#ShareYourSpecialSeoul

[malaysiankpopfans]

Seoul Tourism Organization Unveils Seoul Tour Promo Videos Featuring Global Superstars, BTS, and Holds an On-site Promotion in Malaysia

Launches global interactive campaigns of “Live Seoul like I do, Create & Share”

Unveils 7 themed tour videos, starring BTS to spread the charms of Seoul on “Visit Seoul”, the official YouTube channel of Seoul Tourism Organization on September 13.

Holds a promotional event for 3 days starting on September 20 at MyTOWN Shopping Centre located in Kuala Lumpur and releases the promotional video of 2019 for the first time in the world.

The Seoul Tourism Organization plans to promote the charm and tourist contents of Seoul, along with the help of promotional videos with global superstars, BTS, who has created a wide range of economic and cultural sensation throughout the world. The Seoul tourism promotional videos featuring BTS (7 videos starring each member of BTS, and 1 video starring all of them), will be brought to light worldwide through the official YouTube channel, "Visit Seoul" Facebook, and Instagram starting September 13.

BTS has been active as Seoul’s Honorary Tourism Ambassadors for three years. Starting with the 2017 "BTS’ Life in Seoul" commercial and the music video of "With Seoul", a series of videos with BTS, "My Seoul Playlist", was released in 2018.

The slogan of the promotional videos continues to convey the message of the previous campaign, "Live Seoul Like I Do". While the earlier campaigns carried the message inviting viewers to embrace life in Seoul as a Seoulite would, this year’s campaign takes a step further enabling foreign tourists who have first-hand experiences enjoying Seoul to feature as narrators, encouraging people to Live Seoul like I do, Create & Share. It features being easily relatable to potential foreign tourists as the tourist experiences are presented from the perspectives of foreigners, and aims to create an attractive, friendly image of Seoul.

The "Create & Share" campaign does not only design trips in a creative and distinctive manner that perfectly fits each and everyone’s lifestyle, but it also reflects the global trend of instant transformation of such experience into content to be shared online, aiming to promote the experience and widely spread the unique charms of Seoul.

After the video release, advertisements will be broadcast on major platforms such as YouTube, Facebook, and Instagram, in main target countries and regions, including Taiwan, Thailand, Vietnam, Hong Kong, Malaysia, Singapore, and Indonesia, as well as China and the Americas. They will also be aired on tvN's Asian channels, which are available to 9.33 million households in nine Southeast Asian countries.

The Seoul Tourism Organization (CEO Rhee Jae-sung) will hold an on-site promotion of Seoul tourism, called "Seoul Culture Showroom in Kuala Lumpur" for 3 days from September 20 to September 22 at MyTOWN Shopping Centre in Kuala Lumpur, Malaysia.

The event has been designed to promote the key content of Seoul tourism to Malaysia, particularly for the Muslims, as Muslims are known as the largest population in Malaysia. Seoul's various infrastructures for Muslim visitors, including halal-certified restaurants and prayer rooms, will be introduced this time. Also, the “Seoul Halal Café” will be run for visitors to experience Korean food including Binggrae's Melon Milk, which has been halal-certified in Malaysia. By performing a simple mission, visitors can use the café after confirming the completion. There will be many more other promotional events at the venue and participants will be given various souvenirs, for example, by subscribing the official SNS channels (Instagram, YouTube, etc.) of Seoul tourism.

VisitSeoul Website: www.visitseoul.net

VisitSeoul Instagram: www.instagram.com/visitseoul_official

VisitSeou lYoutube: www.youtube.com/visitseoul

As its name suggests, "Seoul Culture Showroom in Kuala Lumpur" covers the overall part of Seoul tourism, including K-pop, Hallyu and hanbok (Korean traditional clothing). A new Seoul tourism promotional video of 2019 featuring BTS, Seoul's Honorary Tourism Ambassadors, will be unveiled on-site. Also, there will be a photo zone with new promotional images of Seoul of this year, and different types of souvenirs like posters and shopping bags will be available for local K-pop fans. Visitors also will be able to try hanbok of different colors at the hanbok experience zone.

"As Muslims are emerging as a key tourism market, competing Asian regions including Taiwan and Japan are actively attracting Muslim travelers," 

"We will focus on expanding infrastructure for Muslims in Seoul reflecting their needs and preferences, while promoting Muslim infrastructures such as halal restaurants and prayer rooms that we already have."

– Byun Dong-hyun the Chief Director of the Global Marketing Team in Seoul Tourism Organization.

[malaysiankpopfans]

SEOUL TOURISM ORGANIZATION IS BRINGING THE CHARMING SEOUL CULTURAL EXPERIENCE TO MALAYSIA WITH ITS ONE OF A KIND PROMOTIONAL EVENT

Seoul Tourism Organization (STO) is back again this September bringing the charming Seoul cultural experience to Malaysia, in conjunction with the promotion of their 2019 campaign, Live Seoul like I do, Create & Share.

Building on the success of their previous campaign, the Create & Share campaign brings together a holistic experience for those who will be visiting Seoul both offline and online. The campaign encourages Seoul visitors to design not just their personalized trips and creating their very own experiences but to share those wonderful memories they made in Seoul as a Seoulite with the people they love online, while spreading the unique charm of Seoul to the world.

As part of the global promotional efforts, STO will hold a fun and engaging 3-day promotional event entitled ‘Seoul Culture Showroom in Kuala Lumpur’ at MyTOWN Shopping Centre, Kuala Lumpur from 20th to 22nd September.

This event is designed especially to give Malaysians a glimpse of the cultural diversity they could experience when they visit Seoul. The activities at the event include; from trying on colorful Hanbok (Korean traditional clothing) to tasting some delicious Korean snacks such as the all-time favorite Binggrae’s Banana Milk at the ‘Seoul Halal Café’, and dancing to some awesome K-pop beats – an event suitable for all ages.

Other than first-hand experiences, exciting gifts are available to take home for those who participate in the activities in addition to amazing freebies like posters and shopping bags for local K-pop fans. Souvenirs from Korea are available for redemption by subscribing to Seoul Tourism Organization’s social media channels.

VisitSeoul Website: www.visitseoul.net

VisitSeoul Instagram: www.instagram.com/visitseoul_official

VisitSeoul YouTube: www.youtube.com/visitseoul

Moreover, a new 2019 Seoul tourism promotional video featuring Seoul’s Honorary Tourism Ambassadors, will also be making its debut to world at the event.