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Hey - Pat from StarterStory.com here with another interview.Today's interview is with Nick Bare of Bare Performance Nutrition, a brand that makes sports nutrition supplementsSome stats:Product: sports nutrition supplementsRevenue/mo: $500,000Started: January 2012Location: Austin, TXFounders: 1Employees: 5Hello! Who are you and what business did you start?My name is Nick Bare and I own Bare Performance Nutrition. We are a sports nutrition and health supplement company based out of central Texas, just about 20 minutes north of Austin.Other than being an entrepreneur, I also create social media content for hundreds of thousands of people, spent 4 years in the US Army as an active duty Infantry Officer and am a soon to be published author of my book titled, 25 Hours A Day. I started my company in 2012 making around $15,000 in the first year of business and today we are on track to do $6 Million in revenue for the year.I built the brand while working as an active duty Soldier, sleeping very little and working very much. Bare Performance Nutrition has always specialized in sports performance (pre-workout, pump enhancers, whey protein, BCAAs) but is now adding to the line of health supplements (greens superfoods, red superfoods, multi-vitamin, joint support) due to the increased demand and popularity from the current customers. The flight is our flagship product (pre-workout) which launched the brand in 2012 and has been one of our fastest moving products to date.https://www.youtube.com/watch?v=DvDLNE0ysjMWhat's your backstory and how did you come up with the idea?In 2012 I was a junior in college studying Nutrition at Indiana University of Pennsylvania. I was also in the ROTC program there so I knew that upon graduating college I would be commissioning into the US Army as an officer.My friends and I were your typical broke college students and we loved weight training. Because we couldn’t continue to buy our own pre-workout supplements due to personal funds, or lack thereof, we decided to all go in together and purchase bulk ingredients to make our own pre-workout supplements.We purchased caffeine, beta-alanine, citrulline malate, tyrosine, etc. We would mix them up in my dorm room, throw them back and hit the gym every day. We didn’t know how to flavor them properly and didn’t have the correct scales to measure anything less than a gram so who knows how much caffeine we were consuming! My friends loved it and I would even have kids from other dorms stopping by to try my “homemade” pre-workout. As this became a huge interest to me I decided to pursue it further but knew that if I wanted to create a business I would have to work with an FDA regulated manufacturing facility.After returning from a 30-day training exercise at Fort Lewis, WA I decided to go all-in and work to launch Bare Performance Nutrition. Sports performance and especially dietary supplements had always been a massive passion and interest to me. At the time, the military associated bank, USAA, was offering a loan of up to $25,000 for ROTC cadets about to graduate. Many of these college students and friends of mine took out this loan to buy new cars, take vacations, get engaged and married, but I decided that this would be my funding to launch my company.I worked with a US-based manufacturer to formulate, produce and test my first two products, which were Flight (pre-workout) and Intra-Flight (BCAAs). Other than my burning desire and passion for sports performance, I had absolutely zero experience building, operating or scaling a brand. To this day I will always remember telling my dad about the plan to launch Bare Performance Nutrition and how successful it was going to be in the first year of business. I vividly remember him saying, “if it were that easy then everyone would do it” - and he was right.imageTake us through the process of designing, prototyping, and manufacturing your first product.I found my first contact manufacturer online through some deep google researching. Over the years we have worked with a few different manufacturers until we found the perfect ones. Today, we work with two contract manufacturers (one is in Texas and the other is in California).In the beginning, when we were just getting started and moving very little volume, there was never a relationship established between myself and the manufacturers. We were a small fish in a large pond. Today we talk with our manufacturers on a daily basis, and usually multiple times a day.I personally formulated our first two products that entered the market. I worked with the contract manufacturer lab team and R&D department to bring it to life, but the majority of the input came from my research. Even though I was studying Nutrition in college, we never covered sports performance and especially dietary supplement research, so I would spend hours in the evening researching ingredients and their effectiveness. I initially put together a formula, sent it over to the manufacturer to price and received the quote - over $30 per bottle! At the price point, I would have to sell this pre-workout for it would be shunned in the market! Over the next couple of weeks, I went back and forth with the manufacturer to create the best product possible at the most reasonable price too. We removed some ingredients and added others, changing the dosage of some and ended up getting our price point to exactly where it needed to be. It ended up taking about 12 weeks to approve a formula, finalize the flavoring profile and put everything into production (which was another 12 weeks).After locking in the product with the manufacturer it was time to set up my logistics/ warehousing space - AKA my bedroom. At the time I was living in a small college apartment, on Philadelphia Street at Indiana University of Pennsylvania, with 5 other guys. My room itself was about 100 square feet at the most. I set up a packing station, filled the room with boxes and packing supplies, and prepared for the big launch. Because I didn’t have enough room for all the inventory in my apartment I had to store some of it at my parent's house, which was 3 hours away! Prepared? Probably not, but I was like a kid on Christmas morning ready to go!That first launch, while was extremely exciting, didn’t play out as I quite imagined. The loan that I took out just about only covered the cost of the inventory, so I had no money left over for label design, graphic work, marketing agencies or business advisors. I became the swiss army pocket knife for Bare Performance Nutrition.I had a friend design our labels in exchange for some free pre-workout (once it launched), another buddy designed our website and I dieted down for a photo shoot to create some marketing material for the product launch. Even the photographer was a friend who helped for free.The Evolution Of Our Labels:imageOur first products and labelsimageOur second round of labelsimageThe third round of labelsimageOur current labels (after our rebrand)imageSome of our first marketing material pieces and the result of the photoshoot I dieted down for in 2012.Describe the process of launching the business.I thought my launch strategy was going to kill it. I linked up with some fairly successful fitness YouTubers and negotiated some free products for a shout out/review on their social media platforms.In 2012, the fitness industry wasn’t nearly as saturated as it is now and large fitness YouTube channels weren’t one in a dozen. I sent the YouTubers their product a few weeks before launch, gave them enough time to test it out and then waited for their reviews. About half of the YouTubers talked about the product and the other half I never heard from, but it wasn’t necessarily the hype I was expecting.Launch day was here. I had the website built, marketing material and information displayed, and ready to make it live! I pressed “GO” and ...nothing….A few sales trickled in from friends and family over the next couple of days but not the buzz I was expecting. I thought that at least a few thousand people that heard about it from the YouTube mentions would stop by the site, all of my friends and family would have supported my new project and at the very least I would sell out of half the inventory - I was wrong. I quickly learned that this was going to be harder than I ever imagined and launching a successful business wasn’t this fairy tale dream.Year 1 = $15,000 in revenue.I continued to work on building the brand over the next 12 months or so in my free time but I was also preparing to enter the US Army. In May of 2013, I was commissioned as an Infantry Officer and was shipped to Fort Benning, GA to complete the Infantry Officer Basic Course, Ranger School, and Airborne School. After spending a year in Georgia I was sent to Fort Hood, TX for my first duty assignment.When I arrived in Texas in early 2014 I decided to start my own social media platforms. Initially, I started by sharing workout and nutrition advice on YouTube but over time I started adding some military topics and behind the scenes of building Bare Performance Nutrition. The intent, in the beginning, was not to drive sales to BPN but I knew I had to create an online community around my personal brand and eventually the company. I quickly realized the power of providing value to the online fitness space, creating that online community I was looking for and eventually the time to sell would come. This wasn’t necessarily a strategic plan but after a few years of very little sales, I was willing to try something new. Getting comfortable talking to a camera, editing the footage and turning it into a story was definitely not one of my strengths (in the beginning) as you can see by one of my first videos here:https://www.youtube.com/watch?v=MjOaiSqJBScYear 3 was doing about $20,000 in revenue.After being in business for 4 years and in the Army for 2, my unit was sent to South Korea for a 9-month rotation. At this point, my YouTube channel was sitting at around 30,000 subscribers and we were generating between $2,000 and $3,000 a month in revenue. I decided when I arrived in South Korea that I was going to spend every waking moment, that wasn’t spent doing my Army job, building my business. My duties and responsibilities as an Infantry Platoon Leader always came first, but when I was in my barracks off work - I was building my brand. I listened to podcasts, read books, taught myself videography and photography, social media marketing and even how to code our website.After 9 months in South Korea, I was able to grow my YouTube channel to over 100,000 subscribers, generate over $10,000 a month in revenue and build out a new website for Bare Performance Nutrition. We finally hit the six-figure mark as a business and the following year hit seven-figures.As my social media platforms grew, so did Bare Performance Nutrition’s revenue. With more exposure to my story, the brand and my work ethic, we had people from all across the world showing up to our site, purchasing products and supporting our vision. This is when I finally realized that there had to be a strategic plan that grew the social media platforms and ultimately our business.In the first year of producing YouTube content, I was able to grow my channel to 20,000 subscribers. I had no clue what I was doing but just kept throwing darts at a dartboard hoping one would stick - and one did. In the fall of 2016, I uploaded a YouTube video while stationed in South Korea called, “The Day In The Life Of An Infantry Platoon Leader” and it took off. It grew my channel about 50,000 subscribers in a month and the video reached over 1,000,000 people. I then realized that there was a recipe for creating good YouTube content.For starters, there has to be some type of value that is offered in your videos and content. In my case, it’s educating people in fitness and nutrition to improve their health and help them reach their fitness goals. I also share my life and how hard we’ve worked to build our company over the past 7 years. There are education, motivation, and personality behind the video series. We add comedy, humor, and context to what we are talking about through story-telling and real-life experiences. As the creator, you have to find out what problem it is you are trying to solve in your online community and add your own personal touch behind it.YouTube Video (Day In The Life Of An Infantry Platoon Leader)https://www.youtube.com/watch?v=CogKnDZziBIYouTube Video (Field Training In Korea)https://www.youtube.com/watch?v=nEer_dMLeMkimageLeft: Me with my platoon Non-Commissioned Officers in South Korea. Right: My brother, Preston, packing orders in our first warehouse in Round Rock, TXSince launch, what has worked to attract and retain customers?As a brand, we have always focused on the consumer, the community and driving engagement through education, motivation, and storytelling.We leveraged our social media following to create interactive, relatable and valuable content over the years. After starting a YouTube channel in 2014 I realized the power it had to create a community. Bare Performance Nutrition is not a product - it is a brand. A brand has a voice, a vision, values, and a story.I came to realize while building Bare Performance Nutrition, that one of our competitive advantages was transparency. We took the consumer and audience behind the scenes of everything. We documented the process of moving into new warehouses, products being created at our manufacturing facilities, packing and shipping orders all over the world and handling customer service 24/7.Here are some examples of how we’ve done that:How We Make Our Supplementshttps://www.youtube.com/watch?v=LwWodbDx4zEMaking changes to our old warehousehttps://www.youtube.com/watch?v=7ch6VSFCSDg&tCurrent Warehouse Tourhttps://www.instagram.com/p/B2zo7ImgCf-/Up until 2017, we had grown Bare Performance Nutrition 100% organically with no paid advertising. We were able to generate 7-figures with zero facebook ads, email marketing or planned campaigns. All of the team's efforts to grow the brand and drive sales were focused on social media. We launched 2 YouTube videos a week, stayed active on Instagram and Snapchat and posted regularly on Facebook.After 2017, I decided to take a more deliberate and proactive approach to scale the brand, and it paid off. We focused efforts on paid Facebook ads (both prospecting and remarketing), started placing emphasis on building our email list and began utilizing social media influencers to share the Bare Performance Nutrition brand with their followers.In 2017, with a planned execution of facebook/Instagram ads, email marketing, and organic social media posting (with paid influencers as well) we were able to generate over $120,000 in 24 hours on a 20% site-wide sale - our biggest up until that point. We spent a total of $10,000 in ad-spend leading up to and on the day of that sale which generated $120,000.To this day - I am a very strong believer in the way we have built our brand and will continue to build the brand. Like I said earlier, we are not a product. You will not find us on a late-night infomercial selling a product for 3 easy payments of $9.99. We are a brand. Our focus is on the consumer and how we can help them. We use social media content (that is generated daily) to educate, motivate and inspire our audience to take action on their lives and push past physical and mental barriers they place on themselves. Our job is to help people reach their goals.After we create content that is valuable, informative and useful we will then place it into a marketing sequence. We run Facebook/Instagram ads split between prospecting and remarketing, send out 2-3 emails to our email list each week and work with an outsourced SEO company to optimize our content and back-end network.There isn’t a day that goes by where we don’t receive an email, DM, phone call or social media comment that says, “I can’t believe how fast you guys shipped out my order!”. That is our goal and our mission. Create the best products on the market, educate and inspire our audience and take care of our customers as quickly and correctly as possible.Our Black Friday Instagram Promotional Videohttps://www.instagram.com/p/BqapD38nPi7/An Instagram promotion we did for our whey protein producthttps://www.instagram.com/p/BvhUTixAsDP/An Instagram video we did to show customers how much we care about fast shippinghttps://www.instagram.com/p/BqFsvE_FNII/How are you doing today and what does the future look like?Our current headquarters is located just north of Austin, TX in a 10,000 sq. ft. warehouse. My brother, Preston, moved down to Texas in 2016 to help grow the business while I was still stationed in South Korea and today he leads operations and purchasing for Bare Performance Nutrition. We have two full-time employees packing, shipping and receiving every day.On an average day, we will send out between 200-250 orders. Big sales or new product releases usually result in about 3,500-5,000 orders (over 48 hours).imageimageimageOur revenue is about 80% direct to consumer, 15% amazon and 5% wholesale accounts. We pride ourselves on not being a huge discount brand and only run two sales each year - Black Friday and 4th of July (each being 20% off site-wide). We use the Shopify Plus platform and our current analytics are listed below:Monthly Average Visitors: 110,000Average Order Value: $84.00Customer Return Rate: 60%Conversion Rate: 4.92%Email Subscribers: 73,000YouTube Subscribers: 292,000BPN Instagram Followers: 62.8KNick’s Instagram Followers: 151KBare Performance Nutrition’s focus for the next 12 months is very heavy. We are positioning the brand to scale. As mentioned earlier, we have a full line of performance supplements but are now breaking into the health and wellness category even more. Right now we have a reds superfood supplement, multi-vitamin, joint health product and nutrition bars in production. We are also working on a sleep aid and collagen powder supplement for future release and launch. We recently released phase 1 of our app (available for iPhone and Android) and will be launching phase 2 in the middle of 2020, which will be a customized training platform run by our newest employee joining the team this spring.For the past three years, we have doubled revenue year-over-year. We expect to do the same moving into 2020 with annual revenue to reach over $10 million. Our long term goals are aligned with the company's vision and mission. We have recently hired a full-time videographer/photographer which will allow the team to create more content, for more platforms and reach/educate/inspire even more people. The focus behind the majority of our content right now is to provide the education, resources, and motivation to facilitate changes to improve our customer's lives.While doubling revenue year-over-year seems very bold moving forward into the future - it is always the goal. However, a projection is just a wish without a plan of action. With a whole new line of supplements (health line - called the Strong series) added to Bare Performance Nutrition line-up, we have the opportunity to generate more revenue from our current customers and to also reach a new market. In the next week, we are also launching our first nutrition bar called the Field Bar, which has been a work in progress over the last 12 months. The team has outlined a plan to align content through podcasts, Youtube videos, and collaborations, influencer marketing and my new future book launch, 25 Hours A Day, to drive more traffic and sales to our website.imageOur Book titled, 25 Hours A Day, launching early 2020. 25 Hours A Day is about my story of building Bare Performance Nutrition while serving as an Active Duty Infantry Officer, stationed in South Korea. Lessons I’ve learned in the military, stories from Ranger School and the power to “GO ONE MORE”.Through starting the business, have you learned anything particularly helpful or advantageous?Over the past 7 years of scaling Bare Performance Nutrition I have learned endless amounts of lessons, made countless mistakes and wasted tons of money, but all for a good purpose. Learning through experience has been the most rewarding and beneficial aspect of being a growing entrepreneur. Looking back to our first year in business I realize I did just about everything wrong. I think my biggest mistake is that I didn’t personally have a vision for the company. Yes, I wanted to obviously grow it as large and as fast as possible, but I somehow missed the valuable lesson of supply and demand. I had the supply. I had a couple of hundred bottles of pre-workout and amino acids but I had zero demand. I was trying to sell to everyone and everything, with no target market, no niche branding, and no voice. Nothing made us stand out.A few years after our initial launch in 2012 I completely rebranded the company. This meant new labels, new logos, a new website and a fresh new look to Bare Performance Nutrition. I attacked this rebranding opportunity to give a voice and vision for the company. Not only for my personal vision, but also for everyone who came across BPN, bought from BPN and worked for BPN. This rebrand, new look, and new target resulted in a 750% increase in revenue in just one year!If you haven’t picked up on it by now I love building Bare Performance Nutrition to help people reach their goals, improve their lives and grow a massive community. As stated before, we are a BRAND and not just a PRODUCT. We pride ourselves in the content we create via YouTube, Instagram, Facebook, and Podcasts. With that being said, all of the content we have created also amplifies our paid advertising efforts. Whether we are running Facebook and Instagram ads (prospecting/remarketing) or sending out email campaigns, we have endless content online to back it up and support our brand. Social proof is a powerful tool and helps provide the context of where we are heading next! The vision of Bare Performance Nutrition is now clear as day and I can firmly say that it is understood through the consumer, the team and anyone else who comes across our social media platforms. We are here to be the best supplement company ever by educating, motivating and building a family through BPN.https://www.youtube.com/watch?v=P2AD_i0uhTo&t=512sWhat platform/tools do you use for your business?There are a million and one third party apps and solutions out there to help run your business, but many of them don’t deliver! We have tested what feels like hundreds of them, but are now set in a schedule with a few that really do drive results.Shopify - As I’ve stated earlier, we do use Shopify Plus. I can’t say enough great things about this platform and everything that it offers. I highly recommend it to anyone looking to create an online eCommerce store.Email Marketing - We started using FAM (Fully Automated Marketing) for our email marketing a few months ago and have seen some pretty great results! We were not harnessing the power of email marketing to our full potential over the past couple of years but FAM has helped us re-engage that audience. We recently ran a 60-day contest on social media that offered a FREE home gym giveaway ($5,000 value). Through the efforts of organic social media and paid advertising ($5,000 ad spend), we grew our email list by 25,000 and Instagram followers by 20,000!Yotpo - We use Yotpo (powerhouse plan) to ask for and receive reviews on our products. This has been a great source of verified social proof and helps increase conversions for not only returning but more importantly new customers! We are now approaching 10,000 verified reviews on our site with the majority of them being 5 out of 5-star ratings.Shogun Page Builder - Shopify’s page templates are fairly generic and hard to customize without some complex coding. We have found a third-party app called Shogun Page Builder to really help transform our product pages resulting in greater conversions!Product Page Example on this link.Final Cut Pro - We produce A LOT of video content each week. Final Cut Pro (for apple) is great and easy to use tool for video editing and producing.Photoshop/Lightroom - In addition to video editing, we produce about 10x as many photos and graphics as we do videos for social media. Photoshop and Lightroom (adobe products) are great tools to create banners, graphics, ads and to clean up photos in post-production.imageWhat have been the most influential books, podcasts, or other resources?Google is a powerful tool. Every question you have, every example you need and every problem you are experiencing has answers online. It’s how I learned everything. I vividly remember sitting in my barracks room while stationed in South Korea spending 4-5 hours a night learning how to build a business. The result was transforming a $15,000 brand into multiple 6-figure brands in less than 9 months. It’s 2019 - there is no excuse for not being smart enough, for not having the resources and for not having the knowledge.Much of my influence has been driven by life experiences and putting myself out there - something I recommend to everyone. With that being said, I’ll leave part of my upcoming book below as context:Conventional wisdom tells you to live as if you have fewer hours in a day. They say to cram everything in as if you only had 23 hours in which to get it done. This never made sense to me. It gave you less actual time and often results in rushing to failure.I’ll never forget the moment I learned to stop rushing toward failure. I was a student in the Infantry Officer Basic Course at Fort Benning, Georgia, working with some Captains from the hard-core 75th Ranger Regiment.I asked one of them for advice on how to be the best leader possible when I arrived at my platoon at Fort Hood, Texas. He pointed to another Captain across the room.“You see that guy right there? When the shit hits the fan, when chaos strikes, that guy stays as cool as the other side of the pillow. He doesn’t rush to failure but takes the time to assess the situation, develop a plan quickly, and executes it on demand. That is the guy you want to be.”I realized that the goal isn’t to rush but to slow things down as much as possible, even time itself. We all have 24 hours in a day, but it’s how you choose to live those 24 hours that makes the difference. When I started my business, I sacrificed sleep in order to find extra time. The bottom line, I was in control of the day. I controlled my time, and in the end, I controlled what it was I was about to create.Advice for other entrepreneurs who want to get started or are just starting out?I’ll give 2 pieces of advice to entrepreneurs who want to get started and believe it is their passion because your business must be that - 100% passion. Your business is a living, breathing model of yourself as the owner.First - you MUST go all in. There is no dabbling as an entrepreneur in the beginning. You may find exceptions to the rule or experienced entrepreneurs who have systems in place to delegate brand building, but in the beginning, you MUST go all in. It wasn’t until I dedicated every waking moment to building Bare Performance Nutrition, spending every ounce of energy and focus after working a full-time job, that I saw results and growth. Going all-in also doesn’t come with a timeline. You may see results in 3 weeks, 3 months or 3 years but if you have a vision and a solid brand/product then it is working through the wins and learning from the losses that direct you to where you want and need to be.Second - many don’t take action due to paralysis by analysis. This was something I never feared or had a problem with. It is probably why I started Bare Performance Nutrition from the start, took out a loan as a broke college student, had zero experience or knowledge on how to build a brand or held any skills required to make it work. I ran off pure passion from the beginning but was never stopped by over-analyzing every step along the way. It is something I see and hear from new entrepreneurs every day. They question every move they think about making, they wait for the perfect time and in the end, they never end up moving forward at all. Why? Their ability to over-analyze everything keeps them in the same place - stagnant. Don’t be this person. Mitigate risk, weigh your options and make educated decisions but don’t be paralyzed by analysis.Are you looking to hire for certain positions right now?At the moment we are looking to bring someone in house to take over all paid advertising. A highly motivated individual who wants to be part of a fast-paced team and has the skills required to run Facebook/Instagram ads, google ads and optimize our content through SEO.I personally do not like hiring remote employees. We have done a great job at building an amazing culture at Bare Performance Nutrition and much of that comes down to the entire team seeing and believing in the vision. Being a team player and bringing positive energy to work is a requirement to be part of the Bare Performance Nutrition staff.Where can we go to learn more?WebsiteFacebookInstragramFounder’s InstagramPodcastFounder’s YoutubeIf you have any questions or comments, drop a comment below!Liked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

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2fiftyfive · 7 years ago

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Iso Xp Probiotic Protein - Updated Guidance

An A-to-z On Swift Secrets For Grass Fed Whey Protein Canada

The recalled Bhu Foods protein bars were produced from May 9 through June 9 this year. Consumers can identify the recalled bars by looking for the following information on the wrappers, the lot code is printed next to the expiration date: Organic Vegan Protein – Chocolate + Tart Cherry + Pistachio with Lot Code 13717; Organic Vegan Protein – Apple Chunk + Cinnamon + Nutmeg with Lot Code 13717; Organic Vegan Protein – Peanut Butter + Chocolate Chip with Lot Code 13917; Organic Vegan Protein – Superfood Chocolate Chip + Fudge Brownie Batter with Lot Code 13817 or 15417; Organic Vegan Protein – Peanut Butter + White Chocolate with Lot Code 15317 or 15417; Grass Fed Whey Protein – Dark Chocolate + Coconut + Almond “Made with Organic Ingredients” with Lot Code 13917; Grass Fed Whey Protein – Salted Caramel + Pecan “Made with Organic Ingredients” with Lot Code 13017 or 13817; Grass Fed Whey Protein – Vanilla + Almond + Cashew “Made with Organic Ingredients” with Lot Code 13017 or 13817; and Paleo Protein – Double Dark Chocolate Chip “Made with Organic Ingredients” with Lot Code 13117, 14017 or 14317. “The potential for contamination was noted after routine testing by Hudson Valley Farms. Bhu Foods was notified directly by Hudson Valley Farms and the FDA of the potential contamination and risk for illness from this product. Bhu Foods immediately ceased production and distribution upon receiving this news for the consideration of our consumers,” according to the recall notice. Consumers should not consume these products. Affected product may be returned to the place of purchase for an exchange. Consumers with questions may contact Bhu Foods at 619-855-3992. Anyone who has eaten any of the recalled products and developed symptoms of Listeria infection should seek medical attention and tell their doctors about the possible exposure. Additionally, anyone who has eaten the above products recently should monitor themselves for symptoms during the coming weeks because it can take up to nine weeks after exposure for symptoms to develop. Healthy individuals may suffer only short-term symptoms such as high fever, severe headaches, stiffness, nausea, abdominal pain and diarrhea. Serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Listeria infection can cause miscarriages and stillbirths among pregnant women.

For the original version including any supplementary images or video, Whey Protein visit http://www.foodsafetynews.com/2017/07/bhu-foods-recalls-protein-bars-because-of-listeria-risk/

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You Shouldn't Feel Like Running For The Hills Every Time The Subject Of Fitness Comes Up

Many of us assume that our physical fitness goals will be difficult or impossible to reach. Getting fit doesn't necessarily have to be an impossible challenge, though! Change a few things in your life to form a regular fitness routine, this will help you get into shape. You can stay motivated by creating personal goals. This helps you start on track to overcome obstacles instead of feeling discouraged by their difficulty. Goal setting keeps you on track with your fitness program. Do not fear. Biking is another excellent fitness activity. You can alternate your work commute with bicycling as a way to incorporate exercise into your life. If your commute is about 5 miles, biking should get you there within 30 minutes. Biking to work and back home is a great way to get the exercise that you need. Avoid using sit-ups as your only stomach muscle exercise. A university study found that even if you do a quarter million crunches, you'll only burn a pound of fat. Simply doing only crunches means that you aren't getting as much of a workout as you need. Find other ways to exercise your abdominal muscles for the best results. One way to get over a dislike you have for a particular exercise is to force yourself to do it repeatedly. Many people avoid the exercises that are hardest for them. Add these weaker exercises to your normal workout routine, and just keep practicing them. Looking for a way to get washboard abs? You won't get them by doing only crunches. Exercises that work your abs only strengthen muscles, not burn off belly fat. If you want flat abs, you have to take care of your diet and do a lot of cardio and weight training to cut body fat. Peddling between 80 and 110 rpm on your bike is a good pace to keep. You will be able to sustain your speed without feeling fatigued and strained. Your pace can easily be determined by calculating how many times the right leg rises up in ten second increments. Once you have this number, multiply it by six. You should strive to be at this level. Before starting a bench workout, examine the padding of the bench by pressing down your fingers on the cushion. You should pick a different machine if you can feel wood right underneath the padding. A machine that does not have enough padding won't support you properly, which can cause bruising and injury. As you lift weights up above your head, flex your glutes with each rep. This is a good way to work your buttocks area and also helps you stay safe by making the body work to position itself most effectively. This position then offers more stabilization for your spine. People want to see results when they are on a weight loss journey and this will give them motivation. Exchange your scale for some snug clothing. You will know how much you are changing if you make a habit of trying these clothes on from time to time. Test the bench before you use it for a workout. Use your thumb to test by pressing it into the top of the padding. If you hit metal or another hard surface, that bench is not safe for you to use. Even if it takes hard work to reach your fitness goal, the effort will be worthwhile in the end. Improving fitness levels will improve your health and help you look and feel much better. If you stay fit, you will lead a better life and be able to do more in it.

Options For Swift Programs In Canada

Published Sunday, April 29, 2018 2:31PM EDT TORONTO -- Five things to watch for in the Canadian business world in the coming week: Air Canada discusses first-quarter results on Monday. The Montreal-based carrier recently took advantage of labour uncertainty at rival WestJet with a suggestion that it is ready to pick up the slack in the event that WestJet's pilots walk off the job. Statistics Canada releases the latest gross domestic product report from February on Tuesday. The previous report for January showed that the Canadian economy contracted 0.1 per cent, hurt by unscheduled maintenance shutdowns in the oilpatch and weakness in the real estate sector following mortgage rule changes. Telecom and media giant BCE Inc. discusses first-quarter results on Thursday. Both BCE and rival Rogers Communications recently increased their monthly internet prices, a move they say is justified by the investments they're making in their networks. Insurance and investment company Fairfax Financial Holdings Ltd. releases first-quarter results on Thursday. President Paul Rivett said last week that its plans for Toys "R" Us are not limited to Canada, as it is exploring options to keep a foothold in the U.S. and elsewhere. Wood pellet manufacturer Pinnacle Renewable Holdings Inc. discusses first-quarter results on Thursday.

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Tips And Tricks For Using Vitamins Successfully

Do you realize the needs your body has? Unfortunately, most feel odd but have no idea why or what they need. Your body must have certain minerals and vitamins to feel its best, and you need to understand what those are. The key is to have some great advice, like the tips in this article, to really help you understand. Calcium helps build and maintain strong bones. Your body needs vitamin D, though, to properly absorb the calcium. Sunlight, food and supplements all provide the body with Vitamin D. These will help your body absorb calcium. Supplements with fats should always be taken with some food. Vitamin A, E, and K need to be taken with food to be properly absorbed. Also, the food should be somewhat fatty. A lot of us are surprised when our body begin to ache, and don't understand why. Instead of running to the doctor or chiropractor for minor aches and pains try adding some vitamins and minerals to your daily routine. Some nutrients to soothe muscles are fish oil and Vitamin E. Get more red blood cells through iron. These red blood cells deliver oxygen through your system. Due to menstruation, women need iron supplements in higher doses than men. Iron deficiency often causes exhaustion and breathing problems. If you want better health without spending a ton on medical bills, vitamins and minerals can do the trick. They can improve how you feel and could reduce your number of doctor's visits. Vitamin A is important as an antioxidant for your immune system, reducing heart disease risk, slowing skin aging and improving your vision. Do not exceed the RDA of 2300 IU because large quantities can be toxic. You can also eat carrots or squash to up your intake. Vitamin C is in citrus fruits and other fruits. Supplements are good for people that are not getting enough nutrients in their diet. This potent vitamin help prevent and treat colds, gum disease, acne, stomach ulcers, and skin infections. Additionally, studies have shown vitamin C can help patients suffering from dementia, Alzheimer's disease and ADHD. Whenever possible, select fresh produce over canned; however, if canned is your only choice, it's better than no veggies and fruit at all. Eat well, but remember that supplements are often necessary to get what you need. Talk to your primary care physician to have your blood tested for vitamin deficiencies. This will help you to nip any problem in the bud. Since today it is much easier to eat cheap fast foods because of the poor economy, many people fail to get the proper vitamins and minerals that our bodies requires each day. Take vitamins regularly to ensure you are able to keep your immune system going and covert fat into energy. Do you think that you have a better understanding where your body is concerned now? With the help of the tips here, you can create the balance your body needs. With this new understanding about things you can do that impact your health, maintaining a healthy body will be easier.

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livsapothecaryhealthclinic · 7 years ago

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My Pros and Cons of being Vegetarian or Vegan

Many people have this image in their head of Naturopaths being vegetarian hippies who walk around barefooted, treating their victims with witchcraft and alternative practices. The thing that bothers me in this definition, is the assumption that I am vegetarian. People assume vegetarians are healthier than meat eaters. Yet out of the ones I have met, they are generally unhealthier than the average meat eater. It’s not surprising why! They are missing out on a whole lot of goodness!

Types of vegetarians:

Lacto-vegetarian: eat dairy products but not eggs.

Ovo-vegetarian: eat eggs but not dairy products.

Lacto-ovo-vegetarian: eat dairy products and eggs – the most common type of vegetarian.

Vegan: do not eat dairy products, eggs or any animal derived products.

Pros

More likely to eat more vegetables and fruit – more phytonutrients and antioxidants.

Higher fibre diet – supports bowel health, lowers cholesterol and promotes healthy weight.

Live longer – although it’s quality not quantity, right? I’d rather live a slightly shorter life enjoying meat than a longer life depriving myself of bacon!

Cons

There are many nutrients that are difficult to obtain in vegetarian and vegan diets.

Vitamin B12 is only found in animal foods e.g. meat, seafood, dairy products and eggs. Small amounts of B12 may be found in seaweed, fermented soy, spirulina and nutritional yeast, however, these small amounts are not sufficient. It is required for the synthesis of DNA and red blood cells. B12 is vital for the nervous system. It plays a role in heart health, as homocysteine levels increase with B12 deficiency, which is a marker of heart disease. Deficiency can result in anaemia due to its involvement in red blood cell formation.

Iron is a well-known deficiency in vegetarians and vegans. Animal sources of iron contain haem-iron which is much more easily absorbed than non-haem iron found in plant sources. Non-haem iron is found in leafy green vegetables, beetroot, legumes, soy, dried fruit and molasses. Iron is the main nutrient required for the production of red blood cells, which carry nutrient and oxygen around the body. Iron deficiency commonly results in anaemia, which is experienced by most vegetarians and vegans at some point.

Zinc is difficult enough for meat eaters to obtain enough of, let alone vegetarians and vegans. Zinc is found in oysters (highest source), beef, lamb, seafood, and small amounts in pumpkin seeds, chickpeas, cacao, cashews, mushrooms, spinach and chicken. Zinc is important for immunity, skin health (especially hormonal acne) wound healing, hormones, stomach acid production, and growth and repair of muscle. Zinc is deficient in our soils in NZ, along with iodine, selenium and magnesium.

Vitamin A is only found in animal sources including liver, eggs, full fat dairy products and animal fat. Beta-carotene is an antioxidant that can be converted into vitamin A in the body. Although, consuming vitamin A in its active form improves utilisation. Beta carotene is found in orange and yellow fruit and vegetables e.g. carrot, pumpkin, kumara, apricot, mango, rock melon, capsicum, as well as leafy greens, tomatoes and peas. Vitamin A supports immunity, eyes, skin health and gut integrity where our nutrients are absorbed.

B complex vitamins may be more difficult for vegetarians and vegans to obtain through diet. B vitamins are found in a wide range of foods including vegetables, grains, legumes, dairy, eggs and meat. However, the animal sources are rich sources. B vitamins are water-soluble, therefore, not stored in the body. It is important to consume them on a daily basis, similarly to vitamin C. B vitamins play the latest role in energy production and basically turning our food into usable energy. Many vegetarians and vegans suffer from low energy.

Vitamin D foods only contribute a small percentage to our total intake, however, it dietary intake still adds up. Our significant source is the sun. Food sources include liver, eggs, oily fish (e.g. salmon, mackerel, sardines and anchovies), full fat dairy products and animal fat. Mushrooms are an insignificant source in comparison to animal sources and the sun. Vitamin D works in conjunction with calcium to support strong bones and teeth. Additionally, it plays a preventative role in cancer, autoimmunity, depression, diabetes and many other health conditions.

Calcium is more difficult to obtain for vegans as most vegetarians consume dairy products. Oxalates found in leafy green vegetables like spinach and silver beet, reduce calcium absorption. Even though green vegetables are naturally rich in calcium, it is more difficult to absorb the calcium from them. Dairy products are the main source of calcium. Plant sources of calcium include green vegetables, tahini, figs, molasses, almonds, fish with edible bones, soy beans (including tofu) and oranges. Calcium is necessary for strong bones and teeth, and muscle contraction.

Omega 3 is an essential fatty acid that cannot be synthesised in the body. It is found in the form of alpha-linolenic acid in plant foods. This must be converted into the active forms, EPA and DHA in the body. It is far more efficient consuming omega 3 in its active form, as this improves utilisation. Alpha-linolenic acid is found in chia seeds, flaxseeds/linseeds, hempseeds, walnuts and pecans. Omega 3 supports learning, memory and brain function (our brain is largely comprised of DHA). It is anti-inflammatory, and reduces blood pressure, cholesteroland heart disease.

Cholesterol is only found in animal foods e.g. eggs, meat and dairy products. Our liver manufactures approximately 80% of the cholesterol in our body and the remaining 20% comes from diet. However, vegetarians and vegans may still be deficient despite liver production. Cholesterol is present in every cell of the body. It provides structure and stability to our cells. Most importantly, cholesterol is a precursor (raw material) to vitamin D, stress hormones and sex hormones. Low cholesterol can result in low vitamin D and important hormones in the body.

Protein is made of building blocks called amino acids. Amino acids in different combinations form all of the proteins in our body including muscles, bones, blood cells, hair, skin and nails. Foods are either classified as complete or incomplete proteins. All animal sources are complete proteins e.g. meat, seafood, eggs and dairy products. Plant sources are incomplete proteins. For this reason, variety is key for vegans. Plants can be combined to form complete proteins. A common combinations is grains + legumes e.g. Indians eat dahl and rice, and Mexicans eat kidney beans and corn. The key message for vegans is to eat a variety of plant foods including grains, legumes, nuts and seeds.

Superfoods from the animal kingdom:

Liver contains protein, vitamin A (nature’s most concentrated source, as vitamin A is stored in the liver of animals), B vitamins (particularly B12) and iron. Liver can be made into pate or hidden in mince dishes. Choose organic where possible as animals (and humans) store and process toxins in their liver. Incorporate liver into meals each week. I recommend about 50g twice a week.

Bone broth is a rich source of gelatin and the amino acid glutamine. Glutamine feeds our enterocytes to support gut health and absorption of nutrients. Enterocytes form the precious one cell layer thick lining of our small intestine where nutrients are absorbed. Alternatively gelatin powder and/or a glutamine supplement can be taken. I recommend 1-2 cups of bone broth per day. This can be taken straight or used as a base for soup.

Phytates/phytic acid is a naturally occurring plant constituent found in grains, legumes, nuts and seeds. These compounds act as enzyme inhibitors in prevent the plant from germinating. Without phytates, these plant foods may start growing in our pantry. However, they reduce absorption of iron, zinc, calcium and magnesium. Soak and sprout/activate grains, legumes, nuts and seeds where possible to increase mineral absorption.

Flexitarian eating can provide the best of both worlds. You don’t have to be strictly vegetarian or vegan, or eat meat every day. Eat a high plant diet to receive the benefits of phytonutrients, antioxidants and fibre, while still eating moderate amounts of animal foods for the beneficial nutrients that they provide. Variety and moderation are key!

Supplements I recommend for most vegetarians/vegans are vitamin B12, iron, zinc, omega 3, plus sometimes B complex vitamins, vitamin A and protein powder. Most of these (except omega 3 and protein powder) can be obtained from a good multivitamin/mineral. I recommend vitamin D to everyone living in NZ in winter. Additionally, other supplements may be required depending on the individual person.

At the end of the day, it all depends on the quality of the foods you eat. People have a preconceived idea that vegetarians and vegans are healthier than the average meat eater. Unhealthy and nutrient deficient vegetarian/vegan diets are common. Many vegetarians/vegans overeat refined grains and sugar, and skimp on protein. While, many meat eaters consume a balanced diet with plentiful coloured vegetables alongside their meat.

The key message is, think twice before quickly deciding to go vegetarian or vegan. It is not a decision that should be taken lightly. Make sure that you are doing it for the right reasons.

If you do decide to become vegetarian or vegan, consult with me to ensure that your diet includes all of the vitamins and minerals that your body requires to function optimally!

Liv

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