#So Khare's going to be busy at work naturally
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Activity had been bustling at Pauli's Diner all day and it didn't look like the flow of customers would slow down anytime soon. Thanksgiving was officially the busiest shift Khare had ever had but she stuck to it diligently, alternating between taking orders and helping out in the kitchens to serve up huge plates of turkey with all the trimmings.
#🌈 || musings#;; ic status#My non-American microbrain only just realized it was Thanksgiving today#So Khare's going to be busy at work naturally#There's turkey and all kinds of meat with vegetarian and vegan options too!#Also pumpkin and sweet potato pies for dessert#Jerry has that soul food magic#Happy Thanksgiving to all my US friends btw!
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5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
5 Tips to Take Your Social Media Business from Part Time to Full Time
5 Tips to Take Your Social Media Business from Part Time to Full Time
Do you want to take your Social Media Business Part time to Full Time? You may have started your business on the side but now you want to scale and it might feel a little daunting. Well never fear, in the words of my friend Phyllis Khare, “It’s totally doable.”
Find out what it takes and get tips from people who have done it.
#1 Manage Your Time
Time management is one of the most critical skills you have when you are freelancing. If you are building your business on the side while working a full time job, long hours are going to be part of the deal.
But even as you grow, you will need to make sure you aren’t burning yourself out and doing things that aren’t furthering your business.
Guy Kawasaki says, Spend less time “consuming” and more time “baking”. Not sure if that is an exact quote but what that means is that we can get caught up in reading every little thing, or doing too much research and what we really need to do is get things done.
Block time for a task and honor it. When you let your time bleed into the next time slot, all your work gets pushed back a little and you get less done. Put recurring tasks in your calendar, add in specifics for client tasks or marketing tasks.
#2 Focus on your Most Profitable Service or Skill
One thing I realized was that what I enjoyed most was Facebook ads. And I was faster at it and was better at it than other types of social media tasks.
So I stopped offering the other things I had done like Audits or general social management.
When you narrow your focus you can often increase your revenue quickly because you become better at attracting the right clients also.
#3 Network in Your Industry
Networking both locally and at events can help you grow and scale your business. Not only will you get great ideas from others but you may develop some wonderful collaborations.
Seeing what others are doing who are further along in their journey will inspire you with what is possible.
Love these people! Steve Dotto, Lee Odden, Brian Clark, John Jantsch, Mike Stelzner and Chris Brogan hiding in the back
#4 Hire Help Sooner than You Think
One of the challenging parts of being your own boss is that you initially have to wear all the hats – marketing, billing, IT, and actually doing the work too.
When you start making more money, hire someone to do the task that you hate the most. For me that was accounting. I did not get along with Quickbooks at all and by hiring someone who was better at it than I was, I then had more time for doing the work that brought in more income.
#5 Find a Good Mentor or Support System
One of the best ways I’ve grown my own business is to hire a coach (I’ve had several fantastic coaches including Gary Barnes and Jenny Blake).
Another way to grow is to connect with a group of people who can give you advice and answer the questions you can’t.
I’ve been a part of several Mastermind Groups but I’ve also been a part of many online training courses that have helped me grow my business.
In our Social Media Manager School we have an amazing Facebook group for support but we also gather for a retreat to brainstorm and dive deeper into business plans.
Bonus tip: Have a Savings Buffer
When you start, your income will go up and down. That is natural. If you put some money away when you have an up month, you will have a much less stressful down month. After time, your income becomes more predictable.
I started by just adding a little bit to my short term savings account and even that helped me relax a little knowing that I could cover expenses.
Bonus Case Study – Part Time to Full Time Social Media Consultant
This is an interview with Janet Kennedy, who is a part of our Social Media Manager School (open now until July 19th!). Click below to get the case study.
Want more case studies? Get them here: https://socialmediamanagerschool.com/case-studies/
What about you – any tips to add to this on how you may have gone from Part time to Full time in your business? Share your thoughts in the comments below!
Join us in Social Media Manager School
Social Media Manager School is officially OPEN for enrollment from July 12th until July 19th, 2018!
Social Media Manager School is the premier place to learn everything you need to know about starting your own flexible business as a social media manager or consultant.
This is the LAST time the course will be priced at this level. The next time we open our doors, the price is going up – get all the details here: https://socialmediamanagerschool.com/
https://ift.tt/2JkBap7
0 notes
Text
Social Media Strategy: What is Working Now
Social Media Strategy: What is Working Now
Do you have a a social media strategy? How well are you integrating your social media strategy into your overall marketing and how do you know what is working?
In a survey by Duke University’s Fuqua School of Business many CMOs didn’t know how well their social media strategy effectively linked to their overall marketing strategy:
Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5 percent of CMOs were neutral or negative, while just 40.5 percent believed it is linked very or somewhat effectively. Forty-five percent said they haven’t been able to show social media’s impact on their companies’ performance at all. A mere 13.2 percent believe they have proved the impact quantitatively.
Source: http://ift.tt/2vQgh2j
In this article, you’ll learn why you should be on social media, what a social media strategy involves, types of social media strategies, and what is working now.
Why participate on social media?
First of all, you need to make sure you know the value of participating on social media. There are lots of amazing surveys showing how social media affects buying decisions:
A third of millennials say social media is one of their preferred channels for communicating with businesses. (MarketingSherpa)
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
57% of businesses surveyed have generated customers through LinkedIn, 48% have generated customer through Twitter, and 42% have generated customers through Facebook (Inman)
Social media is digital word of mouth. People are asking for recommendations of businesses to work with on Facebook, Twitter, LinkedIn, and wherever people are gathering on line. People may already be talking about you there. But if you aren’t there, you may not know what they are saying (and it may not all be favorable).
Social media isn’t always easy. It’s not a “build it and they will come” strategy. It takes some effort. But all marketing takes effort.
Don’t sign up for every social media site all at once. Do one or two things well and then add more. Make sure you know why you are doing it so you keep the big picture in mind.
There are huge benefits to participating in social media including:
Expanding your Internet presence Growing your e-mail list Connecting with current clients Finding new customers Forming joint ventures Helping your Search Engine Optimization for your website or blog Masterminding new ideas by watching others in your industry
Make sure you know why you are on social media and put key measurements in place so that you know when you are successful.
What is a social media strategy?
A good social media strategy outlines the following things:
The goals you have for your social media marketing efforts
How you are going to measure those goals and what are your success metrics
The overall plan for how you are going to achieve those goals
Your social media marketing strategy needs to be heavily integrated into your overall marketing plan and business goals. Once you have your overall strategy in place, then you add the tactics to support that strategy.
4 Types of Social Media Strategy
With social media marketing, there are different ways you can achieve your goals. In our latest training: 4 Strategies and 3 Tactics to Grow Your Business on Each Social Site, Phyllis Khare and I outline 4 different types of social media strategies that you can use. In general, people are using a combination of these strategies but they can look different depending on the platform.
Content – Developing content that you can share on social media that educates, entertains, or inspires. The content can be on your blog, videos, or images
Hashtags/SEO – Using hashtags can grow your business on different social sites as well as using keywords to get found through social search.
Partnership/Community – Partnerships can be through affiliates, groups, brand ambassadors or other amplification techniques to get your product or service found by leveraging existing networks.
Social Advertising – Focusing your efforts on social ads to grow your email list and get your product or service found
But what is really working out there to grow your business? Here are some examples of businesses using social media strategies that are working.
#1 Video Content
One of my clients, Sophie Uliano with Gorgeously Green does a great job of using live video content and uploaded videos to engage with her fans, grow her email list, and sell retreats. She focuses on educating women about natural products and teaching healthy eating. Her videos regularly get thousands of views within a day and tons of comments and shares.
She mixes Facebook Live videos with uploaded videos.
#2 Growth through hashtags
Researching and using the right hashtags can be a great strategy to get better reach and more visibility. Phyllis Khare has a great 9-Step process for researching hashtags
But you can also use branded hashtags to track mentions or enter a contest. Shortstack documented a recent successful hashtag contest run by the Cruise Lines International Association that had over 106,000 entries in a month. They used the hashtag #CruiseSmile and people could enter either with the hashtag or on a microsite. They also used brand ambassadors to help get the word out. Their goal was brand awareness but they also saw a lift in bookings so their efforts were successful.
#3 Brand Ambassadors
Brand Ambassadors can have different roles with social media promotion. Sometimes it’s about asking a circle of your close friends to give something an extra share on social, other times it’s about giving monetary compensation or affiliate commission to people with targeted audiences.
Social Media Examiner does a great job of empowering their Affiliates to share on social media to promote Social Media Marketing World (affiliate link by the way).
Another possibility is working with influencers and bloggers to appear in content and posts. Convince and Convert documented how Bhakti Chai used volunteer Brand Ambassadors to help spread the word about their product. Periodically, they simply ask their network to share but are also careful not to over-email. When you have raving fans you can mobilize your fan-base.
Image via Bhakti Chai
#4 Social Advertising
Facebook advertising is my passion and I love this strategy because you can reach your ideal customer on Facebook, Twitter, Pinterest, Instagram, and YouTube in the most direct way.
I recently blogged about a case study where we used Facebook ads to get leads and then ultimately sell a course. Facebook Ads Case Study We were able to get 221% return on the Facebook ads.
I use Facebook Ads for my products and courses as well and test different types of lead magnets, different targeting, and different images to find the best cost per optin.
I hope that gives you some good examples for building your social media strategy. There is much more to developing your personal strategy and choosing the tactics to match that strategy. Take a look at our new free training to help you learn more: http://ift.tt/2vMcTTB
http://ift.tt/2vlgnOo
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Social Media Strategy: What is Working Now
Social Media Strategy: What is Working Now
Do you have a a social media strategy? How well are you integrating your social media strategy into your overall marketing and how do you know what is working?
In a survey by Duke University’s Fuqua School of Business many CMOs didn’t know how well their social media strategy effectively linked to their overall marketing strategy:
Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5 percent of CMOs were neutral or negative, while just 40.5 percent believed it is linked very or somewhat effectively. Forty-five percent said they haven’t been able to show social media’s impact on their companies’ performance at all. A mere 13.2 percent believe they have proved the impact quantitatively.
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In this article, you’ll learn why you should be on social media, what a social media strategy involves, types of social media strategies, and what is working now.
Why participate on social media?
First of all, you need to make sure you know the value of participating on social media. There are lots of amazing surveys showing how social media affects buying decisions:
A third of millennials say social media is one of their preferred channels for communicating with businesses. (MarketingSherpa)
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
57% of businesses surveyed have generated customers through LinkedIn, 48% have generated customer through Twitter, and 42% have generated customers through Facebook (Inman)
Social media is digital word of mouth. People are asking for recommendations of businesses to work with on Facebook, Twitter, LinkedIn, and wherever people are gathering on line. People may already be talking about you there. But if you aren’t there, you may not know what they are saying (and it may not all be favorable).
Social media isn’t always easy. It’s not a “build it and they will come” strategy. It takes some effort. But all marketing takes effort.
Don’t sign up for every social media site all at once. Do one or two things well and then add more. Make sure you know why you are doing it so you keep the big picture in mind.
There are huge benefits to participating in social media including:
Expanding your Internet presence Growing your e-mail list Connecting with current clients Finding new customers Forming joint ventures Helping your Search Engine Optimization for your website or blog Masterminding new ideas by watching others in your industry
Make sure you know why you are on social media and put key measurements in place so that you know when you are successful.
What is a social media strategy?
A good social media strategy outlines the following things:
The goals you have for your social media marketing efforts
How you are going to measure those goals and what are your success metrics
The overall plan for how you are going to achieve those goals
Your social media marketing strategy needs to be heavily integrated into your overall marketing plan and business goals. Once you have your overall strategy in place, then you add the tactics to support that strategy.
4 Types of Social Media Strategy
With social media marketing, there are different ways you can achieve your goals. In our latest training: 4 Strategies and 3 Tactics to Grow Your Business on Each Social Site, Phyllis Khare and I outline 4 different types of social media strategies that you can use. In general, people are using a combination of these strategies but they can look different depending on the platform.
Content – Developing content that you can share on social media that educates, entertains, or inspires. The content can be on your blog, videos, or images
Hashtags/SEO – Using hashtags can grow your business on different social sites as well as using keywords to get found through social search.
Partnership/Community – Partnerships can be through affiliates, groups, brand ambassadors or other amplification techniques to get your product or service found by leveraging existing networks.
Social Advertising – Focusing your efforts on social ads to grow your email list and get your product or service found
But what is really working out there to grow your business? Here are some examples of businesses using social media strategies that are working.
#1 Video Content
One of my clients, Sophie Uliano with Gorgeously Green does a great job of using live video content and uploaded videos to engage with her fans, grow her email list, and sell retreats. She focuses on educating women about natural products and teaching healthy eating. Her videos regularly get thousands of views within a day and tons of comments and shares.
She mixes Facebook Live videos with uploaded videos.
#2 Growth through hashtags
Researching and using the right hashtags can be a great strategy to get better reach and more visibility. Phyllis Khare has a great 9-Step process for researching hashtags
But you can also use branded hashtags to track mentions or enter a contest. Shortstack documented a recent successful hashtag contest run by the Cruise Lines International Association that had over 106,000 entries in a month. They used the hashtag #CruiseSmile and people could enter either with the hashtag or on a microsite. They also used brand ambassadors to help get the word out. Their goal was brand awareness but they also saw a lift in bookings so their efforts were successful.
#3 Brand Ambassadors
Brand Ambassadors can have different roles with social media promotion. Sometimes it’s about asking a circle of your close friends to give something an extra share on social, other times it’s about giving monetary compensation or affiliate commission to people with targeted audiences.
Social Media Examiner does a great job of empowering their Affiliates to share on social media to promote Social Media Marketing World (affiliate link by the way).
Another possibility is working with influencers and bloggers to appear in content and posts. Convince and Convert documented how Bhakti Chai used volunteer Brand Ambassadors to help spread the word about their product. Periodically, they simply ask their network to share but are also careful not to over-email. When you have raving fans you can mobilize your fan-base.
Image via Bhakti Chai
#4 Social Advertising
Facebook advertising is my passion and I love this strategy because you can reach your ideal customer on Facebook, Twitter, Pinterest, Instagram, and YouTube in the most direct way.
I recently blogged about a case study where we used Facebook ads to get leads and then ultimately sell a course. Facebook Ads Case Study We were able to get 221% return on the Facebook ads.
I use Facebook Ads for my products and courses as well and test different types of lead magnets, different targeting, and different images to find the best cost per optin.
I hope that gives you some good examples for building your social media strategy. There is much more to developing your personal strategy and choosing the tactics to match that strategy. Take a look at our new free training to help you learn more: http://ift.tt/2vMcTTB
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