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A2P Messaging Market Trends, Key Players, And Forecast 2027

Market Overview

The global A2P messaging market size is expected to grow from USD 62.1 billion in 2020 to USD 74.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period.

The worldwide A2P messaging market is driven by ascend in the interest for versatile based administrations and developing mindfulness among ventures. These variables have helped shape the A2P messaging market and are supposed to support the development. Organizations in the A2P messaging market could likewise confront difficulties like absence of specialized help and unfortunate specialized foundation. The subtleties shrouded in the A2P messaging market report cover every one of the parts of the business. A2P messaging market experts have additionally shared development projections in the report and have recommended A2P messaging market players to likewise design development techniques.

Market Segmentation

The worldwide A2P messaging market has been divided in light of vertical and administrations. Based on verticals, the market for A2P informing is sectioned in light of media and amusement, BFSI, schooling and examination, medical care, retail and online business, utilities and coordinated operations, government, IT and broadcast communications, and others. Furthermore, the market based on administrations, is sectioned into special administrations (limited time crusade administrations, pushed content administrations, and request and search administrations), intelligent administrations and conditional administrations (unstructured advantageous help information (ussd), once secret phrase (otp) intuitive administrations, and two component validation (2fa)).

Factors like ascent in the interest across banking, medical care, retail, and web-based business areas and developing mindfulness about A2P arrangement support the A2P messaging market development. The presentation of the A2P messaging market has additionally been read up for the past and current years. Furthermore, the A2P messaging market report gives investigation of these portions. The A2P messaging market segmental examination gave in the report offers significant insights concerning the A2P messaging market presentation and future.

Key Players

The key players of the global A2P Messaging Market include BhartiAirtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).

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Territoriaal Overview

Organizations in the A2P messaging market are spread across the world. The A2P messaging market report gives significant data about provincial business sectors of North America, Europe, Asia-Pacific (APAC), and the remainder of the world. The North American A2P messaging market has many organizations across the United States, Canada, and Mexico. Europe has organizations in the A2P messaging market across Germany, France, Spain, Italy, and the United Kingdom. A point-by-point examination of the A2P messaging market across India, China, and Japan in the Asia-Pacific locale is likewise introduced in the report. The A2P messaging market of the Middle East, Africa, and different locales has additionally been concentrated by investigators. The provincial examination of the A2P messaging market can be found in the statistical surveying report.

Cutthroat Landscape

The A2P messaging market is upheld by simple organization of the A2P SMS arrangements. The populace development all over the planet and expanding request of A2P messaging market-based administrations and items likewise support the market development. Be that as it may, the A2P messaging market development can be impacted because of absence of mindfulness about A2P message arrangements and significant expense of administrations. The report covers generally such subtleties which will help organizations in the A2P messaging market to fortify their field-tested strategy and further develop their item portfolio. The A2P messaging market examination report additionally gives organization profiles of significant organizations. The organization profile of associations working in the A2P messaging market talks about methodologies, development plans, size, income, and consolidations and procurement subtleties of top organizations in the A2P messaging market. New contestants and laid out players can design their methodologies in light of this information gave in the A2P messaging market examination report.

Industry News

Sinch has consented to an arrangement to buy Wavy for a main A2P seller. Wavy has established itself as one of Latin American's driving business Messaging Providers as a component of the Movile Network, a biological system of driving Latin American innovation organizations. The association has utilized its strong instant message position successfully to make an administrative role in conversational messages of the following ten years.

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A2P Messaging Market Is Expected To Grow With A CAGR Of 4.68% During The Forecast Period 2021-2027.

SUMMERY:

Market Research Future published a research report on “A2P Messaging Market Research Report- Global Forecast 2027” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2027.

A2P Messaging Market Overview:

Global A2P Messaging Market is projected to register a CAGR of 4.2 % during the forecast period, 2020–2026. In this report, Market Research Future (MRFR) includes the segmentation and dynamics of the market to offer a better glimpse of the market in the next few years.

Global A2P Messaging Market is expected to witness favorable growth during the forecast period. Factors such as the increase in the mobile subscriber base and rising demand for A2P messaging platform in the enterprise sector is expected to drive the market during the forecast period. The implementation of A2P messaging in business strategies is also expected to boost the growth of the market. However, a lack of infrastructure is likely to restrain the growth of the global market

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 Competitive Analysis:

The key players of the global A2P messaging market include Bharti Airtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell(US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd.(UK), and MGAGE (US).

Segmental Analysis:

Global A2P Messaging Market has been segmented based on Service Type, Vertical, and Region.

·        Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. These types of A2P messaging services are used for effectively making people aware of various products and services offered by the company.  The promotional service segment accounted for the largest market value in 2019, with a market value of USD 23,231.9 million; it is expected to register a CAGR of 3.6% during the forecast period. The transactional service segment was the second-largest market in 2019, valued at USD 12,795.3 million; it is projected to register the highest CAGR of 5.2%. Transactional messaging refers to messaging related to transactions such as OTP, bank, or any other non-promotional information sent to the registered users. The transactional messaging segment is further divided into unstructured supplementary service data (USSD), one time password (OTP) interactive services, and two factor authentication (2FA). Unstructured supplementary service data (USSD) allows users (end customers) without smartphones or data/internet connections to use various services. A messaging OTP is a secure authorization method where a numeric or alphanumeric code is sent to a mobile number. Two-factor authentication with OTPs delivered via messaging makes user authentication secure and simplifies number verification. Promotional messaging segment refers to messaging, which is sent to promote or advertise the company’s brand to customers that might or might not be registered in the company’s database. The promotional messaging segment is divided into promotional campaign services, pushed content services, and inquiry and search services. A promotional campaign is a series of advertisements developed by organizations to deliver a certain message and therefore promote a business, product, or event. Pushed content services related to education, creating social awareness, and taxation, among others. Inquiry and Search Services is used by almost all organizations working across various industry verticals. Interactive services include rich communication services. Rich communication services (RCS) are a GSMA standard messaging protocol that provides a deeper level of engagement compared to messaging

·        By vertical, the global A2P messaging market is segmented into BFSI, media & entertainment, healthcare, education & research, retail & e-commerce, government, utilities & logistics, IT & telecommunications, and others. The BFSI segment held the largest market share in 2019, with a market value of USD 10,329.0 million; it is expected to register a CAGR of 4.1% during the forecast period. The retail & e-commerce segment was the second-largest market in 2019, valued at USD 9,337.0 million; it is projected to register a 3.4% CAGR. However, the government segment is expected to register the highest CAGR of 5.8%. The BFSI sector uses A2P messaging services to provide continuous banking services to its customer base. BFSI has emerged as one of the most promising revenue opportunities for the A2P messaging service providers. Media & entertainment include various publishing houses, channels, production companies that use various A2P messaging services, including transactional, interactive, and promotional. The healthcare segment includes hospitals, pharmaceutical companies, nursing homes, and clinics, among others. A2P messaging provides patients with a reminder service when their prescription is ready to be collected. Education & research include schools, universities, research institutes, and colleges. These institutions use A2P messaging services to recruit students, send status updates to applicants, and admission confirmations to students. Retail and e-commerce include online and brick and mortar large grocery stores, apparel stores, electronic stores, and cosmetic stores. Retail chains and e-commerce firms use A2P messaging to promote their seasonal offers on products, communicate about the availability of new stocks in the stores, alerts about new services, and discount offers, among others. Governments use A2P messaging services to create awareness about various programs. A2P messaging services are used by enterprises operating in the utility & logistics sector to send alerts to their clients regarding the status of services and promote various new services. IT & telecommunication companies have been strategically using A2P messaging services to promote their schemes and services to grow their customer base. The others application segment includes manufacturing, chemicals, agriculture, construction, and real estate, among other applications

Regional Analysis:

The A2P messaging market, in terms of region, is dominated by Asia-Pacific. The number of digital payment transactions is growing exponentially in the country and, hence, the use of OTP, 2FA, and single-factor authentication messages is very high in the country. Thus, China currently has the largest market share in the Asia-Pacific A2P messaging market and is expected to dominate the region throughout the study period

The North American A2P messaging market is divided into the US, Canada, and Mexico. A2P messaging has helped brands in the region digitally improve their brand image by sending notifications, alerts, advertisements, and other promotional activities to customers. The North American A2P messaging market is expected to be valued at USD 9,138.7 million by 2026

 Table of Content

2.1 Definition 18

2.2 Scope of The Study 18

2.3 Research Objective 18

2.4 Market Structure 18

Continued…

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 List of Table

Table 1 Global Sms Firewall Market, 2018–2026 (Usd Million) 35

Table 2 Global Sms Firewall Market, By Region, 2018–2026 (Usd Million) 35

Table 3 Global A2p Messaging Market, By Service Type, 2018–2026 (Usd Million) 40

Table 4 Global A2p Messaging Market, By Transactional Services, 2018–2026 (Usd Million) 41

Table 5 Global A2p Messaging Market, By Promotional Services, 2018–2026 (Usd Million) 42

Continued…

 List of Figure

Figure 1 Market Attractiveness Analysis: Global A2p Messaging Market 17

Figure 2 Global A2p Messaging Market: Structure 18

Figure 3 Bottom-Up And Top-Down Approaches 23

Figure 4 North America: A2p Messaging Market Size (Usd Million) & Market Share (%), By Country (2019 & 2026) 26

Figure 5 Europe: A2p Messaging Market Size (Usd Million) & Market Share (%), By Country (2019 & 2026) 26

Continued…

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A2P Messaging Market Research Report - Global Forecast till 2026

A2P Messaging Market Research Report - Global Forecast till 2026

 Market Snapshot

The process of sending mobile messages from an application to a mobile user is known as A2P (application-to-person) messaging. A2P messaging market is also known as enterprise or professional SMS. Businesses use this messaging technique in several technical modes to communicate with consumers, inform users of online services, or deliver time-sensitive alerts. In these cases, communication is initiated from a business application and not an individual’s mobile phone, as is the case with P2P SMS.

According to MRFR analysis, the global A2P messaging market is expected to witness high growth during the forecast period. The growth of the subscriber base and increasing adoption among enterprises are some of the factors driving the growth of the market. However, the high cost of infrastructure could hinder the growth of this market in the future

By vertical, the market has been segmented into BFSI, media & entertainment, healthcare, education & research, retail & e-commerce, government, utilities & logistics, IT & telecommunications, and others. In 2018, the BFSI segment accounted for the largest market share, whereas the government segment is expected to register the highest CAGR during the study period

By region, the A2P messaging market has been categorized as North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. Asia-Pacific led the A2P messaging market with a market value of 16,652.3 million, and it is expected to register the highest market share of 5.4% during the forecast period.

MRFR study identifies some of the prominent key players in the global A2P messaging market, including China Unicom, SAP SE, Vodafone, and Orange, among others. These players adopt strategies such as partnerships, agreements, and collaborations to improve their position and excel in the global A2P messaging market.

According to MRFR analysis, SAP SE is currently leading the global A2P messaging market in terms of market share. The company is focusing on enhancing its A2P SMS services portfolio to serve a broad customer base. It is strengthening its core competencies, strategic acquisitions, and planning for future investments. The company offers comprehensive services that have strong uptime performance and efficient route monitoring and management. The company also offers extensive technical support and has a global reach. Additionally, the pricing model of the services offered by the company is flexible, making it affordable for small and medium enterprises.

Global A2P Messaging Market was valued at USD 39,702.4 Million in 2019, and it is expected to record a CAGR of 4.2% during the forecast period, 2020 to 2026.

Synopsis

Global A2P Messaging Market is segmented based on Service Type, Vertical.

Based on service type, the A2P messaging market has been segmented into transactional services, promotional services, and interactive services. Furthermore, the transactional services segment is further divided into unstructured supplementary service data (USSD), one-time password (OTP) interactive services, and two factor authentication (2FA). The promotional services segment is further divided into Promotional Campaign Services, Pushed Content Services, Inquiry and Search Services

Based on vertical, the A2P messaging market has been segmented into BFSI, media & entertainment, healthcare, education & research, retail and e-commerce, government, utilities & logistics, IT & telecommunications, and others.

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 Key Developments

In March 2020, Monty Mobile collaborated with Somtel (Somalia), a telecommunication company, to implement two value-added services, namely, missed call alerts and ring back tone

In September 2019, China Unicom Global Limited, a subsidiary of China Unicom, announced its cumulative investment of USD 0.28 billion, along with the Belt and Road countries, in 200 projects for providing premium international communication services, including data connection, IDC service, broadband service, roaming and MVNO services, and system integration, to its customer base.

In April 2019, Monty Mobile formed a partnership with 9Mobile (Nigeria) to sign an A2P SMS hub deal. This partnership offered Monty Mobile the lowest termination rate in the 9Mobile network, while 9Mobile benefited from the SMS firewall solutions offered by Monty Mobile.

In November 2016, Bharti Airtel Limited launched its managed A2P SMS firewall solution, the newest service in the company’s Global Messaging Solutions suite. The newly launched solution would help fix the revenue leakages of customers.

In December 2018, Monty Mobile partnered with PT Hutchison 3 Indonesia (Indonesia), one of the leading mobile communication services providers. The partnership was aimed at assigning Monty Mobile to handle and monetize the international A2P SMS traffic of Hutchison 3 Indonesia.

Regional Analysis

Geographically, the Global A2P Messaging Market has been segmented into the Asia-Pacific, North America, Europe, the Middle East & Africa, and South America

Asia-Pacific leads the global A2P messaging market in terms of market share. The Asia-Pacific A2P messaging market has been segmented into China, India, Japan, and the rest of Asia-Pacific. For analysis, we have considered the impact of the COVID-19 pandemic outbreak on the Asia-Pacific A2P messaging market. The business for promotional A2P service type is highly impacted. Since shops, malls, and various other institutions are closed, notifications related to discount offers and other marketing-related activities are not being sent to potential clients. China had more than 1.5 billion mobile subscribers by December 2019. However, the country has the largest population in the world and various enterprises prefer messaging over the WeChat application for promotional messages as well as transactional messages

The North American A2P messaging market is divided into the US, Canada, and Mexico. The increasing mobile internet subscriber base, surging digital advertising, rising demand for advanced products, emerging IoT technologies, increasing ICT spending, and rising adoption of mobile technologies across various industry verticals is expected to drive the growth of the regional market throughout the study period

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SMS Firewall Market by Component (SMS Firewall Platform and Services (Professional and Managed)), SMS Type (A2P and P2A Messages), SMS Traffic (National and International), Deployment Mode (On-premises and Cloud), and Region - Global Forecast to 2025 published on

https://www.sandlerresearch.org/sms-firewall-market-by-component-sms-firewall-platform-and-services-professional-and-managed-sms-type-a2p-and-p2a-messages-sms-traffic-national-and-international-deployment-mode-on-premise.html

SMS Firewall Market by Component (SMS Firewall Platform and Services (Professional and Managed)), SMS Type (A2P and P2A Messages), SMS Traffic (National and International), Deployment Mode (On-premises and Cloud), and Region - Global Forecast to 2025

Combating Short Message Service (SMS) fraudulent activities such as phishing, spoofing, and spamming driving the SMS firewall deployment all over the globe

The SMS firewall market size is projected to grow from USD 2.2 billion in 2020 to USD 3.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 7.0% during the forecast period. The major factors driving the growth of the SMS firewall market include stringent government compliance and increased adoption of Application-to-Person (A2P) messaging traffic. The entrance of Over-the-top (OTT) players into messaging businesses are expected to pose as a restraining factor for the growth of the SMS firewall market.

Managed services segment to grow at a higher CAGR during the forecast period

SMS firewall vendors offer a diverse range of managed services to telecom operators. These services monetize based on service level agreement, which represents the successful delivery of managed services. Vendors fully operationalize the SMS firewall deployment while focusing more on network optimization and performance with 24*7*365 support. As per Mobile Network Operators (MNOs) need, managed services manage network infrastructure partially (address specific issues) and fully (end-to-end management). These services also ensure effective monetization of A2P messages with robust monitoring and control. These services help MNOs improve customer experience by safeguarding messages from malicious threats and enhance SMS security.

International SMS traffic segment to grow at a higher CAGR during the forecast period

International SMS traffic refers to the routing of SMS traffic from one country to another. Worldwide, A2P and Person-to-Application (P2A) messaging continue to grow and modernize. Enterprises are keen on reaching their customers globally through simple and ubiquitous communication channels. International SMS traffic comprises sending messages outside a country. International A2P messaging is increasing due to Two Factor Authentication (2FA), which is one of the most demanded needs all across the globe. The international SMS traffic segment has a greater application in travel, Information Technology (IT), and telecom industries for functions, such as verifying messages, providing travel updates, and authenticating social sites.

Asia Pacific (APAC) region to record the highest market share in the SMS firewall market in 2020

APAC is an emerging region for the SMS firewall market. China, Japan, and India are the major countries contributing to the growth of the SMS firewall market in APAC. Due to a massive mobile subscriber base, enterprises in this region are becoming more competitive, and are focusing on offering better security services in the text messaging segment. Thus, the untapped potential of the APAC region is attracting investments by major companies. A majority of MNOs are focusing on expanding their business operations in countries across the APAC region. This is expected to offer potential growth opportunities for A2P and P2A SMS providers to increase their brand awareness

By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%

By Designation: C-level – 55%, Directors – 40%, and Others – 5%

By Region: North America – 38%,Europe– 40%, APAC– 21%,and Rest of the World (RoW)– 1%

Major vendors in the research study include Comviva (India), Mobileum (US), Adaptive Mobile Security (Ireland), BICS (Belgium), Monty Mobile (UK), ANAM Technologies (Ireland), Infobip Ltd (UK), Route Mobile Limited (India), Proofpoint, Inc (US), Sinch (Sweden), TeleOSS (India), NetNumber Inc (US), Enghouse Networks (Canada), Global Wavenet (Singapore), HAUD (Malta), Tango Telecom Limited(Ireland), Eastwind (Russia), SAP SE (Germany), Tata Communications (India), AMD Telecom S.A. (Greece), Omobio (Sri Lanka), Syniverse Technologies LLC (US), Mavenir (US), Cellusys (Ireland), BroadNet Technologies (Lebanon), Mylinex International (Pvt) Ltd (Sri Lanka), TWILIO INC(US), NewNet (US), Openmind Networks (Ireland), Mitto (Switzerland), Tanla (India), and 6d Technologies (India). The study includedan in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.

Research coverage

The market study covers the SMS firewall market across different segments. It aims at estimating the market size and the growth potential of this market across different segments based on component, SMS type, SMS traffic, deployment mode, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall SMS firewall market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

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In today’s rapidly evolving business landscape, companies worldwide are navigating the challenges of transitioning to more efficient systems like S/4 HANA. Our client, a global enterprise, found themselves in this position, seeking to streamline operations and reduce costs while embarking on their S/4 HANA conversion journey.

ToggleNow stepped in to provide a solution tailored to their needs. With our innovative approach and xPedite, our SAP Certified solution, we transformed our client’s anticipated nine-month conversion timeline into just three months.

Through our partnership and the implementation of xPedite, ToggleNow not only expedited the conversion process but also enhanced our client’s competitiveness in the digital age.

Read more: https://togglenow.com/case-studies/case-study-on-reducing-the-s4-hana-project-timelines/

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Case study on SAP Licensing Optimization - ToggleNow

Today’s business environment requires the efficient management of SAP licensing, though it can be challenging. This problem can be resolved by Optimus for SAP Applications, developed by ToggleNow, by offering tools to assist organizations in navigating SAP licensing complexities.

Optimus eliminates the visibility gap in license management, thus reducing audit costs and ensuring compliance with SAP’s agreements. Therefore, through leveraging Optimus, organizations remain compliant, reduce audit costs while at the same time combating risks related to unnecessary expenses on licenses.

Optimus enables businesses to optimize their SAP investments through tailored optimization strategies and continuous support, enhancing efficiency and maximizing value.

Go for Optimus for SAP Applications and open up new chapters of your technology journey as an organization. Get in touch with ToggleNow if you need more information.

Read more: https://togglenow.com/case-studies/case-study-on-sap-licensing-optimization/