#Tender Advertising in The Nilgiris

[adagencychennai]

Newspaper Advertising The Nilgiris

Newspaper Advertising The Nilgiris

To book advertisements in leading The Nilgiris Newspapers. English Newspapers : – The Hindu, Deccan Chronicle, Times of India, New Indian Express, Economic Times, Business Line and other Local Newspapers in The Nilgiris. Tamil Newspapers : – Daily Thanthi, Dinakaran, Dinamani, Dinamalar, The Hindu Tamil, Maalai Murasu, Maalai Malar, Tamil Murasu. Best Newspaper Advertising Agency in The…

[jeramymobley]

Seth Goldman Is a Startup Branding Ninja, From Honest Tea to Beyond

Seth Goldman has managed to achieve a rare trifecta for an entrepreneur: Start a successful company and sell it to a bigger entity; continue running his brainchild with the greater resources of a larger parent; launch another successful startup. All while keeping his integrity (and sanity) and having fun.

He co-founded Honest Tea 20 years ago (with Barry Nalebuff of the Yale School of Management) as a unique brand of organic bottled teas that are “just a tad sweet.” Already a father of three, he took a gamble and quit his job to focus full-time on growing the company.

He sold the brand to Coca-Cola in 2008 and stayed on as “TeaEO” Emeritus to help guide the brand’s growth while enjoying Coca-Cola’s financial, distribution and marketing clout.

Now, while he’s starring in a new advertising campaign for Honest Tea, he’s also providing expertise and guidance as executive chairman and advisor to Beyond Meat.

In that latter role, he is seeking to revolutionize the non-meat “meat” business with vegetable proteins that it has engineered into “chicken” tenders, “beef” burgers and other products. Goldman also is a board member of Ripple, a fast-growing maker of milk analogs from pea protein.

Goldman has been heavily involved in the burgeoning better-for-you food-and-beverage business in the U.S. since he leveraged his simple proposition for Honest Tea into a powerhouse brand.

He helped secure significant space on grocery shelves, and, ultimately, interest from a beverage giant that has spent the last decade trying to diversify into healthier beverages—making Honest Tea a natural choice for the Coca-Cola Company to acquire.

In the 20th anniversary “Honest Adventure” campaign that’s now running across cable networks and on Hulu, Goldman makes his first appearance in advertising for the brand. He’s shown talking with farmers in a United Nilgiri Tea Estate garden in Korakundah, India, discussing the heritage of the brand, including its “fair trade” sustainability ethos.

Honest Tea also is introducing three new flavors featuring on-trend ingredients, including Golden Turmeric Pineapple Herbal Tea. And the brand has redesigned glass bottles, in a taller, slimmer silhouette that now are available nationwide containing 15 flavors.

“Honest Tea is now at a place where we’re finally harvesting all that effort,” Goldman told us last year. “In our struggling days, I used to daydream about moments like this.”

Meanwhile, Goldman has been bringing his expertise to bear as a guiding force for Ripple and for Beyond Meat, each of whose founders are trying to revolutionize and reinvent categories that long have been dominated by animal products. Each brand’s strategy has been to mainstream plant-based products for meat and dairy consumers and “flexitarians” as well as for vegetarians, so Goldman has been helping them with that positioning.

Beyond Meat, for instance, is marketing the Beyond Burger, which tastes, chews and even behaves more like meat than previous plant-based products, even “bleeding” with red plant juices during the cooking process.

“Our point of view is that we think of ourselves as part of the meat industry, but we do it with plant-based meat,” Goldman told us. “We think of ourselves as part of that spectrum. And we talk about transforming the [grocery storey] meat case into the protein case.”

Beyond Burger continues to expand its foodservice and supermarket footprint with new distribution deals at A&W restaurants in Canada and at Tesco stores in the UK. As a result of such moves and growing expansion internationally, Beyond Meat plans to triple its manufacturing footprint in Columbia, Mo.

“Both Ripple and Beyond Meat bring taste- and texture-competitive products to market,” Goldman said. “That’s where we have the opportunity with mainstream customers—in ways that veggie burgers and soy milks in their first iterations didn’t succeed.”

Hear more from Goldman below:

"If you think something should be done, you don't wait on someone else to do it" –@HonestSeth. Learn more home-brewed life lessons from Seth via @Reuters: https://t.co/qZuiulDI1j pic.twitter.com/AFBS2zF5e4

— Honest Tea (@HonestTea) July 5, 2018

The post Seth Goldman Is a Startup Branding Ninja, From Honest Tea to Beyond appeared first on brandchannel:.