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webinera · 3 years ago

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10 Steps To Create Your First Webinar

10 Steps to Create a Successful Webinar

How do you even start to create your first webinar? Which tool should I use? What is the topic? There might be many questions in your mind when creating your first webinar. Creating your first webinar can be exhausting; especially if you are not a technologically savvy person. Webinars are often called the modern era meeting rooms. The increasing trend of modern technologies has paved the way to create communication more easily than before. The number of webinars conducted all around the world has rocketed to a great number during the Covid-19 crisis. Organizations chose to conduct webinars with their staff during these difficult times. As a matter of fact, even after the covid restrictions have been removed, organizations conduct meetings through webinars so that they save a lot of money on booking the venue, catering, etc. There are lots of aspects to be taken into consideration when we are creating a webinar. Let us consider that you are new to the world of webinars. What are the 10 steps that you should follow to make your webinar awesome? The following advice will help on how to create your first webinar.

Have a clear idea about the topic

While deciding on a topic, make sure that you know very well about the subject. The audience must be interested and eager to know more about the topic. So, choose a topic that you are an expert at. For instance, you are an engineer, and you are specialized in the field of Designing. You could create a webinar explaining the future trends of Design and the Importance of design in engineering. Even though you are an expert in this field, you might need to research more and more in order to prepare for the Q&A session that the participants might be looking forward to. The questions might be asked in any way and the speaker must be confident enough to answer them without hesitation. If the viewers understand that the speaker does not know enough about a particular topic, they might leave the meeting and create a negative impact on your organization.

Make a Team

"If everyone is moving forward together, then success takes care of itself"

The quote you see above is by a great businessman, Henry Ford. This quote is so relevant to our topic. Imagine you are conducting and creating your first webinar all by yourself. All the tasks prior, during, and post to the event are done by you. Do you think it will be easy for you? It not only takes more time but also makes you and the participants feel exhausted and the webinar won't be conducted in a perfect way. This is the reason that you have to make a team for different works to be done. The different works to be done are:

Hiring a speaker. If the organization doesn't have an experienced person in the subject chosen, the event will be useless. Hiring a speaker can be hard at times but one can find many on social media. By hiring a famous personality, the number of attendees might increase.

The host: A host is a person who has complete control over the webinar tool during the event. This person can unmute, mute, take any actions on the software.

The moderator: Moderator is a person who introduces, welcomes the speaker and audiences.

Create a script

If it is your first time presenting a webinar, you must be relaxed and confident. In order to be confident about yourself, you may need to devote yourself to a short period of time for practice. Making a script is a crucial part of this step. A webinar script is a pre-written set of dialogues that one is planning to incorporate into the event. As everyone says, "The first impression is the best impression", you must note down how to greet and introduce your guests without stuttering. If you are the speaker, you should take down notes while preparing the slides. This helps you to memorize the content and thereby becoming fluent. You can memorize the order of the things that you should tell but never memorize and the whole thing that you are going to say. This will be clearly evident from the way you speak which makes the audience bored quickly. Steps to create scripts are:

Open up a word document or write down why you want to conduct the webinar.

Research more about the speaker and note down important points such as his designation, his educational background, etc.

It is obvious that you cannot create a script for a Q & A session. But noting down extra points regarding the topic and FAQs will help you a lot in surviving the most difficult part of the webinar.

A sample of a script is given as follows:

Hello everyone! Welcome to the Machine learning webinar conducted by completed her Masters in Mechanical Engineering from the University of Toronto and after her graduation, she joined our university as a professor in the Department of Artificial Intelligence. Without further adieu let's get started!

Ask opinions

Since it's going to be your first webinar, asking opinions from an experienced person will help you tackle the toughest situations. Internet search engines can also help on how to present and create a good webinar. But the most effective method is to conduct pre-event surveys from the public. These surveys can be more helpful than other methods as the attendees will be answering these. This can make you understand what topics the public wants more knowledge about, the type of webinar they want, which platform, etc.

Marketing plan

The most crucial point in any of the events taking place on the internet is marketing tricks. Marketing tricks for various events have played an important role in making a program successful. These tricks help you to gain more attendees and also increase your chance of success rate. The different marketing tricks available are:

Posting ads on social media is the key point to most successful events. People tend to check social media every now and then. Ads work in such a way that it finds interested people on the basis of search history. These people will click on the ads which redirect to a specific registration page.

When a person clicks on the given ads, the next phase is the registration link to the event. This might be incorporated on the organization's website or might be a separate link. This link should explain briefly the program, the speakers, and the benefits of attending this event. When an individual is interested, he/she applies with her email id.

The next phase is to send an email to the provided address which gives information about the organization, scheduled time, guests, and the link to join the event.

Send a reminder to this email address two days and one day prior to the event so that the participant can attend without fail.

Spreading the word is one of the most important things one should do. Tell your team members to post the ads on their social media networks with the details of the speaker so that the interested individuals enroll for the webinar.

Create a hashtag on social media and share it. People interested will follow the hashtag for updates.

Avoid Technical difficulties

Trust me, there is nothing more annoying than a person conducting a webinar asking repeatedly whether the audience can see them or hear them. This creates a negative impact on the viewers. There are certain things to be done to avoid technical glitches. Those are:

Invest a small amount to buy a good Webcam with satisfactory megapixels. The in-built webcam offers very little clarity which makes it difficult to see the person presenting.

Never use an in-built microphone. Spend a few dollars to buy quality headphones with a microphone so that the viewers can hear you without difficulty.

Use a high-speed, virus-free personal computer to host the event. Attendees do not want the screen to be blank or stuck during the presentation.

Make sure you purchase an unlimited participants bundle for the software. This improves the quality of the webinar tool and can accommodate more people.

Create a Mock Webinar

As I said before, the first impression is the best impression. If the organization is conducting a webinar for the first time, this should make an impact on the participants. They have to remember the organization as soon as they hear the same topic. To ensure that nothing goes wrong, the team members must try a dry run. This will help the team to understand what all are the problems that might occur during the event and resolve it long before the event takes place. This ensures the smooth operation of the Webinar. Factors to be checked during the dry run are:

Ensure that the microphones and webcams are perfectly working.

Make sure that the presentation slides are complete and have all content.

Set a timer and calculate the time required. Make sure you have enough time for a Q & A session.

Resolve any technical glitches if any.

Time Limit

The one thing that most of the coordinators do not care about is the time limit that most webinar tools have. This might often lead to interrupted presentations. The best way to tackle this is by purchasing a good version of the software which offers more time. Even after purchasing the bundle, you might have a time limit on some tools. So, you need to plan on how much time you should spend on a certain portion. Never make the viewers bored. If the presentation cuts in between and if you ask them to rejoin, viewers or participants will lose complete interest in the event. So, it is wiser to choose a tool that fits your requirements.

Record the event

The host has control over the recording part. If you wish to record the entire session, that is the best thing you could do. This can be taken as a reference for future webinars to understand what went wrong and where it should be improved. The recording also helps individuals who registered to attend the event but couldn't due to some reason. You can send this recording to them so that they have a positive impact.

Make inquiries post-webinar

This is often referred to as the Follow-up phase. The organization or coordinators must stay connected with the people who attended the event so that they have new updates about any webinar being conducted or about the newest offers that the organization provides.

CONCLUSION

As I mentioned in the beginning, learning how to create your first webinar can be a challenge for a person who is not that technologically advanced. But, following these simple steps can really help you to create a wonderful and impactful webinar on any topic, and always remember, practice is the key to success. You'll get better eventually. When you are on live and presenting, you should be as relaxed as possible and this is only achievable by practicing. Make sure the presentation is branded with the organization name and logos to give a unique touch. Give opportunities to the attendees for active participation and make sure to answer all of their important questions. The webinar isn't just about those 60 minutes that you present. It also includes the follow-up stage. Make sure to thank them for attending your webinar session with the link to the recording so that they can re watch it from wherever or whenever they want. If you can manage to do these stages perfectly, then your webinar is a huge success.

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oscopelabs · 7 years ago

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The Two Werner Herzogs by John Redding & B. A. Hunt

Raffi Asdourian/Flickr (CC BY 2.0) | Pepe courtesy Matt Furie/mattfurie.com | Remix by Jason Reed

Werner Herzog, that hypnotic German filmmaker who once tried to murder his leading man, who taunted death atop a soon-to-erupt volcano, and who looking upon the screeching Amazon mused that he saw only pain and misery in the jungle, was on a press tour. He sat beside his producer Jim McNiel, both bundled up in the Park City cold, and listened politely as the Los Angeles Times’ Steve Zeitchik asked about his new film.

It was 2016 at the Sundance Film Festival, and Herzog’s latest documentary, Lo and Behold, Reveries of the Connected World made its debut in the festival’s Doc Premieres section. The film saw Herzog turning his inimitable lens to the ramifications of modern technology, and initial reviews (at least those counted by Rotten Tomatoes) were uniformly positive. One critic for The Young Folks said Herzog took “the same adventurous spirit that made him drag a cruise ship across a Peruvian jungle in Fitzcarraldo” and put it toward exploring “the labyrinth of the internet’s history.” Many more remarked on the film’s wondrous, sobering, and truly Herzogian revelations about man’s place in the midst of an unprecedented technological revolution.

Zeitchik asked Herzog directly, why make a film about the internet?

“We should know in which world we are living,” he responded. “As thinking people, we should try to scrutinize our environment and know in which world we live.”

Well, this is the world in which we live:

Lo and Behold is a commercial.

It was produced by Massachusetts-based network management company NetScout, in conjunction with New York ad agency Pereira & O’Dell; borne not from Herzog’s own passions, but from those of a marketing team seeking to promote a corporation in the midst of a massive rebranding effort. Marketers might bristle at the exact term, “commercial,” preferring instead the term “branded content,” one tool in an industry-wise trend towards nearly-invisible advertising meant to implant a positive perception of a company’s identity.

After Lo and Behold played Sundance, several reviewers mentioned NetScout had provided the funding, but not one writer took that detail further. Critics focused on the film’s structure and Herzog’s larger-than-life persona, and no one stopped to ask just who NetScout was, and why they had made this film. Perhaps it was the promise of Herzog’s integrity and character he had fought and earned for himself throughout his career as cinema’s wild man that kept anyone from asking questions. In what world could the man, who has braved deserts, the antarctic, and war zones in the tireless pursuit of filmmaking, sell out?

Branding Cinema

Historically when one spoke of the cross section of advertising and filmmaking, they spoke of product placement -- James Bond drinking Heineken in Skyfall, Tom Cruise wearing Aviators in Top Gun, or E.T.’s beloved Reese’s Pieces. But something different happens when advertising agencies realize that they don’t just have to tag-along on a film, but can influence its very structure.

In the late 1990s, while scripting Cast Away, Tom Hanks and William Broyles Jr. approached FedEx with an unusual offer. They said let us use your company’s likeness, and in exchange you can help produce the film. Hanks and Broyles’ problem was that the inciting event of Cast Away was the gruesomely detailed crash of a plane branded with FedEx’s markings.

Company representatives recalled to The Chicago Tribune:

“[FedEx spokeswoman Sandra] Munoz said FedEx decided that the script highlighting the company's humble origins, its global reach and can-do spirit outweighed the aircraft disaster. FedEx provided filming locations at its package sorting hubs in Memphis, Los Angeles and Moscow, as well as airplanes, trucks, uniforms and logistical support. A team of FedEx marketers oversaw production through more than two years of filming.”

This new relationship in which a third party’s marketing team oversaw the production of a high-budget film, foretold a major change in the way companies and cinema interact.

A managing director for FedEx said, "As we stepped back and looked at it, we thought, ‘It's not product placement, we're a character in this movie.’ [...] It's not just a product on the screen. It transcends product placement."

In 2001, a year after Cast Away, BMW pioneered their cinematic ad series “The Hire.” The premise was simple: Clive Owen posed through a series of stylish, high-production value action shorts. “The Hire” played at Cannes and was so successful that -- in what must be some kind of a first -- the Jason Statham hit The Transporter was based on the ads. The genius of “The Hire” is that they are not films about BMW, but films in which the style and power of the automobile act as the architectural underlay for a compelling narrative.

This is branded content. It is not an attempt to insert a brand into a work of art, but to insert a work of art into the brand. As Naomi Klein once described it: ”the goal [of a corporation] is no longer association, but merger with the culture.”

Branded content is a graffiti artist covertly painting original work for a video game company, or a vodka brand working with a music festival to promote gender equality. At its best, it is The Lego Movie, in which the sensory experience of playing with LEGO blocks is lovingly evoked to tell a story. That film’s careful digital animation stands as not just some of the most impeccably textural filmmaking ever attempted, but as a cruise missile of nostalgia aimed at the viewer. The Lego Movie nearly doubled the worth of its parent corporation.

Such a thing has never really existed in film before, but it is very similar to the early years of television, when companies like US Steel, Alcoa, or Kraft would pick up the tab for a show in exchange for the prestige of having their name on it. A great deal of powerful programs were produced in this era of television, but none free from compromises. Rod Serling was just one of many talented writers who found themselves increasingly stymied by his sponsors’ patter of seemly changes. In the introduction to the paperback edition of his great teleplay “Patterns,” Serling cautioned us about mixing corporations and art: “I think it is a basic truth that no dramatic art form should be dictated and controlled by men whose training, interest and instincts are cut of entirely different cloth. The fact remains that these gentlemen sell consumer goods, not an art form.”

Censorship eventually drove Serling from writing about contemporary society to The Twilight Zone, where he could explore his stories of intolerance and bigotry in a politically-neutral fantasia.

A NetScout Production

Founded in 1984, NetScout specializes in network systems, producing both hardware and software. It was an early developer of packet sniffers, the technology that logs data being transferred over networks. Today, according to its own online bio, NetScout has a heavy focus on cybersecurity, anti-DDoS and Advanced Threat Solutions tech. It also provides web service performance platforms, cloud management, and packet brokers, among many other interconnected divisions.

All this to say, the company operates behind the scenes. It is not purchasing Super Bowl ad time to become a household name, rather its financial investments lie in the sustained prominence and upkeep of the internet’s infrastructure.

The seed of Lo and Behold formed in 2015, when NetScout was in the midst of a massive company-wide rebrand led by its then-CMO Jim McNiel, who would later participate next to Herzog in the film’s publicity tour. The company had spent the previous year making major corporate acquisitions, including the communications sector of Danaher Corporation, Arbor Networks, Fluke Networks, Tektronix Communications, and VSS Monitoring. The shopping spree consolidated their share of the communications market and helped the company more than double its revenue to the $1.3 billion it generates today. But NetScout remained a largely unheard of entity outside of the inner circle of the network management industry it had helped pioneer in the 1980’s. The company needed a way to boost its status and reach new clients.

And so, Lo and Behold was born in the walls of Pereira & O’Dell’s New York office, where the agency has serviced clients such as Intel, Fifth Third Bank, and Procter & Gamble.

It was Pereira & O’Dell’s executive creative director Dave Arnold who approached McNiel with a fresh, but risky idea. They would make a feature length documentary celebrating the creation of the internet and the boundless potential of its future. It would engage consumers with a focus on the importance of the technological innovations being made today, and toast the creators and engineers who contract with NetScout for their cybersecurity and hardware needs. The kicker: It would be directed by Werner Herzog.

In a 2016 AdWeek reflection on the film, McNiel wrote that Herzog initially balked at the idea, telling NetScout: “No! I do not do commercials.”

But McNiel managed to convince Herzog the film was not a commercial, but a serious documentary that would explore the world-changing and potentially apocalyptic ramifications of the internet.

Speaking to McNiel this month, he told us there was no second choice for a director. If Herzog couldn’t be won over, the entire project would be scrapped. Why?

“He’s an icon,” McNiel said. “And he’s a meme!”

Herzog the Meme

Popular arthouse directors have long been a favorite target for ad firms. This past year, Herzog’s friend and collaborator Errol Morris directed a series of 56 commercials for Wealthsimple, in which celebrities from all walks, including himself, tell anecdotes about handling their own finances. Wes Anderson has made ads for American Express, Darren Aronofsky has been recruited by Yves Saint Laurent, and Ridley Scott has made advertising history time again with his Hovis, Chanel, and Apple ads.

Many renowned directors from Scott to David Fincher to George Romero got their start making commercials. In Japan, Nobuhiko Obayashi was so good at TV spots he was given free reign by Toho to make his psychedelic freakout cult classic House. Even David Lynch, one of the staunchest opponents of product placement in cinema, has made commercials for Playstation, Gucci, and Clearblue Pregnancy Test. When asked during a Q&A if he finds this hypocritical, he answered bluntly: “I do sometimes [direct] commercials to make money.”

For Lynch, if the ads don’t bleed into the art then there is no reason for purists to hold directors’ advertising works against them; after all Inland Empire probably didn’t pay very many bills. Spike Lee has even opened up his own ad agency, and often blurs the line between his core filmography and his ad work, licensing to Nike and performing as his Mars Blackmon character from She’s Gotta Have It, retroactively making his feature debut something akin to after-the-fact branded content.

But Herzog was different. He came from the roiling, unfettered New German Cinema of Syberberg and Fassbinder, where they ranted and bled and snorted endless coke for their art. And even among that crowd, he was different. He came from the fringes, growing up in the mountains of Bavaria and making his first films with a camera he stole from a local university. In the 1970s and ‘80s, while his contemporaries in the movement like Volker Schlöndorff and Wim Wenders went mainstream, he kept his distance. His adventures in storytelling have taken him to every continent on the planet, and he has further cemented his legend with tales of being arrested, threatened at gunpoint, forging documents, and picking locks to forbidden zones all in the pursuit of cinema. Alone, the troubled making of Fitzcarraldo has probably done more than anything else to create the idea of Werner Herzog in the mind of western audiences, that of a madman mystic lost in the jungle chasing truth and art while eschewing formulaic Hollywood methods of filmmaking. His explicit anti-commercialism has made him appear incorruptible to his fans, who still at every chance possible put on impersonations of his signature Black Forest accent.

McNiel is right. In the era of the internet, Herzog has become a meme. Many new fans are coming to his works for the first time through YouTube clips from Les Blank’s documentary Burden of Dreams, about the making of Fitzcarraldo. Herzog’s off-the-cuff speech from the documentary about the Amazon jungle representing “the harmony of overwhelming and collective murder” has been uploaded a half a dozen times with tens to hundreds of thousands of hits on each clip, including one by its DVD distributor The Criterion Collection. Comedian Paul F. Tompkins has made Herzog one of his most memorable celebrity impersonations. His more misanthropic quotes have been turned into “Demotivational Posters” by internet users, and Know Your Meme has a full entry dedicated to exploring his presence as a joke online.

Herzog is aware of the online perception of his public persona, and although he has not exactly embraced it he has said it does not bother him and he is content to let parody Twitter accounts exist. As a result, fans who participate in this meme-ification continue to build his mythology. It is through these parodies that the idea of Herzog as a savant, able to pierce through the veil of civilization to reveal humanity’s dark nature, is allowed to flourish. It flourishes because Herzog is authentic, because he is a lawbreaker, an explorer, a true independent.

There is a phrase for the unquestioning devotion to Herzog’s work: Brand loyalty. It is this brand that NetScout sought to tap into it. The hiring of Herzog was as clear-eyed and purposeful as any good corporate acquisition. His prestige (or “brand equity,” as a corporate board of directors might put it) opened doors that NetScout’s opaque public image kept shut. McNiel confirmed this: “We did not really get any flat-out rejections [from interview subjects]. After all, this was Werner calling.”

Designing “The Connected World”

Since Lo and Behold’s primary purpose was to serve as an innovative business-to-business marketing initiative, it would need to speak to corporate clients by highlighting the world-changing technologies they were pioneering and celebrating the radical social impact their developments have had on the world.

It was McNiel who came up with the film’s 10 chapter structure and the list of interviewees. Prize gets like Bill Gates and Jeff Bezos couldn’t fit Herzog into their schedule, but others like Elon Musk and hacker icon Kevin Mitnick did. According to McNiel, Herzog did conduct his own research and suggested names, and the film came together as a collaboration.

By the end of post-production, McNiel and Herzog had delivered an unique feature that was simultaneously, fascinating, existential, and most importantly a subtle monument of advertising.

But why then did it premiere at the Sundance Film Festival, which still insists it is an independent showcase run by a non-profit?

On social media, branded content is typically flagged with phrases like “Sponsored Content” or “Paid.” But there are no guidelines in place for branded films (indeed no authorities to even issue them). Minor steps are being taken to separate the branded from regular films; Sundance took one such step in 2016 with the debut of their Digital Storytelling showcase specifically for branded content. But that very same year, Lo and Behold played as a traditional documentary instead. Was this another door that the Herzog brand flung open for NetScout?

Each year, thousands of prospective filmmakers, many truly independent, many self-financed and motivated by love of the art and by a desire to have their unique voice amplified, spend $85 for the privilege of having their feature film considered at Sundance -- that number goes down to $65 if they’re early and up to a whopping $110 if they’re late. They do the same at Toronto, SXSW, Cannes, Tribeca, Berlin, and the hundreds to thousands of festivals launched nominally in support of independent cinema. Sundance took around 2,000 such submissions last year -- likely around $180,000, not including short films. Many filmmakers spend thousands of their own dollars on submissions. There has been remarkably little discussion about the fact that their films will be judged not just against the latest low-budget Hollywood productions indie-laundered through smaller production houses, but now, it seems, also against branded content: the agenda-driven works of telecom giants, car manufacturers, toy empires, and fast food chains.

Advertisers have found a new integrity in iconoclasticism. It is not a long leap from NetScout’s employment of Herzog as a modern-day Rasputin to, say, Wendy’s restaurants’ pugnacious Twitter feed. Each seeks to legitimize their company as an honest and self-aware organism, as idiosyncratic and hip as any of us. They are corporations seeking to become that thing they were asserted to be in the 2012 presidential campaign: People.

For the advertisers, it is simply work. They are upfront about their goals and tactics and trade publications frequently profile the individuals developing these campaigns. Often, there is an earnestness, talent, and true passion in their efforts.

“There does need to be some connection between what it is you’re trying to communicate, because you need to be passionate about it,” McNiel said. “The only way this stuff gets any kind of lift is if it’s regarded as real cinema.”

So branded content seeks to slide itself into our lives undetected, emulating the form and scope of “real” cinema.

However, the unusual thing about branded content is not that companies outside the film industry are attempting to make money off of films. Rather, it is that they are unconcerned with making money. Even mega-franchise films like The Avengers tend to proceed from the inside out — a college of production and distribution companies attempts to live off a product. The work of art drives the revenue, and success or failure as a company is based off the success or failure of the film.

But branded content is more opaque. Its success is judged not so much by how well the film itself does financially (a modest documentary like Lo and Behold fits snugly within NetScout’s significant marketing budget), but by softer concepts like reach and influence. Jim McNiel was candid on this point, telling us that “the primary benefit to NetScout behind the film is the number of impressions and perceptions about NetScout” (In the year following Lo and Behold’s premiere, NetScout’s annual media impressions jumped from an average 1.5 - 2.5 billion to more than 25 billion). Advertising is a medium designed to make you feel a certain way about a company. Couple this knowledge with cinema’s proven track record at affecting the audiences’ biases and assumptions and one need not be zealously anti-corporate to worry about the potential for future branded content to misrepresent and mislead the audience.

The Two Werner Herzogs

In early 1954, at the height of the housing segregation issue, while Brown vs. Board of Education was still being heard in the Supreme Court, the most infamous example of early television censorship occurred. Reginald Rose, the celebrated writer behind 12 Angry Men, debuted his new standalone episode for the television series Westinghouse Studio One. Called “Thunder on Sycamore Street,” the episode was based on the true story of a black family moving into a white neighborhood, and their neighbors’ slow plummet into racial violence. The Westinghouse people loved the script for its passion and realism, but had one small, insignificant change: the black family must be changed to, well, anything else. There was no way they would air a program about white Americans attacking black Americans. It was simply too hot a topic for mid-fifties audiences. So Rose re-wrote the script, and the episode that aired was about mob violence against a white family with an ex-convict father. The moral meat of the teleplay was pulled out entirely, but Westinghouse simply could not risk people thinking of that when they shopped for appliances.

It is difficult to know the extent to which such decorous censorship happened with Lo and Behold. A large chunk of the film is devoted to the negative impact of the internet -- most hauntingly in an interview with the family of a teenager, Nikki Catsouras, whose gory death in a car crash became a shock image meme. When Catsouras’ mother confesses that she thinks the internet is the modern-day face of the Antichrist, it seems for a moment that the film has at last found its bite. Such melanges of trauma and focused mania are hallmarks of Herzog’s best work. Those qualities are explored in the lion’s share of his films, from the surreal Bad Lieutenant: Port of Call New Orleans to the tragic The Enigma of Kaspar Hauser to the fire-breathing Klaus Kinski performances of his most famous work, and, most pointedly, to his 1981 documentary God’s Angry Man, in which he studies a particularly fiery televangelist.

But the section with the Catsouras family is all too brief. They tell the bullet-points of their story and are gone, as we rush to the next location. Whether that was Herzog’s choice or not, it is difficult to know, but the thumbnail structure of Lo and Behold is a new and unique problem for the veteran filmmaker.

Jim McNiel told us that “the challenge with working with Werner is kind of keeping him from going too far down into the shadow of darkness.” However, he believed the dark elements were important to show, as too much praise of the future without conflict would make for a flat story. Focusing on the darker elements, he reasoned, would equally highlight the film’s more positive moments, allowing for the intended good vs. evil narrative to take hold.

Still, McNiel reported having to rein Herzog in when he went too dark, and it is perhaps his inability to submerge the film in those depths that leaves Herzog appearing at times more unsure of his subject than any other documentary he’s made, except perhaps for his ten minute short on the middling rock band The Killers, promoting American Express’ 2012 Unstaged concert series. While we have alternate terminology available for Lo and Behold, and for his road safety PSA From One Second to the Next (made for AT&T), we have no earthly idea what to call The Killers: Unstaged except a commercial.

After Lo and Behold premiered, it seems only New Republic’s Will Leitch worried about this new side of Herzog. He wrote: “It’s probably a fair question to ask at this point: Do Werner Herzog’s movies need quite so much Werner Herzog in them? There has been a growing fear among longtime admirers of Herzog’s films, of which I am certainly one, that Herzog the Public Personality has been starting to sneak in around the edges of Herzog the Director, and to ill effect.”

But Leitch’s distinctions between Herzog the Public Personality and Herzog the Director are miscalibrated, in the wake of his more recent, prosaic films like Queen of the Desert and Salt and Fire, which reviewers seemed to grit their teeth and swallow like medicine. The division between the Herzogs is more acute.

Until 2005, every Herzog documentary was self-produced by Werner Herzog Filmproduktion and distributed by various high-end channels like Canal+. This changed with Grizzly Man, his 2005 film about the life and death of Timothy Treadwell. That film was co-produced by Discovery Docs, the documentary arm of the Discovery Channel. Grizzly Man is a true masterpiece, one of his best films, and the presence of the Discovery Channel is a natural fit for the material (not least because their 1999 teledoc made Treadwell famous), but for the first time, Herzog made a documentary on someone else’s dime and under the control of a massive corporation. Further, it elevated Herzog to a new level of fame. No longer was he being interviewed by dry cineaste magazines, but on late night talk shows. And his personality was built for internet celerity. Look at the 2007 interview in which someone shoots him in the leg with an air rifle mid-conversation. His unruffled reaction was a minor Internet sensation, and Herzog still tells the anecdote on talk shows, though he often forgets to mention it was an air rifle, not a real rifle, that shot him.

The marriage of Herzog with US media giants was so successful that his next film, Rescue Dawn, was an MGM star-vehicle remake of one of his own, earlier documentaries. By 2012, Herzog was recutting others’ footage, adding narration, and packaging it as his own creation with Happy People: A Year in Taiga. Critics accepted the packaging at face value. There was no secret about Happy People, which Herzog condensed from a Russian television program, but critics were content to discuss “Herzog’s motives,” with hardly a thought for the man who actually went to Siberia and shot it, Dmitry Vasyuko.

In a very real way, Grizzly Man is a line in Werner Herzog’s filmography, marking the moment he became a Hollywood filmmaker. No Herzog documentary before Grizzly Man was produced by a third party; and no Herzog film (fiction or non-) since Grizzly Man has been an independent project. Yet our mode of discussion for the man has not updated since Fitzcarraldo, thirty six years and certainly several million dollars ago.

By and large, Werner Herzog is still spoken of as the young man shooting Aguirre on a mountaintop with a stolen camera and a gun in his waistband. Still remembered as the sad-eyed mystic observing that nature is “overwhelming and collective murder.” But the late Les Blank, who filmed the infamous speech about the jungle for Burden of Dreams, was perplexed by the public’s response to the man. He told Vice: “And the first time I heard it, I thought it was purely tragic. But I soon showed the film to an audience in San Diego where I screened some works in progress, and people started laughing when they heard Herzog’s speech. It never occurred to me that what he said was funny. To me, it was very painful, and I felt sorry for the guy because he was driven to that point of view.”

Herzog seems to have drifted from the pain Blank saw in him, towards the comic irony the San Diego audience imagined. Married, stable, in LA, he has changed from an uncompromising European artist to a wealthy California-based celebrity who stops in for guest appearances in everything from Jack Reacher to Rick and Morty. He is now a talk-show circuit veteran, host of an online film school, and a regular director of branded content for multinationals.

He has become a brand. And he is content to build that brand. Perhaps he never intended this to happen, but it's impossible to deny this is where he has arrived.

We are left with the paradox of two Werner Herzogs. Cinephiles simultaneously believe in Herzog the Philosopher who probes at hidden truths and is pathologically immune to the artifice of Hollywood, and in Herzog the Celebrity who is comfortable hamming it up in cartoons and talk shows.

Branding in the end is simply commodification; and the buying and selling of Werner Herzog extends beyond the bounds of his movies. He now runs a “Rogue Film School,” where lucky participants can attend a four day seminar including a one day meet and greet, all for a $25 non-refundable application fee and a $1500 seminar fee (with a $200 cancellation fee, god forbid), not including room or board. There, Herzog will presumably speak on how film is “not for the weak-hearted,” how it is a rarified domain only for those sturdy enough to break rules, pick locks, flaunt police, and, apparently, plunk down $1525 for a meet and greet. Those of us unable to make the cut can watch six hours of his film lessons at masterclass.com for the relatively cut rate price of $90. At MasterClass he teaches virtually alongside that other great outsider artist, Ron Howard.

By all means, there is no rule against artists, even great artists, selling out. Picasso and Orson Welles made a career out of it and their legacies remain intact. But as marketing schools teach that a brand is a promise, so we should ask what is the promise of the Herzog brand?

In 2007, Roger Ebert, to whom Encounters at the End of the World was dedicated, wrote in an open letter:

“Without ever making a movie for solely commercial reasons, without ever having a dependable source of financing, without the attention of the studios and the oligarchies that decide what may be filmed and shown, you have directed at least 55 films or television productions, and we will not count the operas. You have worked all the time, because you have depended on your imagination instead of budgets, stars or publicity campaigns. You have had the visions and made the films and trusted people to find them, and they have. It is safe to say you are as admired and venerated as any filmmaker alive--among those who have heard of you, of course. Those who do not know your work, and the work of your comrades in the independent film world, are missing experiences that might shake and inspire them.”

That is the Werner Herzog that was. An intense, comprehensive honesty, and a legacy of films driven from within, committed to truth.

That is the man the film community has never let go, even as we have another Werner Herzog: a television personality hawking self-improvement courses alongside Gordon Ramsey and Steph Curry.

To Whom Are We Beholden?

Lo and Behold represents the success of a brand carefully cultivated, marketed, and exploited. But that brand is not NetScout. Herzog’s wandering spirit, his philosophical integrity and aversion to banal civilization were repackaged and sold back to his audience. Just as LL Bean trades on its legacy as workwear for outdoorsmen to sell khakis to yuppies, Werner Herzog trades on his legacy as an Amazonian explorer to sell American Express and AT&T to an adoring film community.

Upton Sinclair once said that all art is propaganda. Likely he was correct. And so we should always be on guard, asking ourselves just what each piece of art we experience is propagandizing, and why.

Werner Herzog has spent his entire career insisting on the difference between fact and truth. “There are deeper strata of truth in cinema,” he wrote in his 1999 Minnesota Declaration, “and there is such a thing as poetic, ecstatic truth.” There also must be an ecstatic lie, in which we are led beautifully and elegantly to a dead end. Herzog also observed in that declaration: “Tourism is a sin.” And here we have Werner Herzog: Tour Guide, helping an internet security company tell us of the importance of internet security.

It is all, in the end, innocuous. NetScout has simply made an impactful film that effectively serves and works beyond its marketing origins. But will the general practice remain innocuous if another great filmmaker makes an invisible propaganda piece for say, a charter school think tank (as graced many festivals in 2009), or a toxin-spewing corporation like Monsanto (whose use of weed killer glysophate is defended by Neil DeGrasse Tyson in another industry-funded documentary), or a weapons manufacturer? What are the ethical limits of a festival like Sundance -- both for creating a space for true independent cinema, and for ensuring audiences and critics know just who made their film and why?

Sundance above all has been cursed by its success. The always-elusive balance between industry access and big-money irrelevance has been especially difficult to find in Park City. A 2010 Time profile has festival founder Robert Redford worrying that “Sundance has been ‘sliding’ of late, blaming ‘ambush marketers’ for taking over storefronts to promote their swag and celebrities who just show up for the paparazzi attention.”

Was Lo and Behold essentially another example of Redford’s dreaded ambush marketing? Certainly yes. Was Werner Herzog just another celebrity showing up for paparazzi attention? Certainly not.

But it is, perhaps, because of the latter, that the film community failed to see the former. If the people who are paid to scrutinize and agonize over films missed this, what hope does any viewer have in the future to know who made the movies they’re seeing and for what purpose?

#werner herzog #lo and behold #internet #internet documentary #oscilloscope laboratories #o-scope labs #musings #film writing #film journalism #celebrity culture #fitzcarraldo #grizzly man #memes

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mobappdevelopmentcompany · 4 years ago

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A Concise Guide on the type of applications that can be developed using Angular!

AngularJS, a brainchild of Google, was coined in 2010 as a novel framework for architecting versatile web applications. Thereafter, multiple enhanced versions known as Angular followed in quick succession. These Angular versions were tailored to eliminate the existing limitations of AngularJS app Development and to satisfy the ever-increasing requirements of an evolving market. Needless to say, Angular has gained immense popularity in the software industry. Hence, Google has planned to end its official support to AngularJS in June 2021 and move forward with the Angular versions. Consequently, almost every Angular App Development Company has updated from AngularJS to Angular for providing better services to their customers.

Angular’s futuristic approach makes it an irresistible choice for creating modern-day enterprise apps. If you too, have plans to incorporate this outstanding framework, you must be pondering “What Apps Can I Build with Angular?”This article will give a peek about the kind of applications Angular development excels in.

Before we proceed further, let’s take a quick look at the features that add to the uniqueness of Angular.

Glimpses on the avant-garde features of Angular

Angular leads to the creation of robust and scalable applications, in much lesser time and involves a cost-effective developmental cycle. Some of the advantageous features of Angular are:

Component-based architecture

Support for cross-platform app development

Modular structure for development

Lesser errors and faster debugging owing to Typescript.

Availability of official libraries resulting in fewer bugs and improved security.

Support for Angular Material

Advanced testing tools

Community support and guidance for Angular developers.

What Applications can be built with Angular?

Now it’s time to answer this million-dollar question! So let’s start exploring the type of functionalities and applications that can be created with Angular.

Interfaces with attractive animations

The Angular team has designed a module for helping Angular app developers to design and implement animations. This module is available in Angular’s official library. Angular’s visually attractive animations lead to the creation of engaging and intuitive website designs that stand out from the rest. This approach works wonders in enhancing customer engagement.

SPA (Single Page Applications)

One of the popular choices for website development is a single page application (SPA) owing to the rich user experience that it provides. In SPA, UI interacts dynamically with the web browser. In these applications, the webpage does not reload fully, only new data is sent to the browser as the user browses through the application. Angular’s proficiency in managing data and its routing abilities facilitate the creation of flawless SPAs.

PWA (Progressive Web Applications)

Progressive Web Applications are trending these days as they impart an app-like experience in the mobile browser. Angular is a great choice for developing PWAs. It satisfies the requirements of a PWA that are quick loading, being available even when offline, adapt easily to the device’s screen, home screen shortcut, push notifications, etc. Furthermore, the CLI command,‘ng add @angular/pwa’, accelerates the PWA set-up process.

Scalable Web Applications

Scalable applications are desirable as they are capable of handling multiple requests per minute without impacting the app’s overall functioning. Angular’s component-based structure enables developing scalable web applications.

Server-side and client side rendering Applications

Angular befits building applications with server-side rendering as it speeds up the loading of pages, and provides more visibility to web applications on search engines. Angular proves advantageous for creating apps with client-side rendering as well. The reason is its ability to load pages fast, and provide a rich UX on Smartphone’s and even on low powered devices. Angular Universal, a pre-rendering solution makes server-side development much easier.

Mobile Applications

Angular is a top choice for creating mobile applications and web apps that run on all sorts of devices. The reason is that most of the front-end code is reusable between the mobile and the web, thereby saving the time and effort of developers. Angular integrated with Native Script or Ionic enables developing Android and iOS apps.

Enterprise Web Applications

The Angular eco-system is ideal for developing sophisticated software often required by huge establishments such as Government institutions and Corporations. This is because of its unified architecture, scalability, availability of components that can be reused for other projects, and the high-security standards provided by Angular app Development.

Successful Applications built in Angular

Angular is an ideal choice for creating a variety of apps. Given below are some examples of Angular empowered applications across diverse industry verticals that have tasted immense success.

Video Streaming Apps: Netflix, iStock, YouTube, Vevo, etc.

eCommerce Applications: LandSend, Walmart, Lego, etc.

Airline Services: JetBlue

Payment gateway: PayPal

Email Service: Gmail

News portals: The Guardian, The New York Times, etc.

Weather Applications: Weather.com

Travel Applications: Possee

Job and Outsourcing Portals: Freelancer, Upwork, etc.

Concluding Words

This write-up must have enlightened you about the various kinds of apps that can be built using Angular. I hope these useful pieces of information would help managers and entrepreneurs in decision-making. The success stories of the popular apps built in Angular speaks volumes about Angular’s potential to craft a winning strategy for businesses. So, Angular app development is worth a try!

Looking for AngularJS Development Services? Well then, the highly experienced and adept professionals of Biz4Solutions, a reputed Angular app development Company would prove helpful. Mail us at [email protected] and let us know your project requirement!

#Angular app development Company

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gomangodigitalblog · 5 years ago

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Explore the key elements behind how web technologies are developed

Web components comprise three main elements. These are HTML, CSS and Java Scripts. You can create a fascinating set of web backgrounds, stunning wallpapers and web layouts using the same. Web users usually look for the feel or appeal of the web page to linger on to it over a longer duration of time.

There are components you must be made aware of. Web developers need to stay comfortable working on different types of web components. We will have a brief look at what each of these components are. Helping you explore the key elements behind how web technologies are developed:

Browsers

Web developers must be well-versed on working with different types of browsers. Browsers are also known as interpreters of the web-world. Some of the popular ones are:

Google Chrome- This is the most popular web browser brought to you via Google Inc.

Safari- This is a web browser that is supported by Apple.

Mozilla Firefox- Again, this is an open source web browser that is supported by the Mozilla Foundation

Internet Explorer- This is the world’s most commonly used browser brought to you by Microsoft.

HTML and CSS

Web developers must be aware of the coding languages of the web. These are HTML and CSS coding. Web browsers decipher the machine’s commands using HTML. Similarly, you must understand what CSS is all about. CSS stands for Cascading Style Sheets. CSS tells HTML as to how the commands have to be sequenced on the screen. Using CSS, you can perform several functions like creating page effects, image hovering effects, text effects, page transitioning and so on.

Web development frameworks

Web development frameworks do the actual job for you. You have developers creating the sassy layouts, coming up with trendy web themes, having exciting text fonts resembling caricatures and what not. Helping you delve into few of these:

Angular

Angular is one of the latest web technologies that is developed specifically for designing web applications. You can create front-end apps without much of a hassle. While you do from the Angular framework itself. In other words, you needn’t download plugins or frameworks from other sources.

Other attractive features include mind-blowing templates, MVC architecture, code generation, splitting of codes and so on.

Ruby on Rails

Again, this is a framework wherein you can re-use the very same codes while drawing up multiple web development sites. In other words, the codes you generate are absolutely re usable in nature. You therefore have a server based framework that makes app development easier and faster.

Yii

Yii refers to an open source framework that facilitates web designing the fabulous way. The framework has exclusively been built using PHP5. This is a well optimized framework that comes to you with other cool benefits too. These include debugging and app testing.

Meteor JS

Meteor JS is a JavaScript framework that can easily help you create web applications. More so, you can have them working on different platforms hassle-free. You have fewer coding nodes. Plus, you can create web pages with a significantly lower page loading time.

Express Js

You have Express Js that is a web based framework indeed. You have the framework written using Node.js and Express.js. One can develop apps and API’s at the click of a finger. You can use cooler features of the app based framework via the plugins it offers.

Zend

Zend is an open-source web framework that has been built using PHP. You can develop web sites that are more secure and reliable in nature. A popular PHP engine that has been built using Zend is Magento. You can still find its use for large scale PHP apps.

Django

This is a web-based framework that has been designed using MVC architecture. The codes are written in Python. You have the framework helping you out in ways more than one. This owes to the simplicity the web frame-work offers you with. You have pre-designed templates, user friendly plugins, an ORM database, Models and a lot many. Plus, you can have access to the Django admin in case you have trouble downloading the software.

Laravel

Laravel is a PHP development framework that comes to you with a library of benefits and useful features. Some of these include database migration, object oriented repositories, MVC support and a lot many. This is a community based network that helps you design small scale and large scale B2B web apps. The websites you develop are capable of handling huge volumes of transactions on a day to day basis.

Programming languages, data formats and codes

If you want to create authentic web sites using web based frameworks, you must learn languages the coding domain supports. You must learn JavaScript if you want to build a site using Java framework. You must learn Python if you want to build a site using Django. Likewise, you must learn the languages the coding domain supports. Only then, can you provide suitable commands for the framework to receive and execute.

Similarly, you have programming codes provided to you via HTML, CSS, PHP and JavaScript. You must necessarily familiarize yourself with these. This way, you get an expertise over programming commands you give to the browsers. You can make use of API’s to support the app’s functionality. What does API stand for? It stands for Application Programming Interface. Using APIs, you can use the functionalities of the app without memorizing their codes.

Again, you must keep a thorough tack of data formats. For instance you have JSON that stands for JavaScript Object Notation. This is the syntax for storing and exchanging data via a JS (JavaScript) database. XML refers to the data format predominantly used by Microsoft. And, CSV stands for formatting syntax for Excel.

Client based Interface

What do you understand by the term ‘Client?’ Each user of the web app is called a client. Here, Clients refers to mobile phones, laptops, desktops, tablets, etc. You find multiple clients interacting with the same app that is typically stored on a server.

Server

Usually the app codes are stored on a server. The clients input their requests to servers. Servers process information and then interact with the clients to provide them with the requested information.

Conclusion

You therefore explore the key elements behind how web technologies are developed. In order to develop user-friendly sites, you must never shy yourself from learning newer technologies. New web technologies can revamp the entire set of processes behind which new web designing trends are developed upon.

About Us

For your daily dose of technological updates get connected to Mango Digital via https://mangodigital.solutions/ For every tech hangover, there is a Mangoer. Mango Consulting is one of the leading web design & development companies in the UK. We specialize in the field of mobile app development, content writing, IT support, digital marketing at very much affordable prices.

#Explore the key elements behind how web technologies are developed #web technology #Mango Digital Solutions

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herokita · 5 years ago

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Changing careers or finding a new job can be challenging at any time, but 2020 and the COVID-19 crisis has wrought a new level of volatility to job hunting that would have been hard to fathom a year ago. All that said, the bedrock of the job search is still a good resume. And with that in mind, we queried some of the top resume writers and consultants on Fiverr and asked them for their best advice and tips. RESPONSES EDITED FOR BREVITY AND CLARITY. First of all, thank you for bringing your knowledge and experience to the Fiverr community. For those who don’t know you, can you give us a little background on who you are and how you made the leap into freelancing? Don: I wanted the freedom to control my schedule and income while also helping people find their next job. I combined my background in HR, education, and certifications to create my own company. Steve: I had occupied a number of roles within different universities, having previously completed a degree/master’s and submitted my PhD thesis in entirely unrelated subjects. While I always enjoyed the academic environment, it had long been a dream to work for myself. I was fortunate to quickly build up credibility on Fiverr, and increase my prices accordingly (often to try and slow work down, as I frequently studied to juggle both jobs). It got to the point where my day job was less profitable than my part-time Fiverr work, so I took the leap to go full-time on Fiverr. Since then, I have been fortunate to grow my profile and business further. Given the current situation with Coronavirus, and the volume of clients I have supported who have lost their jobs, I feel grateful and vindicated in my decision. What are your top general tips or tricks for how to write or update your resume? Richard: If you’re applying through normal application channels, electronically, I strongly recommend using an ATS-optimized resume. Resumes with graphics, colors, fancy designs-while they may look nice–are not effective for HR and ATS screens and you diminish your chances of getting to the interview round. If you are physically handing your resume to a hiring manager or recruiter, then you can use a resume with more design, but I recommend always ensuring you have a fully ATS-optimized resume ready to go. Steve: My main tip would be to ensure the resume aligns with any role you target. Because the industry is heavily automated, key words are critical to making an impact. In terms of tricks, I’d recommend keeping the resume design simple. Many recruitment systems struggle to read ostentatious, design-heavy formats, so while they may look aesthetically pleasing, they won’t necessarily help you through the automated recruitment process Don: My top tips are to:1. First identify what your next career step looks like and then:2. Create achievement statements based on what those companies are looking for. Take a job description and then tie relevant outcomes from your experience to show what you’ve done around things they are looking for.3. Use ATS friendly resume templates (word docs); no graphic templates, columns, charts, etc. Tammy: The resume must be targeted toward your individual submissions to increase your visibility in the scanning systems. How do you feel resume writing has changed due to the development of COVID-19? Or do the same rules apply? Don: I don’t see any change in how resumes are written. I think there is more of a focus now on the proper resume form that gets you noticed by a recruiter and through an ATS. It’s always been that way. Richard: The same rules apply in terms of ensuring that resume content is fully optimized for ATS screening software, and tailored to each position being applied to. Actually this is now even more important given the competitive nature of the application landscape. Steve: I personally haven’t noticed any great departure from the norm. However, I am receiving enquiries from different industries. For obvious reasons, a lot of entrepreneurs/small business owners are struggling, so they’re coming to me looking for more stable/traditional employment. Tammy: Customizing the resume with the appropriate keywords is even more critical now due to the volume of submissions. You must rank higher than your competition to be a candidate. Are you seeing any trends in the marketplace? Buyers from certain industries? Richard: The only trend I am seeing is an increase in the number of professionals laid off, furloughed, made redundant��this is across the board. I see buyers from the full spectrum of industries normally, and this hasn’t changed during COVID. Don: I am a bit unique because I live in Los Angeles, and our largest industry is the entertainment industry. Prior to COVID, I did not work on many entertainment resumes but since COVID, I am getting a large client base of Producers and Directors. In that space, resumes are more like a list of projects they’ve worked on. They now see that this doesn’t differentiate themselves in a market saturated with unemployed entertainment professionals and they are now looking to create something different that will stand out. Tammy: I have seen a trend in people considering owning their own businesses and requesting executive biographies and documents to provide to potential investors. Any tips you can give for applying to a job with no previous experience? Don: Don’t rely on your resume! Start building connections with “influencers” inside organizations that can make hiring decisions. Bypass recruiters and go straight to the decision makers. Those are either people in roles that you want or one level up. This is something I work on with career coaching clients. Richard: Everyone has some kind of experience they can share–even if it may not be experience in the traditional sense of the term. It is important that you include academic experience, relevant coursework, extracurriculars, volunteerism, internships, projects, research, interests, and any skills–soft skills included. Steve: It can be difficult to either transition into a new industry or enter the job market for first time. I would recommend identifying skills that are transferable to your target industry, and emphasizing those. Don’t highlight your deficiencies, but present yourself as a fast-learner with a passion for the industry, who has a suite of existing skills that will help you make a seamless transition Tammy: Focus on your cross-functional skills. Do you have any stories to share of Buyers who’ve reached out to you informing you that they got the interview, based on a resume you helped them write? If so, what made them stand out? Richard: I have heard from customers that they’ve been successful in getting calls for interviews, and have been offered jobs–this isn’t limited to any one particular sector. I do not hear back from everyone, but no news is good news. Rarely–I would say four or five times a year, I hear from customers who aren’t successful in getting job offers, but this is usually because they are not updating their application documents for each position they are applying for (this is a critical practice for success). However, I have not heard back from anyone in the past few COVID months saying they’ve been unsuccessful, which indicates that their applications are indeed bearing fruit. Steve: I’m finding that the value I provide isn’t specifically about helping them into a new job (a lot of industries/companies remain closed, so it’s really preparatory work), but about giving them confidence following a completely unforeseeable redundancy. The nature of the virus has shaken a lot of people’s confidence both in the “system: and in their own abilities. I’m dealing with people who have been in the same company for 20 years. For them, hearing that their skills hold value and will benefit them once the market re-ignites, is a source of reassurance. For more tips, resources, and services to help you take control of your job search, visit our Job Search Hub on Fiverr. !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '109484383045893'); // Insert your pixel ID here. fbq('track', 'PageView'); HEROKITA.com | Digital Talents On Demand Source link

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mooreoliver · 5 years ago

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Name the top test automation tools of the decade

With quality becoming the cornerstone for businesses to succeed in the competitive IT landscape, technologies and paradigms like Agile and DevOps have taken centre stage. Since test automation is an important facet of these developments, businesses need to adopt the right test automation tools to deliver outcomes like customer satisfaction, continuous integration and delivery, improved productivity, ‘quality at speed’, cost-effectiveness, and ROI. Test automation today encompasses the usage of Artificial Intelligence and Machine Learning to optimize testing and generate a robust reporting mechanism, among others. Since test automation services make use of advanced tools to identify and remove glitches in the SDLC, it is better to analyze them and understand how they have shaped ‘testing’ in the past decade.

The use of test automation tools in consonance with smart analytics helps in quickening the decision-making process and validating the codes. This has been necessitated due to the preponderance of smart devices and integrated apps. So, let us learn about the top software test automation tools that can help businesses in positioning themselves with the latest trends in software testing. However, before analyzing the tools, let us first understand their benefits.

Diagnose and fix glitches quickly before they can impact the UX

Prevent bad software releases with automated regression tests

Less time spent on maintaining tests as the latter get repaired automatically with every UI change

Top test automation tools of the decade

The decade has seen the advent and evolution of the automation testing approach as an important factor in redefining QA. The various tools help businesses in achieving the objectives of their test automation strategy.

1. Selenium: Selenium is the most popular open-source automation tool that has become the industry standard when it comes to software test automation of web applications. It offers flexibility with testers writing test scripts in multiple languages like Java, Python, C#, Ruby, PHP, and PERL. These scripts are capable of running on multiple operating systems such as Windows, Mac, and Linux as well as on browsers like Chrome, IE, Safari, Opera, Firefox, and others. The only disadvantage of Selenium is the need for testers to have advanced programming knowledge and building libraries and automation frameworks. One can access this automation tool at http://www.seleniumhq.org.

2. Lambda Test: This cloud-based, cross-browsing testing tool can be used to perform QA across numerous browsers and operating systems in varying screen resolutions. Test automation services can use the Lambda test tool to validate the compatibility of a website across mobile and desktop browsers. The tool can produce faster test screenshots and check responsiveness across devices. One can access the tool at https://www.lambdatest.com/?fp_ref=sumasri92.

3. Katalon Studio: This tool has emerged as one of the popular and effective test automation solutions supporting multiple operating platforms like Windows, Linux, and iOS. With support for Selenium and Appium engines, the tool offers an integrated test environment comprising features to validate API/web services, and web and mobile applications. It has scores of built-in keywords to create test cases and is suitable for exploratory and automated testing. The test capability of the tool can be further enhanced by using plugins on Katalon Store. One can access the tool at http://www.katalon.com.

4. TestComplete: This powerful automation tool has comprehensive features to test web, mobile, and desktop applications. Here, testers can write scripts using programming languages like Python, C++, JavaScript, and VBScript. Its object recognition engine can identify frequently changing user interface elements. Its integration with Jenkins helps to test components like Shadow DOM and other custom elements. Its easy-to-use record and playback feature helps testers to identify glitches on multiple devices and browser platforms. It is a paid tool to be accessed at https://smartbear.com/product/testcomplete/overview.

5. Zephyr: This popular test management tool offers end-to-end automated software testing solutions comprising attributes such as better flexibility, insights, and visibility. Its key features include quick deployment options for cloud, data centre, and server. Besides, it offers advanced analytics, a DevOps-based reporting dashboard, and integration with automation servers like Jenkins, Jira, Confluence, Bamboo, and others.

Conclusion

The decade has seen QA take centre stage in response to a growing customer appetite for quality and high-performance software. Even though the above-mentioned list is not exhaustive, it comprises tools that are popular, mature, capable, and feature-rich to deliver DevOps outcomes like Continuous Integration and Delivery, quality at speed, and customer delight.

Author Bio

Oliver has been associated with Cigniti Technologies Ltd as an Associate Manager - Content Marketing, with over 10 years of industry experience as a Content Writer in Software Testing & Quality Assurance industry. Cigniti is a Global Leader in Independent Quality Engineering & Software Testing Services with CMMI-SVC v1.3, Maturity Level 5.

#automated software testing #Test automation tools #Test automation services #software test automation #automation testing approach #test automation solutions

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retrogamestoreblr-blog · 5 years ago

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Leveraging The Power Of YouTube To Make Affiliate Sales With ClickBank & Amazon

Welcome to this 4-part course presented to you by TheBestAffiliateMarketingPrograms.com. We recommend that you turn off all notifications and distractions and take notes while watching the videos below. Putting into practice what you learn here will be well worth your time and attention. At the bottom of the page we recommend you signing up for FREE for 1000's more FREE training courses.

Follow these quick steps to start earning commissions today:Step 1: Identify Your Niche. If you're not too sure what your ideal niche may be, just choose one and run with it – you can always change your mind, rinse and repeat, and go with another niche at a later time.Step 2: Choose a Market Place. Work out exactly which marketplace/network/store you will be utilising to find products to sell.Step 3: Select a Product. Do lots of research here in order figure out the exact product you wish to promote. Then go ahead and grab your affiliate link!Step 4: Shoot Your Video. Work out exactly how you are going to make your video (eg. talking head, screencast, etc.) and start recording it.Step 5: Upload and Optimize. Get your video on YouTube and begin optimizing the title, description, and keyword tags in order to gain maximum search visibility.Step 6: Rinse and Repeat. Go ahead and choose another product and begin again with steps 3 through to 5.AND THAT IS JUST THE VERY TIP OF THE ICEBERG…Want to Learn More? To learn in more detail exactly how to leverage each of these 6 steps and start making real commissions on autopilot, watch our series of training videos below and start implementing our blueprint today!

video #1

Video #1 covers affiliate networks or marketplaces. We’ll be talking about how you can select and also get setup with the associate market place that’s right for you.

video #2

Video #2 is about choosing the all important product. We will identify the methods to take in how to recognize which items will sell best for you.

video #3

Video #3 is where we are going to go on a little about traffic, specifically the YouTube videos in addition to the best ways to utilize traffic generation methods properly.

video #4

Video #4 is where we’ll develop your battle plan and also figure out the best ways to implement what you’ve learned.Course Resources/Tools#1/ SnagitSo as you learned in our Affiliate Marketing guide, video is one of the most effective ways of marketing and promoting affiliate products. But let’s face it: not all of us want to put our faces on camera. And not all of us can create professional animated videos. Frankly, a lot of us wouldn’t have the time to do that kind of stuff even if we could do it. So what’s the quickest and easiest way to crank out videos promoting affiliate offers?Screen recordings.And the quickest and easiest way to do screen recordings is with a tool like Snagit.Seriously. All you need to do is record your screen while looking at a product or web page, give a little verbal overview, hit finish and upload it to YouTube. Rinse and repeat.CLICK HERE to go grab Snagit.#2/ VidiFire (OUR TOP RECOMMENDATION)So maybe you’ve got a cool camera or an animated video software and you’re all squared away in that department.The question is, how do you stand out from the other five million people who are promoting affiliate offers through video? How do you make sure YOURS works?Well what if there was a sales video expert who had made thousands of dollars promoting products via video and had boiled every last part of an effective video down to a science? And what if that expert were to show you every little secret he had about making the pitch in a way that get’s the sale every time?Well, lucky for you, this video guru has done exactly that and he’s offering it all to you with Vidifire. CLICK HERE to learn more about it.#3/ Affiliate TitanDo you remember when that first self-described guru you encountered online told you how easy affiliate marketing would be?Remember the video montages of people relaxing on the beach and enjoying life?Yeah, that would’ve been nice…By now you know that affiliate marketing is a lot of work!You’ve got to pick an affiliate platform or marketplace. Then you’ve got to figure out how to find top selling, trending products that will perform good for you ON THAT DAY. Then you’ve got to request approval and start writing up sales scripts for it. Then you’ve got to do the actual videos and upload them and HOPE they get ranked so people actually click on them. Then you’ve got to start the whole long process over again.What if you could grab one single suite of tools that does ALL of those things for you?If that sounds good to you, you’ll want to go check out Affiliate Titan 3.This mega bundle literally does all of this for you. It automatically shows you the best performing and trending products from all the major affiliate platforms and marketplaces and let’s you request an affiliate link for them. Then it spits out a pre-written sales script for that product, based on tested and proven templates. Then it automatically generates promotional videos for you. And finally, it automated the process of getting your videos to rank higher.Yeah, I know, sounds to good to be true. You need to see it to believe it. And you can do that RIGHT HERE.

"The Perfect Place To Learn Even More ...">> Don't miss this opportunity !!Quality training + appropriate tools + supportive community = more success online. Click the button below to join for FREE forever:{tcb_current_year} TheBestAffiliateMarketingPrograms.com. All rights Reserved | Disclaimer Read the full article

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lavinaweimannus · 6 years ago

Text

SQZin Leads Machine Review + Bonus & Discount Link For Early Buyers – Turn ANY Page Into A Viral Squeeze Page

SQZin Leads Machine Review & Bonus – Turn ANY Page Into A Viral Squeeze Page

SQZin Overview

Vendor: Bilal Khan Product: SQZin Launch Date: 18th March 2018 Front-End Price: $47 Our Verdict: Excellent, Highly Recommended Official Website: CLICK HERE One-Time Offers Available (OTOs)?: YES Type of Product: Cloud Based (Saas) Bonus Available: YES, CLICK HERE Buy + Discount Link: ORDER NOW

SQZin Review

SQZin is a cloud-based software that can turn any page into a viral squeeze page. This software helps you to build your lists quickly and also get viral clicks to your offers. Keep on reading as I share with you the detailed info about how it works, the features and benefits to you as a buyer and the exclusive bonuses I have for you when you order SQZin today.

SQZin Description

SQZin is created by Bilal Khan. You can instantly Turn ABSOLUTELY ANY Webpage/Link (News Article, Quiz, YouTube Video, Shopify Offer, Affiliate Link, FB post etc…) into a cash pulling, 100% viral squeeze page with SQZin.

No writing – no editing – you don’t even need to have a website – or even speak English to build lists & profit with this!

Use any link you like – or use our software to:

1) Find viral content or use any page you choose (news articles, affiliate links..etc)

You can search for videos, articles or products using our constantly growing database of content updated every 10 mins. Think ‘BuzzSumo’ on steroids, WITHOUT the $250 a month fee.

2) Turn it into an instant squeeze page with your CTA, banners or optin forms

This works for any kind of page you can think of, making ANY share you make instantly more profitable … see examples below for some real-world application.

SQZin Features

Discover viral contents

Viral Squeeze Buttons

Timer Controlled Squeeze

Add CTA’s & Optin Forms

Instant social squeeze buttons

Benefits of Buying SQZin

It’s fast and easy

Increase affiliate sales and commissions

Increase your optin leads and grow your list

Turn every share button into a Done For You squeeze page

How SQZin Works

Create differnt media pages

Create several splash pages

Create many Call To Action (CTA) buttons

Watch the video below to see how SQZin howrks.

SQZin Demo Video

youtube

OTOs & Upgrades AvailableLUS

OTO1 : Sqzin Pro

$17/m, $27/m or $47/mAdded Features Include: – Autoresponder Integration – WordPress Plugin – Retargeting Pixels – Custom Scripts – Custom Overlay Feature

PLUS Added Media Pages & Splash Pages

OTO2 : Agency – $97 or $197 one time payment

Agency Access giving the ability to create 10-20 client access accounts

OTO3 : Sqzin Cash – $97/yr

Covert Commissions integration unlocking their choice of done for you, 100% managed marketing campaigns to automatically monetize their leads. If they cancel after 1 year they get to keep and use everything they own.

Recommendation & Conclusion

SQZin is recommended to any internet marketerr who wants to ride on the wave of a trending or viral story to build their lists. SQZin is simple and easy to use and comes at a relatively cheap price. Get one and increase your leads today.

[ps2id id=’my-bonus’ target=”/]

My Super Bonuses For You When You Order Today

Article Buddy Pro

Article Buddy generates 100% unique content at the push of a button.

Authority Blogging

Learn simple, yet effective ways to dramatically increasse the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy managing your blog.

Big Traffic Firesale

This course will show you how to use multiple social network and other websites to link the desired site that needs traffic.

Content Marketing For Beginners

Easy to follow 5 day crash course you will be introduced to the power of content marketing. Learn the different forms of content that you use to grow your business.

Content Syndication

A series of 40 On-screen, easy-To-Follow video tutorials on how to market and publish your content expertly. Topics covered are Article Marketing, Reddit, LinkediIn, Facebook, Hootsuite, Twitter, Instagram, Video Syndication, Press Release, and much more.

FBVidmatic

FB VidMatic creates entire fully monetized sites out of Facebook newsfeeds!

Hashtag Genius Pro

Hashtag Genius brings you viral social media traffic at the push of a button, all with the power of hashtags.

Image Sharing Profits

In this guide, you’ll learn about some of the different money making methods, such as well as ways to increase your follower count and improve your engagement rates.

Instant Content Creator

Effortlessly kick-out articles with a proven steb-by-step software to show you how.

Link Supremacy

Link Supremacy provides the perfect balance of backlinks to skyrocket straight to #1 in Google in less than 7 days.

Logo Studio

Logo Studio creates amazing logos with the push of a button from hundreds of high-quality templates.

Social Media Boom Plugin

Turn your wordpress blog into a social powerhouse! The simple and fast way to increase social conversions. Take the social features of some of the highest like Buzzfeed or Upworthy and add tem to your blog posts.

Turbo GIF Animator

Make animated images in less than a minute.

UltraVid

UltraVid creates 1-click video sites complete with monetization.

VidConnect

VidConnect curates & monetizes videos on Autopilot so you always have fresh, high converting and easy to rank content on your sites.

VideoStrike

Video Strike is a powerful desktop app that creates incredible presentations for your videos & webinars.

VidLock

VidLock is a premium WP plugin that lets you capture leads and make more sales by “locking” your videos until visitors perform a certain action.

VidPix Pro

VidPix lets you place buy buttons, optin forms and even videos on top of your images.

Vid Promo Pages

Vid Promo Pages is a premium page builder that comes with tens of ready made template of our highest converting sales pages.

Webby App

WebbyApp turns any WP site into a fully fledged mobile app (iOS & Android)

How to claim your bonuses

Click on the buy now button above or through any of my affiliate links on this page.

Go through the order process successfully. If you buy any of the OTOs or Upsells (if available), you get the chance to get the Bonus offers above + select 1 bonus package from the exclusive bonus package.

After completion of your order, access your bonus offer from the product’s access page on JVZoo or WarriorPlus. Downloading the bonus offer above is automatic and instant. (If Clickbank, please send a message with your transaction ID to [email protected] to access the bonuses below.)

Buy more OTOs or Upsells and stand the chance to select more than 1 bonus package from our exclusive bonus packages

The post SQZin Leads Machine Review + Bonus & Discount Link For Early Buyers – Turn ANY Page Into A Viral Squeeze Page appeared first on MarvyReviews.com.

source https://marvyreviews.com/sqzin-leads-machine-review-bonus-discount-link/ source https://marvyreviewsus.tumblr.com/post/183541111092

0 notes

tigonfluff · 6 years ago

Text

SQZin Leads Machine Review + Bonus & Discount Link For Early Buyers – Turn ANY Page Into A Viral Squeeze Page

SQZin Leads Machine Review & Bonus – Turn ANY Page Into A Viral Squeeze Page

SQZin Overview

SQZin Review

SQZin Description

No writing – no editing – you don’t even need to have a website – or even speak English to build lists & profit with this!

Use any link you like – or use our software to:

1) Find viral content or use any page you choose (news articles, affiliate links..etc)

You can search for videos, articles or products using our constantly growing database of content updated every 10 mins. Think ‘BuzzSumo’ on steroids, WITHOUT the $250 a month fee.

2) Turn it into an instant squeeze page with your CTA, banners or optin forms

This works for any kind of page you can think of, making ANY share you make instantly more profitable … see examples below for some real-world application.

SQZin Features

Discover viral contents

Viral Squeeze Buttons

Timer Controlled Squeeze

Add CTA’s & Optin Forms

Instant social squeeze buttons

Benefits of Buying SQZin

It’s fast and easy

Increase affiliate sales and commissions

Increase your optin leads and grow your list

Turn every share button into a Done For You squeeze page

How SQZin Works

Create differnt media pages

Create several splash pages

Create many Call To Action (CTA) buttons

Watch the video below to see how SQZin howrks.

SQZin Demo Video

youtube

OTOs & Upgrades AvailableLUS

OTO1 : Sqzin Pro

$17/m, $27/m or $47/mAdded Features Include: – Autoresponder Integration – WordPress Plugin – Retargeting Pixels – Custom Scripts – Custom Overlay FeaturePLUS Added Media Pages & Splash Pages

OTO2 : Agency – $97 or $197 one time payment

Agency Access giving the ability to create 10-20 client access accounts

OTO3 : Sqzin Cash – $97/yr

Recommendation & Conclusion

[ps2id id=’my-bonus’ target=”/]

My Super Bonuses For You When You Order Today

Article Buddy Pro

Article Buddy generates 100% unique content at the push of a button.

Authority Blogging

Learn simple, yet effective ways to dramatically increasse the amount of traffic, subscribers, and revenue from the start, while also decreasing the time and energy managing your blog.

Big Traffic Firesale

This course will show you how to use multiple social network and other websites to link the desired site that needs traffic.

Content Marketing For Beginners

Easy to follow 5 day crash course you will be introduced to the power of content marketing. Learn the different forms of content that you use to grow your business.

Content Syndication

FBVidmatic

FB VidMatic creates entire fully monetized sites out of Facebook newsfeeds!

Hashtag Genius Pro

Hashtag Genius brings you viral social media traffic at the push of a button, all with the power of hashtags.

Image Sharing Profits

In this guide, you’ll learn about some of the different money making methods, such as well as ways to increase your follower count and improve your engagement rates.

Instant Content Creator

Effortlessly kick-out articles with a proven steb-by-step software to show you how.

Link Supremacy

Link Supremacy provides the perfect balance of backlinks to skyrocket straight to #1 in Google in less than 7 days.

Logo Studio

Logo Studio creates amazing logos with the push of a button from hundreds of high-quality templates.

Social Media Boom Plugin

Turbo GIF Animator

Make animated images in less than a minute.

UltraVid

UltraVid creates 1-click video sites complete with monetization.

VidConnect

VidConnect curates & monetizes videos on Autopilot so you always have fresh, high converting and easy to rank content on your sites.

VideoStrike

Video Strike is a powerful desktop app that creates incredible presentations for your videos & webinars.

VidLock

VidLock is a premium WP plugin that lets you capture leads and make more sales by “locking” your videos until visitors perform a certain action.

VidPix Pro

VidPix lets you place buy buttons, optin forms and even videos on top of your images.

Vid Promo Pages

Vid Promo Pages is a premium page builder that comes with tens of ready made template of our highest converting sales pages.

Webby App

WebbyApp turns any WP site into a fully fledged mobile app (iOS & Android)

How to claim your bonuses

Click on the buy now button above or through any of my affiliate links on this page.

Buy more OTOs or Upsells and stand the chance to select more than 1 bonus package from our exclusive bonus packages

The post SQZin Leads Machine Review + Bonus & Discount Link For Early Buyers – Turn ANY Page Into A Viral Squeeze Page appeared first on MarvyReviews.com.

from MarvyReviews.com https://marvyreviews.com/sqzin-leads-machine-review-bonus-discount-link/ via IFTTT

#IFTTT #MarvyReviews.com

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