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omegauae · 4 years ago

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12 Ecommerce Website Advantages You Need to Know

What are eCommerce ‘s benefits?

You have come to understand what the benefits of running an online company are. Low financial costs are top of the list of e-commerce benefits, but other pros include foreign sales , customer retargeting, customization of the shopping experience, etc. These e-commerce advantages will help you decide whether it’s right for you to start an online store.

#1: Low Cost of Financing

One of the advantages of eCommerce is that it has a lower start-up rate. In order to lease one of their store locations, physical retail stores have to pay up to thousands of dollars annually. They also have upfront expenditures, such as shop signs, store design, inventory procurement, equipment and many more. In order to function and run each place, physical retail stores have to pay employees.

Nevertheless, startup costs were projected at $432 in 2019 for a dropshipping store and ecommerce stores pay just $3192 a year for virtual ‘leasing’ ecommerce stores at the most. Just like cloudjade offers an easy-to-use website, hosting, free themes for you, fantastic mobile apps with your branding and several other great benefits. You will only need to recruit employees if you expand exponentially to help you with logistics. Depending on what type of e-commerce company you operate, these employees can work remotely because your online store is online, making it easier to find employees that will suit your business.

You won’t need to purchase a big inventory if you chose to dropship online, saving you a lot of money. Often the emblem of your shop is more affordable than a store sign. In e-commerce, the business costs are usually much lesser. For new entrepreneurs trying to keep their costs down, this is one of the most appealing advantages.

#2: Potential Revenue 24/7

In the current situation another benefit of e-commerce business is that online shops are still open for business. You will get a new customer at 11 p.m with your Facebook ads. Uh, or even at 4 a.m. and from every region of the globe. The majority of physical location shops open between 9 a.m. up to 9 p.m. You will draw even customers who would usually pick up a product in supermarkets, if the store were open, by being available for them 24 x 7.

Think of your customers who don’t work regular hours or are too busy to buy thing in a store. You may draw those who may have unusual work schedules or who may not have time to shop in person; with an e-commerce store you make it all possible. For a customer to order at night, you don’t need to have employees working the night shift to ensure all orders get processed. You’ll never need to hire a security guard! And all you need to do is automate your ordering systems so that customers receive a confirmation email when they place their order to give them peace of mind.

#3: Internationally Selling

Next on the list of e-commerce advantages is that it is easy for a new brand to sell to consumers around the world. If they’re in the U.K., South America, or any other nations, you have the opportunity to target your audience around the world. Many brands offer cheap ePacket shipping or free shipping if you want to dropship. This makes it possible for you to price and ship your goods to a worldwide audience competitively.

It’s a great feat to sell worldwide as it lets you develop your brand even quicker, grow your business exponentially, and allows you to see benefits instantly.

#4: Bestsellers Quick to Highlight

E – commerce advantages, such as being able to view best-sellers quickly, make it easier for consumers to show goods. Although you can plan a brick and mortar shop to inspire customers to purchase those items, discovering the best-sellers in an online store is easier for a client.

The reason why you want your best-sellers to be bought by clients is because they’re confirmed. They have already been purchased by other clients and are satisfied with their purchase. If you want to offer consumers new products, you can include them in your advertisements for upselling, email marketing, or retargeting. You would need good product photographs and full product details in an e-commerce store to influence the customer’s decision.

#5: Personalized experience online

Personalization of the website, one of the online business benefits, will boost the online shopping experience. Without much hard work on your hand, designing custom landing pages for different audiences will entice them to buy from you. It’s not like customers who you need to nurture from the first minute come into a physical store. Before you start a campaign, you can do all the hard work and then relax until the campaign is published to your customer base.

Based on sales made, location or even how much money a customer spent, consider segmenting the email lists. You may also target a customer who visited your online store to show them an advertisement for a product they added and forgot about in their cart. If your online company has a login feature, a welcome message such as ‘Welcome back (name)’ can appear.

Packaging multiple products together will help the consumer buy more and raise the average order value at a cheaper price. Based on what the client has looked at or what you think they would want based on their buying actions, you can even tailor your upsells.

#6: Affordable Workers

One of the advantages of e-commerce is that it is comparatively inexpensive to recruit developers and you can recruit them from anywhere in the world, as stated before. In countries where the cost of living is much lower, you can choose to outsource work to virtual assistants. In an online company, you would need less workers than in a retail store. You don’t need to recruit workers at launch, a big benefit of online companies. You can launch and operate an e-commerce company all on your own. You could start to recruit employees only when you start to expand.

#7: Easier to promote buying impulses

Another advantage of e-commerce is that as online shoppers are more likely to engage in this, you can capitalise on impulse shopping. You can create advertisements that drive impulse purchases if you have appealing product photographs, with vivid colour or human emotion. A variety of scarcity techniques, such as countdown timers or restricted numbers, may prompt users to buy impulsively.

#8: Simple to Retarget or Customer Remarket

When running an online business, it is easy to build retargeting ads to reach out to customers in your area , making it one of the most lucrative e-commerce advantages. You can generate pixels for Facebook. To retarget the browsers that visit your store but do not buy, you can use the Shoelace Shopify app.

You can retarget customers with e-commerce stores that add items to the cart but don’t give up and don’t purchase or visit a blog post and never purchase. With an efficient pop-up or lead magnet, you can easily collect email addresses and continue marketing to your clients after the sale has been made.

#9: Clients have a less intrusive experience

Some people fear going into a brick and mortar shop as they are forced to deal with the employees of the shop. Some may prefer online shopping, whether learning about a sales deal or being asked questions during the shopping process, as it can be a little less intrusive, making it one of ecommerce’s best advantages. They can click on a live chat function, email or send a Facebook message if a customer wants to contact the store owner.

#10: Easily gain access to client data

One of the best e-commerce benefits is that the customer can easily access data for research. Most individuals feel awkward giving physical retailers email addresses or postal codes away. In eCommerce, you can get the name, mailing address, e-mail address, and phone number of your customer. That means that you have at least three different ways of interacting with them and establishing a relationship. You can also get them to fill out marketing surveys, share with you their date of birth, and more. You will receive even more details from them to best support them if you ask them to build an account. Be mindful of GDPR regulations if your customers are located within Europe when contacting customers.

#11: Able to accommodate a high number of orders

Long queues in retail stores can discourage individuals from shopping. With eCommerce, there’s no time to wait, with no delays, a client can order on his or her own time without the worry of long wait time, enabling you to accept a large number of orders.

#12: Business can scale quick

Another advantage of e-commerce is that rapid scale-up of the company is easy. When advertisements perform well, you can increase your ad budget without having to think too much about keeping up with the demand.

With brick and mortar stores, because of the limited space, it can be difficult to expand product lines or add more cashiers. In order to scale up your business, you will need to find a larger room, renovate or wait for your lease to end.

Conclusion

One of e-commerce advantages is that it is exponentially increasing, most of the market is seeing market share held by physical retail is reducing.As of now, e-commerce is one of the fastest growing industries in the global economy. As per one estimate, it grows nearly 23% every year. And it is projected to be a $27 trillion industry by the end of this decade. In the early stages, getting an online setup helps you to become a pioneer in your niche, and cloudjade can help you kick start your online business quickly.

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maureenandreasoliguen · 4 years ago

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MODULE 3.2

Begin your creative process as soon as you can. Eventually, create your Copy Platform for your product/service. The faster you get past the information gathering stage, the better. Remember, the incubation period is not the same for everyone!

COPY PLATFORM

Step 1 : BASIC PROBLEM OR ISSUE THE ADVERTISING MUST ADDRESS

Expectation vs. Reality is the main basic problem or issue that is always being addressed towards some of the online sellers.

Shopify wants to end this stigma by offering excellent quality of products and services with its abot-kaya prices through formulating creative promotional advertisement that would entice and convince my Target Audience to purchase.

Step 2 : ADVERTISING AND COMMUNICATION OBJECTIVES

AWARENESS

Advertising Objective: To establish Shopify as an instant Online Shop-App that offers excellent quality of products and services with its “abot kaya” prices to 90% of its Target Audience in Bacolod City, specifically among Students with ages from 12 to 25 years old and Office Workers with ages from 20 to 50 years old, and to generate 90,000 likes, reactors and shares on Shopify’s Online Shop-App, Official Facebook Page and other Social Media accounts on its 1st quarter, June to August 2021.

Communication Objectives:

To post teasers, previews/sneak peeks, product launching countdown to give customers brand and product awareness, thrill and excitement, a week before the official launching

To conduct a Business Launching on the most visited place of our Target Audience which are the Students and Office Workers

To host a welcome promotion through giving give aways, freebies, buy 1 take 1, sales, raffle draws and free delivery (for its first 100 customers) on its 1st month in the business industry

To gather product distributor, wholesalers, retailers and resellers to quickly and widely reach customers or Target Market

COMPREHENSION

Advertising Objective: To inform the 85% of the Target Audience about the different styles and sizes of apparels we offer, on how to acquire discounts, freebies, sukicards, free delivery, and ways to join weekly raffle draws, and to reach 85,000 followers, viewers and subscribers on its 1st quarter, from June to August, 2021.

Communication Objectives:

To post and give infographics, posters, banners, magazines, flyers and leaflets about what products and services my business could offer

To host both physical and online Fashion Apparel Exhibit to showcase its unique designs, colors and styles.

To conduct an online forum during the Fashion Apparel Exhibit inorder for my customers to share their expectations, interests, fashion tastes, etc and make sure to entertain them

CONVICTION

Advertising Objective: To receive positive feedbacks, ratings and recommendations from the 75% of the Target Market by reaching 75,000 Prospect/Prospective Customers on Shopify’s Online Shop-App, Official Facebook Page and other Social Media accounts on its 2nd quarter, September to November 2021.

Communication Objectives:

To post about giving out discounts and freebies for every bulk orders from Distributor, Wholesalers, Retailers, Resellers and Direct Customers

To post about conducting Weekly Raffle Draws exclusively for all the Suki Customers where they could get a chance to win Shopify’s Products and Services

To post about offering Free Delivery every Business Monthsary and Anniversary to our first 100 Customers

To post Customers’ Positive Feedbacks/Testimonies about our Products and Services

ACTION

Advertising Objective: To attract and persuade the 65% of the Target Market to purchase Shopify’s Apparels through personal, text, call or online transactions and generate 65,000 Purchasers into Certified Suki/Retain Customers on its 3rd to 4th quarter, December 2021 to May 2022.

Communication Objectives:

To give out discounts and freebies for every bulk orders from Distributor, Wholesalers, Retailers, Resellers and Direct Customers

To conduct Weekly Raffle Draws exclusively for all the Suki Customers where they could get a chance to win Shopify’s Products and Services

To offer Free Delivery every Business Monthsary and Anniversary to our first 100 Customers

To adopt a Community and conduct “ULIKID Program” wherein we will donate Apparels to reach out and fill one of their basic needs which is Clothing.

Step 3 : TARGET AUDIENCE

100,000 numbers of individuals from Bacolod City which consist of Students with ages from 12 to 25 years old, Office Workers with ages from 22 to 50 years old and those Impulsive Buyer of Clothes.

Social Status : Low to High Class Status

Hobbies : Totally inclined with Fashion, loves to plan his/her OOTD, impulsive buying of clothes

Attitude :

• They like the fulfillment and emotions given by wearing fashionable and trendy clothes

• They love to post pictures on Facebook, Instagram, Twitter and many other Social Media platforms to flex their OOTD

• They love to interact and exchange ideas with people who are also inclined with Fashion

• They are interested in watching videos about wearing, matching and recreating clothes

• They are extra careful when it comes to the quality of the received product

• They can easily recognize small flaws

Step 4 : MAJOR SELLING IDEA OR KEY BENEFITS TO COMMUNICATE

✓ 24-hour Online Shop-App

✓ Grab a Shop for less experience!

✓ Excellent Customer Service

✓ Offers discounts and freebies for every bulk orders

✓ Conducts Weekly Raffle Draws for its Suki Customers

✓ Offers 24 hours of Free Delivery for its first 100 Customers every Business Monthsary and Anniversary

✓ Hires Product Expert Employees

✓ Open for Multiple Payment Method

Step 5 : CREATIVE STRATEGY STATEMENT

Campaign Theme: Shop For Less

Campaign Advertising Appeals:

Social Appeal

This ad will be used to make the customers feel part or included of something. Best example is to feel belong with the trend, when they were able to purchase the most clicked or latest fashion style, took a picture while wearing them and post it on social media. They will gain a sense of belongingness.

Emotional Appeal

This appeal will be used to target the feelings and perceptions than logic or reason to provoke action of purchasing. It will let our Target Market know the specific emotion that they could feel while wearing our product.

Endorsement Appeal

Models or Attractive individuals has a great contribution in promoting business apparels. Their presence affects the interest and decision making of customers and I think this appeal suits to my business.

Testimonial Appeal

This appeal will be used to motivate the Target Market to engage with the brand's products and services while at the same time showcasing the product's value in a unique and creative way.

Personal Appeal

This appeal will be used to tell how apparels positively affect a consumer's lifestyle and how satisfying it is to purchase clothes

Execution Technique:

Straight-sell or factual message

Testimonials

Personality Symbols

Step 6 : SUPPORTING INFORMATION AND REQUIREMENTS

The chose campaign theme, advertising appeals and execution technique will help to engage more Customers to purchase our product. The overall Copy Platform critically identifies the basic problem or issue that Advertising must address, Advertising and Communication Objectives, Target Audience, Major Selling Idea or Key Benefits and Creative Strategy Statement that will lend a big contribution to entice individuals and capture wider audience.

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onlinemarketinghelp · 5 years ago

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20 Ecommerce Advantages and Disadvantages You Need to Know http://bit.ly/2Ipt8wW

Are you thinking about starting an ecommerce business? The good news is that worldwide online sales are expected to grow to $4 trillion by 2020. In 2018, in the US alone, ecommerce retailers made $504.58 billion in sales revenue. There are many more benefits of ecommerce. In this article, you’ll discover the advantages and disadvantages of online stores so that you can decide for yourself if this is the right business type for you. These advantages of online business will help you stay excited and motivated throughout your entrepreneurial journey.

What Are the Advantages of Ecommerce?

You came to learn what are the advantages of having an online business. Top of the list of advantages of ecommerce is low financial cost but other pros include selling internationally, retargeting customers, personalization of the buying experience, etc. These benefits of ecommerce will help you determine if starting an online store is right for you.

Ecommerce Advantage #1: Low Financial Cost

One of the ecommerce benefits is that it has a lower startup cost. Physical retail stores have to pay up to thousands of dollars to rent one of their store locations. They also have several upfront costs such as store signs, store design, buying inventory, sales equipment, and more. Physical retail stores also have to pay staff to work and run each location. They may also need to hire security staff depending on the product value in the store.

However, for a dropshipping store startup costs are estimated at $418 in 2019 and ecommerce stores only pay $3192 a year on Shopify at most for virtual ‘rent’. Shopify also includes an easy to use platform, hosting, free Shopify themes, great apps like Oberlo, and lots of other great perks. Depending on what type of ecommerce business you run, you may only need to hire employees when you grow to a certain level. As your online store is online these employees can work remotely, making it easier to find staff that will suit your company.

If you choose to dropship online, you won’t need to buy bulk inventory saving you a lot of money. Your store logo is often more affordable than a store sign. Your business expenses are generally much lower in ecommerce. This is one of the most attractive benefits for new entrepreneurs looking to keep their costs low.

Ecommerce Advantage #2: 24/7 Potential Income

Another advantage of ecommerce is that online stores are always open for business. With your Facebook ads, you can attract someone at 11 p.m. or 4 a.m. in any part of the world. Most physical location stores are open between 9 a.m. to 9 p.m. By being available at all hours, you can attract people who would normally pick up a product in stores, if the store were open.

Think about your audience who don’t work normal hours or who are too busy to pop into a shop to buy something. An ecommerce store allows you to attract those who may have odd work schedules or who don’t have time to shop in-person. For a customer to order at night, you don’t need to have employees working the night shift to ensure all orders get processed. You’ll never need to hire a security guard! All you need to do is automate your ordering systems so that customers receive a confirmation email when they place their order to give them peace of mind.

Ecommerce Advantage #3: Sell Internationally

Next on the list of ecommerce benefits is that a new brand can sell to customers around the world easily. You have the ability to discover your audience whether they’re in the U.K., South America, or neighboring countries. If you choose to dropship from AliExpress, many products offer affordable ePacket shipping or free shipping. This allows you to price and ship your products competitively to a worldwide audience.

Selling worldwide is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially, and allows you to see profit long before your local competitors.

Ecommerce Advantage #4: Easy to Showcase Bestsellers

Ecommerce benefits like being able to easily display best-sellers makes it easier to show off products to customers. While you can design a brick and mortar store to sway people to buy certain products, it’s easier for a customer to find the best-sellers in an online store.

The reason why you want customers to buy your best-sellers is because they’re proven. Other customers have already bought them and are happy with their purchase. If you want to showcase new products to customers you can include them in your upsell, email marketing or retargeting ads. With an ecommerce store, you can include great product photography and product descriptions to sway the customer’s choice.

Ecommerce Advantage #5: Personalized Online Experience

Website personalization, one of the online business advantages, can enhance the online shopping experience. Creating personalized landing pages for different audiences can entice them to buy from you without much extra work on your side. It is not like customers coming into a physical store who you need to nurture from the first minute. You can do all the hard work before you launch a campaign and then relax once you release the campaign to your customer base.

Try segmenting your email lists based on purchases made, location or even how much money a customer spent. You can also retarget a customer who visited your online store showing them an ad for a product they added to their cart and forgot about. If your online business has a login feature, you can have a welcome message appear such as ‘Welcome back (name).’

Product bundles can help the customer buy more for a better price increasing average order value. You can also personalize upsells based on what the customer has looked at or what you think they might like based on their purchase behavior.

Ecommerce Advantage #6: Affordable Employees

One of the benefits of ecommerce is that hiring employees is affordable and, as mentioned before, you can hire from anywhere in the world. You can choose to outsource work to virtual assistants in countries where the cost of living is much lower. You’ll need fewer employees in an online business than a retail location. A huge advantage of online businesses is you don’t need to hire employees at launch. You can start and run an ecommerce business all by yourself. Only when you start to grow or when you have the capital should you start to hire employees.

Ecommerce Advantage #7: Easier to Encourage Impulse Buy

Another ecommerce benefit is that you can capitalize on impulse buying as online shoppers are more inclined to partake in this. If you have attractive product photography, with vibrant color or human emotion, you can create ads that drive impulse buys. You can also execute a range of scarcity tactics such as countdown timers or showcasing limited quantities.

Ecommerce Advantage #8: Easy to Retarget or Remarket to Customer

It’s easy to create retargeting ads to reach out to customers in your area when running an online business making it one of the most profitable ecommerce benefits. You can create a Facebook pixel. You can use the Shoelace Shopify app to retarget the browsers who visit your store but don’t buy.

With ecommerce stores, you can retarget people who add products to cart but don’t abandon and don’t buy or who visit a blog post and never buy. You can collect email addresses easily with an effective pop-up or lead magnet and continue marketing to your customers after you’ve made the sale.

Ecommerce Advantage #9: Customers Get a Less Invasive Experience

Some people dread walking into a brick and mortar store as they’re forced to interact with the store’s employees. Whether learning about a sales promotion or being asked questions throughout the shopping experience, some may prefer online shopping as it can be a little less invasive making it one of the best benefits of ecommerce. If a customer wants to contact the store owner, they can click on a live chat feature, email or send a Facebook message.

Ecommerce Advantage #10: Gain Access to Customer Data Easily

One of the best ecommerce advantages is that you can easily gain access to data for analysis on your customer. Most people feel uncomfortable giving away email addresses or postal codes to physical retailers. In ecommerce, you can get your customer’s name, mailing address, e-mail address, and phone number. That means you have at least three different ways to communicate and build a relationship with them. You can even have them fill out marketing surveys, share their birth date with you, and more. If you ask them to create an account, you can obtain even more information from them to better serve them. If your customers are based within Europe be careful of GDPR regulations when contact customers.

Ecommerce Advantage #11: Able to Process a High Number of Orders

If you choose to dropship, you can process a high number of orders with ease. As your business continues to grow, you might choose to hire employees to help with order processing. Also with dropshipping you don’t need to physically have the product in order to sell it to a customer, therefore you do not have to worry about stock control like physical stores have to

In retail stores, long queues can deter people from shopping. With ecommerce, there’s no waiting time. A customer can place orders on his or her own schedule with no delays allowing you to accept a high number of orders.

Ecommerce Advantage #12: Can Scale Business Quickly

One of the benefits of ecommerce is that it’s easy to scale the business quickly. You can increase your ad budget when ads are performing well without having to worry too much about keeping up with the demand, especially if you dropship.

With brick and mortar stores, it can be hard to grow product lines or add more cashiers due to finite space. You’ll need to find a bigger space, renovate or wait for your lease to end in order to scale your business. If you create informational products, you run into a challenge again as it takes time to write ebooks, courses, and more.

With dropshipping, you can add new products to your store without having to worry about shipping products or holding inventory allowing you to grow quickly.

Ecommerce Advantage # 13: Grow Your Business Organically with Content

With ecommerce, you can grow organic traffic and sales with ecommerce blogging. From making videos to writing blog content, you’ll be able to optimize your store to drive traffic and sales without having to spend more money. With ecommerce, you’ll be able to not only get traffic organically through content creation, but you’ll also be able to monetize those customers with retargeting ads.

A brick and mortar retailer would need to market to their customers to encourage visits or ensure they’re located in a high traffic area to get more shoppers.

What Are the Disadvantages of Ecommerce?

As with every pro, there is a con. When starting an online store it is important to be realistic so below are a few ecommerce disadvantages that our merchants have run into, that do not apply to a physical store.

Ecommerce Disadvantage #1: No One Can Buy During a Site Crash

The worst of the ecommerce disadvantages is when no one can buy from your store if your site crashes. That’s why it’s important to ensure your website is hosted on the right platform. For example, if you’re paying the minimum hosting fee and get a surge in traffic from a high converting ad or a television shout-out like Shark Tank, your site will likely crash.

Fortunately, Shopify offers free hosting in their monthly fee allowing you to have one of the best servers on the market. In recent memory, there was only one time where sites were down. However, ecommerce stores weren’t the only sites affected. Twitter, Spotify, Soundcloud, and more were affected by this crash. The issue was resolved the same day. Yet, site crashes on Shopify are so rare that it’s likely not to cause problems in your business.

Ecommerce Disadvantages #2: Customers Can’t Try Before They Buy

While this is currently a problem for many retailers, this won’t be a long-term problem. With augmented reality, more stores are starting to add AR elements to their store to allow customers to try products on. Augmented reality ecommerce companies offer solutions for businesses to create a more interactive experience with your customers. If you own a cosmetics store, you can check out Sephora’s Virtual Artist app for an example of a beauty retailer with an augmented reality experience.

Ecommerce Disadvantage #3: Ecommerce Is Highly Competitive

Finding the right niche is another one of the worst ecommerce disadvantages. The reality is the best niches are often the most competitive that’s why people are drawn to them. The more competitive a niche is, the more expensive ads for that niche are. There are a couple of ways around this. First, you can go after a different audience than your competitors. If all your customers are being targeted by competitors through Facebook ads, you might try ranking organically with SEO optimization. If all your competitors are using Pinterest, you might try Instagram marketing if your audience are very visual beings.

Second, if your ads are expensive, you can send traffic to blog posts and retarget your customers who visit them to create lower cost ads. Working on CRO campaigns can help you be much more successful than your customers.

Ecommerce Disadvantages #4: Customers Can Be Impatient

If a customer has a question in store a salesperson is on the floor ready to answer them. However, an ecommerce disadvantage is that most businesses experience a delay responding to customer inquiries. The reality is most customers expect a response from a business within the hour on social media. If you delay in responding to their message, they can become angry and shop somewhere else instead. You need to be online 24/7.

You can hire customer service representatives who are trained to make your customers happy via Upwork. Or you can work with a chatbot to help customers find their answer any time of the day or night. But all of this still doesn’t equate to a person who is able to look after each person, in person.

Ecommerce Disadvantage #5: You Need to Ship Your Products

Customers consider shipping times to be one of the worst ecommerce disadvantages. When a customer shops in person she can take the product home right away. But, with online shopping, most customers receive their products in a week or more. While Amazon offers same day shipping, it wasn’t a profitable model until they created Amazon Prime. It only became profitable because they have tens of millions of Prime members. The solution is to be transparent with your customer. Let them know when they can expect packages when they place an order.

Ecommerce Disadvantages #6: Physical Retail Is Still More Popular Despite Decline

Even though one of the benefits of ecommerce is that it’s growing, physical retail still owns most of the market share. In 2014, the retail industry had accumulated over $22 trillion. Yet, online commerce had only made $1.3 trillion worldwide. Having an online business in the early stages allows you to become a leader in your niche. Yet, most money made is in physical retail stores making it an ecommerce disadvantage. Hence, why Amazon, despite being the biggest online store, is now creating in-person stores. But, keep in mind that $1.3 trillion in sales isn’t a small number. There’s still a lot of potential that online retailers can cash in on. And this number keeps growing.

Want to Learn More?

How I launched my eCommerce store in less than 30 minutes (with products)

10 Online Stores to Use as Inspiration for Your First Store

50 Ecommerce Tips for New Entrepreneurs

What is Entrepreneurship? Entrepreneur Definition and Meaning

These are a few of the ecommerce advantages and disadvantages you need to consider while running an online store. Do you have any other questions about running an online business? Let us know in the comments section!

The post 20 Ecommerce Advantages and Disadvantages You Need to Know appeared first on Oberlo.

from Oberlo

What Are the Advantages of Ecommerce?

Ecommerce Advantage #1: Low Financial Cost

Ecommerce Advantage #2: 24/7 Potential Income

Ecommerce Advantage #3: Sell Internationally

Selling worldwide is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially, and allows you to see profit long before your local competitors.

Ecommerce Advantage #4: Easy to Showcase Bestsellers

Ecommerce Advantage #5: Personalized Online Experience

Ecommerce Advantage #6: Affordable Employees

Ecommerce Advantage #7: Easier to Encourage Impulse Buy

Ecommerce Advantage #8: Easy to Retarget or Remarket to Customer

Ecommerce Advantage #9: Customers Get a Less Invasive Experience

Ecommerce Advantage #10: Gain Access to Customer Data Easily

Ecommerce Advantage #11: Able to Process a High Number of Orders

Ecommerce Advantage #12: Can Scale Business Quickly

With dropshipping, you can add new products to your store without having to worry about shipping products or holding inventory allowing you to grow quickly.

Ecommerce Advantage # 13: Grow Your Business Organically with Content

A brick and mortar retailer would need to market to their customers to encourage visits or ensure they’re located in a high traffic area to get more shoppers.

What Are the Disadvantages of Ecommerce?

Ecommerce Disadvantage #1: No One Can Buy During a Site Crash

Ecommerce Disadvantages #2: Customers Can’t Try Before They Buy

Ecommerce Disadvantage #3: Ecommerce Is Highly Competitive

Ecommerce Disadvantages #4: Customers Can Be Impatient

Ecommerce Disadvantage #5: You Need to Ship Your Products

Ecommerce Disadvantages #6: Physical Retail Is Still More Popular Despite Decline

Want to Learn More?

How I launched my eCommerce store in less than 30 minutes (with products)

10 Online Stores to Use as Inspiration for Your First Store

50 Ecommerce Tips for New Entrepreneurs

What is Entrepreneurship? Entrepreneur Definition and Meaning

The post 20 Ecommerce Advantages and Disadvantages You Need to Know appeared first on Oberlo.

http://bit.ly/2WsnxzH June 06, 2019 at 02:11PM http://bit.ly/2WzMREd

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clarencenicholsonata · 6 years ago

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20 Stellar Marketing Tactics That You Can Borrow From E-commerce

In recent years, the e-commerce industry grew from $1.84 billion in 2016 to the estimated $3.45 billion this year.

Such growth causes a great increase in competition between businesses and motivates e-commerce marketers to look for new and effective ways to attract new clients and retain the existing ones.

Joseph Sugarman, one of the best advertisers from the 1990ies, compiled a list of psychological selling tricks that will help any seller or marketer to efficiently communicate with the customers and encourage them to make a purchase. Though being introduced dozens of years ago, these strategies remain relevant and are widely used in the field of e-commerce.

However, you can make use of them as well if you tune them to your business. Ready to learn how to sell more? The answers are below.

1. Sense of urgency

Let’s start with the most powerful and efficient motivator, which is a sense of urgency.

You can create a sense of urgency by:

Limiting quantity: only X items left in the stock!

Limiting time: X hours left until the end of the sale!

Emphasizing the situation: Hurry up to shop Christmas gifts!

A sense of urgency works amazingly well, especially if applied correctly. The information about the limited sale can be placed on the homepage and the information about limited product quantity will be relevant on the product’s page.

2. A value proposition

Even if a customer knows what he wants, he still needs to be convinced to buy from you. This is why you need to place a value proposition on almost every page of your online store (product pages and catalogs are a must!).

Such value props often come in the form of banners that inform shoppers about free delivery, a discount on the first purchase, or similar offers.

3. Reviews

Shoppers trust other shoppers the same as they trust family or friends. Use it for your benefit and incorporate real customers’ reviews to your store.

Place the reviews on the product page so the shoppers can immediately estimate the item. You can also add an option of leaving a comment and/or rating right on the page – that would contribute to the level of interaction between your brand and the customers.

4. Sense of reciprocity

You know that feeling when you receive something for free and feel like you have to give something back? That’s reciprocity and it can be a powerful motivator for the shoppers to buy from you.

If you send them an email with a discount or an incentive in the form of “thank you” for being a loyal customer, they will most likely feel the urge to give you something back. Most likely, it will be a purchase or, at least, a visit to your website.

5. Evoke emotions

Identify your target audience and appeal to their emotions by adjusting the website design and content correspondingly.

Holiday seasons are the best periods for impulse buying but you can evoke emotions with your shoppers in low seasons as well. Incorporate pop-ups with relevant and appealing messages and keep the tone of your store consistent and friendly.

6. Rewarding system

People love to collect items and they love to get rewards for completed actions. This is the reason many online stores incorporated a system of reward points or bonuses that later can be exchanged for the products.

The Bright Star Kids store offers personalized supplies for children and has a system of reward points. The actions that are requested from the customers are really simple: fill in your Birthday date or log in with the social media account. But in exchange, the user receives a significant amount of points which they can use to buy products from the store.

7. A sense of curiosity

Everyone loves surprises but expect them to be relevant and high-quality. This explains the growing popularity of subscription boxes that come in all forms, sizes, and content.

A subscription box works by the following scheme:

You choose the content that interests you: a bundle of exotic spices or unusual chocolate flavors

You subscribe for the box and will be charged monthly

In exchange, every month you will receive a themed box but will not know what’s inside it

This is a good chance for you to cross-sell, help people learn about your products and build a long-lasting relationship with the clients.

8. Sense of consistency

Once someone completes the action, they tend to stay consistent and carry on with the expected behavior. This is caused by a sense of consistency that the majority of people have.

You can benefit from it when asking to sign-up for a newsletter. Once the person signs up, they will feel like the next logical step would be checking your store and, most probably, buying from it.

9. Involvement

The big advantage of brick-and-mortar stores is that they offer shoppers to actually try and experience the product. This creates a sense of involvement which may further lead to a completed purchase.

However, modern technologies allow online stores to incorporate the option of “try-on” and delight the users. Augmented reality gives shoppers a chance to “try on” beauty products, footwear, clothes, and even furniture – all that via a smartphone device and with a few taps. Ikea app is a good example of AR use in e-commerce.

10. Personalization

Personalization is now a big thing and a must-have for any online store that wishes to sell more and retain the customers. Customers are willing to spend more money and even wait longer for the products that are personalized – so give them a chance to do so!

One of the most popular and efficient forms of personalization is the section with personalized product recommendations. It will show recommendations based on the shopping behavior of the users and their preferences.

11. Limited choice

There was a famous “jam study” that revealed: customers buy more if presented with a limited number of options to choose from.

Keep this in mind when arranging the product catalog and product display. As well, do A/B testing to see what’s the best option for your store and what motivates the customers to engage.

12. Storytelling

Everyone loves a good story and every business has a unique story behind. Help people learn about it by incorporating a video into your homepage.

The use of a video proves to greatly increase conversions and contribute to the customer experience. Just make sure that the video is not too long and is engaging enough to make the user watch it till the end.

13. Credibility

Before the customer pays, they need to know exactly what they are paying for. So it’s your responsibility to provide them with accurate and descriptive information about the products.

Keep it short and informative and include a value that the user will get from purchasing this item. As well, you can add credibility via your blog where you can explain the aspects of creating your products and why they are worth paying attention to.

14. Anchoring

This technique is really popular among e-commerce marketers. Anchoring is putting a lower price next to the initial one, which was higher. This way, the customer learns that the product is now more available and thus, be more likely to buy it.

It is important though not to do it too often – otherwise, shoppers will doubt whether you really offer a discount or just trying to attract them by any means.

15. Proof of value

We already spoke about the importance of incorporating the value proposition and statement on the product page – and you also have to justify the price.

This is a good opportunity to upsell and raise your sales. If you incorporate a side-by-side product comparison, it will help the customers choose the most suitable product specifically for them. And it may turn out that the purchased item is more expensive than the one they intended to buy.

16. Speed of service

Customers are generally impatient and online customers expect lightning-speed service. The average site load time is 3 seconds or less, otherwise, users leave it.

In order to keep up with the customers’ expectations and deliver high-quality service, optimize your store to load faster. There are numerous factors that impact the site load speed, from UX to server load. Consult with the developers and run a test on PageSpeed Insights to identify problematic areas.

17. Honesty

Even in the 90's honesty was considered a significant competitive advantage. A brand that was honest about its flaws stood out among the competitors that did their best to hide them.

Be honest, transparent, and straightforward. Such an approach builds credibility and right away establishes a trustful relationship with the customers.

18. Wiliness to belong

Being extremely social, the majority of people love to belong to different groups. So when displaying a group of products on your store, you can place a message like: “Are you ready to join the X team?”

When naming a group, specify why a customer should become a part of it and what benefit it brings. You can offer an incentive like a discount or regular secret sales to encourage the shopper to take action.

19. Build authority

Support your product offers with an authority: testimonials, an involved influencer, or a list of your awards.

Shoppers need to know you are credible enough to trust you. As well, incorporate the security badges to the store to show that all transactions are 100% secure.

20. Minimize the pressure

Shoppers in brick-and-mortar stores tend to wander around and “shop with their eyes”. Give your online customers the same opportunity by implementing wishlists and “save for later” buttons.

Wishlists are awesome because they help manage the purchases, eliminate the pressure of shopping “right away”, and can be shared in social networks or via an email. They also help you out if an item is out of stock: the user will be notified once the item appears in the store and will most likely buy it.

Conclusion

The marketing strategy that you will build also depends on the e-commerce platform that your store runs on.

Shopify is considered the best option for small or medium sized businesses that do not require extensive functionality. However, if we speak about extensive marketing options, Magento is the platform of choice.

It is well-known for its customization and flexibility and allows you to do almost anything to your store. As well, the platform has over 5000 free and paid third-party extensions (like social media integrations). You can learn more about Magento customization and hire a developer here.

Summing up, every business requires different marketing and selling strategy based on its products, target audience, and set goals. What’s essential for any marketer to remember is: keep all your marketing efforts aimed at the customer.

Everything you do should bring value to the shoppers – and happy shoppers, in return, will gladly bring value to your business in the form of sales.

Author Bio:

Irina Linnik a marketing specialist at Onilab- a Magento troubleshooting company. Being a savvy e-commerce observer she always keeps abreast of innovation and covers the latest industry trends. Her goal is to inform the readers in a clear, understandable and enjoyable manner and help them navigate through the vast and ever-changing business environment. Irina has over 5 years of experience in freelance writing and has helped numerous companies communicate their message across various channels.

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webart-studio · 6 years ago

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An instrument for managing merchandise, particularly if there are very many objects in your retailer. Your retailer wants a device that may assist to deal with a lot of totally different actions overlaying many objects simply, saving your time for extra essential work.

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A device for serving one thing particular. Deal with your prospects to some particular deal, it would undoubtedly increase productiveness! As well as, it ought to have an expiration date, and even higher – the countdown timer.

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