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#SEO Company Prosper Texas
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Boost Your Online Presence with Kiwi Web Solution - Trusted SEO Company in Prosper, Texas and Cedar Park, Texas
In today's digital age, a strong online presence is paramount for the success of any business. Whether you're a local establishment or a growing enterprise, having a well-optimized website that ranks high on search engines can make all the difference. This is where Kiwi Web Solution comes in as your trusted partner in Prosper, Texas, and Cedar Park, Texas, providing top-notch SEO services that deliver results.
Why Choose Kiwi Web Solution?
Proven Expertise: Kiwi Web Solution boasts a team of seasoned SEO professionals who understand the intricacies of search engine algorithms. With years of experience under their belts, they have helped numerous businesses climb the ranks and attract valuable organic traffic.
Tailored Strategies: Recognizing that each business is unique, Kiwi Web Solution doesn't believe in one-size-fits-all solutions. They take the time to understand your specific goals, target audience, and industry landscape to devise a customized SEO strategy that aligns with your objectives.
Local SEO Mastery: For businesses in Prosper and Cedar Park, Texas, local SEO is of utmost importance. Kiwi Web Solution excels in optimizing your website for local searches, ensuring that your business appears in relevant local listings and map searches. This is particularly beneficial for attracting nearby customers actively seeking your products or services.
Transparent Reporting: Kiwi Web Solution believes in complete transparency. They provide regular reports that outline the progress of your SEO campaign, detailing key metrics such as keyword rankings, organic traffic growth, and conversion rates. This allows you to track the effectiveness of their strategies and make informed decisions.
Comprehensive Services: Beyond SEO, Kiwi Web Solution offers a range of digital marketing services that complement your optimization efforts. From content creation and social media management to pay-per-click advertising, they provide a holistic approach to boosting your online visibility.
Thriving in Prosper and Cedar Park, Texas:
Prosper and Cedar Park are vibrant communities with a growing business landscape. As local competition intensifies, having a solid online presence becomes essential for standing out. Kiwi Web Solution understands the unique challenges and opportunities presented by these local markets. By leveraging their expertise in local SEO, they ensure that your business is prominently featured when potential customers in Prosper and Cedar Park search for products or services you offer.
Unlocking Your Business's Full Potential: In today's digital-driven world, your business's success hinges on its ability to capture the attention of online users. With Kiwi Web Solution as your partner, you can unlock the full potential of your website and tap into a steady stream of organic traffic. Whether you're a small business aiming to expand locally or a larger enterprise with broader ambitions, their tailored SEO strategies can propel your brand to new heights.
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mastermindxsl · 5 months
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BRProfits
Unlocking Business Success with BRProfits: Your Premier Consulting Partner in Dallas Fort Worth
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In the dynamic landscape of modern business, navigating the complexities of finance, management, and growth requires more than just intuition—it demands expertise, strategy, and innovation. Enter BRProfits, your trusted partner in unlocking the full potential of your business endeavors. Nestled in the heart of North Texas, specifically the Dallas Fort Worth area, BRProfits has been the cornerstone of success for countless small and mid-sized businesses, offering a comprehensive suite of web3 SEO consulting services tailored to meet the diverse needs of today's entrepreneurs.
Empowering Businesses Through Expert Consulting
At BRProfits, we understand that every business is unique, with its own set of challenges, opportunities, and aspirations. That's why we take a personalized approach to consulting, working closely with each client to identify their specific needs and craft tailored solutions that drive tangible results.
Business Consulting Excellence: With a team of seasoned professionals boasting decades of collective experience in corporate management, BRProfits stands at the forefront of business consulting excellence. Drawing from our rich background as former business owners ourselves, we offer invaluable insights and strategies to help you overcome obstacles, seize opportunities, and propel your business to new heights.
Comprehensive Services: Whether you're seeking to optimize your finances, streamline operations, or expand your market reach, BRProfits has you covered. From turnaround consulting and business financing to SEO, online lead generation, and cutting-edge web3 and metaverse virtual land marketing, our comprehensive range of services is designed to address every facet of your business needs.
Unraveling the BRProfits Advantage
What sets BRProfits apart from other consulting firms? The answer lies in our unwavering commitment to excellence, our relentless pursuit of innovation, and our unparalleled dedication to client success.
Proven Track Record: With a proven track record of delivering results-driven solutions, BRProfits has earned a reputation as a trusted advisor and partner for businesses across diverse industries. Our success stories speak for themselves, as we've helped countless clients achieve their goals, overcome challenges, and chart a course toward sustainable growth and profitability.
Strategic Expertise: At BRProfits, we don't just offer cookie-cutter solutions—we provide strategic expertise tailored to your unique circumstances and objectives. Whether you're facing financial hardships, market competition, or technological disruptions, our team of seasoned consultants is equipped with the knowledge, experience, and foresight to navigate even the most complex challenges with confidence and clarity.
Innovative Solutions: In today's fast-paced business environment, staying ahead of the curve requires more than just conventional wisdom—it demands innovation. That's why BRProfits is committed to embracing cutting-edge technologies and trends, from web3 and metaverse marketing to digital real estate strategies. By harnessing the power of emerging trends, we help future-proof your business and position you for sustained success in an ever-evolving marketplace.
Partner with BRProfits for a Brighter Future
In conclusion, BRProfits is more than just a consulting firm—we're your trusted partner in unlocking the full online lead generation companies Dallas Fort Worth of your business. Whether you're seeking to optimize operations, expand your market reach, or navigate challenging terrain, our team of seasoned professionals is here to guide you every step of the way.
Don't leave the success of your business to chance. Partner with BRProfits today and embark on a journey toward greater prosperity, growth, and innovation. Together, we'll turn your vision into reality and chart a course toward a brighter, more prosperous future.
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marketingservice2 · 1 year
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Unleashing the Power of WordPress Website Development in Texas, USA by Wordpress Contractor
In the vast landscape of the digital world, having a strong online presence has become imperative for businesses to succeed. Whether you’re a small startup or an established enterprise, your website is often the first point of contact with potential customers. In the heart of the Lone Star State, Texas, businesses are harnessing the power of WordPress website development to establish an engaging and effective online presence. Let’s explore the significance of WordPress website development in Texas, USA, and how it can propel businesses to new heights.
1. A Versatile Platform for Every Business
WordPress has earned its reputation as the most popular Content Management System (CMS) globally, and for good reason. The platform’s versatility allows businesses of all sizes and industries to create customized websites that cater to their unique needs. Whether you’re a creative professional showcasing your portfolio, an e-commerce entrepreneur selling products online, or a service-based company offering expertise, WordPress provides a wide array of themes, plugins, and customization options to tailor your website accordingly.
2. Seamless User Experience and Responsive Design
In today’s mobile-centric era, a responsive website is no longer a luxury; it’s a necessity. With WordPress, businesses in Texas can ensure that their websites automatically adapt to various devices and screen sizes, providing users with a seamless experience. A mobile-friendly design not only enhances user satisfaction but also boosts search engine rankings, as Google now prioritizes mobile-first indexing.
3. Search Engine Optimization (SEO) Benefits
Having a stunning website is not enough if it remains buried in search engine results. WordPress websites are inherently optimized for search engines, with clean code and fast loading times contributing to better SEO performance. Additionally, numerous SEO plugins are available, empowering businesses in Texas to further enhance their on-page optimization, meta tags, sitemaps, and overall SEO strategies.
4. Extensive Plugin Ecosystem
WordPress’s strength lies in its vast plugin ecosystem, offering a solution for almost every functional requirement. Whether you want to integrate social media feeds, enhance website security, or optimize site speed, there’s a plugin to streamline the process. These plugins eliminate the need for extensive custom coding, making website management more accessible for businesses of all technical expertise levels.
5. Scalability and Future-Proofing
As businesses in Texas grow, their website needs evolve too. WordPress provides the scalability required to accommodate increasing traffic, content updates, and additional functionalities. Whether you plan to expand your product offerings or add new services, WordPress offers the flexibility to adapt to your changing business needs, saving you time and resources in the long run.
Conclusion
In the dynamic landscape of Texas, USA, WordPress website development serves as a powerful tool for businesses aiming to succeed in the digital world. Its versatility, responsiveness, and SEO advantages make it an ideal platform for crafting captivating online experiences that engage and convert visitors into loyal customers. By embracing WordPress website development, businesses in Texas can unlock the potential of their online presence and gain a competitive edge in their respective markets.
If you’re a business owner in Texas looking to boost your online presence and drive growth, consider partnering with a reputable WordPress website development agency. With their expertise, you can harness the full potential of WordPress and create a website that stands out in the crowded digital space, propelling your business towards success and prosperity.
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elenaparker229 · 2 years
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How to Choose the Right Prosper SEO Company for Your Business
If you are like most business owners here in Prosper, Texas, you do not have enough time to optimize your website by yourself. This is where SEO companies come in handy. https://sevenarticle.com/how-to-choose-the-right-prosper-seo-company-for-your-business/ 
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blackswanmedia1 · 2 years
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SEO Agency Austin
Examine This Report on Award Winning Austin Seo Services Agency
Link building is where most SEO projects fall short, as well as they fail in two methods. Some Search engine optimization business merely do not develop web links.
Prosper Web Marketing Company is a full-service digital advertising agency. Attract, Impress, and Transform even more leads online and also obtain outcomes with Thrive.
Make Google as well as your web existence help you as well as not the other we way about. This is why we have enterprise-class search engine optimization (Seo) services that are complemented with; Onsite Search Engine Optimization, Material Creating, Keyword Phrase Mapping, Web Link Building, Local Listings, Track Record Monitoring, Social Media, Lead Generation, Automation as well as even more.
Top 10 Best Austin Seo Companies - Your Austin Community for Beginners
That being said, we develop eye-catching sites that can be located as well as that will fulfill the demands of your current and also potential customers. Put simply, our goal is to provide your organization with a solid online foundation, all while staying truthful and also uncomplicated regarding the challenges you could face (austin digital marketing agencies). We won't make wild assurances, as well as we do not oversell our solutions.
All Set For Web Page One Positions? If you prepare to start dominating the internet search engine results for your key words, MMS Web prepares to aid. The initial step is to call us today for a cost-free no-obligation half an hour SEO appointment. It just takes one simple call for you to see the exceptional outcomes you can attain with SEO from MMS Web.
meetup.com/Austin-SEOThis team is for anybody interested in SEO. Members are willing to join discovering, training, talking about, and also networking. Join us Include an open mind and also err on the side of care. www. marketing1on1.com/ internet-marketing-seo-austin, The remedy to all these troubles hinges on the Austin search engine optimization as well as online marketing, which represents Search Engine Optimization.
The Definitive Guide to Top Seo Agency Austin Tx
Austin is the 4th largest city in the state of Texas with a populace of just under 1 million individuals, and the city's growing rapidly, with a populace increase of more than 20 percent given that 2010. In such a swiftly growing marketplace, there are tremendous chances for services that take steps to make themselves noticeable to all those prospective brand-new consumers.
However, you should pick carefully. There are a lot of Austin SEO companies that assure the world and fall short to provide. They 'ensure' first page rankings for competitive keywords in a brief time period; they provide a plan however have no data or study to back it up, as well as they do not report on efficiency or screen analytics.
That indicates Google advises us to businesses that are trying to find digital advertising and marketing help. This is based upon our adherence to finest method and also extraordinary record of outcomes. So, if you wish to collaborate with a clear, practical as well as efficient SEO firm, now's the moment to obtain in touch.
Austin Seo Agency - On And Off-page Seo Can Be Fun For Anyone
We've seen it all Search engine optimization agencies in Austin that promise a quick solution or a one-off SEO service for your business. SEO is a continuous process. black swan media austin seo agency.
We'll constantly function towards enhancing your outcomes, and tweaking your campaigns as we accompany. Your SEO professional in Austin will certainly make use of clean techniques that are checked and also authorized no black hat strategies here. We use solid approaches that gradually aid you rise to the top of your industry and also keep you there.
It can be a battle to maintain up with continuous adjustments and also how do you know which methods truly work, anyway? At Impress!ve, we've dealt with organizations in Austin and throughout the USA to supply the most effective results so we understand what jobs. Our experienced group of search engine optimization professionals recognize exactly how Google runs, and what your target market are trying to find.
Austin Seo Company - Full-service Web Design And ... for Dummies
By building a trusted online visibility, Google can discover to trust your company and also present it to prospective customers that are browsing for your solutions. Allow us reveal you why more clients are transforming to Impress!ve for search engine optimization solutions in Austin. Connect with us for a no-obligation conversation about what we can attain together.
Our best-in-class content writers create copy for online search engine and your target market, to create unforgettable links and drive sales. Through effective, incorporated inbound marketing, organizations can generate top quality leads that are likely to exchange paying consumers. If you have actually been struck by a Google fine, our in-house service technicians have the proficiency to help you recoup rapidly so you can come back on track.
Austin SEO - Black Swan Media 121 W 6th St, Austin, TX 78701 15126451525
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ozmentmedia · 2 years
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How to Choose the Right Prosper SEO Company for Your Business
If you are like most business owners here in Prosper, Texas, you do not have enough time to optimize your website by yourself. This is where SEO companies come in handy. They can help improve your website’s ranking on search engines and increase traffic to your site. So, how do you choose the right SEO company for your business? There are many Prosper SEO companies out there, each with their own set of services and prices. Read on to learn more on how you can hire the right SEO company that best fits your needs and vision.
Do Your Research.
The first step in hiring the right SEO company is to do your research. Not all SEO companies in Prosper, TX are created equally, and some may use black-hat tactics that can actually hurt your website’s ranking. So, it is important that you take the time to read reviews and compare different SEO companies before making a decision.
Determine Your Needs and Budget.
It is important to sit down and determine what exactly you need from an SEO company. Do you want help with on-page optimization or link building? What is your budget? Once you know what you want and how much you are willing to spend, then you can start looking for Prosper SEO companies that offer those services.
Ask for Recommendations.
If you have any friends or acquaintances who have used SEO companies in the past, ask for recommendations. They might be able to point you in the right direction and help you find a reputable company that can provide quality services. If your business is based in Prosper, it is best to find an SEO agency that has experience in helping local business grow online.
Get a Free Consultation.
Once you have narrowed down your choices, it is time to contact the SEO companies and get a free consultation. This is a great way to learn more about their SEO services and see if they are a good fit for your business. During the consultation, be sure to ask about their experience, results they have achieved for other clients, and what their process entails. This is also the best time to see if they are able to communicate well and if they understand the values that you and your business uphold.
Be Wary About SEO Guarantees.
SEO is an ever-changing field, which means that no SEO company in Prosper can guarantee the exact results or outcome. Be wary of any company that does make such guarantees or bold promises. The best Prosper SEO companies will be upfront about the work that needs to be done and will set realistic expectations.
Think of Their Long-Term SEO Services.
The SEO company that you hire should be focused on helping you achieve short-term results and long-term success. This means that they should be able to provide SEO services that will help you maintain your website’s ranking even after they are no longer working with you. A good way to gauge this is to ask them about their thoughts on SEO trends and changes, and how they would adapt their strategies if those changes were to occur.
The Cheapest SEO Services Are Not Always the Best.
While you do not want to overspend on SEO services, it is important to remember that the cheapest SEO company is not always the best. When it comes to SEO, you get what you pay for — for the most part. Many of the best Prosper SEO companies may charge a bit more, but they will also provide quality services that will help your business grow and succeed online.
When it comes to choosing an SEO company in Prosper, TX, there are many factors to consider. However, if you keep these tips in mind, then you should be able to find a reputable company that can provide quality services at a price that fits your budget. If you are still in the market for an SEO agency, look no further than Ozment Media. SEO is one of our many specialties, and we would be more than happy to help your business grow online. Contact us today to learn more about our SEO services or to schedule a free consultation.
Source URL: https://www.wellarticles.com/how-to-choose-the-right-prosper-seo-company-for-your-business/ 
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hafizhamza313 · 5 years
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Best eCommerce platform of 2019: get an online store now!
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Best eCommerce platform of 2019: get an online store now!
The rise of the web has allowed countless businesses to reach a wider market. Not only that, it has given rise to countless new online-only businesses, fueled by the exponential rise of mobile connections. It's not surprising, then, that one analyst claims that the SMB e-commerce platform market will break the billion-dollar barrier. There's no doubt that the web provides a huge opportunity for companies, but it’s important for organizations to make the most of that opportunity. In order to sell your products or services online, your website has to be appropriately equipped. Building an online store from scratch is a mammoth task, and fortunately, an unnecessary one. Today, there is a huge variety of e-commerce platform packages from which to choose. Most e-commerce platforms will provide businesses with standard functionality such as the ability to showcase products in an online catalog, take payments online, manage customers and provide with after-sales. Others will provide more sophisticated functionality, such as online marketing features, the ability to manage or integrate with in-store systems and the provision of APIs. Which e-commerce software is best for your business depends entirely on your specific requirements. If you're an online-only outfit, then POS integration won't be necessary, but you may get a lot of business from overseas, in which case foreign currency support would be a requirement. In this article, we’re going to highlight some of the best e-commerce platforms available right now, before moving on to consider other options you might want to explore in terms of creating your own e-commerce solution. The best e-commerce platform packages
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Shopify is perhaps the most well-known e-commerce platform available. It was set up in 2006 by founders Tobias Lütke, Daniel Weinand and Scott Lake who, as the story goes, felt that there wasn't a simple-to-use e-commerce platform available and so built their own. The company claims that: "You don't need to have any technical or design experience to easily create a beautiful online store." According to Shopify, it's possible to get one of its online stores up-and-running within minutes. Users can choose from a wide range of templates, or they can design the look and feel of their store themselves. It accepts a comprehensive range of credit cards, has Level 1 PCI compliance and 256-bit SSL encryption for security, and it offers 24/7 support via phone, instant messaging or email. The platform provides a full CMS with which users can manage the functionality and layout of their online store. Users can manage their store on-the-go using Shopify's mobile apps, and the platform itself is fully responsive, meaning the store will be optimized for visitors regardless of whether they access it from a desktop computer or a mobile device. Shopify also offers users unlimited hosting for their stores, in-depth analytics of how visitors are using the store, and functionality for marketing such as SEO optimization, a discount and coupon engine, gift cards and email marketing tools. You can test out Shopify with a 14-day free trial. For Shopify, services contact us at Fiverr.
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      Bigcommerce was established in 2009 and promises to "support your business, not just your store." In addition to offering support via phone, instant chat, and email, it also offers articles and videos to help with e-commerce and access to a team of e-commerce experts who can provide advice and guidance about online selling. Their experts are qualified in both Google Analytics and Adwords. Like Shopify, Bigcommerce provides a variety of templates and themes to help stores look their best and get up-and-running quickly. Alternatively, users can design their own store or use Bigcommerce designers to do so. The platform incorporates a full-featured CMS that allows users to run an entire website, rather than just a store. Users can benefit from detailed and flexible product management, optimized search engine rankings, along with a variety of integrated marketing tools and analytics. Payments can be accepted via 40+ pre-integrated gateways and shipping details can be customized as per the business's requirements. As of late, some new features have been added like support for Amazon Import and Link and Shopping in Instagram Stories. The platform offers automated order processing, flexible tax rules depending on where orders are made and shipped, and support for multiple currencies. You can test out Bigcommerce with a 15-day free trial.
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      Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an "all-in-one e-commerce solution", and offers a free 14-day trial (no credit card required). As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm's social media presence. The platform provides the site and product management tools you'd expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration. In addition to its platform and associated services, Volusion offers apps from its partners, support for users and a knowledge-base for help with e-commerce. Users can draw upon blog posts, guides and webinars. As of October 8th 2018, there are no more transaction fees.
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      CoreCommerce was set up in 2001 and focuses on providing e-commerce services to small and medium-sized businesses. The company places an emphasis on simplicity and transparency, promising that its platform is easy-to-use and that customers will not fall foul of any hidden charges. Perhaps CoreCommerce's most unique aspect is that all of its features are offered to all customers regardless of what plan they are on. Price plans are determined by the number of products, the number of email addresses, the amount of bandwidth and the amount of storage required by the user (and higher-end plans also benefit from additional support). As with other e-commerce providers, CoreCommerce offers functionality for store design, product management, order processing and marketing. Of its headline features, the platform offers unlimited product customization options, a built-in blogging engine, and secure hosting that is provided by Rackspace and comes with a 99.9% uptime guarantee. You can try CoreCommerce out with a 15-day free trial.
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      Having been founded in 1997, 3dcart is the oldest of our featured providers here. It was set up with a view to incorporating as many of the most requested e-commerce features into one platform as possible. The company says it has six core values by which it operates: ongoing innovation, good service, simple solutions, fostering trust, keeping employees and customers happy, and stimulating prosperity amongst employees and customers. Some of the platform's innovative features include a module that users can install to offer gift-wrapping, a purchase order system, the option of running a loyalty program and the ability to offer recurring orders. Many of these features are very specific, meaning that stores can be highly tailored to the needs of each business. Stores can be designed using one of the many templates offered by 3dcart, or users can design their own store. A quick edit bar means that making changes to the design of a store is simple. Product images are fore-fronted with 3dcart's auto-zoom feature and products can be sold via Facebook with its store integration. As with some other platforms, users can blog directly from 3dcart and tools are provided for setting up coupons, sending newsletters and affiliate marketing. In addition to its platform, 3dcart offers a number of professional services. Users can request help with SEO, PPC, shopping feed management, social media, Facebook ads and conversion consulting. Help can also be provided to ensure that a user's store is set up to the highest standard. Services such as site cloning, setting up custom tracking, data migration and training are offered. In addition, 3dcart can provide SSL certification. Hosting is guaranteed at 99.9% uptime and 24/7 support is provided via phone, email or online chat. You can test out the service with a 15-day free trial.
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  Alternative means If you don’t want to go the route of using an off-the-shelf package, what other options are available for you to explore? That’s what we’re going to look at in the second half of this piece…
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  Is eBay right for your business? Opening its doors in 1999, eBay UK now has over 14 million users, with over 10,000 people using the site for a business that is their primary means of income. It's not just about people selling unwanted goods - businesses have used the simplicity that eBay offers to set up lucrative operations. Even the larger brands such as Argos, Debenhams and House of Fraser are using eBay to sell online. With sophisticated tools now available you can be up and running with your store in just a few hours. The eBay Seller Centre has all the information you need. Each store is managed via eBay's familiar user interface, and there are a number of eBay-provided tools to help manage, track and promote your shop once it's established. Using eBay as the platform for your business could be ideal if your business wants to sell goods on a fixed price basis. The complete integration of the PayPal e-payments system into eBay takes care of this essential component of your store. The key with eBay is to look closely at the costs involved and also the transaction fees that PayPal charge before moving forward and setting up your own store. How to create your own e-commerce solution Of course, if you want complete control over every aspect of your new online store, building each page yourself will be the best course of action. Hiring someone to code your website is one option. If you decide to do this follow these steps: Ask the company for live examples of their work to look at Write a detailed brief of the site you want to be created. The more detail the better to avoid confusion Ensure you understand the price you are being charged and how many revisions this price includes Always have a signed agreement or contract before work commences Ask whether the designers will host your site and if you will be able to make updates yourself or if all updates must go through the design agency at an additional cost Ask for the copyright of your design to be assigned to your company, as your website is an important part of your business' intellectual property Put into your contract, details of how the agreement can be amicably dissolved if things go wrong
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  You also don't have to build your site completely from scratch. Buying a template can give you all the basic pages your site needs. You can then either modify them yourself using an application like Dreamweaver or hire a coding expert to make the changes. Website templates are available from a number of vendors including Template Monster. If you already have a website and want to add e-commerce functionality, this can be easily achieved with a number of applications including: XCart ClickCartPro CubeCart Final advice Whichever route you decide to take when building your website always remember: You need to ensure your store can be easily updated and managed. Good professional web hosting is vital to ensure your site is always available. Look for payment and shopping carts that are intuitive and efficient to use. Customer service is king these days. Businesses shouldn't just efficiently take customers' money, but should also properly support them. Make sure that your store is fully integrated with all the leading social media sites. Put security first – shoppers are now more comfortable buying online, but always ensure your site uses SSL (Secure Socket Layer) which is now the industry standard for online payments. Above every other consideration should be your site's visitor experience. Don't forget your competitors are just a mouse click away in the world of e-commerce. Setting up your online store should be approached carefully and diligently to ensure you put a professional and efficient site live. Internet shopping continues to expand. Make sure your business doesn't miss out on a sales channel that shows no signs of slowing down.   Read the full article
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parcelchief4-blog · 5 years
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5 Easy Facts About Local Seo Services Described
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Equally, natural and organic Web optimization relies on backlinks to raise rank, although local Search engine optimization is more concerned with citations (references to a company�s title, tackle or telephone number). Definitely comprehension exactly what is affordable involves more context. What can the business enterprise afford? What are the returns? Generally, natural search has a far better Value for each direct than compensated look for, but it may take time and energy to get to the promised land. So You need to aspect that in. Main search engines like yahoo, consistently endure alterations to its algorithms and each Web site on the web will sooner or later have to regulate to this. To be a local Search engine marketing professional, we fully grasp this properly. The main reason for Some improvements is to ensure that Web end users get the most effective success from the main online search engine listings. There are various things that make a website suitable within the eyes of serps, such as; backlinks, Site content material, the general style and much more. It�s vital that you make use of the services of a seasoned local Search engine marketing professional, that understands the local and national areas, to higher support your site endure and prosper, during and following these consistent algorithm changes. Finally, the much larger the geographical area you concentrate on, the more competitive Web optimization will become. It you goal a country or Global audience, then expect your Search engine marketing to need serious expense. Also, in case you target a considerable town in a very competitive market. And to maintain their local vibe �� and have faith in �� intact, they�ve manufactured guaranteed their site harkens back to their Texas loyalty. On the subject of optimizing for voice research, the goal of the local Web optimization company you employ will likely be to have your business into �Place Zero�. Are you currently pursuing the assumed leaders that make a difference most to your work? Retain a finger on the heartbeat of all issues local with our complete listing of means. If you�ve acquired the spending budget for it, you could run advertisements that attract persons looking for your style of organization in your town. In the situation with the Garden, they applied a Unique kind of crafting that focus on local, Artistic millennial styles hunting for a coworking Room: You've got to allow it to be quick for persons and serps to locate you. To accomplish this, setup your NAP, which stands for identify, address, and cell phone number (with space code). This should be provided as crawlable HTML textual content on your web site. There is a lot more information, on this topic, if you click on the hyperlink
local seo
Andelain Digital Solutions
103 North Drexel Ave #27
San Diego, CA 91950
Url: https://andelain.com
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savetopnow · 7 years
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rob-davis · 5 years
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Fire Damage And Restoration Marketing Company
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digitalxplode-blog · 5 years
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The Benefits Of Hiring A Local SEO Company
These days, search engine optimization is not only for bigger businesses as it was formerly when nationwide coverage and web optimization had been tantamount. Ever since the commencements of local company listings on the foremost search engines, small businesses are taking benefit of local SEO services to upsurge their presence. As of such, maximum individuals are now speculating if this is only restricted to online marketing for the city and neighboring towns using a local campaign.
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etechwire-blog · 6 years
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Best e-commerce platform of 2018: get an online store now!
New Post has been published on https://www.etechwire.com/best-e-commerce-platform-of-2018-get-an-online-store-now/
Best e-commerce platform of 2018: get an online store now!
The best e-commerce platforms in 2018
The rise of the web has allowed countless businesses to reach a wider market. Not only that, it has given rise to countless new online-only businesses, fueled by the exponential rise of mobile connections.
It’s not surprising, then, that one analyst claims that the SMB e-commerce platform market will break the billion dollar barrier.
There’s no doubt that the web provides a huge opportunity for companies, but it’s important for organizations to make the most of that opportunity. In order to sell your products or services online, your website has to be appropriately equipped.
Building an online store from scratch is a mammoth task, and fortunately, an unnecessary one. Today, there is a huge variety of e-commerce platform packages from which to choose. 
Most e-commerce platforms will provide businesses with standard functionality such as the ability to showcase products in an online catalog, take payments online, manage customers and provide with after-sales.
Others will provide more sophisticated functionality, such as online marketing features, the ability to manage or integrate with in-store systems and the provision of APIs.
Which e-commerce software is best for your business depends entirely on your specific requirements. If you’re an online-only outfit, then POS integration won’t be necessary, but you may get a lot of business from overseas, in which case foreign currency support would be a requirement.
In this article, we’re going to highlight some of the best e-commerce platforms available right now, before moving on to consider other options you might want to explore in terms of creating your own e-commerce solution.
The best e-commerce platform packages
1. Shopify
Giant of the e-commerce world
Easy to use
Loads of features
Powerful analytics
Shopify is perhaps the most well known e-commerce platform available. It was set up in 2006 by founders Tobias Lütke, Daniel Weinand and Scott Lake who, as the story goes, felt that there wasn’t a simple-to-use e-commerce platform available and so built their own. The company claims that: “You don’t need to have any technical or design experience to easily create a beautiful online store.” 
According to Shopify, it’s possible to get one of its online stores up-and-running within minutes. Users can choose from a wide range of templates, or they can design the look and feel of their store themselves. It accepts a comprehensive range of credit cards, has Level 1 PCI compliance and 256-bit SSL encryption for security, and it offers 24/7 support via phone, instant messaging or email.
The platform provides a full CMS with which users can manage the functionality and layout of their online store. Users can manage their store on-the-go using Shopify’s mobile apps, and the platform itself is fully responsive, meaning the store will be optimized for visitors regardless of whether they access it from a desktop computer or a mobile device.
Shopify also offers users unlimited hosting for their stores, in-depth analytics of how visitors are using the store, and functionality for marketing such as SEO optimization, a discount and coupon engine, gift cards and email marketing tools.
2. Bigcommerce
E-commerce expertise with a fully-fledged CMS
Flexible product management
Great support
Access to web design expertise
Bigcommerce was established in 2009 and promises to “support your business, not just your store.” In addition to offering support via phone, instant chat and email, it also offers articles and videos to help with e-commerce, and access to a team of e-commerce experts who can provide advice and guidance about online selling. Their experts are qualified in both Google Analytics and Adwords.
Like Shopify, Bigcommerce provides a variety of templates and themes to help stores look their best and get up-and-running quickly. Alternatively, users can design their own store or use Bigcommerce designers to do so. The platform incorporates a full-featured CMS that allows users to run an entire website, rather than just a store.
Users can benefit from detailed and flexible product management, optimized search engine rankings, along with a variety of integrated marketing tools and analytics. Payments can be accepted via 40+ pre-integrated gateways and shipping details can be customized as per the business’s requirements. The platform offers automated order processing, flexible tax rules depending on where orders are made and shipped, and support for multiple currencies.
3. Volusion
Veteran provider with a custom design service
Wide range of site management tools
Plentiful help resources
Free 14-day trial
Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an “all-in-one e-commerce solution”, and offers a free 14-day trial (no credit card required).
As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm’s social media presence.
The platform provides the site and product management tools you’d expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration.
In addition to its platform and associated services, Volusion offers apps from its partners, support for users and a knowledge-base for help with e-commerce. Users can draw upon blog posts, guides and webinars.
4. CoreCommerce
Service which focuses on SMBs
All features offered across every plan
Secure hosting with 99.9% uptime guarantee
Prides itself on transparency
CoreCommerce was set up in 2001 and focuses on providing e-commerce services to small and medium-sized businesses. The company places an emphasis on simplicity and transparency, promising that its platform is easy-to-use and that customers will not fall foul of any hidden charges.
Perhaps CoreCommerce’s most unique aspect is that all of its features are offered to all customers regardless of what plan they are on. Price plans are determined by the number of products, the number of email addresses, the amount of bandwidth and the amount of storage required by the user (and higher-end plans also benefit from additional support).
As with other e-commerce providers, CoreCommerce offers functionality for store design, product management, order processing and marketing. Of its headline features, the platform offers unlimited product customization options, a built-in blogging engine, and secure hosting that is provided by Rackspace and comes with a 99.9% uptime guarantee.
5. 3dcart
Allows for an impressive degree of tailoring to your needs
User-friendly
Plenty of innovative features
Lots of additional services on offer
Having been founded in 1997, 3dcart is the oldest of our featured providers here. It was set up with a view to incorporating as many of the most requested e-commerce features into one platform as possible.
The company says it has six core values by which it operates: ongoing innovation, good service, simple solutions, fostering trust, keeping employees and customers happy, and stimulating prosperity amongst employees and customers.
Some of the platform’s innovative features include a module that users can install to offer gift-wrapping, a purchase order system, the option of running a loyalty program and the ability to offer recurring orders. Many of these features are very specific, meaning that stores can be highly tailored to the needs of each business.
Stores can be designed using one of the many templates offered by 3dcart, or users can design their own store. A quick edit bar means that making changes to the design of a store is simple. Product images are fore-fronted with 3dcart’s auto-zoom feature and products can be sold via Facebook with its store integration. As with some other platforms, users can blog directly from 3dcart and tools are provided for setting up coupons, sending newsletters and affiliate marketing.
In addition to its platform, 3dcart offers a number of professional services. Users can request help with SEO, PPC, shopping feed management, social media, Facebook ads and conversion consulting. Help can also be provided to ensure that a user’s store is set up to the highest standard. Services such as site cloning, setting up custom tracking, data migration and training are offered.
In addition, 3dcart can provide SSL certification. Hosting is guaranteed at 99.9% uptime and 24/7 support is provided via phone, email or online chat.
Also consider:
Alternative means
If you don’t want to go the route of using an off-the-shelf package, what other options are available for you to explore? That’s what we’re going to look at in the second half of this piece…
Is eBay right for your business?
Opening its doors in 1999, eBay UK now has over 14 million users, with over 10,000 people using the site for a business that is their primary means of income. It’s not just about people selling unwanted goods – businesses have used the simplicity that eBay offers to set up lucrative operations. Even the larger brands such as Argos, Debenhams and House of Fraser are using eBay to sell online.
With sophisticated tools now available you can be up and running with your store in just a few hours. The eBay Seller Centre has all the information you need. Each store is managed via eBay’s familiar user interface, and there are a number of eBay-provided tools to help manage, track and promote your shop once it’s established.
Using eBay as the platform for your business could be ideal if your business wants to sell goods on a fixed price basis. The complete integration of the PayPal e-payments system into eBay takes care of this essential component of your store.
The key with eBay is to look closely at the costs involved and also the transaction fees that PayPal charge before moving forward and setting up your own store.
How to create your own e-commerce solution
Of course if you want complete control over every aspect of your new online store, building each page yourself will be the best course of action. Hiring someone to code your website is one option. If you decide to do this follow these steps:
Ask the company for live examples of their work to look at
Write a detailed brief of the site you want created. The more detail the better to avoid confusion
Ensure you understand the price you are being charged and how many revisions this price includes
Always have a signed agreement or contract before work commences
Ask whether the designers will host your site and if you will be able to make updates yourself or if all updates must go through the design agency at an additional cost
Ask for the copyright of your design to be assigned to your company, as your website is an important part of your business’ intellectual property
Put into your contract, details of how the agreement can be amicably dissolved if things go wrong
You also don’t have to build your site completely from scratch. Buying a template can give you all the basic pages your site needs. You can then either modify them yourself using an application like Dreamweaver, or hire a coding expert to make the changes. Website templates are available from a number of vendors including Template Monster.
If you already have a website and want to add e-commerce functionality, this can be easily achieved with a number of applications including:
Final advice
Whichever route you decide to take when building your website always remember:
You need to ensure your store can be easily updated and managed.
Good professional web hosting is vital to ensure your site is always available.
Look for payment and shopping carts that are intuitive and efficient to use.
Customer service is king these days. Businesses shouldn’t just efficiently take customers’ money, but should also properly support them.
Make sure that your store is fully integrated with all the leading social media sites.
Put security first – shoppers are now more comfortable buying online, but always ensure your site uses SSL (Secure Socket Layer) which is now the industry standard for online payments.
Above every other consideration should be your site’s visitor experience. Don’t forget your competitors are just a mouse click away in the world of e-commerce. 
Setting up your online store should be approached carefully and diligently to ensure you put a professional and efficient site live. Internet shopping continues to expand. Make sure your business doesn’t miss out on a sales channel that shows no signs of slowing down.
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jerrymbruce6 · 6 years
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San Angelo SEO | Best SEO Advertising Agency In San Angelo Texas
San Angelo SEO | Best Local SEO Advertising Agency Expert In San Angelo Texas
Your Business Is Invisible When It’s Not Listed On The First Page Of The Google Search Results. Discover How San Angelo SEO Can Help Your Business Get Found!
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  Hey!  Steve Ferguson here.  I’m the owner of  San Angelo SEO.  Discover how our SEO firm can propel YOUR business to this first page of the Google, Bing and Yahoo search results.
What Is SEO And Why Does My Business Need It?
Business is not like it used to be.  Not that long ago, newspaper and Yellow Pages advertising were the way most small businesses promoted themselves.  Not any longer.  Now the internet reigns supreme.  Only twenty years ago, the nascent internet was a novelty with potential.  Now, if your business is not listed on the first page of the search engines, you may well fail.  Companies such as San Angelo SEO help your business rank on the first page of the search engines.
San Angelo Texas SEO | The Leader In Local SEO
Like politics, all business is local. Unless you are Amazon who doesn’t have retail locations, local advertising is a MUST!  Google Walmart.  Notice that the search results are for stores local to your location.  Do the same thing for Home Depot.  You get the same result.  Now search for the type of business that you operate?  Do you show up in the map pack?  Is your website near the top of the search results? If you are reading this, the answer is probably an emphatic “NO”.  Often times, a business owner engages a local San Angelo advertising agency to help get their business rolling.  Even for small businesses, they waste money on things like newspaper, Yellow Pages, radio, Pay per click, direct mail and sometimes even local TV.  This is a waste of money for small business owners.  When was the last time you bought an item off one of these advertising methods?  No?  I kind of thought so.
We’re ranked #1 for over 20,000 of the hottest keywords in Google, including “ San Angelo SEO.” We rank for national and international keywords that get hundreds of thousands of searches every month.
Call (508) 475-9112 To Get Started!
And we can help you dominate your competition. Fill out our discovery form or call (508) 475-9112 to get started. (Leave a message if I don’t answer.)
We’re a little bit different than the other SEO “agencies” because we do the work ourselves. We don’t outsource and we don’t have a bunch of extra expenses from having a bunch of needless overhead that doesn’t benefit you. So you’re getting the opportunity to get the same (or better!) advantage that the big boys get at a fraction of the cost.
And yet we get dominating results! If you search Google for “San Angelo SEO”, just see what comes up!
What you’re seeing is domination for one of the most competitive search terms in San Angelo on Google. We own 5 out of the top 8 rankings between this website, the video you see above (which is also ranked) and our Weebly page, our Facebook Fan Page, our Yelp page and our Foursquare page…and of course we’re #1 and #2 overall.
The reason we’ve done this isn’t to brag. It’s because much like a model home we want you to have a glimpse at what we can make rankings look like for your business!
Listen, hiring an San Angelo SEO expert is a lot like hiring a car mechanic, because there’s a lot going on behind the scenes that is outside of your view and your expertise. You need to find somebody you can feel confident in.
For instance you probably realize you want to take advantage of the powerful Web 2.0 sites that are socially driven like Facebook, Yelp, Twitter, Pintrest and so many others. But how do you do it? And who has the time to make it all come together wonderfully?
And as far as staying on top of Google, how does that happen? We have over 1000 websites ranked #1 for over 20,000 big dollar keywords! So we’re absolutely on top of all of the latest changes in Google.
(Please note: A big question on the minds of customers is ethical SEO practices. You can find out more about how to stay on the cutting edge without crossing the line here!)
We do the SEO ourselves and, as you can see from Page 1 of Google we dominate our competition, so you know we can dominate your competition.
Our Private Network Of High Quality News Sites
A key factor when it comes to ranking is what high quality websites are linking back to you! Most SEO agencies take one of two routes…either they outsource low quality spam links from India and the Philippines, or they go with low power links that won’t get you in trouble…but they also won’t get you RESULTS.
We take the road less traveled. Going back for years we’ve been developing a high quality network of news sites that provide high quality information to readers all over the world. We get the links that will go to your website from these news sites, which we own exclusively.
Think about it, what’s better – advertising with the Wall Street Journal…or hiring people on the streets of Las Vegas to hand out business cards for you? It’s no contest! Wall Street Journal has a much better reputation with readers!
In the same way we provide your site with the prestige and power that comes from high quality, high visibility news links. This is an advantage that nobody else has to offer.
Business is booming in  San Angelo, and all over the San Angelo, Texas area.
Advertisers paid Google over $40 BILLION dollars in 2013 to get the word out for their business. And we can get you the same high quality visitors that folks pay Google a fortune for at a small fraction of the cost.
Plus we can provide you with high quality web design, marketing consulting and much, much more.
Please fill out our discovery form, or pick up the phone and give me a call at (508) 475-9112. (Leave a message if I don’t answer)
If you have a company or business in San Angelo, Texas,  San Angelo SEO services are rather essential to help your business to grow and prosper. SEO has, for a long time now, been an essential part of online advertising and the majority of large businesses have already incorporated it into their marketing strategy.
Small business owners may not be entirely clear on the benefits of online advertising, let alone the importance of SEO, but they do need to explore their SEO options so you don’t get left behind and so you can get lots of new visitors from Google.
Search engines assist people in finding answers to simple queries on the Internet such as the location of a favorite restaurant in your area or a decent home decorator. By typing specific keywords into a search engine, individuals have accesses to numerous results arrange in order of importance or relevance to the keywords entered.
The search engines like Google drive the internet. Basically, search engine optimization helps people find information on the Internet by using reference words or keywords. We want to help you DOMINATE the search engines and get TONS of new customers…we want your phone to ring off the hook with qualified excellent customers!
If you want to be #1 in the real Google search engines, please fill out our  discovery form or pick up the phone and give me a call at San Angelo SEO (508) 475-9112. (Leave a message if I don’t answer)
SEO | SEM | Google SEO | Search Engine Marketing |           SEO Expert | Search Engine Optimization | SEO Services | SEO Company | What Is SEO | SEO Tools | 
SEO Optimization  | Internet Marketing | Best SEO Company | Advertising Agency | Local SEO
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Small Company Enterprises Might Want To Look At Freelance Companies That Focus On SEO
Item management drives the evolution of an item, keeping its marketing and advertising plans in mind. A social networking manager is trustworthy for social networking campaign-related marketing, research, design, and supervision. An advertising director oversees all advertising operations. The service manager is attempting to getall the company and the GM is attempting to have the most suitable business enterprise. An e-mail advertising manager accounts for spreading awareness about a service or product through e-mails. If you’re planning to be a digital marketing and advertising manager, obtaining a master’s level education is among the very first things which you have to do.
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You are going to learn the way to get the trust of these customers letting you win more business and earn more money. A good understanding of the financial markets and latest trends is among the critical requirements of this work profile. Thus, be certain to abide by the ideal practice.
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The client is quite satisfied with how simple it is to keep up the website himself and is thrilled that the website is always stocked with fresh content without needing to shell out money every time he needs an update. As a result of this helpful info, the customers who find me already trust what I’ve to say. The best way to entice customers to you is to provide valuable free info to the men and women who find you. Employing these little business online marketing strategies does this difficult step that’s right for you, so that when your clients come to you, they are prepared to learn what you’ve got to offer you. Anyway, the neighborhood site design service providing firm would have the capacity to reflect the neighborhood sentiments on your website in a flawless way.
from Robert Ward kinggoddard http://kinggoddard.com/small-company-enterprises-might-want-to-look-at-freelance-companies-that-focus-on-seo/
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lucyariablog · 7 years
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How Financial Services Companies Build Relationships Through Content
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game.
Why the lag?
“One of the primary drivers as to why banks are late to the party is the legacy systems they are dealing with,” says Steve Facini, chief marketing officer for ondemandCMO, a New Jersey-based marketing firm. He works with financial clients and worked for Citibank. “Today’s banks grew to the sizes they are through acquisitions, so it’s difficult for them to integrate all of that information into one system. It’s also a heavily regulated industry,” he says.
As a result, being a few beats behind has opened the door for fintech – financial services companies focused on technology and innovation – to swoop in and offer a better user experience than traditional banks can manage, hence the success of brands like Lending Tree, SoFi, and Rocket Mortgage from Quicken Loans. “They are focusing on specific niches of banking and can do it better and quicker. However, even though fintechs might have a better widget, they have a problem gaining trust, and therefore, it’s tough for them to scale,” says Facini.
#Fintechs have a problem gaining trust so it’s tough for them to scale, says @FaciniSteve. Click To Tweet
In other words, winning the loyalty of today’s customers requires a combination of cutting-edge, customized digital, and mobile engagement, as well as the credibility gained from offering industry-leading expertise during the in-person branch experience.
Winning customer loyalty requires cutting-edge engagement + credibility of industry expertise. @DawnPapandrea Click To Tweet
Why do banks need to master both? Consider this: More customers than ever are using mobile banking (49% of millennials, 31% of Gen X, and 16% of baby boomers), according to J.D. Power’s 2017 Retail Banking Study. Yet 71% of banking customers visited a branch an average of 14 times over the past year.
More customers than ever are using mobile #banking via @JDPower research. Click To Tweet
How banks are picking up the pace
Take a look at what some banks and financial companies are doing to gain a marketing edge.
1. They are re-imagining their physical presence to be more experience-based
“Physical presence is still the No. 1 driver of customer acquisition … period,” says Gina Bleedorn, chief experience officer at Adrenaline, an experience design agency based in Atlanta. That’s why banks are heavily investing in branches even if they are limiting the number of branch openings. To maximize remaining retail space, banks are gradually redefining their purpose.
“Technology is enabling routine transactions to occur outside of the branches, whereas traditionally tellers facilitated them. Now, banks are looking to have a dialogue and give advice and consultation to the customer. The new branch purpose is not in depositing checks – it’s in providing value,” Bleedorn says.
The new branch purpose is not in depositing checks – it’s in providing value. @ginableedorn #fintech Click To Tweet
It’s also about creating community connections and building relationships.
Case study: Northwest Resource Federal Credit Union
When Northwest Resource Federal Credit Union wasn’t generating enough new business, it decided it needed a brand makeover. The company hired Weber Marketing Group, a branding agency focused on financial clientele. Today, the credit union operates under a new name, Trailhead Credit Union, and it has transformed its look and messaging to connect with the urbanite spirit of Portland, Oregon, residents. It’s essentially a bank that feels more like a neighborhood hangout, even offering free temporary tattoos to kids (way cooler than lollipops!).
Everything from its signage to its website celebrates individuality and a grittiness that you won’t find from more corporate banks. In fact, the About Us page of its website proclaims: “This is not the cookie-cutter, same-as-a-million-others place to bank.”
Since the rebranding, Trailhead has set growth records for new accounts, loans, and branch and web traffic every month, according to Weber’s case study – all thanks to its commitment to celebrating the culture of its customers.
HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty
2. They are getting on board with educational content
Finances are complicated, and banks able to teach customers something or curate the massive amounts of data can win customer loyalty, says Bleedorn. That’s why firms like Charles Schwab host educational workshops.
Banks able to teach customers something or curate massive data win customer loyalty. @GinaBleedorn #fintech Click To Tweet
In fact, educational content can be one of the key differentiating factors among competing institutions. “If I can teach you and advise you, or help you select a product, that is huge,” says Bleedorn.
Check these out:
Liberty Mutual recently launched a partnership with HowStuffWorks and Amazon’s Alexa to provide educational content through the voice-activated home gadget. Users can ask Alexa to “open Liberty Mutual” to access educational kits on topics like how to prepare for a hurricane or questions to ask your car mechanic. If you don’t have an Amazon Echo, you can access the MasterThis content portal on Liberty Mutual’s website.
Society of Grownups, the educational arm of Massachusetts Mutual Life Insurance Co., recently closed its physical location to focus on free online financial literacy courses – something that resonates well with its younger audience. The classes last 25 minutes and offer free downloads. The site also features a blog and tools to help guide financial decision-making. There’s no hard sell for MassMutual either, making it a pure content marketing play.
HANDPICKED RELATED CONTENT: Society of Grownups Designed to Delight and Educate Audience
3. They are homing in on millennials
Content marketers across industries have been trying to crack the code as to how to keep millennials engaged, and in banking (which is traditionally geared toward older people and their wealth management needs), it’s a shift we’ll be seeing more and more.
“Millennials are not only a huge generation of their own, but they are influencing the other generations. They are the early adopters,” says Bleedorn. And because they do their research online before making any decisions, when they go into a bank branch, they expect a higher level of expertise, she says.
Case study: Santander Bank
This past November, Santander Bank launched a new content marketing strategy aimed at connecting with millennials who may be a couple of years away from applying for loans. “We wanted to talk to people earlier in their decision-making process, and wanted our content to be found when they had lifestyle questions,” says C. Decker Marquis, senior vice president and director of digital, social media, and multichannel marketing for Santander.
.@SantanderBankUS creates helpful content instead of stories around #banking products, says C. Decker Marquis. Click To Tweet
The content, under the umbrella of Prosper and Thrive, lives at the site thehub.santanderbank.com, where a dozen articles are published each month on topics that fall into three categories: saving up, mastering debt, and living life. What’s surprising is that viewers are more likely to find tips for a summer “staycation” or how to find a budget wedding gown than stories focused around banking products.
“You wouldn’t necessarily think about coming to a bank for the types of stories we feature, but we want our audience to feel like we understand them and their goals,” says Marquis. And Santander works closely with content management, social distribution, and SEO partners to ensure the content is discovered.
Before launching, comprehensive research into its target audience provided Santander with enough insight to convince the executive team that content for millennials was a good investment.
“We want to be there for those in-between moments, before customers look for a home-equity loan,” says Marquis. So far, she says, they are meeting their engagement and conversion goals, driving traffic to their core banking website, and gaining insights about the audience through surveys. The next step will be figuring out how to repurpose the content across all channels, including inside the branches. Overall, the strategy is to attract would-be customers and win their loyalty so that when they’re ready to shop for banking products, Santander will be top of mind.
4. They are experimenting
Another thing that resonates with the digital generation is innovation. That’s why some banks are launching innovation labs to showcase their future-forward efforts to the public. Part of the rationale could be to counter (or keep up with) the fintech movement, but it’s also a way to generate buzz.
“A brand innovation play says ‘look how innovative and dedicated we are to being ahead of the curve,’” says Bleedorn. Although many of the well-known experimental spaces are found internationally, among institutions doing this in the States are USAA, with its design studio in Austin, Texas, and Bank of America’s “customer experience” lab located above one of its Silicon Valley branches.
Case study: America First Credit Union
The America First Credit Union recently opened an innovation space in Salt Lake City, Utah. As one of the largest credit unions in the United States, the American First Innovation Center is designed to test new technology and get real-time consumer feedback. Bleedorn’s team at Adrenaline helped launch the project.
Among the space-age features: on-demand hologram conferencing with off-site experts, real-time polling about what’s important to each customer, and new teller cash-recycler machines to test. “It’s a really cool space designed to figure out what technology people want to use, and how they want to use it,” says Bleedorn. Once the credit union knows which things are working, it will begin rolling out to the branches.
5. They are finding the right balance between digital and human
At the end of the day, people want to feel important and be known on an individual level, says Facini. That is why banks are trying to go all-in on personalization. “Knowing your customer’s needs and anticipating their next move is critical moving forward,” he says, pointing out that consumers expect their digital banking experiences to be as efficient as the business they do with the Amazons and Zappos of the world.
Facini cautions, however, that financial health sometimes requires a human touch, and customers can’t have a relationship with an algorithm. “The banks that will be able to win are those that can figure out how to use technology to scale that one-to-one personal relationship,” says Facini.
Case study: Bank of America
In the spirit of Apple’s Genius Bar, Bank of America deployed 3,800 “digital ambassadors” last year to work in branches and assist customers who were interested in maximizing the bank’s online and mobile services. The in-person demonstrations and mobile app hand-holding are great examples of putting a human face onto a digital experience.
Conclusion
Whether banks latch on to some or all of these trends remains to be seen, but consumers should certainly expect to see an overall commitment by banks to improving brand experience. “It’s about your reputation and what people think about your brand,” says Bleedorn. “Financial services has taken cues from retail and is headed in the right direction.”
Expand your financial services content marketing skills. Make plans today to attend the Financial Services Industry Lab on Sept. 8 at Content Marketing World. Use the code BLOG100 to save $100.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.
from http://contentmarketinginstitute.com/2017/08/financial-services-relationships-content/
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How Financial Services Companies Build Relationships Through Content
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game.
Why the lag?
“One of the primary drivers as to why banks are late to the party is the legacy systems they are dealing with,” says Steve Facini, chief marketing officer for ondemandCMO, a New Jersey-based marketing firm. He works with financial clients and worked for Citibank. “Today’s banks grew to the sizes they are through acquisitions, so it’s difficult for them to integrate all of that information into one system. It’s also a heavily regulated industry,” he says.
As a result, being a few beats behind has opened the door for fintech – financial services companies focused on technology and innovation – to swoop in and offer a better user experience than traditional banks can manage, hence the success of brands like Lending Tree, SoFi, and Rocket Mortgage from Quicken Loans. “They are focusing on specific niches of banking and can do it better and quicker. However, even though fintechs might have a better widget, they have a problem gaining trust, and therefore, it’s tough for them to scale,” says Facini.
#Fintechs have a problem gaining trust so it’s tough for them to scale, says @FaciniSteve. Click To Tweet
In other words, winning the loyalty of today’s customers requires a combination of cutting-edge, customized digital, and mobile engagement, as well as the credibility gained from offering industry-leading expertise during the in-person branch experience.
Winning customer loyalty requires cutting-edge engagement + credibility of industry expertise. @DawnPapandrea Click To Tweet
Why do banks need to master both? Consider this: More customers than ever are using mobile banking (49% of millennials, 31% of Gen X, and 16% of baby boomers), according to J.D. Power’s 2017 Retail Banking Study. Yet 71% of banking customers visited a branch an average of 14 times over the past year.
More customers than ever are using mobile #banking via @JDPower research. Click To Tweet
How banks are picking up the pace
Take a look at what some banks and financial companies are doing to gain a marketing edge.
1. They are re-imagining their physical presence to be more experience-based
“Physical presence is still the No. 1 driver of customer acquisition … period,” says Gina Bleedorn, chief experience officer at Adrenaline, an experience design agency based in Atlanta. That’s why banks are heavily investing in branches even if they are limiting the number of branch openings. To maximize remaining retail space, banks are gradually redefining their purpose.
“Technology is enabling routine transactions to occur outside of the branches, whereas traditionally tellers facilitated them. Now, banks are looking to have a dialogue and give advice and consultation to the customer. The new branch purpose is not in depositing checks – it’s in providing value,” Bleedorn says.
The new branch purpose is not in depositing checks – it’s in providing value. @ginableedorn #fintech Click To Tweet
It’s also about creating community connections and building relationships.
Case study: Northwest Resource Federal Credit Union
When Northwest Resource Federal Credit Union wasn’t generating enough new business, it decided it needed a brand makeover. The company hired Weber Marketing Group, a branding agency focused on financial clientele. Today, the credit union operates under a new name, Trailhead Credit Union, and it has transformed its look and messaging to connect with the urbanite spirit of Portland, Oregon, residents. It’s essentially a bank that feels more like a neighborhood hangout, even offering free temporary tattoos to kids (way cooler than lollipops!).
Everything from its signage to its website celebrates individuality and a grittiness that you won’t find from more corporate banks. In fact, the About Us page of its website proclaims: “This is not the cookie-cutter, same-as-a-million-others place to bank.”
Since the rebranding, Trailhead has set growth records for new accounts, loans, and branch and web traffic every month, according to Weber’s case study – all thanks to its commitment to celebrating the culture of its customers.
HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty
2. They are getting on board with educational content
Finances are complicated, and banks able to teach customers something or curate the massive amounts of data can win customer loyalty, says Bleedorn. That’s why firms like Charles Schwab host educational workshops.
Banks able to teach customers something or curate massive data win customer loyalty. @GinaBleedorn #fintech Click To Tweet
In fact, educational content can be one of the key differentiating factors among competing institutions. “If I can teach you and advise you, or help you select a product, that is huge,” says Bleedorn.
Check these out:
Liberty Mutual recently launched a partnership with HowStuffWorks and Amazon’s Alexa to provide educational content through the voice-activated home gadget. Users can ask Alexa to “open Liberty Mutual” to access educational kits on topics like how to prepare for a hurricane or questions to ask your car mechanic. If you don’t have an Amazon Echo, you can access the MasterThis content portal on Liberty Mutual’s website.
Society of Grownups, the educational arm of Massachusetts Mutual Life Insurance Co., recently closed its physical location to focus on free online financial literacy courses – something that resonates well with its younger audience. The classes last 25 minutes and offer free downloads. The site also features a blog and tools to help guide financial decision-making. There’s no hard sell for MassMutual either, making it a pure content marketing play.
HANDPICKED RELATED CONTENT: Society of Grownups Designed to Delight and Educate Audience
3. They are homing in on millennials
Content marketers across industries have been trying to crack the code as to how to keep millennials engaged, and in banking (which is traditionally geared toward older people and their wealth management needs), it’s a shift we’ll be seeing more and more.
“Millennials are not only a huge generation of their own, but they are influencing the other generations. They are the early adopters,” says Bleedorn. And because they do their research online before making any decisions, when they go into a bank branch, they expect a higher level of expertise, she says.
Case study: Santander Bank
This past November, Santander Bank launched a new content marketing strategy aimed at connecting with millennials who may be a couple of years away from applying for loans. “We wanted to talk to people earlier in their decision-making process, and wanted our content to be found when they had lifestyle questions,” says C. Decker Marquis, senior vice president and director of digital, social media, and multichannel marketing for Santander.
.@SantanderBankUS creates helpful content instead of stories around #banking products, says C. Decker Marquis. Click To Tweet
The content, under the umbrella of Prosper and Thrive, lives at the site thehub.santanderbank.com, where a dozen articles are published each month on topics that fall into three categories: saving up, mastering debt, and living life. What’s surprising is that viewers are more likely to find tips for a summer “staycation” or how to find a budget wedding gown than stories focused around banking products.
“You wouldn’t necessarily think about coming to a bank for the types of stories we feature, but we want our audience to feel like we understand them and their goals,” says Marquis. And Santander works closely with content management, social distribution, and SEO partners to ensure the content is discovered.
Before launching, comprehensive research into its target audience provided Santander with enough insight to convince the executive team that content for millennials was a good investment.
“We want to be there for those in-between moments, before customers look for a home-equity loan,” says Marquis. So far, she says, they are meeting their engagement and conversion goals, driving traffic to their core banking website, and gaining insights about the audience through surveys. The next step will be figuring out how to repurpose the content across all channels, including inside the branches. Overall, the strategy is to attract would-be customers and win their loyalty so that when they’re ready to shop for banking products, Santander will be top of mind.
4. They are experimenting
Another thing that resonates with the digital generation is innovation. That’s why some banks are launching innovation labs to showcase their future-forward efforts to the public. Part of the rationale could be to counter (or keep up with) the fintech movement, but it’s also a way to generate buzz.
“A brand innovation play says ‘look how innovative and dedicated we are to being ahead of the curve,’” says Bleedorn. Although many of the well-known experimental spaces are found internationally, among institutions doing this in the States are USAA, with its design studio in Austin, Texas, and Bank of America’s “customer experience” lab located above one of its Silicon Valley branches.
Case study: America First Credit Union
The America First Credit Union recently opened an innovation space in Salt Lake City, Utah. As one of the largest credit unions in the United States, the American First Innovation Center is designed to test new technology and get real-time consumer feedback. Bleedorn’s team at Adrenaline helped launch the project.
Among the space-age features: on-demand hologram conferencing with off-site experts, real-time polling about what’s important to each customer, and new teller cash-recycler machines to test. “It’s a really cool space designed to figure out what technology people want to use, and how they want to use it,” says Bleedorn. Once the credit union knows which things are working, it will begin rolling out to the branches.
5. They are finding the right balance between digital and human
At the end of the day, people want to feel important and be known on an individual level, says Facini. That is why banks are trying to go all-in on personalization. “Knowing your customer’s needs and anticipating their next move is critical moving forward,” he says, pointing out that consumers expect their digital banking experiences to be as efficient as the business they do with the Amazons and Zappos of the world.
Facini cautions, however, that financial health sometimes requires a human touch, and customers can’t have a relationship with an algorithm. “The banks that will be able to win are those that can figure out how to use technology to scale that one-to-one personal relationship,” says Facini.
Case study: Bank of America
In the spirit of Apple’s Genius Bar, Bank of America deployed 3,800 “digital ambassadors” last year to work in branches and assist customers who were interested in maximizing the bank’s online and mobile services. The in-person demonstrations and mobile app hand-holding are great examples of putting a human face onto a digital experience.
Conclusion
Whether banks latch on to some or all of these trends remains to be seen, but consumers should certainly expect to see an overall commitment by banks to improving brand experience. “It’s about your reputation and what people think about your brand,” says Bleedorn. “Financial services has taken cues from retail and is headed in the right direction.”
Expand your financial services content marketing skills. Make plans today to attend the Financial Services Industry Lab on Sept. 8 at Content Marketing World. Use the code BLOG100 to save $100.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.
How Financial Services Companies Build Relationships Through Content syndicated from http://ift.tt/2maPRjm
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