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𝐊𝐄𝐘 𝐄𝐋𝐄𝐌𝐄𝐍𝐓𝐒 𝐅𝐎𝐑 𝐒𝐄𝐎 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘

Search engine optimisation (SEO) is the process of improving the visibility of a website ranking in the organic results of a search engine

✔️ Content The content of a website is the most important element of an effective SEO strategy.

✔️ Keywords Keywords are terms users type into search engines such as Google/Bing to find a website. Relevant keywords are a must in order to be found in the organic search engine results pages.

✔️ Meta title and meta description The meta title is the title published in the Search Engine Result Pages. It can be maximum of 55 characters to be displayed entirely in the SERPs.

✔️ Social media Social media is one of the best channels for businesses to interact with customers and provide updates from your business.

✔️ Backlinks It is a well-known fact that word-of-mouth is the best form of advertising for any business. Backlinks are exactly this, however, it can be considered the trickiest part of SEO as it requires outside sources to publish content about your business.

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