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🎯 'Blade Runner 2049' producer sues Tesla, Warner Bros over AI images

Alcon Entertainment filed a lawsuit on Monday against Tesla (TSLA.O) and Warner Bros Discovery (WBD.O), alleging the companies used imagery from the film Blade Runner 2049 to promote Tesla’s autonomous cybercab. The lawsuit, filed in a California federal court, accuses Tesla of violating U.S. copyright law and claims "false endorsement" by implying a connection between Alcon and Tesla, the electric vehicle company owned by Elon Musk.

The lawsuit stated, "Any prudent brand considering a partnership with Tesla must take into account Musk’s highly amplified, politicized, and unpredictable behavior, which at times crosses into hate speech." Tesla and Warner Bros did not immediately respond to requests for comment. Warner Bros served as Alcon's distributor for Blade Runner 2049, the critically acclaimed sequel to the 1982 cult classic Blade Runner, which starred Ryan Gosling and Harrison Ford and won two Academy Awards in 2018.

Alcon stated that it had declined a request from Warner Bros to use images from the film for Tesla's Oct. 10 cybercab unveiling, which was live-streamed. According to the lawsuit, Tesla then utilized AI-generated images resembling those from Blade Runner during the event. In a statement, Alcon said the defendants' actions are "likely to cause confusion among Alcon’s Blade Runner brand partners, including those collaborating on the upcoming Blade Runner 2099 series for Amazon Prime."

The lawsuit did not specify the exact damages sought but noted that Alcon had invested hundreds of millions of dollars in developing the Blade Runner 2049 brand. It also stated that the "financial impact of the misappropriation was substantial."

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