#Search Engine Optimization Vienna

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The Developing Interest in Search Engine Optimization

 Being easily accessible online is crucial for businesses nowadays, as almost all have an internet presence. Here's where website improvement is concerned: Search engine optimization may be the most critical factor. Search Engine Optimization Fairfax is the most common way of streamlining a site to appear higher in web crawler results, supporting its permeability to individuals. 

For what reason is Search engine optimization Sought after?

1. Increased Online competition:

The multiple creations of websites and digital businesses, standing out in the rushed online marketplace, have become increasingly challenging. SEO helps businesses through the noise by improving their search engine rankings, making it easier for potential customers to find them.

2. Move to shopping online:

The Coronavirus pandemic accelerated the shift towards web-based shopping, making online business an imperative part of retail. Online strategies have replaced brick-and-mortar sales for previously trusted businesses, necessitating more efficient SEO to attract and keep customers.

3. Effective marketing at a low cost: 

SEO is a marketing strategy that saves money compared to more conventional advertising methods. It targets clients who are actively looking for items or administrations, prompting higher conversion rates and a superior profit from the venture (return on initial capital investment).

4. Voice and Mobile Search:

The rise of versatile and voice search has changed how clients find data on the Web. Upgrading for these stages requires specific Web optimization procedures, prompting organizations to invest resources in Website design enhancement administrations to remain pertinent and available to their audience.

5. Continuous Algorithm Improvements:

Search engines like Google frequently update their algorithms to give users the best possible results. Because of these updates, businesses need SEO professionals with essential skills to maintain or improve their rankings.

Advantages of SEO:

1. Increased Traffic and Visibility: 

Search engine optimization Arlington is required to improve a site's permeability in web crawler results. Users are more likely to click on the top results if their rankings are higher, which increases organic traffic.

2. Validity and Trust:

 Sites that show up on the primary page of list items are frequently seen as more tenable and reliable. Powerful Search engine optimization assists work with marking authority and trust among likely clients.

3. Better Client Experience:

 SEO entails improving a website's loading speed, mobile friendliness, and content quality. These enhancements improve the overall user experience, which results in increased engagement and contentment. 

4. Nearby Website optimization Benefits:

For organizations that depend on nearby clients, neighborhood Search engine optimization is critical. A business's visibility in local search results can be significantly improved by optimizing for local search terms and managing online reviews and business listings.

5. Plan for the Long Term: 

SEO offers long-term advantages to paid advertising, which ceases to produce results once the budget is exhausted. With ongoing optimization efforts, a website can balance its high rankings and provide consistent traffic and leads.

Future Patterns in Search Engine Optimization:

1. Computerized reasoning and Machine Learning:

SEO is increasingly relying on AI and machine learning. Search engines are using these technologies to provide more relevant outcomes and learn more about user intent. SEO professionals must regularly update their strategies to consider how AI affects search algorithms.

2. Voice Search Engine Optimization:

With the development of fame among voice-initiated partners like Alexa, Siri, and Google Associate, advancing voice search is becoming fundamental. Focusing on natural language queries and long-tail keywords is necessary for this.

3. SEO videos:

Video content is exploding in popularity, and optimizing videos for search engines is a key trend. This includes using contextual keywords in titles, descriptions, and tags and creating engaging, high-quality video material.

4. Center Web Vitals:

Center Web Vitals is a set of measurements that affect the client experience on a site, including stacking execution, intuitiveness, and visual solidness. Optimizing for these factors is essential to SEO success because they are becoming increasingly important ranking signals.

5. E-A-T (Skill, Definitiveness, Trustworthiness):

Google stresses the significance of E-A-T, particularly for content in delicate regions like well-being and money. Making superior grades, definitive substance, and building a reliable internet-based presence are fundamental for keeping up with excellent Search Engine Optimization Vienna rankings.

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Our Approach: At Vienna Consultancy, we believe in a personalized approach to staffing. We start by gaining a deep understanding of your company culture, objectives, and staffing requirements. Leveraging our industry experience and cutting-edge resources, we then craft customized solutions to meet your unique needs effectively. Whether you're a startup, SME, or enterprise, we have the flexibility and expertise to support your staffing needs.

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Executive Search: Leadership is key to organizational success. Our executive search services specialize in identifying and attracting top-level executives who possess the vision and expertise to lead your company to new heights. Trust us to source executive talent that aligns with your company culture and strategic objectives, ensuring continued growth and innovation.

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Project-Based Staffing: Undertaking a new project? Our project-based staffing solutions offer flexibility and scalability, allowing you to ramp up or downsize your team as needed. Focus on project milestones while we handle the complexities of staffing and resource management, ensuring timely delivery and successful project outcomes.

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Why SEO experts are considered to be good investments?

Getting huge traffic to your newly created site is not an easy task. It is a known fact that more traffic to your site means more conversions and revenue. The reputed & well established Seo Company like S4G2 Marketing Agency will make sure that your site is optimized thoroughly and enjoys desired results.

Knowledgeable SEO Expert

Since search engine optimization efforts require putting in hard work, effort and are time consuming as well as involve good amounts of money, it will be essential to hire only a provider having adequate experience & knowledge of the domain. They should know what to do & avoid, and use those legible little tricks to increase your site ranking & visibility.

Profits tripe initial investment

Shrewd entrepreneurs are aware of the importance of optimizing their sites. This is something possible only with the services offered by the top SEO agency. There are many site owners who take that DIY route to optimize their site. Either they do not witness significant results or simply end up destroying their site value due to wrong approach taken. Being good at what they know, the experts will make sure that your site rises to and remains at top of the search engine rankings as early as possible. Hence, identifying a good provider assuring guarantee on their services can be termed to be a smart business savvy move. It only ensures that your investment is safe and multiples over time.

Attractive web design & contents

Once traffic is attracted to your site, the next aspect is to come up with a visually appealing design and interesting contents relevant to your business. Several specialists do offer web design and fresh personalized contents as desried. However, before selecting SEO Services, going through the provider’s site & check their portfolio is essential. This way, you know who is being hired for the project & if they are really worth the investment or not.

Find S4G2 Marketing Agency in Countries Mentioned Below:

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S4G2 Marketing Agency in Big Countries Capital Cities Mentioned Below:

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[architectnews]

Powerhouse Company Architects Office

Powerhouse Company Architects, Design Studio Holland, Dutch Architecture Practice

Powerhouse Company : Architecture Office

Contemporary Architects Netherlands + Denmark: Danish + Dutch Design Studio

post updated 28 May 2021

Powerhouse Company News

Powerhouse Company Architects News

The Bunker Tower – Highly Commended at MIPIM/AR Future Project Awards 2021

The Bunker Tower, an adaptive reuse of a modernist icon, has been highly commended at the MIPIM / Architectural Review Future Project Awards in the category New & Old, celebrating buildings that breathe new life into existing structures.

An additional highly commended was awarded to the timber-built, carbon neutral and climate resilient Floating Office Rotterdam (FOR) in the Offices category.

Keep reading to find out how the Bunker Tower and its 100-meter extension are shooting into the sky, captured by Marcel IJzerman and Christian van der Kooy.

The Bunker Tower in Eindhoven

MIPIM/AR Future Project Awards 2021 on e-architect

A Vessel for the Future – Highly Commended at MIPIM/AR Future Project Awards 2021

The Floating Office in the Rotterdam harbor:

Highly Commended in the Offices category, FOR is the world’s largest floating office. Its timber structure not only dramatically reduces its carbon footprint but it also allows it to be completely reusable. Without adhesives, FOR is held together with nuts and bolts, meaning that it’s completely demountable and can be reassembled 1:1 on another location.

‘With this building we want to show that architecture can take the initiative in solving climate-related threats.’

Nanne de Ru

Section of Floating Office being constructed:

Floating Office Rotterdam harbour building

12 Mar 2021 Villa JM, North Brabant, Holland, The Netherlands Design: Powerhouse Company photo : Sebastian van Damme Villa JM Based on an elongated U-shaped floorplan, our Villa JM presents a secretive stone face to the world, revealing only a tantalizing glimpse of its inner world in the shape of its central courtyard.

11 Mar 2021 Villa CG

2 Sep 2020 World’s largest Floating Office Building, Rijnhaven harbor, Rotterdam, the Netherlands photo : Sebastian van Damme Floating Office Rotterdam On Monday, 31 August, the world’s largest floating office arrived at its permanent berth in Rotterdam’s Rijnhaven harbor. It was towed there all the way from Zaandam, over 80 kilometers away.

6 July 2020 Assen Station, Netherlands Design: Powerhouse Company + De Zwarte Hond photo by Egbert de Boer Assen Station Building Assen Station has been completely transformed thanks to an extraordinary wooden structure. The new station is defined by a triangular wooden roof that appears to float above the several buildings below.

25 Jan 2020 Donaumarina Tower, Vienna, Austria image from architect office Donaumarina Tower Developer BAI competition entry: ten of the largest architecture offices in the world invited to design a new landmark office building in the Donaumarina district in Vienna.

6 Oct 2016 Pathé Maastricht, Sphinxkwartier Cinema, Maastricht, The Netherlands photo : Ronald Tilleman Pathé Maastricht by Powerhouse Company Powerhouse Company is pleased to present its second completed city centre cinema for Pathé Theatres. Following the opening of the Arnhem cinema, the cinema of Maastricht, the Netherlands opened its doors. Powerhouse Company’s design is injecting the glamour back into going to the movies.

13 Sep 2016 Villa CG, Enschede, The Netherlands photo : Ossip van Duivenbode Villa CG This residence is located at the Museumlaan, reserved for designs by architects of national and international standing including SeARCH, Erick van Egeraat and Bolles+Wilson.

15 Jul 2016 Coulissen West Breda Buildings – 5TRACKS, The Netherlands Design: Shift architecture urbanism & Powerhouse Company image from architect Coulissen West Breda Shift architecture urbanism and Powerhouse Company win the tender for Coulissen West, the last piece of the large urban development West of Breda Central Station. The dense proposal mixes 40.000m2 of flexible work-meeting spaces, a wide array of apartment types, services and restaurants. The project, titled 5TRACKS is the product of a collaboration with the developers team SYNCHROON, J.P. van Eesteren and ERA Contour and landscape architect CULD.

Powerhouse Company completes two pavilions at Station Haarlem, The Netherlands

The craftsmanship of a retail pavilion

At the train station of Haarlem,The Netherlands, underneath the historical roofed gallery, Powerhouse Company designed two retail pavilions, one for Starbucks and one for Broodzaak, a Dutch chain for take-away sandwiches, coffee and snacks. With the arrival of the pavilions the site retrieves its original function as an area for meeting and waiting.

photo : Christian van der Kooy

Powerhouse Company was asked by NS Stations, the biggest Dutch railway company, to design two pavilions underneath the roof that will answer to 21st century requirements, but will keep the historical character of the location. The train station of Haarlem, as one of the oldest stations in the Netherlands, has an elegant design in the style of Art Nouveau, with a perfect balance between architecture, art and craftsmanship.

photo : Christian van der Kooy

The large roofed gallery, situated in front of the station, was originally used to provide shelter to carriages and later to many travelers. Due to the dynamic square in front of the station, it was a not logical to leave the space underneath the roof empty, but the historical value makes an all enclosing facade undesirable as well.

The design is based on the precise placing of the two pavilions underneath the roof, keeping the original space coherent and maintaining the idea of a covered square. The facades are based on the formal language of the train station with its authentic waiting rooms, characterized by the use of stone and wood.

The typical wooden frames at the station have been translated into the facade design of the pavilions. The details of wood, brass, glass and stone together form a sleek and fully flush facade, and creates an abstract representation of the existing wooden structures at the train station. The architectural design shows a 21st century version of craftsmanship through wood, glass and stone.

photo : Christian van der Kooy

Project data Location: Haarlem, The Netherlands Client: NS Stations BV Partner in charge: Nanne de Ru Project leader: Stijn Kemper Team: Ard-Jan Lootens, Jessie Andjelic, Peder Brand Structural Engineering: Gilbert van der Lee – BREED Integrated Design Contractor: Aannemingsbedrijf J. Plezier en Zn. BV

11 Oct 2013 Village House, Denmark photo : Åke E. Son Lindman Danish Summer House Powerhouse Company was asked to design a weekend house for a young family in northern Sjælland, Denmark. Village House is an exploration on the possibilities of the Summer cabin, the traditional Danish vacation home. While keeping the cabin’s footprint small, spatial as well as sustainable, there is a wide range of spatial possibilities, by using a five-fingered floor plan.

Powerhouse Company – Key Projects

Key Powerhouse Company Buildings, alphabetical:

17 Nov 2009 Villa 1, The Netherlands photograph : Bas Princen Villa 1 Set in the woodlands with, the program of Villa 1 is oriented optimal towards the views on the terrain and the sun. Half of the program is pushed below ground to meet local zoning regulations. This creates a clear dichotomy in the spatial experience of the house – a ‘glass box’ ground floor where all mass is concentrated in furniture elements and a ‘medieval’ basement, where the spaces are carved out of the mass.

27 Mar 2013 Villa L, The Netherlands photograph from architects Villa L Powerhouse Company, in close collaboration with RAU, recently completed Villa L. Designed to fulfil the desires and needs of a young family, Villa L is set in the woods of central Netherlands, fully oriented towards the sun and the views on the garden. Villa L is a spatially diverse residence where every floor has its own strong identity, creating a broad spatial spectrum within a unified whole.

More buildings / projects by Powerhouse Company online soon

29 May 2012

Practice Award News – Nykredit Motivation Prize

Powerhouse Company awarded Nykredit Motivation Prize 2012

Left to right: Charles Bessard and Nanne de Ru of Powerhouse Company, Kent Martinussen, Dansk Architektur Center, Minister of Culture Uffe Elbaek, Dan Stubbergaard of Cobe and Steen E. Christensen, chairman of the Nykredit Foundation: picture : Henrik Frydkjær

Every year the Danish Nykredit Foundation hands out three architecture prizes. This year one of them, the Nykredit Motivation Prize of over 13.000 euros, goes to this architecture practice established by architects Nanne de Ru and Charles Bessard with offices in respectively Rotterdam and Copenhagen. This afternoon the Danish Minister for Culture, Uffe Elbæk, will hand out the prize at a ceremony held at Nykredit’s headquarters in Copenhagen. This years Nykredit’s Architecture Prize was awarded to COBE and architect Kent Martinussen won the Special Merit Award.

Charles Bessard (left) and Nanne de Ru (right): photograph : Dick Duyves

“The two partners are an example of one of the new global-Danish architectural practices starting to mark its presence on the Danish architectural scene. Powerhouse Company has published and exhibited work internationally, boasting an impressive research portfolio. Powerhouse Company distinguishes itself by paying great attention to every detail, viewing it from all possible aspects of the construction project. Among the most innovative players, these architects are absolutely among the most talented,” explains jury member Mette Kynne Frandsen, director of the well known Danish practice Henning Larsen Architects.

photograph : Bas Princen

Unique architecture prize The Nykredit Foundation is behind Nykredit’s Architecture Prize. The prize is the largest of its kind in Scandinavia. It has joined the league of leading architecture prizes such as the Pritzker Architecture Prize and the prestigious Mies van der Rohe Award.

22 May 2012 SHIFTS : The Economic Crisis and its Consequences for Architecture, London, UK photograph : Christian van der Kooy Powerhouse Company Exhibition Until June 9th, The Architecture Foundation in London is hosting SHIFTS, an exhibition by Powerhouse Company and Hans Ibelings (The Architecture Observer). SHIFTS illustrates the far-reaching impacts of the economy on the recent past, the troubled present and the unknown future of Western architecture. On May 22nd the exhibition’s accompanying publication, SHIFTS: Architecture After the 20th Century, will be launched in London with a special event at The Architecture Foundation.

XXLong Summerhouse, Schou, Denmark photograph from architects Danish Summerhouse Glamourous yet cost effective, the XXLong Summerhouse challenges the idea that luxurious does not necessarily means expensive. With a budget of a standard summerhouse, the XXL Summerhouse provides all the qualities of a custom made design.

Location: Mauritsweg 23, Rotterdam, Netherlands, western Europe

Powerhouse Company Practice Information

Powerhouse Company has offices in Copenhagen – Denmark, and Rotterdam – The Netherlands.

Dutch Architects

About Powerhouse Company

Powerhouse Company was set up in 2005 by architects Nanne de Ru and Charles Bessard with offices in The Netherlands (Rotterdam) and Denmark (Copenhagen). The office is active in the fields of architecture, urban design and research. Their first projects — Villa I and Spiral House — earned De Ru and Bessard international acclaim.

Work of Powerhouse Company has been exhibited and published throughout the world. In 2008 Powerhouse Company has been awarded the Dutch Design Award 2008 for the category ‘best private interior design’ and the Prix Spéciale of the École Supérieur d’Architecture in Paris. In 2009 this Dutch / Danish design studio was awarded the ’40 under 40′ award for best upcoming European practice. In 2011, Nanne de Ru was awarded the Rotterdam-Maaskant Prize for Young Architects.

Dutch Architecture Designs – chronological list

Dutch Architecture

Copenhagen Architecture

Rotterdam Architecture Studios

Contemporary Architects

Rotterdam Buildings

Dutch Buildings

Website: Netherlands

Comments / photos for the Powerhouse Company Architects page welcome

Website: powerhouse-company.com

The post Powerhouse Company Architects Office appeared first on e-architect.

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The data problem in Google Smart Shopping campaigns [Video]

Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey.

During our Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

Smart Shopping campaigns, which use machine learning to automate bidding and placements, are a convenient option for advertisers and merchants that don’t have the bandwidth to manage standard Shopping campaigns and also offer exposure on multiple channels. The drawback, though, is that Smart Shopping campaigns don’t provide insights into search terms, audiences or placements.

“If they would be supplying more data and reporting options, the challenge is that it would agitate users because it would raise questions in their minds: they’d want to touch things, they’d want to fix things or change things,” Ryan said, paraphrasing what he heard from a Google employee during the Google Shopping Expert Series in Vienna. Even if they were given more data, advertisers would not be able to make adjustments to Smart Shopping campaigns because all adjustments are automated.

Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns

Return on ad spend, or ROAS, is one of the smart bidding strategies available in both standard Shopping and Smart Shopping campaigns. Optimizing on ROAS, however, is challenging, because it doesn’t actually indicate how profitable your campaigns are. “[It] is just like an efficiency metric,” Ryan said, arguing that ROAS conveys efficiency similarly to how fuel economy describes efficiency for cars, yet many advertisers treat the metric like a steering wheel for their campaigns. “This is like some kind of a false comparison when people think, ‘Oh, I have good ROAS, my campaigns must be profitable’; it’s a big assumption and there’s a huge difference,” he said.

Why we care. Knowing what particular metrics convey allows advertisers to evaluate them appropriately and make better campaign decisions. In addition, being aware of what data isn’t being provided can also enable advertisers to get creative and find ways to extract more value from their automated campaigns.

Want more Live with Search Engine Land? Get it here:

Click here for the full session.

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

Why you should upload your full product catalog to Google Merchant Center [Video]

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

You can also find a full list of all our Live with Search Engine Land sessions on YouTube.

The post The data problem in Google Smart Shopping campaigns [Video] appeared first on Search Engine Land.

The data problem in Google Smart Shopping campaigns [Video] published first on https://likesfollowersclub.tumblr.com/

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The data problem in Google Smart Shopping campaigns [Video]

Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey.

During our Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

Smart Shopping campaigns, which use machine learning to automate bidding and placements, are a convenient option for advertisers and merchants that don’t have the bandwidth to manage standard Shopping campaigns and also offer exposure on multiple channels. The drawback, though, is that Smart Shopping campaigns don’t provide insights into search terms, audiences or placements.

“If they would be supplying more data and reporting options, the challenge is that it would agitate users because it would raise questions in their minds: they’d want to touch things, they’d want to fix things or change things,” Ryan said, paraphrasing what he heard from a Google employee during the Google Shopping Expert Series in Vienna. Even if they were given more data, advertisers would not be able to make adjustments to Smart Shopping campaigns because all adjustments are automated.

Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns

Return on ad spend, or ROAS, is one of the smart bidding strategies available in both standard Shopping and Smart Shopping campaigns. Optimizing on ROAS, however, is challenging, because it doesn’t actually indicate how profitable your campaigns are. “[It] is just like an efficiency metric,” Ryan said, arguing that ROAS conveys efficiency similarly to how fuel economy describes efficiency for cars, yet many advertisers treat the metric like a steering wheel for their campaigns. “This is like some kind of a false comparison when people think, ‘Oh, I have good ROAS, my campaigns must be profitable’; it’s a big assumption and there’s a huge difference,” he said.

Why we care. Knowing what particular metrics convey allows advertisers to evaluate them appropriately and make better campaign decisions. In addition, being aware of what data isn’t being provided can also enable advertisers to get creative and find ways to extract more value from their automated campaigns.

Want more Live with Search Engine Land? Get it here:

Click here for the full session.

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

Why you should upload your full product catalog to Google Merchant Center [Video]

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

You can also find a full list of all our Live with Search Engine Land sessions on YouTube.

The post The data problem in Google Smart Shopping campaigns [Video] appeared first on Search Engine Land.

The data problem in Google Smart Shopping campaigns [Video] published first on https://likesandfollowersclub.weebly.com/

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Vienna, Austria is a cradle of artistic and royal history. The home of one of Europe's greatest dynasties - the Habsburgs - the city is replete with landmarks bearing witness to their legacy. The city's classical musical heritage has also made it a sort of Mecca for modern musicians and composers. Visitors to Vienna can discover its opulent history as well as its vibrant modern culture. Here are the top 10 things to do and see on your trip to Vienna. Add this location to your global travel bucket list.

Travel The World

Schönbrunn Palace Vienna is known for its opulent palaces, and Schönbrunn is probably one of the most opulent of them all. Originally serving as a summer palace for the Habsburgs, the Schönbrunn estate was given to Empress Maria Theresa as a wedding gift. The palace you see today was mostly constructed in the 1740s-50s. The grand, Rococo-style palace has many rooms on display for visitors to see, with more rooms available at higher admission prices. A walk through the Schönbrunn is walk through the history of the Habsburg family, most notably Franz Joseph. While marveling at the palace's decadent furnishings and massive rooms, you also discover the significance of one of Europe's most powerful royal families. The visit to Schönbrunn doesn't stop at the palace, either. The gardens and orangery are a delight to amble through as well. With the striking Neptune Fountain, maze through the French garden, various sculptures and Roman ruins, the grounds at Schönbrunn could merit a visit all on their own. Prater The large public park Prater is home to an amusement park, the Wiener Riesenrad Ferris wheel, and dreamy tree-lined walkways. Tourists at Prater will find all the theme park staples - carnival games, rides, fun houses, and food stalls. But the eateries might serve schnitzel instead of corn dogs. If fun parks aren't your thing, don't worry, Prater has plenty more to enjoy. Get a bird's eye view of Vienna from the top of the historic Riesenrad, originally built in 1897. Or rent a pedal carriage to leisurely cycle through Prater and enjoy the park's peaceful yet bustling atmosphere. St. Stephen's Cathedral St. Stephen's Cathedral has become an important symbol in the history of Vienna. Located in the middle of Stephansplatz, the church combines Romanesque and Gothic architecture with construction dating back to the 12th century. Almost as a testament to its importance, St. Stephen's Cathedral has the tallest church tower in Austria. The monolithic church dominating Stephansplatz is already impressive, but the interior is even more opulent. Much like Vienna's palaces and other historical landmarks, St. Stephen's is notable for its rich, decorative interior. It's no wonder, as the cathedral played an integral role in the history of the Habsburg reign. Albertina The Albertina museum is in the heart of Vienna's city center, in the 1st district. It houses one of the largest collections of graphic and print art in the world. Albertina also boasts an exhibition of Impressionist painters from the early 20th century, as well as some works of the famous Art Nouveau painter Gustav Klimt. Albertina is just down the road from the Hofburg and nearly adjacent to the large Burggarten park. Just beyond that is sprawling Maria-Theresien-platz. With so many of Vienna's major tourist sites nearby, a visit to Albertina shouldn't take visitors out of their way too much. Not to mention it's one of Vienna's best museums. Spanish Riding School The riding school established under the Habsburg rule has remained a long-standing tradition in Austria. The Spanish Riding School is considered one of the four most prestigious classical riding academies in the world. Horses and trainers from the school sometimes go on world tours to perform, but they usually train at the school inside the Hofburg in Vienna. The training sessions are open to the public with an admission fee. For horseback-riding aficionados, the riding school is a must, but it's also a treat for non-riders. Steeped in tradition and held to the highest standards, the Spanish Riding School is a stalwart of Austrian heritage. Naschmarkt When you get tired of eating schnitzel (and you might, at some point), head to the Naschmarkt for a variety of cuisines. Indeed you'll find traditional Austrian fare, but you'll also see everything from Mediterranean to East Asian culinary styles too. There's enough for all tastes at Naschmarkt. And if you don't want to dine at Naschmarkt you can just browse the cheeses, sausages, produce, and many other fresh foods for sale. The famous open-air market, situated between Karlsplatz and Kettenbrückengasse, dates back to the 16th century. If you head there on a Saturday you might also score some rare finds at the 400-stall flea market. Tourists and residents alike are drawn to the Naschmarkt and it's not to be missed. The Hofburg Palace The Hofburg is the centerpiece of Vienna. It was the former palace of the Habsburgs and today is the official seat of the President of Austria. The palace complex and area has been gradually expanded since it first served as the seat of government in the 13th century. It now includes several wings with an imperial library, chapel, many residences, the Burgtheater, and the Spanish Riding School. As such an iconic symbol of Austria's history and current affairs, the Hofburg should be one of your first stops in Vienna. Visitors can marvel at the expansive Heldenplatz the palace sits on before going on a tour of the imperial residences inside. With so much to explore at the Hofburg, you'll stay busy for half a day or more. Sachertorte Sachertorte is the signature cake of Vienna. It's a chocolate sponge cake with dark chocolate ganache and apricot jam, served in many of Vienna's charming, trademark coffeehouses. The two most famous bakeries that create this delicious cake are Hotel Sacher and Demel, and they are in fierce competition with each other! Stopping to taste the sachertorte - along with many other famous Viennese pastries - is a must on your trip to Vienna. For the optimal experience, head to a classic coffeehouse for a mid-afternoon coffee and pastry. Even Vienna locals partake in "kaffee und kuchen" so you'll fit right in. Vienna State Opera House No trip to Vienna would be complete without listening to some Mozart, or another classical composer. What better place to hear works of the masters than at the grandiose Vienna State Opera House? Almost totally destroyed during World War II, the Opera House was faithfully reconstructed with the help of Austrian architects and reopened in 1955. The Opera House hosts over 300 performances of ballets and operas each season, with a wide variety of works in the mix. If you can't land a ticket to a performance inside, then head to a free, outdoor screening during the summer months. The Vienna Zoo The Tiergarten Zoo is technically part of the Schönbrunn grounds. It was started as a menagerie and expanded into a full-fledged zoo with the addition of both classical and modern buildings. The animals are well-cared for by expert zookeepers, who give frequent lectures and presentations each day. If you haven't spent your whole afternoon wandering around Schönbrunn palace or getting lost in the maze in its gardens, then head over to the zoo. It's a delight for people of all ages.

Final Thoughts on Vienna as One Option in Cheap Places To Travel

Vienna is sure to please history-lovers and culture junkies alike. It's difficult to visit modern-day Vienna without soaking up its rich heritage - examples of it are practically on every street corner. With so much to see and do, you'll stay busy on your trip to Vienna. Find cheap places to travel: If one of your hobbies is to travel the world, use our search engines to discover the cheap places to travel. Global travel is very fun! Read the full article

[s4g2]

Why use internet marketing service over other options?

There are many business owners who do not understand the importance of using the internet to enhance opportunities for growth of their business. Almost the entire world revolves around the internet and more people choose to use it to buy or sell things that they want. If your business does not have a versatile website that is enhanced and optimized for search engines then you are likely to lose out on a lot of customers. You can avoid losing out on customers by selecting an SEO company that can help you with optimizing your website.

Selecting internet marketing services

Internet marketing services are available aplenty over the internet from different companies. However, if you are not choosing the best company out there in the market it is likely that you would lose out on the money you are investing towards it. This is one of the primary reasons you are advised to research, read testimonials, look at the reputation of the company, and their experience before choosing them.

How seo services can make a difference?

People who do not understand the difference digital marketing service can make should consider attaining more knowledge about the same. A website that is not optimized and marketed in the right manner is unlikely to yield results. Apart from optimizing your website you can also concentrate on other digital efforts towards marketing on the internet for your business.

Companies such as S4G2 Marketing Agency can provide you with valuable inputs on how to attain the type of business that you want from your website. By concentrating on gaining the attention of the local customers they can increase the number of customers that visit your website. Apart from that they can further go on to increase the number of people walking into your business place to purchase the products that you manufacture or sell as well.

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[douglassmiith]

The data problem in Google Smart Shopping campaigns [Video]

[embedded content]

Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey.

During our Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

Smart Shopping campaigns, which use machine learning to automate bidding and placements, are a convenient option for advertisers and merchants that don’t have the bandwidth to manage standard Shopping campaigns and also offer exposure on multiple channels. The drawback, though, is that Smart Shopping campaigns don’t provide insights into search terms, audiences or placements.

“If they would be supplying more data and reporting options, the challenge is that it would agitate users because it would raise questions in their minds: they’d want to touch things, they’d want to fix things or change things,” Ryan said, paraphrasing what he heard from a Google employee during the Google Shopping Expert Series in Vienna. Even if they were given more data, advertisers would not be able to make adjustments to Smart Shopping campaigns because all adjustments are automated.

Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns

Return on ad spend, or ROAS, is one of the smart bidding strategies available in both standard Shopping and Smart Shopping campaigns. Optimizing on ROAS, however, is challenging, because it doesn’t actually indicate how profitable your campaigns are. “[It] is just like an efficiency metric,” Ryan said, arguing that ROAS conveys efficiency similarly to how fuel economy describes efficiency for cars, yet many advertisers treat the metric like a steering wheel for their campaigns. “This is like some kind of a false comparison when people think, ‘Oh, I have good ROAS, my campaigns must be profitable’; it’s a big assumption and there’s a huge difference,” he said.

Why we care. Knowing what particular metrics convey allows advertisers to evaluate them appropriately and make better campaign decisions. In addition, being aware of what data isn’t being provided can also enable advertisers to get creative and find ways to extract more value from their automated campaigns.

Want more Live with Search Engine Land? Get it here:

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

Via http://www.scpie.org/the-data-problem-in-google-smart-shopping-campaigns-video/

source https://scpie.weebly.com/blog/the-data-problem-in-google-smart-shopping-campaigns-video

[laurelkrugerr]

The data problem in Google Smart Shopping campaigns [Video]

[embedded content]

Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey.

During our Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

Smart Shopping campaigns, which use machine learning to automate bidding and placements, are a convenient option for advertisers and merchants that don’t have the bandwidth to manage standard Shopping campaigns and also offer exposure on multiple channels. The drawback, though, is that Smart Shopping campaigns don’t provide insights into search terms, audiences or placements.

“If they would be supplying more data and reporting options, the challenge is that it would agitate users because it would raise questions in their minds: they’d want to touch things, they’d want to fix things or change things,” Ryan said, paraphrasing what he heard from a Google employee during the Google Shopping Expert Series in Vienna. Even if they were given more data, advertisers would not be able to make adjustments to Smart Shopping campaigns because all adjustments are automated.

Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns

Return on ad spend, or ROAS, is one of the smart bidding strategies available in both standard Shopping and Smart Shopping campaigns. Optimizing on ROAS, however, is challenging, because it doesn’t actually indicate how profitable your campaigns are. “[It] is just like an efficiency metric,” Ryan said, arguing that ROAS conveys efficiency similarly to how fuel economy describes efficiency for cars, yet many advertisers treat the metric like a steering wheel for their campaigns. “This is like some kind of a false comparison when people think, ‘Oh, I have good ROAS, my campaigns must be profitable’; it’s a big assumption and there’s a huge difference,” he said.

Why we care. Knowing what particular metrics convey allows advertisers to evaluate them appropriately and make better campaign decisions. In addition, being aware of what data isn’t being provided can also enable advertisers to get creative and find ways to extract more value from their automated campaigns.

Want more Live with Search Engine Land? Get it here:

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/the-data-problem-in-google-smart-shopping-campaigns-video/ source https://scpie1.blogspot.com/2020/06/the-data-problem-in-google-smart.html

[riichardwilson]

The data problem in Google Smart Shopping campaigns [Video]

[embedded content]

Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey.

During our Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

Smart Shopping campaigns, which use machine learning to automate bidding and placements, are a convenient option for advertisers and merchants that don’t have the bandwidth to manage standard Shopping campaigns and also offer exposure on multiple channels. The drawback, though, is that Smart Shopping campaigns don’t provide insights into search terms, audiences or placements.

“If they would be supplying more data and reporting options, the challenge is that it would agitate users because it would raise questions in their minds: they’d want to touch things, they’d want to fix things or change things,” Ryan said, paraphrasing what he heard from a Google employee during the Google Shopping Expert Series in Vienna. Even if they were given more data, advertisers would not be able to make adjustments to Smart Shopping campaigns because all adjustments are automated.

Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns

Return on ad spend, or ROAS, is one of the smart bidding strategies available in both standard Shopping and Smart Shopping campaigns. Optimizing on ROAS, however, is challenging, because it doesn’t actually indicate how profitable your campaigns are. “[It] is just like an efficiency metric,” Ryan said, arguing that ROAS conveys efficiency similarly to how fuel economy describes efficiency for cars, yet many advertisers treat the metric like a steering wheel for their campaigns. “This is like some kind of a false comparison when people think, ‘Oh, I have good ROAS, my campaigns must be profitable’; it’s a big assumption and there’s a huge difference,” he said.

Why we care. Knowing what particular metrics convey allows advertisers to evaluate them appropriately and make better campaign decisions. In addition, being aware of what data isn’t being provided can also enable advertisers to get creative and find ways to extract more value from their automated campaigns.

Want more Live with Search Engine Land? Get it here:

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/the-data-problem-in-google-smart-shopping-campaigns-video/ source https://scpie.tumblr.com/post/621225328220798976

[scpie]

The data problem in Google Smart Shopping campaigns [Video]

[embedded content]

Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey.

During our Google Shopping session of Live with Search Engine Land, Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems.

Smart Shopping campaigns, which use machine learning to automate bidding and placements, are a convenient option for advertisers and merchants that don’t have the bandwidth to manage standard Shopping campaigns and also offer exposure on multiple channels. The drawback, though, is that Smart Shopping campaigns don’t provide insights into search terms, audiences or placements.

“If they would be supplying more data and reporting options, the challenge is that it would agitate users because it would raise questions in their minds: they’d want to touch things, they’d want to fix things or change things,” Ryan said, paraphrasing what he heard from a Google employee during the Google Shopping Expert Series in Vienna. Even if they were given more data, advertisers would not be able to make adjustments to Smart Shopping campaigns because all adjustments are automated.

Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns

Return on ad spend, or ROAS, is one of the smart bidding strategies available in both standard Shopping and Smart Shopping campaigns. Optimizing on ROAS, however, is challenging, because it doesn’t actually indicate how profitable your campaigns are. “[It] is just like an efficiency metric,” Ryan said, arguing that ROAS conveys efficiency similarly to how fuel economy describes efficiency for cars, yet many advertisers treat the metric like a steering wheel for their campaigns. “This is like some kind of a false comparison when people think, ‘Oh, I have good ROAS, my campaigns must be profitable’; it’s a big assumption and there’s a huge difference,” he said.

Why we care. Knowing what particular metrics convey allows advertisers to evaluate them appropriately and make better campaign decisions. In addition, being aware of what data isn’t being provided can also enable advertisers to get creative and find ways to extract more value from their automated campaigns.

Want more Live with Search Engine Land? Get it here:

About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing agency, journalism, and storytelling.

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/the-data-problem-in-google-smart-shopping-campaigns-video/

[triangleinfotechsolutions-blog]

Top 5 SEO Analytics Tools You Should Follow

It is necessary to have the SEO tools at your fingertips in order to beat your competitors in the Search Engine Optimization process to rank your website at top positions on search engines. The SEO tools enable you to get new opportunities and to keep track of how SEO can be boosted. A number of tools are available today in the market, among which you need to choose as per your SEO requirements.

The name of Google analytics is known to all. Apart from it, there are several other tools, among which you can select, which you find most suitable. Starting from Google Analytics, here are brief about five best SEO tools, each followed by its special features, which can benefit your SEO process.

1. Google Analytics

Google Analytics is considered one of the best tools for all webmasters to track and analyze data about web traffic. Being a product of Google, it is the most known analytics tool. It assists you in understanding what keywords are driving the most traffic to your web pages, and what those errors that are repelling them are. The tool generates a report for the website that includes a lot of details such as information about the visitors, sources of the traffic, goals, content, and e-commerce.

The basic users can use the free version of Google Analytics. The e-commerce users need to use the advanced version of Analytics that allows them to better track e-commerce operations and to correlated sales data such as transactions, revenue and more. It is accomplished with information on site usage such as bounce rate, sessions, traffic source etc.

#Special Features of Google Analytics

Campaign Measurement Traffic Track your Goals (Website conversions & user activity) Audience reports - know your users Flow Visualization Custom reports: Analytics data 2. Woopra

Woopra offers real-time analytics tracking, it is a desktop app to provide you live visitor stats such as where they reside, which page they are exploring right now, what their web browser is, and more. It also facilitates you to do the live chat with the individual website visitors. It is unquestionably one of the best features for your e-commerce websites to interact with customers. Woopra comprises of a limited freebie plan as well as a number of paid options.

#Special Features of Woopra

Third-party app integrations via AppConnect Automated real-time segment updating Building customer segments Scheduled tasks Tracking of all customer activity Tracking of new and unidentified web and mobile users Triggering JavaScript or Webhooks actions Creating custom reports Customer profiles Data from email, live chat, and help desk Delivering triggered actions Funnel reports Integrations with Salesforce, Marketo, Zendesk etc. Live KPI dashboards Real-time analytics and data Real-time notifications User retention reports Website and mobile app data 3. Clicky

Clicky provides you with a simple dashboard and present every type of information that you need to find vividly. It is real-time analytics with Spy View to observe what current visitors are doing on your website. Clicky also comprises a mobile version to make it easier for you to check your stats at any place. If you have only one website, you can use the free service, and a Pro account for a monthly fee.

#Special Features of Clicky

On-site heat maps. Clicky's button appears on your website, which provides you an easy way to access. Real-time information about all the visitors of your website. A simple interface for displaying the stats of today. Video analytics. Twitter analytics. Live links. Search ranking position for every visitor. 4. Crazy Egg

Crazy Egg uses the Heatmap technology, which allows you to find a visual image of what website visitor are doing on the pages of your website. Interestingly, you can also see where the individuals are moving their mouse on the page and where they are clicking. Moving of mouse by the people gives you an estimate where people are exactly seeing or what people are reading on your website. So, this type of technology is helpful for you to understand, which area of your web pages are catching most attention of the visitors. You can use its free one-month trial services. The prices of its services begin from $9 per month for 10 Heatmaps.

#Special Features of Crazy Egg

Heatmap Tracking of multiple domains Site speed or performance remains uninfluenced Tracking iframe and Flash objects Visual analytics Scrollmap tool Overlay tool Confetti tool Works with secure (https) sites A/B testing Website visitor tracking Recording of Website visitor activity Activity tracking Behavior tracking Reporting & statistics Conversion tracking Conversion rate optimization URL-based goal setting & tracking Web traffic reporting 5. Chartbeat

Chartbeat is a great tool, which allows users to acquire the most from the data with instant information. Chartbeat keeps a constant watch on your visitors as well as their activities. It is a helpful tool to render you the information that is necessary adjustments to your content or design. Its plans begin at $9.95 per month, but you also get a free trial for a month.

#Special Features of Chartbeat

Editorial reporting Multi­platform tracking Browser overlay heatmap Real­time audience attention data Content analytics Referral sources Section & author tagging Video analytics Dedicated support & training Robust APIs In-page analytics Multivariate headline testing Historical report building Mobile app Audience insights and visitor frequency Summing Up

These tools ease the SEO process several times than usual and make it possible for you to know how much success you have acquired in the process as yet. Similarly, there are some other SEO tools, which you can explore on the World Wide Web.

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