#Soft drinks in India

[emmaameliamiaava]

Hindustan Coca Cola Beverages Pvt Ltd - Beverage Manufacturing Company In India

Hindustan Coca-Cola Beverages Pvt ltd is India's top FMCG manufacturing company that produces beverages like Coca-Cola, Sprite, Minute Maid & Kinley water.

[foxnangelseo]

Soft Drink Market in India Poised for Significant Growth, According to Varun Beverages

Varun Beverages, a leading PepsiCo bottler in India, has recently announced that the soft drink market in India is expected to see significant growth in the coming years. This projection is based on the increasing demand for soft drinks and the growing popularity of non-alcoholic beverages in the country.

According to a report by the Indian Soft Drinks Market, the soft drink industry in India is expected to grow at a CAGR of 7.5% during the period 2021-2026. This growth is attributed to the rising disposable income of the Indian population, the increasing urbanization, and the changing lifestyle patterns of the younger generation.

Varun Beverages, which is one of the largest franchisees of PepsiCo in the world, operates in 27 countries and produces a range of carbonated and non-carbonated beverages. The company has witnessed a surge in demand for its products in India, especially in the non-alcoholic segment.

In addition, Varun Beverages has also been expanding its production capacity in India, with the recent acquisition of PepsiCo's bottling plants in six states. The company is expected to increase its production capacity to meet the country's growing demand for soft drinks.

The soft drink market in India is dominated by major players such as Coca-Cola, PepsiCo, and Parle Agro, who collectively hold more than 90% of the market share. However, the market is also witnessing the entry of new players, who are introducing innovative products to cater to the changing preferences of consumers.

Overall, the Indian market is expected to grow rapidly in the coming years, driven by the growing demand for non-alcoholic beverages and the expanding middle-class population. As one of the leading players in the industry, Varun Beverages is well-positioned to capitalize on this growth and emerge as a major player in the Indian soft drink market.

Fox&Angel is an open strategy consulting ecosystem, put together by a top-line core team of industry experts, studded with illustrious success stories, learnings, and growth. Committed to curate bespoke business & strategy solutions for each of your challenges, we literally handpick consultants from across the globe and industries that fit the role best and help you on your path to success. 

This post was originally published on: Foxnangel

[marutimacpack]

Fully Automatic Cold Drinks Plant Manufacturers

Maruti Machines Private Limited is a leading Fully Automatic Cold Drinks Plant Manufacturers, Exporters, and Suppliers in Ahmedabad, Gujarat, and offers premium quality equipment designed for efficient production. We craft premium cold drink plants with advanced technology and robust construction to meet your needs. Our diverse range offers efficiently designed models for various applications, ensuring smooth operation and consistent supply. Contact us and visit our website today to discuss your requirements!

[newbusinessideas]

How to Start a Soft Drink Business on Small Scale

🎥 Ready to turn your soft drink dreams into reality? 🥤✨ Discover the step-by-step process of How to Start a Soft Drink Manufacturing Business on Small Scale! 💼💡 Let's make your beverage business go viral! #EntrepreneurLife #SmallScaleBusiness

Soft Drink Business – Soft drinks are popular beverages that contain sugar, flavourings, and carbonated water. They are loved by people of all ages and are available locally and abroad. Soft drinks from many foreign companies are also available in our country. Soft drinks have become an integral part of people’s lives in India, providing refreshments after a hot and tiring day. The soft drink…

[prfrostbox]

PRfrostbox.com YouTube Channel. We are all about technology, healthy eating and jobs.

[marutimachines]

Comprehensive Guide to Launching a Successful Carbonated Soft Drink Business in India

Are you contemplating entering the lucrative soft drink market in India? If so, you're on the brink of a refreshing business opportunity. Carbonated soft drinks enjoy immense popularity in India, and the demand for innovative flavors and high-quality products is continuously on the rise. In this comprehensive guide, we will take you through all the essential steps to kick-start your own carbonated soft drink business, making use of state-of-the-art technology like a fully automatic cold drinks plant, canning lines for carbonated soft drinks, and the expertise of Maruti Machines Pvt. Ltd.

1. Market Research and Planning

Before delving into the business, embark on a comprehensive market research journey. Understand consumer preferences, study local competitors, and identify your target demographics. Recognize gaps in the market that your carbonated soda soft drink plant can fill.

2. Crafting a Robust Business Plan

Create an all-inclusive business plan that outlines your objectives, budget, marketing strategy, and sales projections. Make sure your plan includes detailed information about sourcing equipment like a carbonated plant, canning lines, and any potential partnerships with suppliers, such as Maruti Machines Pvt. Ltd.

3. Navigating Legal Requirements

Register your soft drink business and obtain all the necessary permits and licenses. It's imperative to comply with food safety regulations and quality standards to ensure that your products meet the highest industry benchmarks.

4. Choosing the Right Location and Building Infrastructure

Select a strategically sound location for your carbonated plant. Your facility should be equipped with a fully automatic cold drinks plant and canning lines for carbonated soft drinks. Maruti Machines Pvt. Ltd. offers cutting-edge equipment tailored to your specific needs.

5. Mastering the Art of Recipe Development

Devote time to crafting unique and enticing soft drink recipes. Experiment with flavors that not only appeal to the Indian palate but also set your brand apart from the competition.

6. Ensuring Top-Notch Production and Quality Control

Invest in stringent quality control measures to maintain product consistency. Regular inspections and maintenance of your fully automatic cold drinks plant are essential to ensure efficient production.

7. Effective Branding and Marketing Strategies

Develop a robust brand identity and marketing strategy. Leverage digital marketing, social media, and traditional advertising to create widespread awareness and attract customers.

8. Establishing a Reliable Distribution Network

Set up reliable distribution channels to reach a broad audience. Explore partnerships with retailers, restaurants, and wholesalers to expand your market reach.

9. Embracing Sustainability

Incorporate sustainable practices into your soft drink production process, such as using eco-friendly packaging and responsibly sourcing ingredients.

10. Evolving with Customer Feedback and Market Trends

Listen attentively to customer feedback and continuously improve your products. Be adaptable to changing consumer preferences and market trends.

Starting a carbonated plant & carbonated soft drink business in India can be both a refreshing and highly profitable venture. By leveraging cutting-edge technology like a fully automatic cold drinks plant and canning lines, along with the expertise of Maruti Machines Pvt. Ltd., you can position yourself for resounding success in this fiercely competitive market.

Remember, the key to success lies in offering unique, high-quality products that captivate the hearts and taste buds of Indian consumers. We, at Maruti Machines Pvt. Ltd., wish you the best of luck with your soft drink business journey!

[ritumistry11]

HCCB Coca-Cola manufacturer is Often in the news for its milestone achievements and accolades. Visit our website for more news & updates on beverage manufacturing.

[luckystorein22]

Fanta Orange Zero Sugar Soft Drink, 2 x 330ml

Fanta orange zero sugar soft drink is a sugar free version of our sparkling fruit-flavoured drink Brand

[smallgodseries]

People assume she’s a newcomer, a fad, a frivolous flash in the pan.  But she was there when the first pumpkin pies were being baked; she was there when the first colonist cookbook was published, in 1769.  She was there when the British raided the rest of the world for flavors they could steal, and while her appearance may be sweet and adorable, her hooves are soaked in the blood of empire, for without conquest, she could never have been born.

But people, unwilling to consider the structure beneath the surface, look at her and see only big eyes, a flowing mane, a coat as soft as silk and as dark as midnight, and they mock her adherents, call them “basic” as if anything could be considered truly basic when it had been built through so many crimes.

Every piece of her was stolen.  Every pinch and particle was the subject of a terrible war.  The price of cinnamon is slaughter.  The fee for nutmeg is subjugation.  And now we serve her sacraments with whipped cream and sugar sprinkles, as if both those things had not also been stolen at some point, as if a foamy cloud could somehow clean the blood from those long lashes.

In these modern days, her most common manifestation is blended with sweet cream and coffee—a drink that has many gods of its own, that has sparked even more wars than her cinnamon pungency.  But for most of her time, she has been carried in the pie.

Pumpkin pie.  The ultimate jewel in the crown of colonialism.  Cooking techniques from Europe, spices stolen from India, Asia, and the Middle East, and a vegetable crown taken from the Americas, sliced and mashed and mixed until its wildness is lost, subsumed into custardy blandness, become one with the melting pot.

She’s not a newcomer.  And she’s not nice, either, and so few of those who worship her understand, anymore, that she’s not a god of whimsy or basic delights.

She is, now and always, a god of war.

[itskattkm]

More that you could ever know

Summary: forced by your best friend you met Tara Carpenter on a Christmas Party in the frat house.

Warnings: fluff, alcohol, slipping, bad flirting? bad grammar?

A/N: for my Holidays lovers

Here I was. At a stupid frat house Christmas party. Forced by my best friend Layla. We had promised each other to do more things we usually didn’t. And since I mostly didn’t go to party’s Layla was the quite opposite. She said I need to have fun, get drunk and maybe even kiss someone randomly. Instead of being so careful and worried all the time.

So again. Here I was. Sitting on the stairs watching everyone getting drunk, dancing, laughing and making out. I had lost Layla about twenty minutes ago. She was dancing with some guy called Chad. As it seemed she knew him from the football team since she was a cheerleader. Sure she was, she was a beautiful woman from the India and knew how to move her body.

I watched them talking and having fun. At some point Layla pointed at my direction, Chads gaze fell on me and I waved awkwardly at him. He waved back and kept talking with Layla. A few seconds later I lost the sight of them. I sighed and looked at my empty cup.

„Y/N!“ suddenly a light voice called my name and in the next moment a woman fell down beside me on the stairs. Sitting now next to me.

I chuckled slight. Tara Carpenter. One of Chad friends as I knew from Layla. She looked so cute with her wide grin and the red Christmas hat she had on.

„Your name is Y/n right?“ she asked now with fear in her big sparkling drunk eyes while putting her hand on my shoulder.

I laughed and nodded. Tara sighed relived and pointed her finger at me „damn I got scared for a sec there. I thought I was sitting beside the wrong girl“ she explained and looked up to the stairs where other people sat.

Then her gaze met mine again, she adjusted her hat and held her hand out „Tara Carpenter, send by our friends to give you some company“ I laughed shy and shook her hand while introducing myself „Y/n Y/l/n the girl who was looking lonely at the stairs…“

Tara looked at me in a way I couldn’t really explain. For me it was a mixture of bring curious, cuteness and hotness at the same time… and for sure slight glimpse of drunkenness.

„not anymore… I’m here now“ she said with a tone in her voice that made me almost blush.

Then she took of her hat and put it on mine looking at me with a wide smile, showing her dimples. God that woman looked gorgeous, without even trying.

„So Y/n… what brought you here tonight?“ she asked and nudged my shoulder playfully.

I chuckled and looked over to Layla and Chad still talking, having fun „Layla… at the very beginning of this year we promised to do things we usually don’t. That’s why I’m here“

There was a little spark in Tara’s eyes

„And why exactly are you here? Because you don’t like party’s?“

I shrugged my shoulders „usually yes. But Layla wants me to have fun without worrying at all once. Drinking. Making out with random people… it’s just not my thing“ I explained

Tara’s eyes turned somehow softer, her smile had something flirty „but is it what you want?“ she asked me.

I began to think and right at that moment began to play all I want for Christmas. I laughed and said „seems like Mariah Carey is talking for me…“ I tried to joke but Tara’s gaze didn’t changed. It was quite the opposite, she looked even more intimidating now and said „so all you want for Christmas is me?“ I looked speechless at her not sure how to react while my face was getting hot „want me all for your own? More then i could ever know?“ she added.

I wasn’t sure if I should laugh or not cause I felt so caught off guard. Then suddenly Tara grabbed my jaw and pulled me closer and in the next moment our lips met. I felt goosebumps all over my body. My heart racing like crazy and my body getting so hot it felt like I was having a fever. When her soft lips left mine I kept my mouth slightly open in a overwhelmed way while opening my eyes slowly.

Tara smiled at me, still with that expression I couldn’t describe but totally felt turned on to. „congratulations you came closer to the making out with someone part on your list…“ my mouth was still opened and I looked confused away. Trying to process what had happened. Then I heard Tara laughing „sorry I really caught you off guard did I?“ she said and waved her hand in front of my eyes. I came back to reality and looked at her saying „what?“ Tara smiled more and then pulled her hand around my neck pulling me in „your really cute…“ she whispered before her lips met mine again.

I melted away right away and almost slipped from the stair I was sitting on while trying to lean in more into the kiss. Our lips separated because of that and Tara held me tight by my shoulders with wide eyes and a smile to make sure I wouldn’t fall.

I looked at her with wide eyes to and couldn’t help but laugh „I guess I was falling pretty fast“ I joked and Tara began to laugh too „I hope I don’t fall hard then…“ she said chuckling.

I sat back beside her while she held tight on my arm to make sure I wouldn’t slip again.

„…so… what about the drinking part then?“ I asked shy. Tara’s smile got wider and she leaned closer to my ear „but we haven’t finished the making out part yet“ I blushed slight and shivered at her whisper tone.

„Later?“ I asked and my gaze wandered between her lips and eyes. She nodded and got up. She held her hand out for me to hold onto it while guiding me down the stairs through the crowd. In the next few moments we drank together some shots and egg flip.

I furrowed my brows at the taste and looked at her confused „that’s the stuff you all like? No… I won’t accept that. I’ll show you something good now“

I said and took her hand guiding her into the kitchen. I began to look like crazy through all the cabinets. Tara giggled „what are you looking for Y/n?“

I stretched my self so I could reach the highest cabinet. But I couldn’t reach it.

„Pick me up I’ll help you“ said Tara and stood beside me. I smiled wide and pulled my arms around her tights and pulled her up, stumbling slight. Tara laughed and tried to hold herself on the cabinets „so what are we searching for?“ she asked. I giggled and looked up but was faced with her ass in those tight jeans. I blushed more and looked back down. But Tara seemed to caught me.

„hot chocolate…“ I said. Tara seemed confused but soon found some. I let her back down and she gave me the hot chocolate mixture grinning wide „did you like the view tho?“ she said teasing. I blushed more „I did… but what I’m seeing now is way more beautiful“ she nudged my shoulder before giving me a intense wet kiss on the cheek.

It took me sometime to come back to reality but I made it. „so you wanted to drink hot chocolate?“ asked Tara confused.

I had a cheeky smile and pulled out a bottle baileys out „with this one“. Tara seemed surprised and was curious to taste the upcoming drink. That’s when I began to look for the things I needed before preparing two hot chocolates with a shot of Baileys in them and some wiped cream on top.

I gave Tara the mug and we looked for a place that was way more quieter. So we went outside of the frat house and sat down on the porch watching the snow falling down while the street was fully lightened by the frat house itself. The Christmas music was changing to different remix variants and the Christmas lights were escalating.

„Cheers“ I said and toasted with Tara while taking a sip from the hot chocolate, I sighed relived because of the sweet taste and the undertone of the vanilla chocolate taste of Bailey’s itself. I felt Tara’s eyes on me and asked confused “what?” Again she had that now more luring expression with a shot of cuteness while looking at me “I see you do enjoy things with passion”.

I blushed slight and watched her taking a sip “mhm… okay…” she sighed satisfied “that’s really good!” She said and took another big sip. I laughed and looked at her admiring, when her gaze met mine I reached out with my hand and wiped some cream away from her upper lip “you had some wiped cream on the lips” I said quite and then wiped my thumb at my jeans while holding my cup with both hands to warm them.

I still felt Tara’s gaze on me. I looked at her and asked curious “what?” Tara almost looked like she was frozen. Her eyes then wandered between my eyes and lips whispering “you’re defiantly different” she leaned in so fast that she crashed her lips on mine. I tried to catch my breath and suddenly she had put both our cups away, turning her body fully towards me, holding my neck and kissing me deeply.

I cupped her cheek kissing her back slowly back. Tasting the hot chocolate on her lips. Not feeling the freezing coldness at all while kissing her on the porch while it was still snowing.

“Y/n are you here?!” Called Layla while entering the porch. When she saw her best friend making out with Tara she immediately covered her mouth with her hand and looked with wides eyes at them. She stayed quiet and walked backwards back into the house with pure excitement.

Our kiss slowed down and we catched our breath for a few seconds but not moving away one inch from each other. We both smiled. Curious I asked… “so… were you falling hard?” Tara laughed loud and pulled me back in, kissing me passionately while saying teasing between the kiss “we’ll find out”.

After kissing for a few minutes it began to get cold.

I got up and smiled wide looking down at her “from a scale zero to ten… how spontaneous can you be?” I asked.

Tara grinned wide “depends” I chuckled and held my hand out for her “what about ice skating? I know a place” Tara’s eyes sparkled and she grabbed my hand to get up from the porch, she suddenly slipped on the stair and I catched her immediately but didn’t thought that I would slip myself when I catched her and now I was lying on my back on the hard floor covered by snow. Tara lying on top of me looking worried at me.

I smiled weak and said “okay ice skating doesn’t seem to be a good idea then” Tara laughed and looked at me with so much admiration suddenly.

“At least… I can tell now that I feel hard…” I laughed “we both” added Tara sitting slowly up in my lap looking down at me. I kept laughing but felt a bit dizzy “I… why… why is everything moving?” Then there was worry in Tara’s eyes again and she leaned over me cupping my left cheek holding her fingers up “ how many fingers do you see?”

I struggled catching her fingers and tried to focus my eyes but couldn’t. Tara laughed worried and kissed me soft on the lips “I’ll take care of you now”. I smiled and never felt that relaxed and safe before. “Can I get another kiss?” I asked. Tara looked at me with a wide grin “you know… since I’m pretty hurt…” I said joking and then Tara leaned back down and kissed me so deep that I felt like melting away. Melting in her hands and thinking that the decision to go over my boundaries today was the best I could have done.

[emmaameliamiaava]

Investor Relations - FMCG-Company in India - HCCB

Explore HCCB's, FMCG company in India - Investor Relations news about financial performance & corporate updates. Visit our website to know more!

[eunoia-writes]

Confessions • Felix Catton x Reader

Summery - after a night of drinking bottle after bottle of wine Felix makes a confession which spirals his and y/n’s life into a whirlwind of romance only to be momentarily put on hold due to his jealousy.

Warnings - Drinking, jealous!Felix, Felix being a bit of a dick, secret romance

There was a soft humm of laughter from the other room while y/n walked into the dimly lit kitchen in search for the other wine bottles. She opened the fridge grabbing a bottle of Red and a bottle of white before she walked back into the living room where everyone was sat reminiscing on old summers stories. She placed the bottles down before sitting back down next to her friend, Farleigh.

“Y/n… do you remember that guy that put the love note your dorm letter box?” Indi said laughed as Felix groaned while y/n just nodded. Felix grabbed the bottle of red and topped up her glass before Turing to face his friend Indi.

“Can we not talk about this for the 100th time?” Felix asked

“Oh but why it was so adorable the way he fumbled over his words and laughed at everything y/n said.” Indi added

“Y/n doesn’t need someone who laughs at everything she says or can’t form a coherent sentence. Hell she’s smarter than all of us.”

y/n couldn’t help but blush slightly. Yes it was wrong and juvenile of her to he crushing on her friend who protects her no matter what cost.

“That’s real sweet of you, Fi.” Oh how he adored that nickname she gave him

“Anything for you.” He said looking at her for what could have been slightly too long

“We should really head off.” India said sharing a look with Felix y/n couldn’t quit read.

“We’ll see you guy tomorrow?” Felix said his arm wrapping around y/n’s waist. The pair had always been close and the physical touch of their relationship had never bothered either of them.

“Definitely we be here around 2.” Farleigh Said before the three of them made there way out of Felix’s flat

“Are you sure you don’t mind me staying?” y/n asked as she helped Him clear away a few things. Felix smiled

“you’re always welcome to stay here you know that.” Felix said pouring the last of the wine down the drain as y/n leaned against the counter

“What was that look Indi gave you about earlier?” y/n more asked him, he immediately stopped what he was doing and turned to her

“What do you mean?” He asked confused

“Fi, don’t do that you know exactly what I’m talking about.” She said as he moved closer to her

“Fine fine, she has been telling me how I should tell you that it wasn’t Daniel who wrote you that letter, it was me.” Felix said

“Fi that’s not funny.” She said looking up at him “come on tell me what it was.”

“Im being serious y/n, I had the biggest crush on you when we first came to Oxford.”

“oh come on that’s not true.” She said she didn’t realise how close they now were neither did he

“I still do.” he whispered

“Felix.”

“I always thought you were the most beautiful girl I’ve ever seen.” He whispered just inches away from her

“Stop it.”

“Y/n.”

“Felix.”

“That’s not funny.” Instead of saying another word Felix just leans in kissing her softly which she immediately reciprocates a surge of electricity coursed through them, igniting a passionate exchange that transcended words. Time seemed to halt as Felix pulled her impossibly close wanting nothing more than her close to him.

“Believe me now?”

—

The pair had been seeing each other for a while now they decided to keep it a secret knowing the complications of their loved ones finding out. They wanted it to be there’s and there’s only.

Felix, with a playful smile masking the excitement in his eyes, told Farleigh he was going for a run. This wasn’t anything new for him every so often Felix took himself off on a run to clear his head if Farleigh wasn’t so caught up in himself he’d of probably noticed the escalations in the amount of times his friend seemed to be disappearing. This worked in their favour though.

Felix jogged down familiar paths, exchanging pleasantries with others on campus as he made his way to the back road that was far less traveled by to the one place he craved to be.

"Hey there," Felix greeted, panting slightly from his faux jog. Y/n grinned, as he walked into her flat and straight over to her "Thought I could use some company for my workout ." They chuckled, finding solace in their secret rendezvous.

Things were going well for a while the two sharing nothing but pure unadulterated admiration of each other Beneath the facade of friendship, stolen glances and secret smiles told a tale of something deeper. Their perfect secret relationship thrived in the subtleties – a brush of hands, lingering gazes, and whispered confessions hidden amidst the mundane. The world remained oblivious to the symphony of emotions playing out beneath the surface, allowing Felix and y/n to savor the intimacy of their unspoken connection for themselves. Y/n adorned nothing more than the late nights in his arms talking about anything they could think of but what she hated most was waking up to an empty bed.

It had been almost three months of sneaking around before anything of great significance had its effect on them. All until the party at Farleighs new flings flat.

As they mingled at the party, Felix couldn't shake the knot of jealousy tightening in his chest. Y/n , unaware of Felix internal struggle, engaged in casual conversation with a charming boy named Jake. Felix gritted his teeth, feigning a smile while attempting to mask the possessiveness bubbling within. In a strained attempt at nonchalance when y/n returned to his side later that night, Felix remarked, "Jake seems pretty interested in you tonight."

Y/n, oblivious to the brewing tension, responded with a casual shrug, "Oh, he's just friendly."

Unable to contain his frustration any longer, Felix snapped, "Friendly? Or maybe you're enjoying the attention a bit too much, y/n." The words hung heavy in the air, and y/n's eyes widened with surprise and hurt.

"What's your problem?" Y/n shot back, her own defenses rising. Felix fuelled by the fear of losing y/n to the allure of someone else, retorted,

"My problem is that everyone thinks you're fair game. Maybe it's time they know the truth – that we're more than just friends."

Y/n now fully grasping the depth of Felix's jealousy, countered, "Are you threatening to expose us? You know we can't do that, Felix. Fuck me you were the one who wanted it to be a secret so bad." The argument escalated, echoing the clash between the passion they shared in secret and the turmoil of emotions exposed in the harsh light of reality.

“Oh fuck me y/n, maybe I wouldn’t have to say anything If you weren’t such an attention whore!”

“Excuse me!” She said through gritted teeth trying not to cause a scene

“Don’t play dumb, god forbid my attention is on something other than you for a moment you start acting like a brat.” Felix said and y/n couldn’t believe what she was hearing, how dare he talk to her this way. She wasn’t one of his little flings that only lived to please him. She had more respect for herself and wouldn’t bat an eyelid at leaving if he didn’t treat her the way she wanted.

“I don’t know where you get off speaking to me like that but you better cut that shit out.” She said tempers growing for the both of them

“God I could have anyone I wanted but I choose to be with you and do nothing if you -“ Felix began at this point it was soon to turn nasty between then

“No one asked you to do nothing.” She snapped

“Fuck off.” He mumbled under his breath pinching the bridge of his nose as she turned to look at him arms folded across her chest while they stood on the balcony

“I will fuck off, I told you do what you want Felix.” she was staring daggers at him while he let out a frustrated sigh there friends all a few feet away watching the whole ordeal go down not a single of of them having a clue what was happening.

“Like you wouldn’t go off at me if I even looked at anyone else!” He said usually if someone as tall as Felix was getting pissed off at you while towering over you it would be enough to intimate anyone, but not y/n. She wasn’t one to back down from an argument.

“Well I didn’t ask you not to, do what you fucking want. Talk to a few girls shag them for all I care I’ll just fucking laugh at ya.” She spat clearly pissed off at not only him but the thought of him touching anyone else made her skin crawl.

“Maybe I will!”

“You know what Felix, go fuck yourself.” Y/n almost yelled as she stormed out of the flat knowing he wouldn’t dare follow her.

The argument with Felix lingered in her mind like a relentless echo, leaving her overwhelmed with a torrent of conflicting emotions. As she stormed out into the night, the crisp air did little to cool the heat of frustration burning within her. The music and laughter from the party slowly faded, replaced by an unsettling silence that mirrored the void growing in her chest, each step marked by the weight of unspoken words and unresolved tension. Tears welled up in her eyes, threatening to spill over, but she fought to maintain composure, not wanting to reveal her vulnerability to the indifferent darkness. The dimly lit streets witnessed the internal storm playing out on y/n’s face, the glow of streetlights casting shadows that mirrored the turmoil within. With each step, she found herself grappling with the realisation that the argument had not only fractured her connection with Felix but also exposed the fragility of the carefully constructed façade they had maintained.

Alone in the dark, y/n finally allowed herself to cry, the frustration and heartache escaping in silent sobs that mingled with the night's hushed symphony. The journey home became a painful pilgrimage through the shadows of her own unresolved emotions, the echoes of the argument haunting her every step.

Days passed in a heavy silence between Felix and y/n after their heated argument. Felix grappling with a mixture of regret and longing, found the absence of y/n more challenging than expected. Each passing moment without her presence heightened the ache in his heart. Felix had never felt this way before. No one had every evoked the same emotions from him that y/n does and the lack of communication became increasingly unbearable. Felix scrolled through old messages, the weight of the unsent apologies pressing down. Pride clashed with the undeniable truth – Felix missed y/n more than words could express. Swallowing the pride, He finally sent a hesitant message, "Can we talk?" The pause that followed felt like an eternity.

Y/n - Come over?

Felix shot up from his bed wasting no time rushing over to her flat rehearsing exactly what he wanted to say to her , everything from how sorry he was for the way he treat her and that he should have never spoke to her that way because he let his idiotic jealousy take the wheel to how stupid he feels for making her keep what they have a secret and how he wants nothing more than to shout it from the rough tops. However upon letting himself in with the key she’d given him not too long ago that all faded when He walked into the flat to find her curled up on the couch in his jumper and her beloved blanket she’s had for as long as he’s known her.

“Y/n.” He whispered as she stirred from her sleep while he sat down on the edge of the couch a few feet away from her

“Hi.” She said as she sat up rubbing her eyes slightly bringing her knees to her chest as she looked over at him

“I’m so sorry baby.” He began but before he could go on his tangent of how sorry he was and how much he adores her she whispered almost inaudibly

“Do you not trust me?” Felix felt his heart sink he hated that he’d upset her

“I do trust you baby, i was just being jealous I should have never taken it out on you.” He said cautiously moving closer to her not wanting to make her uncomfortable “I hate the idea of someone else looking at you the way I do, the idea of you making someone feel the same way you make me feel.”

“I’d never do that intentionally.” She said looking at him with her big do eyes that made him melt the same why they did when he first saw her

“I know… I’m so sorry for speaking to you like that and I’m so sorry for making you keep us a secret.” He told her as she shuffled closer to him letting him pull her into his lap

“What?” She asked confused

“You’re my girl, and I want no I need everyone to know that.” He told her and she couldn’t help but smile. Felix had never outright claimed anyone so y/n couldn’t help but feel special that she was the first

“But Fi, I don’t want you to feel like you have too… baby come on it’s about time I tell my parents and everyone else you’re my girlfriend.” Felix watched the way her eyes lit up as he said that word

“Girlfriend?” she whispered while Felix just nodded leaning in to kiss her softly “I like that.” She mumbled into the kiss

“Missed you.” He whispered as he pulled away

“I missed you too, I’ve hardly slept not having you here next to me.” Felix let out a sigh of relief knowing that she missed him just as much as he missed her.

“Then let’s get you to bed, yeah?” Felix scooped her up carrying her into her bedroom just as he had done so many nights before. In one swift motion he laid her down before crawling beside her and letting her get comfortable as she found her place on his chest.

“Y/n.” He whispered his hand running through her hair. It took her a few seconds to hum in response but he didn’t mind “I love you.” He said the words lingering in the soft glow of the bedside lamp. Y/n absorbed the sweet declaration like a lullaby. The words wrapped around her like a comforting embrace, and a tender smile played on her lips as sleep gently claimed her. In that moment, the room held the echo of those three precious words, affirming what they both already knew before they both drifted into the night.

[marutimacpack]

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[eatmangoesnekkid]

I am one of the soft life pioneers but there was something about this movement that felt inauthentic and was bothering me. I didn't have the words to describe it but I finally found them. A soft life is not a life where there are never any problems. Those who have soft lives are not just living our lives, being lazy, not doing much, shopping, watching TV shows, and looking pretty. That is the social media performance. In a real soft life, the aim is not a stress-free, problem-free life where there are never any issues. A truly regulated nervous system can handle some stress, whether being triggered or coming up against an old pattern and habit, and regulate itself into harmony faster than most. Learning to slow down and fully receive when it is time, whether receiving love, intimacy, or support or learning to respond truthfully, whether with playfulness, laughter, or anger or by saying "yes" or "no" are healthy human responses depending upon the experience or situation. Positive stressors like working out with heavy weights, cold showers, warm sun, inversions, barefoot walking on gravel, high-intensity workouts, and the like are healthy for the body. They increase circulation --meaning--lymph flow and blood flow--great signs of healthy body. The strongest most robust bodies thrive under stress as long as basic underlying needs are met over a period of time like hydration or good rest. And what's also true is that not sleeping well for some nights or hydrating properly for a couple of days and getting back in the flow is also okay as long you are mindful and aware and take measures to get back into physiological harmony. All bodies contain cancer cells, but a robust body can have specific "strands" of bacteria in the blood but they never develop into a disease, cancer, or "virus" and eventually become dormant or break down and dissolve out of the body as waste. Robust bodies with diversity in the gut, healthy stressors, and the *occasional* not-so healthy stressors like fried foods in seed oils from the Indonesian restaurant, a slice of cake with refined sugar from Grandma, the alcoholic drink, bouts of sadness or anger, or even a disagreement or conflict with someone you adore that’s capable of being worked out into harmony, are completely human and healthy. A soft life simply means that there is generous space for true rest, relaxation, and care with very little worry or concern about how or when they will happen. -India Ame'ye, Author

[sixlane]

so sweet

Bartylily microfic | 1.4k words | NSFW

for india @certifiedl0verboy because they said the world needed barty and lily getting high and sharing a costco cheesecake, and also han @honeybcj because the image of barty and lily shotgunning hasn't left my head in days <33

Lily opens her fridge and stares. The cool air and soft light leaks out into the empty kitchen as she contemplates how she became this person. The type who, completely unprompted and for no good reason, buys a whole Costco cheesecake for herself. 

The soft, round monstrosity sits on the bottom shelf of her fridge, taking up so much space she was forced to shove her yogurt into the vegetable drawer. The thing stares back at her, mocking, taunting, begging to be left to mold when she inevitably fails to eat it all. 

The sound of a key in the door snaps her out of the silent stand off.

Fuck, Barty’s home.

She can already imagine his confused smile and snarky comments when he opens the fridge for his nightly Red Bull just to come face to face with Lily’s unexplainable decision. It’s not like they’ve been roommates for long, or friends for that matter. They keep it cordial, stay out of each other's way, smoke the occasional bowl and watch old seasons of America’s Next Top Model, but this seems a little too close to soul-baring for comfort. 

Lily sits down at the table with a glass of water, tries to act casual, tries not to look at the fridge. 

“Hey,” Barty says, dropping his keys on the counter.

Lily nods her head, taking a sip from her glass. For a minute she thinks she’s in the clear because he’s already started to leave the room, but he doubles back at the last minute, realizing he’s forgotten something. 

He pulls the fridge open, reaches down, and stops, just for a second, before grabbing his energy drink and letting the door fall shut. 

Lily pretends she hasn’t been watching him this whole time.

He pops the top on his can, takes a sip and gives Lily a once over. “You having a party or something?”

“Will you leave me alone if I say yes?” Lily deadpans, though she can feel her face heating up. 

“Nope. Then I’d probably have to ask why I wasn’t invited.” He walks over to lean against the island, just a few feet between them, and looks down at her. He takes another sip.

“Ok look I needed more laundry detergent so I went to Costco and obviously I had to look in the bakery section and it was just sitting there. So. I bought it.” Barty’s smile widens as she explains until he’s just grinning at her. “What?” she asks, defensive.

“So you just bought the whole thing for yourself?” He says it curiously. He’s not judging, but she can hear the ulterior motive in his tone. 

She raises an eyebrow at him. “Spit it out.”

Barty huffs a laugh. “One second.” He sets his drink down and heads toward his room, leaving Lily to wonder what his plans are. She can never quite read him. He likes to play up this persona of his, effortlessly carefree and nonchalant, but she has always sensed something just below the surface. She notices it in the way he remembers her work schedule, the way he seems to have eyes in the back of his head. 

When Barty comes back, he’s got a bag of weed in one hand and his grinder and bowl in the other. He holds them up, mouth quirked in a dangerous way, waiting for her response.

Lily reflects the smile back at him. “I like the way you think, Crouch.”

So, Lily grabs the cheesecake, two forks, and some napkins, while Barty packs the first bowl of the night. They light up next to an open window in the living room, inhaling as the warm breeze kisses their cheeks and slides through their hair.

They wait until they’re properly high before digging in, and as Lily brings that first bite to her lips, allows it to settle on her tongue, she swears it’s the best thing she’s ever tasted. 

“Fuuuuuck,” she moans. “This was the best decision I’ve ever made.” She licks the back of the fork, wanting to savor the tangy goodness, and she doesn’t miss how Barty watches before he huffs a laugh and shifts his focus to take a bite of his own.

“God,” he says around a mouthful. “What does Costco put in this shit?” 

“It’s fucking amazing right?” 

It’s at that point that she notices a bit of cake smeared across Barty’s lower lip, so she leans over and wipes her thumb across it. It happens before she can even register she’s done it, but she fully commits, sticking her thumb in her mouth after, tasting sweet and something else.

“You use Aquaphor?” She asks.

Barty stares at her. Red eyes slightly widened. “You can identify Aquaphor by taste?”

Lily smiles with all her teeth and reaches into her back pocket to produce the tube she takes with her everywhere. 

“Put some on,” he says before picking up the bowl for another hit.

She looks at him suspiciously. “Why?”

“Just do it.” He sparks the lighter and breathes in deeply. 

She brings the tube to her lips and smears some on, watching his chest expand behind his t-shirt.

He holds the smoke in his lungs but motions for her to come closer and oh. She sees where this is going. 

The realization doesn’t stop her from leaning in anyway.

Barty’s lips ghost over hers and he breathes the smoke into her open mouth. She inhales in turn, taking the air from his lungs into her own. 

It’s intimate, she thinks, in a way that not many things are. To hold a vital piece of someone else inside yourself. To pass it back and forth with such care, not letting anything slip through the cracks. 

And that thought is what causes Lily to close the barely-there distance. To allow their lips to push together. To allow herself to fully taste the leftover sweetness and Aquaphor and Red Bull on Barty’s tongue, which he doesn’t waste a minute before sliding into her mouth.

It’s sloppy and uncoordinated where they lean over the half-eaten cheesecake between them, and Lily pulls back before her arms give out underneath her. 

They stare at each other for a moment, both smiling and laughing like idiots. 

It’s so easy between them, always has been.

“One more?” Barty asks.

“One more what?” Lily volleys back, eyebrow raised.

“Bite,” He says motioning toward the cake, sly smile across his face.

She rolls her eyes affectionately but nods, leans forward as he scoops another piece, sure to get some of the buttery crust on his fork. He holds it out for her to take but before she can, the pile of cake and graham cracker falls right onto her left tit.

Lily stares down at it, mouth agape for a second before she starts giggling again. Because it’s funny. Everything is so funny she can’t help herself.

That is until Barty’s tongue is dragging itself along the skin there, collecting the cake and making way for his teeth, which bite hard enough to leave a mark. 

He stares up at her as he does it, gauging her reaction. He gets the all clear when Lily fails to stop the needy whine that leaves her throat.

Barty trails his mouth upward, leaving open-mouth kisses along her neck until he reaches her ear.

“You taste so good,” he whispers. Voicing out loud the thoughts she’s been having all night.

Lily lets the corner of her mouth tug up. “You have no idea.”

“Fuck.” He reattaches to her neck and his hands find the button of her pants, dexterous as they undo it and work the zipper down. He reaches beneath her underwear, letting his long fingers slide through her wetness, collecting some before he brings them to his mouth, sucks sinfully and stares her down the whole time.

The haze around Lily’s thoughts sharpens to want, and Barty must see the change in her eyes because he smiles devilishly around the digits before replacing them where she needs them most. 

“So fuckin’ sweet,” he says, circling her clit lazily, not enough pressure to really get her there.

“Please…” she begs, arching into him, trying to push harder against his fingers. She’s too far gone not to act as desperate for it as she is. She wants his fingers inside of her, wants him to lick every inch of her, put his mouth in places it probably doesn’t belong.

“Shhh princess,” he coos. “Just enjoy the ride.”

Once they finish, Lily twice and Barty all over her stomach before licking her clean, Lily will realize they left the cheesecake in the living room under the open window.

Oh well, she was never really going to finish it anyway.

[telvess]

I was hanging out with a little girl who fucking coughed on me and now I'm sick...

Usually I'll drink a shot of vinegar, ginger honey, cinnamon and cayenne pepper... but i don't have access to than rn...

And in my sick/ half sleep haze I was thinking about how our diverse cast of hot men would take care of sick s/o using natural remedies

So Shiva, jataka, Buddha, (it might be the same because India idk, I guess Thai for Buddha)

Loki (Celtic/Greek idk)

Kojiro (Japanese)

I need some ror men..

medicine!

Need medicine...

I hope your sickness was short!

I THINK I'M IN LOVE WITH SASAKI BECAUSE OF YOU!

RoR: How do they take care of sick s/o (Shiva, Jataka, Buddha, Loki, Sasaki Kojirō)

Shiva

Shiva has never been sick in his life, so he freaks out a bit when you get sick. Not the most helpful companion you can find. At first he asks what to do, but if you are too weak to speak, then… oh well.

Shiva doesn’t leave his realm, so he doesn't know any natural, human remedies that could help you. He keeps you warm and sits next to you the entire time. He remains vigilant. Even he pretends it’s nothing, his wives can tell he genuinely worries.

Once the worst is over and you start to look more alive, Shiva does his best to keep you in a good mood. Say a word and he will even dance for you.

What’s surprising, no matter how hard you try, you can’t infect Shiva. He basically cuddles you, feeds you, and helps you change clothes all the time, and yet all the germs seem to ignore him.

Jataka

Jataka was sick himself, he knows it all too well. As soon as he notices the first symptoms, he is very caring. Even if it’s just a flu, he doesn't downplay it.

He prepares for you an ayurvedic drink. Depending on your symptoms, he will choose the right recipe. He makes sure you drink all of it, so don’t even try to argue. It’s a waste of time, this man is too stubborn.

Jataka provides everything you need, he even brings you a book to read or he reads to you himself. He is cautious and keeps his distance, but that doesn’t stop him from being very strict: he makes sure you drink enough water and that you’re warm.

Every time he checks if you have a fever, he caresses your cheek with his finger before moving away. It's the only physical thing he can do right now to show you his affection.

Buddha

His first reaction is to tell you to lie down. It doesn't seem to bother him, because it’s just the flu. He had it when he was human, it’s not a big deal, especially if you have everything you need right under your nose. But secretly it eats him up inside, to the point where he can no longer eat sweets. So he shows up on your doorstep with his very casual attitude and starts asking questions. He checks if you’re hydrated, if you have a fever, if you need anything.

Buddha was born in present-day Nepal, so he follows ayurvedic… a little. He knows it’s not 100% effective, but he still finds some methods solid. He would make you brew containing honey, tusi leaves and lemon juice, and force you to drink it. It’s the best for the flu in his opinion.

He sits at the proper distance, eats his sweets and talks to you. He isn’t the worst companion you can get. Isn’t the best either… Do you know how good this candy is? Oh, right, you don’t, because you can’t taste *smirk* Don’t waste your pillow trying to hit him…

Loki

Let’s be honest, Loki probably isn’t the best person to take care of a sick person. At first, he acts annoyed when you announce your condition to him, but after awhile when he sees you struggling with the easiest tasks, he begins to worry. Seeing you in such weak shape makes Loki a little, a bit… soft.

From what I’ve researched, the Nords believed that sickness was an attack of malignant spirits (often ancestors) on the body. Loki obviously knows better what’s going on with you, but I wouldn’t be surprise if he mentions this fun fact to you. He was probably the one who sold people this nonsense in the first place. Let's just hope you're not hallucinating…

Loki prepares you tea with honey and entertains you with his new diabolical plans of how to mess with humans. He doesn’t even need you to be active in the conversation, but it's nice to see you smile or snort from time to time.

Loki doesn't follow any rules (i.e. keeps his distance, washes hands) and he will probably end up sick as well. Guess whose fault it is? And guess will have to take care of him? AND guess who won’t lie in bed and rest but spread germs everywhere? That’s right…

Kojirō Sasaki

He is the sweetest guy you could have by your side right now. A little clumsy, but he has got a spirit.

Considering how observant Kojirō is, he'll probably be the first to notice the symptoms. Even if you deny it, he will prepare for the possibilities ahead.

Sasaki would prepare for you hachimitsu-daikon - it’s Japanese form of cough and throat syrup, made from honey and Japanese radish. Kojirō would make it for you just like his mother did when he was a child.

Kojirō doesn’t mind missing a few days of training, you’re his priority. He is with you as long as you need and entertains you with stories from his life. He can read you something until you fall asleep.

He makes sure you’re hydrated, always brining you fresh water or preparing ginger tea called shoga-yu. He doesn’t try to make you anything else, because he is terrible at picking herbs and might accidentally poison you.