#Sincerely another gen-zer | Explore Tumblr posts and blogs

toonstarterz · 5 years ago

Text

BECAUSE I’M NOT POPULAR, I’LL READ WATAMOTE: CHAPTER #167

Hey, I’m not dead!

Yeah, sorry that took a while. Had a lot of real-life shit to work through, honestly. In any case, I finally sat my butt down to really crack down on yet another fun-tastical chapter. Tomoko’s actually doing what a lot of quasi-incel degenerates are afraid to do in high school and is taking an actual stab at self-improvement. Will karma rear its ugly head, or is the series now beyond that point?

Chapter 167: Because I’m Not Popular, I’ll Spend My Time Wisely unlike me

This is a really pretty shot and...that’s about it. Real pretty.

Oh dear! The friendship disease has disrupted Tomoko’s gremlin-like body clock and has her waking up early like a healthy human being!

Reminds of that one Gintama episode. You know, that one with Kagura and the sick kid and you don’t care, do you?

I know Japan prides itself on its cheap, quality goods, but Tomoko is a real penny-pincher, eh? Well, she’s a Gen Zer, so I can’t complain.

Not sure if this makes me sound like a perv or whatever, but hot damn, the detail on this model is stupidly good. I mean, just look at the patterning on that bra. You can really tell when Ikko’s really getting into the art.

They’re really milking the armpit fetish, aren’t they?

Tomoko...sweetie...my girl...

You don’t even have a dick. I mean, sure, you could find it fascinating from a purely educational, not-applicable-to-you perspective. And yeah, I suppose it could be useful if you were to start a sexual relationship with a noncanonical male. But to be honest, I can’t help but take it as more signs of your gender dysphoria here.

I mean, hey, whatever floats your boat.

Well, they say kids learn more about practical knowledge out in the real world than in school, don’t they?

Then again, coughgoogleitcough.

I always thought Tomoko was just having some kind of psychosomatic experience when she talks about being de-energized from a lack of sexual stimulation.

Now I’m inches from calling that shit an actual, physiological withdrawal.

Ah, the good ol’ days. Back when future prospects felt like a lifetime away and you could spend days on end dicking around, lamenting the need to get serious, and disregarding your resolve right after because you secretly didn’t really care.

...I gotta stop projecting.

Despite Tomoko proving time and again that she can be a crass-hole with a negative outlook on life, it’s when she does childish things like laying your head on your arm when studying and cuddling her plushies that her innocent side pops up and you realize that Tomoko’s a legitimate cutie.

Fake-smoking? Tomoko, stop! If you keep this up, you’ll turn from a deconstruction of a cute, moe girl to becoming an actual cute, moe girl.

I only just noticed that Tomoko’s wearing a “happy” shirt. Remember when she was sporting the “alone” shirt back in year one? Even her clothes get character development.

Oh, shit. Your girl Yuu-chan talking this whole cram school thing seriously even though she’s at a disadvantage. You see, this is why Yuu is literally the best. Despite being at the “top” of the school clique food chain, she has not once ever felt like “bottomfeeders” like Tomoko and Komi were below her in any way. Sure, she knows they’re weirdos, but she makes those acknowledgments without judgement, and all while putting herself on the same leveling field. She doesn’t love them ironically–she loves them sincerely, and that’s why Yuu is awesome.

Sorry if this turned into a ramble, but Yuu only gets like, one panel of dialogue nowadays and I wanted to make the most of it.

Tomoko be raising that “phone-call” flag like a motherfucking chad.

...

Oh, sorry. I saw Yuri with her hair down and lost track of time.

...

Damn, Yuri’s pretty.

Black leggings at home? That’s exactly the kind of conservative attire Yuri would wear and only Yuri could look amazing in. Seriously, If Ikko hadn’t become a manga artist, she would have made a damn fine fashion designer.

And Tomoko be crushing that “home-visit” flag like a motherfucking chode.

I could make a pretty tasteless joke about how “haha, Yuri will never look at you like you’re trash like she does at Tomoko,” but,

a. it’s just the angle of the smartphone like Yuri said, and

b. you’d probably prefer to get denied like that, wouldn’t you?

I can’t help but wonder if Tomoko realizes just how homoerotic she sounds. Like, does she have any inclination that her borderline-sexual harassment jokes could easily be misconstrued as flirting? Sure, she might be using the old excuse that “we’re both girls, so it’s fine right?”, but given that Tomoko at least knows about LGBTQ+, you’d think it would have at least crossed her mind.

Or maybe, on a sadder note, Tomoko doesn’t see it as flirting because she really does have zero faith in her own attractiveness...

There is no heterosexual reason for this exchange whatsoever.

Alright, so I’m a dude, so...hell do I know. But do girls typically not wear bras when just lounging around the house? I know Tomoko is the kind to just wear tank tops if she can help it, but I always thought that was a characterization unique to her, and that other girls wear bras for the comfort and support like any other undergarment. I mean, sure, Yuri’s kind of reserved, but I wouldn’t think wearing a bra at home would be considered an oddity, yeah? I ask this out of genuine curiosity, but I’ll stop before it gets too creepy.

Side note, you can officially tell when Yuri gets pissed by her nose crinkles.

I could give a long, analytical spiel about why Yuri didn’t give Tomoko a straight answer and speculate on what she was doing, but I eventually realized the answer was actually really simple:

It didn’t fucking matter to the story.

The last time Tomoko had one of these “I know!” moments, she ended up trimming her pubes on a class trip. But surely Tomoko’s character growth wouldn’t allow something like that to happen again, would it not? ( ͡° ͜ʖ ͡°)

Adorbs.

Can’t fight awkward with awkward, can you?

Tomoko, what are you playing at? You just said that video chatting was erotic and tried to get Yuri to lewd herself for you. And now you were planning to appear on-screen totally naked and you somehow don’t see any sexual implications for this at all? Finding it funny would be an elementary schooler’s mentality. If you seriously have no confidence in your sexuality, then sweetheart, you need some help.

You ever notice that Tomoko can lie through her teeth when trying to screw with people, but when lying to be nice, it sounds so phony? I think that says a lot about the kind of person she is.

Ya’ll knew I was gonna add this panel, didn’t you?

I was never one to go crazy about blushing anime girls ‘cause to me, it always felt like it stemmed from some sadistic desire to see girls look uncomfortable. So while I can’t get behind it for reasons like that, I can admit that Yuri’s blush is fucking precious and I think that’s because I love seeing her so emotionally transparent for once. It feels rare, raw and well-earned after all this time, so yeah. A++

Oh, Tomoko, if only you knew that skill often has nothing to do with it. Yuri’s not embarrassed because she sucks at humming, but because you saw a side of her that she only lets out in private. Trying to reassure her is a good move, but putting the girl on blast like that is not going to end well.

I felt like the vibration alone would’ve left a huge-ass crack on Yuri’s phone screen. This whole moment is like eleven tiers of funny because even though Tomoko is probably miles away, the impact of Yuri’s punch still jostles her. It also helps that we can visibly see Yuri’s fist come down mere millimeters from Tomoko’s mug.

There is no escaping her wrath, Tomoko.

I feel you, girl. For me, nothing beats a good ol’ burger and fries after a hard day of studying.

Careful there, Tomoko. If there’s one thing that studying has taught me (other than I hate it), it’s that you could get serious burn out if you go all-out on the first day, especially if you’re typically not a regular studier. Always make sure to get dem breaks in.

That sounds like the kind of line you’d see in a mainstream shounen action manga like [ ]. I don’t even have a direct reference here, so feel free to fill in the blank.

Hey, with Tomoko’s luck, I was expecting karma to hit her harder than Truck-kun in an isekai anime, so I consider this a small loss.

Man, remember when we were young and had ambitions as high as the sky, and we all wanted to change the world by being firefighters, astronauts, idols, and presidents?

Kind of sucks that “financial stability” has become our goal in life as we enter adulthood. Perhaps that’s just the mindset creative-types like Tomoko have towards the STEM industry when it’s hard to see what makes that world so personally fulfilling.

Oops, my opinions are starting to seep in, so let's move on.

Nooo, don’t do it, Nico Tanigawa Tomoko! Don’t sell out your passions for financial security even though it’s a totally viable career decision! How else are we going to validate the pursuit of our artistic dreams?

How in the hell is Tomoko balancing that drink? I’m willing to let it pass for rule of cute, but I don’t care how secure that cup is. One wrong move and those practice sheets are done for.

Jesus Christ, Nemo is on some otherworldly dimension of cute right here.

I don’t even think Tomoko is trying to one-up her or anything. This is already the most effort she’s given to study in a single instance, so I think she genuinely just wants to share this personal accomplishment.

You know, while it’s already been established that Tomoko and Nemo have different tastes in anime, that doesn’t necessarily mean they wouldn’t watch the same show, right? Just for different reasons. While Nemo would watch her cute slice-of-life series earnestly, Tomoko would probably watch them ironically MST3K-style. In any case, it’s a good way for them to find some common ground.

Bruh, Nemo must be over the fucking moon for this opportunity. Think about it: when was the last time she’s had someone to watch anime with her? After concealing her power level for so long, this could be the first time Nemo has had a fellow anime fan to geek out over a series with. And not just discussing it afterward, but actually reacting to a live episode together.

Nemo may give Tomoko all kinds of shit, but this is actually what she wanted all along, wasn’t it?

Boy, Tomoko sure gets pretty demanding when she’s sleep-deprived, huh? I’d hate to see how loose her inhibitions get when she’s stark-raving drunk.

Is this referencing the Quintessential Quintuplets anime? I don’t know anything about it other than that’s a kickass title.

Hey now, Tomoko, beggars can’t be choosers. Let Nemo give you the play-by-play at her own pace. She’s even acknowledging that you hate the source magazine without a hint of judgment. She’s gonna go places.

At first, I thought all this recent armpit content was just an incidental joke. Then I thought it was the mangaka slyly inserting their fetish into the series. Then I realized the series turned the joke on its head and made it a meta-reference about their very thing their readers were accusing them of.

Well played.

You ain’t slick with that leg service, Nino Tanigawa. Just sayin’.

Seriously though, I love the dynamic going on in this conversation. Tomoko and Nemo are approaching the discussion from different outlooks, the former looking at it from a degenerate’s perspective and the latter looking at it more optimistically. But even so, they’re not trying to “get the upper hand” like they might've done before. They’re simply having a totally organic talk about what they do and don’t like about the series, while still recognizing each other’s personal preferences. For once, it’s completely devoid of passive aggressiveness and it really shows how earnest their friendship has become.

At some point, I think Tomoko’s consumed so much near-pornographic content that pretty much all anime, manga, VNs, etc. looks like the same hentai to her.

Every fiber of my being says that this is a reference to Komi-san Can’t Communicate, but it could just as well be the mangaka shooting themselves in the foot for a good joke. In any case, I do like how they point out shy, socially awkward girls is a rising trend that borders on romanticizing communication problems.

Does that make Watamote a hipster manga since it did the whole “social anxiety girl” shtick before it was cool?

I wanted to make a pretentious joke about how basic that anime sounds and how I’m so above a show that panders to the masses, but even I like junk food, so I’ll spare you the hypocritical humor.

If Ucchi caught a glimpse of this, she’d probably explode right on the spot.

I spent a good five minutes trying to decipher how Tomoko’s sleeping expression could be seen as “happy”, and I realized that it’s not that she looks happy. It’s that she doesn’t look unhappy. I’d imagine that those plagued by anxiety and stress have it evident on their face when they sleep, so the fact that Tomoko fell asleep in relative bliss must mean she’s had a pretty satisfying day. To top it all off, this is one of the few times someone–and Nemo of all people–has seen Tomoko in all her vulnerability.

And you know what? Nothing bad happened. No punchline undermining the moment, no sarcastic quip, no embarrassment. Just genuine sweetness and it really speaks to the series’ faith in its heartwarming moments.

As a final note, I just wanted to thank everyone again for their patience. I’ve been trying to put a fresh spin on this, making it a little more comedic since its honestly getting harder to “analyze” without constantly repeating myself. It’s a lot of fun, and I hope you guys enjoy it for what it is.

#watamote #watamote review #chapter 167 #no matter how i look at it it's you guys' fault i'm not popular!#tomoko kuroki #yuu naruse #yuri tamura #hina nemoto #review

52 notes · View notes

wmshappen · 6 years ago

Text

Gen Z - Who are they and how to reach them

Photo by Ben Weber on Unsplash

People don’t generally fit into nice neat boxes, however neat boxes can often be a very useful tool where marketing is concerned. We’ve recently been looking at the generation of the moment, GenZ, to find out what makes them tick, and how best to grab and hold their attention.

For those that aren’t sure, Gen Z is the cohort that came after Millennials, the demographic brought up in, and defined by, the digital age. Access to the internet, and consequently to almost any piece of information, the connectivity of social media and its ability to connect the world, group these people into a very distinctive bunch. The 2014 study ‘Generation Z goes to college’ reveals that this age group self-identify with being loyal, compassionate, thoughtful, responsible and open-minded, all factors, you might argue that are linked to the huge wealth of knowledge that each is privy to, through the use of the internet.

A study by WGSN suggests that we might go further than categorise this generation as one group, but instead suggests they can be split into two groups: Gen Me and Gen We. Gen Me are visible, social media sharers, follower focused, and photo obsessed. They are driven by style and can often be found scrolling through style blogs, shopping sites and various social channels. Gen We, in opposition, is defined as a much more caring group of individuals, driven by beliefs (individual and shared), interested in the wider picture and bigger ideas, driven to collaboration and the power of the movement, like a well-informed, connected group of revolutionaries.

How then, is it best to connect to these people? How is it possible to ensure that your message or brand reaches the Gen Z demographic? We’ve listed a few key characteristics from the wider group for you below:

Knowledge

Sometimes referred to as the ‘Internet Generation’, Gen Z were the first to not know life pre-internet. Several studies have shown that the typical Gen Z teenager will spend upwards of 3 hours on the internet, browsing, chatting and generally seeking out non-school related activities. One consequence of this is seriously frazzled parents, another is that many teens almost by a state of osmosis encounter thousands of pieces of information daily. Granted, some information may be irrelevant, and never to be used again, other pieces however might stick around.

One endearing trait of the group seems to be that they know they’re powerful in the knowledge that they keep. They are wholly aware that before making a purchase, they’re able to access public reviews as to whether it’s a good way to spend money, they know how said purchase is likely to boost their social status, they even know where they can get said product at a discounted rate, and probably you too, if you ask.

In order to speak on a level to this generation, brands need to be seen to be working much harder than ever before. Gen Zers need to know how this product is likely to maximise their lifestyle, and they need to feel that they’re being looked after, whether it’s in discount form, freebie form, or even in the form of priceless innovation.

Tip one: treat them like the brilliant bunch they are. They’ll know if you’re not sincere. And tell their friends and followers.

Kickbacks

According to the Gen Zers spoken to during a survey by The Guardian, the new going out is staying in. Rather than getting dolled up to totter the streets of their local town, this group prefer ‘kickback’s. Rather than screaming at each other over music, Gen Zers prefer the actual art of conversation (be is digitally or in the real-world) over a carefully selected meal. Rather than getting drunk on, well, anything that’s available, it seems Gen Z would prefer a well-chosen bottle of red. Everything seems a little more sophisticated, grown up and a lot more sociable.

We read a study featuring futurologist Rhiannon McGregor, who commented “they’re aware from an early age how they’re portrayed online and offline, so they curate themselves in a more conservative way.” What McGregor has hit upon is that to the internet generation, their online persona is just as (or perhaps more) important than the one in the real world. Crafting the ideal online persona takes a lot of time, thought and dedication, and so Gen Zers must work hard to meet in the right coffee shops, attend the right kickbacks and in general take as many artfully shot photos as possible, in order to reach the glories of ‘great online persona’.

Whilst those outside the generation might see this as a bit much, it’s actually really great when properly considered. They appear to be being more sensible, actually thinking, actually talking, and love a well curated room. What’s not to like?

Tip two: whatever you do, make your experience look great, be severely Instagram worthy, and capable of hosting an intimate kickback style evening. Think friendly, fun and sociable.

Sharing and Following

Going back to the WGSN study, mentioned previously, which splits the group into two camps; Gen Me and Gen We, it could be argued that their experiences of online behaviours are quite different.

You might argue that those leaning towards the Gen Me camp, are all about sharing content, placing themselves in positions to create great content, and are very mindful of their outward appearance, be it physically or the online personality created by where and who they hang out with. Gen Me’ers will therefore be drawn to, and will benefit from a different experience than those associating with Gen We. In order to get on their good side, you’ll likely be most helpful by giving them the ‘tools’ to create their desired online profile; e.g. makeup, beautiful backdrops and photo opportunities, chances to meet influencers and celebrities.

Those in the Gen We camp appear to have quite a separate agenda, are likely to have a more collective mind-set, with a ‘vintage’ belief in the power of the people, and particularly the power of youth. These seem to cut a less isolated figure, and can often be found to ‘follow’ content, which they then pass on, rather than creating their own. You could argue that this group is less about the face of their appearance, and instead is more focused on ideas and how they can make an impact in today’s world. Their access to the internet and a wealth of information has made them well informed, and aware of how social media (perhaps see previously as a little indulgent) can be very powerful. Campaigns involving collective thought and progression are likely to appeal to Gen We’ers.

One thing that is consistent across the group however, is their need for immediacy. Having been brought up with so much available so quickly at their fingertips, Gen Z has become used to a degree of speed both in accessing what they’re after, and in gratification for what they’ve shared.

Tip three: when marketing to Gen Z, try not to see them as a blanket group, all interested in the same things and outcomes. As with any group, there are sub-groups, and each will require different treatment. Pinpoint your audience and make sure you’re working for them, whatever you do, make the outcomes quick!

All in all, marketing to Gen Z offers some unique and really exciting opportunities. A powerful and knowledgeable bunch of people, requiring equally interesting and well-thought out campaigns to suit. Talk to us if you’re keen to reach this audience but are unsure how.

Megan John / @MeganWMSH