#Signage & Digital Printing Auckland

[broderickprintg]

Signage AMastering the Art of Print Design: A Comprehensive Guide to Creating Stunning Prints

Design print is a creative process. The designers are also able to convert a 2D digital image to a three-dimensional image. Good printing companies know essential tips and tricks.

Print Graphic Design

Print design means determining the best digital form for that kind of design, the best material to print that design, what are the different options, and so on.

Types of Print Design

The various types of print design include:

Package Design

Good package and label design are imperative for corporate printing in Auckland. This makes your brand stand apart from other brands. This is one of the most creative print designs as the scope of creating attractive concepts is wide in this market.

Brochure Design

The brochure has become an essential printing option that is small and sleek to hold but has loads of information in a cookie-cutter format. It is essential to ensure that your brochure is formatted in an interesting way that displays the company logo, CTA, and website link.

Catalog Design

The brochure is a sneak peek that motivates the target audience to know and explore more, a catalog is all about what you offer and intends to close a sale.

Decal Design

Decals are a thing of today. They come in many types. These are the graphics that include information like what matters most to your company, what the company aims at, etc. They are found effective in exhibiting the company’s brand and image.

Business Card

All companies believe in providing their employees with a business card. The staff can use these cards to establish links with important people in the industry.

Importance of Resolution

Resolution is important in a print design. The resolution of the image will determine the exact quality of the final product. when it comes to the resolution of your printed image, you need to know about DPI and PPI. DPI is the dots per inch which is the density of ink within each inch. This is an essential concept to understand the actual printing process.

PPI or pixels per inch is how many pixels are displayed for each inch. The higher the number of pixels, the better the quality of the image. In this case, the lack of pixels leads to distortion, blurriness, and loss of quality. So, for the best results, you must have the correct PPI.

Significance of Color

There are mainly two color schemes — RGB and CMYK. RGB is red-green-blue or the primary colors of light. They represent all the colors on a computer display.

In the hues of magenta, yellow, and cyan, when black is added, they are called CMYK for cyan-magenta-yellow-black. There are programs that design assign codes to each color that tells the printer how much ink to use in the print.

[grad603scarletttetleyjones]

Week 1: Speaker Research

Verena Gerlach, Johnson Witehira, and Nadine Chahine

The Audience for this paper will primarily be typographers, or designers/design students.

The speakers at Typografika are: Verena Gerlach; Johnson Witehira; Nadine Chahine; Carol Twombly; Joseph Churchward; Veronica Burian; Jessica Hische; Tobias Frere-Jones.

Verena Gerlach

Verena Gerlach is a German typographer. As well as designing typefaces, she designs book covers for publisher Hatje Cantz. Much of her work is inspired by her home city, Berlin. For instance, Gerlach and Ole Schafer's typeface "FF City Street" is based on signage from East Berlin, before the fall of the wall, which is now largely disappeared from the streets. With the typeface, Gerlach wanted to "preserve the impression and excitement of (the time following the fall of the Berlin Wall) in the city."

Sources: Verena Gerlach Designer Profile, Font Shop; Before and After East met West, Eye Magazine, Winter 2009. BITS10, Verena Gerlach Profile.

Above: Verena Gerlach (Image: Marc Eckardt). This photo is suitable for my brochure because it is a simple headshot, so it will be easier to pair with other photos than a colour picture from a different angle. Also, the photographer is named, so I can credit it in my brochure.

Below: a typeface from the FF City Street project.

Below: Some of Gerlach's book designs. I notice she uses mostly sans serif typefaces. She also uses a lot of hard-cornered, angular typefaces (such as in the 'chamber sans' cover, middle left). Most of her work pairs bold, simple type with painterly images that take up the whole page- I wonder if this is to do with her personal style or the briefs she has to work to?

Johnson Witehira

Johnson Witehira (Ngāti Hinekura, Ngāi Tū-te-auru, Ngāti Haua) is a New Zealand designer and artist. His work focuses on bringing Māoritanga into the mainstream, and decolonising art and design spaces. He has created project digital artworks to be shown in Times Square, and collaborated with the likes of Microsoft, Auckland International Airport, and Waka Kotahi (NZ Transport). He developed the first Māori-specific typeface, Rangatira, which he says "reaffirms Māori ideas about the world and stakes a claim to the printed page."

Sources: Johnson Witehira Studio, https://www.johnsonwitehira.studio; Johnson Witehira (Semi Permanent) https://semipermanent.com/profiles/johnson-witehira; Johnson Witehira: Bringing Māori design into the mainstream (Stephenson, S. (2019). Stuff) https://www.stuff.co.nz/entertainment/arts/114703792/johnson-witehira-bringing-mori-design-into-the-mainstream; How the First Typeface Designed for the Māori Community is Changing the Way New Zealand Understands its Own Cultural Identity (Andersen, M. (2017). AIGA) https://eyeondesign.aiga.org/the-first-typeface-designed-specifically-for-the-maori-community-is-changing-how-new-zealand-views-its-own-cultural-identity/

Above: Johnson Witehira. (Image: Mark Tantrum)

Below: Witehira's typeface, Whakarare. Johnson said it was challenging to create a typeface that "resonated with Māori design... without using stereotypical elements". The typeface is narrow and tall, and features curving, sheared serifs which create a strong directional flow in the typeface.

Above: Whakaiti, a font of Whakarare. Whakaiti means to belittle or make small. Maybe this name was given to this font because it is a thinner weight (hence 'make small'?).

Below: Māoriland, an interactive artwork/game about the arrival of Pākehā, exhibited in Wellington City Gallery. Johnson uses typical Video Game typography (sans serif, pixelated, all uppercase) and cartoon characters, combined with Māori/Colonial imagery to establish the intellectual neighbourhood of the work.

Nadine Chahine

Nadine Chahine is a Lebanese typographer who specialises in Arabic type, creating original Arabic typefaces as well as Arabic counterparts to existing Latin typefaces. She is currently based in Germany, where she holds the title of Arabic Specialist at Monotype (formerly Linotype). She designed the arabic companion to Helvetica, and her typeface 'Koufiya' was the first to be designed simultaneously in Arabic and Latin alphabets by the same person. With her work, she aims to create a bridge between Arabic and Latin type forms, and to unify Arabic calligraphy and Arabic type, which is comparatively underdeveloped. This desire to find common ground is influenced by Chahine's political views, which formed as a result of common of age during the Lebanese Civil War; "In my work I deal with opposing entities that are very different from one another... You do not need to make one into the other to establish a dialogue and allow them to live in harmony. This is political; this is not type design."

Sources: Nadine Chahine (Chahine, N. and Smithshuijzen Abefares, H. Khatt Foundation). https://www.khtt.net/en/page/443/nadine-chahine; Reputations: Nadine Chahine (Chahine, N, Chanda, S. & Reynolds, A.L. (Summer 2017). Eye Design). https://www.eyemagazine.com/feature/article/reputations-nadine-chahine

Above: Nadine Chahine (Image: Suki Dhanda & Anna Lisa Reynolds)

Below: Koufiya, one of Chahine's most notable typefaces. The typeface comes in Arabic and Latin, and has a regular and a bold font. The arabic is based on 7th century AD Kufi styles. It's characterised by open counters and a consistent baseline. (MyFonts) The latin is serif and, like the arabic, has a rounded, curved feel (note the rounded corners and upward flick of the serifs in both alphabets).

Below: Hamra Str., an Arabic typeface designed by Chahine as part of a weekend-long font marathon in 2014. The typeface has a thick stroke and low contrast between fatter and thinner strokes.

[1stimpression07-blog]

offset printing auckland | digital printing auckland

1st Impression Design and Print Ltd. has been Serving small-medium and large Businesses in Auckland Since 1982. This is a Family Run Business.

http://www.1stimpression.co.nz/

[1stimpressiondesignposts]

How to expand and promote your business by introducing quality Auckland printing services.

Expanding your business come right after you have set up your business and achieved some success. In this contemporary era, where competition in every field/service has accelerated, it can sometimes be a tedious task. In such a situation high quality printing services come as a savior to make your business stay ahead of the herd.

To start with, banners are one of the most impactful representations of your business at large and is one of the best ways to convey your message to the masses and classes. However, the design and quality of the printing matters a lot and can make a big difference in the amount of impact your business will leave on the viewers. 1st Impression print has been providing Auckland printing services from decades and has been the first choice for many of its satisfied customers.

Furthermore, brochures are another way to convey a message in the form of text and graphic. Representation of your business goal or messages through graphic media is an easy and interesting way to leave a good impression. We at 1st impression print design and print the brochures with latest technology delivering high quality printing services.

Besides that, business cards can represent your business in a better and professional way and can be a source of information that will stay with your customer and might be helpful in referring your business to others. The presence of contact details and your business logo designed professionally can leaves imprint in the mind of the customer. 1st impression print deals with high quality printing and professionally designed business cards to ensure your business stands out from your competitors.

Some other print media that can be used to represent your business includes: footpath signs, billboard skins, POS (Point-of-sale) posters, advertising flyers, annual reports, art prints, course notes, booklets, flip charts, binders, overhead transparencies, menus, flash cards, loyalty cards, permanent and temporary signage, postcards and few others. All these types of printing services are provided by 1st impression print. We are situated in Auckland and specialize in Auckland printing, wide format printing, digital and offset printing with exclusive graphic designing. Our goal is to help your business with ever changing printing needs. Feel free to get in touch with 1st impression print and to try our services for assured satisfaction and see how we can help to enhance your business. Visit: http://www.1stimpression.co.nz/

[barbarian-lucifago-blog]

Exceptional Print Solutions Within Your Resources

Branding is playing an important role to send messages to the customers about what the organisation is doing or what products or services they are offering. Every piece of advertising or marketing material that you produce must reflect what exactly you are. Companies are always in search of printers providing high end printing services to produce exceptional business cards, catalogues, posters and many other advertisement products. Many companies providing incomparable full printing solutions and graphic designing to both individuals and organisations are being set up these days. These days not only organisations want to make a positive impression but also individuals want the same so that they can get more projects and acceptance in the market. The print factory is in a business of making organisations look good. They make use of high quality and latest digital machines to provide perfect solutions to all your digital print needs without giving you a chance to complain. Such agencies will take complete responsibility of your print jobs and make you tension free. Whether it is reaching out to your customers at large through personalisation of your documents to convey special messages or through getting advertisements printed on pen, t-shirt, mug, water bottle, sole of shoes or any other material, they are experts in all.

They consider no work big or small and complete all projects with same enthusiasm and vigour. They even take orders whether it is for small lots of print or for million copies. Their services had made them of the best companies for printing Auckland. Their experts since 25 years are providing a number of services which include digital printing, variable data printing, many point of sale requirements such as posters, show cards, shelf highlighters, wobblers, offset print management, packaging and promotional printing, display installation, indoor and outdoor signage, graphic design, online advertising and many more.

Such companies help in all kinds of advertising to get your products out to the masses. These include billboards, direct mail, magazine adverts, mailers, newspaper adverts. Such companies are the first stop for flash developments, Facebook profiles, email newsletters, website design, banner designing, website optimisation, email marketing, etc. The most important asset and reason for popularity of such agencies is their professionals who provide innovative, classy and creative designs to meet the needs of all.

Such agencies have in depth experience in signage design. They can do anything whether it is from printing on office walls or turning your car or trucks into a mobile billboard. Talented professionals of such agencies will help you in developing brochures, catalogues, stationeries for advertisement or any other advertising requirements. They will also help in developing attractive and eye catchy logo designing. Contact the expert printers Auckland to experience world class services at rates within your means.

Check out http://www.funnycleanmemes.com for more information.

[silkflor-blog]

Exceptional Print Solutions Within Your Resources

Branding is playing an important role to send messages to the customers about what the organisation is doing or what products or services they are offering. Every piece of advertising or marketing material that you produce must reflect what exactly you are. Companies are always in search of printers providing high end printing services to produce exceptional business cards, catalogues, posters and many other advertisement products. Many companies providing incomparable full printing solutions and graphic designing to both individuals and organisations are being set up these days. These days not only organisations want to make a positive impression but also individuals want the same so that they can get more projects and acceptance in the market. The print factory is in a business of making organisations look good. They make use of high quality and latest digital machines to provide perfect solutions to all your digital print needs without giving you a chance to complain. Such agencies will take complete responsibility of your print jobs and make you tension free. Whether it is reaching out to your customers at large through personalisation of your documents to convey special messages or through getting advertisements printed on pen, t-shirt, mug, water bottle, sole of shoes or any other material, they are experts in all.

They consider no work big or small and complete all projects with same enthusiasm and vigour. They even take orders whether it is for small lots of print or for million copies. Their services had made them of the best companies for printing Auckland. Their experts since 25 years are providing a number of services which include digital printing, variable data printing, many point of sale requirements such as posters, show cards, shelf highlighters, wobblers, offset print management, packaging and promotional printing, display installation, indoor and outdoor signage, graphic design, online advertising and many more.

Such companies help in all kinds of advertising to get your products out to the masses. These include billboards, direct mail, magazine adverts, mailers, newspaper adverts. Such companies are the first stop for flash developments, Facebook profiles, email newsletters, website design, banner designing, website optimisation, email marketing, etc. The most important asset and reason for popularity of such agencies is their professionals who provide innovative, classy and creative designs to meet the needs of all. Such agencies have in depth experience in signage design. They can do anything whether it is from printing on office walls or turning your car or trucks into a mobile billboard. Talented professionals of such agencies will help you in developing brochures, catalogues, stationeries for advertisement or any other advertising requirements. They will also help in developing attractive and eye catchy logo designing. Contact the expert printers Auckland to experience world class services at rates within your means.

Check out http://www.funnycleanmemes.com for more information.

[grad602lilyhart]

Research for my three chosen agencies

Tried & true - I chose tried and true as they had such beautiful photographic imagery that was very unique to me.

Tried and true is an Auckland-based design studio owned and led by Andrew Sparrow, the creative director. Specializing in branding and communications. With the intention of helping their clients sell more, Tried and True create ‘things’ and services that look more beautiful so more people engage with them. With such a small team Tried and True has worked with some massive Kiwi brands including Anchor Protein, Kapiti, Culley's hot sauce, Tegel, Tip Top, and many more. Through collaborative work, Tried and True identifies the big brand story that can be told across all touch points.  

Contact:

Andrew Sparrow

Creative director

andrew@triedandtrue.co.nz

021979696

3A Scarborough Lane

Parnell 1052

Auckland

New Zealand

Inject - I chose to change to Inject rather than Curious as inject had more variation to their design as well as having something for everyone. I think they’re a great studio to endorse to young designers as they are so diverse.

Our vision is to build premium brands that create meaningful experiences through visual narratives.

Inject strives to take authority in defining a chosen target market to create work that best suits a client’s desire and brand. They are excellent at building audience experience by bringing aesthetic, strategy, and a well-considered identity to the table that provokes unique ideas. Their aim is to create world class designs that exceed customer expectations and best portrays the customer brand to its fullest potential.

Inject takes pride in using graphic, digital, spatial, and branding strategies to produce work that enhances advertising and promotion, and creating work that is produced optimally to best performance. They are well known for their design collaboration with Hells Pizza, having won a Best Award in 2014 for their Hells Pizza app design, and currently have over 90 brands that they consistently design for.

Established in 2002, Inject are able to offer their clients over 20 years of experience. They focus on creating unique illustrative branding though are also well known for crafting well considered brand strategies, copywriting and other forms of brand enhancement. Having graphic, digital and spacial designers, Inject are able to offer their clients an extensive range of services, all driven by their immense passion for design.

Inject’s goals for the future involve pushing more environmentally aware processes and introducing sustainable methods into their studio. The founder, Harry A’Court is extremely passionate about having a sustainable studio. He works alongside a small team of designers and illustrations who all share A’Court’s vision. They love to use environmentally friendly methods and processes to create their work. Wanting to provide clients with plastic-free and environmentally friendly printing, packaging and signage solutions.

Seachange - I chose Seachange over Wonderlabs as I felt they had so much more experience in the industry and I felt more of a personal connection to their design work. I particularly love their packaging work

Seachange is a full-service design studio based in Herne Bay, Auckland. They mostly focus on designing brand and campaign identities that showcases and communicates the core values of their clients, as well as providing their clients with a clear art direction. “We seek to break categories, shift perceptions and challenge conventions, regardless of sector or size of business.”  

Seachange defines their work by bold conceptual simplicity and applies it over a range of mediums. They like working with clients who have an “innate drive to do something different”, wanting to create brand identities that stand out.  

Seachange was founded by Tim Donaldson and Amanda Gaskin, who like to keep their studio intentionally small. A close team means they can work directly with their clients and provide a personal design experience.  

In 2021, Seachange won a number of different awards, including a large number of Best Awards. They won three gold awards for their Think Packaging designs in Design Communication, Business communication, and self promotion

[grad602-thammaratverkade]

STUDIO SOUTH:

LOCATED: AUCKLAND, NEW ZEALAND

FOUNDED: 2005

TEAM OF: 16 MEMBERS

https://www.studiosouth.co.nz/about

Studio South is an independently owned brand consultancy based in Auckland, New Zealand. They venture in strategy, design, digital, communications and business projects. Their vision and values help guide them through their projects, to create brands and experiences that cut through noise, advocate style, accelerate growth and above all, endure. 

Their values are: enthusiasm, detail, passion, and culture with energy. South believes that magic happens when relationships are trusted, when imagination can run, and everyone is enjoying themselves. This generates extraordinary and quality outcomes, better by design. 

Design Services:

Brand Identity Systems Logos, wordmarks, icons Graphic Language Systems Kinetic Identity Systems Illustration Iconography Packaging Design Packaging Production Editorial Design Print Production Design-led Campaigns Advertising Object Crafting & Manufacturing Environmental & Exhibition design

NOT ANOTHER:

LOCATED: SUMMER BEACH, CHRISTCHURCH NZ

FOUNDED: 2019

TEAM OF: 9

+64 24 6969 509

christchurch@na.studio

https://www.na.studio/about

“Not Another™ is not just another design agency. We're a full-service creative powerhouse that believes in harnessing the talent of the industry's smartest people to benefit you and your business.”

Not Another is a design and branding studio based in Christchurch, New Zealand. The studio works to create beautiful brands and provides custom branding projects and turn key brand kits. Not Another was founded to do things differently, more efficiently, more affordably. Their team consists of the best talent from around the world on a project-to-project basis and deliver exceptional creative branding for all businesses big and small.

PROCESS:

Not Another provides a better process that cuts many unnecessary expenses the creative industry brings.

Not Another was founded by Mark and Adrien: serial entrepreneurs who launched Not Another to give others what they wish they had for their own ventures: a one-stop-brand-and-business-building shop. 

SWITCH:

LOCATED: AUCKLAND

FOUNDED: 1999

TEAM OF: 2-10 TBC

https://switch.co.nz/

Switch is an Auckland-based creative design and branding studio. By developing a clear vision with a distinctive voice and identity, Switch provides brand clarity for companies and enterprises, guiding and unifying organisations. Switch puts the brand's purpose at the centre of the problem and look for the most efficient design solution, whether it be bringing a brand to life through a set of customer experiences or touch points, an identity refresh for a long-established company, or brand generation for a start-up. 

Switch helps to identify: Brand definition, naming, identity, brand systems and brand guidelines.

They help to express: brand communication, product communication, art direction, photography, illustration, motion, UX/UI & web design, content development and copywriting.

Switch creates design for retail, packaging, environmental, signage & way finding and experiential.

[teautamcphee]

Studio - Communication Design Studio Research

- As a team, we went away and each researched 3 communication design studios that we liked so that we could come together and have 18.

makebardo

https://www.makebardo.com

“A creative design studio based in Queenstown, New Zealand. The studio specialises in branding and packaging design. We are used to working for diverse clients from around the world.’”

makebardo capabilities is creating brand identities, concept development, design strategies, editorial design, illustrations, packaging design, printed collateral, retail environments, signage & wayfinding and systems

Inject

https://inject.co.nz/work

“Our vision is to build premium brands that create meaningful experiences through visual narratives. We aim to form timeless, world-class design, reflecting our clients’ brand ethos and delivering results beyond expectations.”

Inject specialises in Branding, Strategy, Graphics, Digital, and Spatial Design.

Based in Wellington.

Tried&True

https://www.triedandtruedesign.co.nz

“What do we mean by design with a difference? The primary goal of a branding agency is to help businesses (our clients) sell more of their goods and services, and the obvious way a branding agency can do this is through design. To make goods and services look and sound more beautiful so more people will engage with them.”

Based in Parnell, Auckland

[junowyear3]

Presentation Strategies

Re-installation of my Term Three Photography project.

The original project took place before lockdown, my intentions were to install it using a lightbox but I never got that chance due to a lack of resources at home, for this Week 1 project I found this the perfect opportunity to complete what I originally wanted.

Darkroom installation, the main focus of this project was the installation of the lightbox into the studio space, so with help from Oleg we constructed a frame to install the lightbox flush against the wall, following gallery exhibition traditions (1.5m, flush to wall, standard rectangle)

To then incorporate the photographs into this new project compared to the originals last year, I've reprinted them onto A3 sheets of tracing paper to fit the A3 lightbox better. Yet the images themselves remain the same scale to keep some of those crisp details in the photographs. The lightbox really assists in the overall clarity of each layer merging together, I feel it has really improved the viewing of this project.

Project notes:

- Wanted to capture the experience of a journey/ trip through Auckland city, the people and scenes you might experience, all of this into a very fast-paced experience of taking it all in

- "Sonder": the realization that each random passerby is living a life as vivid and complex as your own

- Chaotic composition, busy, overlapping, moments of interrupting and harmonizing images

- Oversaturation of content in one image

- Some moments of clarity, really crisp minuscule details that stand out, and some moments that are dense and layered to the point of the images becoming ambiguous and dirty (I like to imagine this is a reflection of the grungier side of Auckland)

- Rather than being an immersive installation (I could approach this from the viewpoint of wanting the viewer to feel as if they could emerge themselves into this chaos), I want it to be a snapshot/ a snippet/ a glimpse/ an impression into this world.

Materials and processes:

- Layered sheets of tracing paper, multiple images printed on single sheets- not digitally layered, rather repeatedly putting a single sheet of paper through the printer multiple times, this way the process becomes more spontaneous.

- Act of layering images onto one another, this is my attempt of creating movement despite using still images, the overlapping images is a replication of the visual experience of riding on the bus up Queen street, most is a blur, but a few people or buildings or signage stands out to me.

Other methods of the presentation I considered/ experimented with were the use of scale and presenting the work in another studio location, such as using a window as a natural lightbox, incorporating the outside world into the work itself. Testing out using the window as my natural lightbox:

Perhaps if I were more invested in this project then I could’ve present a better series of photographs for this window work, potentially this could’ve been quite successful and exciting, however the printer was being a little bit difficult and made the process frustrating and slow. This made me cut the experimentation short because I didn’t want to stress over something that wouldn’t be impacting my actual practice and term assignments.

28.02.22

Senior Seminar, summing up our team’s work in one sentence using the research matrix, thank you Delaney for writing mine!:

“Juno employs optical and illusionary strategies to explore the repetition of urban architecture and how it shapes the composition of our daily lives.”

[miamacdonald-uxui-research-703]

Beyond Talks - Day 2

Speaker 1 

Clem Devine - Jasmax

Brand Design Lead - leads a multidisciplinary team of designers, across all media including the built environment. 

39 years old, been a designer for 17 years. Times are changing, designers are good at responding to changes, ambiguity.

Creative Director / Design Director / Senior Designer / Part-Time Accountant / Stakeholder Manager - as a Brand Design Lead

“Design is persistently not knowing and finding out by learning with others.”

Les Mason influence - Graphic Designer did some work for Epicurean Magazine in the 1960’s, a wild “mad-man” character. “Father of Australian Graphic Design.”

What he learnt - work with the best people that you can (above and beside you, people you hire and employ). 

Make international work (blogs, instagram, awards programs)

Allan Derrick influence - used to run a Graphic Design studio in Invercargill. 

Southern Institute of Technology - did the logo design.

What he learnt - treat your staff the same.

Neil Pardington - Artist / Photographer - Eyeworks Design studio in Wellington.

Design can be art (Fiona Pardington is his sister).

Shane Cotton - worked on identity of his business card.

What he learnt - find your mentors. Look at the marketplace and think about the people you love and admire, who you think do interesting work.

Remain calm at all times. 

Dean Poole - Alt Group - 2 or 3 steps ahead of where you’d expect Design companies to be. 

What he learnt - Design is an idea. (not just craft/stylisation)

Buy shares in your clients businesses.

Ben Corban - Managing Director of Alt Group, part of the Corban winery family.

Take a long term view, design for 30 years. Build a practice over time.

Create a safe space for design to thrive.

Over time you become a mentor yourself, forget some of the things your mentors told you, no longer relevant.

Sam Trustrum / Zoe Ikin - Judge at Best Awards, Studio Magazine | Designer’s Journal.

Be friends with designers you admire.

Work with your friends before they have kids.

Brian Richards - Richards Partners 

Design is business $ needs to have a value attached to it that clients will pay for - design will have a valuable impact on the client.

Manage up and manage yourself - empathetic, continue to work on your social and emotional intelligence.

Helena Charleson - Marketing Director at Colliers (property development space).

Work for clients you like and that like you.

Jasmax - Architecture studio - you have to carve your own path and create value for their business, create great work. 

Nick Moyes - what a brand design team might look like, 4 people now.

Pick your team carefully, you have to like working with them.

Stay relevant. Design is moving so quickly, stay engaged and interested. Stay optimistic.

Working with different disciplines is hard, but you become a better designer.

Design is politics, play it fair. 

Design Assembly and AUT - fairness in how you engage with community.

Influence is better than control. (over a process, people, company or client).

The only thing you can control is yourself. 

Pick the best lessons from everyone you’ve worked with and forget the rest.

Keep regular hours. Maintain a regular discipline, hobbies, friends and family, have other interests, don’t let Design become an all consuming thing. Be curious about business and technology.

Make things that last a long time - projects that have a value. e.g. friends, connections, processes we might learn. Go deep on something quite interesting, as a topic.

Drips installation at Studio One in Ponsonby - meant to be temporary but it’s still there, stays as permanent in Auckland.

Running a profitable business gives you more flexibility to work on other projects.

Research & Development - varies project to project, depending on estimates of project and resources. How you quote a job is quite secretive in the industry.

Advice to approach designers or design businesses that you like, ask to spend 30 minutes talking with a designer - to take the pressure off trying to approach it as applying for a job.

Remote working at this time, have a discipline or a routine to follow.

Speaker 2 

Eden Short & Guy Hohmann - Maynard

Guy - born in Canada, left Whangarei and moved to Auckland at 18, went to Design school at Unitec.

Worked at Maynard in London for 5 years before relocating back to Auckland.

Layering of materiality in the built environment, interested in how cities evolve, temporary states (construction), nature and how natural systems and ecologies can act as template for built environment.

Wayfinding, architecture signs at train stations.

Eden - B- graphic design, cartography and maps, photography. In her honours project, produced a fake world.

Wayfinding, where maps sit.

Collaborations with friends - Print Error, AUT Zine Club, Dryden St Distro, final_final (creative space in Grey Lynn for personal projects, design market).

Zine - self-published artefact done fully by the Designer.

100 days, 1 yellow dot.

Maynard - People, Place, Product - way finding on all levels, how people occupy spaces. 

User Experience is at the heart of our process, ensuring highly bespoke design.

Multidisciplinary practice - 4 offices - London, Melbourne, Auckland, Sydney.

A furniture collection - spaces needed to be canvases for urban life, not locking them into a certain way of being. Marshalls TENPLO - mini-model.

Gateless Gatelines - research project using new technology to transform the gateline user experience (rail) and improve station efficiency.

Gates are a bottleneck, becomes a safety issue.

M.I.N.D.S.P.A.C.E. model - how people adopt to new technology (Google)

Biometric data, e.g. Apple Pay, Snapchat.

Passenger journey, looked into it in a lot of detail, with different personas. Challenges, how does it work, will people try to run through? Will security have to intervene? Photos are taken, to track down people who are abusing the gate system.

Technology timeline, at what point will people be able to do this on their own phones?

Started with small scale models to illustrate the idea.

Empathic and human centred is preferable to autonomous and hi-tech.

Systems must integrate with user habits to become the default.

Connect Me - Reimagining the future train interior to respond to changing travel behaviours, expectations.

The 4 C’s - Cost Reduction, Carbon Reduction, Capacity Improvement, Customer Experience. 

End to end journey - from door to destination - mapping out needs and motivations. 

Our vision for the future of rail travel is to have the passenger experience at its core. Digital and physical solutions.

Modular train - designed to increase capacity.- how to reconfigure seats, bike racks etc?

Flexibility to fold seats up and down depending on peak travel times.

End to end journey is key. Passengers expect more, personalisation is the norm. Trains are more than a transport mode, places to work, rest, interact. 

Aotea Centre - A bespoke bilingual way finding system. Brutalism was part of the buildings heritage. They wanted to understand how the building worked, and what it was used for - theatres, conference centres, accessible wayfinding and signage. All signs had to include bilingual Te Reo and English.

Worked with staff to assist with concept developments.

Hospitality is a core design principle, also incorporate braille and tactile type.

Concerns of legibility and sign standing out in the environment.

Stacking of Maori, English and braille.

Softening curve in the signs, with native timber. In the product family, e.g. wall mounted signs, unified sign family.

Full signage family in a foyer space.

Local team within a small international company.

Connecting Downtown Auckland - along the waterfront, connecting 6 different infrastructure projects. Unify 5 different transport modes across the precinct. Ensure designs are future-proofed.

Needs to speak to the local context of Tamaki Makaurau.

Multi-modal analysis of transport, walking, cycling, buses, trains, ferries.

When way finding doesn’t work, that’s when you really notice it.

Broad but specific - identify tangible opportunities. 

Created a robust design brief.

Research is holistic - research informs practice and practice informs research.

Lots of photos of bricks and walls, mark-making in the urban environment. Became the basis for ceramic works, called “the bricks’.

Ensure design outcomes are user focused, inform aesthetic and create coherent design narrative, contributing to culture and context, build knowledge around sustainability. 

User testing was predominantly done on the existing system, to understand what was broken and what needed fixing for people. 

Speaker 3 

Mike Felix - DDB - Creative Director

Every creative endeavour must start with research. 

Find the insight, the idea is the guiding star, followed by the execution.

The sharper the idea articulation is, the better the outcome.

Design: create, fashion, execute or construct according to plan.

There is always something guiding you or informing your design.

Concepts leading design. 

Base your talk on the size of the room. 

What makes a good brand? Fernando Machado (Burger King) a good client is what makes a good brand. The client who is brave enough to say yes. 

Where do you start? Research. 

e.g. campaign to stop people from walking in-front of trains. To a train driver, it was like a near-death. 

Bernbach - joined a creative team: writer and art director.

Seperate research, thought starters, looking for tidbits and insights, then they cross-pollinate and sit down with what they’ve done - which instantly starts the process. Creative check-in is an important meeting, when ideas get shut down, it’s important to kill your ideas, internal reviews with strategists / suits - idea articulation.

Your muse is a rogue alcoholic, but if you always show up on time, so will it. 

The better you are at selling an idea, the more likely you are to make an idea. Get into acting.

Client feedback, process of briefing directors, and doing directors treatments - their case for what they think, what have they added? Award the job to 1 director, answering client feedback. PPM - pre-production meeting, plan. Shoot is a world in itself. 

Offline - fancy word for edit. Watching someone else make your idea. Client offline, Grade, Online, Client Offline, Sound Mix, then Dispatch. 

When you put an idea out there, you have to keep track of it, document it.

How do you approach a challenge? From a safe distance.

When you’re researching, you’re gathering trees. The solution to a challenge can be obvious once you understand the problem really well.

Lotto ticket ad - when the ad contained the numbers.

How do you get over a creative block? 

The conscious mind is like the secretary, the subconscious mind comes up with the ideas, CEO/Director - the door is always shut. Wait for the CEO to write an idea on a piece of paper and slide it under the door. 

Lower stress levels and pressure levels, sleep well, meditate. 

YOU don’t come up with all the ideas, idea supercharges conscious.

Idea is in the brief somewhere, sleep, salmon and avocado are good for the brain,  idea generation, sleep, 2 hours to concept, picked 1 idea. 

What was your life like after you graduated? 

Speaker 4 

Professor Welby Ings - AUT

True intelligence can become invisible, if it doesn’t fit into the education system.

Thinks in images, writes articles. Our best nature is our disobedient nature. ‘Disobedient Teaching’ book.

Painted people, more interested in the piece that is inside of people. Trying to understand the realm that images can work in. 

Protest movements, protest and arrest. When things aren’t right, you either have the choice to stand back or stand up. 

Storytelling, telling a story of a better society.

Set up alternative campaigns, and get stories across in a world that didn’t give funding to it. 

Consequences of being silent, pandemic of AIDS in the 80’s and 90’s.

The mind and the heart get tangled up together, we don’t just communicate cognitively. 

You realise how precious life is, when your friends die around you. 

5 films - short films won’t make a lot of money, but it’s a maverick move.

Meaty research involves within the process of the work, not just beforehand.

The Coopers ‘Sometimes Love Can Kill’

Over time work builds reputation.

“I draw to think” to get outside of the obedient mind. 

Arapuni drawings as research, materials at hand. Drawing to think inside the possibility of something, becomes dialogic, talks to you, not in the open world.

The colour palette moved into the colour palette in the grading of the film.

He draws characters at every age. 

“Boy” 2004 - wasn’t going to be funded as a short film, he had to self-fund it.

The power of the idea and your commitment to drive it.

Material thinking, in doing, as a process.

Extraordinary - extra-ordinary - find a passion that brings something into the world that others can’t.

Trying to find the dimensions of the character.

In research, there are levels of discovery.

“Munted” short film - takes him about 5 years to do. A worthy investment if you think extraordinarily about the world.

The metanarrative - heroic sacrifice - ANZAC day every year. National pride, 

When We Go To War - 6 episode TV story - opening credits

Year after year we can recycle the same narratives.

NZ - WWI - problems - PTSD - shell shock

Failed masculinity, maladjustment, malingering, cowardice etc.

Shell shock condition (not yet diagnosed) - clip from London

Suicide and desertion in the war - records were erased.

Erasure in the world war, not talking about something.

Sparrow - the story of a kid who thought he could fly and the story of his grandfather.

Films are talking pictures. 

“the stories we never tell”

Physical making of things, to get inside the film, from where he directs.

We can become a service provider, if we’re not careful. We can lose that essence.

Disobedience can be constructive, go out into the world and become extraordinary.

What is the spirit of the sound / idea - typography

“We have gifts inside of ourselves, some we recognise, some we turn a blind eye to.”

Hothouse of extraordinary minds - PHD students

Early childhood and PHD have no marks, but everything in between is constructed. 

If a job is such a terrible thing that we have to separate ourselves from it (work, life balance) then we’re in the wrong job.

Creativity - ask the questions others don’t

Fiction having the power to reach where truth doesn’t

Sensitivity that makes us creative, we carry more around with us. “I run to let go, I garden” I don’t find a balance, I find a retreat in things.

Carries a clock around with him, no cellphone, no social media presence. 

I groom my world back, light my fire, draw, write something.

As a teacher, my job is to understand how you think. I listen carefully, we show more than we can tell.

[thenewone99usa]

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Modern business printing services by 1st impression print and design

At 1st impression print and design we prefer use of modern machinery and printing tools to stay in competition and stand out from the herd. We provide specialized services in digital printing, wide format printing, studio customized printing jobs and a variety of other business printing services. We have expertise in producing business cards and signage. If you need any type of printing services in Auckland then do not hesitate to get in touch. Here is a sample of what we do: https://youtu.be/CMZ89enQZqo