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myongfisher · 7 years ago

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The importance of bringing branding to life

When you’re first launching your business, you’ve got a lot to do in order to lay the foundation for your brand. But once you’ve got your logo designed (hurrah!) you’ll feel like you’ve got the most essential piece of your branding locked into place.

And now, chances are, you’re probably looking at said logo, scratching your head, and thinking… “ok, now what?”.

Designing your logo is just the first step in the process of launching your brand—but by no means is it the last step. It’s everything that happens after you design the logo—the whole “bringing your brand to life” process—that’s really going to determine whether your brand sinks or swims.

But if you’re like most companies out there, you’re not sure what, exactly, to do after taking that first step. How do you take your logo and use it to create a thriving brand—the kind of brand that connects with your audience and takes your business to the next level?

Let’s take a look at how to create a living brand by applying your newly designed logo and brand guidelines to the real world (and catapult your business to a whole new level of success in the process).

Why a logo is so important to your branding —

What do all these logos have in common? They act as the backbone of their brand.

Before we dive into how to use a logo to bring your brand to life, let’s talk about why, exactly, a logo is so important in the first place.

Like we mentioned earlier, your logo is the foundation of your branding; it’s the base upon which you’ll build everything else. Your logo is your most visible brand asset and what your audience will most closely associate with your brand. That’s why it’s the first step in the branding process; you have to make sure your logo design feels true to who you are as a brand since all of your other branding designs will build on it.

Just ask Berlin-based accelerator program (and joint-venture between Axel Springer and Porsche) APX. APX knew they wanted their logo to feel like a true representation of who they are as a brand—and the final design they got from 99designs hit the nail on the head.

Logo design by aesthetica.io for APX

“Our logo is derived from 2 curves: the e function and the apex curve. The e function, manifested by a curve that grows exponentially, demonstrates growth towards infinity and the apex in motorsports is a key point where hitting it allows the driver to turn the corner while maintaining the highest speed. APX’s focus is to help startups turn the corner and build traction to accelerate their growth,” says Bào Hà, Head of Marketing and Communications at APX. “The typography is clean and simple as we want to represent the prestige of our 2 shareholders while balancing the overall logo out with fun colors that add charisma to the brand.”

APX was also set on making sure their logo really communicated their brand values. “We are taking all the resources that we have at our hands to help founders build the companies that they want to build and do it in a way that is so successful that we get even more resources to do this for more people,” says Hà. In other words, their brand is all about growth and connection—which is represented visually in the two curves.

The point is, your logo is more than just a graphic. Your logo should bring together everything your company stands for—your values, your missions, and your point of difference—and translate it into visual messaging you can use to connect with your audience. Your logo is the face of your company—and the jumping-off point for bringing your branding to life.

“We live in a world of total exposure to communication. At Porsche, we feel it is vital to create a strong branding and deliver orientation and clarity of messaging. I do think this is equally true for startups, who need to break through the clutter in a very similar way,” says Deniz Keskin, Head of Branding at Porsche AG.

The behind-the-scenes work to bring your brand to life —

It takes a lot of behind-the-scenes work to successfully bring your brand to life. Logo design by Nico Strike.

Once you’ve got your logo designed, you might be tempted to take it and run with it—but doing a bit of behind-the-scenes work before you go into full on launch mode will go a long way in making the transition a successful one.

And that behind-the-scenes work? It’s creating your brand guidelines.

Think of your brand guidelines as a blueprint for your branding; it lays the framework for how, where, and when your brand assets should be used. Brand guidelines are a must if you want to create consistency in your branding—and taking the time to get your branding ready on paper will make it much easier to bring that branding to life.

Brand guide design by Terry Bogard

When it comes to creating brand guidelines, you’re going to want to include anything and everything that has to do with the way you want to bring your branding to life. This can include:

Brand color palette

Brand fonts and typography guidelines

Different versions of your logo (which might include your logo with text/without text, in color/black and white, or vertical/horizontal) and how/when/where to use each

Brand voice

Brand do’s and don’ts

The more detailed you get in your brand guidelines, the easier it will be to create a consistent brand experience across any channels where your audience might encounter your brand—whether that’s on social media, in your office, or at an event.

Bringing your branding to life —

Via APX

Ok, so now let’s get to the good stuff—how to take your brand from paper to the real world.

Getting your logo designed is the first step—but then you actually have to take that logo and find real world applications to make your branding “real” for your clients, customers, and colleagues.

Luckily, there’s no shortage of opportunities to bring your brand to life! Wherever you have an opportunity to connect with your audience, build brand recognition and get your logo/branding out there, you can take your brand from the page to real life.

Here are just a few ways you can find real-world applications for your logo and branding assets:

Your website

Marketing collateral (like pamphlets, flyers, or marketing cards)

“Corporate swag” like t-shirts, pens, or stationery

Advertisements (both digital and print)

Social media

Your office interior

Using your logo to create different branding assets is a great way to bring your brand to life—but so is infusing your brand personality into everything you do! Look for opportunities to incorporate who you are as a brand into what you do every day. “For us, branding is more than just a logo or a visual design,” says Hà. “This is why, for instance, if you visit our offices, you will instantly recognize the brand colors, but you will also see a lot of intricate and fun things [that feel true to our brand, like] the unicorn that lights up when you pull on the apple, the random red Porsche crates and rims lying around the office, the giant TV on 2 wheels, the different curves throughout the office, or the Bild newspapers covering the walls.”

Wrapping things up —

Working with a designer to create your logo is an important step—but it’s only the first step in the process of bringing your brand to life.

Once you have your logo, you’re the one who has to use it—and the more you use it, the stronger your brand will feel to your audience.

Ready to bring your brand to life?

Contact a designer today to take your logo and transform it into a full-fledged brand.

Yes please!

The post The importance of bringing branding to life appeared first on 99designs.

The importance of bringing branding to life published first on https://www.lilpackaging.com/

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susaanrogers · 7 years ago

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The importance of bringing branding to life

And now, chances are, you’re probably looking at said logo, scratching your head, and thinking… “ok, now what?”.

Why a logo is so important to your branding —

What do all these logos have in common? They act as the backbone of their brand.

Before we dive into how to use a logo to bring your brand to life, let’s talk about why, exactly, a logo is so important in the first place.

Logo design by aesthetica.io for APX

The behind-the-scenes work to bring your brand to life —

It takes a lot of behind-the-scenes work to successfully bring your brand to life. Logo design by Nico Strike.

And that behind-the-scenes work? It’s creating your brand guidelines.

Brand guide design by Terry Bogard

When it comes to creating brand guidelines, you’re going to want to include anything and everything that has to do with the way you want to bring your branding to life. This can include:

Brand color palette

Brand fonts and typography guidelines

Different versions of your logo (which might include your logo with text/without text, in color/black and white, or vertical/horizontal) and how/when/where to use each

Brand voice

Brand do’s and don’ts

Bringing your branding to life —

Via APX

Ok, so now let’s get to the good stuff—how to take your brand from paper to the real world.

Here are just a few ways you can find real-world applications for your logo and branding assets:

Your website

Marketing collateral (like pamphlets, flyers, or marketing cards)

“Corporate swag” like t-shirts, pens, or stationery

Advertisements (both digital and print)

Social media

Your office interior

Wrapping things up —

Working with a designer to create your logo is an important step—but it’s only the first step in the process of bringing your brand to life.

Once you have your logo, you’re the one who has to use it—and the more you use it, the stronger your brand will feel to your audience.

Ready to bring your brand to life?

Contact a designer today to take your logo and transform it into a full-fledged brand.

Yes please!

The post The importance of bringing branding to life appeared first on 99designs.

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takebackthedream · 7 years ago

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50 Years After 1968, Can the Young Change Politics? A Striking New Poll Says Yes by Richard Eskow

Fifty years ago, in the dust and fire of the global youth activism of 1968, everything seemed possible. The political world was a cloud filled with chaos and opportunity, pain and promise. The young were a powerful force, even a world-changing one.

Could they become that force again?

As many Millennials vote for the first time today in state primaries from New Jersey to Iowa and California, a new poll of their views offers some intriguing glimpses into the future.

The survey finds that most Millennials want “a strong government” to manage the economy, and that most millennial Democrats have a favorable view of socialism.

What do this poll, and the past, say about our political future?

The Young Left

It’s more than a truism to say Millennials are this country’s political future. As Pew’s Richard Fry has noted, “Baby Boomers and other older Americans are no longer the majority of voters in U.S. presidential elections.” Fry thinks millennial votes could well surpass those of Generation X in 2020. He adds: “Millennials are likely to be the only adult generation whose number of eligible voters will appreciably increase in the coming years.”

A new survey from the University of Chicago’s GenForward project suggests that these voters could pull the Democratic Party, and American politics, sharply to the left. The survey of 1,750 respondents found that “Majorities of Millennials across race and ethnicity believe a strong government rather than a free market approach is needed to address today’s complex economic problems.”

What is this growing group of voters likely to make of Democrats like the three senators – Heitkamp, Tester, and Donnelly – who recently cosponsored a bill to loosen the Volcker Rule’s safeguard provisions on almost all of America’s banks?

In the survey’s most striking finding, 61 percent of Millennial Democrats polled – nearly two-thirds – expressed favorable views of socialism. The report notes that 32 percent of independents and “only” 25 percent of Republicans say they are favorable toward socialism.

“Only?” t’s fascinating to ponder the prospect of a Republican Party that’s one-quarter socialist.

The study also shows that the “rising Democratic majority” of black and brown voters isn’t very fond of capitalism, for understandable reasons. Only 45 percent of Latinxs and 34 percent of African-Americans hold favorable views of capitalism.

These results suggest that Democratic leaders are ill-advised to insist, as Nancy Pelosi and Hillary Clinton both did recently, that theirs is a strictly capitalistic party. Clinton’s dismissive tone toward socialist-leaning Democrats seemed especially counterproductive.

This young, black, and brown rejection of capitalism is consistent with a recent Harvard-Harris poll, which found that a majority of Democrats (again, of all ages) “support… movements within the Democratic Party to take it even further to the left and oppose the current Democratic leaders.”

Support for the left was greatest among female voters (55 percent), Hispanic voters (65 percent), and African-American voters (55 percent). The Harvard-Harris poll also found that 69 percent of young voters supported these left movements. How do these findings about today’s Young Left square with the experience of 1968?

It Was Fifty Years Ago Today

Polling data from 1968 on the young is hard to come by. But youth activists – roughly defined as those aged 30 or under – had an enormous global impact that year. In the United States and Europe, an ongoing wave of antiwar protests started in 1967 and carried over into the New Year.

In January of 1968, the election of reformer Alexander Dubcek to head the Communist Party of Czechoslovakia prompted hopes for peaceful decentralization and democratization in the Eastern Bloc, and the youth protests of the Prague Spring.

In March of 1968, antiwar presidential candidate Eugene McCarthy stunned the political world with his near-defeat of President Lyndon Johnson in the New Hampshire primary. Youth volunteers, many of them veterans of the peace movement, received much of the credit for McCarthy’s results.

Robert F. Kennedy launched his campaign the following week. His move split the student left. Some saw Kennedy as a carpetbagger. Others were drawn to his anti-poverty and civil rights stands, which seemed to be backed by greater passion than McCarthy’s.

RFK’s charisma, and his long hair, didn’t hurt. “Get a haircut,” a rally goer shouted. “You sound like my mother,” Kennedy jokingly responded.

Other young people rejected the prevailing set of electoral choices altogether, pushing for more radical change through third parties or movement organizing. Protests at Columbia University began in early April and quickly became an occupation.

Martin Luther King, Jr., who had been preparing a multiracial and multi-cultural Poor People’s Campaign in Washington D.C., was gunned down on April 4. Riots quickly broke out in ghettoes across the country, as the pressurized forces of poverty, racism, and hopelessness were ignited by the murder of a black man who represented the finest in the human spirit.

Kennedy announced King’s death to a crowd in Indianapolis, saying, “Martin Luther King dedicated his life to love and to justice between fellow human beings. He died in the cause of that effort.”

“In this difficult day, in this difficult time for the United States,” Kennedy said, “it’s perhaps well to ask what kind of a nation we are and what direction we want to move in.” Kennedy called on his audience to “dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world.”

On May 4, members of the Ohio National Guard gunned down unarmed and peaceful student demonstrators, killing four and wounding nine. On April 11, German student leader Rudi Dutschke was shot by a right-wing gunman after a concerted media campaign from the right-wing Axel Springer group. One headline in the Springer-owned Bild newspaper read, “Stop Dutschke now!”

In May, an anti-capitalist and anti-imperialist student uprising in France began with the occupation of university buildings. It quickly spread to other corners of society, as massive street demonstrations led to the occupation of factories and nationwide strikes. Between 10 and 11 million French workers – more than 20 percent of the population – went on strike. Many people believed the government of Charles de Gaulle might all.

On June 5, 1968, Robert F. Kennedy was assassinated in Los Angeles on the night of the California primary. On August 20, Soviet tanks rolled into Czechoslovakia, crushing the Prague Spring, and one week later, Chicago police viciously attacked antiwar protestors outside the Democratic National Convention.

To many people, it began to feel like the surging wave of violence would never end.

Protests to Polling Booths

There are those who say that the promises of spring died quickly in 1968, and that the youth movement’s hope for change in that year was an illusion.

It certainly didn’t lead to electoral victories. After fleeing France in apparent confusion and fear, De Gaulle returned and won an overwhelming electoral victory. In the United States, the chaotic Democratic convention showcased the worst of the party’s internal corruption.

Chicago Mayor Richard J. Daley oversaw the violent police attacks on demonstrators, which a commission later deemed a “police riot,” and Vice President Hubert Humphrey won the party’s nomination under a cloud of bitterness and recrimination.

Richard Nixon eked out a narrow victory over Humphrey that year, after claiming to speak for a “Silent Majority” of non-demonstrating Americans. Nixon won 43.42 percent of the vote, Humphrey won 42.42 percent, and the racist George Wallace won 13.53 percent as a third-party candidate.

The Outcomes Of 1968

These results have been used to argue that the protests of 1968 were a political failure. In one sense, that’s clearly true. Hamstrung by media coverage, the two-party system, internal conflict, and the transformative nature of its agenda, the left failed to build an electoral majority in 1968.

Its social and cultural impact was undeniable, however. The youth movement changed music, language, style, and the arts. Its embrace of what was then called “women’s liberation” helped give rise to feminism, one of the most transformative political and social movements of modern times. Its multiracial and multicultural orientation reinforced black and brown alliances with the economic left.

In April, a higher court upheld Muhammad Ali’s conviction for refusing induction into the military over the war in Vietnam. Controversial and banned from fighting, Ali traveled the country, developing what would become a long, ground-breaking, and distinguished career as an activist and advocate for social justice.

At the Summer Olympics in October 1968, winning athletes John Carlos and Tommy Smith gave the black power salute from the podium. As Carlos later explained, he had unzipped his Olympic jacket as a show of solidarity with “all the working-class people — black and white — in Harlem who had to struggle and work with their hands all day.” Carlos and Smith had one pair of black gloves between them, so Carlos raised his left fist and Smith raised his right.

These struggles live on today – in Black Lives Matter, in the NFL protests, and in the intersectional fight for class justice. But can left-leaning gestures and movements ever turn into an electoral force in this country, as they once promised to become?

The Future Primary

The political challenge is clear. More than one poll has affirmed that our country’s rising political demographic group wants to see more government intervention in the economy. Young Democrats lean socialist, and people of color are disillusioned with the capitalist system.

That doesn’t necessarily mean they will become activists. They may simply become alienated from the political process. In fact, it’s already happening. “(L)ess than 26% of Millennials of any racial or ethnic background,” the study says, “have favorable views of the political parties or Congress.”’ Democrats are in danger of losing their core voters.

Still, there are hopeful signs. There is a rising wave of activism among Millennials. They are running for office, organizing political actions, and taking other steps to become involved in the political process. Members of the generation that follows them have organized against school shootings, and have done so in an intersectional way.

Activism, whatever its form, is a precursor to change. According to these polls, the “leftism” of today is poised to become the political center of tomorrow. And a new generation may be prepared to rediscover the words of Dr. Martin Luther King, Jr.: “When people get caught up with that which is right and they are willing to sacrifice for it, there is no stopping point short of victory.”

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tortuga-aak · 7 years ago

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MATHIAS DOPFNER: A German court ruled in favor of an airline that refused to fly an Israeli passenger — and there isn't enough outrage

Gustavo Ferrari/AP

A German court ruled in favor of Kuwait's national airline, which refused a flight to an Israeli passenger.

German law prohibits discrimination due to, among other things, religion, gender, disability or age, but not due to nationality.

The discrimination intended by Kuwait is not directed at Israel's government, but against Jewish people, according to Mathias Döpfner, CEO of Axel Springer.

It's unacceptable for Germany to uphold this anti-Semitic discrimination, Döpfner writes.

I held my breath.

I wanted to wait and see how much time it would take for a response following the terrible decision taken by a Frankfurt judge. He described it as "not acceptable" to expect Kuwait Airways to fly an Israeli passenger from Frankfurt to Bangkok on one of its planes.

I wanted to know how long it would take until a profound sense of indignation would wash over the media – a media that is otherwise very quick to express its indignation. How soon would it be until the heads of political parties would interrupt their weeks-long marathon of lecturing us on their party manifestoes to say speak about something that really is an important, highly political case of principle. And I wanted to know whether and when the Chancellor would intervene and use her powers.

I held my breath. And I almost suffocated.

Because nothing happened. Or almost nothing. Other than the Minister of Transport, the only critical comments that could be heard came from second- and third-tier experts. On the day afterwards, apart from "Bild", not one of the national newspapers addressed the story on their front page. And Facebook is dominated by people expressing their understanding for the decision taken by the Frankfurt judge. Some of them even blatantly rejoicing in it.

The judgment itself provides plenty material for law seminars of the future. Law students will then be able to argue about whether the judgment was necessary, or legitimate, or improper, given that the grounds for it were that German law prohibits discrimination due to, among other things, religion, gender, disability or age, but not due to nationality. Or about whether it was a scandalous error by an overtaxed or malicious judge, or a serious lapse in legislation.

The discussion is now open to the experts. One thing is certain, that the discrimination intended by Kuwait is not directed at the agenda of the Knesset or at Israel's constitution, but against "the Jews". Such rules are aimed at and officially addressed to "the Jewish state". The underlying reason for the refusal to transport certain passengers is anti-Semitism. And nothing else.

Anti-Semitism, and nothing but anti-Semitism, is also the reason why sixteen countries with a Muslim majority ban Israelis from entering their territory. Eight countries even forbid people who have an Israeli stamp in their passport from entering. That is something I experienced myself while traveling many years ago.

During a cruise on the Europa, I was refused entry into five or six of the countries where the ship landed, because my passport contains Israeli entry stamps. I wasn't sad about this, to be honest. I did not particularly want to visit a country that would refuse me entry, because of its own intolerance against another country I had visited previously. A few weeks after that, a German family was kidnapped in Yemen while on a trip on land.

How to solve the problem of the asymmetrical intolerance of a Kuwaiti airline was shown in the USA in 2015. Following a similar case of discrimination, the US authorities told Kuwait Airways they had a choice: either accept Israeli passengers in future, or cease operating the well-booked New York to London connection. Discriminating against Israelis was more important to the Kuwaitis than their business sense, and the flight route was cancelled.

The real scandal, however, is the lack of indignation. Germany – it would seem – has more important things on its mind. And not only asymmetrical intolerance, but also asymmetrical indifference has manifested itself here most recently.

Wikimedia Commons

Just imagine the wave of protest we would see here if a German court gave a western airline the OK to refuse to carry Turkish citizens in future.

People would soon be shouting about racism and xenophobia, or about anti-Muslim sentiments – and quite rightly so. And they would form chains of light outside German airports. Anyone hoping to see even a fraction of this kind of protest against the Frankfurt judgment was deceived.

It's an unhealthy climate. People apply double standards when dealing with Muslim and Jewish sensibilities, as if there was a subconscious alliance between right-wing and left-wing racism.

A few days ago, Karl Lagerfeld was criticized on RTL for his provocative remarks about immigration policy, because "the king of fashion dared in a television show" to criticize Angela Merkel. The reason RTL gave for its criticism is a concrete anti-Semitic conspiracy theory. "As a matter of fact, the company Chanel, for which (Lagerfeld) works, is firmly in Jewish hands. It is owned by the Wertheimer family." There can be no mistake about the sub-text here: Lagerfeld criticizes the mass immigration of people from Muslim countries because he works for Jews. One can disagree with Lagerfeld's position. But surely not because of the Jewish family that owns Chanel. And once again, in this case we see not a trace of public indignation. The underlying consensus seems to be that it is perfectly acceptable to make such statements.

When a judge declares (or has to declare) — in a country where less than eighty years ago millions of people were murdered because they were Jews or because they refused to hate Jews — that it is unacceptable to force an airline to carry someone because he is an Israeli and the airline could get into trouble in its home country because of that, then the situation is serious. The fact that this did not incite protest or indignation, is even more serious. It is alarming for our understanding of democracy and human rights.

One thinks back instinctively to the summer of 1976. In the airplane they had hijacked, the radical left-wing terrorists Wilfried Böse and Brigitte Kuhlmann separated the Entebbe passengers they thought were Jewish from the other passengers. The Jewish passengers remained hostage. An old man held out his arm to Böse showing the prisoner number he was given in Auschwitz. Separating Jews from non-Jews has a particular tradition in Germany.

In this context, one is reminded of the words spoken by Federal Chancellor Angela Merkel before the Knesset on March 18, 2008: "This power to trust has its roots in the values that we, Germany and Israel, share: the values of freedom, democracy and respect for human dignity. It is the most precious thing we have: the inalienable and indivisible dignity of every human being – irrespective of gender, origin, faith, home country or background." Nothing remains to be added to this. Except for action.

If member states of the "Arab League" have been boycotting Israel since its foundation in 1948; if they prohibit business relations with Israel by law; if 16 countries ban Israelis from entering their territory and several heads of state, citing Islam, even declare the destruction of Israel to be their state's raison d'être, then that is a terrible thing.

But it is the reality of their foreign policy. And it cannot be changed by Germany immediately, or by Germany alone. However, when our tolerance or intolerance goes so far as to demonstrate understanding within Germany's national borders for such a policy, and to declare Frankfurt Airport as a free zone, as it were, for the wrongdoings of an unjust nation, then an important boundary has been crossed.

Our country is embarking on a dangerous path.

Mathias Döpfner is CEO of Axel Springer.

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jamescrowad · 8 years ago

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Can Small Classified Ads Companies Compete in that Massive Market?

Worldwide, revenue from classified ads is now close to the $100 billion mark and continues to grow steadily. Meanwhile, it is pushing the one-time print business into a massive digital undertaking, reports the AIM group. A recent 3-month research project called the Classified Advertising Report shows that classifieds generate $92.1 billion in revenue worldwide. What’s more, margins hover as high as 80% in some countries.

The 58-page report includes more than 30 “sites and apps worth watching” around the world. Its revenue estimates are based on research in 22 countries, including the US, Canada, the UK, and a number of South American, Asian, and European countries.

Can your small classified ads company grab a share of this massive market?

RELATED ARTICLE: THE POWER OF ONLINE CLASSIFIED ADS & USED CARS

Notable Facts about Classified Ads Worldwide

In the US, Amazon, the leading international e-commerce company, has launched a preliminary move into the classifieds market in an attempt to compete with smaller successful ventures. At the same time, classified ads in Canada continue to grow as the economy shifts. Smaller companies such as Kijiji.ca have begun to grow and operate on pace with larger entities.

The German media group Axel Springer said that revenues from its classified advertising activities and its growing digital publishing divisions have raised operating profits by nearly 17 percent in the first 3 months of this year. The publisher of Bild, Germany’s largest newspaper, said revenue from classified ads increased in the first quarter by 6.7% over the first quarter of last year. This increase gave them a whopping $836 million in revenue.

Meanwhile, Schibsted, formerly a Norwegian newspaper publisher, has generated 36 percent of the company’s total revenues from digital sources. This is more than 3 times the average of the newspaper industry worldwide.

Classified Ads Benefit from New Technologies

Investment companies are investing millions of dollars in existing classified companies, particularly where new markets are emerging. Some notable highlights from the report are listed below:

The transition from print to digital continues. Digital revenues in 2014 were estimated at 77% of the total, or $75.7 billion of the total. Now, however, they comprise nearly 90% of the total, with values well over $100 billion.

Investment firms are paying particular attention to the classified vertical. General Atlantic, Fidelity Growth Partners, Hellman & Friedman, and Tiger Global, among others, held positions in a number of listed companies.

Trends in the classified ads world that continue to drive revenues in major ways include continued mobile growth and the use of Big Data. Then, too, the crossover between classifieds and e-commerce adds to the booming market, as do growing niche services. Additionally, the use of instant messaging by classified sites facilitates real-time conversations and encourages even more growth.

“Facebay” refers to local flea market-style trading groups on Facebook. Some of these groups are now beginning to operate as substantial businesses.

Can Small Classified Ads Companies Hope to Compete?

Another point to consider is the massive number of small upstart classified ad companies that are emerging. Starting an online classified ad platform is a fine vision with a great deal of value creation potential. However, can any of them build enough traffic to become a true horizontal platform and compete with successful early adapters? Will these new companies be able to displace the entrenched incumbents? Competing in classifieds is a challenge. Only time will tell whether these small fish will be able to find space in this large pond.

The post Can Small Classified Ads Companies Compete in that Massive Market? appeared first on Business Opportunities.

from http://www.business-opportunities.biz/2017/07/17/small-classified-ads-companies-compete/

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kristinastorey27 · 8 years ago

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Can Small Classified Ads Companies Compete in that Massive Market?

Can your small classified ads company grab a share of this massive market?

RELATED ARTICLE: THE POWER OF ONLINE CLASSIFIED ADS & USED CARS

Notable Facts about Classified Ads Worldwide

Classified Ads Benefit from New Technologies

Investment companies are investing millions of dollars in existing classified companies, particularly where new markets are emerging. Some notable highlights from the report are listed below:

“Facebay” refers to local flea market-style trading groups on Facebook. Some of these groups are now beginning to operate as substantial businesses.

Can Small Classified Ads Companies Hope to Compete?

The post Can Small Classified Ads Companies Compete in that Massive Market? appeared first on Business Opportunities.

from Business Opportunities http://www.business-opportunities.biz/2017/07/17/small-classified-ads-companies-compete/

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