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Roobai.com - Hot Deals, Offers, Coupons, Discounts. Join Free and Save Money
Roobai.com is an innovative platform designed to help online shoppers save money by providing the latest and most lucrative deals, offers, and coupons from top e-commerce websites like Amazon, Flipkart, Myntra, Snapdeal, others.
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Snapdeal’s Epic: Story of Rise and Fall
Snapdeal’s Epic: Story of Rise and Fall
Snapdeal, once known as one of the most trusted marketplaces, had the most dramatic rise and fall, challenges, and opportunities in the digital marketplace. From its inception till 2017, Snapdeal’s journey has been a lesson of innovation, competition, wrong decisions taken, and lessons learned.
Inception and continuous journey
Kunal Bahl and Rohit Bansal founded Snapdeal in February 2010. In the beginning, it was a daily deal platform as a coupon provider. Initially offering discounts on a wide range of products and services. Later, company officials found the scope of e-commerce business in India and they changed the website to a full-fledged online marketplace.
Early days and funding
Since the company started in the days when people started using smartphones and the internet, it has seen exponential growth in users as well as in business. Snapdeal‘s business model was to offer products at competitive pricing. The company attracted funding from good and big investors, including Nexus Venture Partners, Kalaari Capital, and Softbank, which added substantial capital to fuel its expansion. Ratan invested. Also, other investors were Ru-Net Holdings, Premji Invest, Tybourne Capital Management, Temasek Holdings, Blackrock, eBay, Saama Capital, Intel Capital, Ontario Teachers’ pension account, Singapore-based investment entity. Brother, Alibaba Group, Foxconn Technology Group, Bessemer Indo US Ventures, Fortune Apparel
Story of Success
When Snapdeal was busy building too many warehouses they never worked on their USP in categories like Flipkart had fashion and electronics and Amazon had pantry and prime. By 2014, Snapdeal had a significant number of customers and a market share, and in March 2015, their total market share was 24% and September 2015 was the peak when they had a market share of 25%’. , Snapdeal has had the highest number of warehouses to Amazon and Flipkart.
Acquisition and Ventures
Snapdeal bought many companies but most of them failed. They bought Exlusively.com earlier but it shut down in a year. Also, they were in talks to acquire fashion marketplace VOONIK and e-commerce marketplace Zapyle but failed after some stages of discussions. The company acquired companies like Reducedata, RupeePower, Doozton, TargetingMantra, Reduce Data, Fashiate, MartMobi Technologies, RupeePower, Exclusively, Wishpicker, Doozton, Shopo, eSportsBuydotcom, Grabbondotcom. that did not give any fruitful result.
They bought GOJAVAS but failed to utilize it and finally sold it to Pigeon Express despite a 20 million investment in GOJAVAS. Another acquisition was FREECHARGE, which acquired 350 million and, for that, was a competitor of PAYTM but did not capitalize and, due to a loss, Snapdeal sold it to AXIS BANK for 80 million. Freecharge could be a game changer if it was done during demonetization but did not attract more customers and it was a loss deal.
Another big acquisition was Unicommerce, which was an e-commerce-enabled software used to manage warehouses and inventory. This platform was very popular with sellers who used to sell on marketplaces. Snapdeal acquired this company in 2015 in undisclosed amount. However, the company did not get fruitful results after the acquisition. Their tie-ups with redBus, ClearTrip, Urban Clap, which is now known as Urban Company, and Zomato for their respective services failed to make any impact.
Strategic Mistakes
Inhouse Seller or Armband Seller
Every big company in e-commerce had its seller, like Flipkart had WS Retail and Amazon had Cloudtail and they were getting the maximum sales of their website from these sellers, whereas Snapdeal did not have any.
Omni Channel Failure
It could be a game-changer but didn’t happen. In this process, customers can order a product and pick up the order in 2 hours from any store and the offer is not available in cash on delivery. Tata Cliq had the same practice. Initially, Omni Channel started in 70 cities.
No Grocery and Furniture Category
The furniture and the grocery category was one of the big revenue generators of the e-commerce marketplace. In 2016, total sales of these categories were $25 Billion and $ 250 million sold online, whereas in 2020, $35 Billion was total sales and $750 million online. It was indicates that these two categories are getting a significant share in online sales. Snapdeal did not have either of these.
Value Added Service
Like Amazon, Amazon Prime gives benefits to shipping and delivering the order the next day in 499 rupees. In 2015 it said one in every three orders is a prime order. They also offer other benefits, like Amazon Prime Video. Snapdeal launched Snapdeal Gold and they started delivery on the next day delivery and also gave customers 14 days return time instead of 7 days, but at the end of the year, they got only 20% of orders, which was from Snapdeal Gold. Customers wanted more apart from shipping, which they did not have to offer, like Amazon Prime video.
Customer Version on Snapdeal
A lot of customers started claiming that they were receiving the wrong item, counterfeit items. Customers were receiving the items after the promised delivery day. There were a lot of complaints about late delivery and package mishandling. Some customers received bricks instead of phones, However, brick delivery happens with other websites too.
So, the latter one was instructions from the courier company if the package value is higher to ask the customer to open the package in front of the courier guy, and if there is any issue then can be addressed at the same time. Customers started moving to other marketplaces after September 2015 and Snapdeal started losing its business. They wanted to give a discounted product instead of having a loyal customer base. They never focused on it.
Boycott Snapdeal
It happened twice by some groups and many customers uninstalled the Snapdeal app and rated 1 or 2 on the Google Play store. The first time, it happened due to a statement by Amir Khan who was the brand ambassador for this company, and 2nd time there was some issue with Snapchat but it was communicated that Snapdeal had done this. If a company’s graph is going down, then a couple of factors about losing customers can be a lot and the same happens with this company.
Seller Version on Snapdeal
Sellers Basic Issue
I was also one of the sellers of Snapdeal and I have seen it very closely and know the views of a lot of sellers. Seller support of Snapdeal was not good and it even seems they do not keep the follow-up if you contact them regarding the issue. Every day they had technical problems with their panel and it was not easy to process the order on time.
They started increasing the commission on the items and there was a time when they were charged 2.5 times in comparison to other marketplaces. A lot of fraudulent orders started coming to the panel and the seller was supposed to pay for the shipping of those orders. We were getting a lot of COD returns. However, these were the general issues.
Account manager for the seller
Every account had an account manager who was visiting the premises of the sellers from time to time. But their only interest was to sell loans and advertisements. Most of the salespeople wanted to increase their business in an organic way but they wanted to get a part of the sale in terms of advertising for sale.
Big Strategic Mistake
Snapdeal started a process where every person has to send their products to a warehouse and all the orders will be fulfilled from there. Unlike Amazon, where you have the right to choose the product you would like to send to a fulfillment center and you can even do additional listing on Amazon as fulfilled by a seller. But this option was not available in Snapdeal.
They said that a seller can ship a maximum of 5 orders from their premises. When sellers sent their products to warehouses, some were lying for weeks and sellers started complaining about it but the issue was not resolved. Later on, Snapdeal asked sellers to get the items from a warehouse. When they went to pick up, they found that a lot of items were missing and this was done by the warehouse team members. A lot of complaints were about it but nothing happened.
In this whole scenario, Snapdeal was the only loser. They restricted the order to 5 and the buyer wanted the item and when they tried to purchase the item, it showed out of stock. So, they purchased from other marketplaces. So, the only loser was the policymaker.
Order Fulfilment Issue
During the sale, their fulfillment capacity, once finished, blocks the order from customers and does not take any more orders. However, small and medium sellers were at a loss as they were getting hardly any orders due to fulfillment capacity, whereas they also spent some amount on inventory and warehouses. On the other hand, some sellers were receiving orders on other marketplaces. So, they almost lost their trust in the company in return on investment. So, they started working with other marketplaces.
CEO and Management Decisions
Another big setback for the company was the leaving of Nikesh Arora from Soft Bank. He was president of Soft Bank.
Snapdeal Merger with Flipkart
Sanpdeal was the only Unicorn e-commerce company that crossed first the market value of $1 Billion. In the middle of 2015, it reached $6.5 Billion. However, due to their internal policy and customer dissatisfaction, they started losing their business. Their customer share decreased from 25% to 4%. Flipkart tried to acquire Snapdeal and it was almost done. However, due to big opposition from investors, it did not happen.
Snapdeal 2.0
Since the merger did not happen with Flipkart, then the company started once again. It was called Snapdeal 2.0. However, as per their claim, they minimized some losses and gained new customers. But, the same number of customers did not start purchasing from Snapdeal. In the new system, they remove badly rated sellers and give benefits to good well-rated sellers. Their other policy is to involve manufacturers and ship the order directly from manufacturer to customer. We call it M2C(Manufacturer to Customer).
It was claimed that revenue from operations increased by 85% and traffic increased by 100%. Where 80-90% of orders are being received from non-metro locations. The company added 6 million new customers during the lockdown and 20K more sellers were added during that lockdown time.
Snapdeal aims to achieve profitability within the next quarter, as it bets heavily on the value customer base to drive growth, according to Himanshu Chakrawarti, CEO, Snapdeal Marketplace.
We are hoping that the company can do best in this sector. However, it is very hard to regain customers and build trust again.
Digital Marketing Services and E-Commerce Solutions in Delhi, India.
Also, read the below articles:
RISE AND FALL OF AN E-COMMERCE GIANT – eBAY INDIA
Flipkart – An online bookseller to one of the largest marketplaces
E-Commerce: The Internet’s Retail Revolution
The Social Media Revolution: From MySpace to TikTok
Online Marketplaces – Unleashing the Power of Digital Marketing Influence
Digital Marketing Services, SEO and E-Commerce Solutions in Delhi, India
Author – Farhanul Haque
This article is written by the Founder of Digitamizer who has been working in the e-Commerce Sector Since 2006 and is also a certified Digital Marketing Professional from IIT, Delhi, India.
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Top Vivo Smart Phones for Sale in 2023
Top Vivo Smart Phones for Sale in 2023
Top Vivo Devices 2023. Visit Bhatia Mobiles
A globally popular smartphone maker, Vivo is known for its impressive range of mobile phones that cater to a diverse audience. With a focus on technology and innovation, the brand offers high-end smartphones at competitive prices that deliver on their promises. Vivo phones are available online on leading e-commerce platforms such as Amazon, Flipkart, Snapdeal, and Paytmmall, where consumers can enjoy stellar discounts and cashback offers to boost their purchasing power.
Vivo's 2023 lineup is a mix of budget and flagship offerings, with a focus on camera innovation, fast charging, and gorgeous displays. The brand's X series, featuring devices like the X70, delivers top-end specs for an affordable price, with innovative features such as a physical gimbal sensor in the main camera to improve optical image stabilization. Meanwhile, the Y series smartphones are dependable and feature-packed mid-range options that offer good value for money.
The Vivo Y73 is a great example of this, offering a top-notch 8GB RAM and 128GB internal ROM combination that can handle multitasking with ease. It also sports a stunning triple-camera setup on the rear side and 33W flash charging to keep it topped up quickly. The Y73 also looks the part, with an eye-catching color-changing design that's sure to turn heads.
Alternatively, you can opt for the vivo T1 5G, which offers an incredible performance-to-price ratio thanks to a Snapdragon 695 5G chipset. It's also backed by 8GB of RAM and 128GB of storage and comes in a beautiful Pacific Blue finish. The vivo T1 also boasts a massive 5100mAh battery for all-day endurance, and its waterdrop notch display offers a breathtaking viewing experience.
In the flagship category, you can find excellent options such as the vivo V90, which features a brilliant dual-camera setup, an octacore processor, and a large AMOLED display for immersive gaming or video-watching experiences. This is a great choice for photography enthusiasts or those who want to indulge in a bit of heavy-duty gaming, though it may not be as durable as some other flagships.
Another option is the vivo X90, which is another flagship offering that's a great value for money. It packs a top-notch MediaTek Dimensity 9200 chipset and a beautiful AMOLED display, but it lacks the telescopic zoom of its Chinese counterpart, the vivo X90 Pro +.If you're in the market for a new smartphone, check out the vivo phones available on CashKaro to get the best deals and cashback offers. You can buy your favourite phone from a variety of online retailers including Amazon, Flipkart, and the official Vivo website, and you'll also be able to earn additional cashback on your purchase if you use our free coupons. So what are you waiting for? Start shopping! And don't forget to sign up for a CashKaro account to maximize your savings. You can even use our mobile wallet to make the whole process even easier! And don't forget to read the user reviews of the products you're interested in to make an informed decision.
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SnapDeal Coupons, Deals & Offers: Flat 40%-80% Off End of Season Sale Item
http://www.saveplus.in/snapdeal-coupons.html
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Cool places where you can get amazing coupons
Nowadays most of the people prefer to do shop online that means they have complete awareness of online shopping. But actually, the problem is that they don't know the importance of usage of Coupon codes and voucher codes. Simply they just type their product name on different search engines and open the websites. If the product is suitable for their range then going to buy the product but they don't use Coupons at check out. But coming to Saveplus website, you can find a different number of stores like Anita Dongre, Bollywood Kart, Titan, Snapdeal Coupons, and Bharat Plaza Offers. Here you can get various types of Coupons, Deals, and Offers.
Some people are willing to wear fashionable apparels that lead to making the people search the different number of stores online. You are also one of those persons then visit Anita Dongre store in Saveplus and here you can get high quality, fashionable apparel at affordable prices. It is believed that fashion plays a vital role in enhancing person confidence. Anitadongre is one of the leading online shopping sites in India that offers various products such as Men, Women, and Jewellery Items with Anita Dongre Deals. It is beautifully designed with the products that should fulfil all needs of the present Indian woman of all ages and shapes. You can get more savings with the help of Anitadongre.com latest deals, offers, codes by signing up for Saveplus.
Are you interested to wear the Bollywood style of clothes and also if you have a confusion to find the best store which offers unique designs of apparels? Then Bollywood Kart is the best option for you. It is the store where actually you get a list of trending outfits for every occasion and get excellent savings by using Bollywood Kart Deals. Here you can shop fashion choices for women. From heavy Lehengas to contemporary lehenga skirts with tops, an exclusive range of Sarees, Designer Suits and other ethnic wear, you get everything and anything easily at Bollywood Kart. Also find different range of classy suits, traditional Shervani, cool jackets and much more for men.
There is another store in saveplus called Titan where you can find stylish and quality watches are available at reasonable prices. Titan is the world's fifth largest wrist watch manufacturer and exports to nearly 32 countries around the world. It offers the best quality of products like jewellery, earrings, finger rings, watches, sunglasses, bags, eyewear, casual belts, backpack, and wallets for men and women at an affordable price with the help of Titan Deals. It provides items from popular brands like Fastrack, Sonata, Raga, Edge, Octane, Xylys, Nebula, Zoop, Titan eye+, Tanishq, Gold plus, Zoya and Skinn.
Basically, in festival seasons people used to buy the products for their whole family. At that time they spent more amount of time to find the best one. Just have a look at Bharat Plaza in saveplus then you can find the best collections for your family. Today Bharatplaza offers products with different segments of Apparels, Accessories, Jewellery and many of its products carry designs which are contributed by the famous designers from all over the world. Here you can buy the trendy collection of apparel from this online dealer by using Bharat Plaza Deals.
For more Coupons, Deals, and Offers visit Saveplus
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Lucky draw is something that drives our eagerness and enthusiasm to let know that how fortunate we really are. It is always a sight of great excitement that engender us to participate. And what would be great than to become a Shopclues lucky draw winner?. But before going ahead with Shopclues lucky draw, you should definitely do a proper enquiry regarding all the rules, regulations and norms.
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Roobai.com - Hot Deals, Offers, Coupons, Discounts. Join Free and Save Money.
Roobai.com is an innovative platform designed to help online shoppers save money by providing the latest and most lucrative deals, offers, and coupons from top e-commerce websites like Amazon, Flipkart, Myntra, Snapdeal, others. Learn more info. check out here: <https://roobai.com
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Top Trusted Online Shopping Websites In India
Online shopping is one of the fastest-growing shopping methods in India. There are lots of online shopping websites available in India. But people prefer to do shopping only on specific websites; due to huge discounts, assured quality, fast delivery, etc. In this article, we will discuss the top online shopping/eCommerce websites in India, which earned the trust of Indians.
AMAZON.IN
Amazon.in is one of the biggest eCommerce marketplaces in the World. It started its journey in India in 2013. Amazon currently running their eCommerce business in 16 countries, including India. They started their sale with only physical Books, Movies & TV shows video products, later they added additional categories such as mobile phones, cameras.
But, Today Amazon.in selling 40+ main categories items such as mobile phones, Groceries, Books, Electronics, Computer Appliances, clothes, etc. Amazon.in is a marketplace the products are selling by the variant sellers from different locations. Currently, millions of people using Amazon.in to do their shopping; over lakhs of sellers are selling their products on Amazon.in.
Great Indian Festival Sale is a well-known and popular offer sale on Amazon.in. You can get up to a 90% offer* on your purchase.
Highlight: Free & Fast Delivery With Prime Membership.
Browse AMAZON.IN
FLIPKART
Flipkart is an Indian based eCommerce company, the parent organization is Walmart. It started its journey in 2007. It also one of the biggest online marketplaces in India, work with lakhs of sellers and trusted by millions of users.
Nowadays most of the online users do their purchase on great confidence with COD/Cash on delivery payment option. Flipkart also having a COD payment method. You can here buy Electronics, Grocery, TVs & Home Appliances, Furniture, Clothing, Camera, Smartphones, Etc. In Flipkart, you can opt to book your flight tickets also. It calling as Flipkart Travel.
Flipkart having offer sale campaign: Big Billion Days. You can save more money on this offer sale. Here is one fact of this campaign, there are selling 1.2L fashion products every hour, during the sale.
Highlight: No Cost EMI on selected products.
Browse FLIPKART
MYNTRA
Myntra is a fashion eCommerce company, the parent organization is Flipkart. It started its journey in 2007 to sell personalized gift items. In 2011, it turned to sell fashion & lifestyle products of men, women & kids.
In Myntra, you can buy the products of famous Indian & international brand products like Fastrack Watches, Puma, Bata, Raymond, Etc. These are some of the top-level product categories of Myntra: Footwear, Sports Wears, Watches, Bags, Home Decor, Lighting, Flooring, Beauty & Personal Care. Myntra also having a COD payment method.
Myntra offer sale campaign is End of Reason Sale. You can get up to a 50% – 80% offer on this sale. Recently Myntra hired 5000 employees for “End of Reason Sale”.
Highlight: 30 days returns & exchanges.
Browse MYNTRA
SNAPDEAL
Snapdeal is an Indian eCommerce company. It started its journey in 2010 as a daily deals platform. In 2011, it expanded as an online marketplace. Now It also one of the biggest online marketplaces in India that works with 3 lakhs of sellers and served to 6000 cities in India.
Currently, Snapdeal selling 60 million+ products with 800 categories to users. These are some of the top-level categories Mobiles & Tablets, Electronics, Computers & Gaming, Homes & Kitchen, Fashion & Personal Care, Sports & Fitness, Etc. Snapdeal also having a COD payment method. In Snapdeal, you can claim offers by spin to web play with terms & conditions.
In 2020, Medlife (Online Medicine Shopping Website) & Snapdeal became a partner to bring medicine delivery & lab testing services. Snapdeal offers a sale campaign is End of Season Sale.
Highlight: Exotic new collections of products.
Browse SNAPDEAL
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DEAL OF THE DAY
Buy health and fitness items corner starting at just RS 99/-
Offer valid for limited time period only.
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Online Shopclues lucky draw Winner List 2021 is a form of gambling that involves the drawing of numbers at random for a prize. Lucky Draw Winner List are outlawed by some governments, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of Shopclues lucky draw Winner List 2021 by governments; the most common regulation is prohibition of sale to minors, and vendors must be licensed to sell lottery tickets. https://luckywinnerlist2021.in/
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Snapdeal Coupons Winner is a major Lucky Draw vendor in the market place in E-commerce Industry since 2010. We have organized many Snapdeal Lucky Draw contests and have been planning to organize this year 2021 too. We are a leader in Online Shopping and Lucky Draw Industry. Snapdeal has it’s partners all over the globe and has been organizing many lucky draws. We can proudly say that we are the best channel to organise Snapdeal Lucky Draw 2021 and have been able to manage the prize distribution either through Snapdeal Prize Department directly or through our affiliate partners. We are the preferred way of participating into Snapdeal Lucky Draw 2021 and earn exciting prizes. If you want to be a lucky Snapdeal Winner 2021 among thousands, then you have chosen the right channel. The Online shopping Trend is raising exponentially.
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Snapdeal winners
If you want to be Snapdeal winners and want to win exciting prizes, then you only need to fill the form that is available on the website and you will be registered for the lucky draw contest 2021 to win the exciting prizes, rewards, discounts, and coupons
Online prize
Snapdeal scratch coupon
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Snapdeal Winner List 2020 here came up with an offer where you can win Snapdeal prize by just playing a game & win prizes. Snapdeal lucky customer, Snapdeal lucky winner, Snapdeal lucky coupon. Check here to more Information: Snapdeal lucky winner list
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Enjoy Your Fragrance by spending less @ Snapdeal
Today I will start and discuss the perfume on how to utilize and where to purchase this item. Such amazing thinking on this day, many peoples are truly loving for using the perfumes in regular lives. It is a great thing also, sometimes go and met different persons in your regular life or regular working times. At that time quickly takes any generous of the perfumed coming perfumes is useful for that day. Moreover, that meeting was conformity success on time and you enjoying in those situations, that’s confidence gives to fresh thinking on your mind and through the goodness of perfume.
Now let’s go and choose an online search engine place to check the best on your comfortable perfume select on buying them. Too many different perfumes are available, and more of these types have different products that do now distributed in online places to the online stores. That's why in these day’s the E-commerce coupon sites are introduced to the many different online products. So the present situation confines to full restraint secure to give the one biggest deals, and all online store offers are available in Saveplus.in.
Because you start with online shopping to fallow on Saveplus coupon site to register to get daily latest deals, offers updates at any time on your display, mobile, and your mail-id. Here top trending store are Snapdeal, Amazon, Flipkart, Lenskart, BigBasket, Mobikwik, Bang good, Firstcry, Paytm, Healthkart, Bata, Adidas, Giskaa, Uber, UberUrban, Yatra, Jet Airways, Shopclus, Freecharge, Talkcharge, Ajio, Max, and more store details in Saveplus sites.
Let’s start with one trending store and gives full information about your shopping to get discounts. That is Snapdeal, and it is India’s biggest online shopping store. Here to gives and purchase many products with discounts this store will be started. So you now find a Saveplus coupon site to get a Snapdeal Coupon code, printed Snapdeal Deals, and discounted offers.
Here Snapdeal store gets different perfumes like Davidoff, Calvin Klein, Jaguar, Hugo Boss, Bvlgari, Azzaro, Ferrari, Mont Blanc, and Issey Miyake. This product segment provides to every choice and budget, and firstly took the Saveplus.in to get Snapdeal Promo codes. If you are looking for men and women’s perfume gift sets to gift on marriages and anniversaries, birthdays, these are available in the combo pack for buying. The online booking perfumes available here. It covered under customer-friendly initiatives such as TrustPay and returns guarantee.
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So many people prefer to shop in the nearest local stores around but one fact they don’t know is that shopping online has always been easier.
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Lucky draw is something that drives our eagerness and enthusiasm to let know that how fortunate we really are. It is always a sight of great excitement that engender us to participate. And what would be great than to become a Shopclues lucky draw winner?. But before going ahead with Shopclues lucky draw, you should definitely do a proper enquiry regarding all the rules, regulations and norms. Enquiry Complaints provide you hassle free solutions for all your query regarding Shopclues lucky draw.
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