#StitcherAds

[retailtouchpoints]

How Grocers Are Using Social To Elevate Digital Circular Experiences

By Adam McGilvray, StitcherAds

Question: Who goes to the newspaper to check for movie times, or waits for a Christmas catalog in the mail to make their wish list? Sad as it may be to some, these institutions have moved on.

The real question is, why do grocers — our most established and entrenched retailers — continue to put their most important advertising on paper?

Almost all grocers think they have a digital circular, but I like to refer to them as “digitized circulars” because they look just like their print counterparts. You can even simulate flipping their pages through your web browser, just in case you miss that experience. While they are technically “digital,” these too have the same deficiencies as print. They are still designed to cater to everyone within a targeted zip code or city. It’s a mass marketing tactic in a world where consumers are craving personalization.

Innovative grocery teams have started adapting their print circulars into personalized, shoppable ads on Facebook, Instagram and other platforms.

Digital circulars on social platforms have enabled grocers to evolve their creative. As a result, they are saving on rising print costs, being more eco-friendly, driving personalization and connecting with new generations of customers. (It’s worth mentioning that Millennials are now outspending other generations in food purchases.)

So, how are they doing it? Here’s the rundown.

1. Using new and existing assets to elevate creative.

Print circulars only contain so much space — meaning there’s limited room on the coveted front and back pages. Using those pages to attract a wide range of customers is a crucial decision grocer teams face weekly.

The equivalent for digital circulars is the visual you present in the social feed. Like the print cover, this is the crucial piece of creative. If you don’t attract shoppers’ attention here, they won’t tap to see your offers.

With print, there’s obviously no opportunity to include animation or video, unless you count when the pages go flying across your floor when you pick up the paper from the wrong end. This is a big problem because consumers say video is the most memorable form of content. When trying to introduce shoppers to new brands and products, static images are hardly ideal.

With digital circulars, grocery marketers can use their existing assets — combining the print and video marketing they are already producing. We’re seeing grocery retailers effectively bring their brand and value directly to customers’ Facebook and Instagram feeds by featuring social-savvy engaging video posts. One grocer the StitcherAds team worked with used this space to draw attention to its loyalty program. Utilizing the style guidelines of their loyalty program, they enriched the look of their member card with light animation for a thumb-stopping effect.

2. Creating tailored-to-user digital circulars.

An IDC and Precima study released this year discovered that 52% of food shoppers want to receive personalized promotions via digital channels.

This tailored-to-user approach would be incredibly complex and costly to execute via print. Some might have the misconception that it’s challenging to achieve on social, too. But, the TL;DR here is that personalizing content to a wider audience doesn’t mean doing more work.

Digital circulars on Facebook and Instagram automate the process and make it cost-effective to produce at scale. Grocers that work with StitcherAds are doing it by leveraging first- and third-party data as well as Facebook’s behavioral insights. Instead of targeting every consumer in a specific region with one flier, some grocers are creating personalized circulars based on gender, location, age, purchase history and other factors.

For example, a 20-year-old who lives in a dorm room and frequently stops at her local supermarket for snacks, school supplies and mascara will see a digital circular with those items at the forefront. With her thumb, she can navigate her feed quicker than I can blink. She won’t spend time sifting through products she has no use for, like facial shaving cream or baby food.

3. Delivering information in real time.

The last thing a shopper wants is to get excited about a great deal that’s been presented to them, only to arrive at a physical store to discover the product is no longer available at that location. In fact, in the age of Amazon it’s almost unfathomable to most of us.

By incorporating product feeds and local inventory information, grocery retailers have the ability to promote localized offers in real time. And they can do this at scale, across thousands of stores.

Creatively, this enables marketers to run last-minute deals using real-time third-party data such as sporting events or weather. For example, if a heatwave hits the Midwest in late fall, retailers can create visuals and messaging to drive people in-store for ice, fans and cool beverages. Take that climate change.

4. Measuring to build stronger campaigns.

Grocers are finding that digital circulars on Facebook and Instagram have another major advantage over print: This format can be measured more accurately and with more detail. By integrating measurement tools like Facebook’s Store Visits Reporting and Offline Conversions, or working with a third-party measurement partner like Applied Predictive Technologies, marketers can attribute in-store sales to online efforts. Omni-ROAS is a metric you should be getting familiar with. This can even be done down to the product level, which gives marketers the ability to unearth best practices for creative and build even stronger campaigns.

The End Is Near

Sadly, with mounting pressure from e-Commerce competitors, many grocers are afraid to innovate — fearing that stagnant or declining sales will accelerate if they do. Sure, any paradigm shift is scary (that’s why there is spelling bee-worthy term for it), but the truth is they can’t afford not to. Those who are first to adapt will reap the benefits of reaching new customers, reconnecting with lost customers and building loyalty.

The end of print (circulars) is just the beginning.

Adam McGilvray is the VP, Creative Services and Technology at StitcherAds. He has over a decade of experience leading creative teams producing world-class online, video and social advertising experiences. A strong promoter of digital over print, he fondly remembers the magic of the arrival of behemoth Sears Christmas catalogue and his first Commodore 64 computer as a child. While this may date him, his childlike enthusiasm for their modern descendants remains as strong as ever. No books were harmed in the writing of this article.

[mizemediaagency]

Pinterest, Yeni 'Dinamik Reklam' Otomatik Reklam Hedefleme ve Oluşturma Sürecini Başlattı

Pinterest, Yeni 'Dinamik Reklam' Otomatik Reklam Hedefleme ve Oluşturma Sürecini Başlattı

Bu duyuru için rahatsız edici bir zaman gibi görünüyor, ancak Pinterest bugün, reklamverenlerin kampanyaları için bireysel kullanıcı davranışına göre reklam oluşturma ve hedefleme sürecini otomatikleştirmelerini sağlayacak yeni bir ‘Dinamik Reklam’ reklam sürecini açıkladı.

Süreç, temelde kullanıcıların uygulamada nasıl etkileşimde bulunduğuna yanıt verir – örneğin, bir kullanıcı ‘dekoratif ışıklar’ arıyorsa ve belirli öğeler için aramalarını daraltırlarsa, sistem yüklediğiniz kataloğunuzdan en iyi eşleşen öğeler için reklamlar gösterir. kullanıcıların belirttiği ilgi.

Pinterest tarafından açıklandığı gibi:

“Reklamverenler artık yüklenen varlıklardan veya ürün verilerini (fiyat, konum, stok durumu vb.) Otomatik olarak içe aktarabilecekleri bir ürün feed’inden yeni Pinlerin birden çok sürümünü oluşturabilir. Pinlerin bazı bölümleri, ürün resimleri, kopyalar gibi yaratıcı öğeleri dinamik olarak gösterecektir. yalnızca reklamverenin atadığı kitlelere gösterilecek olan fiyatlandırma vb. ”

Bu, işletmelerin , her bir kitle segmentine özel benzersiz mesajlaşma ile otomatik olarak yüzlerce reklam çeşidi oluşturmasına etkili bir şekilde olanak tanır .

“Bu, yalnızca benzersiz tüketici gruplarıyla alakalı özel reklamlar yapmak için gereken zamanı ve çabayı azaltmakla kalmaz, aynı zamanda reklamverenlerin hangi reklam öğelerinin performansı artırdığını test etmesine ve belirlemesine yardımcı olur.”

Pinterest, yeni süreci kolaylaştırmak için RevJet , StitcherAds ve Smartly.io ile ortaklık yapıyor ; bu veri odaklı platformlar, uygulama içi izleme ve daha sonra otomatikleştirilmiş içgörülere dayalı reklamlar oluşturmak için sistemler sağlıyor.

Bu da ‘rahatsız’ unsuruna yol açar.

Kesinlikle, süreç mantıklı ve kullanıcılara bireysel davranışlarına ve ilgi alanlarına göre ulaşmanın daha fazla yolunu sağlayacaktır. Ancak , Apple’ın uygulamalar içindeki veri izleme kapasitesini azaltması beklenen yaklaşan IDFA değişikliklerinden de etkilenebilir . Ve Pinterest’in 442 milyon kullanıcısının yaklaşık % 85’inin platforma uygulama üzerinden erişmesi ile bu seçeneği önemli ölçüde daha az yararlı hale getirebilir – elbette bu kullanıcıların hepsi iOS kullanmıyor ve kaçının bunu seçeceği hakkında hiçbir fikrimiz yok. uygulama içi veri izlemeyi kapatın.

Ancak beklenti, birçok kullanıcının bu türden vazgeçmesi ve eğer yaparsa, bu sürece güç veren verileri azaltması yönündedir. Bununla birlikte Pinterest , Pinterest Etiketini kullanarak kendi web sitenizden veri izlemeyi kullanmaya devam edebilir ve ardından bu hedefleme için bunu bireysel kullanıcı verileriyle eşleştirebilir. Ancak bu, IDFA izlemenin tam kapasitesini kullanmak kadar etkili olmaz.

Bu, belirtildiği gibi, bu duyurunun zamanlamasını biraz tuhaf hale getiriyor. Ancak yine de IDFA ile ne olacağını bilmiyoruz ve yine de platformda özel reklam yayınını otomatikleştirmek için etkili ve faydalı bir süreç olabilir.

Pinterest pandeminin ortasında büyük bir büyüme görürken, daha fazla insanın e-ticarete yönelmesiyle, daha fazla reklamveren gerçekten de seçeneklerini değerlendirecek.

Pinterest’in yeni Dinamik Reklam seçeneği bugünden itibaren ortakları aracılığıyla kullanıma sunuluyor.

Kaynak, Siteyi Ziyaret Edin

[heykav]

Pinterest Rolls Out Dynamic Creative Ad Specialty

Pinterest Rolls Out Dynamic Creative Ad Specialty

Pinterest introduced a new dynamic creative ad specialty Tuesday, enabling brands to work with partners including RevJet, Smartly.io and StitcherAds. The new ad specialty was created with the goal of enabling brands to design performance-driven Pins, with audience-specific messaging, via dynamic creative tools and templates from partners. Advertisers can now generate multiple versions of new…

[skyladoragono]

omg, I want to make a huge ass Mando blanket with this.

[deenewsline]

Snapchat Takes On StitcherAds As Certified Partner 12/23/2020

Snapchat Takes On StitcherAds As Certified Partner 12/23/2020

After six months of testing, StitcherAds became a Snapchat Certified Partner to support shopping on the platform, adding to the list it already supports — Facebook, Instagram, and Pinterest. “I probably shouldn’t say this, but Snapchat has the most collaborative and seamless API integration we’ve done with any publisher,” said …

[a1followers]

StitcherAds Included in the Facebook & Instagram Creative Platform Partner Program - MarTech Advisor https://t.co/n9pRSDJcPb

StitcherAds Included in the Facebook & Instagram Creative Platform Partner Program - MarTech Advisor https://t.co/n9pRSDJcPb

— A1 Followers (@A1Followers) February 12, 2019

from Twitter https://twitter.com/A1Followers February 11, 2019 at 10:06PM http://twitter.com/A1Followers/status/1095232562186911744

[function-marketing]

StitcherAds Included in the Facebook & Instagram Creative Platform Partner Program

StitcherAds’ creative capabilities enable customers to efficiently and effectively create personalized creative that meets brand requirements and provides performance data.

[yenicikti]

StitcherAds Included in the Facebook & Instagram Creative Platform Partner Program

StitcherAds’ creative capabilities enable customers to efficiently and effectively create personalized creative that meets brand requirements and provides performance data.

[webart-studio]

Shoppers receptive to cell adverts whereas watching TV, earlier than mattress – Advertising and marketing Land

Shoppers are extra receptive to cell adverts in entrance of the TV and within the moments earlier than they go to sleep in mattress, in response to a survey from cell advert platform Aki Applied sciences.

The corporate contracted viewers market Lucid to conduct a web-based survey of 1,000 U.S. adults in November 2018.

Greater than half of respondents (59 p.c) mentioned that they take note of cell adverts whereas at residence watching the large display and 51 p.c mentioned they have been receptive to them in mattress.

The survey additionally discovered that completely different generations concentrate in several methods. For instance, Millennials are 7 p.c extra more likely to be receptive to adverts in entrance of the large display, whereas Boomers have been 6 p.c much less.

Shoppers mentioned they’re receptive to cell adverts whereas watching tv and in mattress earlier than sleeping. Supply: Aki Applied sciences

Why you must care

Entrepreneurs are more and more searching for methods to spherical out their buyer view by analyzing metrics like client sentiment, intent and feelings. Although this survey offers solely a small snapshot of person receptivity, it factors to a metric that could possibly be simply as invaluable.

“Understanding the assorted states or ‘moments’ is essential to delivering a message that the patron might be receptive to,” mentioned Richard Black, Aki’s CMO.

Regardless that shoppers are utilizing two gadgets at a time, they are saying they aren’t distracted away from cell adverts.

“TV advertisers want to appreciate that the second display is equally essential to the flatscreen,” Black mentioned. “Manufacturers should embody cell of their media combine—it’s not non-compulsory or experimental anymore. All of us have these gadgets in our arms always. So entrepreneurs needs to be searching for distinctive methods to benefit from that and get inventive in how they attraction to us on these hand-held, always-on content-delivery platforms.”

Conor Ryan, CIO of advert automation platform StitcherAds, agreed.

“Advertisers are lacking alternatives to transcend the large display by encouraging interplay with branded content material on their smartphones,” Ryan mentioned.

Advertisers also needs to word that receptivity to cell adverts shifts between generations and plan placements accordingly.

Extra from the examine

Greater than half of the survey respondents mentioned that model familiarity (54 p.c) and attention-grabbing inventive (52 p.c) captured their consideration.

The survey discovered that although the elements that encourage consideration are constant, they’re much less efficient for purchasers who outline themselves as being “on the go.”

About The Creator

Robin Kurzer began her profession as a day by day newspaper reporter in Milford, Connecticut. She then made her mark on the promoting and advertising and marketing world in Chicago at companies similar to Tribal DDB and Razorfish, creating award-winning work for a lot of main manufacturers. For the previous seven years, she’s labored as a contract author and communications skilled throughout a wide range of enterprise sectors.

Supply hyperlink

source https://webart-studio.com/shoppers-receptive-to-cell-adverts-whereas-watching-tv-earlier-than-mattress-advertising-and-marketing-land/

[retailtouchpoints]

4 Ways To Drive Brick-and-Mortar Sales Via Facebook And Instagram Ads

By Declan Kennedy, StitcherAds

The shopper’s experience is vastly different than it was 10 years ago. With multiple ways to shop, shoppers are finding products online and purchasing both online and in-store. As brick-and-mortar stores come under scrutiny from online shopping trends, the truth is that many shoppers appreciate going into a physical store. The immediacy of receiving items, the ability to try things on and the lack of shipping fees are just some of the benefits of in-store shopping.

If you’re not optimizing your online advertising for online-to-offline commerce, you’re missing the opportunity to maximize revenue. The vast majority of impulse purchases still take place in brick-and-mortar stores.

To help retailers overcome the challenge of online-to-offline, we’ve put together four creative elements on how to leverage your brick-and-mortar stores in Facebook and Instagram ads.

1. Tout the ability to interact with products in-person Share with your customers how they will benefit from visiting one of your stores. According to a recent study from BigCommerce, the inability to try products in advance is consumers' least favorite thing about making online purchases. Use ad copy to explain that by going in-store, shoppers can interact with products before making a purchase decision.

One way to do this is by targeting shoppers that viewed a product online and chose not to purchase it. For example, a shopper who viewed jeans on your site but ended up abandoning their cart could be encouraged to go in-store to try them on. Use copy such as “Wanting the perfect fit? Try them on at your nearest store.”

2. Highlight in-store only promotions To drive shoppers to brick-and-mortar locations, many brands are creating in-store only offers and deals. Use Facebook’s creative options to overlay these deals in your dynamic ads:

Percentage-off sale products 

Free shipping offers

Strikethrough effect for reduced prices

Facebook’s overlay options are limited, but working with a Facebook Marketing Partner can help you unlock more advanced creative. You could create custom overlays, e.g. “One-day sale” or “Buy one, get one,” that completely align with your brand guidelines. By updating your creative with these deals, you will make it clear that shopping in-store can be a valuable experience.

3. Provide information on a product’s availability No one wants a desired item to run out of stock. By sharing real-time inventory information through your ads, you can retarget shoppers who browsed your site for a particular item to inform them how many are left in stock at their local store. If they know that only a limited supply is left, they may feel more inclined to make a purchase.

Another way to use this information is for cross-selling campaigns. If your shopper bought new earrings online, you could inform them that there are complementary items, e.g. a necklace or bracelet, available immediately in-store.

4. Share details on your store’s location By using a map card within carousel ads, shoppers can see your nearest store location without having to conduct a search. The map card is presented as a slide that features a map, store distance, hours and contact information. This will help the shopper realize that your store is within a sensible radius and it won’t require much time or effort to make their purchase.

Maximize In-Store Revenue And Gain Better Insights

These four tactics will help you boost in-store revenue, provide your customers with a better omnichannel experience, and gain a better understanding of your online-to-offline campaigns. You can then utilize these insights to further optimize your omnichannel strategies

Declan Kennedy is the CEO and co-founder of StitcherAds, a Facebook Marketing Partner. Through his experience in paid social and digital innovation, StitcherAds has become recognized as a top performance marketing platform for Facebook and Instagram. StitcherAds empowers top brands such as Finish Line, Reiss, and Saks Fifth Avenue to increase the revenue impact of their ad spend using data-fueled automation.

[martechadvisor-blog]

How to Win More Holiday Shoppers on Facebook and Instagram

The holiday season may be coming to end, but that doesn't mean your sales should. StitcherAds' CIO Conor Ryan provides several ways that brands can attract new shoppers, loyal shoppers and indecisive shoppers all through Facebook marketing. 

You’ve made it through two of the biggest shopping days this season, Black Friday and Cyber Monday. However, don’t ease up on your Facebook and Instagram campaigns. You still have plenty of time left to optimize your Facebook holiday marketing strategy and win shoppers over.

With holiday spending expected to increase this year by 4.1%, you’ll want to make sure that you’re targeting the right customers. If you didn’t see the results you wanted for your Black Friday and Cyber Monday marketing strategy, consider the tactics below. They will help ensure that your message is personalized for each shopper.

Also Read: 5 Tips to Boost B2B E-commerce Sales and Increase Repeat Customers

Attract new shoppers

The holiday season is a great time to engage with new customers. Facebook makes this easier for companies by providing different audience targeting tactics.

One way to attract new shoppers is through Facebook’s broad audience targeting. This allows marketers to reach shoppers who have expressed interest in their products, even if they’ve never visited the brand’s website or app. Recently, Finish Line incorporated broad audience targeting to achieve a 49x increase in sales and an 83% decrease in cost per sale.

However, Finish Line’s results didn’t just come from broad audiences. They also took into consideration their ad’s creative. Studies show that fair pricing and free shipping are the top two reasons that shoppers try new brands. Finish Line did just that by highlighting free and flat-rate shipping in their ad’s copy. 

Brands can also benefit this season from value-based lookalike audience targeting. This will allow you to reach new shoppers who are similar to your most valuable customers. Create seed audiences using your customers with the highest average order values or those who made frequent purchases last holiday season. From a creative perspective, consider featuring user-generated content. Your targets are lookalikes for a reason. They have similar buying behavior to your current customers, so incorporate UGC to show your current customers enjoying your products in their everyday life.

Persuade indecisive shoppers

The ubiquity of e-commerce allows shoppers to easily compare and contrast different brand offerings. This contributes to soaring cart abandonment rates.

In 2017, retailers saw a cart abandonment rate of 78.65%. Want to persuade your undecided shoppers to make a final purchase? Build dynamic audiences of people who interacted with your site or app. This offering can help retarget customers who abandoned their cart, searched your site for certain items or favorited items and left your site without purchasing. If they are near one of your stores, you should let them know that those items are in-stock in along with opening times, distance and directions to their nearest store. 

If you think your shoppers are having a tough time figuring out what to buy for their family and friends, use an Instant Experience (formally known as canvas) powered by a collection ad. Instant Experience will help you create an ad that looks similar to a holiday gift guide. This can help your customers by removing the hassle of searching for the perfect gift.

Spread Holiday Cheer to Frequent Shoppers

Don’t forget about your loyal customers this holiday season. Customer acquisition is always important, but your frequent purchasers can help generate more than 40% of your store’s revenue.

You know who has engaged with your store, so take your custom audiences one step further by segmenting those shoppers on how much they spent with your brand this year. After doing so, set your campaign bid and budget accordingly for success.

In addition to your loyal shoppers, don’t forget about those who might want to shop in-store. Facebook’s Offline Conversions and Store Sales Optimization capabilities help retailers effectively reach in-store shoppers. Include in-store only promotions in your ad creative to entice customers. By adding this tactic you could see an uptick in sales from impulse shopping for last-minute items.

Also Read: How Artificial Intelligence and Machine Learning Are Boosting B2B E-commerce

There’s still time for Facebook Holiday Marketing!

With the holidays just two weeks away, make sure you're hitting a home run with your Facebook and Instagram campaigns. By utilizing the tactics above, you’ll see an increase in new and current shoppers and reduce your chances of losing market share to your competitors.

This article was first appeared on MarTech Advisor

[its-tuan-hop-liberty]

Hướng dẫn Cách tạo Ads Facebook Multi Product

Đợt nọ có 1 bạn PM tôi hỏi cách tạo mẫu ads như Foody đang chạy dưới đây:

Trông rất ấn tượng phải không, mỗi hình ảnh là 1 sản phẩm, click vào sẽ là link 1 bài viết khác nhau. Click vào xem thêm dẫn tới bài viết khác, như vậy là trong 1 mẫu quảng cáo có thể để tới 4 link khác nhau. Mẫu quảng cáo như vậy được gọi là Mutil Product Ads. Sau 1 hồi tìm kiếm tôi mò tới trang StitcherAds. Cách thực hiện qua website này khá đơn giản ai cũng có thể làm và đã có 1 người ban của tôi review khá kỹ. Tôi xin post lại những ý chính cho mọi người tham khảo còn nếu ai muốn đọc kỹ hơn có thể xem hướng dẫn bên website anh ấy.

Đầu tiên mọi người đăng ký tại trang: http://stitcherads.com, mỗi tài khoản được miễn phí 14 ngày sử dụng.

Giao diện chính có rất nhiều ứng dụng, tuy nhiên tôi chỉ quan tâm tới tính năng Mutil Product Create

  Click vào đó sẽ ra giao diện tạo multi ads:

  * Chọn Fanpage bạn muốn chạy quảng cáo

* Gõ URL landing page (recommend đưa link trang chủ / hoặc category chính chứa nhiều sản phẩm)

1. Message: Nội dung đoạn text hiển thị trong Ads

2. Upload 3 ảnh: theo kích thước chung của Facebook (1200×628). Sản phẩm nên đưa vào chính giữa bức ảnh để có thể hiển thị vừa trong 1 khung bé xíu như hình ở dưới. Text 20% hình ảnh (bạn chỉ nên ghi giá trên ảnh là vừa đủ)

3. Thông tin sản phẩm: Sticher ads hạn chế lượng text khá ít. Produc name: 35 ký tự. Product Description: 15 ký tự.

*Link to page: Đưa link sản phẩm

Có thể lưu mẫu lại để sửa giúp lần sau tạo quảng cáo nhanh hơn:

Chọn xong sẽ hiển thị mẫu xem trước, nếu muốn ảnh hiển thị hết thì các bạn chon 3 ảnh con là 3 ảnh vuông kích cỡ 400*400. Còn nếu muốn người dùng nhìn thấy có thể trượt qua trượt lại thì bạn chọn theo kích cỡ 400*628 theo như tôi test.

Lời khuyên: vì chỉ được dùng thử 14 ngày nên tôi nghĩ bạn hãy tạo thật nhiều mẫu quảng cáo up sẵn lên Fanpage, lưu lại link post để sau này quảng cáo khi cần.

Chọn target như bình thường bên AM/PE, sau đó bấm Create Adverts. Bước này nếu có lỗi gì thì bạn cũng không cần quan tâm nhiều, có thể vào Power Editor chọn phần Manage Page, Chọn Fanpage đó sẽ thấy bài viết ẩn tạo từ StitcherAds:

  Vì thấy báo lỗi bấm đi bấm lại có 1 loạt bài viết giống nhau như bạn thấy.

Kết quả khá ổn:

  Gói thấp nhất của StitcherAds là 150$/tháng, có lẽ hơi chát, chính vì thế tôi khuyên mọi người tạo sẵn nhiều mẫu để sau này dùng.

Nếu có câu hỏi bạn có thể gửi dưới bài hoặc vào chuyên mục sau: FAQ Facebook. Chúc các bạn thành công.

Như các bạn đã biết, Multi Product Ads là một dạng quảng cáo mới của Facebook đem lại hiệu quả cho khá nhiều bên như tôi đã trình bày ở phần trước (Cách tạo quảng cáo Multi Products Ads). Tuy nhiên thay vì mất chi phí cao cho bên thứ 3 thì nay Facebook tạo dựng công cụ để mọi người thực hiện điều đó miễn phí với Trình Chỉnh Sửa Quảng Cáo Nâng Cao – Power Editor.

  Đầu tiên các bạn truy cập Power Editor: https://www.facebook.com/ads/manage/powereditor/

Tải tài khoản quảng cáo của bạn xuống.

Bạn tạo Campaign / Adset / Ads với dạng Click Website.

  Các bạn sẽ có lựa chọn Ads 1 hình ảnh – 1link hoặc nhiều hình ảnh – nhiều link (tối đa là 5 link)

    Làm theo hướng dẫn trong hình:

    Xong các bạn sẽ được xem trước mẫu ads của mình như thế nào

Sau đó các bạn upload lên Power Editor, đấu giá, nhắm mục tiêu đối tượng như bình thường.

Lưu ý: Nếu bạn nào không có mục lựa chọn này thì phải đổi ngôn ngữ tài khoản của mình sang English (US) và reset lại PE của mình.

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Đúng như tên gọi của quảng cáo này, nó sẽ hiệu quả nếu như bạn có trên 2 sản phẩm đồng thời: 1 sản phẩm hướng khách hàng mua và 1 sản phẩm để khách hàng so sánh thấy kém lợi hơn so với sản phẩm kia. Khi ấy có thể tỷ lệ chuyển đổi của bạn sẽ tăng hơn trước.

Chúc mọi người thành công!

The post Hướng dẫn Cách tạo Ads Facebook Multi Product appeared first on ChuẩnMMO Chia Sẻ Thủ Thuật Kiếm Tiền Trên Mạng.

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[jpkc13]

How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

How Brands Can Optimize Facebook Ads to Steal Holiday Shoppers From Amazon

http://www.adweek.com/digital/conor-ryan-stitcherads-guest-post-facebook-ads-holiday-shoppers-amazon/#/

[rollinbrigittenv8]

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Members of the Adphorous team in Istanbul have reason to celebrate with their acquisition by a better-funded startup in San Francisco. Adphorus

Skift Take: Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

— Sean O'Neill

If there’s one entity outside of Madison Avenue that should be happy about Facebook’s ramping up of targeted advertising products, it’s the travel industry. That’s because the launch of new products enables marketers at travel companies like Fairmont Hotels and online travel companies such as MakeMyTrip and Kayak to spend their budgets a bit more efficiently.

Anticipating a strategic opportunity, travel marketing technology company Sojern has acquired Adphorus, a marketing company focused on helping travel brands advertise on Facebook and Instagram.

The companies did not disclose terms of the deal. Adphorus has raised $1 million in funding, according to Crunchbase. The 45-employee business, based in Istanbul, will continue to operate independently.

The deal represents the first acquisition by Sojern, a San Francisco company with 400 employees that has just been named for the fifth year as one of Deloitte’s 500 fastest growing technology companies in the U.S.

Sojern had already worked with companies on its own to take advantage of Facebook’s potential. For example, it helped Fairmont Hotels receive 20 percent more revenue with the same expenditure by using technology to optimize an ad campaign that drove thousands of bookings from Facebook to Fairmont’s website, according to Sojern.

But Adphorus’s expertise and client list, including brands such as Expedia and Air France, will complement its efforts, said Sojern CEO Mark Rabe.

The Facebook Effect

As Skift has reported, Facebook has been ramping up its products that will have particular appeal to travel marketers. Last year, Marriott and Trivago launched a book-via-Instagram effort. That was followed by InterContinental Hotels Group, Marriott, and Trivago being launch testers of a Dynamic Ads for Travel product that aimed to help them retarget consumers browsing Instagram and Facebook when the consumers show an interest in planning upcoming travel.

Earlier this year, Facebook head of travel, Christine Warner, said hotels are using the company’s platforms to achieve their objectives in reaching mobile consumers, as were other brands like Celebrity Cruises.

Facebook claims to stand out from rival tech providers by doing a better job of targeting audiences based on their intent at any given moment so that a customer who appears to be in the inspiration stage will receive a different message than one ready to book a specific trip.

Facebook’s access to customers at all stages of trip planning, from inspiration to booking, and its new retargeting capacities, will enable Sojern and Adphorus to help travel brands be more effective in reaching travelers than they could in the past.

“If you’re a travel brand just spending on paid Google search, or just on display advertisements, or just on Facebook manually, you’re missing an opportunity to amplify your message with a coordinated campaign as the customer moves across all of those channels,” said Jackie Lamping, vice president of marketing at Sojern. “Facebook’s value prop is that it supplements the other efforts.”

Sojern said its and Adphorus’s technology lets companies track the customers as they move across the spectrum and to divine their intent at any given moment.

Placing a Bet

Sojern’s bet isn’t a sure thing. Can independent ad tech companies compete with the larger ad tech players?

The overall ad tech sector has been talked down in the past few years by investors, who have knocked significant share price off of some ad tech companies that went public since 2012. Ad tech overall appears to be going through a boom-bust, gold rush cycle. Eventually, the dust will settle and many players will filter into a few winners.

Sojern hopes to be a winner. But time may be ticking. It has raised $42.5 million in venture capital funding since its founding a decade ago. Presumably, its investors will want a return in due course that’s a multiple on their investment.

Sojern has focused on travel and runs digital marketing campaigns for brands including Hyatt, Fairmont, and Singapore Airlines.

Yet can it and other independent ad companies hold its own against bigger players. Will Facebook and other players give it access to ad inventory to buy and sell that’s as of high quality and well-priced as what larger players that aren’t travel-focused can get?

Specialization in travel, which is a more complex and high-value product than most other online goods that are sold, is Sojern’s effort at building a defensive moat around its business model.

“The exciting part is being able to help companies figure out where to spend their next incremental marketing dollar most efficiently to drive your goals — which if you’re a hotel, might be a greater occupancy or average daily rate or if you’re an online travel agency, might be lowering one’s overall cost of acquiring a customer,” said Rabe.

Other Players

Where there’s opportunity, there is competition. The list of official Facebook and Instagram marketing partners is long, though only a couple of other companies have significant travel practices.

Other players with significant travel clients include StitcherAds, Kenshoo, and Marin Software.

The most competitive of the independents is Koddi, a 35-employee hotel ad and metasearch optimization company based in Texas. While the company’s Facebook marketing work represents less than 10 percent of its overall revenue, it believes that the potential growth of Facebook as a channel could enable it to convert many brands that use it to optimize bids in metasearch ad placements to do coordinated efforts with their Facebook and Instagram efforts as well.

In the near term, one thing is all-but-certain. The deal is likely a decent outcome for Adphorus CEO Volkan Çağsal and his fellow co-founders. Turkey has experienced difficult economic times in recent years, and its tech scene remains nascent, so Adphorus — meant to be a pun on ads and Bosphorus, the famous waterway off Turkey’s northwestern coast — is likely a fruitful exit by those measures.

[touristguidebuzz]

Sojern Buys Ad-Tech Firm Adphorus to Better Compete on Facebook

Members of the Adphorous team in Istanbul have reason to celebrate with their acquisition by a better-funded startup in San Francisco. Adphorus

Skift Take: Advertising on Facebook is an expanding strategic opportunity for travel brands. That's why travel marketing-tech startup Sojern is nabbing Adphorus, a travel specialist ad tech company in Turkey, as a bridgehead for growth.

— Sean O'Neill

If there’s one entity outside of Madison Avenue that should be happy about Facebook’s ramping up of targeted advertising products, it’s the travel industry. That’s because the launch of new products enables marketers at travel companies like Fairmont Hotels and online travel companies such as MakeMyTrip and Kayak to spend their budgets a bit more efficiently.

Anticipating a strategic opportunity, travel marketing technology company Sojern has acquired Adphorus, a marketing company focused on helping travel brands advertise on Facebook and Instagram.

The companies did not disclose terms of the deal. Adphorus has raised $1 million in funding, according to Crunchbase. The 45-employee business, based in Istanbul, will continue to operate independently.

The news shows the value of ad tech to travel brands. On the same day, TechCrunch reported that Airbnb has acquired ad tech startup AdBasis, which offers tools to companies for ad testing and optimization.

Sojern’s deal represents its first acquisition. The San Francisco company with 400 employees that has just been named for the fifth year as one of Deloitte’s 500 fastest growing technology companies in the U.S.

Sojern had already worked with companies on its own to take advantage of Facebook’s potential. For example, it helped Fairmont Hotels receive 20 percent more revenue with the same expenditure by using technology to optimize an ad campaign that drove thousands of bookings from Facebook to Fairmont’s website, according to Sojern.

But Adphorus’s expertise and client list, including brands such as Expedia and Kayak, will complement its efforts, said Sojern CEO Mark Rabe.

“If you’re a travel brand just spending on paid Google search, or just on display advertisements, or just on Facebook, you’re missing an opportunity to amplify your message with a coordinated campaign as the customer moves across all of those channels,” said Jackie Lamping, vice president of marketing at Sojern. “Facebook’s value prop is that it supplements the other efforts.”

The Facebook Effect

As Skift has reported, Facebook has been ramping up its products that will have particular appeal to travel marketers. Last year, Marriott and Trivago launched a book-via-Instagram effort. That was followed by InterContinental Hotels Group, Marriott, and Trivago being launch testers of a Dynamic Ads for Travel product that aimed to help them retarget consumers browsing Instagram and Facebook when the consumers show an interest in planning upcoming travel.

Earlier this year, Facebook head of travel, Christine Warner, said hotels are using the company’s platforms to achieve their objectives in reaching mobile consumers, as were other brands like Celebrity Cruises.

Facebook’s access to customers at all stages of trip planning and its new retargeting capacities enable companies like Sojern and Adphorus to help brands be more effective in reaching travelers than they could in the past.

For example, they can help brands target audiences on Facebook based on customer intent at any given moment. A customer who appears to be in the inspiration stage will receive a different message than one ready to book a specific trip.

Placing a Bet

Sojern’s bet isn’t a sure thing. Can independent ad tech companies compete with the larger ad tech players?

The overall ad tech sector has been talked down in the past few years by investors, who have knocked significant share price off of some ad tech companies that went public since 2012. Ad tech overall appears to be going through a boom-bust, gold rush cycle. Eventually, the dust will settle and many players will filter into a few winners.

Sojern hopes to be a winner. But time may be ticking. It has raised $42.5 million in venture capital funding since its founding a decade ago. Presumably, its investors will want a return in due course that’s a multiple on their investment.

Sojern has focused on travel and runs digital marketing campaigns for brands including Hyatt, Fairmont, and Singapore Airlines.

Yet can it and other independent ad companies hold their own against bigger players?

Specialization in travel, which is a more complex and high-value product than most other online goods that are sold, is Sojern’s effort at building a defensive moat around its business model.

“The exciting part is being able to help companies figure out where to spend their next incremental marketing dollar most efficiently to drive their goals — which if you’re a hotel, might be a greater occupancy or average daily rate or if you’re an online travel agency, might be lowering one’s overall cost of acquiring a customer,” said Rabe.

Other Players

Where there’s opportunity, there is competition. The list of official Facebook and Instagram marketing partners is long, though only a couple of other companies have significant travel practices.

Other players with significant travel clients include StitcherAds, Kenshoo, and Marin Software.

The most competitive of the independents is Koddi, a 35-employee hotel ad and metasearch optimization company based in Texas. While the company’s Facebook marketing work represents less than 10 percent of its overall revenue, it believes that the potential growth of Facebook as a channel could enable it to convert many brands that use it to optimize bids in metasearch ad placements to do coordinated efforts with their Facebook and Instagram efforts as well.

In the near term, one thing is all-but-certain. The deal is likely a decent outcome for Adphorus CEO Volkan Çağsal and his fellow co-founders. Turkey has experienced difficult economic times in recent years, and its tech scene remains nascent.

So Adphorus — meant to be a pun on ads and Bosphorus, the famous waterway off Turkey’s northwestern coast — is likely a fruitful exit by those measures.

[opticien2-0]

This year’s Peak Week is driven by mobile

This ‘Peak Week’, mobile is going to being playing two key roles: firstly, it is set to be the battle ground for overseas shoppers – especially from China – looking to buy UK, European and US goods; and secondly, mobile will be changing the face of the store.

Online sales on mobile from China are hotting-up. Single’s Day this week showed that mobile is a force to be reckoned with in online shopping. Chinese shoppers clearly led the charge, hitting UK online stores hard this year.

While Single’s Day is largely a Chinese affair, it has spread overseas. But what makes it an interesting bell weather for what is to come in the next few weeks, is that Chinese shoppers love European, US and UK goods. They bear the mark of quality and foreign chic. Also, they are easy to get.

As we said last week, this Single’s Day effectively fires the starting gun on the peak season. With Black Friday still more than a week away, emails are already hitting my inbox from leading retailers saying that their Black Friday sales start this week.

With this in mind, Single’s Day also shows what is coming down the pipe for that peak season running up to Christmas. And it could get messy.

As we report. Chinese retailer AliExpress is climbing rapidly in the app stores, poised to make its mark on mobile shopping during the week of Black Friday 2017. US retailers are bracing themselves for both a rapid influx of orders from China – and elsewhere overseas – and for AliExpress et al to become serious marketplace players in the US, UK and European markets. Things are going to get competitive in extremis.

It will be interesting to see how Amazon shapes up to the overseas threat on Black Friday.

Amazon also figures in the second great mobile theme this peak season: stores. Research from Colliers International shows that a growing number of formerly ‘pure-play’ online retailers are opening physical stores as the rate of internet sales growth looks set to slow during the next few years – something Amazon has done the past few Christmases.

While, this is a longer-term issue than just this peak season – the study shows that by 2021, the rate of growth in e-commerce sales is expected to decline from the current level of around 11% to 7% with online retailers are increasingly using physical stores to bolster their sales and their brands – this Christmas we are going to start to see this trend born out.

And shoppers seemingly will love it. 81% of UK consumers see the physical store as vital to the shopping experience and 70% say they enjoy the full experience of going into stores to browse, see what’s new and buy what they like. 30% are “showroomers” using retail stores to try goods out before they buy online.

According to new research from Vista Retail Support, 59% of UK consumers surveyed say they prefer to find and buy goods in person, with 30% of all shoppers using shops to showroom before buying online.

These showroomers used to be seen as a threat to many retailers, but it turns out that they are just shoppers doing shopping in the internet age. They still want the stores and to see, feel, taste and smell the goods, but they will also use the web to make the buying process easier and better. Who knew?

One interesting upshot of these showroomers is that you can leverage what they do online in your stores – especially on Facebook – to steal a march on Amazon. According to Declan Kennedy, CEO, StitcherAds, in this week’s Guest Opinion piece, Facebook can help you gain the kind of insight that Amazon already has into its customers for your customers. If you have a store and online presence, this starts to make you look like you could actually take on Amazon (and Alibaba, as mentioned above).

Mobile, as you can see is going to play a leading role in this year’s peak season – and it looks like 2018 is set to be a really interesting new year.

The post This year’s Peak Week is driven by mobile appeared first on InternetRetailing.

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