportunity for B2B brands to dip their toes into the influencer marketing waters and partner with industry leaders and experts to create amazing content. However, as the year has gone on, a “crisis of influence” has emerged in a couple different forms. First, platforms—most notably Twitter and Instagram—have had to contend with fake “bot” profiles and inflated follower counts (as the result of fake profiles). Quite obviously, this has meant that reach and resonance within target audiences aren’t reaching their full potential. Second, there’s been a lack of transparency on which posts and pitches are sponsored. And third, bad behavior on the part of recognized influencers has had a ricochet effect on brands. The latter two have had particularly dire impacts on B2C brands, but that doesn’t mean B2B brands shouldn’t be concerned. The bottom line? It’s becoming clearer to brands, buyers, and consumers alike that influence isn’t defined by follower count and estimated reach, something we’ve been evangelizing for years.
via GIPHY While “big players” certainly play an important role in your influencer mix, variety is absolutely the spice of life now and into the future—and niche and micro-influencers are growing in numbers and importance. In 2019, B2B marketers need to double-down on vetting and recruiting influencers who are authentically interested in their products or services, and who are genuinely active in the communities of interest. When this is done right, it’s a win for all parties. In addition, a commitment to ongoing nurturing is a must to drive success. “We’ve found that B2B influencers will be more invested in the brand when the brand invests more in an ongoing relationship with the influencer,” Lee Odden, TopRank Marketing’s CEO, recently wrote. “One of the most effective ways to engage B2B influencers on an ongoing basis is through content collaboration.” He added: “That content doesn’t always need to be a blockbuster campaign, either. Twitter chats, short quotes, quick videos and social engagement are all easy and impactful ways for brands to engage with influencers on an ongoing basis.” [bctt tweet="Twitter chats, short quotes, quick videos and #socialmedia engagement are all easy and impactful ways for brands to engage with influencers on an ongoing basis. - @leeodden #InfluencerMarketing" username="toprank"]
#5 – The Rebirth of Groups
On LinkedIn and Facebook, Groups have been around for a while. But when the community-centric spaces started to lose steam, both eventually took steps to pull them into separate apps. However, those moves fell flat of expectations. In 2017, Facebook announced it would pull the app and integrate the feature closer to the user experience, according to TechCrunch. Then Facebook rolled out “Facebook Groups for Pages,” allowing brands to rally engagement and conversation around interests and topics. And just a few months ago, LinkedIn relaunched Groups in the main app, after “quietly” shutting the app down earlier in the year. And according to both platforms, more updates and features for Groups are to come in the new year. But why are these social media giants focusing on Groups? The widely publicized scandals, and user’s growing privacy concerns and calls for more real connections, are all likely culprits. Why should Groups be on your radar in 2019? Because groups are captive audiences, made up of people who are actively looking to engage, seeking authenticity, and wanting to be part of a community. If you’re thinking of adding Groups to your B2B social media marketing mix in 2019, it will require a different approach. While these spaces present marketing opportunities, they’re not places for product-centric messaging. When it comes to a B2B marketer’s preferred platform, LinkedIn, the new features within Groups stress exclusivity, privacy, security, and less distractions for meaningful conversations. But it’s an opportunity for B2B marketers to establish thought leadership since they’ll be showcasing their knowledge—which can lead prospects back to company pages and marketing materials. [bctt tweet="Why should #LinkedIn and #Facebook Groups be on your radar in 2019? Groups are captive audiences, made up of people who are actively looking to engage, seeking authenticity, and wanting to be part of a community. - @CaitlinMBurgess" username="toprank"]
#6 – The Visualization & Personalization of Pay-to-Play Options
For years, social media platforms have been making algorithm and layout tweaks aimed at improving user experience, as well as revenue numbers. As a result, organic reach has effectively disappeared and the use of paid tactics has been rising. But in light of the aforementioned scandals, user privacy concerns, and new data privacy laws, as well as the increasing need to tailor experiences to make meaningful connections, most major social media platforms are retooling their ad options to be more visual (eh hem, video) and personalized. And if they haven’t already, they will in 2019 and beyond. For example, stricter ad targeting, customer satisfaction ratings, and ad transparency have been some of the bigger changes Facebook made this year. But the platform plans to invest in creating more advertising opportunities within its Facebook Watch platform, stating: “Next year we will continue to provide advertisers with more options to tailor their video ad campaigns and connect with their target audience.” As another example, LinkedIn recently launched Dynamic Video Ads, which definitely need to be on the radar of B2B marketers. “Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles,” LinkedIn said. “With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.” And let’s talk about Pinterest for a second. While not as widely used in B2B, it has Instagram and Facebook appeal and potential for the right brands. The platform began testing wide-format video ads earlier this year, and just last month they debuted carousel ad formats, which boast enhanced targeting options. Finally, Snapchat, which is seeing an uptick in interest and use in the B2B space, launched Story Ads and just announced last week that it was rolling out retargeting, location-based options for its advertisers. So, as we head into 2019, all social media platforms are doubling down on more visual, personalized ad options, and marketers should take advantage.
Ready. Set. Action.
As you prepare for 2019, remember what 2018 taught us—your prospects and customers are consumers, and consumers are skeptical and searching for truth, authenticity, meaningful engagement, and transparency. As social networks continue to make platform tweaks in the interest of user experience and building back trust, so to must B2B marketers if they want to build stronger, trusting relationships with their audiences. There will be challenges, but smart strategies and the willingness to adapt can help you overcome them and realize opportunities. Content is the foundation of social media marketing. What’s on tap for 2019 in the content marketing realm? Check out our picks top content marketing trends and predictions to watch in 2019.
The post TopRank Marketing’s Top 6 B2B Social Media Marketing Predictions & Trends to Watch in 2019 appeared first on Online Marketing Blog - TopRank®.
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New Post has been published on http://www.injectionmouldchina.com/nice-rook-rifle-photos/
Nice Rook Rifle photos
A few nice rook rifle images I found:
Image from page 11 of “Carolina magazine [serial]” (1921)
Image by Internet Archive Book Images Identifier: carolinamagazine1942univ Title: Carolina magazine [serial] Year: 1921 (1920s) Authors: University of North Carolina (1793-1962). Dialectic Society University of North Carolina (1793-1962). Philanthropic Society Subjects: University of North Carolina at Chapel Hill Publisher: Chapel Hill, N.C. : Dialectic and Philanthropic Literary Societies of the University of North Carolina Contributing Library: University Library, University of North Carolina at Chapel Hill Digitizing Sponsor: North Carolina Digital Heritage Center
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Text Appearing Before Image: lder and the mostsubtle propaganda that has come out ofthe months since Pearl Harbor. It hasyouth and vitality, but best of all it isgrounded in humor of the kind thateveryone from the hoariest grandfatherto the gayest, giddiest teenster can un-derstand and enjoy. Without beingforced or obvious or slapstick or acidlysarcastic or brittle, it is the most in-telligent laughter that has come toAmerica since the beginning of the War.See Here, Private Hargrove is funny. Hargrove, formerly feature editor ofthe Charlotte News, is twenty-three.He writes just the way you wish yourson or brother or boy-friend would writeletters from camp. The pages of hisbook are full of all the typicals ofarmy life: the mess sergeant, the kay-pees, the shoe clerk, the days spent gild-ing garbage cans, the confusion of firstrifle drill ( This, he said, is what wehave come to call a rifle. R-i-f-l-e. Itis used for the purpose of shooting. . . .Are there any questions now, PrivateHargrove?). There are always ques-
Text Appearing After Image: tions for Private Hargrove, just ex-actly the same questions that therewould be for any rookie or for any rook-ies dear ma or best girl wonderingwhat happens to her boy after the awfulgoodbye at the station. What happensto Marion Hargrove and to millions ofboys like him is fun to know; in thesedays it is almost duty to know. Not allpeople are endowed with his rich senseof humor, but many people may profitby a dose of it on a subject eternally toogrim: life in an army camp. Just now See Here, Private Hargroveis one of those short, comfortably-sizedbest-sellers that sweep the country oncea year or oftener. It is delightfully easyreading. When we learn about the rou-tine innoculations of a private in theUnited States Army, Private Hargrovetells us: Typhoid cant hold a thumb-screw to the all-time wonder, tetanustoxoid. Two medical attendants pin you to the floor while a third assaults youwith a hypodermic needle that looks likean air pump for zeppelins. You walkaway saying, Well, that was
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Image from page 588 of “Wild Spain … records of sport with rifle, rod, and gun, natural history and exploration” (1893)
Image by Internet Archive Book Images Identifier: wildspainrecords00chaprich Title: Wild Spain … records of sport with rifle, rod, and gun, natural history and exploration Year: 1893 (1890s) Authors: Chapman, Abel, 1851-1929 Buck, Walter John Subjects: Hunting — Spain Game and game-birds — Spain Publisher: London, Gurney and Jackson Contributing Library: University of California Libraries Digitizing Sponsor: MSN
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Text Appearing Before Image: egvilar; in severe winters only.Many in garden at Jerez in January, 1888. Siskin (Lugano). — Irregular; in winter only. Severalobtained in garden, March 15, 1891. Rook.—Occasional Shocks in winter. Carrion Crow.—Rare ; found a nest with five eggs. Sierra delas Cabras, March 23rd. B. is sure he has seen C. comix whenshooting in winter.* * Corrigendum:—Though we have stated (p. 243) that the Raveubreeds late in Spain, it also does so early, for Mr. Saunders writes us :— At MiUaga it was nesting by mid-February, and near Baza I watcheda, pair feeding their young between 15th and 20th March. SUPPLEMENTARY NOTES ON BIRDS. 459 Sandwich Tern.—Obtained on Guadalete in March and Aprilon passage. Gannets and Skuas.—Observed in Straits and Bay ofTrafalgar in winter and early spring. Red-throated Diver.—Several shot in winter. Shearwaters.—In Straits : observed in hundreds off Malagain March. Stonny Petrels.—Common on the coast, and probably breedson some of the rocky islands.
Text Appearing After Image: STORKS NEST OX STRAW-STACK. 461 GLOSSARY. -1 boca lie jarro—At short range.Aholdga—Spanish gorse.Aficionado—An amateur, enthusiast.Alcornoque—Cork-oak.Alforjas—Holsters, saddle-bags.Almuerzo—Breakfast, tif&n.Aljparagatas—Hempen-soled sandals.Anafe—A charcoal cooking-stove.Arendl—Sand-waste, desert.Armajo—Samphire.Arramarjo—Charlock.Arroyo—Stream, watercourse. Bandada—A flock, or pack. Bandolerismo—Brigandage. Barbon, barbudo—Bearded. Barranco—A low chff. Barrio—Quarter of a town, suburb. Batida—A beat, or diive for gaiue. Bebidero—A diinking-place. Boracha—A wine-skin. Borrico—A donkey. Biisne—A gentile—i.e., not a gypsy. Cabestro, or cabresto—Decoy, stalking horse. Cama—Bed, lair of wild beast. Camino—Eoad. Canipo, campina—Country, cultivated land. Cancho—Crag, precipice. Cdntaro—Water-jar. Carabinero—Carbineer, exciseman. Carbonero—Charcoal-burner. Casiiela—Stewing-pan, also the stew. Catre—Tressle-bed, camp-bed.
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Private Dinner Cruise Bunbury
Bunbury Exclusive Cruises 8 Old Coast Rd, Australind WA 6233 0468 445 522 https://goo.gl/maps/nP6Ao6SGQ9qXYRuF8
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Bunbury is surrounded by some of the most diverse and accessible waterways anywhere along WA's extensive coastline-- indicating that one of the absolute best ways to check out Bunbury, is from the water! Western Australia is renowned for its stunning sundowns and Bunbury has some of the best! This 3-hour cruise (extensions readily available) leaves at 5pm, where we'll cruise out of the Casuarina harbour and throughout the bay to places where there is an excellent possibility of seeing pods of Bunbury's famous dolphins feeding, playing and generally showing off! After offering you a lot of photo opportunities with these incredible mammals, we'll cruise to Bunbury's Inner Harbour where you'll get a close up check out the functions of this hectic and essential shipping hub. Continuing around the bay with the city falling into late afternoon shadow, we'll then cruise to the best location suited to the day's wind and weather condition to drop anchor where you can grab a cold beverage *, discover the perfect area and see the sun slide listed below the horizon. Enjoy the stars appear as we gradually cruise back to the harbour to finish up a best method to end the day. What better method to thank your group and reveal them that you recognise their hard work by tossing your next personnel event on-board Obsession 1! And because you're chartering the entire boat, we can tailor the cruise to suit the event, your required timing and your budget. Talk to us about alternatives varying from a relaxing after work sundowner cruising the bay, inlet and river, through to a big end of year bash where you can truly let your hair down and finish up the year in unforgettable style! Not to mention that you'll be the company of the year for doing so! The only thing that can beat being on the water, is being under it! And in the close-by waters around Bunbury, there are magnificent dive locations that provide something for everybody varying from new Open Water Divers through to experienced and daring Deep Water Explorers. All our dive charters consist of comfy, roomy & safe transit to our dive sites, 2 dives or roughly 60 minutes each, hot & cold drinks and BBQ lunch consisted of! There are those big dates throughout the year where everybody wishes to discover a special method to celebrate ... and Chartering Obsession 1 for your own private event provides you the platform to do it in unforgettable style ... But as you can envision, these dates sell out FAST so inspect accessibilities now for 2022 & 2023 Calendar Events. Your Cruise can take in a considerable length of the Collie River where you'll pass the urban areas of Pelican Point, Eaton and Clifton park. Cruising this lovely tree-lined river is an idyllic method to invest your time aboard with opportunities to see more dolphins and plentiful bird life including White-bellied Sea-Eagles, Ospreys, Whistling Kites in addition to diving gannets and other water & shorebirds. https://privatedinnercruisebunbury.blogspot.com/2022/11/private-dinner-cruise-bunbury.html dolphin cruises bunbury private dinner cruise bunbury dolphin cruises bunbury private dinner cruise bunbury https://cruisechartersbunbury.blogspot.com/ https://cruisechartersbunbury.blogspot.com/2022/11/cruise-charters-bunbury.html https://cruise-charters-bunbury-lg6.tumblr.com/ https://cruise-charters-bunbury-lg6.tumblr.com/rss https://limorentalnyc73.blogspot.com/
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