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keamo3-blog · 7 years ago

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Outsourcing IT MAY 2, 2017|IN BUSINESS, SOLUTIONS|BY TYLER GARRETT The Outsourcing IT Bubble Are you looking to do some Outsourcing of your IT? Outsourcing IT or technology services can be a mixture of great and sour. Delegating work to experts is the key to rapidly expanding, avoiding pitfalls, less bean counting in the future, and overall time savings. The money equation comes into play when you have no earthly idea how to do the work. Outsourcing Examples If you were not the most proficient with a weed wacker, you might ask little Jimmy down the road to assist. Well, the technology works the same way, except in the digital age, you can remote into anyone’s office digitally. This generates a huge gap for anyone saying anything. Studying Outsourcing Trends and Fads We did a silly study after spotting a few outsourced teams were changing the amount they told us they had as team mates. contacted the same teams with different emails. Found ten teams around the world, and 9 of them turned out to be 9 individuals, not groups. Another trend is very savvy sales people finding out they can outsource work for marginal prices out of the country. They have never worked a single technical project, and are landing customers with real world needs. The real dealer of shadow IT are unqualified professionals buying or selling these outsourced services. Shadow IT is that topic every one is discussing the effect, but never the causes! Outsourcing risk factors Being Tableau consultants we understand outsourcing risk factors. We are the consultancy they call when other consultancies crap out a proof of concept without documenting. The risk factor is outsourcing teams are not all created equal and there is no agency checking other BI firms. What if the outsourcing team doesn’t document? Welcome to my favorite clients. Padded by inexperienced solutions without a single document, and because of that have been paying their shadow IT team to keep things barely running. Premium charges coming from individuals that could ave documented but instead built a gate keeping role, welcome shadow IT. I was recently asked on a meeting with a 300million annual run rate custome. Their lead DBA challenged me when I said we needed to document more. The DBA got upset because I the problems kept rolling back to zero documentation. He got flustered and said, “Do you document everything?” My response was simple, “Only if I want others to be able to use it again.” Outsourcing risk is hidden risk Customers never hear about this risk factor, they never hear about the entire consultancy has never taken a single day of any programming or data courses, and have never worked in a single production environment. So, they have never implemented anything advanced. This can be a dangerous deal for unknowing business owners, and that’s a business opportunity for these new companies. From a digital perspective, it’s just easier to paste logos, make fake testimonials, and do all of that without ever implementing any technology. Outsourcing to unskilled project managers If you sell a services engagement and place a consultant, you are not automatically a wizard of agile methodology. The customer sends you money, and the work begins. This does not teleport you to the future of 8 years of project management experience. Rather you’re a sales person who sold a widget that you don’t understand. You might get things to work today, you might find an outsourced person for $8/hr, but you will never know if that outsourced team is real or fake. You can’t know if an outsourced team is genuine or fake unless you yourself know the technology. So how do people outsource if they can’t determine if they team is real? One thing you learn from consulting for years is that things break and expectations are always set incorrectly by people without any technical project or data experience. Clients are quickly put in dangerous situations when the quality levels of the efforts are misbalanced too. Imagine your sales person is great but your outsourced person has 8 times more experience. That sales person is going to look like the biggest waste of time and money, and often times in typical enterprise engagements, clients will ask for their money back if they feel like they were duped. Outsourcing generates a massive risk when seeing companies produced without a single onshore expert, and corporations legitimately collapse under the burden of spending thousands and thousands on unskilled and untrained hands. Also, after meeting client after client and seeing what happens when customers are duped for decades. It seemed apparent someone needed to start looking for that transparency or calling them out for being scam artists. Outsourcing turned into a fun data project Here at Dev3lop we live and die by data, that’s why we have been taking time off to study and learn more about new digital trends. I know that’s absolutely crazy, a consultancy that takes time off to train and research. What we noticed is we can have as many clients and customers as we could ever dream of, and it’s all relatively easy just requires a lot of intelligent clicks and strategies. So, like any rational business owner, we wanted to start outsourcing to teams and take on more clients. I like money, who would say no to more money! We said no to outsourcing to fake teams Fake Teams are generated by pre-sales or sales people, who have not done any of the advanced work before, and have no idea what happens when one of these things break. What you learn from consulting and programming is that things evolve and need extra attention. When your dashboard or website works today, what happens when it needs updates, what happens when that salesperson on the phone isn’t able to follow through? How to fact check outsourced teams Ask for a picture, resumes, and to speak with the teammates and this is where the first rule of fight club pops up. Never talk about who’s on the team, that’s against our company blah blah blah. Scam. When you want to determine if the outsourced team is real or not, ask for details. Personally, I found ten different teams from all around the globe and started asking them a lot of questions. Issues that were documented and the data just doesn’t match up. Every team has the same offer, $8/hr and you pay up front for the month. When asked technical scoping questions, easy questions we know the answer to, outsourced teams always added 10-15days padding on to their estimates. Leading us to determine a few things because websites are getting easier to build, and now authentic companies are starting to come up in the ranks and telling the story of the clients. Ready for the Outsourcing Bubble Burst – Scam Alert I’m writing this article as more of a public service announcement, to anyone looking to outsource their work to companies online. After seeing what an ‘outsourced SEO’ shop, with decorated logos and a beautiful website, did to our client’s website. We started doing research on this mythical $8/hr full stack developer. Companies taking a subscription for increased rank, dashboards, and consultancies with decorated logos, and not a single person in the business with a technical background. Something is fishy about this and especially fishy when they can take on an unlimited amount of customers, and only say they have a team. Outsourcing organizations pretend to be female Oh, so you haven’t noticed every single support chat or pre-sales email isn’t from a female? That’s the biggest web life hack of them all. They find a stock image of a woman, and crop it down, give her a name and now you have your first employee. Fake Outsourcing Teams in a Distant Country They are in a distant country because it’s easier for them to scam you. That’s 90% of what’s happening currently and big business is only getting away with using outsourced teams because they hire exceptionally gifted architects to interview, train, and manage their work 100% of the time. That logic can be used to determine if your consultancy is worth a damn. Instead of letting them run off and work on it, ask them to work on it, in front of you, on a screen share web cast. Did they just tell you they can’t do that? That’s likely because they are scamming you and it’s just one person managing lots and lots of accounts. The Outsourcing Rabbit Hole The rabbit hole leads you to a single person who lives in India, Malasia, or some distant country that removes any chance of getting your money back. There is no number to call, your lawyer will not be flying to Serbia to serve someone papers over $1000 WordPress website, and outside of emailing them to escalate, they are just one click from blocking you and taking your money. Outsourced Rabbits tell you they have a huge team of professionals Outsourced teams are saying they have a team of 100, 50, 30, and always with a plus sign on it. That’s because they want to simulate a team to ensure anyone untechnical or not in the know will only jump at the idea of spending $1000 a month for a full stack developer. Remember big business use, outsourced teams, because they manage their work and none of them are paying $8/hr. That’s a scam. What is the scam behind outsourcing? There are zero checks and balances when it comes to outsourced teams. They offer you a rate that is so low it’s silly not to send them money. When you have one customer paying you $1000 a monthly, the $8/hr is not manageable. This is why they pad everything with 10-15days of extra waiting and charge people insanely cheap rates, these rates are low because they are going to bill you and not work. What do you mean my outsourced team isn’t working? Are you telling them to clock in and out every day? That means they are doing the very least to earn those $8/hr. Especially if they live in a country that is 1000 miles away and in a single click they can erase you from their inbox, and block you for good. The scam is simple; they say they have a manageable amount of people.

#technology #outsource #outsourcing #computer #tech

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seogoogleexperts-blog · 7 years ago

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The Role of SEO Company For a New Website

Today, a number of websites are launched and these get lost somewhere in the web ocean. It is a fact that launching a website is useless until it is noticed by your targeted audience. Here, the role of search engine optimization comes as it is an only method that can satisfy all the needs of the website owners. Therefore, it is important to search the best Los Angeles SEO company immediately after launching a website. Basically, SEO is a method which ensures that your new website will definitely be noticed by different search engines. With this, your website will get higher search engine rank, which indicates that your site will be visited by a large number of people. When your website traffic will increase, it will ultimately boost your profit margin.

Role of an SEO company

Well, their major role is to increase the website's value and providing higher profits to their clients. The major aim of designing a website is to inform about the products and services of a company to the targeted audience and this objective is fulfilled by Search Engine Optimization Company. You know that different types of tools are used by a company for finding out how many people have visited the website. After this, they compare the result with their competitor's sites, means with the number of people who have visited there. In this way, they become able to analyze the steps which they have taken for improving the traffic of a website.

Some other concepts that are used by a company include the usage of certain targeted keywords for improving the website's visibility in different search engines. This step will ultimately improve the visitors on a website and enables the website owners to earn more profit. An SEO company works with an objective of converting the visitors of that specific website into clients. That's why, it is essential to get in touch with the best SEO Company when you have set up your business over the internet.

Select the right company

If you choose a reputed company, then you will connect with the experts who will provide you effective and efficient service. It is only possible when they have knowledge about different concepts of SEO as only then they can provide you the best and satisfactory service. Are you thinking how will you find the companies who are working in this field? Well, you can take the help of an internet as it is an only place where you will find a long list from which you can choose the one that has the capability to fulfill all your requirements. Don't forget to check their experience in this domain, as it is one of an important factor that decides how much better service they will provide you.

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These All Are Major Countries Where anyone Can Hire Seo Expert or Freelance Services and Boost Business.

#seo

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ronijashworth · 7 years ago

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What We Learned in October 2017: The Digital Marketing Month in a Minute

This month’s industry includes stories from most of the major tech companies, including Facebook’s News Feed experiments, Google’s ever-growing hardware selection, and Apple and Amazon both falling foul of the European Commission. There’s also the SearchLove London 2017 roundup and the best from the Distilled blog.

Industry news

Facebook News Feed experiments

Recently, Facebook has been trialling out a new feature called ‘Explore’. In a select few countries, including Cambodia, Slovakia, and Serbia, the News Feed has been split in two. The new feed offers stories outside of what your friends are sharing. However, the change has resulted in a drastic drop in organic traffic for some publishers. Distilled Analyst Robin Lord has given an excellent analysis of what the change might mean if it is rolled out further.

Read the full story (BBC)

Russian-backed FB posts reached 126 million Americans

Up to 126 million American users have been shown content originating from Russian-backed accounts in the run up to, and shortly after, the 2016 US Presidential elections, Facebook has revealed. In addition to political repercussions, the revelations will also put the social media giant under further scrutiny. Facebook has already announced plans to make the buying of political ads more transparent.

Read the full story (The Guardian)

Google's search for the sweet spot

Google’s hardware ecosystem has been expanding rapidly, with the likes of the Google Pixel 2, Pixelbook, Google Home and much more being added to their product catalogue. If the company hopes to compete seriously with Apple (the only brand more valuable than Google), it will need to discover its ‘sweet spot’ - or at least successfully add hardware into its existing sweet spot. Ben Thompson’s excellent analysis shows how it could achieve this.

Read the full story (Stratechery)

Google Tag Manager releases element visibility trigger for native scroll tracking

Page visibility is generally regarded as an important aspect of web analytics tracking, but without a native trigger built into Google Tag Manager, it has been difficult to monitor effectively. However, Google has now released its own element visibility trigger, making this much more straightforward. Analytics expert Simo Ahava gives his rundown of the new feature and how to set it up yourself.

Read the full story (Simo Ahava)

Google mobile-first index has started rolling out (slowly)

The Google mobile-first index has been, unsurprisingly, a hot topic for digital marketers since they first announced the details of the change last November. The rollout has now officially started with a ‘few’ sites being switched over to the new index. According to Google Webmaster Trends Analyst Gary Illyes, the rollout will continue very slowly.

Read the full story (Search Engine Land)

Amazon and Apple hit by EU tax crackdown

In a renewed crackdown by the EU on taxes owed by some of the world’s biggest tech companies, the European Commission also plans to sue Ireland for failing to collect €13 billion in taxes from Apple. Additionally, Amazon has been ordered to repay €250 million in back taxes. Apple, Amazon and other tech giants have all been accused of receiving beneficial tax arrangements in EU countries that were not available to other companies.

Read the full story (BBC)

Do you know how much revenue Amazon makes from advertising?

It might be one of Amazon’s lesser-known streams of revenue, but its earnings from advertising sales have been growing rapidly. In its Q3 earnings report, Amazon announced ‘other’ earnings of over $1.1 billion, and it is generally agreed that ‘other’ is almost entirely made up of advertising sales. This represents a 58% year-on-year growth, with Amazon CFO stating “advertising revenue continues to grow very quickly.”

Read the full story (Search Engine Land)

Google searches now correspond to location not domain

Google announced that it is changing the way it handles localised searches. Until now, the country code of the Google domain you used (i.e. google.co.uk for UK) largely determined which country you received results for. The change means that results will now default to the country where the search is being performed regardless of the Google domain used. The announcement has added significance, because the change will inevitably cause problems with localised rank tracking in the short term.

Read the full story (Google Blog)

Danny Sullivan joins Google

One of the most influential search journalists, Danny Sullivan, has joined Google months after announcing his retirement from journalism. While his official title has not yet been announced, he states he will “serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends on Google for answers.” Danny previously founded Third Door Media, which publishes Search Engine Land and organises the well-known SMX conference.

Read the full story (Danny Sullivan)

Distilled news

Another SearchLove London 2017 has been and gone. We sold out for the 2nd year running, as marketers from all across Europe, and even further afield, joined us for two days of advice and tactics from some of the best digital marketing minds you could hope to find. All the slides from the event can be found here. The next SearchLove event - San Diego 2018 - will take place on the 26-27 March and tickets are already on sale at early bird price.

Distilled CEO Will Critchlow was the closing speaker at this year’s London event, and in his talk, he proposed a new way to approach internal links and information architecture. He has shared some of the ideas from his deck in a detailed blog post. Principal consultant Jono Alderson has written about how Cloudflare’s new Workers tool will blur the line between CDN and CMS. Finally, NYC analyst Jackie Francis has shared her toolkit for the SEO apprentice, containing the best first steps to a number of common SEO tasks.

from Digital Marketing https://www.distilled.net/resources/october-2017-digital-marketing-month-minute/ via http://www.rssmix.com/

#digital marketing

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davidrsmithlove · 7 years ago

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What We Learned in October 2017: The Digital Marketing Month in a Minute

Industry news

Facebook News Feed experiments

Read the full story (BBC)

Russian-backed FB posts reached 126 million Americans

Read the full story (The Guardian)

Google's search for the sweet spot

Read the full story (Stratechery)

Google Tag Manager releases element visibility trigger for native scroll tracking

Read the full story (Simo Ahava)

Google mobile-first index has started rolling out (slowly)

Read the full story (Search Engine Land)

Amazon and Apple hit by EU tax crackdown

Read the full story (BBC)

Do you know how much revenue Amazon makes from advertising?

Read the full story (Search Engine Land)

Google searches now correspond to location not domain

Read the full story (Google Blog)

Danny Sullivan joins Google

Read the full story (Danny Sullivan)

Distilled news

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anthonykrierion · 7 years ago

Text

What We Learned in October 2017: The Digital Marketing Month in a Minute

Industry news

Facebook News Feed experiments

Read the full story (BBC)

Russian-backed FB posts reached 126 million Americans

Read the full story (The Guardian)

Google's search for the sweet spot

Read the full story (Stratechery)

Google Tag Manager releases element visibility trigger for native scroll tracking

Read the full story (Simo Ahava)

Google mobile-first index has started rolling out (slowly)

Read the full story (Search Engine Land)

Amazon and Apple hit by EU tax crackdown

Read the full story (BBC)

Do you know how much revenue Amazon makes from advertising?

Read the full story (Search Engine Land)

Google searches now correspond to location not domain

Read the full story (Google Blog)

Danny Sullivan joins Google

Read the full story (Danny Sullivan)

Distilled news

What We Learned in October 2017: The Digital Marketing Month in a Minute was originally posted by Video And Blog Marketing

#Video And Blog Marketing

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seoservicestoday-blog · 8 years ago

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Keeping Up With Latest Trends : SEO Boost Business

Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.

Through digital strategies, you can tap into the rapidly growing online market and increase the reach of your business. However, there is a catch; the internet marketplace is volatile and new techniques keep emerging. Staying abreast of all these changes and implementing them is not easy, especially for a small business. Luckily, digital marketing agencies have the expertise and resources necessary to drive full-fledged online marketing campaigns.

Services offered by Digital Marketing Agencies

The highly competitive nature of the internet marketplace calls for innovative thinking. A Digital marketing company brings this skill to the table with them. The primary goal of such a marketing partner is to increase your presence online, integrate your online profiles and platforms and perform market research for you.

To do this, a digital marketing agency will offer a broad range of services including:

Internet Marketing

This encompasses a number of strategies including market research, data analysis, quick monitoring and insights, digital optimizations and many others. A dedicated team of specialists will work with you to first understand your business before coming up with a tailored strategy.

Among the components of a digital marketing campaign are social media, online branding, cross platform, email, content marketing, content curation and mobile marketing to name a few.

Web Design And Development

Your website is a powerful tool and you cannot start without first developing a powerful platform. The best digital marketing agencies offer a comprehensive range of web design and development solutions, that would include e-commerce support, responsive web design, content management system (CMS), web application development, website maintenance and support, web performance analysis and much more. Your professional website will form the basis of all digital marketing campaigns.

Search Engine Optimization (SEO)

Now that search still remains the #1 driver of traffic to content websites, you have to optimize your website for search engines. An optimized website ranks highly on search engine result pages (SERPs) for keywords they target and is easier to find. A recent report shows that 93% of online experiences start with a search engine hence the need to boost your website's presence on search engine result pages.

Why Outsource Digital Marketing?

Many businesses try to manage their digital marketing campaign with disastrous effects. Many do not comply with Google Webmaster Guidelines leading to penalties, while others lose money trying to implement quick-fix techniques. Outsourcing your digital marketing campaign to an established agency comes with a lot of benefits including:

1. Comprehensive Expertise

An established firm has the resources required to hire the best personnel in a broad range of areas. There are web designers, SEO experts, copy writers, editors, specialist, and social media experts among others. When all these people work on your campaign, the outcome is better and you will have an edge over the competition.

2. Cost-savings

Hiring an agency for your digital marketing campaign might appear costly initially but that is until you consider the overall benefits. These experts save you money that would have been spent training your in-house marketing team and also bring in cutting edge technology to keep track of the campaign. You don't have to hire more personnel to manage your campaign and the tools deployed during a campaign will come in handy in other aspects of the business.

3. Keeping Up With Latest Trends

The world of digital marketing is fast paced and staying up-to-date is not easy. By partnering with an experienced digital marketing agency, you will bring in the latest ideas in digital marketing. These agencies are able to evolve with the industry and will help you leverage the latest trends.

There are many other reasons to partner with a digital marketing company. You will learn invaluable tips, have more time to focus on your core business, enjoy high ROI on your campaign and get invaluable outside insight into your business. All these benefits will help your business grow by boosting its online presence, raising ranking on SERPs, increasing conversion rates and building your brand as an authority.

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#seo

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gajendrashekhawat · 8 years ago

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How To Hire The Correct SEO Expert Online

Do you have a website and you are wondering just how you are going to market it? Are you in dire need of traffic to your site and you do not know how to do it? Relax. There is a way out. SEO marketing is the way out for you. All you have to do to achieve all this is hire the correct SEO expert.

SEO simply means the process of improving and increasing ranks of a website in a search engine. This is the acronym for search engine optimization. It is a very popular type of internet marketing. Most websites attribute their success to SEO as it has made them discovered and known very easily. You need to hire the best SEO expert for your site. An SEO expert is someone who is well trained in the field of SEO and has a lot of experience in the field.

There are considerations that you need to make before hiring an SEO expert. You also need to be aware that there are many people who claim to be experts in SEO marketing and you have to be extra carefully when picking the correct SEO expert. This is why considerations have to be made.

The correct SEO expert for you is one that you have seen the SEO services he or she has offered before. This is easily done by asking the expert to show you some of the previous SEO services rendered and if you like what you see, then this is the correct SEO expert for you. Suppose the said SEO expert declines to show you an example of previous work done, you need to flee as fast as possible.

Look for sites that are of the same niche as yours and see how they rate in search engines. When a site ranks high in search engines, then one thing is clear. The SEO expert who worked on it really did a commendable job. When you find such a site, try and find out exactly which SEO expert worked on the site and see to it that you hire the same SEO expert. You will be more at peace and confident of the SEO services rendered by an SEO expert that you have seen his or her work.

The correct SEO expert for you is one who gives meaning to keyword optimization. With keyword optimization, your sites chances of ranking higher in search engines are increased. This is possible as there are very competitive and popular keywords that will be inserted in your sites content.

Finally, the best thing that can ever happen to a site owner is having follow up from the SEO expert who marketed the site. It is very important for you to have an SEO expert who will constantly check on your site and how it is ranking in search engines. Close monitoring of your site ensure that your site does not go below its current rank and also improves it should the lowering in rank happen.

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s4g2seomarketingservice · 4 years ago

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5 Interesting Tools to Use For an Impactful SEO Content Writing

SEO content writing is the most crucial part of the Search Engine Optimisation process. An effective content grabs the attention of the right set or readers and makes the article fruitful.

Writing is not everybody's cup of tea. There are some obstacles some content writers face. We all stumble with the grammar, choice of words, spellings and creative ideas. Some writers also experience a slowdown in their work and lose their ability to produce new works.

How tools elevate the overall content quality?

Writing effective content helps marketers meet their SEO goals. Any detraction to the quality of work of a professional writer, is needless to say, is detrimental to the individual or the firm.

Besides, an aspiring writing firm is usually ambitious about acquiring new businesses. Cascading tasks like writing, proofreading and editing can help a firm streamline the writing process and keep up the quality. However, monotony of the job, backlog and lack of creativity can still hamper the quality of work.

To be able to deliver compelling content and not sink in the competition, Professional SEO content writers have to overcome any such obstacle.

Fortunately, there are technological advancements that make some of these tasks simple. Several tools simplify these tasks and are regularly used by most reputed SEO content writers .

Here are the list and description of some of these tools.

1- ProWritingAid

ProWritingAid is an excellent writing aid tool for writers of any background. Many clients, who rely on a continuous chain of supply of content, usually swear by the simplicity of the written material. Easier the content, more effortless it becomes for the readers to follow and retain the information.

Such clients insist on the readability of the content. It is divided into Flesch reading ease and Flesch-Kincaid grade level. They judge content on a certain scale and give out the results. Flesch reading ease states the percentage of ease in the content; whereas, Flesch-Kincaid tells you the level of the school grade comprehensibility of the material.

Keeping the quality of the content while matching these scores is not easy. ProWritingAid is a software that makes that task easy by suggesting replacements for words, phrases and shortening long sentences. You can rest assured about the clarity as well as the quality of your work.

2- WordStream

The quality and effectiveness of the content are its essentials. Even if you have unmatched quality and informativeness in your work and you also keep up with the trend, the right keywords are the ones to drive the right amount of and suitable traffic to the content.

Keyword research is, therefore, vital. WordStream is a software tool that makes it easy for you. There are several other tools available, as well. However, WordStream has captured most of the market due to its unmatched results. What's more satisfying is that the tool is free.

3- Copywritely

Need a more comprehensive tool for your copywriting business? There is one for you, which is also very affordable. Copywritely is the one point solution for many of your content writing needs.

It includes several tools that help you run a readability check, plagiarism check, keyword density check and so on. If it knows that the content ought not to rank high in the Search Engine Page Results (SERP), then it gives you writing tips to improve your content.

With good quality, remarkable and well-articulated content, you are sure to get better traffic and thus the conversion.

4- SEO Tagg

One of the essential parts of the content writing business is making your content strategy in line with your SEO goals. The best way to do this is by organising your content marketing, prioritising and understanding the value of future posts.

SEO Tagg does these all for you. It researches and keeps a look at the keywords on a real-time basis. It does this all as you write the content. Moreover, the best thing about this tool is that it checks for possibilities of including more keywords in your content.

It has the SEO metric analysis tool, and it makes your content better in terms of getting more attention. It is adopted by many bloggers, SEO experts and content writers across the globe.

5- Evernote

As aspiring content writers or writers of books etc., we have a lot of ideas. It may be baffling to jot them or write them down to fetch them easily later. It is convenient as it is available on various platforms like android, iOS as well as Windows.

You can save a precis, idea or any other material on your iPhone and access it from your laptop computer and start from thereon.

These were some of the most useful tools for Professional SEO content writing company to simplify and streamline many of their works. Which tools are you using in your content creation work? Do write to us and let us know.

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s4g2seomarketingservice · 4 years ago

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5 Cardinal Rules of Creating SEO Friendly Content

Developing quality content not only makes your brand look promising but conveys the right information to the visitors. Reach your audience with SEO friendly content and increase search engine ranking, brand awareness, and business growth. To help you with the same, content writing services play an essential role. Read to know the golden rules of creating SEO friendly content for a strong online presence.

A great website is a powerful tool that can generate leads and increase sales. It is a pioneer touchpoint for new visitors that help convince them by conveying the right message that connects your target audience with your brand at a higher level. But it can only prove to be beneficial when it is optimized rightly. To start with, you need SEO friendly content to reach out to your audience in the most effective manner and increase your search ranking at the same time.

SEO or Search Engine Optimization is a ubiquitous term but learning about it is crucial, so is its usage in the right manner. You need to know the step-by-step working of SEO to become an expert and make it easier for yourself to claim the hot-spot in the market for your brand. Being a content writing services agency , we help you learn the basics of how to write SEO friendly content to build a higher rank and visibility on search engines.

Step1: Keyword Research

Start with keyword research; it is the foundation of organic and successful content development and distribution. Keywords are the building block for the content that makes it quickly accessible on search engines. It is also said that long-tailed keywords also generate better results. They match better with customers' search, increase ranking, and generate leads. Start searching for appropriate keywords to invest your time and energy in the right direction and gain an effective result.

Step2: Structured Quality Content

There are a few golden rules of SEO friendly content writing to increase organic traffic.

It would be best if you came up with unique ideas for your content,

Insert keyword naturally, especially in the headline and first paragraph for effective on-page optimization,

Garner and provide authentic information for content reliability, and

Your content should be original, refined, and structured, with a crisp sentence for better readability.

Step3: Title Tag and Meta Description

Optimizing the Page Title Tag and Meta Description is necessary. Many customers chose to click on the link only after going through Title Tag and Meta Description while browsing through the search result. You need to invest time and effort to craft your title tag using keywords, keep in mind uniqueness, make sure all pages have a title tag and match the user's search result better. Meta description summarizes your page's content in an informative way, and it should motivate the customer to visit your site.

Step4: Mobile-Friendly Content

It is a must-follow SEO strategy to generate more traffic to your website. Optimizing your content for mobile devices is required. More and more people today turn to their smartphones to make a web search. Creating mobile-friendly content is a must that reduces bounce rate, generates traffic, enhances engagement, converts leads, and helps to grow business. So ensure to create mobile-friendly content, adjust the design as per screen sizes, and preview.

Step5: Optimize Image and URL

Optimizing images and URL is another important aspect of the SEO trend and is an extremely crucial step in optimizing web content. Many of us may not be aware that search engines take the website URLs and Image into consideration. You need to make sure that they contain keywords, clear, and shouldn't be too long. It boosts website ranking, user experience, and improves page load speed.

To provide quality SEO Friendly Content, you need to consider and follow these five tips and be original, authentic, and informative. Your content acts as a brand face for your customer, and it should be attractive and rightly structured.

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s4g2seomarketingservice · 4 years ago

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Drive More Traffic to Your Site by SEO Services

Instigating traffic influx is something that every newly launched website struggles with. After all, this traffic influx never comes easy as the website in its nascent stages remains an anonymous entity and struggles to launch something that might trigger the traffic inflow. SEO Services in India are dedicated to this cause and ensure that through their influence, traffic invariably starts flowing into the website without any further fretting. Every SEO Firm providing Outsourcing SEIO India services ensures that this happens well and through the best of methods and practices.

SEO has a very unique way of working. It works on all those forums where the reader and viewer base is high and goes about doing some belligerent and hard hitting promotional tactics. These tactics include diverse link building, content rewriting, website redesigning, social bookmarking and meta-tagging. All of them get done well by the SEO firm that Provides Outsourcing SEO Services India. These are certain very powerful features through which traffic influx gets triggered. They are organic tactics employed by service providers as people over the web identify with them and the way they are disbursed. The message they convey is understood well and the credit for this goes solely to SEO. The process makes people aware about the way things happen and creates a window for web users to come and visit the website so that an impact is made well.

The website takes the surge towards the higher echelons of the search rankings. The momentum in that surge is continued well through all the latest novel features that are brought into the barrack and disbursed. This shift in strategy adds a lot of shock value to the campaign and viewers get to see something different all the time. Hence, it becomes evident that the user is able to empathize with the website and relate with it, which further prompts a decision of it going to the next level. The newness in the website is a big reason as to why the traffic keeps flowing in and also a reason behind it doing exceptionally well.

SEO is a concoction of many features. These features work all over the web and are a great playmaker. Since Google has started using its latest indexing feature, the Caffeine, it has become even more important for website promoters to ensure that the website is optimized well. These are certain ways of driving the traffic and ensuring that traffic keeps pouring in large numbers and makes the effect that it should.SEO India has a very strong influence over the search engine. Organic SEO methods are a great way of pulling in traffic and have that effect over the web. It comes down strongly to the way in which the methods get implemented and the places where they get deployed. These services have a very mystical and enigmatic quality about them which makes their case very strong. This strength takes the website places and makes it a strong contender over the web

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gajendrashekhawat · 8 years ago

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Hire Dedicated Seo Freelancer For All Major Countries & Languages in World

With the continuous expansion of the internet and the number of websites available on any given subject the ability to drive traffic to a specific site can be akin to finding a needle in a large pile of needles. This is where companies offering SEO services come in. SEO stands for Search Engine Optimization and companies offering SEO services basically create content for the website itself or other complimentary sites to help drive traffic to a specific site through the use of keywords. Creating keywords in the content of a given website is only one aspect of the many SEO services are available. Another aspect of SEO services is the ability to create back links.

Back links are links to a specific site from another webpage or blog and are an integral part of SEO services. These can come in the form of comments on a forum or blog or can be in article directories wherein articles are written on a specific topic, usually related to the keywords or keyword phrase that culminate in providing a link to the specific website at the end of the article.

SEO services are best used by companies whose main source of new clientele comes from the internet. The proper use of SEO services is of paramount importance. Some companies can made grand promises concerning their ability to deliver via SEO services but if they don't have a proven track record chances are you are better off with a more established and credible SEO services company. The ability to create content that is informative that also contains the proper density of keywords is very important of SEO services.

A company that only provides one aspect of the myriad SEO services needed to drive targeted traffic to a specific site is not the best choice for an SEO services company. There are, of course, companies that only offer a portion of all the SEO services available and they specialize in them. These SEO services companies are usually very upfront about what they have experience with and what they don't.

Many companies offering SEO services are involved in a sort of continuous education as it pertains to SEO and SEO services. The internet is constantly changing and as such those companies offering SEO services must adapt to the rapidly changing environment in order to keep up with the cyber world. Many search engines continue to change the way that they rank websites, therefore, a company offering SEO services must also stay abreast of these new developments and adapt or develop new strategies that will allow their SEO services to keep pace with the search engines.

In some cases companies that offer SEO services must be able to do keyword research for the client in order to determine which keywords are most likely to drive traffic to the intended website. This is one of the SEO services that are known as 'organic'. It is the logical outcome for a site dedicated to a specific demographic and target market. Proper research on keywords and keyword phrases is a must if you want to have a high 'organic' ranking in the search engines and is something that a good SEO services company should offer.

In the present scenario, it has become essential for the companies to be in the high ranks of search engine. SEO services enable websites to make more money, as the sales of the company are increased. Generally, firms call this as the profit making process. Every website needs regular updates to keep up the pace with technological changes.

Not only technology, even addition of new contents, texts and images is also required. SEO services India includes search engine optimisation techniques for updating the site. There are several companies in India that offer search engine optimisation services. These services make the websites informative by adding essential content.

With SEO services, quality as well as the volume of website improves. For getting the website optimised, most companies decide to outsource the work. Some service providers prefer to provide keywords to the entrepreneurs that are related to their products or services. Keywords hold utmost importance in SEO services because only the right keyword brings perfect result for the users, who search for a services or products in the search engine.

Basically, there are two types of SEO services India that are offered by the service providers to optimise a site, namely on page optimisation and off page optimisation. On page optimisation of SEO services India is associated with the content and structure of the website. It normally involves modifying keyword frequency in the pages written in the Hypertext Markup Language. URL, Title, Headings, Hypertext Links and Body text requires keyword frequency modification.

On the other hand, in SEO services, off page optimisation is undertaken outside the website to improve the web ranking. It mainly focuses on the digital marketing of the website over internet, in terms of link building and social media marketing. Most companies offering SEO services India use methods like directory submission, social bookmarking submission and blog posting, among others, for off page optimisation.

Basically, the SEO companies conduct business in two ways, namely algorithmic and organic. In algorithmic type of SEO services, search engine relevance is increased by making the use of keywords and Meta tags. On the other hand, organic SEO maintains ranking of the website in the search result pages for a long time.

For search engine optimisation, hiring a SEO services company is profitable. These companies are aware of the optimisation techniques that are required for optimizing the site. Hence, the techniques applied by them help improving the traffic on the site. This increased traffic results in increasing the revenue of the company.

SEO professionals in India have sufficient knowledge and experience in both on-page and off-page optimisation. Therefore, most of the companies based across the world outsource their SEO work to India. Hiring a good SEO Company is advantageous as the professionals hold expertise in handling various projects.

Before hiring the company for SEO services, reliability, cost, results, timely delivery and market reputation are the factors that should be considered. Before outsourcing the work, companies must consider the details of the service provider. Charges of the SEO services differ depending upon the size of the company.

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