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Signature Global Low Rise Floors in Sohna: Redefining Residential Living
In the bustling landscape of Gurugram, where modernity meets urban living, the emergence of Signature Global's Low Rise Floors in Sector 36A, Sohna, represents a significant milestone in residential real estate. As the city expands and evolves, this development stands out not only for its strategic location but also for its innovative approach to low-rise living. Designed to offer a blend of comfort, luxury, and community living, Signature Global has once again set a benchmark in delivering homes that cater to the aspirations of modern families.
Located in Sector 36A, Sohna, Signature Global Low Rise Floors offer a distinct alternative to high-rise apartment living. Spread across a well-planned layout, these low-rise floors are designed to provide residents with the benefits of both independent living and community engagement. Signature Global, known for its commitment to quality and timely delivery, has curated this project to meet the evolving demands of urban Indian families looking for a balance between privacy and community living.
Key Features and Amenities
1. Spacious Living Spaces
Each unit at Signature Global Low Rise Floors is meticulously crafted to maximize space utilization and provide ample natural light and ventilation. The floor plans are designed to cater to various family sizes, ensuring comfort and functionality.
2. Modern Architecture and Design
The architecture reflects a contemporary aesthetic, blending seamlessly with the surrounding environment. Emphasis on quality materials and thoughtful design elements ensures both durability and visual appeal.
3. Green Spaces and Landscaping
The project incorporates extensive green spaces and landscaping, providing residents with a serene environment amidst urban amenities. Well-maintained gardens, jogging tracks, and recreational areas enhance the overall living experience.
4. Security and Safety
Security is paramount at Signature Global Low Rise Floors. The premises are equipped with advanced security features, including CCTV surveillance and 24x7 manned security personnel, ensuring a safe and secure environment for all residents.
5. Community Living
The development fosters a sense of community with shared amenities such as clubhouses, community halls, and dedicated spaces for social gatherings. This encourages interaction among neighbors and promotes a vibrant community spirit.
6. Convenient Location
Situated in Sector 36A, Sohna, the project enjoys excellent connectivity to major business hubs, educational institutions, healthcare facilities, and recreational centers. This strategic location enhances convenience and accessibility for residents.
7. Affordable Luxury
Signature Global Low Rise Floors offer luxury living at competitive prices, making it an attractive choice for homebuyers looking to invest in quality housing without compromising on amenities and lifestyle.
The Concept of Low Rise Living
The concept of low-rise living is gaining popularity among urban dwellers for several reasons. Unlike high-rise apartments, low-rise floors provide residents with a sense of spaciousness, privacy, and exclusivity. They also offer easier access to ground-level amenities and direct connections with outdoor spaces, creating a more homely and serene living environment.
Signature Global has embraced this concept and tailored it to meet the specific needs of contemporary Indian families. By focusing on low-rise floors in Sohna, the developer has tapped into the demand for housing that combines the benefits of independent living with community-centric facilities.
Why Choose Signature Global Low Rise Floors?
1. Quality Assurance
Signature Global is renowned for its commitment to quality construction and adherence to timelines. The developer's track record instills confidence among homebuyers, ensuring peace of mind regarding the investment.
2. Innovative Design
The architectural design of Signature Global Low Rise Floors reflects innovation and attention to detail. From functional floor plans to aesthetic appeal, every aspect is meticulously planned to enhance the living experience.
3. Affordability
Despite offering luxury amenities and a premium living experience, Signature Global Low Rise Floors are priced competitively, making them accessible to a wide range of homebuyers.
4. Investment Potential
The strategic location of Sector 36A, Sohna, coupled with the developer's reputation, makes Signature Global Low Rise Floors a promising investment opportunity. The potential for appreciation in property value adds to its attractiveness as a long-term investment.
Future Prospects and Sustainability
As Gurugram continues to expand, developments like Signature Global Low Rise Floors play a crucial role in shaping its residential landscape. The emphasis on sustainability, community living, and quality infrastructure sets a precedent for future real estate projects in the region. By integrating green spaces, modern amenities, and thoughtful design, Signature Global contributes to a sustainable urban environment while meeting the evolving needs of its residents.
Other Real Estate Projects:
Prominent Swastik Greens in IMT Manesar, Gurgaon, offers a blend of modern living and serene surroundings. With thoughtfully designed residential spaces, lush green landscapes, and a host of amenities, it provides an ideal environment for comfortable living. Located strategically in IMT Manesar, it ensures convenience and connectivity while offering a peaceful retreat away from the hustle of city life.
Ganga Realty Anantam, located in Sector 85, Gurgaon, offers modern residential living amidst a thriving urban landscape. Designed to provide a harmonious blend of comfort and convenience, these residences feature contemporary amenities and spacious layouts, catering to the needs of families and individuals alike. With its strategic location and thoughtful design, Ganga Realty Anantam promises a lifestyle of tranquility and connectivity in one of Gurgaon's rapidly developing sectors.
County The Center Court, located in Sector 88A, Gurgaon, offers contemporary residential living with a focus on luxury and convenience. These thoughtfully designed apartments boast modern amenities, lush green surroundings, and excellent connectivity, making it an ideal choice for discerning homebuyers looking for a blend of comfort and style.
Eldeco 80, situated in Sector 80, Gurgaon, presents a premium residential experience combining elegance with comfort. These meticulously crafted apartments offer contemporary amenities, lush green landscapes, and a strategic location for a balanced urban lifestyle, ideal for those seeking modern living in a tranquil environment.
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Discover Upscale Living: 2/3 BHK Luxury Independent Floors by Signature Global
Signature Global, a trailblazer in real estate, is set to redefine luxury living with its exclusive range of 2/3 BHK independent floors. These carefully crafted residences promise an unparalleled lifestyle, blending sophistication with contemporary design. Signature Global's premium independent floors in Gurgaon are a testament to spacious living. Each unit is thoughtfully designed to optimize space, providing residents with a comfortable and aesthetically pleasing home environment.
Contemporary Architecture and Elegant Interiors
Embracing contemporary architectural trends, these luxury Independent floors showcase a perfect amalgamation of style and functionality. The exteriors exude modernity, while the interiors are meticulously planned to cater to the needs of modern families.
Step inside, and you'll be greeted by interiors that exude elegance. High-quality finishes, premium fixtures, and tasteful décor elements create an ambiance of refined luxury, setting these floors apart in the real estate landscape.
Strategic Location
Strategic Location is one of the key attributes of 2/3 BHK Luxury Independent Floors by Signature Global. These are strategically located, offering the best of both worlds – proximity to essential amenities and a serene living environment. Residents can enjoy the convenience of urban living without compromising on tranquility.
Private Outdoor Spaces and Modern Amenities
Each floor comes with private outdoor spaces – a spacious balcony. These areas provide residents with a personal retreat where they can unwind, entertain guests, or simply relish the beauty of the surroundings.
The 2/3 BHK luxury independent floors are equipped with modern amenities that enhance the overall living experience. From state-of-the-art security systems to recreational facilities, Signature Global ensures that residents enjoy a lifestyle of comfort and convenience.
Recognizing that each homeowner has unique preferences, Signature Global offers premium independent floors. Here are some highly sought after 2/3 BHK luxury independent floors by Signature Global:
Signature Global City 81 stands as a pinnacle in residential real estate providing luxury independent floors spanning in 11.97 acres amidst lush greenery. Crafted as a Green Building project, this iconic address offers a luxurious lifestyle seamlessly integrated with nature. The prestigious Edge Certification ensures resource-efficient savings, fostering a green and clean environment for residents.
Signature Global City 63 A, a leader in realty, presents high-quality, luxury premium Independent floors in a green, urban locale. Designed by renowned interior designer Sonali Bhagwati, these floors are envisioned as the epitome of perfection. Surrounded by world-class amenities and top-tier security, these 2 & 3 BHK Premium Independent Floors at Sector 63A, Gurugram, inspire residents to build the exclusive life they have always dreamt of, offering a perfect blend of opulence and urban living.
Upcoming new ultra-luxury high-rise project by Signature Global
Spanning approximately 16.65 acres, this ultra-luxury project offers a plethora of amenities. Comprising 8 towers this project is meticulously designed by the renowned architectural firm. Providing a range of living spaces, residents can indulge in the epitome of elegance with 3.5 BHK and 4.5 BHK units. For those aspiring for ultimate luxury, spacious penthouses are available too. Elevating the grandeur, every tower boasts triple-height lobbies, adding a touch of sophistication to the overall design. You’ll also get an exclusive high-end shopping experience with 1 lakh sq. ft.
2/3 BHK Luxury Independent Floors by Signature Global stand as a testament to the developer's commitment to providing homes that go beyond the ordinary. With meticulous planning, contemporary design, and a focus on delivering an exceptional living experience, these floors redefine the meaning of luxury in the real estate landscape. For those seeking a harmonious blend of opulence, comfort, and modern living, these Luxury Independent Floors beckon as the epitome of elevated lifestyle choices.
#2/3 BHK Luxury Independent Floors by Signature Global#Luxury Independent Floors by Signature GLobal#independent floors in gurgaon#premium floors in gurgaon#floors in gurgaon
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Signature Global Luxury Floors Gurgaon: Where Luxury Meets Modern Living
Gurgaon, often known as the Millennium City, is a bustling place in India, with people flocking to it for job opportunities and urban life. With this influx of people, the demand for quality living spaces has soared. The Signature Global Luxury Floors in Gurgaon have emerged as a shining star in the real estate market, redefining what it means to live in luxury. These homes offer a blend of opulence, contemporary design, and convenience, making them a top choice for those seeking a lavish and modern lifestyle.
Living at Its Best
Signature Global Luxury Floors are situated in some of the prime locations in Gurgaon, ensuring that residents have easy access to everything they need, from schools and hospitals to shopping centers and transport links. This well-thought-out positioning is a key feature of the project, promising a connected and convenient lifestyle.
What sets these luxury floors apart is their spacious and comfortable interiors. The floor plans are designed to give you room to breathe and relax. Every inch of these homes is thoughtfully planned to create a sense of openness and freedom. From beautifully landscaped gardens to elegant entrance lobbies, every detail has been carefully crafted to offer sophistication and charm.
Contemporary Design and Amenities
One of the standout features of Signature Global Luxury Floors is their modern design. The architecture seamlessly blends contemporary aesthetics with functional design, creating an environment that is both visually appealing and practical. High-quality materials and finishes are used throughout, ensuring durability and a touch of luxury in every corner of the homes.
These luxury floors come with a host of amenities designed to enhance your living experience:
Private Balconies: Enjoy the scenic views from your own private balcony.
Modern Kitchens: The kitchens come with modern appliances, beautiful cabinetry, and ample counter space, making cooking a pleasure.
Spacious Bedrooms: The bedrooms are designed to be comfortable havens with lots of natural light and smart storage options.
Gated Community: The project offers 24/7 security and access control for your peace of mind.
Parking Facilities: You'll never have to worry about finding a parking spot with ample parking space for residents and visitors.
Recreational Facilities: There's something for everyone with amenities like swimming pools, fitness centers, and lush gardens.
Power Backup: Stay powered up with uninterrupted electricity, even during outages.
High-Speed Internet: Stay connected with high-speed internet access on the premises.
Efficient Waste Management: A well-organized waste management system for a cleaner environment.
Rainwater Harvesting: Environmentally friendly features to conserve water resources.
Investment and Appreciation
Signature Global Luxury Floors aren't just luxurious homes; they also offer a sound investment opportunity. The real estate market in Gurgaon has shown steady growth in property values over the years, making it a smart choice for property investors. The strategic location, top-notch design, and quality construction make these luxury floors a promising asset for the long term.
Conclusion
Signature Global Luxury Floors in Gurgaon represent the evolving standards of luxury living in India. With their modern design, prime locations, and a wide range of amenities, they cater to the desires and aspirations of discerning homebuyers. Whether you're looking for a luxurious home for your family or a wise investment, these luxury floors have you covered. Elevate your lifestyle, enjoy the comforts of modern living, and experience the pinnacle of luxury with Signature Global Luxury Floors in Gurgaon.
Visit: https://www.orionrealtors.com/signature-global-builder.html
Or Call: 7620470000
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Signature Global City Sector 92 Gurgaon Build Your Dream Home
In the emerging real estate scenario, one development that is creating a lot of buzz is Signature Global City Sector 92 Gurgaon. This ambitious project is redefining urban living in one of India's most bustling cities. Check out this project's unique features.
About Project
It offers a diverse range of housing options to suit different preferences and budgets. Signature Global City Sector 92 Gurgaon has spread over 10.30 acres of area. Besides, it is a low-rise luxury floor with world-class amenities. Whether you're looking for a cozy 2 BHK apartment or a spacious 3 BHK, it has you covered. The apartment ranges from 1010 sq. ft. to 1190 sq. ft. It is designed with modern aesthetics and functional layouts, ensuring that residents can enjoy both style and comfort. The high-quality construction materials and finishes add a touch of luxury to everyday living.
Location Advantage Of Signature Global City Sector 92 Gurgaon
Situated in the heart of Sector 92 in Gurgaon, it enjoys proximity to some of the city's major economic hubs. It includes the industrial and commercial sectors. It has excellent connectivity with Dwarka Expressway, NH-8, and the proposed metro line. Also, commuting to Delhi and other parts of the National Capital Region (NCR) becomes easy. A brief drive will also take you to the Indira Gandhi International Airport. This strategic location makes Signature Global City 92 an ideal choice for professionals and families alike.
World-Class Amenities Provided By Signature Global City Sector 92 Gurgaon
Signature Global Sector 92 floors isn't a place to live; it's a lifestyle. The project offers a wide range of amenities that cater to the needs and desires of its residents. From fitness center and swimming pool to beautiful gardens and jogging track, every aspect of healthy living is covered. It also includes recreational facilities like a clubhouse, indoor games, and a children's play area. The complex is equipped with 24/7 CCTV surveillance and well-trained security personnel.
Green Living And Sustainability
One of the standout features of the project is its commitment to sustainability. It also incorporates green building practices. It includes rainwater harvesting and solar panels, to minimize its environmental impact. The well-planned green spaces within the complex provide residents with a serene environment and healthy lifestyle.
Affordability And Transparency
One of the standout aspects of Signature Global City Sector 92 Gurgaon is its affordability. It was developed by renowned real estate developer Signature Global. Besides, it is known for delivering quality homes at competitive prices. The company's commitment is to transparency in transactions. It also ensures that buyers can make informed decisions with confidence. With flexible payment plans and financing options, this becomes a reality for many aspiring homeowners.
Future Growth Potential In Signature Global City Sector 92 Gurgaon
Investing in real estate isn't about finding a place to live; it's also about securing your financial future. It also holds immense potential for future growth and appreciation. This coupled with the ever-growing commercial landscape of Gurgaon, makes this project a solid investment opportunity.
In Conclusion
Signature Global City 92 is more than just a residential project. It's a vision of modern, sustainable, and affordable urban living. It has a strategic location, world-class amenities, a variety of housing options, affordability, and growth potential. For this reason, Signature Global City Sector 92 Gurgaon makes it an attractive choice for homeowners and investors alike. Whether you're looking for a place to call home, it is a name that promises a bright future in the heart of Gurgaon. Don't miss the chance to be a part of this transformative project that's shaping the future of urban living.
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Tips for investing in commercial Projects in Gurgaon
Gurgaon is a fast-growing city, and its economy is rapidly expanding. It is considered the economic capital of Haryana. Currently, many individuals aspire to invest in the real estate in Gurgaon. Investing in this city has become a prevailing trend, presenting an alluring prospect for many. Gurgaon has transformed from a dusty suburb into a thriving hub of economic activity, boasting skyscrapers, multinational companies, industries, and tens of thousands of commercial projects. This transformation has elevated Gurgaon's position to being one of the top cities in the world.
While investing is a good option, there are crucial factors that must not be ignored or underestimated for better returns and investment security. One of the most significant factors is the project's location and its connectivity. Given Gurgaon's expansive nature with diverse neighborhoods, each offering unique opportunities and challenges, it is advisable to conduct thorough research concerning accessibility, infrastructure, demographics, and future growth potential. Proximity to major roads, public transport, and upcoming developments can significantly influence the value of your commercial property.
A comprehensive understanding of the real estate sector and current trends in projects and promoters is essential for making informed and calculated decisions. Analyzing trends, vacancy rates, rental yields, and the demand for various types of commercial spaces is crucial. Whether it's office spaces, retail outlets, or industrial warehouses, tailoring your investment to match the prevailing market's needs is paramount. Consulting real estate experts and relevant government departments is also advisable, as investing in commercial projects involves navigating through a complex maze of legalities. Engaging a qualified and trustworthy legal professional to scrutinize vital documents, title deeds, and town planning-related paperwork is essential to ensure legal compliance and obtain necessary permits, thus avoiding future disputes.
However, the most critical aspect is the credibility of the developers. Their track record in real estate projects, financial stability, previous ventures, and reputation within the industry are key factors in making sound decisions. A reliable developer can streamline the investment process and mitigate potential risks associated with each investment. In terms of real estate credibility in the entire state of Haryana, companies like Signature Global stand out as trustworthy options. Their commercial projects in Sohna and Gurgaon offer high returns and are worthy of consideration:
Infinity Mall, Sohna: Located in the south of Gurgaon, this mall in Sohna holds immense potential. It has quickly become a landmark in the Gurgaon district, characterized by its livability index, connectivity, advanced infrastructure, and surrounding residential and institutional projects.
SCO Plots 36, Sohna: Situated in Sector 36 of Sohna, this SCO commercial plotted project by Signature Global presents an innovative concept that blends office and retail spaces harmoniously. It's designed for low-rise developments with multiple shop floors. The SCO plot in Sohna benefits from excellent connectivity with Sohna-Gurugram Road and the Delhi-Mumbai corridor. It's surrounded by luxurious residential complexes, affordable housing options, and esteemed educational institutions, creating a thriving environment.
Signum Plaza 93, Gurgaon: Adjacent to IMT Manesar, Signum Plaza at Sector 93 stands out as an exceptional commercial project in Gurgaon. Sought-after by potential property buyers, it's located in a high-potential zone surrounded by densely populated residential and industrial areas. The project is meticulously designed to integrate with road networks and upcoming metro/rail systems.
Signature Global SCO Plots 37D: This project offers a unique blend of office and retail spaces under one roof, strategically located at the heart of Gurugram. It provides an ideal opportunity to establish and witness the growth of your dream venture like retail shops in Gurgaon, surpassing your competition. The ultra-modern construction and prime location are brought to you by the best in the retail industry. The proximity to Dwarka Expressway seamlessly connects the SCO to Delhi through this 8-lane controlled access expressway.
In conclusion, investing in commercial projects in Gurgaon can yield substantial returns, but careful consideration of location, connectivity, real estate trends, developer credibility, and legal compliance is crucial for a successful investment journey. Companies like Signature Global offer promising options for those seeking secure and rewarding commercial real estate investments in Gurgaon.
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Project Details
License no.73 of 2019 Dated 04.07.2019 Building Plan approved on 30.09.3019
HRERA Registration No. 69 of 2019 dated 14.11.2019
Cheque in favour of Signature Infrabuild Pvt. Ltd.
Avail Interest Subsidy Benefits of 2.67 lakhs under Pradhanmantri Awas Yojna
#signature global aspire sector 95 gurgaon#Signatureaspire Signatureglobalaspire#Signature Global Aspire#signature Aspire Affordable housing Project 95 Gurgaon#Signature global Aspire Affordable Sector 95 Gurugram#Signature Aspire Gurgaon#Signature Global Upcoming Affordable Project#Signature Global Aspire 95#Signature Global Sector 95 Gurgaon#Signature Upcoming affordable project in Gurgaon#Online Application#Signature Global Aspire Location Map#Signature Global Aspire Floor Plans#Signature Global Aspire Project Layout#Signature Global Aspire Pice list#Signature Global Aspire Site Plan
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2BHK Original Bookings Open for Signature Global Aspire in Gurugram Sector- 95. Easy Payment Plans and Book with 5% of total Amount, Limited Applications Available. Application Invited. Easy Payment Method. Possession in 2 Years. 90% Loan from Banks
#signature aspire gurgaon#signature global park#sector 95 gurgaon#dwarka expressway#real estate#real estate investors#gurgaon property#affordable housing#interior design#payment plan#location map#price list#floor plan#master plan#images#for sale#bedroom#bathroom
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Before there was Kylie Jenner, there was Kat Von D. Nearly a decade ago, the tattoo artist famous for a career in reality television and a string of tabloid-fodder relationships took her notoriety and turned it into a global beauty empire. Today, Kat Von D Beauty is one of Sephora’s most successful brands, with products that sell out in a matter of weeks and rack up tens of thousands of glowing reviews and live events that attract hundreds of fans.
Like Kylie, Kat has an instantly recognizable, highly-stylized aesthetic. It’s a combination of punk, goth, and good old-fashioned rock ’n’ roll, featuring lots of black (and lately, head-to-toe red) outfits in faux leather and kooky avant-garde shapes. Jet-black hair, red lipstick, and predilection for mismatched eye makeup have become her signatures. But she doesn’t want an army of Kat clones.
“My biggest nightmare would be if somebody came to Sephora, saw my brand, and said, ‘Oh, I want to look like her, so I’ll buy this makeup,’” Kat Von D proclaimed to an audience of beauty world professionals at the WWD Beauty Summit this summer, her first-ever appearance at a major industry event. “I think that model may work for Kylie or whoever else bases their career on vanity or some kind of superficial thing. It’s quite a gamble because that can be very fleeting a lot of times.” Despite the similarities, Kat doesn’t appreciate Kylie comparisons.
After Kat’s session at the summit was over, she mingled a bit with the suit-wearing masses and then walked downstairs in towering platform shoes, gently guided by a member of her team. “I’m very impressed by Kat Von D!” a gray-haired man said admiringly to a younger woman standing beside him.
“She’s not bound by any rules,” the woman replied.
“I wanted to get a tattoo afterward,” he said.
Tattooing is where it all began for Kat, who was born Katherine von Drachenberg. The 35-year-old is a professional tattoo artist by trade and is known for her elaborate, life-like grayscale portraits. She’s tattooed a ton of musicians and celebrities, including Miley Cyrus, Lady Gaga, and Harry Styles. She’s inked everything from the Mona Lisa to images of beloved pets on people’s bodies. It’s still something she does when she’s home in LA, though she tries to “limit it to one a day,” whereas a normal workday in her previous life would have had her seeing five clients one after another. Kat has a years-long wait list and is no longer taking appointments, in order to catch up. She recently said in a YouTube video that she doesn’t charge for tattoos anymore, preferring to do it for art’s sake.
“I feel like my name works against me sometimes, you know? People think, ‘Kat Von D, oh it's somebody that was on TV or somebody that dated somebody.’”
Kat’s own body is covered with tattoos, which you can see in zoomed-in detail in her New York Times bestselling book High Voltage Tattoo. (She has published two other books since.) In it, she models in a bikini and describes the origin of each batch of ink. She’s perhaps best recognized for the spray of stars around her eyes, a motif which shows up frequently in her beauty products. At first, she only had one star on each temple. While Kat lore has long held that the Motley Crue song “Starry Eyes” inspired at least the first few stars, in her book she says she added to them because her ex-husband and fellow tattoo artist Oliver Peck once told her to stop tattooing her face. She even has stars tattooed on one eyelid. One of her best-selling products, a liquid eyeliner, is called Tattoo Liner.
Kat was born in Mexico; she’s fluent in Spanish and identifies as Latina. Her parents are from Argentina and her father’s family originally hails from Germany. Her father is a doctor and she grew up with a conservative background as a member of the Seventh-day Adventist Church, where her parents were missionaries. She credits her paternal grandmother with instilling in her a love of art and music. (Kat’s a classically trained pianist and has a huge portrait of Beethoven tattooed on her thigh.) She says her father used to catch her on the floor drawing underneath the pews at church.
Kat moved to Colton, California, when she was four years old with her parents, brother, and sister. Her parents divorced years later and her mother moved back to Mexico. At 14, Kat discovered punk rock and started dating a boy named James, who was two years older and had a mohawk and tattoos. She got her first tattoo, an old English “J,” on her ankle at that time. Expanding on her interest in drawing, she started experimenting with tattooing, practicing on her friends. By 16, she had dropped out of high school and moved to Georgia with James. After three months, she moved back to California without him and started looking for jobs in tattoo shops. She secured a position at a shop near a San Bernardino jailhouse before moving to LA, where she landed a new gig every year or so and built up her reputation as a tattoo artist.
Kat didn’t become a public figure until she was cast in Miami Ink, a TLC series which documented a group of tattoo artists, their work, and the usual reality-show conflict and drama. She moved to Miami for the show, going home to LA on weekends. Kat appeared on the series from 2005 to 2007, until Ami James, the owner of the 305 Ink tattoo shop featured on the show, unceremoniously fired her. She was then promptly offered a spinoff called LA Ink, which ran from 2007 to 2011. Prior to its debut, she opened her own shop, High Voltage Tattoo, located in West Hollywood. Fans began to focus on her love life and some of the notorious men in it, like Motley Crue’s Nikki Sixx, Jesse James (best known for being Sandra Bullock’s ex and wearing Nazi uniforms), and Steve-O of Jackass fame. She became a bit of a gossip column mainstay.
“I feel like my name works against me sometimes, you know?” Kat says at the Hollywood Roosevelt Hotel in June. She’s there for the relaunch of two perfumes, Saint and Sinner, which she’d previously released in 2009 as limited-edition products. “People think, ‘Kat Von D, oh it's somebody that was on TV or somebody that dated somebody.’ And to me as an artist, it's kind of soul crushing. It's like, oh wow, what about all my hard work and what I would love to be known for?"
Kat says she knew that people would initially focus on her brand because it belongs to “that tattoo chick.” She really wanted it to evolve to the point where the product got attention rather than the founder. It might finally be getting there. She tells a story about a young woman who approached her on an airplane and said, “Hey, aren’t you that makeup artist?” Kat corrected her, because she isn’t a makeup artist, but was happy that this fan knew her from her work in the beauty world and not from reality TV.
Kat still has her rabid tattoo fans, though. One late September afternoon at High Voltage, Ashton Williams, the shop’s merchandise manager, is wearing a T-shirt that reads, “Who the fuck is Kat Von D?,” an homage to the “Who the fuck is Mick Jagger?” shirt Keith Richards famously wore on a Rolling Stones tour in the ’70s. There are sweatshirts and tees hanging all over the shop, many featuring a red and yellow High Voltage logo, skull motif, and Kat’s name. But exactly how many people are coming in for Kat merch?
“Tons. We have tour buses that let out in front of the shop all the time. People are obsessed with her. It’s crazy,” says Williams. “We have everyone from grandmothers from England to punk rockers. Nothing surprises me anymore. Literally, you’ll have a grandmother coming in who’s 70-something years old getting tattooed and she’s like, ‘I never really liked tattoos until I saw Kat.’ We have the broadest mix of people.”
People line up at the front windows of the shop and peer in when Kat is in the shop tattooing. She tattoos in plain sight on one of the tables that’s set up in the open-plan shop. They also run around to the back parking lot, Williams says, which features a building-sized mural of Kat and the shop’s other artists, to try to catch her as she’s getting into her car.
The look of the shop — moody red tapestry wallpaper, dark wood, dripping candles, crucifixes, “heartagrams” (a pentagram with a heart shape at the top), paintings in heavy gilt frames — is cohesive with the design of the beauty brand. Kat Von D products come in black boxes featuring gothic lettering and Kat’s original artwork. Shiny black studded tubes house her lipsticks. Religious iconography appears in the packaging and is echoed in the shade names, like her limited edition Saint and Sinner palette, which looks like a stained-glass cathedral window and includes colors like Sacred Heart, Worship, and Vestment. Her brand is everything that so-called millennial beauty lines are not. There’s no soft pink, no sans serif — everything is full coverage and ultra-pigmented. To compare her to Emily Weiss, another brand founder with a reality TV background, Kat Von D is the aesthetic sinner to Glossier’s saint.
Kat has always been a makeup person. She’s worn it since she was a kid and comparesbuying beauty products to “candy shopping.” Makeup has long been another artistic medium for her and she has said the process of applying it is therapeutic. She used to collect lipsticks, telling the LA Times that she’s tried every shade of red ever made, from CoverGirl to Chanel. Though it’s unclear whether or not she ever actively aspired to create her own makeup line, Kat did tell the paper, “I went through all my favorites and said, ‘If this was mine I'd add more purple, use a different finish.’” She has a tattoo on her abdomen that spells out “Hollywood” written in red lipstick, though it’s an homage to the New York Dolls’ logo rather than an ode to that particular beauty product.
Back in 2008, Kat got a call from a Sephora executive who told her people had been inundating sales associates with questions about the red lipstick “that tattoo girl” always wore on Miami Ink. So Sephora, which at the time was producing some of its own house brands, brought Kat up to its American headquarters in San Francisco for a meeting. She told the team there that she was bored (“so fucking bored,” actually) with things she saw in stores. The brand originally launched with four red lipsticks, which almost immediately sold out. This success led to an expanded line inspired by the inks and pigments Kat uses at High Voltage.
“My goal with the makeup line was to create something with a formulation you couldn't argue with. Whether you liked me or not, the product was good.”
“Let's create high-performance, bold, highly-pigmented, long-wear shit that no one else is really doing,” Kat says she suggested to the Sephora team. “I don't think any of us really knew that it could grow into something bigger. My goal with the makeup line was to create something with a formulation you couldn't argue with. Whether you liked me or not, the product was good.”
By all accounts, it is good. Kat Von D Beauty now has over 350 products including lipsticks, brushes, and eyeshadow and contour palettes. The brand sells the products on the Kat Von D Beauty website (international shipping has been available since September) and in stores in 34 countries, 18 of which debuted in the last 12 months. It’s almost exclusively sold at Sephora. In countries where there are no Sephora locations, like the UK and Ireland, it’s available at Debenhams. While brands like MAC, Make Up For Ever, and Urban Decay were already making richly pigmented products, Kat Von D was one of the earliest beauty brands to introduce matte liquid lipsticks, called the Everlasting Liquid Lipstick, back in 2013. Again, she did it long before Kylie introduced her Lip Kits, which, yes, feature longwear matte liquid lipstick.
Sephora does not share sales statistics, but at one point, Lolita Studded Kiss was apparently the retailer’s best-selling lipstick. The dusky rose color is now available in several formulations and is one of the brand’s signature shades. You can even buy a $104 “obsession” kit that includes the original Lolita Studded Kiss lipstick, an eyeshadow, three slightly different Lolita lip liners, and two versions of the shade in the Everlasting Liquid Lipstick formula. Kat originally named the shade after the Japanese street style movement, but later dedicated it to the actress Denise Richards’s daughter Lola, according to a Kendo representative. (The two met when Richards went to get her “Charlie” tattoo — inspired by ex-husband Charlie Sheen — covered up by Kat in 2008.) It is not named for Lolita, the titular underage object of lust in Vladimir Nabokov's controversial classic.
“The color Lolita is a perfect everyday color. I literally wear it every day,” says 15-year-old Samantha, who owns three $20 Lolita tubes. A friend gave her one as a birthday gift and her mom bought her another. “Then I just came to buy another one because it’s so perfect and I love it so much.”
Samantha’s friend, Valentina, also 15, adds solemnly, “It’s a holy grail.” (Holy grail, or HG, is a common designation in the makeup community, meaning it’s a product that works best for one person’s individual needs.)
Samantha and Valentina are at the Sephora at Hollywood and Highland, the same store where Kat herself shopped for red lipstick during her LA Ink days. It’s a bit messy and disheveled, much like the crowded, touristy neighborhood in which it resides. The Kat Von D Beauty section is in a highly trafficked area at the center of the store, with tester pans worn down to the bottom and caps missing from lipsticks.
Samantha first heard about Kat Von D Beauty on Instagram, where fans frequently tag its handle; the brand has 4 million followers and Kat’s personal account has 6.4 million. Kat launched the brand on Instagram herself back in 2015, after a marketing employee (who is no longer at Kendo) scoffed that it wasn’t worth it. The account gained a million followers in one month and Kat is still intimately involved with the imagery that’s posted there, though she now has a dedicated social team.
In January of this year, Kat Von D Beauty had its highest earned media value (or EMV) ever at $42.8 million, according to Tribe Dynamics. EMV is an indirect measure based on mentions and engagement, but it does have some correlation with actual market share and revenue. Since 2015, Kat Von D Beauty has shown up regularly on Tribe’s top ten EMV beauty list, along with social-media heavy hitters like Anastasia Beverly Hills and Too Faced.
“It’s a holy grail.”
“When we think about patterns of successful brands, the thing that they tend to do really well is make great products. The large majority of this content is organic and people aren't going to give you editorial content if they don't love your product,” says Tribe’s Brit McCorquodale. She notes that in the second quarter of this year, over 4,000 influencers were talking about the Kat Von D brand online, but the majority of them were micro-influencers, with under 100,000 followers. “The fact that Kat Von D has performed so well within the influencer community speaks really highly of the products that they're creating, which is something Kendo does very well across their brands.”
Ah yes, Kendo. While Kat provides the ideas and creativity and is the very public face of the brand, Kendo is the entity behind the scenes that quietly brings her visions to life. The company is also the reason that Sephora maintains exclusivity when it comes to Kat Von D Beauty. David Suliteanu, then-CEO of Sephora Americas, started Kendo as a “private label development arm for Sephora” in San Francisco in 2010. In 2014, Suliteanu became the CEO of Kendo, which split off from Sephora as a freestanding entity; it now identifies itself as a brand incubator and credits Kat Von D as being the “seed brand” that launched it.
The luxury conglomerate LVMH is the parent company of both Sephora and Kendo. Kendo owns lip brand Bite Beauty and skincare brand Ole Henriksen, both brands it acquired. It developed Marc Jacobs Beauty, Rihanna’s just-launched Fenty Beauty, and Kat Von D Beauty. It also developed the now-defunct Sephora nail brand Formula X (a rare failure for the company), as well as Elizabeth and James fragrances, the Olsen twins’ brand, which is now under the auspices of Butterfly Beauty.
Kendo does not like to share information about its inner workings nor give any insight into its product development process, although Nancy McGuire, the vice president of product development for Kat Von D Beauty and Ole Henriksen, does sometimes share sneak peeks of products on her Instagram page. Kendo declined to make anyone from the company available for interviews for this story. Instead, they sent email responses which included information taken verbatim from Kendo’s site and the review section of Sephora’s site. A representative did share that “Kat Von D Beauty is among the top-selling brands in all of our retailers, and our products consistently rank as top performers in each category.”
Social media definitely catapulted Kat Von D Beauty into the stratosphere, but its steady success happened in parallel with Sephora’s. It’s impossible to dissect the causality: Did Sephora help Kat Von D or did Kat Von D help Sephora? Yes and yes. Sephora, since it shares a corporate parent with Kat Von D Beauty, naturally seeks to heavily promote the brand, a situation non-LVMH brands are not too pleased about. And as Kat Von D Beauty becomes more ubiquitous on social media, there’s only one place a fan can walk in and try it: Sephora.
Sephora is the number one global beauty retailer, and number two in the US after Ulta. In 2009, it had over 1,000 stores worldwide. Today it has 2,300. According to a recent New York Timesstory, Sephora has doubled its revenue since 2011; a Fung Global Retail & Tech research reportestimates the retailer made between $4.4 billion and $4.9 billion in the US last year alone. That’s a lot of potential Lolita sales. As people are turning away from department stores for beauty, they’re turning to specialty stores like Sephora instead. Sephora also has a reputation as a kingmaker, as Business of Fashion noted in 2013, and brands (especially indie brands) that sell there say they enjoy more perceived legitimacy from customers.
Kat Von D Beauty anticipated making about $2 million its first year and instead made an estimated $12 million.
According to WWD, Kat Von D Beauty anticipated making about $2 million its first year and instead made an estimated $12 million. That momentum has apparently not slowed. The brand’s success is the result of a combination of Sephora’s support and Kendo’s uncanny knack for releasing the right products at the right time, presumably thanks in part to access to Sephora customer sales data. Take the holographic Alchemist Palette, which Kat says took seven years to develop. It debuted (and sold out) right as the unicorn makeup craze was at its apex. Kat Von D Beauty’s success also hinges on Kat Von D the person’s enduring star power.
Since LA Ink ended in 2011, Kat has attended countless Sephora store openings and launches for her brand, traipsing the globe to places like Dubai, Australia, Spain, and the UK for photo ops with fans. From the beginning, she’s maintained a steady line of communication with her fans via Facebook and YouTube; in 2013, a Stylophane report named Kat Von D the most engaged beauty brand on Facebook and she still makes frequent appearances on the brand’s YouTube channel. She has stayed in the public eye in other ways too, releasing her third book in 2013, accompanied by a tour. She also showed up on the Grammys red carpet that year with then-boyfriend Deadmau5. Now, she continues to be most available to fans via her wildly popular personal Instagram and in real life at Kat Von D Beauty events.
Kat is undeniably charismatic in person. Her deep, raspy voice is mesmerizing. She is a hugger. She is beloved by people in her orbit, and they are fiercely loyal to her. Williams, the High Voltage merch manager, credits Kat with convincing him to move to LA, telling him he would “blossom.” Kevin Lewis, a tattoo artist who’s been at High Voltage since LA Ink was still shooting says, “One of the biggest things for me is that, for someone who has made so much for themselves, she’s so grounded. She’s not cocky. She’s not arrogant. She’s not a celebrity.”
Ashley Sherengo, the 24-year-old Kat plucked off Twitter to run the brand’s social media says of their first real-life meeting, “I didn’t expect for her to be so open and kind. I felt like we were just friends who had gone a long time without talking.” Even Amber Rose, who showed up at the Saint and Sinner party after having Kat on her podcast, gushes, “I’ve always been a huge fan and I just kind of took a chance and I went up to her and told her that I love her and she was so gracious and sweet to me.”
None are quite as loyal, though, as the group of four official Kat Von D Beauty makeup artists, dubbed the Artistry Collective.
In a nondescript conference room at the Hollywood Roosevelt Hotel, hours before the Saint and Sinner party, party greeters in black-and-white latex dresses get their makeup done and drag queens from the Sisters of Perpetual Indulgence cover their facial hair with purple glitter and put on their habits. Kat Von D makeup palettes are scattered everywhere. Steffanie Strazzere, whose taxi-cab-yellow hair, Barbie-pink lips, and aqua eyeshadow fit right into the colorful scene, is helping get everyone ready. She credits Kat with being her “fairy godmother of makeup.”
Kat hired Steffanie, along with Leah Carmichael, Tara Buenrostro, and Kelseyanna Fitzpatrick to be surrogates for her as the Kat Von D Beauty brand grows globally. She discovered all of them (except Leah, who she’s been friends with for years) on Instagram. As faces of the brand, they create content on YouTube and Instagram, do Kat’s makeup, represent the brand at stores and trainings, and help out with product testing. They’re all trained and talented makeup artists. The common thread between them is their artistic vision for what makeup should be, which is, well, uncommon. Kelseyanna, in particular, creates otherworldly, occasionally terrifying, looks.
“I get a lot of people sending messages thanking us for being ourselves and saying that it's pushed them to take more risks with their makeup,” Kelseyanna says. “Someone thanked me last night for doing ugly makeup, like, not caring about being pretty. That's the real stuff, and that really motivates me to keep creating.”
“Everybody's kinda like, ‘What the hell is going on?’ And then they're like, ‘Oh. Kat and the Kittens.’"
Steffanie worked at MAC for more than a decade but left because of animal testing, since the brand sells in China. “From a work standpoint,” she says, “I feel really safe because I know Kat has the best interests of the brand, animals, and us in mind, so it’s a very safe place.”
Kat is an outspoken vegan, and her brand is vegan (meaning the products don’t contain any animal byproducts) and cruelty-free (meaning they aren’t tested on animals nor are they sold in mainland China, which requiresforeign brands to test on animals before they sell their products there). There’s a gray area when it comes to the cruelty-free designation, though. Kat Von D Beauty and all the other Kendo brands do not test on animals or sell in China. However, Kendo parent company LVMH owns beauty brands like Benefit, Givenchy, Make Up For Ever, and Fresh, which do sell in China. In the cruelty-free community, this is a point of contention that comes up whenever an indie brand that doesn’t test on animals sells to a large company. But it’s a big part of the brand’s identity and one, according to NPD Group beauty analyst Larissa Jensen, that is an asset. “The brand’s cruelty-free positioning,” she writes in an email, “enables it to connect with consumers on a value- and emotional-based level.”
Kat has tattooed Steffanie twice, once on each calf. One tattoo is an image of her fluffy white cat Baby Ghost and the other is a portrait of Lydia Deetz, Winona Ryder’s character from Beetlejuice. “I just feel so lucky,” she says. “My legs are the most valuable part of my body now.”
The foursome has become famous among makeup fans in their own right. They’ve each experienced huge jumps in followers on their Instagrams and fans regularly recognize them in real life. Tara carries around products to give out to people who come up and talk to her. She says that when the group and Kat are all together in the airport, it causes a lot of commotion: “It's just a sea of black and a ton of suitcases, and everybody's kinda like, ‘What the hell is going on?’ And then they're like, ‘Oh. Kat and the Kittens.’"
“I feel like her bodyguard, a protective shield, constantly looking around and making sure she's okay,” Leah says. “People obviously recognize her, especially when she's decked out in a full red outfit. She'll never be the bad guy, she'll never say no, so I think that's where we have to step in sometimes. She's so kind and gracious with every single fan.”
Fans know that Kat handpicked the Collective, and Tara considers the group “a little extension” of her. Fans consider them the next best thing to Kat herself.
The Artistry Collective has garnered criticism, though. As one commenter noted on an early Instagram shot of the group of light-skinned artists, “would be cool to see more ethnic diversity represented in the artistry team!” Some fans thought Kat’s response seemed defensive. She replied in the comments: “Diversity? We have American, Canadian, Dutch, Mexican, Australian, and Argentinian? Not sure what is lacking in ‘diversity’ here. And as for true diversity, I have put together an artistry team that is diverse in each artist's approach to makeup. This group’s experience, talent and hard work in the beauty world speaks for itself and covers the entire spectrum of style and technique.”
When the commenter wrote back, “There are also amazing makeup artists with deeper skin tones out there too and it'd be awesome to see them included in the future,” Kat’s response was, “I'm sorry, but I don't judge or hire people based off of their skin tone. I don't care if you’re black white or neon green - I select my crew by what's on the inside…”
The reality is that beauty companies do need to consider skin tone, because makeup goes on skin.
Kat Von D Beauty has 32 foundation shades and its social media channels sometimes show swatches on different skin tones and repost pictures of women of color using the makeup. But Kat discounting her fans’ desire to see more people they relate to wearing her makeup is shortsighted on a community level, but on a business one too.
Take Rihanna’s Fenty Beauty — Kat Von D’s sister brand at Kendo, let’s not forget — which launched with 40 foundation shades and a public commitment to people of all skin tones. The darker tones sold out, and the media was pretty unanimous in its praise. Kendo’s CEO David Suliteanu has given very few interviews over the years, with the exception of one giddy quote to WWD about how Fenty Beauty would be a “beauty rocket ship that will appeal to a huge and diverse global audience.” He was right. The reality is that beauty companies do need to consider skin tone, because makeup goes on skin.
It should be obvious that Kat is as outspoken as Kendo is opaque, a quality for which she is unapologetic. As befits someone who is trying to sell a saint-and-sinner duality, Kat can be acerbic. “I've just never been afraid of speaking my mind,” she says. This has gotten her into trouble in the reality show of our modern times: social media. Since her brand has launched, she’s found herself embroiled in her fair share of controversies and she’s picked a few fights along the way. But it seems to be working. At the end of last year, L2 credited Kat Von D’s ever-growing digital IQ, a measure of how well a company utilizes technology, to “her uncensored personality and opinions, a successful cocktail no parent company should alter.”
In 2013, Sephora stopped selling a Kat Von D lipstick called “Celebutard” after receiving customer complaints. The most shocking thing might be that the name got past a marketing team in the first place. Kat allegedly tweeted that it was “just a fucking lipstick.” This seems to be one of the last times Sephora or Kendo publicly inserted itself into Kat’s kerfuffles, letting her fight her own fights.
Two years later, there was more outrage over a lipstick shade called “Underage Red,” which had been in the collection in some form since the very beginning. “To go back to the Underage Red or any of the controversial names that I've named some of my products,” Kat says, “it is laughable to me. There is the PC police out there and a lot of times those people just want to be heard in whatever way. I don't really coddle that. Initially, when I named that shade, it was inspired by a specific shade of red that I wore to a concert that I couldn't get into because I was underage.” She ended up writing a defiant Facebook post and Sephora did not pull the shade.
Then there was the great beauty beef of summer 2016, in which Kat called out Jeffree Star, a YouTube and Instagram beauty guru who also used to appear on LA Ink and who Kat had befriended after tattooing him frequently through the years. In a now-deleted Instagram post and then on YouTube, she accused him of bullying, racism, promoting drug use (Kat has been sober for 10 years), and not paying an artist he had used for his beauty line. The accusations of racism prompted some outlets to dig up an old TMZ allegation that, back in 2008, Kat had sent a headshot of herself to her Miami Ink boss Ami James that included a swastika and referred to him as a “Jewbag.” She vehemently denied sending it, calling it a forgery and noting that she had always been “an advocate for tolerance of all races, religions and ways of life.” TLC supported her. Jeffree responded with his own video, calling Kat a liar, and the beauty world buzzed about it for a few weeks.
Kat has also publicly called out other brands like MAC for years because they sell in China, and she targeted Nars on Instagram this summer by posting graphic photos of bloody rabbits after the brand announced it would start selling in the country. “That was just a personal heartbreak,” Kat says. “I'd been a huge fan of Nars for a really long time. It was disheartening. If you're going to choose money over compassion, then that comes with a price as well.”
“There is the PC police out there and a lot of times those people just want to be heard in whatever way. I don't really coddle that.”
She hasn’t been afraid to call out other brands for taking a bit too much inspiration from her products, either. In March, she went after lower-end UK brand Makeup Revolution for copyingher popular $48 Shade and Light Eye Contour palette, from the shades right down to the arrangement of the colors. Even the name was reminiscent of the Kat Von D Beauty product: Makeup Revolution called their iteration the Ultra Eye Contour Light & Shade Palette. She got some backlash from people who couldn’t afford her $50 palette. They perceived Kat as being unsupportive of cheaper brands. She says she can appreciate dupes, but explains, “I'm not for plagiarism and I think that there's a big difference.”
Kat’s biggest controversy to date, however, resulted in her becoming a target of the alt-right and Milo Yiannopoulos. Both Fox News and the Washington Post covered the scandal. It was all because of the Saint and Sinner perfume launch party.
The party was basically goth prom. The night included nuns in drag, pole dancers, a confessional booth, dry ice swirling on the bars, a Nine Inch Nails-heavy soundtrack, Amber Rose and her entourage, and tons and tons of people in extreme makeup with appliques stuck to their faces. The founders of other cruelty-free beauty brands, like Too Faced, Sugarpill, and Melt Cosmetics, were also in attendance. It took a bit of convincing, but Kat’s team allowed her to fulfill her vision and let her invite who she wanted to (rather than simply invite the standard beauty influencers with millions of followers).
“Kendo is really great, and I know that they're obviously putting a lot of marketing dollars into it so I want to respect that. But to them, they want the safe things,” Kat said before the party. “Influencers have a lot of followers. I don't think half of those influencers are on-brand. We don't repost them. I don't really relate to them. I'd rather pick people with smaller follower counts that I actually admire and that are cool and that are different, you know?”
So Kat won. “Of course I won. I will never back up something I don't believe in and they know that. And I think what helps them feel comfortable is that when I am excited about something, it has never failed. When I have doubts is usually when it gets scary.”
She also addressed the huge amount of marketing money that can get sucked into paying influencers. “I see it with other brands and how much gifting they do and the crazy events they throw for people to go on goddamn cruises and shit. To me, it’s just so insincere and fake. We don’t pay anybody,” she says. Then a pause. “I think there’s another influencer event happening right now with actual real, huge influencers. But none of those people were on our list anyway. Not to say that they're not great at what they do, but when you free yourself of all those things then you are left to be able to make cool shit.”
That other event turned out to be the launch of Kim Kardashian’s KKW Beauty line, which Kim had been teasing for weeks. She invited a few editors and some huge influencers to her actual home across the city in Bel Air. Kim’s outfits and the rooms in which she met her guests were all the same muted colors, once again highlighting the difference between Kat and the rest of the beauty world at this particular moment in time.
There was some drama behind the scenes at the Saint and Sinner party, though, which didn’t come to light until a month later. Kat Von D Beauty had run a contest challenging fans to submit their best saint/sinner makeup looks to win an all-expenses-paid trip to LA for the party. The brand announced the winner, Gypsy Freeman, on its Instagram. But then fans noticed the Trump “Make America Great Again” image Freeman had posted months earlier and started flooding the Kat Von D page with comments.
“Like, if you support Hitler I don't want you to wear my lipstick, to be honest, you know?”
In hindsight, Kat was probably alluding to this incident before the party when asked about politics: “I think everybody has the right to vote for whoever they want. To me, I definitely draw a line in the sand in real life. Like, we can't be friends if you support somebody who's anti-immigration, anti-climate change, anti-women.” When asked if people unfollow her for her stance, she said, “For sure, and I'm glad they do, in the sense that I'm not going to invest energy into converting somebody. You can't shake hands with a fist. People think that it's dumb business-wise, but I would feel the same way about Hitler. Like, if you support Hitler I don't want you to wear my lipstick, to be honest, you know?”
A month after the party, the Wichita Eagle broke the story that Kat had disqualified Freeman from the contest because she was a Trump supporter. The Kat Von D social team has wiped all evidence of the contest from the Facebook page. Freeman sent screenshots to the paper of a direct message conversation that she had with Kat. Freeman’s response to Kat was, “We would love to be there, of course, but I sincerely do understand if you decide to replace us with someone who supports the candidate you support.” The photographer who took the pictures of Freeman’s model did go to the party. Kat later insisted on Instagram, in a comment that appears to have since been deleted, that she did not disqualify her and that Freeman chose not to attend.
Places like The Donald subreddit picked up the story. “I talked to my team because there was a heightened sense of concern,” she says. “We were getting a lot of backlash on that, but I'm like, ’Yeah, fuck, I don't care if Fox News talks shit, fuck them.’ I'm very open about my stance on Trump and if you don't agree with me, that's totally up to you. It's a free country and I actually celebrate true democracy.”
Kat has a lot going on in the coming year. She’s going to launch a self-funded vegan shoe line called Von D Shoes which she says includes 28 different styles. One of the boots will feature a compartment that will fit a lipstick. The line is being produced in Italy using high-tech leather alternatives and with the help of Rebecca Mink, who has her own vegan shoe line. “I'm not interested in looking at cheap plastics,” says Kat. “We're looking at all these innovative, different leather substitutes that are made out of mushroom and pineapple and they're actually great for the environment and look equal to, if not better than leather.”
Kat is also releasing an album and planning a tour. Then, of course, there’s Kat Von D Beauty. She collaborated on an upcoming smudgy guyliner with her friend, Green Day’s Billie Joe Armstrong, and has created a palette dedicated to Divine, the late drag queen who frequently collaborated with filmmaker John Waters. Several times, Kat has mentioned wanting to open a store in LA, though nothing is technically in the works yet. She is also in the process of designing a collection for the brand’s tenth anniversary next year.
While Kat and her brand are now a known entity, it cannot be overstated how much of a trailblazer she really is. Reality stars have come and gone with flash-in-the-pan beauty launchesthroughout the years (see: Snooki and any number of Real Housewives and Basketball Wives cast members). But Kat has a unique and unreproducible authenticity, a quality that all beauty brands are now chasing, that is undeniable regardless of how you feel about her personal aesthetic or opinions. Her unabashed love of a full face of makeup and her brand’s use of ultra-pigmented products before it was popular outside of pro brands presaged the moment we’re in now: a moment where more is more when it comes to makeup. She’s also exhibit A for the argument that celebrities should have a strong controlling hand in their brands, as opposed to simply slapping a name on a product for a short-lived sales burst.
As Kat declared when detailing one of her many controversies, “If you don't like it, don't fucking buy it. This is my art and my message to give to the world.”
Cheryl Wischhover is a senior beauty reporter at Racked.
Editor: Julia Rubin Copy editor: Laura Bullard
source> https://www.racked.com/2017/12/12/16763338/kat-von-d-beauty-sephora
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Signature Global Builder Luxury Floors Gurgaon: Elevating Lifestyle and Comfort
The real estate landscape in Gurgaon, India, has witnessed a remarkable transformation in recent years, with developers constantly pushing the boundaries of luxury and innovation. Among these, Signature Global Builder has emerged as a prominent player, redefining urban living with its exclusive Luxury Floors project in Gurgaon. In this article, we'll explore the essence of Signature Global Builder's Luxury Floors and understand how they are reshaping the city's real estate market.
A Prestigious Developer
Signature Global Builder is synonymous with excellence in the Indian real estate sector. With a commitment to delivering high-quality homes, they have earned the trust of homebuyers through their numerous successful projects. The Luxury Floors project in Gurgaon reflects their dedication to crafting luxurious living spaces that resonate with modern aspirations.
Location Matters
One of the most enticing aspects of Signature Global Builder's Luxury Floors is its strategic location. Situated in the heart of Gurgaon, these floors offer residents easy access to essential amenities and entertainment options. Proximity to major business hubs, schools, hospitals, and shopping centers ensures that residents can enjoy a convenient and comfortable lifestyle.
Luxurious Living Spaces
The Luxury Floors by Signature Global Builder are designed to provide residents with the epitome of luxury and comfort. Each floor boasts spacious living areas, meticulously planned layouts, and attention to detail that sets them apart. Here are some key features that make these floors exceptional:
Impeccable Design: The interiors of these floors are designed by renowned architects, ensuring a perfect blend of aesthetics and functionality. From the stylish flooring to the designer kitchens, every element exudes sophistication.
Spacious Balconies: These floors come with spacious balconies that offer panoramic views of the surrounding greenery. It's a perfect place to unwind and enjoy quality time with loved ones.
Modern Amenities: Signature Global Builder understands the importance of amenities in modern living. These Luxury Floors offer residents access to a wide range of amenities, including a clubhouse, swimming pool, fitness center, and beautifully landscaped gardens.
Secure Living: Security is a top priority, and the project is equipped with state-of-the-art security systems, including 24/7 surveillance and trained security personnel.
Personalized Touch: Signature Global Builder believes in personalization. Homeowners have the flexibility to customize their spaces to match their preferences and lifestyle.
Investment Potential
Investing in Signature Global Builder's Luxury Floors is not just about owning a home; it's also a sound financial decision. The real estate market in Gurgaon continues to grow, making these floors a lucrative investment opportunity. The reputation of the developer, coupled with the strategic location and luxurious amenities, ensures that these floors hold long-term value.
Conclusion
Signature Global Builder's Luxury Floors in Gurgaon represent a pinnacle of luxury living in the heart of the city. With their commitment to quality, attention to detail, and dedication to providing residents with the best possible lifestyle, these floors are not just homes; they are an experience. Whether you are looking for a dream home or a smart investment, Signature Global Builder's Luxury Floors should undoubtedly be on your radar as a top choice in Gurgaon's real estate market.
Visit: https://www.orionrealtors.com/signature-global-builder.html
Or Call: 7620470000
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All you need to know before visiting Burj Khalifa
Are you aspiring to being spellbound by the futuristic architecture of the city of Dubai? See the enchanting glimpse of Dubai from the 148th floor of the iconic Burj Khalifa. With the embodiment of the lyrical Hymenocallis or Spider Lily, Burj Khalifa is truly setting the standards of the Dubai City to the visitors. Burj Khalifa, the world’s tallest building is soaring over the skyline of Dubai is attracting visitors from across the world. The building rises from the lofty desert to the sky while surpassing many surrounding skyscrapers as if those are miniature toys in front of Burj Khalifa. The top of Burj Khalifa looks like a needle-like spire that reaches towards the clouds while casting a shadow of it for a mile. Look at its design or talk about its height, Burj Khalifa is all set to let you awestruck with its unique features.
The building is setting global standards of affluence while bagging ample world records along with breaking the several world records. It is considered as the vital icon of the city of Dubai which is an easily identifiable silhouette in the city. Standing as a testament to the modern architectural piece of engineering, Burj Khalifa in Dubai is an attraction which you cannot afford to miss if you are visiting Dubai. The article will portray the aspects that you should know before planning a visit to the iconic Burj Khalifa.
There are few Burj Khalifa facts which are worth to know as you are going to visit the spellbound creation of the humanity. Here we go.
Guinness World Records of Burj Khalifa Dubai:
• The building is 2716.5 feet i.e. 828 meters tall which has more than 160 stories.
• It is the tallest building in the world.
• It has the highest occupied floor in the world.
• It has the world’s tallest service elevator (504 meters).
• It has the world’s highest observation deck. The deck is on the 148th floor, approx. height is 1821feet.
• Burj Khalifa has the longest travel distance elevator in the world.
• The highest restaurant is on the 122nd floor of the building at the height of 442 meters.
• The highest nightclub is present on the 144th floor of the building.
• The highest outdoor observation deck in Burj Khalifa is present on the 124th floor (452 meters).
A brief guide to Burj Khalifa:
Ø What to Expect?
Get spellbound while discovering the magic of the mesmerizing Burj Khalifa after stepping your foot inside the building. In the ground floor, after your entrance, a welcoming fresh brewed Arabic coffee will be served to you accompanied with Arabian dates. Your journey to Burj Khalifa in Dubai can be an informative trip as you can learn ample things about Burj Khalifa while watching the interactive displays inside the building.
You will be amazed to know that the world’s fastest elevator is present in the Burj Khalifa itself which travels at a speed of 10 m/s. Eventually, you can plan your trip because you can reach the observatory deck within a minute. You can stay a maximum of 1 hour at the top. However, there will be a queue in front of the elevator which may take some time.
Ø Burj Khalifa – At the Top
Enjoy Burj Khalifa top view from the 124th and 125th floor of the building while choosing the Burj Khalifa - At the top tickets. Once you reach the observation deck on 124th and 125th floor you will be getting the additional access to high powered telescopes. Get the opportunity to view the mesmerizing beauty of the Dubai city from the most spacious observatory deck on the 125th floor of Burj Khalifa.
Ø Burj Khalifa- At the Top Sky
Well, here you will visit the highest point of Burj Khalifa from 555 meters high i.e. from the Level 148th floor of the building. Discover the spectacular view of the city along with the sunset from the world’s highest observation deck. After entering the observation deck, you will be greeted by a guest ambassador of Burj Khalifa accompanied by a personalized guide of yours. You can get mouthwatering snacks during your visit to the incredible Sky Lounge.
In the lower observation deck, you can take souvenirs from the gift shop except for food items. We will advise you to wear comfortable shoes as there will be no chairs on the outdoor observation deck. You will find horizontal spaces in the glass panels which are meant for photography.
Ø Hotels in Burj Khalifa Building:
There are luxurious destinations in Burj Khalifa which will definitely make you awestruck. Level 122 is the place where the height of luxurious fine dining meets the most popular social interaction at 442 meters high from the ground. Starting from the contemporary elegance of the 5-star restaurant to the exclusive appeal of a casually sophisticated lounge along with a unique private dining room, Atmosphere is the place worth visit.
Indulge yourself in the luxurious dining experience in one of the popular Burj Khalifa Café i.e. Rooftop café. If you are looking for Burj Khalifa Hotels, then Armani Hotel is your option. Burj Khalifa Armani is a signature hotel by Armani Group especially designed by Giorgio Armani.
Make a perfect plan to visit the mesmerizing Burj Khalifa:
Location: Lower ground level of the Dubai Mall
Hours of operation: 8.30 AM to midnight every day. However, the last entry is 45 minutes prior to the time of closing.
Metro: The nearest metro station is Burj Khalifa metro station. After getting down from the metro, you can take the F13 bus to reach Burj Khalifa, or else you can walk also as the distance is very less. If you are taking the F13 bus, get down at Dubai Mall bus stop and you can reach the entrance of the Burj Khalifa from the Dubai Mall.
How to get there?
The tallest building in the world, Burj Khalifa is located next to the iconic Dubai Mall. If you are in the Dubai Mall, then it is very easy to reach the entrance of the Burj Khalifa building. All you need to walk through the mall to the Lower Ground floor in order to reach the entrance. One thing we would like to inform you is that no public transport like taxi or cabs will take you to the building unless you are a resident of the building or Armani hotel or you have a reservation in the Atmosphere restaurant.
Best Time to Visit:
Well, honestly speaking there is no such perfect time to visit the iconic Burj Khalifa. However, most of the visitors agreed on the fact that the best time to explore the beauty of the Burj Khalifa is just before the sunset. Create lifelong memories while watching the view of the Dubai city from Burj Khalifa top view. Take pictures during the daylight or throughout the sunset and especially in the blue hour.
However, we would like to remind you that the “sunset in Burj Khalifa” is considered as the prime hours. The time of the prime hours will be fluctuating based on the time of the sunset. Talking about the price, you will find that there is an increase in the price of the ticket during the peak hours by AED 75. Hence, we will suggest that book your Burj Khalifa top view tickets couple of hours before the sunset. In the ticket, only the entrance time will be mentioned. You can stay at the top of the Burj Khalifa as long as you want.
For budget travelers, we would like to say that you can plan your visit in the early morning or in the early afternoon so that you can save bucks in the ticket as well as you can avoid crowds too.
Detailed info about Burj Khalifa Tickets:
Burj Khalifa – At the Top
Ø 124th + 125th Floor (Non-Prime) - Adult: AED 136 / Child: AED 100
Ø 124th + 125th Floor (Prime) - Adult: AED 210 / Child: AED 170
Ø 124th + 125th & 148th Floor (Non-Prime) - Adult: AED 369 / Child: AED 369
Ø 124th + 125th & 148th Floor (Prime) - Adult: AED 475 / Child: AED 475
Burj Khalifa: At The Top - Skip The Line (level 124 & 125)
Ø Fast Track Pass - Adult: AED 320 / Child: AED 320
Recommended Experiences:
· Burj Khalifa with the Café
· Dubai City Tour and Burj Khalifa Combo
· Burj Khalifa with Armani Meal
· Burj Khalifa and Etihad Museum Combo
#Burj#Burj Club#Burj Khalifa#AT THE TOP Burj#Top view for Burj Khalifa#Burj cafe#Hotels in Burj khalifa#Dubai#world largest building
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All you need to know before visiting Burj Khalifa
Are you aspiring to being spellbound by the futuristic architecture of the city of Dubai? See the enchanting glimpse of Dubai from the 148th floor of the iconic Burj Khalifa. With the embodiment of the lyrical Hymenocallis or Spider Lily, Burj Khalifa is truly setting the standards of the Dubai City to the visitors. Burj Khalifa, the world’s tallest building is soaring over the skyline of Dubai is attracting visitors from across the world. The building rises from the lofty desert to the sky while surpassing many surrounding skyscrapers as if those are miniature toys in front of Burj Khalifa. The top of Burj Khalifa looks like a needle-like spire that reaches towards the clouds while casting a shadow of it for a mile. Look at its design or talk about its height, Burj Khalifa is all set to let you awestruck with its unique features.
The building is setting global standards of affluence while bagging ample world records along with breaking the several world records. It is considered as the vital icon of the city of Dubai which is an easily identifiable silhouette in the city. Standing as a testament to the modern architectural piece of engineering, Burj Khalifa in Dubai is an attraction which you cannot afford to miss if you are visiting Dubai. The article will portray the aspects that you should know before planning a visit to the iconic Burj Khalifa.
There are few Burj Khalifa facts which are worth to know as you are going to visit the spellbound creation of the humanity. Here we go.
Guinness World Records of Burj Khalifa Dubai:
• The building is 2716.5 feet i.e. 828 meters tall which has more than 160 stories.
• It is the tallest building in the world.
• It has the highest occupied floor in the world.
• It has the world’s tallest service elevator (504 meters).
• It has the world’s highest observation deck. The deck is on the 148th floor, approx. height is 1821feet.
• Burj Khalifa has the longest travel distance elevator in the world.
• The highest restaurant is on the 122nd floor of the building at the height of 442 meters.
• The highest nightclub is present on the 144th floor of the building.
• The highest outdoor observation deck in Burj Khalifa is present on the 124th floor (452 meters).
A brief guide to Burj Khalifa:
Ø What to Expect?
Get spellbound while discovering the magic of the mesmerizing Burj Khalifa after stepping your foot inside the building. In the ground floor, after your entrance, a welcoming fresh brewed Arabic coffee will be served to you accompanied with Arabian dates. Your journey to Burj Khalifa in Dubai can be an informative trip as you can learn ample things about Burj Khalifa while watching the interactive displays inside the building.
You will be amazed to know that the world’s fastest elevator is present in the Burj Khalifa itself which travels at a speed of 10 m/s. Eventually, you can plan your trip because you can reach the observatory deck within a minute. You can stay a maximum of 1 hour at the top. However, there will be a queue in front of the elevator which may take some time.
Ø Burj Khalifa – At the Top
Enjoy Burj Khalifa top view from the 124th and 125th floor of the building while choosing the Burj Khalifa - At the top tickets. Once you reach the observation deck on 124th and 125th floor you will be getting the additional access to high powered telescopes. Get the opportunity to view the mesmerizing beauty of the Dubai city from the most spacious observatory deck on the 125th floor of Burj Khalifa.
Ø Burj Khalifa- At the Top Sky
Well, here you will visit the highest point of Burj Khalifa from 555 meters high i.e. from the Level 148th floor of the building. Discover the spectacular view of the city along with the sunset from the world’s highest observation deck. After entering the observation deck, you will be greeted by a guest ambassador of Burj Khalifa accompanied by a personalized guide of yours. You can get mouthwatering snacks during your visit to the incredible Sky Lounge.
In the lower observation deck, you can take souvenirs from the gift shop except for food items. We will advise you to wear comfortable shoes as there will be no chairs on the outdoor observation deck. You will find horizontal spaces in the glass panels which are meant for photography.
Ø Hotels in Burj Khalifa Building:
There are luxurious destinations in Burj Khalifa which will definitely make you awestruck. Level 122 is the place where the height of luxurious fine dining meets the most popular social interaction at 442 meters high from the ground. Starting from the contemporary elegance of the 5-star restaurant to the exclusive appeal of a casually sophisticated lounge along with a unique private dining room, Atmosphere is the place worth visit.
Indulge yourself in the luxurious dining experience in one of the popular Burj Khalifa Café i.e. Rooftop café. If you are looking for Burj Khalifa Hotels, then Armani Hotel is your option. Burj Khalifa Armani is a signature hotel by Armani Group especially designed by Giorgio Armani.
Make a perfect plan to visit the mesmerizing Burj Khalifa:
Location: Lower ground level of the Dubai Mall
Hours of operation: 8.30 AM to midnight every day. However, the last entry is 45 minutes prior to the time of closing.
Metro: The nearest metro station is Burj Khalifa metro station. After getting down from the metro, you can take the F13 bus to reach Burj Khalifa, or else you can walk also as the distance is very less. If you are taking the F13 bus, get down at Dubai Mall bus stop and you can reach the entrance of the Burj Khalifa from the Dubai Mall.
How to get there?
The tallest building in the world, Burj Khalifa is located next to the iconic Dubai Mall. If you are in the Dubai Mall, then it is very easy to reach the entrance of the Burj Khalifa building. All you need to walk through the mall to the Lower Ground floor in order to reach the entrance. One thing we would like to inform you is that no public transport like taxi or cabs will take you to the building unless you are a resident of the building or Armani hotel or you have a reservation in the Atmosphere restaurant.
Best Time to Visit:
Well, honestly speaking there is no such perfect time to visit the iconic Burj Khalifa. However, most of the visitors agreed on the fact that the best time to explore the beauty of the Burj Khalifa is just before the sunset. Create lifelong memories while watching the view of the Dubai city from Burj Khalifa top view. Take pictures during the daylight or throughout the sunset and especially in the blue hour.
However, we would like to remind you that the “sunset in Burj Khalifa” is considered as the prime hours. The time of the prime hours will be fluctuating based on the time of the sunset. Talking about the price, you will find that there is an increase in the price of the ticket during the peak hours by AED 75. Hence, we will suggest that book your Burj Khalifa top view tickets couple of hours before the sunset. In the ticket, only the entrance time will be mentioned. You can stay at the top of the Burj Khalifa as long as you want.
For budget travelers, we would like to say that you can plan your visit in the early morning or in the early afternoon so that you can save bucks in the ticket as well as you can avoid crowds too.
Detailed info about Burj Khalifa Tickets:
Burj Khalifa – At the Top
Ø 124th + 125th Floor (Non-Prime) - Adult: AED 136 / Child: AED 100
Ø 124th + 125th Floor (Prime) - Adult: AED 210 / Child: AED 170
Ø 124th + 125th & 148th Floor (Non-Prime) - Adult: AED 369 / Child: AED 369
Ø 124th + 125th & 148th Floor (Prime) - Adult: AED 475 / Child: AED 475
Burj Khalifa: At The Top - Skip The Line (level 124 & 125)
Ø Fast Track Pass - Adult: AED 320 / Child: AED 320
Recommended Experiences:
· Burj Khalifa with the Café
· Dubai City Tour and Burj Khalifa Combo
· Burj Khalifa with Armani Meal
· Burj Khalifa and Etihad Museum Combo
#Dubai burj khalifa#burj khalifa cafe#AT THE TOP#sunrise view form top#t#Burj Khalifa#burj khalifa top view
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Signature Aspire Affordable Sector 95 Gurgaon | 9650813405
Signature Global Proudly presents Signature Global Aspire sector 95 Gurgaon under Affordable housing Scheme.Signature Global Aspire is designed by Hafeez Contractor. Signature Global Aspire is spread over 5 acres of land.
http://signatureglobalgurgaon.co.in/signature-global-aspire-sector-95-gurgaon/
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How Gordon Ramsay's "MasterChef Junior" Became The Cutest Cooking Show On TV
New Post has been published on https://kidsviral.info/how-gordon-ramsays-masterchef-junior-became-the-cutest-cooking-show-on-tv/
How Gordon Ramsay's "MasterChef Junior" Became The Cutest Cooking Show On TV
Mix precocious 10-year-olds with a famously volatile host and add large knives and open flames. How MasterChef Junior’s recipe for trainwreck TV instead became a heartwarming twist on the cooking competition show.
The 12-year-old boy standing in front of Gordon Ramsay has just started to cry. He’s wearing a floral bow tie, a plaid collared shirt tucked neatly into slim black jeans, and a bright white apron tied at the waist with his name embroidered on it in all caps, “LOGAN,” along with the logo of the show on which he is one of the final eight contestants, MasterChef Junior. His two front teeth are gapped, and his sandy blond hair is parted way over on one side. When he grows up, Logan wants to be an oceanographer, an astronaut, a chef, and a garbageman. The restaurant he plans to open someday will be called “O’s Underwater Bistro” and it will have special bubbles, some “executive bubbles” and some “romantic bubbles,” where customers will dine floating around underwater separate from the main restaurant, like in submarines.
But today, Logan has overcooked and underseasoned the rice in what he says would be the signature dish at his underwater bistro. The 82-pound, 4-foot-11-inch boy from Memphis, who, unlike some of the other contestants, can actually see over the cooking counters on the MasterChef set, has had one hour to create this dish, presumably without any adult assistance. And though his perfectly seared steak has “nice char and color,” the plate overall is too simple — lackluster, Ramsay says. As the British celebrity chef tells Logan that “the judges have come to expect more from you, young man,” a tear so giant that even I can see it from behind the cameras 30 feet away drops off Logan’s cheek and hits the floor. The boy’s shoulders curve forward, his head drops, and he’s sobbing.
View this image ›
Ramsay comforts Logan after critiquing his dish. Greg Gayne / FOX
Producers backstage stop whispering into their mics. The cameramen are still and tense. No one likes to see a child cry. But then Ramsay, who has seven Michelin stars, 25 restaurants, and a reputation for calling the cooks on his TV shows things like “miserable wee bitch” and “you fucking donkey” does something unexpected: He steps forward, hugs the child, and tells him it’s going to be OK, that he did his best. When Logan returns to his station, no longer crying, the other children comfort him and tell him he’s a great cook.
In spring 2013, when Fox announced it was going to air a kid-centric spin-off of its amateur cooking competition MasterChef with 8- to 13-year-olds, it sounded horribly annoying — like a desperate attempt to revive a played-out format. The built-in precociousness of the concept was off-putting: 12-year-olds talking about Sriracha foam. And who wants to watch kids being mean to one another or judges hurting their feelings? “Fox’s Junior MasterChef to find newer, younger chefs to disappoint Gordon Ramsay,” wrote the AV Club.
But when the show debuted last fall, it was absolutely delightful. Now, three episodes into its second season, it’s still so good. MasterChef Junior’s first season was the highest-rated broadcast show in its Friday evening time slot among adults 18 to 49. It performed especially well in DVR and got good reviews. This season it is upgraded to a coveted Tuesday evening spot and averages a solid 5.3 million total viewers.
Seeing Ramsay’s gentler, helpful side is reason alone to watch. But the kids are the real stars because they (and the producers in the control room) turn the reality cooking show on its head by making it more heartwarming than cutthroat — they actually are here to make friends. They are more than happy to lend one another ingredients and help during the challenges. They often cry when anyone is sent home because they are sad for their friend. They release piercing screams of delight when a food for the next challenge is revealed (“Yaaaay! Pancakes!”), and collapse on the floor with relief when they aren’t sent home. And there is a visual spectacle: They have to jump to reach ingredients in the pantry and stand on boxes to cook at the counters; the scale is off. Meanwhile, the dishes they make are very impressive and just messy enough to be believable. Basically, everything they do and say is ridiculous, and yet it makes so much more sense than what adults do on television.
While we may know better than to believe everything we see on reality TV, the question remains: Are these kids as good as they seem? And if not, would that make the show any less fun?
View this image ›
Greg Gayne / FOX
Like many of our reality shows, MasterChef is a European export. The adult version is based on a BBC show that initially ran from 1990 to 2001, and the brand was exported globally. More than 40 countries have adapted the show — there’s a MasterChef Italia, MasterChef Pakistan, MasterChef China, and more. The kid spin-off was first introduced in 1994 in the U.K. and has been produced in 15 different countries.
Even so, the American show’s executive producers Robin Ashbrook and Adeline Ramage Rooney, who also produce on the adult version, say they had a hard time getting Fox to sign on for Junior.
View this image ›
Kid Nation Monty Brinton / CBS
The not-distant memory of CBS’s failure with Kid Nation must have been a consideration. The 2007 show put 40 children ages 8 to 15 in a New Mexico ghost town and asked them to create a viable society without adult supervision, then was canceled amid allegations of child abuse, child labor law disputes, and a New York Times article about the insane contracts the parents signed. That same year, Bravo ordered eight episodes of Top Chef Junior with 13- to 16-year-olds, which never aired. (Bravo did not respond to a request for an explanation why.)
“You could go to anybody in the world and go, ‘Right, so we’ve got Gordon Ramsay,’ and they’d go, ‘But he shouts at people,’” Ashbrook says. “And you’d say, ‘And we’ve got this show with ovens and knives and hot dishes — and then we’re going to do it with kids.’ So on that pitch you’d be like, ‘You’re fucking out of your mind.’”
In 2012, while taping the third season of adult MasterChef, Ashbrook and Rooney taped a mystery box challenge with a group of kids — each got a box with the same surprise ingredients and had to create a dish. They sent the tape to Fox. It worked.
When the casting call went out, the press was especially critical that the kids would be as young as 8. But Rooney says having younger kids for MasterChef Junior was essential.
“Once you get to 14 to 17, they might be more skilled, but they’ve also kind of shut down a lot more,” she says. “So they’re not as good for TV, frankly.”
The rest of the show is almost identical to the adult version of MasterChef, which just aired its fifth season. The other two judges are New York restaurateur and winemaker Joe Bastianich and Chicago chef Graham Elliot. The set’s the same, the format’s the same, and the production, editing, and culinary team are almost exactly the same.
View this image ›
Greg Gayne / FOX
“We want it to be a show that is co-viewed with parents and that our Hell’s Kitchen fans would watch, so we didn’t want to neuter Gordon,” Rooney says, referring to one of Ramsay’s other four shows currently on Fox in which he verbally abuses aspiring chefs cooking in competition for a job at one of his restaurants.
The Gordon Ramsay who appears on MasterChef Junior is a completely different judge — helpful, goofy, and sweet — so that you start to understand why some of the people who work for him show an irrational-seeming loyalty in the face of his insulting tirades and long list of scandals.
“Firm but fair. I liken it to a soccer coach,” Ramsay says of his attitude toward the kids on the show. “If you want your child to succeed — a ballerina, become the next basketball superstar, or play for the Dodgers — then you will push them.”
View this image ›
Greg Gayne / FOX
The eight kids who remain in the competition on Episode 4 in Season 2 stand in a row in front of a stage where the three judges are also standing in a row. They’re on a set on the Paramount lot in Los Angeles where they’ve been staying at a nearby hotel with their parents for the first two weeks of the three-and-a-half-week production. They’re ready to find out what the first challenge of the episode will be.
Ramsay’s voice has more bravado and is much louder than the other judges’. He wanders around set with an enormous, devious presence that makes even off-camera moments feel like reality TV.
A production guy coming from the behind-the-scenes kitchen rolls a cart near the set and tells me to be careful, please don’t put your coffee on this. Covered by a cloche, this plate is handed to the judges a minute later when they announce the challenge.
“There is one ingredient that every chef relies on,” Ramsay says. His voice rises with booming excitement to build the moment where he lifts the cloche: “It’s simple. It’s glorious. And delicious! It is an…egg.”
View this image ›
Greg Gayne / FOX
“Duuuuuuuh,” says Oona, an extremely bright 9-year-old with big eyes and dark hair pulled into messy pigtails. Oona’s favorite TV show of all time is Alton Brown’s Good Eats; she’s seen every single episode and most of them several times over. Oona’s dad, a Yale Law School professor, says he wasn’t inclined to let her watch MasterChef Junior when the show first came out: “My picture of reality TV was snarky adults saying mean things to each other,” he says. “We didn’t want her to see that.” But the show wasn’t that, so he and his wife agreed to let her watch it.
Bastianich, the third judge, begins to describe the sunny-side-up hero egg: “Notice there are no brown edges, there are no wobbly whites,” he says. “They’re not snotty or runny.” The words “snotty” and “runny” are too much for some of the kids, and they burst into giggles.
Then there is a confusing silence for a minute or two. The judges have earpieces to receive stage directions during taping from producers in the control room who tell them what to redo. By now, the kids are used to these awkward pauses, but they are kids: They have a hard time standing still. Actually, so does Gordon Ramsay. Similarities between the celeb chef and the children are shockingly clear in person: They love to make trouble, they have scary amounts of energy, they get bored easily, and they throw temper tantrums.
All of a sudden the judges are alert again and Elliot starts talking: “You will have 10 minutes to make us as many perfect, sunny-side-up eggs as you can,” he says. “At your stations you will find everything you need: oil, butter, and a whole lot of eggs. You’ll have eight pans, which I highly recommend you use simultaneously. Every perfectly fried sunny-side-up egg that we decide is good enough will give you a huge advantage in the upcoming challenge.”
Then, it seems like it’s go time: The cameras start moving and the kids begin to run to their stations. But the producers yell, “Can I have the kids back up at the front?” and the judges take a break. What the kids will do between finding out the details of their challenge and 20 minutes later when they start cooking eggs I don’t know, because Ramsay wants to chat backstage in another room and ushers me away.
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Greg Gayne / FOX
Gordon Ramsay is worth $47 million, according to Forbes. In addition to owning restaurants all over the world, he’s produced and starred in 23 television shows since 1999. He’s published 27 books, has a line of tableware with WWRD (Waterford, Wedgewood, Royal Doulton), and has so much energy that you feel rushed to keep up with the cadence of his speech and under pressure to keep his attention. His attention is actually impossible for anyone to keep most of the time. Even his own thoughts don’t keep his attention long enough for him to properly finish them.
“I absolutely 100% categorically submerge myself in the, you know, I don’t give a shit what’s going on outside, there could be a crisis — last week we got a stupid lawsuit issued over a total ridiculous, ridiculous place, there’s a big conference call tonight where we are putting the defense together. It’s just if there’s one thing that always puts me off about working over here [in the U.S.] it’s that the more popular and the more famous you become then the more litigious and the more small excuse people take as advantage to sue…”
The way Ramsay talks is part of his manic power. He has the same force to his speech as on television, but without an editor to cut it and make it coherent. He spits out raw quotes that apart might be worth something, but together become extremely confusing.
“…so that’s one thing I’ve learned over the last decade. In terms of everyone says hey and of course the British press ‘he’s been sued again, that’s 14 times in 7 different countries!’ It’s a joke. Whatever crap’s going on there, when I walk in here and I’m with these guys, they’ve got me 100% because it is so important; look at the sort of rip-offs already in terms of Food Network and Bravo now, and the amount of people that try to imitate, and you’ve got that sugarcoating ass-kissy, let’s get all gooey and this is real — this is seriously real.”
He says he is involved in every aspect of the show, including casting, to identify the kids coming from desperate stage moms who aren’t really passionate about cooking. He was not fazed by initial skepticism about his working with children. “I’m a father of four and there’s no script for being a parent.” He talks about his own children a lot; they are between the ages of 12 and 16 and they are all over his Instagram feed amid pictures of him getting in race cars, getting on helicopters, and training for the Ironman.
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Sam Greg Gayne / FOX
The kid contestants idolize Ramsay. Logan, for example, says Ramsay’s opinion is the only one that matters during judging. Logan’s mom tells him to try to not look so pitiful during taping that he gives her a heart attack every time he looks at the camera. Logan says he’s probably just bored because judging takes so long.
“He’s the best chef out of all three of them,” says Sam, a blond 9-year-old contestant from Reseda, California, who has a Skrillex-like hairstyle. Sam says he knows Ramsay’s the best chef because “he’s done so many TV shows and so many things like that, and you can see he looks so good as a chef.”
“Bless him,” Ramsay says about Sam when tell I him this later on. “I mean, that’s a bit of a wrong interpretation. There needs to be an actual passion there, and that’s what we weed out very quickly.”
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Greg Gayne / FOX
After this quick break, 10 minutes are set on the MasterChef clock, which hangs high in the middle of the room. The kids run to their stations and begin furiously cracking eggs into pans.
Ramsay, Bastianich, and Elliot stand on the stage, still being filmed, talking about the best techniques for making eggs. Bastianich suggests frying two eggs in one pan; Ramsay is horrified and pokes fun at him. Ramsay explains that the most important element here is actually the butter: You have to baste the eggs, spoon hot butter over the whites to cook the tops faster. Crack the egg low near the pan so the yolk doesn’t break; bring the plate close to the pan so you don’t have to walk around with an egg on your spatula.
“Four minutes gone!” yells Ramsay toward the kids. “Six minutes remaining! Speed up, guys, multitask.”
I’m standing near supervising culinary producer Sandee Birdsong, who is watching the kids closely and also has an earpiece and microphone to communicate with producers during taping. A former contestant on Top Chef, Birdsong is now also that show’s supervising culinary producer, and her job is to oversee all the food on the show — order equipment and ingredients, create and test challenges, and train the kids. After a minute or two she says quietly into the microphone, “Turn the heat down, all the kids are burning the eggs’ edges.”
A minute later, Elliot says to the kids from the judges podium, “Guys, make sure you don’t get your heat too high, we don’t want any brown edges, control that pan.”
Birdsong and her culinary team of as many as 26 people teach the kids cooking classes in between episodes, walking them through the techniques they need to succeed and giving them safety training. The MasterChef classroom is identical to the set — same ovens, same food processors — so the contestants can get familiar with the equipment. The culinary team squeezes in as many classes for the kids as they can given the short amount of time children are legally allowed to be on the Paramount lot every day. “The kids are here to learn as much as they can the whole time,” she says.
Birdsong says she doesn’t teach the kids exactly what to do for a challenge, but rather shows them a basic and (most importantly) the fastest way to accomplish things like make a sauce or filet a fish. There are lots of different ways to make a piecrust, for example, but one way is probably best when you’re racing the clock. The kids have the option of writing down and memorizing anything from class.
“We teach a very basic application that works in our environment and that’s what they tend to stay with, and it’s their choice if they go off that mark [during a challenge],” she says, adding that the adults who receive the same classes are more likely to revert to their personal cooking methods.
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Abby Greg Gayne / FOX
Halfway through the egg challenge, Ramsay takes an interest in Abby, the youngest contestant at 8, who’s got her pan too hot and is still struggling to get a single egg fried and on a plate. Abby, who’s from Winchester, Virginia, still has a sweet baby-talk quality to her voice and is impossibly adorable. In Episode 2, while watching the other kids race to cook pancakes, she screamed nearly every time a pancake was flipped over and at one point nearly collapsed from excitement. “Take the pan to the plate, young lady,” Ramsay tells her.
She yells back, clearly stressed: “IT’S NOT READY.”
When time’s up, the judges all count down the last 10 seconds together.
The kids raise their hands in surrender and stop cooking.
“Who’s feeling good, guys?” Ramsay asks, cheerfully. No one raises a hand. The kids’ mood is total frustration. “Aw, come on, no one?”
A producer hollers from the side, “Let’s do the last five seconds again, guys,” and on cue the kids pretend to plate eggs and run around while someone counts, “Five, four, three, two, one.”
Then the kid chefs are shuffled out of the room for a break. Instead of the judges going to inspect the eggs, Rooney emerges from the greenroom and walks station to station to see who cooked the most eggs.
After the numbers are calculated, Birdsong, Elliot, Bastianich, and Rooney sit at a table offset discussing how to make the next challenge work. As it turns out, the number of eggs each kid cooked in this first challenge will determine the number of ingredients he or she will be allowed to use to cook a signature dish. Little Abby, sure to be an audience favorite, has successfully fried only two eggs in 10 minutes.
The lights on the set go dim; the pans and eggs and dishes are being cleared away. Out of the blue, Gordon Ramsay makes an announcement:
“The lady from BuzzFeed is going to do the egg challenge.” The cameramen, producers, and crew are as surprised as I am. “Lights up, please, thank you,” he hollers at no one in particular.
The kids aren’t present and the cameras aren’t rolling. And though I’ve been hanging around the set of his show for two days, I don’t think I’ve done anything to make him want to actively embarrass me. We had so far spoken innocuously about this show and his own children. I had not even asked him about the time he fat-shamed a contestant on Hell’s Kitchen, nor the time he tricked vegetarians into eating meat, nor about his allegedly showing up with a camera crew without permission at the wedding of his now-estranged mentor Marco Pierre White. I did not ask if he actually hired someone to film his father-in-law (and former business partner) having an affair, or if any of those things make him feel any doubt that he should be a role model for children.
But Ramsay’s probably just bored; he doesn’t want me or anyone getting too comfortable, and he knows this will be fun. And he does not know, thank god, that I attended culinary school. In theory I should be decent at this. But I’m not. I can’t be relied on to do anything quickly — not cooking, writing, thinking, or any kind of thing. I accidentally set my course book on fire more than once.
Ramsay abruptly starts singing “If I Could Turn Back Time” and rushing the producers to bring over the pans, oil, eggs, and butter. “Get the clock ready. You have five minutes. Are you ready? Five minutes, I want to see how many you can do. Your time starts now.”
“I’m shaking,” I say.
“And begin!”
I start cracking eggs into the pans without remembering to turn on the heat under any of the pans.
“Turn the gas on first, young lady! Fifteen seconds gone! Let’s go, let’s go, let’s go! Thirty seconds gone.”
“Shit!”
“Please no cursing, Emily. Forty seconds gone.”
“OK, OK.”
“Darling, you gotta go faster, I am starving. Coming up to one minute gone. If an 8-year-old can do it, I’m sure a 22-year-old can do it.”
I am 31.
But there is a crowd of about 20 people from the crew watching, taking photos with their phones, and laughing.
“Emily, I’m begging you, turn the fucking gas on.”
“No cursing, Chef,” I say.
“Coming up to two minutes gone. EMILY, PLEASE,” he yells. I am still not even finished cracking all eight eggs into all eight pans because I have apparently forgotten how to crack eggs, what to do with the shells, how to pan, what are eggs.
“What if I just throw one of these raw eggs at you,” is for some reason my response.
“Please, Emily, don’t waste time. I’ve got your editor on the phone, he’s live and he’s not impressed.”
I consider telling him that my editor is a woman. I don’t really want to embarrass him and make him yell even more. Or do I?
“My editor is a woman,” I say, cringing.
“Well, she’s not very happy. We’re Skyping her straight after this. I BEG YOU, GET ONE FUCKING EGG ON THE PLATE, PLEASE.”
I remember I should throw some butter in there and baste.
“Nice, that’s lovely. Butter, butter, butter,” he says three times rhythmically. I’m reminded of the way he also offhandedly said, “To the bar. The bar, the bar, the bar,” three times earlier in the day.
“Seventy-five seconds to go!” he yells.
This is the part where, if you’re a real cook, your brain turns off and your muscles remember and everything’s familiar so you can work like a machine. You can rhythmically baste, tilt, scoop, and plate along a row over and over with movements so efficient that 75 seconds is the perfect amount of time to plate eight sunny-side-up eggs. But the kids don’t have that muscle memory, how could they, and neither do I. No one is magically a master chef. It takes practice.
Ramsay, I’ve realized by now, needs to yell the whole time and doesn’t like silence, so he says, “Coming up to 60 seconds to go! EMILY, PLEASE.”
I get an egg on the plate.
“ONE EGG, YAY!!!!!!” he says sarcastically. “Last minute!”
The rest of the eggs just haven’t finished cooking. I have spent most of my five minutes fumbling with the heat and running back and forth between my two ranges of four eggs each.
The entire production crew of MasterChef Junior counts down my last 10 seconds.
“One egg. You are as good as Abby,” he says.
Abby, he reminds me, is 8 years old.
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Greg Gayne / FOX
“I snuck some of your frosting one time,” Abby says to Samuel, a jaunty 12-year-old who talks like he’s doing an impression of an adult on a cooking show. To me, she adds, “I wanted to see if it was good because he wasn’t called for the top three in the cupcake challenge.” She is wearing tiny glasses, head-to-toe pink and purple with ruffles, polka dots, and tiny sparkly shoes.
The kids are sitting (sort of — Oona is bad at sitting) at a table in a break room in a building separate from the set. This is where their parents hang out during episode tapings.
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Sean Greg Gayne / FOX
Noticeably quiet during breaks is Sean, an Asian-American 12-year-old from Santa Ana, California, with thick glasses, braces, and a big smile when he lets it show. Sean has won the most challenges, and the other kids think he’s the best cook because, as one of them says, “He’s been cooking every night for two years.” Sean is quick to correct him: He cooks only three times a week. His dream is to be a restaurant owner and an interior designer because he “spends half his time on Pinterest looking at home decor.”
The kids are, in fact, really sweet to each other. And the adults encourage that.
“We really try to stay away from that side of the reality world of, like, ‘Come on, really tell us who you don’t like,’” says Elliot the next day. “‘This one said this about you, you should really say…’ There’s nothing like that. You ask, ‘Who do you think is the best? Who do you not want in here?’ And almost 90% of the time it’s, ‘I like everybody, they’re all good.’”
Ten-year-old Josh, who has long hair and a crackly voice that sounds a little like Jonathan Taylor Thomas, offers a story about how Ramsay helped him roll out a piecrust because he couldn’t do it fast enough. While Ramsay’s helping him didn’t appear in the final episode, the producers did include another special moment: Josh, seeming very, very concerned, says he really hoped he wouldn’t get sent home for his Key lime pie because that would ruin his feelings about Key lime pie.
Oona hollers loudly so she can be heard over the other kids who have all started talking vaguely about piecrust at once: “Half a cup of butter and 2½ cups of flour and 2 tablespoons of sour cream.” She is the only one who offers specifics, and that ratio would probably work. Oona had never made a pie before she got to MasterChef; she learned in Birdsong’s classes.
When I ask about burns, almost all of the kids eagerly and immediately shove their forearms toward me to show off burn marks. Some got these during the show; some were earned while cooking at home. Like line cooks, the kids are very proud of their burns.
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Greg Gayne / FOX
“In this next challenge we want all of you to dream big and imagine owning and running your own restaurant,” says Ramsay to the kids, now back on camera. “Excited?”
“Yes, Chef!” The kids know to yell in response.
Oona’s signature dish at her someday restaurant (which will only serve “well-to-do people”) will be scallops two ways: scallop crudo with a yuzu ponzu sauce and crispy wontons, plus seared scallops with a soy foam and a ginger scallion oil.
But Oona’s only fried four eggs, the judges point out, so now what?
“I’m just going to do the seared scallops because that shows more skill…or I’ll… I don’t know,” Oona says, smiling without a trace of the worry an adult in her position would show.
Later, Ramsay tells me that he helps them before they kick off the pantry run and cooking, “just to stop them from panicking.”
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Oona and her blender. Greg Gaynes / BuzzFeed
“She needs to understand that you got four ingredients, so it’s scallops, cauliflower, grapefruit, and I think orange segments,” Ramsay says. “So the cauliflower puree, Oona wants cream in there. There’s no greater way to do a cauliflower puree than to take the florets, blanch them in rapidly boiling water, get them just cooked, take them out, blend them, and add the water they were cooked in back to it. So those kind of techniques is what I need to step in and say, ‘Get concerned but don’t get upset.’”
Before they film the pantry run, there’s an off-camera “culinary pause” and Birdsong goes from kid to kid asking them exactly what ingredients they are going to get and what they will plate. She’s writing it down and either giving them advice or just flat-out telling them what to do. The producers are getting impatient — they need to make this quick — but Birdsong is determined to make sure the kids know what they are doing.
“What’s your starch going to be?” she asks one of them.
“Do I have to have a starch?” he says.
Sean, who has successfully fried the most eggs with his 10, is playing the hand-slap game with Logan while Birdsong tries to get them to focus.
The PR person trailing me is looking around for a senior production person to say if it’s OK that I am watching this happen.
Once the clock starts, the kids have an hour to cook. Bastianich immediately goes over to Abby, who has only two ingredients: salmon and asparagus.
“We never cook for them,” Gordon says later, adding that there was a moment in another challenge when he helped Abby cut butternut squash because he felt she was about to slice her hand open. “We help, we advise … my job is to protect them, health and safety.”
While most of the kids specified that their restaurants would be expensive and serve “rich people,” “fancy people,” or “investment bankers,” Abby wants her “restaurant-slash-vet’s clinic to be a good restaurant and serve healthy food.” And it will be called Horses and Courses.
“Um, how about getting a pan out so we can start thinking about this?” Bastianich says to Abby, who, if she wins, says she will give the $100,000 prize money to charity after she buys a horse. “How are you going to do the asparagus?”
“I’m gonna sauté and boil them,” she says.
“That’s a good idea, boil them first so you know they’re cooked then sauté them with oil and salt and pepper to give them a little flavor … Oops, they’re too long to fit in that pan…”
One of the kids cuts herself and two medics rush in with Band-Aids and antiseptic.
Birdsong and the other producers say they take every precaution to keep the kids safe and reassure the parents with fully trained medics always on site, knife and open-flame safety classes, and judges who will step in to help. But at the same time, the episodes definitely play with the peril of kids fumbling with giant food processors stored on high-up shelves and handling knives as big as their arms. Because that’s the rule: Treat them the same as the adults.
“I mean, obviously we all cringe every once in a while when they’re holding the knife wrong or they grab something and it’s hot or they’re fixing to do something and it’s scary,” she says, “but we’re there, and [the parents] know we’re there.” The judges will intervene and help, Ramsay says, if they see a child doing something that seems too dangerous.
The most common injuries, Birdsong says, are small burns, because the kids often forget when they pull something out of their oven and put it on the counter that it’s still hot and touch it later. She trains them to put a towel on any hot pans as a reminder.
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Mitchell and Sam in the pantry. Greg Gayne / FOX
Adaiah hollers that she needs an adult to open a jar for her. That’s allowed, and a culinary producer steps in. But when Samuel asks if he can go back in the pantry because he got a wrong ingredient or something, it’s not.
“They try to break the rules when they can,” Birdsong says. She is always impressed with how much they are capable of in technical classes and during taping. “It’s easy because they’re kids, so they learn quick. They respond, too, if I told them to do something right — now they’ll remember that forever.”
Oona is blending her cauliflower puree nearby and Birdsong silently motions to her, mock-sprinkling her hand, giving her the universal symbol for “don’t forget to salt.”
“She had extra time, so she did make her scallops two ways,” whispers a producer into her earpiece microphone, talking about Oona. “She just didn’t make the foam.”
There’s not really a sense of last-minute panic that the TV show conveys as the kids begin to plate. They’ve been able to finish. This, too, is part of Birdsong’s job: The producers rely on her to design challenges that are as short and as hard as possible so that “the hands-up moment is really a hands-up moment,” she says. And she tests the timed challenges before each taping the exact same way for the kids and the adult contestants “because the kids are just as good as the adults.”
The kids finish cooking and the PR person who trailed me while I was there asks me to step out of the building with him. This was quite obviously a pivotal moment and I wanted to see how the judging went down, so I asked why I had to leave, and he said that they didn’t want the show “to get overexposed.”
Optimistically, what was happening was that the judges and producers were looking at the kids’ plates and figuring out who would win and who would go home, and maybe cleaning them up…a little.
After about 25 minutes I’m let back inside; the judging portion has started.
Birdsong is now holding a piece of paper with quickly sketched drawings of all eight kids’ plates on it, and as one of the kids places his plate in front of the judges, I hear Birdsong say into her mic, “That plate needs a spin.”
Seeing those sketches, I think of the extra kitchen I had seen backstage, the one where a small staff of busy adults was talking about tempura batter recipes from various L.A. restaurants. Could they possibly cook all the food after Birdsong talks to the kids before the pantry run, just in case?
“Oh, no way, we wouldn’t be able to do that,” says Birdsong. “We have someone from legal at every single production day and they would not allow something like that to happen. We’re governed by that.” Birdsong says the parents are also introduced to the legal team and can at any point during taping ask to speak to them.
Even so, I wanted to go and look in that kitchen, see how busy they had been while the kids had been cooking, and what was in their trash. But I couldn’t: The PR person babysitting me was going to shepherd me to the next interview then directly to my car in the parking lot.
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Greg Gayne / FOX
After the judging, little Logan in his bow tie with his underseasoned rice is safe. But two other contestants are sent home. The producers intentionally send kids home in pairs to make it easier on them.
In one episode, a girl who was sobbing when she’s told she’s being eliminated is five minutes later smiling and says, “I am sad I have to leave but I’m excited to go home and see my dad and my dog.”
I sit down with Elliot and Bastianich on some couches near the set. Taping is done for the day. They look exhausted. Elliot wipes his face, forces a cheerful mood, and tries to be friendly. Bastianich doesn’t look up from his cell phone.
“What you just saw was challenging, goddamnit,” says Bastianich. “Sending these kids home is horrible; it’s hard.”
I ask point-blank if anything is done to the food before the judges judge it.
“No,” says Bastianich, still on his phone. “It is what it is.”
He seems relieved for Abby, who was not sent home. “You know, whether she cooked that salmon perfectly by accident or not, but she cooked it better than a 12-year-old boy did.”
I ask if they think all of the kids will really become chefs one day. They say no, of course not all of them, and they’re not trying to push restaurant work on them. This gets Bastianich’s attention.
“I think the more relevant question is the 6 million kids and adults who are watching,” he says, seizing an opportunity to give a positive spin and talk about something he’s proud of. “What message does that send to them, because that’s the greater impact, right? I think it’s a very positive one. We think that this is the cure, not the problem, for food-related issues in our society — whether it’s childhood obesity, whatever — knowing about the food, how to cook it, how to source it, how to manage it, is a very positive message that these kids launch for everyone else.”
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Greg Gayne / FOX
A few months later I reach out to Jack, a contestant from Season 1, and ask his mom if I could visit them at home. I want to see how well he can actually cook.
A 12-year-old seventh-grader now, Jack was 10 when he taped the show in 2013 and ended up an audience favorite because of his New York accent, the colorful Hawaiian shirts he wore on every episode, and his maniac chopping skills.
At his neighbor’s beautiful, two-story home in Far Rockaway, New York (their house is under construction, his mom says), Jack is going to sear a thick steak with a coffee and cacao powder rub and roast some butternut squash.
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Jack Photograph by Lauren Zaser for BuzzFeed
“I’m going to try to cook it medium rare, so it’s a nice brown on the outside but pink to red color in the middle, because I feel like it allows the beef’s natural flavors to shine through,” he says.
Will he use a thermometer?
“I just go by touch,” he says, pointing out the “nice brown color” that’s developing as he sears not just two sides but every surface of the steak, standing it up vertically and letting it rest on the side of the pan, which most adults would not think to do.
“I actually prefer it on the pan than cooked on the grill,” he says. “It tastes more elegant.”
It’s been two and a half years since Jack taped MasterChef Junior and he’s still obsessed with cooking, though he also plays tennis, the trombone, and the piano, and says he’s into wrestling. He still has his adorable smile but is in the middle of a preteen growth spurt; something about the ratio of his calves to his feet gives away that he might be a lot taller very soon.
Jack holds the knife properly; he’s stacking parsley leaves one on top of the other, rolling them into a cigar shape then slicing through the roll for a proper chiffonade. This technique is something I couldn’t tell if the kids I saw during the taping were doing because I couldn’t get close enough. Unlike Alexander, the 13-year-old who won the first season, Jack has not been staging at restaurants like Del Posto and Lure Fishbar.
My paranoia about the realness of the show is fading. This child is a very good cook.
The major thing he learned on MasterChef, he says, was time management. “I learned that you should always heat up your pan before you heat up the oil, because if you don’t then the oil can burn on you. That was big.”
Jack starts to loosen up, talking about cooking with a lot of authority, and I realize he narrates each step like a TV personality. “So we’re just going to let this [steak] sit here for a little longer, to let it cook a little bit, and then we’ll put it on here [a cutting board] to rest…”
Then all of a sudden he’s a kid again: “…Umm, so, because if you didn’t let it rest once you put it on the plate it just sort of, like, all the blood just, like, squirts out and it looks all red on your plate and everything is ruined and it’s horrible and you’re like, ‘No!’ But when you cut the filet mignon on the board, all the blood comes out on the plate so when you put it on your real plate, then it looks perfect.”
He, like Oona, learned most of what he knows about cooking from television. “One day I just turned on the TV and Chopped happened to be on there and I didn’t feel like getting the remote and changing it to cartoons, so I just kept watching Chopped.” So basically, food TV is responsible not only for breeding the next stars of food TV, but also, maybe, causing children who might otherwise beg for processed fast food to want to help cook dinner from scratch.
After carefully examining his steak to find the grain, Jack slices it to reveal a perfect medium-rare. He plates slices artfully next to his cubed butternut squash then wipes the sides of the plate like a cook at the pass.
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Photograph by Lauren Zaser for BuzzFeed
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