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theolddarkmachine · 6 years ago

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baby, it’s cold inside

“Voltron Heating & AC, what can we do for you?” A smoke filled voice answers. There’s a pleasant rasp to it that reminds Shiro of a crackling fire.

“I need help,” he says, mentally kicking himself before he’s even finished speaking when he realizes how stupid he must sound. There’s a pause, filled only with a quiet huffing sound that he’s certain is the technician swallowing a laugh.

“What’s your name?” The man asks, key clicks providing a quiet backdrop for his question.

“Shiro,” he answers quickly, biting his tongue when he thinks that the man is probably looking for a full name.

“Takashi Shirogane,” he rectifies, noting the pause in the typing as he speaks. “My friends call me Shiro.”

Because that’s helpful, he thinks to himself, sharpening his glare at his heater. This is all your fault.

“Alright, Shiro,” the man says, and Shiro wonders if he’s imagining the way his name sounds like silk the way it’s wrapped in his voice. “How can I help you?”

Tags: Christmas Meet Cute, Fluff, Duel Flustered Disasters

AO3

A/N: It’s the holidays, and ya know what, we deserve some fluff. Shoutout to @smartcookie727 who saved me from just naming this Pilot Light XD also let’s pretend that this sounds like i know anything about heaters

************************

It’s Christmas day, and Keith is cold.

Really fucking cold.

Which is just cosmically hilarious given he’s a heating repairman working in a shop without heating. Keith is certain he’d laugh about it if his teeth weren’t chattering violently enough to chip them.

“You should go home, Pidge. Go hang out with your family,” he says through the click, praying he doesn’t catch his tongue between them.

“And leave my favorite Grinch alone on this sacred day?” Pidge says, popping her gum for dramatic effect as she flashes her bright stare up over the top of her computer. “Never.”

“I’m not a Grinch,” Keith replies, almost defiantly as he pulls a foot up into his seat and tucks his knee against his chest.

He really isn’t. It’s a common misconception that he doesn’t like Christmas. He likes it well enough.

In fact, he finds a sort of solace in it. The holidays slowed the town down, and allowed him to breathe.

They were just quiet, and always had been.

For him, at least.

I can take this Christmas off, honey, his mother had offered the week prior, as she always did.

No, the station can’t function without you, Keith had laughed, waving her off, as he always did.

Fires didn’t take holidays, and as the captain of the Garrison Fire Department, Krolia knew that better than anyone. They were used to it by now, and always celebrated their Christmas the night before. It was tradition by now, just like Pidge and her show of holiday solidarity.

And if that wasn’t enough, it also meant he got to make a monopoly on any heating disasters that might come up while everyone else was off.

Of course, it’s a decision he’s deeply regretting this Christmas with it’s record lows. He really needed to speak with whoever decided the cheaper warehouse price was worth the lack of heating.

“You have no one to blame but yourself, you know,” Pidge hums, breaking through his train of thought as she continues to click away at her keyboard. He isn’t sure if she means his reputation or the frostbite he’s certain is turning his toes black, but he elects to ignore her since he doesn’t really have an argument either way.

Solidarity be damned, he thinks as he breathes a hot puff of air between his palms. Pidge is Jewish anyways.

Quiet settles over the room, only disrupted by Pidge’s quick keystrokes and the ivory click of his teeth for what seems like an eternity before the phone rings.

Sharp and shrill, it makes him jump, the sudden motion of it shoving his shin into his desk hard enough to make him yipe.

This had been their fifth Christmas with the business, and the first time anyone had actually called during it.

“Are you going to answer that?” Pidge asks, tone curious as she flicks her look between him and the phone that’s still ringing at the edge of his desk as if he needs help finding where the sound is coming from.

Which, is valid given the way he’s gaping over to her, but she didn’t need to know that.

Nodding curtly, Keith reaches for it, pressing the answer button before he has it halfway to his ear as he rubs at his throbbing shin.

“Voltron Heating & AC,” he says, trying his best to not chop up his words through his chatter, “what can we do for you?”

***

It’s Christmas day, and Shiro is cold.

Really fucking cold.

He’d known he had bad luck, what with the career ending accident and the semi-newness of singledom that had left a little dark rain cloud over his holidays, but he hadn’t thought he’d be so unlucky for his heat to crap out on him on Christmas.

Ho ho freaking ho, he thinks bitterly as he stares at his lifeless heating system. The large metal rectangle didn’t even have enough in it to give one last death rattle as it just sat silently before him.

It looks more like a gravestone than a heater.

To make matters worse, Shiro doesn’t even know where to start with the damn thing to try and fix it himself.

He knew all the intricacies of various space crafts, and yet in the face of a heating system, he was rendered useless. Which, honestly just felt like the cherry on top of the shit sundae that had been his year.

Typical.

Heaving a sigh, Shiro kicks halfheartedly at the heating system before pulling his phone from his front pocket.

Pulling up Google, he searches ‘heating repair open christmas day,’ accepting Google’s oh so helpful suggestion of tacking on ‘near me’ at the end before pressing enter. There seems to be a momentary pause that’s just long enough for Shiro to imagine the search engine returning his inquiry with a big middle finger before it brings up a list of all the HVAC technicians in the area.

All in which have CLOSED plastered right beside their names in bold.

All, except one.

Boasting five stars from enough reviewers to make the rating seem legit, Shiro clicks the number beneath the name, not bothering to check their website for pricing.

Desperate times called for desperate measures and he was willing to pay what he needed to to regain feeling in his toes.

“Voltron Heating & AC, what can we do for you?” A smoke filled voice answers. There’s a pleasant rasp to it that reminds Shiro of a crackling fire.

“What’s your name?” The man asks, key clicks providing a quiet backdrop for his question.

“Shiro,” he answers quickly, biting his tongue when he thinks that the man is probably looking for a full name.

“Takashi Shirogane,” he rectifies, noting the pause in the typing as he speaks. “My friends call me Shiro.”

Because that’s helpful, he thinks to himself, sharpening his glare at his heater. This is all your fault.

“Alright, Shiro,” the man says, and Shiro wonders if he’s imagining the way his name sounds like silk the way it’s wrapped in his voice. “How can I help you?”

***

Standing in front of the crimson door, Keith thinks he knows what to expect.

While their town isn’t necessarily small, it is small enough for him to know about the the newcomer that had moved there in the past month.

He’s a veteran, so they say, fresh out of rehab from an accident and taking up a position at Allura’s family practice. Kind, even though life has given him enough reason not to be, Takashi Shirogane— My friends call me Shiro— unwittingly became the talk of the town.

Well, the talk of the housewives who had happened by the clinic since he’d started there.

It gave him a certain allure, one that’s left Keith’s heart racing as he raps his knuckles against the door.

He’s also supposed to be very handsome, he thinks as he hears the shuffle of footsteps on the other side.

So they say.

With that in mind, he thinks he knows what to expect up until the exact moment that the door swings open.

Shiro’s eyes catch the sunlight, sparking like a sterling flare, as his lips part around a welcoming smile. He’s younger than he’d been led to believe from the whispers of his achievements and white hair.

“Hey, Keith?” He asks, or at least, Keith thinks he asks. Caught tracking the strong straight of his jaw, it’s honestly lost on him.

Handsome, as it turned out, was an understatement.

“Hi,” Keith manages, shifting his gaze over the soft grey hoodie that is pulled taut across Shiro’s chest. Moving further still, he notes the way it’s tied just above where the elbow of his right arm should be.

“Hi,” he says again, snapping his attention back up to his face. “I’m Keith. From Voltron.”

It earns him a laugh, boastful and saccharine as Shiro leans against the doorframe and pushes his hand into the pocket of his sweats.

A stronger man might have been able to stop his gaze from watching the movement or letting his eyes linger on the comfortable black fabric.

Apparently, Keith is not a stronger man.

“I worked that out,” Shiro says around a smile.

Ever the eloquent type, Keith nods and offers a small, “right.”

Quiet, thick with warm anticipation drags a shiver down his spine that’s altogether different from the one brought on by the angry winter wind that’s been nipping at his skin. It’s weighted with the heavy metal of Shiro’s stare as he keeps it trained on him, as if expecting something more from him.

Which, right.

“So, where’s this heating unit?” Keith asks quickly, unhelpfully holding up his tool box as if there was anymore doubt as to why he was there.

Shifting slightly against the doorframe, Shiro cocks his head back towards his entryway.

“This way,” he says as he stands at his full height and turns toward the innards of his home.

Ignoring the heated twist in his gut that greedily curls around the knowledge that Shiro is a full head taller than him, Keith follows, letting the door shut quietly behind him.

It leads to an open living space, sparse and almost utilitarian with its couch, coffee table and TV set over the fireplace. The only excess comes in the form of three photos standing proud on the mantle. One, in a rich wood frame that features Shiro and a white haired woman that looks a lot like Allura from this distance, in black graduation caps.

Another boasts a group of men, dressed in uniform and posing in front of a jet.

The last, is older, and faded. Set in a golden frame, it stands out from the rest of the room if only because it has the presence of something sacred. In it, is a smiling child, held in the arms of what Keith can only assume is his grandfather.

“It’s just in here,” Shiro calls from ahead in the kitchen, the sound of his voice joined by the creak of another door opening.

Making his way through the kitchen, Keith follows Shiro out into the garage, his eyes zeroing in on the heating system that’s tucked in the corner.

It’s old.

Very, very old.

And covered in enough dust that he’s surprised Shiro hasn’t already started to display signs of black lung.

But most importantly, it’s really fucking old.

The silent assessment must play across his face, because as he’s searching his mental catalogue of heaters for the last time this style had even been made, he hears Shiro make a small, pained sound.

“That’s not a good look,” he says lowly, voice sounding dismayed. Keith shakes his head as he keeps his gaze on the silent metallic box.

“No, it’s okay.”

It’s a lie. From the looks of it, the unit is at least ten years past its replacement date. He honestly can’t even fathom how it’s made it this far, or at the very least, not set the place on fire.

“I should have known the price of this place was too good for there to not be some major fixes needed,” Shiro soliloquizes with a sigh as Keith kneels down, pulling his favorite screwdriver from his back pocket. Making quick work of the siding, it falls away with a sharp clang and a huff of dust to reveal—

Even more dust.

A small wheeze escapes him as he inhales some.

“It’s bad,” Shiro surmises from the sound, voice straining further as Keith pushes back on his haunches and shakes his head. Both at Shiro’s words, but also to clear it of dust.

“It’s not too bad,” he croaks, looking up over his shoulder and offering as much of a smile as he can with his lungs heaving and eyes watering.

“I can fix this.”

It’s another lie. He isn’t actually sure it’s fixable, but he can’t bring himself to say it. Not when Shiro is looking at him with that desperate shine in his eyes, and that jaw set by the gods themselves.

Sighing with relief, he watches as Shiro visibly deflates, his worried look softening into a mix of sheepish and thankful.

Given the circumstance, Keith is certain the first comparison his mind draws for the man shouldn’t be warmth, and yet it does as he watches him nod slowly.

“Okay,” Shiro says finally. “I’ll leave it to you, then.”

Then, he smiles. A true smile that reaches his eyes and hits Keith with all the force of an 18-wheeler. It smashes his sternum and stops his heart for long enough that he has the time to worry it won’t start again before it kicks back to life in triple time.

“Yeah, leave it to me,” Keith sputters, mouth moving without the help of his still rebooting brain.

Which, is when tragedy strikes.

“I’ll get you warm.”

It’s not what he means to say. Is never what he would mean to say. Yet, he says it anyway.

Silence falls like heavy lead around them as red floods Shiro’s cheeks. Eyes widening, Keith opens his mouth then closes it again with a click, deciding instead to turn back to the heating unit.

Staring into the thick blanket of dust, he wonders for just a moment if he could possibly suffocate himself in it before he starts to get to work.

***

He isn’t checking Keith out.

That feels like a breach in some kind of unsigned contract between him and the white knight of a heating technician that had showed up at his doorstep hours ago.

So no, Shiro isn’t checking him out as he’s on his hands and knees, half shoved into the depths of his apparently unending heating unit.

What he’s doing, is appreciating him.

Appreciating him and his lean form, with his very capable hands and sense of dry humor that played perfectly against his own.

Even after he’d worn out small talk a little over an hour in, Shiro still found himself comfortable as he sat there filling the role of silent moral support.

Shiro would even argue that he was making himself useful, after the second hour when he’d picked up on the small grunt that Keith would make before extricating himself from the bowels of the unit to switch out tools. So now, he’s also filling the role of pseudo assistant.

One who is definitely not checking him out.

He repeats it like a mantra as Keith wiggles his hips, apparently having a tough time with whatever it is in there that he’s been wrestling with.

Soft sounds escape the heating unit as he continues to struggle with the innards of it, moving this way and that, unaware of the pink flush that is sweeping over Shiro’s skin. It makes him run hot in a way that makes him wonder if the heater was already back up and running.

When he’d opened the door, he hadn’t expected to find himself pinned beneath the weight of a stare painted the most intriguing mix of jeweled purple and steely blue. At most, he’d expected the usual, stock variety of heating technicians.

A little bit older, a little bit bigger, and with a little more facial hair.

Instead, Keith turned out to be the human incarnate of a firestorm. With a voice like smoke, and presence that had him filled with an aching burn, Keith seemed to be something other that couldn’t be contained.

Lost deep in the trenches of his thoughts, Shiro misses the Keith slowly pulls back out of the unit and begins reattaching the panel he’d removed. It isn’t until he hears the sharp sound of a palm against metal that he focuses back on the technician, who is looking up at him with a smile as the soft purr of life rolls through the heater.

For one, longstanding moment, Shiro wonders if it’d be too cheesy to consider this a Christmas miracle.

“I told you I could fix it,” Keith says, relief making his smile soft as he uses a hand to push himself up onto his feet before brushing off his knees.

With his hair disheveled, and a dark streak of dust that bridges his nose, he looks like he just returned from battle.

Beautiful, a stray thought says, sending his heart ricocheting through his chest and up into his throat.

“You did,” he replies, far softer than he’d intended and he feels the ever present flush deepen beneath his scar. The comfortable silence falls once more as Keith

“So,” he continues, scratching at the back of his neck as he laughs sheepishly, “what’s the damage?”

It’s a simple enough question. A joke, even, as Keith regards him closely. His look is thoughtful, like he’s searching for something as he cocks his head.

And then he smiles.

The arch of it is a curved blade that sinks deep into his chest as Keith finally looks away and starts to rummage through his toolbox, pulling out a receipt book just moments later.

“How about a hundred bucks?” He asks, flipping through the pages in search of an unused one. Making a small sound of triumph, he pulls a pen from his pocket and pulls the cap off with his teeth.

Shiro tries not to focus too hard on the way the blue cap presses against the full of his bottom lip.

He must fail, because then Keith looks up with a questioning brow pulled high at the strangled sound that apparently comes from deep in his own throat.

“Are you sure that’s all you want?” Shiro can’t help but ask. It’s an obscenely low price, he doesn’t need to know anything about heaters to know that, and he can’t quite wrap his mind around it. Mouth caught open, he watches as Keith just nods and starts writing on the pad, shifting the pen cap to the side.

This, Shiro thinks, is also obscene but for a whole other reason.

“Really?” It comes out choked as he reaches for the wallet in his pocket, pulling it open and eyeing the credit cards he no longer needs to ensure he can pay.

The weight of expectation sits on his shoulders as he pulls his debit card free from its pocket, waiting for the other shoe to drop.

It never does, as Keith just shrugs and holds out a hand, eyes still trained downward on the receipt book. Gently, Shiro presses the card to his waiting palm. Lightning buzzes in his fingertips where they brush against Keith’s skin. The feeling pulls a small, shuddering sound from his lips that pulls Keith’s strange grey amethyst gaze up to look at him as he pulls his hand quickly back.

The buzzing feeling remains as he flexes his hand, opening and closing it to see if it would fade.

It doesn’t.

Turning his attention back down, Keith places the card beneath the carbon paper and rubs the side of his pen against it, pressing the numbers into the yellow page. The sudden tear of the paper makes Shiro jump, its sound hanging in the air as Keith folds his copy around the card and hands it back to him.

His smile, seems to grow wider, and cuts deeper.

Shiro wonders if Keith knows just how close to his heart it’s cutting.

“Merry Christmas, Shiro,” he says smoothly as Shiro takes it.

“Yeah, you too.” Shiro wants to kick himself immediately for the stuttering breathlessness of his own voice.

Get it together, Shirogane, he chides silently as Keith dips his head and grabs his toolbox. Heat is already starting to spread through him as he tries to find anything else to say, though he isn’t even sure what he could say.

Want to stay for dinner, maybe?

Want to stay forever, a very unhelpful voice supplies.

It isn’t until he’s decided on maybe thanks, that he realizes Keith has already seen himself out. The sound of his front door clicking shut rocks down his spine, landing at the base of his stomach in the form of heavy disappointment.

Beside him, his heater continues to purr, and it almost sounds like a hissing laugh.

“Shut up,” he whispers as he unfolds the receipt, grabbing his card and immediately dropping it as if its shocked him.

It hasn’t, but the handwriting beneath it had.

Swallowing down the thrumming heart in his throat, Shiro rereads it.

It’s ten digits, and a whole name.

Keith Kogane, his Christmas miracle, had left his number.

***

“A hundred dollars, Keith,” Pidge mutters under her breath for the thousandth time as she presses her forehead down into her palms. “A hundred dollars.”

Admittedly, Keith knows that it’s a low price.

Even triple that would have been an obscenely low price for the miracle he had managed. There was no reason for the fix to work, and even now, near two hours after the fact, he still isn’t quite sure how he’d done it. Nor, was he planning on questioning it.

It’s a Christmas miracle, a small voice cooed at the back of his mind as he just shrugs at Pidge yet again.

On any other day, he’d try to explain himself.

Of course, on any other day, he wouldn’t charge a customer a tenth of the price for a fix. More importantly, he wouldn’t leave his phone number either.

God, he’d left his number.

Dropping his head down on his desk with a soft thunk!, he tries to pinpoint the exact moment his life had devolved into a Hallmark Christmas movie.

As if he could actually pass as some protagonist. Or love interest.

Groaning into the fake wood grain, Keith rubbed his forehead against its cool surface.

Was he the love interest?

“A hundred dollars, Keith,” Pidge moans again in reply.

A hundred dollars, and a phone number, he silently bites back.

Falling into a shared silence, the room goes almost painfully quiet as Keith considers the many ways he could possibly explain away the temporary lapse in his own judgement.

Maybe he could blame the amount of dust he’d inhaled, claiming momentary insanity. Maybe he could claim it was nothing more than a friendly offer for Shiro to reach out to him when his heater inevitably bit it again. Or maybe, he could blame it on a deranged twin.

Yorak, Keith thinks with a mental nod when he feels the sudden buzz of a text alert skitter across his desktop and against his forehead. It freezes him, stalling his breath as his eyes fly open to be filled with the light brown of the fake wood.

Rolling his head to the side, he presses his cheek flush to the desk as he eyes his phone. At this angle, all he can see is the light of his screen as it stays lit with its message.

It’s a coincidence, he’s sure, as he continues to hold his breath and lifts a hesitant hand toward the offending piece of technology that has lodges his heart in his throat. Just a coincidence.

With a gentle press of his fingers, Keith flips the phone onto his side, his eyes widening at the bold, unsaved number, and the single line of text that accompanies it.

How about coffee sometime?

And then, it buzzes against his palm as another joins it.

It’s Shiro btw.

The obviousness of it startles a snorting sound from him as he sits up.

yeah i kinda figured

Keith breathes, the air expanding his chest and grounding him as he continues to type, letting his fingers press the words into the screen before his mind can catch up.

coffee would be great

Cutting his gaze up from the screen, he finds Pidge still at her desk with her head in her hands. By the way her shoulders move, he wonders quietly if she’s fallen asleep as he waits for a reply.

Several minutes pass before it comes in the form of a tickling vibration in his palm.

How about today?

He must make a sound, because out of the corner of his eye, he sees the bounce of her tawny hair as she flicks her head upward. Worst of all, he can feel her stare cutting into him as he taps out his response.

something tells me it might be tough finding a place open today

Shiro’s next text comes in, almost instantaneous.

You could always come back to mine. I make a mean latte :)

Forty-seven seconds pass before Keith gets the next text. He knows, because he counts them in some vague attempt to slow the rapid fire stutter of his heart as he tries to come up with what to say.

Too forward. Ignore that.

Keith has only known Shiro for the three and a half hours that it took to fix his heater, but he can already imagine the pink that is probably spilling across his cheeks as he rubs a palm against the back of his neck. It makes him laugh. A real laugh that makes Pidge’s stare burn hotter against his skin.

no i think id like that

He sends the message, all too aware of the way his lips are stuck in an upward curl when Pidge clears her throat pointedly. Looking up, he catches the way her gaze shifts between the phone and his face, and the way her mouth opens around a comment.

Keith beats her to it.

“Pidge?” He says, smile growing wider as the phone buzzes in his hand again.

“Yes?” She replies, curiosity and confusion filling the word as she looks down at the phone again.

Excitement flutters through him as the buzz tickles his palm once more.

“Let’s close up for Christmas.”

*************************

#sheith #takashi shirogane #keith kogane #voltron #and then they spent until the wee hours of the next morning just talking #ended up buying shiro a new heater #and eventually lived happily ever after. the end

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jewelrycleaningmachine · 4 years ago

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Jewelry Cleaners Buying Guide and also Frequently asked questions

Jewelry cleaning is the technique of getting rid of dust or stain from jewelry to improve its look. A good jewelry cleaner generally communicates some easy concepts to follow before selecting it. As there is a selection of jewelry, everyone needs a particular kind of cleaner, so you will make sure that the solution will not destroy or tarnish your favorite item of jewelry.

Below is what you need to keep in mind before purchasing any best jewelry cleaning machine:

The Metal Used to Make the Jewelry

When you choose the best jewelry cleaner for all your rare-earth elements, whether they are armbands, necklaces, or rings, it is always excellent to look at the type of steel, stone, and primarily all the materials used to make that jewelry. For instance, gold and rubies can not be cleansed with a raw industrial cleaner. Neither of the pearl pieces or sterling silver may require a complete vision ultrasonic jewelry cleaner.

This will certainly assure you there will be no harming of your favorite chains, rings, as well as various other bracelets.

Method of Cleaning

Some cleaners utilize heavy steam to clean the jewelry; others are commercial ultrasonic jewelry cleansers that utilize sonic resonances to clean up all the contaminations. Additionally, some cleaners use steam, while others use water and lots of various other combinations of detergents.

Therefore, search for that jewelry cleaner that applies the most effective method to clean up all the rare-earth elements and make them resemble new once again.

The Size of the Cleaning Tank

Possibly you must look for a bigger tank to cleanse the jewelry much longer if you are dealing with great deals of items you desire to tidy. You will certainly know which tank to opt for when you know the right size of the jewelry you have.

This will likewise ensure that you will appreciate the top cleansing efficiency from the cleaning remedy or liquid in the storage tank you pick.

Built-in Heater

Some special jewelry cleaners are produced with built-in heating units. Thus, you will not need to pre-heat the cleaning solutions.

Various other kinds of tools won't feature a heating system, so you might need to heat the stakes of the cleansing solution to pour them into the tank.

The major benefit of heating options is that they will well clean the oil, dust, along with lots of other toxins that exist in virtually any type of part of jewelry you consider.

Quality and also Price

In most cases, individuals do not try to find quality a lot. To make sure you purchase a top-quality jewelry cleaner, you should check out the price. Moreover, take into consideration how much you are most likely to utilize this cleaner and also the quantity of jewelry you have.

When some designs of cleansers can set you back much less, there are also some exemptions. If you have a bigger spending plan, look for expensive jewelry cleansers since they set you back more, but they will certainly take care of your valuable jewelry more softly.

Frequently asked questions

Prior to shutting the topic, I desire you to look into one of the most frequently asked questions. It might respond to a few of your own. If you still desire to ask something, there is the remark section listed below that you can make use of.

How to tidy ruby jewelry?

As you can see, there are many commercial services that you can acquire. Nevertheless, if you are looking for a home-made service, you can make one using cozy water (almost warm) and also some dishwashing soap.

After that, you can begin soaking your rings, armbands, or earrings for around 20 to 40 minutes. After that, start gently cleaning the rock with a soft toothbrush. Wash every little thing under cozy running water.

How to tidy jewelry silver?

There are numerous excellent jewelry cleaners that you can purchase for your silver. Certainly, you can make your very own home-made remedy with white vinegar and cooking soda. This mild cleanser will eliminate the hefty stain and also stop you from polishing the silver.

Which is the dish for home-made jewelry cleaner ammonia?

This is among the best home-made jewelry cleansers, as you need to measure 1/2 cup of ammonia, 1/2 mug dishwashing liquid, as well as 1 1/2 mugs of cozy water into a glass container.

After blending it delicately, put the jewelry into it, leave it for a number of mins and also, they will certainly be bright as well as glossy again.

How to tidy gold jewelry in your home?

You require to comply with these very easy actions:

Mix some dawn meal cleaning agent with warm, not hot, water.

Include some decreases in ammonia.

Start cleaning the jewelry thoroughly with a small-size toothbrush.

Location the jewelry in warm water to rinse.

Beginning to air completely dry every little thing very carefully, towel-dry with a regular fabric or towel-dry.

Can you clean jewelry with toothpaste?

Yes, you placed a little toothpaste in your fingers, take the jewelry and also begin massaging it gently.

How to clean fake jewelry?

Considering that phony jewelry is not made of rare-earth elements, it is not a good idea to let it soak in water for a very long time, right? This is why you should use a washcloth to clean the jewelry gently.

Cleaning up the jewelry is vital, not only that it will certainly eliminate dirt as well as gunk, but likewise extend the life as well as elegance of the precious metals and stones. Additionally, polishing will certainly remove scrapes from all these surfaces.

Now that you were familiar with which are the most effective jewelry cleaners on the market, you can utilize unique solutions, clothing, as well as creams that contain little particles and also which will certainly remove the dust when massaged against metal.

Remember to rinse all the risks accessories from utilizing it after brightening as well as cleaning up. You can choose a cleaning service purchased at the store, instead of making one on yourself.

Although cleaning the jewelry should be a regular habit that will maintain them in perfect form, attempt preventing the home remedies and also purchase a professional cleaning remedy.

Select the option intelligently for the jewelry you have. The last point you want is to spoil a gorgeous collection of jewelry or a bracelet.

#jewelry #jewelry cleaner #jewelry cleaning #jewelry cleaning machine #best jewelry cleaning machine #best jewelry cleaners

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masterbuildermercantile · 4 months ago

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Buy Sterling Unit Heater Parts - MasterBuilder Mercantile

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bigcobhybrids · 7 years ago

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Setup Of Your Walk In Bathtub

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Normally, traditional bathtubs threaten as well as hazardous for individuals or senior citizens with mobility device problems to make use. You’ll locate numerous crashes that can happen when getting in as well as leaving a tub. Obviously, you would not desire your enjoyed one when she or he desires to be independent, in the toilet, to deal with any kind of sort of injury. Good idea there are outstanding services in the kind of walk in tubs as well as showers nowadays. As well as, you might discover all kinds of walk in bath tubs in Sterling Utah, in addition to, walk in showers.

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tainghekhongdaycomvn · 7 years ago

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Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that you can both empathize with SAB brand owners and create a strategy that honors limitations while also identifying opportunities.

In marketing SABs, you’ve got to learn to make the best of a special situation. In this post, I want to address two of the realities these companies are facing right now that call for careful planning: the unique big picture of SAB local listing management, and the rise of Google’s Home Service Ads.

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Our family went on to form a lasting relationship with this expert who has warned me about everything from lint fires in dryers to mis-branded appliances slapped together in dubious factories. I’m an admiring fan of genuinely knowledgeable service people who come to my doorstep, crawl under my house where possums dwell, ascend to my eerie attic despite spiders, and are professionally dedicated to keeping my old house livable. I work on a computer, surrounded by comforts; these folks know what real elbow grease is all about:

It’s because of my regard for these incredibly hard-working SAB owners and staffers that I’ve always taken issue with the fact that the local Internet tends to treat them in an offhand manner. They do some of the toughest jobs, and I’d like their marketing opportunities to be boundless. But the reality is, the road has been rocky and the limits are real.

Google goofed first

When Google invested heavily in developing their mapped version of the local commercial scene, there was reportedly internal disagreement as to whether a service area business is actually a “place” and deserved of inclusion in Google’s local index. You couldn’t add service area businesses to the now-defunct MapMaker but you could create local listings for them (clear as mud, right?). At a 2008 SMX event, faced with the question as to how SABs could be accurately represented in the local results, a Google rep really goofed in first suggesting that they all get PO boxes, only to have this specific practice subsequently outlawed by Google’s guidelines.

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Google has shown little zeal for suspending listings that violate the hide-address guidelines, with one notable exception recently mentioned to me by Joy Hawkins of Sterling Sky: SABs who click the Google My Business dashboard box stating that they serve clients at the business’ location in order to get themselves out of no man’s land at the bottom of the Google Home Service ad unit are being completely removed from the map by Google if caught.

Meanwhile, concern has been engendered by past debate over whether hiding the address of a business lowered its local pack rankings. The 2017 Local Search Ranking Factors survey is still finding this to be the #18 negative local pack ranking factor, which might be worthy of further discussion.

All of these factors have created an environment in which legitimate SABs have accidentally incorrectly listed themselves on Google and in which spammers have thrived, intentionally creating multiple listings at non-physical addresses and frequently getting away with it to the detriment of search results uniformity and quality. In this unsatisfactory environment, the advent of Google’s Home Service Ads program may have been inevitable, and we’ll take a look at that in a minute.

Limits made clear in listing options for SABs

Whether the risk of suspension or impact on rankings is great or small, hiding your address on SAB Google My Business listings is the only Google-approved practice. If you want to play it totally safe, you’ll play by the rules, but this doesn’t automatically overcome every challenge.

Google is one of the few high-level local business index requiring hidden SAB addresses. And it’s in this stance that SABs encounter some problems taking advantage of the efficiencies provided by automated location data management tools like Moz Local. There are three main things that have confused our own customers:

Because our SAB customers are required by Google to hide their address, Moz Local can’t then verify the address because… well, it’s hidden. This means that customers need to have a Facebook listing with a visible address on it to get started using Moz Local. Facebook doesn’t require SAB addresses to be hidden.

Once the customer gets started, their ultimate consistency score will generally be lower than what a brick-and-mortar business achieves, again because their hidden GMB listing address can’t be matched to all of the other complete listings Moz Local builds for them. It reads like an inconsistency, and while this in no way impacts their real-world performance, it’s a little sad not to be able to aim for a nifty 100% dashboard metric within Moz Local. Important to mention here that a 100% score isn’t achievable for multi-location business models, either, given that Facebook’s guidelines require adding a modifier to the business name of each branch, rendering it inconsistent. This is in contrast to Google’s policy, which defines the needless addition of keywords or geo-modifiers to the business name as spam! When Google and Facebook fundamentally disagree on a guideline, a small measure of inconsistency is part and parcel of the scenario, and not something worth worrying about.

Finally, for SABs who don’t want their address published anywhere on the Internet, automated citation management simply may not be a good match. Some partners in our network won’t accept address-less distribution from us, viewing it as incomplete data. If an SAB isn’t looking for complete NAP distribution because they want their address to be kept private, automation just isn’t ideal.

So how can SABs use something like Moz Local?

The Moz Local team sides with SABs — we’re not totally satisfied with the above state of affairs and are actively exploring better support options for the future. Given our admiration for these especially hard-working businesses, we feel SABs really deserve to have needless burdens lifted from their shoulders, which is exactly what Moz Local is designed to do. The task of manual local business listing publication and ongoing monitoring is a hefty one — too hefty in so many cases. Automation does the heavy lifting for you. We’re examining better solutions, but right now, what options for automation are open to the SAB?

Option #1: If your business is okay with your address being visible in multiple places, then simply be sure your Facebook listing shows your address and you can sign up for Moz Local today, no problem! We’ll push your complete NAP to the major aggregators and other partners, but know that your Moz Local dashboard consistency score won’t be 100%. This is because we won’t be able to “see” your Google My Business listing with its hidden address, and because choosing service-related categories will also hide your address on Citysearch, Localeze, and sometimes, Bing. Also note that one of our partners, Factual, doesn’t support locksmiths, bail bondsmen or towing companies. So, in using an automated solution like Moz Local, be prepared for a lower score in the dashboard, because it’s “baked into” the scenario in which some platforms show your full street address while others hide it. And, of course, be aware that many of your direct local competitors are in the same boat, facing the same limitations, thus leveling the playing field.

Option #2: If your business can budget for it, consider transitioning from an SAB to a brick-and-mortar business model, and get a real-world office that’s staffed during stated business hours. As Mike Blumenthal and Mary Bowling discuss is in this excellent video chat, smaller SABs need to be sure they can still make a profit after renting an office space, and that may largely be based on rental costs in their part of the country. Very successful virtual brands are exploring traditional retail options and traditional brick-and-mortar business models are setting up virtual showrooms; change is afoot. Having some customers come to the physical location of a typical SAB may require some re-thinking of service. A locksmith could grind keys on-site, a landscaper could virtually showcase projects in the comfort of their office, but what could a plumber do? Any ideas? If you can come up with a viable answer, and can still see profits factoring in the cost of office space, transitioning to brick-and-mortar effectively removes any barriers to how you represent yourself on Google and how fully you can use software like Moz Local.

If neither option works for you, and you need to remain an SAB with a hidden address, you’ll either need to a) build citations manually on sites that support your requirements, like these ones listed out by Phil Rozek, while having a plan for regularly monitoring your listings for emerging inconsistencies, duplicates and incoming reviews or b) hire a company to do the manual development and monitoring for you on the platforms that support hiding your address.

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

As service area business owner or marketer, you can’t be faulted for feeling that Google hasn’t handled your commercial scenario terribly well over the years. As we’ve discussed, Google has wobbled on policy and enforcement. Not yet mentioned is that they’ve never offered an adequate solution to the reality that a plumber located in City A equally services Cities B, C, and D, but is almost never allowed to rank in the local packs for these service cities. Google’s historic bias toward physical location doesn’t meet the reality of business models that go to clients to serve. And it’s this apparent lack of interest in SAB needs that may be adding a bit of sting to Google’s latest move: the Home Service Ads (HSA) program.

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

Suddenly, SABs have moved to the core of Google’s consciousness, and an unprecedented challenge for these business models is that, while you can choose whether or not to opt into the program, there’s no way to opt out of the impacts it is having on all affected local results.

An upheaval in SAB visibility

If HSA has come to your geo-industry, and you don’t buy into the program, you will find yourself relegated to the bottom of the new HSA ad unit which appears above the traditional 3-pack in the SERPs:

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

*I must tip my hat again to Joy Hawkins for helping me understand why that last example hasn’t vanished from the packs — it’s unclaimed. Honestly, this blip tempts me to unclaim an SAB listing and “manage” it via community edits instead of the GMB dashboard to see if I could maintain its local finder visibility… but this might be an overreaction!

If you’re marketing an SAB, have been relegated to the bottom of the HSA ad unit, and have vanished from the local pack/finder view, please share with our community how this has impacted your traffic and conversions. My guess would be that things are not so good.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

But, bizarrely, understand that in some ways, Google has just made your GMB listing less important. If you have to hide your address and won’t be shown in HSA-impacted local packs and finder views because of this guideline compliance, your GMB listing is likely to become a less important source of visibility for your business.

Be sure, then, that all of your other local business listings are in apple-pie order. If you’re okay with your address being published, you can automate this necessary work with software like Moz Local. If you need to keep your address private, put in the time to manually get listed everywhere you can. A converted lead from CitySearch or Foursquare may even feel like more of a victory than one from Google.

Because diversification has just become a great deal more important, alternatives like those offered by visibility on Facebook are now more appealing than ever. And ramp up your word-of-mouth marketing and review management strategies like never before. If I were marketing an SAB, I’d be taking a serious new look at companies like ZipSprout, which helps establish real-world local relationships via sponsorships, and GetFiveStars, which helps with multiple aspects of managing reviews.

Know that organic visibility is now more of a prize than previously. If you’re not in the packs, you’ve got to show up below them. This means clearly defining local SEO and traditional SEO as inextricably linked, and doing the customary work of keyword research, content development, and link management that have fueled organic SEO from the beginning. I’m personally committing to becoming more intimately familiar with Moz Pro so that I can better integrate into my skill set what software like this can do for local businesses, especially SABs.

Expect change. HSA is still a test, and Google continues to experiment with how it’s displaying its paying customers in relationship to the traditional free packs and organic results. Who knows what’s next? If you’re marketing SABs, an empathetic and realistic approach to both historic and emerging limitations will help you create a strategy designed to ensure brand survival, independent of Google’s developments.

Why is Google doing this?

I need to get some window blinds replaced in my home this fall. When I turned to Google’s (non-HSA) results and began calling local window treatment shops, imagine my annoyance in discovering that fully ½ of the listings in the local finder were for companies not located anywhere near my town. These brands had set up spam listings for a ton of different cities to which they apparently can send a representative, but where they definitely don’t have physical locations. I wasted a great deal of time calling each of them, and only felt better after reporting the listings to Google and seeing them subsequently removed.

I’m sharing this daily-life anecdote because it encapsulates the very best reason for Google rolling out Home Service Ads. Google’s program is meant to ensure that when I use their platform to access service companies, I’m finding vetted, legitimate enterprises with accurate location data and money-back satisfaction guarantees, instead of finding the mess of spam listings Google’s shifting policies and inadequate moderation have created. The HSA ad units can improve results quality while also protecting consumers from spurious providers.

The other evident purpose of HSA is the less civic-minded but no less brilliant one: there’s money to be made and Google’s profit motives are no different than those of any other enterprise. For the same reason that Amazon has gotten into the SAB lead gen business, Google wants a piece of this action. So, okay, no surprise there, and if the Google leads wind up growing the revenue of my wonderful German handyman, more power to them both.

But I hope my plumber, and yours, and your clients in the service markets, will take a step back from the Monopoly board and see this as a moment to reevaluate a game in which Google and Amazon are setting up big red hotels on Boardwalk and Park Place. I do advocate getting qualified for HSA, but I don’t advise a stance of unquestioning loyalty to or dependence on Google, particularly if you haven’t felt especially well-served by their SAB policies over the years. If Google can drive lucrative leads your way, take them, but remember you have one advantage Google, Amazon and other lead generation agencies lack: you are still the one who meets the customer face-to-face.

Opportunity is knocking in having a giant of visibility like Google selling you customers, because those customers, if amazed by your service, have grandmothers, and brothers and co-workers who can be directly referred to your company, completely outside the lead-gen loop. In fact, you might even come up with an incentivization program of your own to be sure that every customer you shake hands with is convinced of your appreciation for every referral they may send your way.

Don’t leave it all up to Google to make your local SAB brand a household word. Strategize for maximum independence via the real-world relationships you build, in the home of every neighbor where the door of welcome is opened in anticipation of the very best service you know how to give.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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Special Notes for SABs Amid Decreased Local Search Visibility http://ift.tt/2yn0Yjp xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Special Notes for SABs Amid Decreased Local Search Visibility http://ift.tt/2yn0Yjp xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Special Notes for SABs Amid Decreased Local Search Visibility http://ift.tt/2yn0Yjp xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Special Notes for SABs Amid Decreased Local Search Visibility http://ift.tt/2yn0Yjp xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Special Notes for SABs Amid Decreased Local Search Visibility http://ift.tt/2yn0Yjp xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Special Notes for SABs Amid Decreased Local Search Visibility http://ift.tt/2yn0Yjp xem thêm tại: http://ift.tt/2mb4VST để biết 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0 notes

swunlimitednj · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

from Blogger http://ift.tt/2xgRR3V via SW Unlimited

0 notes

ubizheroes · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

youtube

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

…in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

from Moz Blog https://moz.com/blog/sabs-decreased-local-search-visibility via IFTTT

from Blogger http://imlocalseo.blogspot.com/2017/10/special-notes-for-sabs-amid-decreased.html via IFTTT

from IM Local SEO https://imlocalseo.wordpress.com/2017/10/04/special-notes-for-sabs-amid-decreased-local-search-visibility/ via IFTTT

from Gana Dinero Colaborando | Wecon Project https://weconprojectspain.wordpress.com/2017/10/04/special-notes-for-sabs-amid-decreased-local-search-visibility/ via IFTTT

from WordPress https://mrliberta.wordpress.com/2017/10/04/special-notes-for-sabs-amid-decreased-local-search-visibility/ via IFTTT

0 notes

lawrenceseitz22 · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

from Blogger http://ift.tt/2xhR3qs via IFTTT

#IFTTT #Blogger

0 notes

camerasieunhovn · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

0 notes

kraussoutene · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

http://ift.tt/2yWQYum

#Special Notes for SABs Amid Decreased Local Search Visibility

0 notes

rlprofoundearthquakefan · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

0 notes

donaldhurst43106 · 7 years ago

Text

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis

Let’s talk listings, Moz Local, and SABs

I was fascinated by my appliance repairman — an older German ex-pat with a serious demeanor — the first time he looked at my wall heater and pronounced,

“This puppy is no good.”

Google goofed first

Confusion and spam flowed in

For the record,

Both SABs and brick-and-mortar businesses are currently eligible for Google My Business listings if they serve customers face-to-face.

SABs must have some form of legitimate street address, even if it’s a home address, to be included

Only brick-and-mortar businesses are supposed to have visible addresses on their listings, but Google’s shifting messaging and inconsistent guideline enforcement have created confusion.

Limits made clear in listing options for SABs

So how can SABs use something like Moz Local?

I wish the digital marketing sky could be the limit for SABs, but we’ve got to do the most we can working within parameters defined by Google and other location data platforms.

Now comes HSA: Google’s next SAB move

You’re not alone if you don’t feel totally comfortable with Google becoming a lead gen agent between customers and, to date:

Plumbers

House cleaners

Locksmiths

Handymen

Contractors

Electricians

Painters

Garage door services

HVAC companies

Roadside assistance services

Auto glass services

...in a rapidly increasing number of cities.

An upheaval in SAB visibility

Additionally, even if you were #1 in the 3-pack prior to HSA coming to town, if you lack a visible address, your claimed listing appears to have vanished from the pack and finder views.

So, what can SABs do in this new landscape?

I don’t have all of the answers to this question, but I do have these suggestions:

Obviously, if you can budget for it, opt into HSA.

Why is Google doing this?

0 notes