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kajalingale · 3 months
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Celebrity Bridal Makeup Artist in Hyderabad 
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One of the best ways to ensure that is by hiring a Celebrity Bridal Makeup Artist in Hyderabad , a city known for its rich cultural heritage and grandeur, is home to some of the finest bridal makeup artists who have worked with celebrities and know how to bring out the best in every bride.
 Why Choose a Celebrity Bridal Makeup Artist?
Hiring a Celebrity Bridal Makeup Artist in Hyderabad offers several advantages that can make a significant difference on your big day:
1. Expertise and Experience: Celebrity makeup artists bring a wealth of experience and a high level of expertise to the table. They have worked with high-profile clients and understand the nuances of makeup that photographs well and lasts throughout the event.
2. Customized Looks: These artists are skilled in creating customized looks that enhance your natural beauty. They can design makeup styles that match your wedding attire, theme, and personal preferences, ensuring you look stunning and feel confident.
Click here for details : https://www.oppvenuz.com/vendors/makeup-artist/?city=hyderabad
3. High-Quality Products: Celebrity makeup artists use top-of-the-line, professional-grade products that are long-lasting and gentle on the skin. This ensures your makeup stays flawless throughout the day and night, despite the emotional and physical demands of a wedding.
4. Latest Trends and Techniques: Being at the forefront of the beauty industry, celebrity makeup artists are well-versed in the latest makeup trends and techniques. They can give you a modern, trendy look or a classic, timeless appearance, depending on your preference.
5. Stress-Free Experience: On your wedding day, the last thing you want is to worry about your makeup. A professional celebrity makeup artist will handle everything, allowing you to relax and enjoy your special day.
 Finding the Right Celebrity Bridal Makeup Artist in Hyderabad
Finding the perfect Celebrity Bridal Makeup Artist in Hyderabad requires careful consideration. Here are some steps to help you make the right choice:
1. Research: Start by researching artists in Hyderabad who have experience with celebrity clients. Look for portfolios, client reviews, and testimonials to get an idea of their style and quality of work.
2. Consultation: Schedule consultations with a few artists to discuss your vision and preferences. This is also an opportunity to see if you feel comfortable with them, as a good rapport is essential for a stress-free experience.
3. Trial Session: A trial makeup session is crucial. It allows you to see how the artist's work looks on you and make any necessary adjustments before the big day. Make sure to discuss and try out different looks to find the one that suits you best.
Click here : https://www.oppvenuz.com/vendors/makeup-artist/?city=hyderabad
4. Check Availability: Ensure the artist is available on your wedding day and can commit to the time required to complete your makeup. It’s also important to discuss any travel arrangements if the artist needs to come to your location.
5. Budget: While celebrity makeup artists can be more expensive, it's important to find one that fits within your budget. Discuss pricing upfront and make sure there are no hidden costs.
 The Best Celebrity Bridal Makeup Artists in Hyderabad
Hyderabad is home to several renowned makeup artists who have made a mark in the industry. Here are a few you might consider:
1. Sushma Khan: With years of experience and a knack for creating customized looks, Sushma Khan is a favorite among brides who want a unique and personalized makeup experience.
2. Mamta Jangir: Mamta's expertise lies in her ability to blend traditional and modern makeup styles seamlessly. Her work has been praised for its precision and flawless finish.
 How to Book a Celebrity Bridal Makeup Artist
Booking a Celebrity Bridal Makeup Artist in Hyderabad is straightforward if you use reliable platforms like https://www.oppvenuz.com/vendors/makeup-artist/?city=hyderabad.  This platform provides access to a wide range of makeup artists, along with their portfolios and client reviews, making it easier to find the perfect match for your big day.
1. Browse Profiles: Look through the profiles of various makeup artists listed on the platform. Check their work, read reviews, and shortlist a few that match your style and preferences.
2. Contact and Consult: Reach out to the shortlisted artists to discuss your requirements, availability, and pricing. Schedule consultations to meet them in person and discuss your vision.
 Conclusion
Your wedding day is one of the most important days of your life, and you deserve to look your best. By choosing a Celebrity Bridal Makeup Artist in Hyderabad , you can ensure that your makeup is flawless, stylish, and long-lasting. Take the time to research, consult, and book the right artist, and you’ll be well on your way to achieving the perfect bridal look. With platforms like OppVenuz, finding and booking a top-notch makeup artist has never been easier, allowing you to focus on enjoying your special day to the fullest.
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sushmaelectronis1 · 1 year
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Choosing a Reliable TV Repair Service Near Dwarka
Your TV is an essential part of your entertainment setup, and when it encounters issues, you want a reliable solution fast. That's where a trustworthy TV repair service near Dwarka comes into play.
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But how do you choose the right one? Let's explore some key factors to consider:-
1. Experience and Expertise Matter
When your TV is on the fritz, you want it fixed by professionals who know what they're doing. Look for a repair service with experienced technicians.
2. Location and Accessibility
Convenience matters when it comes to TV repairs. Opt for a service located near Dwarka to minimize downtime. A nearby repair service can offer quicker response times and make it easier to transport your TV for service.
3. Service Reputation
Reputation is a reliable indicator of a repair service's reliability. Check online reviews and testimonials to gauge customer satisfaction. A service with positive feedback is more likely to provide a satisfactory experience.
4. Certifications and Licensing
Ensure that the repair service you choose holds the necessary certifications and licenses. These credentials demonstrate professionalism and a commitment to industry standards, giving you peace of mind.
5. Warranty and Guarantees
Look for a repair service that stands behind its work with warranties and guarantees. These assurances ensure that if issues arise after the repair, you're covered, and the service will address them promptly.
Conclusion
Choosing a reliable TV repair service near Dwarka is crucial to ensure your TV is in capable hands. Consider experience, location, reputation, certifications, and warranties when making your decision. With the right choice, your TV will be back to delivering your favorite shows and movies in no time.
SUSHMA ELECTRONICS - LED/LCD TV REPAIR AND SERVICE IN DELHI.
Address: G/F D, TILAK VIHAR, D-71-A, Tilak Vihar, G Block, Tilak Nagar, New Delhi, Delhi, 110018
PHONE NUMBER: 9717434362
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One of the Top Real Estate Developer in Chandigarh & there is NO Sushma Customer Complaint - Best Developer To Invest On!!!
Will you be making any major investing decisions this year? Or, do you want to invest in real estate but are uncertain about your options? No matter what your issue is, we have the ideal solution for you!
Real estate is undoubtedly a booming industry, so being well informed about your alternatives is crucial. With this, you may make intelligent investments in real estate that will diversify your income and increase the value of your current portfolio of assets. Yes, there are a tonne of options available, but you should only work with a Top Real Estate Growing Brand like the Sushma Buildtech Limited.
By doing this, you can be sure that you have decided on a reputable company to allow your money to develop rapidly! But if you're still unsure about the benefits of real estate investing, stop your search right here. In this section, we'll outline a few major benefits that you should read.
Benefits of Choosing Real Estate Investment:
Leverage Multiple Income Sources: You can be sure to make money from many sources because this is one of the actual and value-appreciating sources of income. Leasing or selling property, whether it be residential or commercial, is always a possibility. Additionally, it is usually expected that property costs will increase with time. This investment is therefore perfect for generating consistent passive income.
Tax-related Benefits You are regarded as operating a business when you invest in commercial options or rent out a piece of real estate that you own. As a result, you are now qualified to get specific tax benefits through deductions. You can receive tax benefits for maintenance costs, mortgage interest paid, and homeowner's insurance, to name a few.
A Physical Asset that Guarantees Your Retirement This is a tangible asset where you actually own the property that you purchase, as opposed to other options like stocks or bonds. Furthermore, you will eventually receive a capital gain in addition to recovering your initial investment. Thus, it can be claimed that by making the most of your real estate investment through leasing or selling it out, you can, if you so choose, retire peacefully and with a plan.
In actuality, there is always a risk associated with investing in anything, be it in the stock market or real estate. But all you need to know is which one is worthwhile to take.
So, if you've already decided to invest in the greatest commercial property and are narrowing down your search from the Top 10 Real Estate Developer in Chandigarh, stop right here. Right now,Sushma Buildtech is providing the ideal place for your needs. This company is well-known in the real estate industry for its expertise, hard effort, and commitment to finishing projects on time.
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charvimotors · 2 years
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Happy Customer 🥳🤩 Thank you Sushma Mahadev for leaving such a good review ♥️✨
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marlabs-blog · 6 years
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PROJECT MANAGEMENT: Do you have what it takes?
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PROJECT MANAGEMENT: Do you have what it takes? - blog by Sushma Tiwaari
Companies are looking for a way to stay ahead of the pack in today’s competitive and aggressive global economy; thus, they are now turning to project management to consistently deliver business results.
So, you won a big deal. You celebrate. What’s next? Client-relationships and Client Bliss relies solely on Project deliverables and not on Sales. “The delivery of business out-comes is realized through the success of projects, and in essence that is the way that project management strategies drive organizational success,” says Adrian McKnight, PMP, program director at Suncorp-Metway Ltd.
ET Marlabs management trio – George Varghese, CEO, Sreekanth Keshava, Director & COO, and Praveen Louis, Chief Delivery Officer, ensure that the client’s voice is heard throughout the project phase, and that at the end of it, the client is smiling.
So what does it take ETians to deliver project after project with such commitment and exuberance each time?
Effective project management includes strategies, tactics, and tools for managing the design and construction of delivery processes. Excellence in Project Management is achieved through a structured process that includes multiple phases such as:
Planning
Every project starts with planning: Planning of resources, project timelines, modules to be completed in each phase /drop, etc. With a Project Plan in place, we achieve the level of granularity needed to manage the project on a day-to-day basis.
Ability to connect with the team
It is important to understand that not all resources are on the same or equivalent wavelength. The ability of a project manager lies in understanding the strengths of each team member and allocating tasks accordingly. Empathy and boosting the team’s morale also plays a significant role.
Knowing when to say “No”
“Customer is King” as someone once said, and at ET Marlabs we aptly believe so. While it is easy to nod your head to whatever is being dictated by the client, it is sometimes important to be able to say “NO” and suggest what you think is best for the project. Sometimes clients might not realize what they are asking for is not necessarily best for the project. In such a scenario, the Project Manager, has to transform into a Customer-Advocate to educate the customer about what is best for them.
Open and effective communication
Effective communication with customers is the key to a successful project. While you religiously update your customers about the progress of the project, it is also important to duly inform them of hiccups in the project or any problems that may occur in the future. It is also essential to have “hard talk” with your client if it is in the best interests of the client, and of course, the project. For instance, disagreements on what the project is expected to deliver should be sorted at the outset.
Daily stand-ups
The team meets everyday so as to bring everyone up-to-date on the information that is vital for coordination; each team members briefly describes any obstacles that stand in their way and update tasks that are completed. The daily meeting prevents a common failure mode of teams, where in the absence of an explicit occasion to share recent information, some critical knowledge may sometimes fall through the cracks.
Governance calls
A governance call is set-up with the customer and other key stakeholders, project manager, consultant (if need be) to discuss impending issues, provide direction on escalated issues, review project progress. This creates transparency and trust in the customer, thereby avoiding any future-possible escalations.
Timely project reviews with superiors
Project reviews are a useful and powerful way of adding a continuous improvement mechanism. Keeping the client updated on weekly progress helps understand the hurdles faced. If the project is struck in a particular phase or if there are delays due to the client (be it for data issues or inability to send required information by the client within the stipulated time), the project reports depict the delays in deliverables.
People skills
Ability to handle a difficult client tactfully and skillfully, and the ability to convince clients, is definitely an added advantage.
To conclude, a project can be successful only if there is a comfortable working relationship between all the team members involved. Also, there has to be a shared vision to deliver the project in the best possible way alongside effective communication with clients through the life of the project and beyond.
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pcinfra6 · 5 years
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sushma valencia floors in zirakpur 95O1O318OO
SUSHMA Valencia Zirakpur recreates the wonderful Spanish lifestyle. Low-rise villa floors have been built with graceful archways, classic elevations and fluted columns – everything that’s Spanish. All homes are designed to be naturally lit and every balcony overlooks wide green lawns. Truly, every element of SUSHMA Valencia transport residents to Spain.
Sushma Valencia
As we know Sushma Buildtech Limited holds several projects in the land of Zirakpur and Mohali. Sushma is the real estate company with its multiple residential and commercial spaces and if you’re one of them those who’re looking for the accuracy, dependability, and quality then Sushma is the name you need to step ahead. What about Sushma Valencia? We would like to tell that Sushma Valencia is the upcoming project by Sushma Buildtech in Zirakpur. Sushma Valencia Zirakpurwill offer you suitable 3 BHK & 3 BHK+Svt  Independent floors with outstanding amenities and features. If you’re planning to buy your own dream house then take a time and choose the best instead of blowing your cash on something ‘ok’. Sushma Valencia is the place where you can grab your dream house for your family. If Sushma is developing this project then there’s no chance that this accommodation will grasp any flaw in the amenities and features. Sushma Buildtech is bringing you the best opportunity, don’t miss your house.
 PC InfraTech:  95O1O-318OO, 95O12-4951O WHATSAPP: Send SUBSCRIBE to 95O1O-318OO for Property Update http://pcinfratech.com
 Amenities and features
·        Jogging tracks
·        Basketball Court
·        Open Amphitheater
·        Swimming Pool
·        Well-maintained gym
·        Mega Multi-Purpose Hall
·        Steam Room
·        Round-the-clock security plus CCTV cameras
·        Modular kitchen plus rooms with cupboards
·        Clubhouse
·        24×7 power backup (100%)
·        Parking facility
Location Advantage
Catch the view of these latest independent floors on Zirakpur to Panchkula New Ring Road. Here you can check the location advantage
·        Sector 17 Chandigarh is 30 minutes away
·        Paras Downtown Square Mall Zirakpur holds the distance of 3KM
·        Elante Mall is 9.6 KM
·        Railway Station is 12 KM away
·        Command Hospital holds the distance of 19 minutes
·        Hospital Sector 32 Chandigarh is 10 KM away
·        Best Price Walmart holds the distance of 4 minutes
 Sushma Valencia Zirakpur Wonderful Spanish Lifestyle Apartments Floors SUSHMA Valencia recreates the wonderful Spanish lifestyle. Low-rise villa floors have been built with graceful archways, classic elevations and fluted columns – everything that’s Spanish. All homes are designed to be naturally lit and every balcony overlooks wide green lawns. Truly, every element of SUSHMA Valencia transport residents to Spain.
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Sushma Valencia, A seamless amalgamation of luxury, comfort and style blend to provide a truly sophisticated lifestyle. These Residential Apartments in Zirakpur are beautifully planned keeping in mind the architecture which can soothe your senses whenever you step into your house after a tiring day from work. Sushma Valencia in VIP Road strives for customer satisfaction and believes in building world-class projects without compromising on quality standards, innovation and timely delivery. With well-ventilated apartments and uncluttered nature space, Sushma Valencia makes you feel that every day is an excursion. Sushma Valencia is one of the best investments in Residential properties in VIP Road, Zirakpur. The Apartments in Sushma Valencia are strategically constructed keeping in mind excellent connectivity of public transport. Sushma Valencia presents 3 BHK Apartments in Zirakpur. The price of Apartments at VIP Road in Sushma Valencia is well suited for the ones looking to invest in property at Zirakpur.
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personalfn-blog · 6 years
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Is Your Mutual Fund Portfolio Based On Your Risk Profile?
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Barry Ritholtz, an American author, newspaper columnist, and equity analyst, has aptly said, “When it comes to investing, there is no such thing as a one-size-fits-all portfolio.”
Unfortunately, not many Indian investors understand the importance of customization of financial advice.
Take the example of Shashank and Shekhar.  Both of them are old friends.
Shashank is a 41-year-old techie and has an 8-year-old son and a 5-year-old daughter. He earns about Rs 1.5 lakh a month. His wife, Sushma is a housewife.
Shekhar, 43, is a banker and works as an AVP - Retail Liabilities with a private sector bank. His wife, Sumitra, works with a Public Sector Bank (PSB) as a business development manager. Together, they earn a little over Rs 2 lakh a month. Shekhar has a 10-year-old daughter.
Shekhar, being a banker, takes a keen interest in investing. He has earned a good deal of money by making smart investment moves.
Shashank mimics his friend Shekhar in investments. But he ends up selling his equity shares and mutual funds soon after these investments deliver negative returns in a volatile patch. This has been quite frustrating for him, as eventually the similar portfolio held by Shekhar recovers and makes profits.
Over the last 15 years, Shekhar and Sumitra have managed to create a portfolio of Rs 25 lakh and in next four years, they intend to pay off their housing loan completely.
Shashank and Sushma have managed to grow their investment portfolio only upto Rs 15 lakh and will require 10 more years to repay their home loan.
What’s creating such a difference?
Both the couples have some similar financial goals such as children education and retirement, but there’s a lot of difference in their existing circumstances and that’s making a lot of difference. Shekhar and Sumitra understood this; but unfortunately, Shashank and Sushma didn’t.
Comparative analysis…
Income level:
Shashank is the sole earner in his family of four.
Shekhar and his wife is a couple with double-income.
Dependency: Shashank and Sushma have two children, while Shekhar and Sumitra have just a daughter. This makes the former investor more risk-averse.
Awareness: Shekhar and Sumitra work in the banking and financial sector. They are more informed about the investment scenarios and macroeconomic trends. On the other hand, Shashank and Sushma aren’t abreast with macroeconomic developments and the factors affecting the performance of their investments.
Risk appetite: Shekhar and Sumitra have a higher risk appetite and their investments are in line with their risk appetite. On the contrary, Shashank and Sushma have lower risk appetite, but they often end up investing like aggressive investors. And when met with losses, they can’t sustain it and exit.
Moreover, Shashank doesn’t get much time to look after his investments nor does he take any professional advice.  This is why he, most of the times, relies on Shekhar to make investments.  Shekhar has recommended taking the help of a professional, but, Shashank ignored it. This has cost him a pretty penny.
[Read: Is Mutual Fund Categorization Affecting Your Portfolio? Review It Now!]
After making some big losses recently, he realized he needs professional guidance.
Do you mimic your friends too and wonder why something works for him/her and not for you?
[Read: Why Mimicking Your Friend’s Investments Can Be Risky]
It’s perhaps because he/she has customized the portfolio suited to his/her financial goals, current financial conditions, and the risk appetite.
Are you a busy professional who wants to seek customized advice that will help you meet your financial goals keeping in mind your risk appetite?
PersonalFN’s FundSelect Plus is the answer!
You may follow PersonalFN’s 7 High-Performing, Time-Tested Readymade Portfolios offered under FundSelect Plus. These portfolios are backed by decade-long market-beating track record.
Our recommended portfolios have outperformed the markets by as much as over 80%!
The best part is, these portfolios are crafted as per your risk profile and investment time horizon.
Plus, you also get access to  a special “Strategic Long Term” Portfolio and Tax Saving Funds Portfolio (to help you save tax under Section 80C of the Income-tax Act, 1961).
Exciting, isn’t it?
Want to know more? Click here.
Wouldn’t you want to be one of those lucky investors who could boast of their investment gains in the years to come?
Subscribe to Fund Select Plus today! If you subscribe right now, you will get additional 3 months access absolutely free! And if you aren’t happy there’s a 30-day full money back guarantee.
Had Shashank and Sushma subscribed to FundSelect Plus, they wouldn’t have made bad investment decisions.
Happy Investing!
Author: PersonalFN Content & Research Team
This post on " Is Your Mutual Fund Portfolio Based On Your Risk Profile? " appeared first on "PersonalFN"
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businessweekme · 7 years
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Fired Indian Technology Workers Turn to Chatbots for Counseling
For months Lovkesh Joshi was quietly terrified of losing��his job as a manager at a top Indian tech services company. Clients were cutting their budgets, prompting his bosses to fire dozens of colleagues. His manager told him not to worry, but it was hard not to when experts were predicting that millions of the country’s IT workers would be eliminated in the coming years. “My head was full of ‘yaar, kya honewalla hai?,’” says Joshi, using a Hindi expression that means “what’s going to happen?”
Joshi didn’t want to burden his wife or friends so he turned to a chatbot therapist called Wysa. Powered by artificial intelligence, the app promises to be “loyal, supportive and very private,” and encourages users to divulge their feelings about a recent major event or big change in their lives. “I could open up and talk,” says the 41-year-old father of two school-age children, who says his conversations with the bot flowed naturally. “I felt heard and understood.” Joshi moved to a large rival outsourcer two months ago.
The upheaval in India’s $154 billion tech outsourcing industry has prompted thousands of Indians to seek solace in online therapy services. People accustomed to holding down prestigious jobs and pulling in handsome salaries are losing out to automation, a shift away from long-term legacy contracts and curbs on U.S. work visas. McKinsey & Co says almost half of  the four million people working in India’s IT services industry will become “irrelevant” in the next three to four years.
Indians, like people the world over, tend to hide their mental anguish for fear of being stigmatized. That’s why many are embracing the convenience, anonymity and affordability of online counseling startups, most of which use human therapists.  “Online mental health platforms are powerful, and real-time counseling can segue into a solution,” says Mridul Arora, a managing director at SAIF Partners, a venture capital firm that backed a startup called YourDOST. “Any new service needs early adopters and who better than young, tech-savvy IT professionals?”
YourDOST’s founders suffered their own career-related stress on their way up. Despite attending a top engineering college and acing his computer science  courses, Puneet Manuja couldn’t find a job right away and was rejected by half-a-dozen companies including Yahoo! and Adobe during campus placements. Manuja’s classmates poked fun at him and he couldn’t share the agony with his parents or friends. Meanwhile, Richa Singh, who later became his wife and partner, was struggling with the suicide of a friend afraid she wouldn’t be hired during campus placement.
When the pair met years later at a global technology firm, they shared their experiences and talked about doing something to help those with depression and stress. YourDOST (dost means friend in Hindi) began as a blog, but the pair decided they needed to do something for people afraid to seek face-to-face counseling. The duo quit their jobs and set up a digital platform that offers counseling from a network of psychologists and psychiatrists. Where face-to-face therapy can cost thousands of rupees, YourDOST audio chats cost 400 rupees ($6.20) and video chats 600 rupees. Help is available 24/7, and the startup currently offers over 2,000 counseling sessions daily.
This summer, at the height of the outsourcing job losses, YourDOST also set up a toll-free helpline to comfort and advise anonymous callers. Senior psychologist Sushma Hebbar says job loss in the male-dominated industry “is not just an economic defeat but a status loss too.” Men break down during the counseling, and weepy students berate themselves for choosing engineering as a career path. They incessantly ask: how can I pull myself together and save my job? One young woman who lost her job now fakes her office routine so her parents don’t find out. A male engineer dismissed weeks before his wedding couldn’t bear to tell his future father-in-law.
Another husband-and-wife team, Ramakant Vempati and Jo Aggarwal, unveiled Wysa this January. The chatbot uses natural language processing to understand and classify conversations, then responds with compassionate solutions framed by therapists. The founders consciously stayed away from replicating quick-fix solutions offered in self-help books or the therapist’s couch approach. “The chatbot provides an empathic ear, listens without judgment and guides them to the positive,” Aggarwal says. “The conversations feel natural and real.” All counseling sessions are anonymous and free; the company makes money by licensing its AI technology to enterprise customers, global insurers and healthcare providers.
Last month, Wysa’s founders conducted a quarterly review of chatbot content and discovered that chats related to job losses and work had become the second most popular topic.
Dinesh Kumaramangalam had spent more than three years remotely managing client systems at a small IT services company when he was dismissed this summer. The client’s projects had been automated and his 300-strong team was whittled down to 70. The 38-year-old was aghast and worried for his wife and six-year-old daughter. His parents who live with him constantly doled out advice. When a relative suggested he seek help through an online counseling service called the Juno Clinic, he demurred.
But after several months fruitlessly looking  looking for work, Kumaramangalam decided he had nothing to lose by reaching out to Juno Clinic. Set up by three entrepreneurs who had all spent a major portion of their careers in the outsourcing industry, the startup began offering online counseling sessions to users last year. Its online chats are free while users are charged for audio and video chats. Juno, which is based in Mumbai, created special packages for fired employees. Its 28 therapists are trained in handling such callers. “Intervention is very important, or work-related anxiety and depression could quickly spiral into something worse,”  says co-founder Davesh Manocha.
Kumaramangalam was angry when he started counseling. “I worked really hard,” he says. “I should’ve been one of the 70 who got to stay.” Talking to the counselor helped him get over his frustration and frame better responses at job interviews. After seven 800-rupee-an-hour counseling sessions via phone calls and and Skype video, the engineer finally landed a job six weeks ago. “It is a smaller IT services company, almost a startup, and I had to take a salary cut.” Hey, it’s a job.
The post Fired Indian Technology Workers Turn to Chatbots for Counseling appeared first on Bloomberg Businessweek Middle East.
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Sushma Buildtech Reviews
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Check out the Sushma Buildtech Reviews if you want to buy a comfortable & luxury apartment near Chandigarh. Our main preference is customer satisfaction.  
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How to generate word of mouth that will skyrocket your brand image?
Hey! Marketing has become increasingly difficult and unpredictable hasn’t it? There is a lot of cluttering, less attention from the customers, very hard to distinguish and make a brand stand out as compared to others. Marketers do have a challenge on their hands: that is to EVOLVE. So what can be an effective way to market and promote these days?
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CLICK HERE to learn the secret of building a customer focused business
In the era of internet and smart phone apps, the consumption pattern is increasingly becoming, what most Indian marketers would call, Rural. That actually means that customers are becoming Heterogeneous: customers love personalization and customized solution that exactly fits their needs and the purchase doesn’t happen unless customers see an essential value in it. The other component of this type of consumption is customers are connected and reliant on word of mouth: the good and the bad of a brand goes around more quickly than we anticipate;
Let me refresh your memory (or should I?), do you remember the Samsung Galaxy Note 7 incident. Oh, yes it indeed is one of a kind when talking about today’s times. The incident on flammable battery issues eventually led to the phone being ban from the airports, to ensure safety. Now, even a phone could be a threat. I’m talking about the impact on the brand, sales and most importantly customer loyalty.
It is said that a loyal customer would bring revenues, on average, worth 10 times his initial purchase. Now, who wouldn’t want that!? While talking about efficient use of the internet, most of us read reviews before we purchase anything.
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Going by the numbers, higher the negative feedback lower would be your customer attraction and mostly retention capability.  And nobody wants that being a B2C business. And guess what for every customer that you neglect or ill-treat, they’re triggered to talk about it to at least 10 people, says Harvard Business Review. Astounding!
Good things take time to build, whether it’s a reputation or anything tangible. They are your foundation. You can’t expect them to be built overnight, right?
But, my friends it also takes many good deeds to build a good reputation and sometimes only one bad to lose it all says, Benjamin Franklin. This often can be applied to your company’s image.  You’ve got to garner more and more positive reviews on your company’s performance.  Your marketing drive must massively focus on captivating the good reviews that encouraged them to make favorable decisions.
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You can’t be this perfect organization where there are zero complaints.
It’s impossible and often a hoax.
As we all know ‘good customer service’ being an experience is subjective. Open to interpretation by the ones who use it.
Positive reviews can often negate or nullify the effect of the negatives.
Well, let us help you in giving some tit bits as to how you could, stay on top of your game.  Feel free to share them with your friends and colleagues.
Focus on getting your Promoters’ testimonials:
What are you more likely to trust when looking at reviews. A customer’s opinion or an employee yapping about how good their service is. A recent Neilsen Trust Study shows that referrals are the most trusted form of advertising. 84% of the population bank on referrals to make a purchase. Your promoters are presenting your sales pitch. Sit back and enjoy! Consider this one campaign by Dove where they called in a commercial pilot on her experience with the soap.
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Campaigns like this where promoters are brought into the forefront encouraged to give feedback, builds credibility.
Make it easy for your customers’ to review you:
Request your customer to review you every time they avail your service. Well, this should be a tradition the benefits are two-fold. It helps fellow consumers make informed decisions and as companies, it helps us understand where resources got to be channelized more.
Create referral programs:
You name it, they have it. Google, Uber, Dropbox, Paypal, Tesla and much more. All of them have referral programs. Talking about Uber, they’ve two separate one for drivers and customers. Refer your friends and both of you sit back as they roll in your free credits and rides, all done within the mobile app. A click away. Be subtle though, don’t pester.
Voice of the customers:
Delve deeper into what your happy customers are saying. Take their suggestions and reviews seriously. Inculcate them in your brand and see the difference. Customers who are more involved in making an impact will also help you in adding more value to your brand.  The world’s largest mail and logistics service company DHL has done something spectacular using their customers’ suggestions. They had encountered a challenge in improvising their supply chain and logistics. They hosted a hands-on workshop in Germany and Singapore and around 6000 loyal DHL customers showed up to co create solutions that would work for everyone. One of the many innovations that took birth was the Parcelopter which was a suggestion instead of using vehicles that generally took up to half an hour. The Parcelopter took only 8 minutes. Their customer satisfaction scores soared up to 80%. Great, isn’t it?
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Use social media as a channel to address your queries:
This is one thing you got to imbibe from the Indian government. Heard of how The External Affairs Minister of India, Mrs. Sushma Swaraj and The Railway Minister again from India Suresh Prabhu use Twitter in handling queries of their department. Their twitter handle tackled issues right from a noisy passenger, cleanliness of a compartment to individual stranded in another country because of a lost passport. If they can why can’t you? Don’t just indulge in posting the goodie stuff about your organization. Well, the airline company famous for its discounts JetBlue is one company that hit the bulls’ eyes on this one. They use their Twitter account in handling grievances in a jiffy!
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Do you see what I’m getting to? Be attentive and responsive, folks.
Be responsive:
Like Jet Blue does it, get back and ensure your response to their query is visible across. Serve the needs of your detractors as fast as you can, while you market your promoters.
For instance, Zomato a popular food restaurant rating app has this installed:
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Do not ignore any feedbacks given online. A research by Zendesk says, 63% of your potential customers read negative reviews when going through the reviews on social media.
Budget your expense:
Last but equally important budget your expense. Avoid mindlessly spending on customer satisfaction. NPS is a system that helps you easily classify your customers into promoters and detractors and plan your marketing and service mix. To get an understanding of where do you stand and the gap in where you would like to go NPS benchmarking is a good starting point.
That’s it from me!
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Sushma Group Organises a mega drive on the occasion of International Peace Day
Zirakpur based real estate developer Sushma group kicks off the International Peace Day campaign at all their projects in Zirakpur starting from September 21, 2022 – September 25, 2022. The objective of the campaign is to generate mass awareness about the importance of peace and how we can achieve peace. 
Sushma Group has always emphasised peace of mind as a highest goal, and has maintained the positive aura by obtaining and adding elements that create a peaceful environment. This further strengthens the ideals of peace among the people who are associated with them. The main objective behind the four day campaign is to promote peace and take measures to create a positive working and living environment. 
Kiosks are being displayed at every project of Sushma where customers leave their thumb impressions on the creative, highlighting the fact that “More we connect with nature, the more we connect with peace”. On the first day of the campaign the enthusiasm of every member and customer associated with the Sushma Group was a treat to witness.
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Related Tags: Sushma Customer Complaints, Sushma Buyers Complaints, Sushma Customer Feedback, Sushma Reviews
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 Business Communication
 Case Studies
CASE STUDY (20 Marks)
A SnapComms quiz containing two or more questions was sent out as a follow up to IQ Direct to test for understanding of each bulletin’s content. (The control group was asked the same questions by email, but there were too few responses from those employees to yield any significant data). Not only did employees score full marks in 7495% of cases, but the Internal Communications team was also pleasantly surprised to find that staff enjoyed taking the quizzes. They had assumed that employees wouldn’t like completing them as it would remind them of being in school. What actually transpired was that staff felt better equipped to do their jobs. “SnapComms is brief, exactly to the point and simple to understand...the quiz is also helpful as it shows how much we understood after answering the questions.” Pilot group employee. Throughout the pilot, the Internal Communications team consistently assessed the extent to which employee  behavior had been influenced by the content of the messages delivered tothem. The pilot team looked at four different procedures relating to those messages and conducted pre and post pilot surveys. While there were significant increases in the level of readership, understanding of messages, satisfaction with amount of content and ease of use of the knowledge management system, they discovered that there was a much smaller improvement in how employees rated the messages in terms of helping them to do their job and that more work needed to be done to align the content of the message to the nature of customers’ calls.
  Answer the following question.
Q1. How employee’s behavior was influenced by the contents of messages delivered to them. Explain.
Q2. How the staff felt better equipped to do their jobs. Discuss,
 CASE STUDY (20 Marks)
Many Google Apps enterprise users out there are scratching their heads about using Google+. “How can I use this in my organization?” “Is it securing enough for internal communication?” Or simply, “What is Google+?” Since this is a hot topic among our clients, it is worth reviewing Google+ Best Practices as well as Domain Security Considerations to see if it is a good fit for your organization and culture. Let’s start out with some of the Google+ basics. We think of Google+, not as another version of Facebook where people are posting status updates like what they ate for breakfast, but as a virtual meeting place, where colleagues can share ideas, info, and collaborate in real time or on their own time, ultimately bringing people together to share knowledge. And we all know that two (or more) heads are better than one! On Plus, companies and users can create their profiles to introduce themselves to colleagues they may not have met yet, follow others who provide interesting content in their industry or just interesting content in general. Associates can “hang out” on a video conference, while sharing screens or Google Docs, and even chat back and forth. The cool thing here is that Plus is integrated into the Google Apps world that users are already familiar with, and it continues to become more and more integrated with the GA user experience, it’s not just another tool. And did I mention it is fun? Now, before we get to the fun stuff, let’s review a few things from the domain security perspective. First of all, it is important to note that Google+ is platform with public facing capabilities. We usually hear from our customers that they have a lot of concern around the fact that Google+ is not a company only platform. This can be a showstopper for many organizations. However, it may be helpful to think
about this concern much like those of any other social media or messaging platform. The same risks for publishing internal content to the public exist whether the user accidentally sends an internal email to the wrong person, tweets about something internal, or posts about it in Facebook, as exist in Google+ today. So using Plus, in fact, is no different from using the other tools, there are risks, but the company can do many things to prepare their users and preventing these risks from happening.
 Answer the following question.
Q1. What is Google+? Discuss its importance in internal communications.
Q2. Give your comments on “Google+ is not a company only platform”
 CASE STUDY (20 Marks)
Sushma works in Infosoft solution pvt ;td. She works there as a project leader. Occasionally her job demands coming early for her duties or stay late till evening hours. Once she was handling two projects simultaneously and on one such day she had convened a meeting with her team members regarding project delivery. She had called her team members at 0800 hours. Sushma is a disciplinarian and generally she follows duty timings strictly. Discipline starts with me, was her firm principle. She had made a habit of coming five minutes early at least. However on that day she could not make at the scheduled meeting time of 0800 hours and she was worried that her reputation could be at stake. Time was 0805 hours and she reached main gate of her company. Hurriedly she swiped her card and rushed towards board room. That time few housemen were doing cleaning. One of the housemen had spread soap solution on the floor. Unaware of what is on the floor, she continued to rush to the board room. The floor was made of marbles and soap solution was sprinkled over it. Sushma could not control her balance on the slippery floor and fell down. Slippery floor dragged her a couple of feet further. The impact was so strong that she wailed loudly. Her team members rushed to help her. Somehow she could get up and she was taken to the hospital. It was discovered that her hip bone was broken. As a result, she was immobile for about two months because of the injury. Later in investigation, it was revealed that the housemen who was cleaning the floor has not put the sign board “CAUTION: FLOOR is WET.
 Answer the following question.
Q1. What was the major cause of the accident?
Q2. What would happen to sushma’s reputation after the incident?
 CASE STUDY (20 Marks)
 CASE STUDY
  Answer the following question.
Q1. Design a creative letter head for your institute. Create a logo on your own.
Q2. A college library intends to buy display boards and racks. Draft a letter by the college principal, asking for quotations form ruby displays ltd.
Q3. Make a synopsis to be submitted to your college on the topic “perception of youth towards politics”
Q4. Prepare a set of arguments on reservation for OBCs: a boon or bane for the country.
 Assignment Solutions, Case study Answer sheets
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Sushma Customer Feedback & Sushma Customer Reviews | The Business Standard
The Sushma Group has been a leading name in the real estate sector of Chandigarh right after its inception. Prateek Mittal, Executive Director, Sushma Group, said, “Our customers are the centre of our attention, and we value Customer Feedback and Customer Reviews as it helps us get to know our strength. We pay attention to the tiniest aspects in our grandest goals, and we make the biggest pledges in the tiniest details.”
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Sushma gets ranked best developer in Punjab based on customer reviews
Delhi-based research firm International Brand & Research Forum (IBRF) gave AAA ratings based on customer satisfaction to Sushma Buildtech from Punjab and declared it the ‘Best Developer in Punjab based on customer reviews.
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The survey was conducted across the region with a special focus on past customers; IBRF Global researched the quality & feedback index on various parameters to come up with the result.
Prateek Mittal, Executive Director, Sushma Group, said, “Our customers are the centre of our attention, and we value Customer Feedback and Customer Reviews as it helps us get to know our strength. We pay attention to the tiniest aspects in our grandest goals, and we make the biggest pledges in the tiniest details.”
The Sushma Group has been a leading name in the real estate sector of Chandigarh right after its inception. The organization is known for providing world-class residential and commercial options with state-of-the-art amenities. A name to reckon with and is one of the top 10 developers in the Tricity region, the Group has a track record of delivering 14 projects in 13 years.
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Sushma gets ranked best developer in Punjab based on customer reviews
The survey was conducted across the region with a special focus on past customers; IBRF Global researched the quality & feedback index on various parameters to come up with the result.
Prateek Mittal, Executive Director, Sushma Group, said, “Our customers are the centre of our attention, and we value Customer Feedback and Customer Reviews as it helps us get to know our(Sushma) strength. We pay attention to the tiniest aspects in our grandest goals, and we make the biggest pledges in the tiniest details.”
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