#SHOUTOUT TO EVERYONE WHO JUMPED ON MY LIL PLOT CALL YALL ROCK

[oh-phineas]

Phineas’s Social Media Marketing Project: Humans of Pride University

Wednesday, November 24 -- Instagram Boyfriend: An in-character Instagram post of another character. (5 different muns, ex: Phil posts one of Tom, Barbie, John, etc...) Please refrain from posting these in the Instagram channel, we do not want to flood. 

featuring: @notmuchofatail @knightley--phillip @ianthedisastrous @the-name-is-chip @geehosaphat (THANK YOU TO EVERYONE WHO PARTICIPATED!!!!)

Phineas C. Flynn Professor Soldi MKBU 2002: Social Media Marketing 15 November 2021

For my social media project, I decided to take inspiration from the Humans of New York project and create a Humans of Pride U project. This connects to the principle of direct audience engagement that we discussed in class because I worked with the photography subjects to tell their personal stories. On social media, people do not just want ads. They want content that will engage them on a deeper level.

I asked the subjects deep questions about their lives because I think a lot of people want to talk about deep things, but they don’t get the chance to in everyday life. But by sharing these personal stories, our brand will connect with audiences who can relate. For example, Chip shared that he is an orphan, which is not really something that comes up in everyday life. But that story could resonate with other people who come across the post online. It definitely resonated with me because my brother is not related to me by blood but he is one of the most influential people in my life.

I think this campaign could be useful for any kind of user experience-based product. Maybe a dating app, emphasizing the connections that you can make when you try to get to know someone. Or maybe it could be for an e-reader app, emphasizing the importance of storytelling. All in all, I think this was a deeply impactful campaign that will inspire people.

UNCENSORED/UNEDITED ANSWERS BELOW THE CUT! (because Phineas had to turn this in for a grade lmfao)

Greg: 

"P-..proudest moment? Oh... uhm... I uh... ..." Extended pause that needs to be justified with more than a '...' "...I..I suppose the one that... t-that comes t'mind n-now is...quite silly. I-... I mean there's... there's a few that uhm... that I should s-say probably. Graduating.. h-..havin' a..a business. When I..I was elected. The..the normal ones. But uhm... I...I actually felt.. more proud when I uhm... learned how to milk goats...? Which - ... sayin' it out loud... - Like i uhm...l-like I said. Sounds...weird, but.. It... it's somethin' I...never thought I'd do. Somethin' I'd never considered d-doin'. I-..I mean m'vegan so... it's.. kinda out of my.. interest or...beliefs? N'it.. it was somethin' I was sure I'd mess up n'...never get t'do again. And it... it was durin' a time I didn't think I'd... ever h-have a proud m-moment again. It...it was somethin' I did right when I kept thinkin' everything I was doin' was wrong, and... I -.. I dunno. I just.. it had been the..the first time I'd.. felt pr-proud of myself for doin' something in a long time. S'kinda... dumb but... I dunno why it s-stuck with me. The...little things I guess.."

Phil:

Well I always like to say that everything I do, I do for the spirit of Lord Byron — romantic poetry is actually my speciality. I know, I know; everyone thinks I’m a Bukowski bloke, but I actually find him… exhausting. Annoying, really. Lord Byron, though, that was a man who knew how to fuck. Sorry, can you use that for school? I can amend it if you need. But yeah, he was the original bad boy and I think I just want to be the Byronic hero of the Pride U campus. My mates think I’m ridiculous, of course. John’s all serious all the time, but he’s honestly the only reason I’m probably still alive at this point. Not that I have a death wish — I’m just an idiot. Me and Tom both, though Tom’s literally the kindest person I know; he just indulges me, that’s all. They’re my conscience, keeping my Bad Boy Byron-self from wandering the moors in a half buttoned white shirt and a bottle of whiskey.