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How to select an alternate target email field in MassMailer campaign?
MassMailer is an elegantly simple Email solution for Salesforce CRM. MassMailer is the best solution for sending marketing or transactional emails via the MassMailer Outreach wizard or campaigns without hitting any Salesforce email limitations. MassMailer provides solutions for Sales, Marketing, or any other corporate team that needs to send emails right within Salesforce. MassMailer supported industries like financial services, higher ed, real estate, franchise, e-commerce, hospitality, retainer, staffing/recruiting, and others.
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AmazonBot - What is Bezos up to ?
Yet another shitty corporate bot sucking up data and probably for another LLM
Every time this happens I get unreasonablly upset about it, a company deciding that things on the internet are theirs to hoover up to repackage and resell, are the same kind of bros that think consent is given because you were too drunk to say no at a frat party.
I donât have a problem with crawlers as long as their intentions are right, the internet is for sharing, I want to share my things with the world and if your bot comes to index my site in search results thatâs cool. I allow plenty of crawlers that I know of to come as often as they like, I in fact encourage projects like the Internet Archive to take what they want.
# Allow the internet archiver to access my whole site User-agent: ia_archiver Allow: / User-agent: archive.org_bot Allow: /
The act of having a .fr domain already says yes, I want the BnF to take a copy and preserve it, even the cringe shit from 2001.
What I absolutely take exception to is assholes like Sam Altmann crying that they should be able to fuck over everybody because their business of making plagarising machines doesnât work if people donât want their work to be plagarised.
Back in 2022 I found Salesforce had a bot that went wild on one of my sites and started to try and break into the comments section, it took months to get an answer from them but I had to threaten them on two fronts - copyright and GDPR. The work to do this is unreal and most of the time theyâll back down as my copyright policy is pretty clear Attribution, Non Commercial, Share Alike. GDPR is also a clear one if theyâre collecting information to build profiles without consent, which is exactly what Salesforce does.
But again, this takes my time and I shouldnât have to do this, I shouldnât have to figure out what asshole bots are being created daily. Our dipshit governments that are far too busy trying to break encryption should be coming up with a legal framework to put a limit on what companies can take, allow legitimate uses such as research, while forcing an opt-in solution for anything that isnât simple search index. There are much better people on this planet that could give the pros and cons of this kind of thing and write a proposal that respects the openness of the internet, while restricting the capitalist theft machines.
But what is BezosBot upto ? Probably wants us all to piss in bottles, but it claims Amazonbot is Amazonâs web crawler used to improve our services, such as enabling Alexa to answer even more questions for customers.
We can guess that rolling my blog at 3h in the morning and hoovering up my entire LiveJournal archive has absolutely nothing to do with shopping tips and would be an indication that the worldâs data monster is probably trying to make line go up with their own rendition of a LLM.
Bref, this means I have to send yet another stern email to force them to delete everything they just captured and never do it again.
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Mastering Data Segmentation Best Practices in Marketing Cloud
Effective marketing is all about personalization and relevance in today's fast-paced digital world. Businesses harness the power of Marketing Cloud platforms, enabling them to streamline their marketing efforts and engage customers more meaningfully to accomplish this. Data segmentation is at the heart of these endeavors, a fundamental strategy that empowers marketers to divide their audience into distinct, targeted groups. This blog will delve into the art and science of data segmentation, uncovering proven techniques, expert insights, and practical tips that will elevate your marketing game.
Crafting Audience Segments in Marketing Cloud: Methods and Approaches:
SQL Queries
Data Filters
Contact Builder
Third-party Applications
1. SQL Queries
A primary strategy for segmenting your customer base involves creating tailored SQL queries. While this method might present challenges in customer categorization (as shown in the example below), it offers the most flexibility for customization. SQL queries allow you to craft concrete segments by creating targeted questions. The resultant customer list is stored in a designated data extension when you run these queries. If you are familiar with SQL language and terms like 'as,' 'where,' and 'join,' you're ready to get started. To create an SQL query, Navigate to: Journey Builder â Automation Studio â Create Activity, then choose SQL query.
Advantages:
Full adaptability to your requirements.
Explore multiple data extensions using the 'join' clause (unavailable in other methods like data filters).
Automate query execution via Automation Studio, e.g., fetching daily lists of recent purchasers.
2. Data Filters
Data filters provide a simpler approach to segmenting your customer base. You can drag and drop desired fields into your filter using a user-friendly interface. Applying fundamental logic with 'AND' and 'OR' operators allows you to define your segments effectively.
Essentially, you are forming a subset within a specific data extension. This means your options are confined to the data present in that extension. Filtering is limited to the columns within that extension, excluding related information about customers. For instance, let's clarify with an example: Imagine you aim to target individuals aged 18-25 who purchased yesterday. If the 'AGE' column is in the 'Sales data extension,' a data filter can be used to create this segment. However, since purchase records do not typically include age ('AGE'), which likely resides in the 'Client data extension,' a data filter can't achieve this. Using SQL queries becomes necessary in this scenario. To create a data filter, access: Email Studio â Choose 'Data Filters' from the Subscribers dropdown menu.
3. Contact Builder
Contact Builder serves as Marketing Cloud's comprehensive and ready-to-use segmentation tool. It offers a user-friendly drag-and-drop interface similar to data filters. Yet, what sets Contact Builder apart is its ability to span data extensions and enhance audiences by adding data. This tool grants access to demographics, behaviors, and more, categorized into 'attribute groups,' 'events,' and 'populations' for segmentation. However, it is essential to note that these audiences are static, necessitating daily updates to ensure accuracy. To make the most of Contact Builder, it is advised to enlist an expert to expedite setup. Subsequent training in Contact Builder is crucial to harness its capabilities and advantages fully.
4. Third-party Applications
One of the significant advantages of utilizing Salesforce products is the availability of pre-built third-party applications. Consider DESelect Segment as a prime illustration. With its user-friendly drag-and-drop interface, DESelect Segment empowers you to merge data extensions, set filter parameters, and perform calculations without requiring SQL. This constitutes genuine drag-and-drop segmentation within the Marketing Cloud. Although an extra expense is involved, adopting DESelect Segment offers the best of both realms. It combines the versatility of SQL queries with the ease of data filters, providing a comprehensive solution.
Summing up
Having gained insight into the inefficiencies of finding target customers within Marketing Cloud, you are now equipped to make informed decisions on customer segmentation. With a clear understanding of the four options, you can proceed confidently to streamline your approach and effectively connect with your desired audience.
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Marketing Coordinator, at Dobility
DOBILITY IS HIRING: MARKETING COORDINATOR
Weâre looking for an energetic and entrepreneurial individual to join our efforts to grow our business and achieve our social mission. Although we are a small, lean, and early-stage social enterprise, our product, SurveyCTO, has already been used by thousands of teams in roughly 165 countries. This position offers the opportunity to play a critical role on the growth team to identify and generate opportunities, assist our global user community, and execute marketing activities.
Candidates should be committed to Dobilityâs mission of providing great technology to improve data for research, social, and public sector organizations. Professionals with a talent for sales, product marketing, and the desire to have a hands-on role on an energetic start-up are encouraged to apply.
This position is based in the Washington, D.C. metro area with limited travel.
Responsibilities:
Research: Conduct and report research on growth opportunities (existing and
prospective organizations); the competitive landscape; social media influencers;
marketing opportunities and channels; as well as relevant publications and current
events within the field research and international development space.
Front-line sales and inquiries: Respond to sales emails from prospective and current users and follow up on qualified leads. Appropriately research and document each exchange to keep our CRM up to date.
Management support of CRM: Assist in managing our CRM which includes daily data entry and cleaning, record organization, and report generation.
Support executing marketing activities: Collaborate with growth team on drafting, editing, formatting, and distributing marketing materials and key messaging via social media platforms, email campaigns, video tutorials, website updates, blogs, external professional forums, presentation decks (PPT), and written collateral.
Operations: Execute administrative and operational tasks for office management, finance, and travel.
Project tracking and reporting: For each project, track and report all results regularly to Director of Marketing and Strategic Engagement.
Ideal candidate profile:
Excellent communications skills â both written and verbal.
Excited to learn Dobilityâs business by doing.
Ability to execute multiple projects â short and long-term â in an organized and
timely manner.
Fast learner, able to both independently problem-solve and work collaboratively.
Detail-oriented (e.g., cares that complement and compliment are different things).
Obsessive about doing high-quality work.
Preference for working in a fast-paced start-up environment and being part of a fun, energetic team.
Passionate about improving the world through oneâs work.
Experience with Wordpress, MailChimp, Salesforce, Hootsuite, and social media platforms is a plus.
Knowledge and experience working in a start-up, technology company, and/or
international field research a plus.
Location and hours:
This is a full-time position based in Washington, DC. Particularly for those with longer commutes, flexible office and telecommuting schedules are possible. Salary and benefits:
The salary range is $30,000 to $50,000 plus benefits packages, including health insurance and 401(k). The specifics will depend on the applicantâs level of prior experience.
About the organization:
Dobility, the company behind SurveyCTO, was founded by Dr. Christopher Robert, an early tech entrepreneur and CTO who left technology to live overseas, train in economics and public policy, then research and teach at Harvardâs Kennedy School of Government. His experience on the ground made him realize that the research and development sectors badly needed better technology to gather and manage data. Dobilityâs mission is to help ensure that high-quality data is affordable, so that more decisions are based on good data (vs. bad data or no data).
Dobility differentiates itself in the market by providing unmatched reliability, affordability, and customer support. It is a fast-moving company with a motivated team that has spent time in the field to understand customersâ pain points first-hand.
About the product:
SurveyCTO is the most reliable, secure, and scalable mobile data collection platform for researchers and professionals working in offline settings. It can be used online or offline, on the web, tablets, or mobile phones. Most often itâs used by surveyors in the field to perform guided interviews with survey respondents (âComputer Assisted Personal Interviewsâ). It protects against fraud by recording how long surveys take, audio recording when suspicious behavior is flagged, and employing statistical algorithms to look for anomalies in the data.
Itâs also an extraordinarily flexible platform that allows for advanced survey logic, pre-loading existing data into survey questions, and automatically merging incoming data into back-office applications like Excel. SurveyCTO has been used to collect millions of survey submissions in roughly 165 countries by organizations such as the World Bank Group, Save the Children, Clinton Health Access Initiative, Innovations for Poverty Action, and many others. You can see other examples of organizations we work with on our website.
Dobility is an equal opportunity employer, and we value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
TO APPLY:Â To apply, please fill out this online application form here. You will need to provide a resume and a writing sample (no more than 1,000 words) or PowerPoint presentation (no more than 5 slides).
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Crm and email marketing software
With Salesforce, every customer-directed message can be personalized. Salesforce Marketing Cloud makes real cooperation between between users and departments possible, creating a seamless customer experience in the process. With imagery thatâs flexible and timely, CRM email marketing is making a difference for firms and vendors who are reaching out more deeply and further than they ever envisioned, allowing for more accurate lead targeting. Far from being an unsolicited annoyance, marketing emails become valuable notifications to already-interested parties. In essence, it turns every marketing interaction into something directly applicable to the needs of each individual recipient. Companies can personalize each contact, get to know names and shopping habits, and even anticipate customer interests with CRM email marketing. This is done by using a customized approach to email marketing managed for targeted needs, usefulness, and nurturing relationships - hopefully leading to lifelong, mutually beneficial relationships. The option to âunsubscribeâ from said marketing campaigns became standard.ÄŹRM email marketing is a strategy aimed at keeping customers from exercising that option, by appealing to them in a way thatâs much less intrusive. As complaints increased, marketers realized courtesy would be a selling point and cooperated - as mandated by the FTC in 2003. These unsolicited offerings were labeled as spam, and resulted in the creation of various spam-blocking solutions. But while this was a good solution for marketers and interested leads, most recipients of these marketing efforts found themselves overwhelmed with the â spray and prayâ messages being shot-gunned into their inboxes on a daily basis. The end result was that marketers were able to throw an exceptionally wide net, identifying a large number of interested leads, despite the percentage of interested leads being a comparatively small portion of the total individuals being reached. Additionally, the sender had a low-cost medium to reach scores of clients and prospects all at once. First, recipients were able to gauge their interest at a glance without having to invest valuable time. There were two advantages of traditional email marketing. To this end, the most successful marketers are taking advantage of CRM marketing. For a message to stay out of the trash folder and actually reach potential clients, it needs to offer more than the same tired, generic, impersonal ad copy that has been in use for so long. After all, a staggering amount of data surrounds us on our screens, in our pockets, and in the Wi-Fi airwaves, and often, the only way to make sense of it is to reduce it. We all filter email, and you can expect your clients to do the same. Customers choose now, by various methods, whether to welcome the marketer onto their screens, and whether or not theyâre going to interact with the message. With this proliferation of email marketing comes a choice. Nearly four decades later, email marketing is crowded with faceless special offers, limited-time deals, and impersonal to-whom-it-may-concern advertisements. While it traversed the fledgling cyber-landscape of the proto-internet to reach approximately 400 ARPANET users, no one could have realized the significance of what had just been discovered. In 1978, the first mass-marketing email was sent.
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A Comprehensive Guide to Hire Salesforce Developers For Your Project
Salesforce continues to be the best CRM for the seventh consecutive year. The #1 cloud-based CRM platform allows you to create custom apps with ease using its low-code development architecture.Â
From Marketing Cloud to Pardot, Service Cloud to Sales Cloud, Salesforce hosts multiple general/industry specific solutions which can be designed for your specific business functions. To develop the best suitable custom application in Salesforce, you can leverage Customer 360 platform and built-in/third-party tools like Heroku, Lightning, Einstein Analytics, and Force.com.Â
While app development and customization are easier with Salesforce, it does not mean that anyone can create or customize solutions on it. You have to have experience of certain tech acumen and platform knowledge. If you are not a developer, you will most likely need professional assistance from developers and architects.Â
Responsibilities of a Salesforce Developer
A Salesforce developer performs multiple tasks on a periodic/daily basis. Here are some of them for your consideration.
To develop, configure, and deploy business applications on the Salesforce platform.
To create, maintain, and execute Visualforce pages, Apex code, and AppExchanges solutions.
Mapping functional needs to Salesforce functionalities using technical approaches and plans.
To work in close collaboration with departments ensuring customization is as per the need.
To maintain user roles and ensure there is no data/security breach.
To conduct workshops for teams so that they gain a better understanding of current gaps and required changes.
Integrating Salesforce with third-party applications for seamless data access.
Where to Look For Salesforce Developers?
Though Salesforce is the most popular CRM platform today, finding certified developers can be an excruciating process for most executives due to the tough Trailhead certification program. However, it does not mean that you will not find qualified developers. It's just a matter of searching for them in the right place with a keen eye.
Here are some places to look for Salesforce programmers:
1. Look for Referrals
Good development companies become popular by word of mouth. So if you are getting a reference from your business associates or employees, do give it a shot. Also, ask your friends and family for references. This way, you will not only get the best resources on board but will also be able to limit hiring costs/time.
2. AppExchange Listings
AppExchange contains detailed information about development companies. Based on their prior projects, experience, hourly cost, certifications, and customer testimonials, you should be able to shortlist a few development partners.
3. Social Media Platforms
Social media sites like Linkedin prove highly useful in hiring remote developers. You can view the candidate's work history, CV, testimonials, and activities and connect with them via email or direct message.
How to Shortlist and Hire Salesforce Developers?
Before you meet developers virtually/physically, you must go through their skill set. Ideally, a Salesforce developer should be familiar with various tools, must have specific technical, and soft skills.Â
Important Tools:
a) Force.com: It is a Platform as a Service (PaaS) product designed to simplify app development and deployment of cloud-based apps and websites. Developers can create apps or websites through the IDE and deploy them using Force.com servers.
b) Lightning App Builder: Your developers should also know Salesforceâs point-and-click tool âLightning App Builder. Using this, programmers can easily create and configure custom pages for Salesforce mobile app and Lightning Experience.
c) Heroku: Heroku is a part of the Salesforce platform. It allows Salesforce users to store, use, and integrate customer data with Salesforce for better CRM engagements. It would be a bonus for sure.
Technical Skills:
A Salesforce developer should have a fundamental knowledge of OOP Concepts, basic knowledge of C# and JavaScript, MVC style of designing, data management/modeling, Visualforce, Apex fundamentals, Lightning framework, Developer Console, Web Services, SQL, Jquery, Angular JS, and Bootstrap.
Soft Skills:Â
While you avail Salesforce professional services of developers, do emphasize on their soft skills as much as on tech skills. It can be a game-changer when you are going through a complex requirement or have critical development needs. Look for these soft skills in a developer:
a) Communication Skills: Interpersonal skills are a very crucial asset to have especially if you have a global client base or a large workforce.Â
b) Analytical Skills: A developer has to have good analytical skills to make critical decisions on the go. These decisions prove crucial especially in the initial development phase and during the maintenance cycle as well.
c) Project Management Skills: While analytical skills are more related to decision-making, project management requires in-depth platform knowledge. You can give developers some real-world problems and see how their approach those challenges.
Bottomline
The decision to hire Salesforce developers should be taken after due consideration. One must check the skill level, certifications, partnerships, experience, tech acumen, soft skills, and cost factors before making a well-concerted decision. At Damco Group we offer development support to hundreds of businesses and would be glad to offer you cost-effective development makeover.
Damco Group is a leading Salesforce Professional Services provider in the USA and Asia-Pacific regions with over two-decade of experience in imparting IT Services and Solutions to various industry sectors. Our team consists of 50+ certified Salesforce Developers, Product Consultants, Administrators, and Architects who have successfully delivered over 75 projects.
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Build Lifetime Loyalty through Meaningful Experiences with Salesforce Loyalty Cloud
The Salesforce Loyalty Cloud, which is essential for the Salesforce Customer 360, permits you to make and change redid committed projects utilizing fewer depictions than simply unique code fragments. This will help B2C and B2B clients in an assortment of connections across your business channel. Regardless of whether it's web publicizing, internet promoting, or in any event, selling in an ensured store, an adjusted deal can be an open method for bringing in cash.
What is a Salesforce Loyalty Cloud?
Salesforce Loyalty Cloud rewards you for contemplating your love program and improving, local area experience upgrades client regard. Beginning to end bit by bit that assists you with entering the market, you can make another program that has been adjusted to help your association and your business needs.
You will have all that you want to foster the limits of daily existence, including a vehicle of complete decision making through the Salesforce Marketing Cloud to expand benefits. You can likewise take an interest in the execution and commitment of the venture as people partake in your program, similar to the investigation of data to rapidly comprehend the significance of the affiliation. you. Discover precisely what the Salesforce Loyalty Cloud can do.
What are the advantages of Salesforce Loyalty Cloud?Â
Client care
The primary inspiration of all associations is to get clients and keep away from fluids. This is particularly significant in privately owned businesses because their clients might be more modest than colossal accomplices. Salesforce Loyalty Cloud can assist your business with accomplishing this objective. The more extended clients stay in your business, the more cash you will make.
Accumulate unrivaled perseverance
The fruition of your bookkeeping program is dictated by the number of individuals in your program and the measure of cash related to your business. Salesforce Loyalty Cloud gives devices to keep your clients drawn in and develop their general client base.
Market division
The kickoff of your association depends on their business and games arranging themselves through email, web, and web-based publicizing to help the ideal client at the most ideal time.
Strong choice help
Numerous customers commit themselves to remarkable brands, whether or not their deal or affiliation is high. With Salesforce Loyalty Cloud, B2B or B2C changes can make their business more dependable.
Exercise gives capability
Client dedication programs have a "boisterous voice," which persuades your clients to spread positive data about your business, including its piece and partners, to those near them. This will increase the exposure of your business to new clients.
Make new clients
Clients need an immaculate quality program that can attempt new things and affiliations. They are presently getting the advantages of your business, which ensures they are all in your picture.
Fit the cover
Exploration has shown that it can cost more to get a client than to have a current client. It is a direct result of the expense of progress, openness, and backing.
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The pandemic has driven How to reduce the threat of cloud ransomware will top $20 billion in 2021
How to reduce the threat of cloud ransomware
The pandemic has driven significant digital transformation efforts among enterprises looking to adapt to the new normal and effectively support growing remote workforces. As a result, SaaS platforms and services have become critical for business success. Unfortunately, with this growth, organizations and employees are becoming more prominent targets for ransomware. In fact, according to a recent report, ransomware attacks increased by 150 percent in 2020. As this threat continues to evolve, businesses are increasingly facing whatâs referred to as cloud ransomware â a new generation of attack that explicitly spreads through the cloud and encrypts SaaS data associated with cloud services.
Ransomware has gotten so pervasive that, according to Cybersecurity Ventures, itâs estimated the cost of ransomware will top $20 billion in 2021. These costs include a wide range of variables, including ransom fees, forensics, legal work, fines and penalties, data recovery requirements and more. The costs are rising, and unfortunately, so is the volume of effective ransomware attacks. In fact, in 2020, 73 percent of ransomware attacks were successful, which was an increase of 600 percent over the previous year. And every 11 seconds, a new organization falls victim to ransomware, according to Cybersecurity Ventures. Today average downtime from a ransomware attack is 16 days. And as an example, healthcare organizations pay out more than $8,851 per minute of downtime. The reality is that ransomware has become a multibillion-dollar industry for cybercriminals. Like any other successful business, ransomware schemes want to show positive revenue traction year over year.
But what exactly are criminals targeting with these attacks and why? First, cybercriminals are looking for new market opportunities. Many offline businesses remain closed due to Covid-19, which has somewhat narrowed the traditional âplaying fieldâ for cybercriminals. As a result, theyâve increased their focus and efforts toward phishing attacks to compensate. Last year alone, more than 75 percent of organizations worldwide experienced some sort of phishing attack. During this same period, as the global pandemic forced organizations to transform business operations, cloud services and applications have become even more mission-critical for businesses. The data shows just how significant a cloud has become. According to Synergy Research Group, worldwide spending on cloud infrastructure services increased by 35 percent year over year, and Flexeraâs State of the Cloud Report shows that most companies spend more than $1M a year on cloud services. In addition, companies are now fully committed to using services such as Google Workspace, Microsoft Office 365, Salesforce, Dropbox and Box, to name a few. This culmination of critical cloud service adoption and phishing attacks is creating a perfect security storm.
Securing data in the cloud As cloud services accumulate vast numbers of users in a single ecosystem, they become prime targets for criminals. Just imagine the damage a well-designed ransomware attack can inflict on a large segment of enterprises that all use Microsoft Teams or Salesforce. The economic impact has the potential to be devastating. And protecting against ransomware is becoming more and more challenging as cybercriminals release increasingly sophisticated algorithms each year. For example, new ransomware attacks block on-premises antiviruses and backup agents, delete backed-up data, and download sensitive information. They steal a victimâs saved credentials from web browsers and email clients (and threaten to upload it to public view if the victim doesn't pay the ransom), and more.
Hereâs a simple cloud-to-cloud example of a ransomware attack targeting SaaS data. First, a user gets an email that appears to be from their cloud service provider. It requires the user to click a phishing link to update an application. Second, a user installs a malicious OAuth app or a Chrome extension that requests a scope of permissions to access Google Workspace or Microsoft 365 SaaS data. Third, once permissions are granted, the app starts encrypting data directly in the cloud.
The bad news is that thereâs no miracle solution that can help you to keep your business data 100 percent secure in the cloud. But the good news is that a combination of best practices can help you significantly reduce the impact of a ransomware attack on your organization.
You need to continually (24/7) monitor your SaaS environment using a third-party provider. The provider can identify new ransomware attacks in real-time, remediate them, alert you immediately and provide an advanced incident response plan. One of the critical components of such a solution should be machine learning and artificial intelligence algorithms that can minimize false-positive rates and automate the process to reduce the human factor significantly.
Data backup Data backup is incredibly important as well. Use an independent cloud-to-cloud backup provider to back up your sensitive SaaS data to secure cloud storage. AWS, GCP and Azure are the most secure and trusted cloud storage services. Daily backup is a vital part of this process.
Since the majority of phishing emails represent the first stage of a ransomware attack, you need to protect yourself with an anti-phishing monitoring solution.
Additionally, you must monitor and assess all third-party apps your employees install. This includes marketplace apps, Chrome extensions, add-ons, iOS apps, Android apps, non-marketplace apps and any others that have access to your SaaS data. Some apps can be time bombs designed to launch ransomware attacks when you least expect it!
And finally, you should be educating your employees by implementing security awareness training on a quarterly basis. There are many online tools that can help you with this. Continue doing all the necessary data security work like managing filesâ permissions and access, outlining clear security policies and more.
At the end of the day, you need to evolve along with the changing ransomware landscape. In the past, cybercriminals have either broadly targeted every end user in hopes of receiving a small payment, or focused in on a single approach that used social engineering tactics targeted at specific organizations that are more likely to pay a higher ransom. Thatâs no longer the case now that weâve entered the cloud ransomware era. The mass adoption of cloud services by a broad range of business sectors has created an attractive aggregation point for both approaches. And theyâre successful because cloud providers have lagged when it comes to addressing security concerns. Donât let your organization be the next victim. Use the information above to close potential security gaps and shut out cloud ransomware before itâs too late.
Ransomware is a widespread threat to organisations across all sectors in 2021. According to The State of Ransomware 2021 report by Sophos, 37 per cent of organisations around the world were hit by ransomware in 2020 and the average cost of recovery from such an attack has more than doubled, from $0.76m in 2019 to $1.85m in 2020.
The average ransom paid was $170,404 â and almost a third of victims paid up. In addition to the significant financial cost and resource demands of recovering from an attack, ransomware can destroy brands and reputations, especially when personal data and other confidential information is involved. The annual Sophos survey, which polled 5,400 IT decision makers in 30 countries around the world, (mainly from mid-sized organisations) shows how not all industry sectors have been impacted as adversely by ransomware attacks.
Media, leisure and entertainment along with distribution and transport topped the list of sectors able to block an attack before their data was encrypted â with 47 per cent and 48 per cent, respectively, able to do so, compared to a global average of 39 per cent. In local government, which can have limited IT resources, only 28 per cent managed to avoid encryption, while healthcare (28 per cent) and oil and energy (25 per cent) also struggled.
The threat landscape for ransomware is changing. At one end of the spectrum there are unskilled criminals using off-the-peg ransomware-as-a-service (RaaS) software, such as Dharma, in a spray-and-pray approach. At the other end there are advanced, targeted and manually orchestrated attacks that involve innovative tactics, techniques and procedures as well as tools that are often also used by IT administrators and security professionals for everyday tasks. These advanced attacks involve the highest ransom demands, often running into millions of dollars. In addition, such attacks can combine encryption with the theft of data, which the attackers then threaten to make public unless a ransom is paid.
Some adversaries are skipping the data encryption stage altogether and are simply demanding a ransom to delete, or agree not to publish, the stolen data. A small, but significant 7 per cent of respondents to the global survey had experienced such attacks â double the 3 per cent affected in 2019. Anecdotal evidence suggests that central government and retail organisations may be particularly vulnerable to this kind of approach.
Does it pay to pay a ransom? The universal answer is no, but not everyone feels they have a choice. If you donât have up-to-date offline backups, a decryption key provided by the attackers may be the only way of getting your data back. But it is rarely that simple. The survey found that of the organisations that pay a ransom, fewer than one in ten (8 per cent) get all their data back, while 29 per cent recovered no more than half.
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Chester Wisniewski, principal research scientist at Sophos, says: âThis could be in part because using decryption keys to recover information can be complicated. Whatâs more, thereâs no guarantee of success. For instance, as we saw recently with DearCry and Black Kingdom ransomware, attacks launched with low-quality or hastily compiled code and techniques make data recovery difficult.â
Some attackers remain in the victimâs network after launching the ransomware, to see if the attack succeeded, but also so that they can threaten a repeat attack if the victim doesnât pay. Identifying and removing any trace of the intruders is vital to prevent this from happening.
What did the survey respondents expect from ransomware in the future? Of the 62 per cent of organisations that had not been hit by ransomware in the past year, nearly three-quarters expect to be targeted at some point. Around half of them (47 per cent) said this was because of the increased sophistication of attacks. The good news is that 6 per cent of those that had escaped attack â and felt they were unlikely to be a target in the future â said this was down to the expertise of their IT teams.
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