#Rexall

[emmieexplores2]

A Piggly Wiggly grocery store and a Rexall Drugs store in the 1950's

[chicinsilk]

US Vogue August 15, 1964

Model in a two-piece pale beige jersey dress consisting of a small-collared, short-sleeved overblouse and a full skirt with a soft front pleat, by L'Aiglon, in combed jersey bonded. Worn with steel blue tights, white gloves by Crescendoe-Superb and a gold necklace by Nettie Rosenstein. Hair by Michel Kazan; Hairpiece by Joseph Fleischer. Lipstick: Pale Poppy by Rexall.

Mannequin dans une robe deux pièces en jersey beige pâle composée d'une surblouse à petit col, manches courtes et d'une jupe ample avec un pli doux sur le devant, de L'Aiglon, en jersey peigné contrecollé. Porté avec des collants bleu acier, des gants blancs de Crescendoe-Superb et un collier doré de Nettie Rosenstein. Coiffure par Michel Kazan; Postiche de Joseph Fleischer. Rouge à lèvres : Pale Poppy de Rexall.

Photo Louis Faurer archives vogue

[anthonyspage]

🦇🧛‍♂️🏺

[thecoparoom]

Adorable Easter basket

The Day - Apr 3, 1953

[oldshowbiz]

Rexall Magazine

[memes-from-the-past]

[misforgotten2]

When you’ve finished the vitamins the “special jar” it’s perfect for storing your cat’s cremains. Go ahead you’ve urned it.

Reader's Digest   August 1972

[breeziejc]

Reflective Journal: Insights from Brian Morrison’s Talk on Loyalty and Digital Media Marketing

As a postgraduate student in digital media marketing at George Brown College, I recently had the incredible opportunity to attend a lecture by Brian Morrison, a senior director at Rexall and a proud alumnus of our school. Brian’s session was full of  precious knowledge and experience in modern marketing strategies, sharing insights into customer loyalty programs, personalization, and media channels, coupled with his inspiring career journey. In this blog, I’d like to share the key takeaways from his informative and inspiring talk, and explore how these insights could shape his career path.Let’s go!

The Speaker's Message

Morrison shared his profound knowledge on the significance of loyalty programs, digital media marketing, and analytics. He began by sharing the multifaceted benefits of loyalty programs. These programs are not just about rewarding customers but are crucial in collecting valuable customer data, gaining deep customer insights, and using these insights to create direct marketing channels, allowing to enhance personalization and effective customer relationship management.

Morrison explained how the role of a Customer Data Platform (CDP) integrates various owned direct channels, customer service interactions, in-store touchpoints, and digital media channels to facilitate personalized offers and promotions, which can significantly boost customer engagement and loyalty. Along with sharing how different media can be effective in each funnel stage, he also had a discussion with us on measurement KPIs, stressing the importance of tracking impressions, clicks, views, site traffic, and sales to optimize marketing efforts. In addition, he addressed the advantages of shifting to digital media, such as enhanced audience targeting, continuous engagement, flexible investment options, real-time measurement dashboards, and the ability to test and learn from various campaigns.

Throughout the session, Morrison maintained a conversational tone, not only kept us engaged but also allowed for a deeper exploration of the topics discussed. The use of real-world examples clearly showed how the marketing theories we learned are used in real life situations.

At the end of the session, he did a case study asking two questions about how our chosen brand can improve on digital media connection.  After listening to each group’s sharing,  he also provides some valuable insights and stories with us, which really deepen the impression of how digital media is affecting nowadays marketing strategies.

Key Learnings from the Speaker

From Morrison’s speech, I learned the critical role loyalty programs play in modern marketing strategies. They not only help in collecting valuable customer data but also enable personalized marketing efforts that can significantly improve customer retention and satisfaction. When he mentioned how Customer Data Platform offers  a cohesive approach to managing customer interactions across multiple touchpoints and channels, I was especially intrigued since it relates the most with the project I did about how we can utilize collected data in each channel to help bettering customer relationship management while I was in university. 

I am super excited that I get to associate my experience from his sharing. I reflected a lot when he was talking about media channels and their roles in different stages of the marketing funnel. I wondered if we had the resources to choose a different  media mix, maybe the project I did in college would reach a totally different, and a more quantifiable outcome. 

Reflecting on Brian Morrison’s Career Path

Morrison’s journey from business administration to digital marketing, the shift, although, might not be a complete huge change, must require a lot of adaptation and learning in the progression of becoming a senior director at a big chain drug store. For me, it was a powerful reminder that one’s career path is not linear and that the ability to pivot and embrace new opportunities is crucial. Moreover, as a marketer, the ability to stay ahead of trends and a quick adaptation of a fast-changing marketing environment is a need. In addition, continuous learning, implementing and testing would be our jobs, and this is what excites me the most to be an aspiring marketer, we get to keep seeking new knowledge and skills. As I continue my studies at George Brown College, I am excited to apply these lessons and explore new opportunities in the dynamic field of digital media marketing.

[casually-cool-collecting]

A Rexall Camphor Spirit bottle that expired in january of '81!

[stone-cold-groove]

Rexall’s carnival of values.

[foxglves]

do you ever think about the fact that the last nhl goal ever scored in rexall place was scored by leon draisaitl. the arena that the oilers were made in, had played in since before they were even part of the nhl. how so much oilers history was made in that arena and the last piece of history was made by leon fucking draisaitl. how moving arenas was the end of an era and how profound it is that leon was the one to score that final goal, demonstrating what the next era would bring. how he was the harbinger of it all and nobody even knew yet, he spent 6 games of that season in the minor leagues. do you ever think about that. it is three in the morning

[chicinsilk]

US Vogue January 15, 1962

Wilhelmina Cooper, poses in a suit of two pale vanilla beige with old sky blue, bordered on the outside with a black braid. By Handmacher: suit in rayon, acetate, cotton and linen tweed: blouse, rayon shantung. Richelieu earrings. Gloves by Superb. White straw hat by Sally Victor. Lipstick: Fair Pink, by Rexall.

Wilhelmina Cooper, pose dans un tailleur de deux pâles beige vanille avec bleu ciel ancien, bordé vers l'extérieur d'un galon noir. Par Handmacher : tailleur en rayonne, acétate, coton et tweed de lin : chemisier, shantung de rayonne. Boucles d'oreilles Richelieu. Gants par Superb. Chapeau de paille blanc par Sally Victor. Rouge à lèvres : Fair Pink, par Rexall.

Photo Tom Palumbo

vogua archive

[carbone14]

The Rexall Train - Montpelier - Vermont - Etats-Unis - 1936

[quicktimeeventfull]

if you live in canada and have access to a rexall or shoppers, the covid vaccine appointment form is here:

shoppers drug mart

rexall

both also do walk-ins, and you can get the flu shot done at the same time. loads of indie pharmacies and doctors also do them.

[almostunbrokenarts]

Lyricist and his two sons face off against a stag.

[m0llygunn]

need to either read a book or start vaping again or go to a casino just to drink endless free diet coke and look at pretty colours