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Eco Packaging Hacks – Sustainable ways to create the perfect unboxing experience
As a customer, nothing beats unboxing a new product. In fact, unwrapping new deliveries is so exciting for the customer that it’s become a YouTube sensation. In 2011, for instance, the channel DisneyCollectorBR began unboxing children’s toys on YouTube — and quickly became an internet phenomenon. It now ranks in the top 10 most viewed channels on YouTube with almost 15 …
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Related posts:
How to optimise your eCommerce packaging to go eco-friendly
Going green: how to make your ecommerce business eco-friendly in 2019
Cardboard boxes and packaging for eCommerce: how to minimise damage to your items
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21 Customer Support statistics that all ecommerce businesses should know…
It’s not often we share articles outside of the ecommerce packaging space, however we feel that this article in particular offers so much value and insight that we just had to share it with you…
This article was originally written over at Groove HQ
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In just about any field, there’s always the “standard” advice that seems to get repeated …
The post 21 Customer Support statistics that all ecommerce businesses should know… appeared first on Lil Packaging.
Related posts:
Ecommerce advice: how customer reviews can help build your brand, and how to get them
Black Friday & Cyber Monday – Do they live up to the hype?
7 easy digital marketing steps for boosting e-commerce sales
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Beyond branding: how to add a personal touch to your packaging
As we see more e-commerce stores replace high street retailers, we’re fast getting used to selling and purchasing goods with no face-to-face interaction whatsoever. Yet, customer service — and satisfaction — are still so important for modern businesses.
That’s why customer satisfaction doesn’t just feel good, it’s also great for your business. Given that you might never meet customers face-to-face, making …
The post Beyond branding: how to add a personal touch to your packaging appeared first on Lil Packaging.
Related posts:
What makes packaging key to your marketing strategy?
Branding on a budget: how to create a luxury unboxing experience for less
How to create the perfect unboxing experience with your postal packaging
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Going green: how to make your ecommerce business eco-friendly in 2019
From gloomy news on CO2 emissions, through to the rise of the Great Pacific Garbage Patch, the message is getting clearer by the day: if we’re going to save the planet, then now’s most definitely the time to change our ways!
Those businesses that still rely heavily on plastic, or who leave their customers with a mini-mountain of …
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Ecommerce advice: how customer reviews can help build your brand, and how to get them
Have you ever shopped online, and thought: “This looks amazing – but what are people saying about it…?”
When shopping online, reading the reviews before buying is now second nature. 95% of us do it — because no matter how good the sales pitch is, or how stunning the website, a past buyer’s opinion is always more trustworthy than what …
The post Ecommerce advice: how customer reviews can help build your brand, and how to get them appeared first on Lil Packaging.
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Case study roundup – five neat examples of creative custom postal packaging
At Lil Packaging, we’re lucky enough to work with some amazing brands, with amazing products. We love a challenge, and creating the ideal packaging for our clients — whether luxury fashion or children’s toys — ensures the items inside are protected and presented to buyers beautifully. This is an essential part of any modern brand’s marketing strategy: with …
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Sony and the Lil Envelope | Case Study
The Challenge
Sony started a project to begin sending out CD’s and DVD’s directly to consumers via an ecommerce channel. Sony had for a long time been using corrugated cardboard ‘wrap sheeting’ with sealing tape to send out products in other areas of its business, so there was a perfectly natural assumption to use the same practices and technology with …
The post Sony and the Lil Envelope | Case Study appeared first on Lil Packaging.
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Christmas festive shutdown period and last orders 2018-2019
For all of you online sellers and mail order traders out there prepping and packing up your Christmas orders, I’m sure you’ll be ecstatic for the peak period to come to a close. But for now, if you need any emergency last-minute packaging orders from us, here’s some key information about our Christmas trading:
Thursday 20th December – last
…
The post Christmas festive shutdown period and last orders 2018-2019 appeared first on Lil Packaging.
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Tis the season: five ways to give your postal packaging a festive Christmas twist
According to the song, it’s “The Most Wonderful Time of the Year” — and because smaller retailers make anywhere from 20 to 40% of their annual sales in November and December, they’re not wrong.
Christmas creates plenty of scope for surprising and delighting customers — and packaging plays a huge part. With simple changes, you can deliver festive magic, and …
The post Tis the season: five ways to give your postal packaging a festive Christmas twist appeared first on Lil Packaging.
Tis the season: five ways to give your postal packaging a festive Christmas twist published first on https://www.lilpackaging.com/ Tis the season: five ways to give your postal packaging a festive Christmas twist published first on https://www.lilpackaging.com/
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Our top five most common sustainable packaging mistakes
Switching to sustainable packaging doesn’t just do the planet good, it also makes perfect business sense. Greener packaging can make your shipping process more efficient through less waste and lower costs, and your customers might even appreciate it too. In fact, 66% of consumers say they’ll pay more for sustainable goods, a figure that rises to 73% for Millennials.
So …
The post Our top five most common sustainable packaging mistakes appeared first on Lil Packaging.
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Branding on a budget: how to create a luxury unboxing experience for less
As we covered in our guide to creating the perfect unboxing experience, if you can deliver the “wow factor” along with your parcel, it can leave a great impression on your customer, and give a valuable boost to your brand image.
But once you’ve recognised that your packaging could do with a makeover, it can leave you with a …
The post Branding on a budget: how to create a luxury unboxing experience for less appeared first on Lil Packaging.
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What makes packaging key to your marketing strategy?
A successful online business doesn’t happen overnight — no matter how fantastic your product is. Whether you’re a global fashion brand or an up-and-coming craft entrepreneur, online sellers all have the same challenge: getting your products in front of potential customers, and convincing them to click that buy button.
For this, having a marketing strategy can really help. To build …
The post What makes packaging key to your marketing strategy? appeared first on Lil Packaging.
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How to create the perfect unboxing experience with your postal packaging
When it comes to your customer unboxing an online order, it pays to make the experience memorable. Unforgettable moments like this are one of the easiest ways to brand and market your products: making sure your customers remember your brand, that they’re inspired to buy from you again — and rave about it on social media. How to actually go …
The post How to create the perfect unboxing experience with your postal packaging appeared first on Lil Packaging.
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7 easy digital marketing steps for boosting e-commerce sales
Started in 2014, Curated Digital is a start-up-turned-stay-up digital marketing agency with a bit of a difference. After working at Google since its beginnings in 2003, an attempt at a comedy career and a few years crossing the brand and agency sides, Simon Douglass wanted to start an agency that actually listened to client goals and worked collaboratively on their …
The post 7 easy digital marketing steps for boosting e-commerce sales appeared first on Lil Packaging.
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Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study
The Challenge
Drop Dead delivers edgy, limited edition clothing in menswear, womenswear, and collectables. Inspired by internet culture and life on the road, Drop Dead make the clothes your favourite rock bands would wear — along with references your parents probably wouldn’t understand.
Known for their high-quality rock-inspired creations, Drop Dead constantly defy convention. Their plastic mailing bags, however, didn’t. …
The post Drop Dead Clothing – High Impact Packaging for High Impact Fashion | Case Study appeared first on Lil Packaging.
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33 monochrome logos that are the new black
Black-and-white and monochrome logos are proof that using color is about quality not quantity. It’s not about how many hues you use, but how you use them.
Monochrome logos offer a certain classiness and dignity, sometimes even a modern or minimalist feel, as well. In fact, black-and-white logos offer plenty of strategic advantages:
More cost effective for printing
Easier to scale to fit marketing materials of any size
Easier to understand, even at a glance
Stronger associations for brand recognition
Take the iconic Disney logo, instantly recognizable by its distinct and playful handwriting. The company liberally uses the same logo design with all colors of the rainbow, depending on the needs of what its used for. However, the black version is the most iconic and common, better at representing the brand than any other offshoots.
Disney logo, via Wikimedia Commons
The Disney logo works because it’s a good design. Unless they’re crafted carefully, black-and-white logos can come across as bland and boring.
So, how do you know what works and what doesn’t?
Below, we showcase 33 monochrome logos, divided into five categories: classy, vintage, artistic, typographic and modern. Each section explains which kinds of brand will benefit most from this type of logo, so you can find the style that best matches your business.
Classy monochrome logos —
Sleek and simple, these classy monochrome logos take a traditional approach. These logos tend to be by the book, but for some companies, that’s the perfect fit.
Black Fox Events logo design by KVA
Because the color scheme of black-and-white logos is limited, it’s better to stick to simple shapes and clear imagery. That’s not to say designs can’t be elaborate. The Black Fox Events and unicorn-themed logos are both highly detailed. In fact, if they were multicolored, these two might run the risk of appearing too busy, but these designs work well because they’re a single color.
Classy monochrome logos are most effective with images that are easily identifiable, like common animals, a plant leaf, basic shapes, etc. More complex images require more intricate details, but for this style, stick to subjects that can be depicted simply.
Classy monochrome logos work best for brands that…
Don’t want to take any chances or risks.
Work in more formal or professional industries.
Want to appear sophisticated and capable.
Are represented by easily identifiable mascots.
Vintage monochrome logos —
Because of their grainy illustrations and elaborate flourishes, vintage monochrome logos are actually more detailed than modern ones.
Pint of Tea logo design by Dara T
The vintage style is easily recognizable by its telltale characteristics:
Grainy texture reminiscent of old printing machines
Ornate frames, often a circle, creating an emblem
Dots on each side of the brand name
Garnishes around the words
“Established” year
Looking at the logos from Fat Rabbit, Strong Bold Coffee and Copper Kettle Bakery, you can see how the grainy and hand-drawn style gives them an authentic “vintage” feel. Copper Kettle Bakery also exhibits the ornate decorations typical of the style, such as the flowery garnishes and the second, smaller line in the frame.
One of the greatest advantages of this style is you can apply it in various degrees and combine it with other styles. For example, Pint of Tea takes the graininess and structure of vintage logos and reinvents them by incorporating the brand name into the frame. Strong Bold Coffee combines a vintage design with a modern, sans-serif font to create something with a foot in both styles.
Given the printing limitations of the time, the vintage logo style originated as almost entirely monochrome. Nowadays, using the vintage logo style with multiple colors makes it seem more contemporary, and something of that old-fashioned atmosphere is lost. That’s why, if you’re considering a vintage logo to make your company seem more traditional, also consider making it a single color to drive that point further.
Vintage monochrome logos work best for brands that…
Want to capitalize on the vintage trend to appear hip
Often stamp their logos on non-digital materials (physical products, paper bags, etc.)
Use images that look better in textured visuals
Artistic monochrome logos —
Black-and-white logos demonstrate one principle that photographers have known for over a century: fewer colors can be more artistic. Using only a single color closes a lot of design doors, sure, but at the same time it opens many others, particularly more creative usage.
Mountain-themed logo design by makimay
Monochrome logos can take advantage of these artistic opportunities. The Global Wildlife Conservation logo is a perfect example: instead of using multiple colors to differentiate the animals, it uses outlines in the natural shape of the elephant to create an original concept that leaves a lasting impression on viewers. Beggar Kings does something similar, using only shading to create a complete picture.
Artistic styles work well for dual meanings and double entendre, like Black Castle’s keyhole/rook combination or Owl’s Head Brewery’s owl/hops. They also suit a new take on an old concept, like how the Buttermilk logo reinterprets a vintage logo style in a way that’s never been seen before.
Artistic monochrome logos work best for brands that…
Want an image with dual meaning
Want to stand out from their competition
Prefer more psychological logos that make people think
Associate themselves with art and creativity
Typographic monochrome logos —
Monograms make up a sizeable portion of all logos, but most brands want something more visual than just two or three letters. It’s what you do with those letters—the font, shapes, placement and artistry—that determines how effective of a logo they make.
Bashford Design logo design by Arthean
Typographic logos do something original and memorable with the letters to make them appeal to everyday people. One way is by reshaping them to form a particular image—like the barbell in Neal Hudson’s logo. Another way is by adding styled details to make the logo more decorative and invigorating. The Bashford Design logo does this well. You can also combine the letters in creative ways, like Antipodes Merino and DTR Partners have done.
When all else fails, you can always invent a new font to encapsulate the personality of your brand. We’ve never seen a K like the one in Kyber Capital before, but we can still recognize it as a K.
Typographic monochrome logos work best for brands that…
Emphasise their brand name, prioritizing recognition
Are named after people
Are too formal for mascots or image logos
Modern monochrome logos —
The natural minimalism of monochrome logos works well with modern styles. Today’s aesthetic trends encourage a less-is-more approach, in which more than a single color seems decadent.
The modern style is difficult to pinpoint, but we can identify it by some common characteristics
Abstract. Shapes like the Third Eye logo, which don’t depict anything in particular, are a staple of modern designs.
Angular or geometric. Grid designs like Northampton’s logo seem futuristic with their many straight lines, which automatically denote cutting-edge.
Creativity. Artistic styles and modern styles have a lot of overlap; the monochrome logo for Nyrdy could fit either category, but the angular shapes and minimalism make it lean slightly more towards modern.
Breaking conventions. If there wasn’t a quarter missing from the G in Jamie Groom’s logo, it would fit in well with the other typographic logos—but it’s that missing part that gives it a modern and edgy appeal.
Humor. In the vein of breaking conventions, logos can also uproot expectations to be funny. Accident Injury Resource plays on the well-known legal emblem to not only communicate their field, but to also make a joke.
Modern styles represent more youthful, edgy and unconventional brand personalities, but this could work against some companies that market themselves as more traditional. How effective they are depends on how you want to be perceived.
Modern monochrome logos work best for brands that…
Target younger markets
Benefit from appearing futuristic or cutting edge
Rely on humor or uniqueness in their branding
Want a slight twist on the more conventional classy style
Black (and white) is back, baby! —
When it comes to colors in logos, a little goes a long way. Unless rainbows are important to your branding or your target customers are children, a monochrome or black-and-white logo can achieve just as much as a multicolored one, but with the added benefits of being cheaper to print and easier to reproduce. Get inspired by the examples above and start dreaming up how you want your logo to look.
What’s black and white and branded all over?
Our designers can create the perfect monochrome logo for you!
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The power of brand storytelling through design
Brand storytelling evokes an emotional reaction, while also incorporating facts about a business. We’ve moved way past the traditional marketing technique of stating, “Our product is the best, therefore you should buy it!” Now, people want to know why it’s the best, how it’s produced and who are the creators behind this product.
Why do they want to know? Because people love a good story.
Brand stories don’t have to be overly elaborate. Aim for simple, yet meaningful. Folks love a memorable narrative that captivates their attention. Whether you are a first time entrepreneur, in the preliminary stages of your business or preparing yourself for a rebrand, storytelling can enhance the way your audience engages with your product or business. Here’s how you can harness the power of brand storytelling through design.
Branding is all about storytelling —
Storytelling and design work closely together to tell you brand’s story. Brand identity design by wilndr.
Branding is both an idea and an image that people have of a product, service, or company. Storytelling affects your audience by tying the idea and image together—in a visceral way.
Champion a story to get folks talking about your business. Remember, oral histories and folklores withstood time because communities loved sharing the narratives. With a good story, your audience moves from being admirers to habitual consumers who speak highly of your business and truly believe in you. That said, storytelling can even alleviate marketing expenses by boosting word of mouth.
People remember great stories and also great design. Branding works best when a company’s name, logo and visuals trigger a combination of emotional and physical reactions that evoke feelings of how a business should make them feel. For instance, when you see the Starbucks siren logo, you should have a physical craving for their coffee and an emotional connection to their mission of bringing high-quality coffee to everyone.
Brand storytelling and design intimately work together to direct the way in which people interact with your brand.
How to tell a brand story —
Brand storytelling for your venture should be intuitive and fun—not overwhelming.
Start by identifying the key ingredients of your brand, and then elaborate on them. For example, Apple defined their core brand story as user-friendly, good-looking design and simplicity. They tell that story through their whole brand design, using a minimalist logo, product design, packaging, UX and UI.
Here are 4 simple steps to help you start thinking like an author of your business’s brand story:
1. Identify your story
How do you know what story to tell? Think about what made you want to start your business in the first place. Integrate that passion into your story.
Start creating a formal summary of what you value most and turn that into your mission statement. Your mission statement should also encompass the following:
Your product or service
Your target audience
Your location
Your industry
Your values
Why you’re different
Your mission statement doesn’t have to state all the listed points above, but these categories will serve as a stepping stone into formulating your story. If there is something special about where you are geographically located, emphasize it. If you target a very niche audience, name them. Only include details that would help spread the word about your business and evoke emotional connections.
The Village Butcher logos below are a great example of evoking a story of accessibility, community and quality. Established in 2018, the brand specializes in craft butchery, fresh seafood, deli and BBQ. By using the word “village” in their brand name and listing their offerings in their logo, their brand story brings out their artisan quality.
Great use of evoking the story of local proximity and community access. By indra kh.
Your brand is so much more than the five W’s (who, what, when, where and why). You might have a cause-based brand. Or need to highlight certain values. Emphasize and embed those in your story. And remember: not every brand’s story appeals to everyone. Stay true to your audience and your brand identity.
Take the current rebranding of Nike’s “Just Do It” campaign with Colin Kaepernick, for example.
Via Nike
Nike took a stance on a political issue and rooted it in their brand identity. They took the risk with an understanding that not everyone will share the same ideologies. This generated a new story for the brand and one that focuses on a target audience that is equally as passionate about the cause.
Or check out Mad Pepper’s design for Given hand wash. This brand uses hand wash, an essential sanitary tool, to support the mission of helping people around the world gain access to clean water, sanitation and hygiene.
Integrating social environmental causes into the brand story and design. By Mad Pepper.
The simple (and clean) packaging design integrates the product name, the natural ingredients and the tagline, “Giving back…naturally”. Together, these design elements tell a story about using nature to give back to the communities in need.
2. Research your competitors
Check out companies who are in your industry. How does your story differ from theirs? How does their brand storytelling work and what design elements do they use to tell their story?
Let’s take a moment to compare these two coffee brands: 205 Degrees and Office Coffee Supply.
205 Degrees is dialed into the cultural narrative of Nicaragua by highlighting cultural symbols of people and coffee in their packaging. The brand features very bold, bright and intricate packaging that makes the coffee stand out from the typical hues of green and brown coffee packaging.
Office Coffee Supply champions the story of being the coffee of choice for offices. Designer Ludibes pulls together the relationship between coffee and the workplace through the joining of the paperclip and coffee cup in the logo. The minimalist design elevates this brand of coffee to be the perfect reliable no-fuss office roast.
3. Figure out what you’ll need
Start building a project summary of assets you think would best help you tell your brand story—and don’t get stuck with a linear approach. List any assets that you might need: “I am looking to spread my business through a website. I need the following assets to do so: logo, photographs, and graphics.” Think about the current stage of your company and where you would want to go in the future. Be strategic about the channels you’ll use to tell your story.
Let’s take a look at designer Laurra’s website design for Handmade Soap Club’s story as it is shown in their logo and imagery. Their mission is to produce soap with chemical-free, all-natural, pure ingredients. Their logo includes a symbol of an herb, which refers to the natural ingredients they use. Additionally, their brand name “Handmade” is in a handwritten font to tie in the personal craftsmanship behind the product.
Visual storytelling for websites by Laurra
The website imagery stays true to the brand’s mission and creates an additional layer of trust. Photographs echo the same “natural” message, including snippets of ingredients and shots of the product wrapped in handmade packaging. Graphics follow the handmade aesthetic and delicate lines of the logo.
Brands that understand their message don’t leave room for consumers to question the integrity of their business. They control the narrative and how their audience engages with them. In this case, Handmade Soap Club presented its dedication to their mission with design that reinforces trust with their audience.
4. Tell your story through look and feel
After you establish what assets you need to start with, decide how you want your story to be told with keywords, photographs of inspiration, symbols, and colors that evoke the feeling of your brand. This will help streamline the communication between you and the designer when it comes to designing your brand. Be careful with references of symbols and colors that you choose to evoke within your design to tell your story. You don’t want to miss out on a potential consumer.
From there, you can work with a designer to consistently carry your brand storytelling through all of your designs. Audiences look for consistency. Strong, consistent visuals will have individuals believe that a brand has done their careful research in presenting itself with a certain image and standard that matches their story. This is your chance to tell your brand story through the look and feel of your brand design, so make the most of it.
You’re the author of your story, a designer can make it come to life —
You know what your story is. You’ve gathered all the data you need regarding your business. You’ve weighed the importance of your core values and analyzed what would make the most impact for your brand. Now it’s time to meet with a designer to bring your story to life.
Brand storytelling is nothing without the right design. Let your design do the work of making your brand memorable for generations to come.
Need an outstanding brand design for your business?
Our designers can create the perfect one for you.
Let’s go!
About the author
Nicole Solis-Sison is a creative director for Matter Media Group, an influencer management firm. She has also developed virtual and augmented reality applications for companies like Gap and Google. Find Nicole on Instagram
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