#Retail & Shopping Lover Hashtags:

[freshthoughts2020]

[naina10]

"Savoring Success: Top Strategies to Promote Your Food Business"

Whether you’re running a cozy café, a bustling food truck, or a fine-dining restaurant, promoting your food business is key to attracting and retaining customers. If you’re wondering how to promote your food business effectively, there are many creative and practical ways to get the word out and keep your tables full. This guide covers essential strategies to help you bring more customers to your doorstep and keep them coming back.

1. Showcase Your Business Online

Your digital presence is often the first impression potential customers get of your business. Start with a visually appealing website that displays your menu, location, hours, and online ordering options if applicable. Include high-quality images of your dishes, as people eat with their eyes first! Social media platforms like Instagram and Facebook are also perfect for food businesses. Consistently post photos of your food, behind-the-scenes kitchen shots, or even recipe teasers to engage your followers.

Encourage customer interaction by responding to comments and asking for feedback. Hashtags like #foodie, #foodstagram, and your location’s hashtag can help boost your posts and attract people looking for local food spots.

2. Collaborate with Food Influencers

Influencers in the food industry have a powerful reach. Look for local influencers or food bloggers with a loyal following and invite them to try your food. Influencer marketing helps your business get exposure to a broad audience of food lovers who trust the influencer's recommendations. Even a single post or story from a popular food blogger can spark interest in your business and encourage their followers to visit.

3. Embrace Local SEO and Google My Business

Setting up and optimizing a Google My Business (GMB) profile is a game-changer for food businesses. GMB listings help your business show up in local searches and Google Maps, which is crucial for attracting nearby customers. Update your profile with your address, phone number, website, and hours. Adding photos, responding to reviews, and using keywords like “best [cuisine] in [city]” can also improve your search ranking.

For more SEO impact, create content like blog posts, such as “how to promote your food business,” to attract readers who are researching food business strategies or new places to eat.

4. Host Food Tastings or Events

Hosting an event, whether it’s a tasting session, a live cooking demo, or a themed food night, can drive interest and bring in new customers. Events like “Wine Pairing Night” or ���Taco Tuesday Specials” encourage people to try something new and provide an opportunity for guests to bring friends and family along. If you have a food truck, pop-up event, or catering service, participating in local events and food festivals can introduce you to new audiences and build your brand locally.

5. Launch a Loyalty Program

Loyalty programs not only reward repeat customers but also encourage them to spread the word about your business. Set up a simple program offering points for every dollar spent, with rewards like free items or discounts after a certain threshold. Digital loyalty apps or physical punch cards can work, depending on your setup. People love feeling appreciated, and loyalty programs can give customers an added reason to choose your business over others.

6. Partner with Local Businesses

Building partnerships with other local businesses can expand your customer base. Collaborate with a nearby coffee shop, brewery, or retail store to offer combo deals or cross-promotions. For instance, a local coffee shop might offer a discount to customers who bring in a receipt from your restaurant, and you could reciprocate. These partnerships can increase your visibility in the community while creating mutually beneficial relationships.

7. Invest in Eye-Catching Packaging

Your food business’s packaging is more than a container—it’s a powerful marketing tool. Well-branded, high-quality packaging with your logo, website, and social media handles makes your food memorable and recognizable. Not only will customers appreciate the attention to detail, but they may also share photos of your unique packaging on social media, giving you added visibility.

8. Run Seasonal Promotions and Limited-Time Offers

Seasonal promotions and limited-time offers create excitement and urgency. You can introduce seasonal menu items or run a discount on certain dishes during specific times of the year. For example, a special Valentine’s Day dessert or a summer-themed drink can attract people who are eager to try something new. Limited-time offers, when marketed well, encourage customers to visit sooner rather than later.

Conclusion

Learning how to promote your food business is an ongoing process, but with the right strategies, you can attract a loyal customer base and make your business thrive. By building a strong online presence, engaging with local communities, partnering with influencers, and creating unique experiences, you can make a lasting impression on customers who love your food and will keep coming back for more.

[celestialtrait]

Pastel Patisserie: A Legacy Challenge [Recovered 5/18/19]

My Pastel Patisserie challenge is back! Thank you to @strwbrrycremu for recovering the original rules and sending them my way! Since writing this challenge, a lot of new features have been added to the game. My hope is to alter this ruleset to include all of the new packs we have!

Hungry for some more berry sweet game play? Looking for a challenge that incorporates all of your EPs and GPs? Want to give your sims pastel hair colors and sugary sweet names? The Pastel Patisserie is sure to satisfy your sweet tooth.

Pastel Patisserie is a 10 generation legacy challenge structured like the Not-So-Berry and Rainbowcy challenges, but written to incorporate aspects of recently released packs. True to The Sims series, it is filled with wacky drama and larger than life characters.

*This is something I’ve made mostly for myself, because I’ve played the first two gens of NSB over too many times and I’m sick of the scientist career.

Rules:

Like some of the other berry sweet legacies here on tumblr, each heir must represent the color or in this case, “flavor” of their generation. You can play with actual berry sims, or “banilla” sims (sims with colored hair but regular, human skin tones).

Color-coded spouses are totally optional. Personally, I think I’m going to fill a save with a bunch of berry townies to keep with the theme.

There are no money restrictions, but the challenge is probably a lot more fun if you don’t excessively use money cheats.

Your legacy is not bound to one lot for its entirety. But if you prefer your legacies to live in one house the whole time, go for it

Wanna share your progress? Use the hashtag #pastelpat

Gen 1: Bubblegum (Founder)

You’re new to the area and ready to put down roots! You love baking, and have always dreamed of opening your own bakery. You start a club for local bakers and put what little savings you have into your business. You spend most of your time at the bakery, so it’s no surprise that it’s where you meet the love of your life. You have one child whom you both love dearly and spoil often. When they finally move out, the house feels so empty you and your spouse adopt another child.

Traits: Cheerful, Good, Glutton Aspiration: Leader of the Pack

Max Baking Skill

Open and run your own bakery. Do not join any careers.

Start a baking club and meet once a week

Complete Leader of the Pack aspiration

Date and marry a sim you meet at your bakery.

Have 1 child (the heir) you both dote on, and adopt a second as elders.

Gen 2: Lavender

Your parents spoiled you a lot as a child, so you don’t really know how to take care of yourself. You love music, but you love partying even more. Children and a white picket fence are nowhere on your radar; you want to DJ and dance the night away for the rest of your life. You have one boyfriend/girlfriend who you are mostly faithful to, but one night you slip up. You/your lover gets pregnant and you must take care of the child. You’re not very good with kids and you never wanted them, so you’re not around very often. You enlist your adopted sibling as a babysitter.

Traits: Music Lover, Dance Machine, Hates Children

Aspiration: Party Animal

Be best friends with your adoptive sibling

Max DJ and Dance skills

Make all of your money from tips

Complete the Party Animal aspiration

Have a boyfriend/girlfriend

Cheat on your partner and conceive, breakup or stay together.

Have little to no relationship with your child.

Have your adoptive sibling watch your child

Gen 3: Baby Blue

Growing up your parent was always out late, so you spent a lot of time playing video games and watching movies. You’re closer to your aunt/uncle than you ever were to your parent, and they taught you a lot about empathy and caring for other sims. You desperately want to give your children what you never had, and are inspired by your aunt/uncle’s story. You end up adopting a child before you start your own family.

Traits: Geeky, Loner, Unflirty

Aspiration: Super Parent

Be best friends with your aunt/uncle

Have 1 childhood friend

Max the Video Gaming Skill

Go to Geek Con every time it’s in town

Complete the Medical Career

Complete the Super Parent aspiration

Your aunt/uncle’s story inspires you. Adopt 1 child prior to marriage.

Marry your childhood friend.

Have two children with your spouse.

Be Good Friends with all of your children

Gen 4: Pistachio

You grew up well in a loving household, but you wanted more than the safe little life your parents built for you. You’re free spirited, and yearn to expand your mind and explore the wilderness. You spend your days living off the land and improving your wellness. You go camping often, and have many lovers throughout your lifetime. All the unprotected woohoo catches up to you, and you have a lot of children. You and your family spend your days working the farm and living commune style.

Traits: Loves Outdoors, Vegetarian, Noncommittal

Aspiration: Outdoor Enthusiast

Complete the Social Butterfly aspiration as a child

Live in a rural neighbourhood

Make all of your money gardening. You may open a retail lot and run a flower shop or farmer’s stand.

Master Herbalism and Gardening skills. Make it to at least level 5 of the Wellness skill.

Have at least 5 children with at least 4 different sims. One of these sims must be the Granite Falls Hermit (you will probably need cheats for this).

Never marry, but you may have multiple girlfriends/boyfriends. Bonus points if they all live with you at once.

Gen 5: Lemonade

You hated growing up in the country with so many siblings. Dirt and bugs gross you out, and there was always so much work to do. You long to start a new life in the city, far away from your embarrassing family. You move to San Myshuno as a teen, and work part-time while you focus on your grades. When you finally age up, you join the business career and marry a rich old sim. You have two children and they have the best of everything. You have brunches and spa days with your rich friends once a week.

Traits: Materialistic, Squeamish, Perfectionist

Aspiration: Fabulously Wealthy

Move to San Myshuno as a teen

Complete the Business career

Try to complete the Fabulously Wealthy aspiration

Marry a rich sim. They must be older than you are.

Avoid your big, messy family.

Have a maximum of two children.

Create a Socialites club. Meet once a week for brunch or a spa day.

Gen 6: Peach

You got everything you ever wanted as a child and lived San Myshuno’s high society life. You love living in the city and never want to leave. You are the sim equivalent of the millennial. All you want to do is explore the city and enjoy yourself for the rest of your life. You eat spicy food, blog your whole life, and become a simstagram star. You date a few people, but eventually settle down with one of your exes.

Traits: Childish, Outgoing, Bro

Aspiration: City Native

Never leave San Myshuno

Learn all 22 new recipes

Eat mostly spicy food. It’s your favorite.

Master the Singing skill

Complete the Social Media career

Have a roommate throughout your YA years. Become best friends with that roommate.

Have 3 boyfriends/girlfriends throughout your life. Get back together with one, but don’t get married until you’re both elders.

Have as many children as you want, as long as they’re with the sim you eventually marry.

Gen 7: Tangerine

As a kid you had all kinds of food, but your favorite is Grilled Cheese. You have a small group of close knit friends, and you like to invite them over once a week for grilled cheese. You live in Oasis Springs and work as a detective for the local police department. You are the epitome of dad culture: you’re clumsy and like to take naps. You marry your coworker and have a very happy marriage, but they die after your third child together. Your children are devastated and you have trouble letting go. You re-marry your ghostly spouse.

Traits: Clumsy, Foodie, Lazy

Aspiration: Grilled Cheese

Live in Oasis Springs

Have a core group of 3 friends.

Only eat grilled cheese.

Complete the Detective Career

Master the Handiness skill

Marry a coworker

Have 3 children.

Your spouse dies after the birth of your 3rd child.

Your family takes the death hard. All children must have the gloomy trait.

Never remarry. Stay with your ghostly spouse.

Gen 8: Ash

You lost one of your parents when you were young and it left a mark on you. You want desperately to make your own family, but struggle to do so. One of your pregnancies miscarry and it destroys you. You can’t bear to be around your children, and start a string of affairs. One day your spouse catches you, and leaves with the kids. You become obsessed with death. You raise a cow plant and marry the Grim Reaper.

Traits: Family-Oriented, Gloomy, Insane

Aspiration: Serial Romantic

Marry young

Be a stay-at-home parent

“Miscarry” once (end a pregnancy with cheats).

Begin cheating on your spouse shortly after miscarrying.

Complete the Serial Romantic Aspiration

Sabotage your relationships with your children

Your spouse finds out about the cheating, and divorces you. They take your children with them.

You are preoccupied with death. Download a Grim Reaper from the gallery and marry him.

Have 1 child with the grim reaper. Have all of their half-siblings hate them. This sim does not have to be the heir, but it is recommended.

Raise one cow plant. Eat the cake.

Gen 9: Vanilla

You had a rough home life growing up, but you’re optimistic that you’ll find true love. You adopt a dog and spend your days taking lots of photos. You’re definitely your father’s child, and still spend a lot of time with him. You have a rivalry with one of your siblings and fight almost every time you see one another. You go on dates often in your quest for love. Eventually you marry a cat sim and have a big wedding.

Traits: Creative, Dog Lover, Hopeless Romantic

Aspiration: Animal Lover

Be enemies with at least one of your siblings

Be best friends with your father

Have one close friend

Have at least 1 dog

Master the Photography Skill

Master the Pet Training Skill

Complete the Animal Lover aspiration

Own and operate your own photography studio

Go on multiple dates during your YA years.  

Marry a Cat Lover as an Adult

Have a gold wedding

Have as many children as you want

Gen 10: Toffee

There are so many things you want to do, that you can’t stick to just one thing. You’re a jack-of-all trades and have a myriad of interests. Your many talents attract a lot of potential romantic partners to you, and some are rather eccentric. You find that you really enjoy science, and spend a lot of time visiting other planets. Eventually, you get abducted and have an alien child.

Traits: Goofy, Genius, Romantic

Aspiration: Renaissance Sim

Change jobs often. You need a total of 3 for your aspiration

Your last job must be the astronaut career

It is recommended that the scientist career is one of your careers

Complete the Renaissance Sim aspiration

Master the Rocket Science Skill

Go to Sixam

Marry an Occult sim

Get abducted

Have as many children as you want

[itunescollectionstore]

Celebration Guitars On The Beach June 2021

Guitars have been around for the longest time, and during the 20th century in the United States, all different kinds of music genres were beginning to shape the history of the guitar in the most prominent way. Today, there are guitar lovers all over the world, and it is one of the most recognized instruments out there. Guitars on the Beach is just one of the holidays that dedicates itself towards its love for guitars.

History of Guitars on the Beach

Guitars on the Beach began as a spontaneous event in the UK, starting as a small set up in the Lyme Regis Beach rock festival. This day made headlines as a world record was broken when 2,276 people all simultaneously played on their guitars and sang Buddy Holly 19s song Rave On. From there, the decision was made to continue this tradition, changing it from a local rock festival to a national event. Each year, people from all over go to this small beach, play in the sand, play their guitars, and listen to local bands play their favorite songs.

Guitars on the Beach isn 19t only a yearly event but is also a holiday dedicated to celebrating the history of guitars and the history of music. Fun fact: Guitars have been around since 1500 BC when the ancient Persians created the Tanbur, a four string guitar that can be played using a person 19s fingers. As an aftereffect, guitars have been around passing through ancient times, the middle ages, all right up to the notorious time when country music and rock music was created. The people that attend Guitars on the Beach festival are a small portion of the lovers of music out there, so this holiday celebrates all things related to guitars and those passionate about them, including the famous legends such as Buddy Holly, Tom Petty, and Malcolm Young.

How to celebrate Guitars on the Beach

If you 19re a guitar enthusiast, then check out your local music shop and get the guitar you have always wanted and maybe even take some music lesson from an instructor. If you have one and know how to play, then make a trip to your local beach and play your favorite songs. You can also purchase tickets to attend Guitars on the Beach and join hundreds of fans and have a good time. Share this holiday on your favorite social media websites using the hashtag #guitarsonthe beach and let everyone know what day it is today.

Special offers for Guitars On The Beach celebration!

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[orbemnews]

This little-known Japanese fruit now has a cult following As the group vice president of produce and floral at the grocery store chain Albertsons, Callahan is essentially a produce trend-spotter by trade — and he’s eaten a lot of fruit. But he described Sumo Citrus as unique. “The eating experience, there’s just nothing like it,” he said. The fruit may appear unappealing at first: It looks like a small, wrinkly orange with a knob akin to the top knot worn by the Sumo wrestlers for which it’s named. But it’s actually a hybrid of navel oranges, pomelos and mandarins and tastes like an extra-sweet mandarin. It peels easily, thanks in part to that knobby handle, and doesn’t make your fingers too sticky. But Sumo Citrus didn’t go crazy in the United States, at least not right away. In the years immediately after Callahan took that first bite, the fruit’s popularity grew slowly. There wasn’t much of the fruit to go around, anyway — AC Brands, the company behind Sumo Citrus, started selling its produce here in 2011 and increased its crop over time. But as more hit stores, more sold. And then once production hit a critical mass, Callahan’s prediction started to come true. Now, once you start paying attention, it may feel like the Sumo Citrus is everywhere. That could be because over the past two years, AC Brands — confident in both its relationship with retailers and in the size of its crop — invested in a major marketing push to place Sumo in front of the right consumers. It has built (and built off) buzz from Instagram influencers, and placed splashy magazine ads and targeted billboards to attract consumers willing to shell out up to $4 per pound of fruit. Over the past year, consumers spent nearly $62 million on Sumo Citrus fruits, according to Nielsen, still a small sliver of the $2.1 billion mandarin market. To make sure people try the product — and back up that price — AC Brands has been spreading the Sumo Citrus gospel. In its branding, it nods to the fruit’s heritage and to how it’s grown (painstakingly, carefully, with attention paid to each fruit). The short selling season that could be a drawback has also been used as an upside, helping the company to build buzz. Before the fruit hits the shelves for a period from January to April and again during a brief window in the fall, the brand can generate hype, and then encourage shoppers not to miss their chance to get it. US sales have jumped around 35% each year since March 2018, according to Nielsen data. “When you walk in our stores, in a lot of cases, you’re going to see them right at the front door with a great big display,” Callahan said. “Because we know the customers are hungry for them, and they want them.” But fruit marketing can be a fickle business. People who love Sumo Citrus today might find a new fruit to love tomorrow. And professionals like Callahan are always looking for the next big thing. So AC Brands has only a little while to ensure the product has the staying power to keep selling when the next hot fruit starts to trend. Sumo comes to America Sumo Citrus is the brand name for a type of fruit called shiranui, which is commonly referred to as the Dekopon, itself a brand name, in its home country of Japan. The fruit was born in the early 1970s. By the 1990s, it had become a popular, beloved fruit in Japan, selling for as much as $10 a pop, the self-described “Fruit Detective” David Karp wrote in a 2011 Los Angeles Times article titled “The Dekopon arrives in California.” Karp described a years-long effort by American growers to get their hands on the seedlings. Some smuggled the product over and were forced to cut trees down by the government, which feared that they would spread harmful plant viruses in the country. Eventually, Suntreat, which has since become AC Brands, was able to legally set up shiranui groves in California, an effort it undertook in secret. The growers involved “had signed confidentiality and exclusive marketing agreements with Suntreat,” Karp wrote. “No one was supposed to even breathe the word ‘Dekopon.'” By 2011, the company was ready to make its secret public and to introduce the new fruit to Americans under a different name. AC Brands didn’t think that the name shiranui or Dekopon would make sense to US consumers. So it came up with something new. “The Sumo Citrus brand was created because of … what the fruit looks like,” Sunnia Gull, director of brand management at AC Brands, told CNN Business. “It’s this giant fruit” compared to a traditional mandarin, she said, with “that top knot, which is sort of like what a Sumo wrestler has in the ring.” When branding something new, like a hybrid fruit, you want to go with something that is “approachable, easy to spell [and] easy to ask for in a store,” said David Placek, founder and president of Lexicon Branding, which helps companies name products. Plus, he said, by turning that knobby top into a feature, AC Brands is taking “what would be possibly a disadvantage, the way the fruit actually looks, [and] turning that into an advantage.” Ultimately, marketers are “looking for a story,” he said — something that will explain to consumers why this product is better than the rest, and why they should buy it. The most pampered fruit in the world Sumo Citrus is “probably the world’s most pampered fruit,” said Albertsons’ Callahan. A lot goes into making sure that the Sumo Citrus fruits that reach grocery stores are tasty enough to convince customers that they’re worth the price. “The trees are hand-pruned and trimmed,” said Gull. “The skin of the Sumo Citrus is actually so delicate that there’s this sort of clay that is put on, a sunscreen, over the summer,” for protection, she said. “We’re talking about every piece of fruit,” she emphasized. Each fruit is hand-picked and packed in pallets to make sure they don’t bruise on the way to stores. Other, sturdier citrus fruit don’t need quite as much attention. Scaling that process up could be challenging, said Roland Fumasi, a food and agribusiness research analyst at Rabobank, an agriculture focused bank. People won’t spend on a pricey fruit if they’re disappointed by the product. “You have to be careful that your quality control is maintained.” And, he noted, there’s a careful balance of supply and demand for AC Brands to consider, as there is for any product. Grow too little and it could miss out on potential sales. Grow too much and it might have to cut prices — or watch as that pampered fruit rots unsold. Influencers and New Yorker ads Some people may have first learned about Sumo Citrus through the Instagram of Eva Chen, director of fashion partnerships at Instagram and an influencer in her own right with 1.6 million followers. Chen has been raving about the fruit online since 2019. One recent photo shows Chen in her classic #evachenpose — feet casually up on the back seat of a car, with shoes, purse and a snack, often a fruit, on display — with a Sumo mandarin. One post from last year shows Chen illustrated in the manner of the surrealist artist Magritte, a floating Sumo blocking her bowler hat-topped head. Another shows her pulling a stack of Sumo Citrus crates, looking stylish in an Oscar de La Renta top and Chanel flats. The all-caps, multi-exclamatory caption reads “SUMO CITRUS FOR THE WHOLE OFFICE!!!” Chen’s initial interest in Sumo was “all organic,” Gull said. “There was nothing paid around that.” But over the past few years Sumo has started paid partnerships with influencers in an effort to reach more millennials. Online, influencers with slim bodies and wide smiles post photos of themselves with the fruit, promising giveaways. They often use the hashtag #healthyobsession, positioning the fruit as a health food. Sumo also sent Jenna Fischer, known for her role as Pam on “The Office,” a tree of her own. On the Sumo Citrus instagram account you can see a smiling Fischer kneeling beside the young tree, sporting a bright orange “Sumo Citrus” beanie. AC Brands declined to say how much it spends on marketing. In addition to social media campaigns, it has launched targeted ads to reach high-income individuals — those who might not bat an eye over the cost of the fruit. “We partnered with New Yorker magazine as well as Bon Appetit,” Gull said. “There’s electronic vehicle charging stations outside some key retailers, we’re advertising there and testing that,” she said. Sumo has also posted small billboard advertising in Boston, LA and Minneapolis, “key” markets where Sumo consumption grew last season. AC Brands also distributes marketing materials to retailers to help advertise the product in stores. Last year, it introduced new purple displays to grocers. Sumo also holds a contest, with prizes, for retail partners that have put together the most creative in-store display. Getting top billing in the grocery aisle Creating buzz online is one thing. Making a splash in grocery stores is an entirely different challenge. That depends in large part on convincing retailers to place products in highly-visible, well-trafficked locations. A big, prominent display can encourage people who may not have heard of the fruit to try it. At Stop and Shop, which has been carrying Sumo Citrus for over four years, customers can often find the product near the front of the produce section, said Joe Connolly, the chain’s category manager for produce. “If we brought them in and we just displayed them in the citrus section, amongst everything else, they’d probably be lost,” he said. So far, the strategy is working. “Each and every year we’ve been selling more and more of them,” he said. That doesn’t mean it’ll work forever. Sumo Citrus is starting to see competition. Fowler Packing, which sells mandarins under the Peelz brand, announced last month that it is adding a Dekopon product to the Peelz portfolio, which is already well known among mandarin lovers. Trinity Fruit Company, which sells peaches, pomegranates and mandarins among other fruit, recently started selling Big Honey Dekopons. Big Honeys, which have the same taste profile as Sumo Citrus, have gotten some buzz in niche markets: Earlier this year, the Produce Moms blog named the Big Honey one of the its 21 Must-Try Produce Items in 2021, after the “plumsicle” but ahead of the PinkGlow Pineapple, which is pink on the inside. And one day, Sumo Citrus could be dethroned by an even trendier citrus. Items that were hot one year can go out of vogue, and grocers have no reason to try to revitalize the sale of a flailing product — they can just move on to the next big disruptor in the space. It’s happened before, Albertsons’ Callahan said. “Seeded watermelons used to be the watermelon to buy,” he said. “And we were able to develop a seedless watermelon, and all of a sudden the seedless watermelon basically took over.” (Of course, trends can be cyclical: seeded watermelons are starting to make a comeback, he noted.) Another example? Red apples, which have been squeezed by more popular varieties. “There’s so many apples that are better than red apples today. Honeycrisp really changed the apple industry, it was really that first apple that just exploded across the country.” Already, Callahan is excited about a new product. “We’ve got this new lemon plum that we’re just starting to get ahold of that we’ve had really for the last couple of years,” he said. “It’s certainly not something that’s across the country and every one of our stores, but it’s really gaining popularity,” he said. “That’s one that I can see coming on.” Source link Orbem News #cult #Fruit #Japanese #Littleknown

[xnxadultstore]

Foodie Coloring Books

Completely thrilled with the Foodie’s Colouring guide and what a terrific concept!

I obtain a lot of coloring books like this however not often do I get so excited once I begin going via the pages. I’m a Foodie and a Coloring Book Addict so the 2 passions in a single place are good. First, you get enjoyable and fanciful foodie footage to paint in, all with a singular model clearly hand-drawn, none of this throw it collectively in Photoshop stuff. Next, you get pages with quotes from notable Foodies like Julia Child to paint in and hilarious footage, a favourite is an octopus with totally different cooking utensils in all eight of his “hands” I simply acquired this yesterday and usually I wait to do a evaluate however not so with this guide.

As if the enjoyable footage to paint weren’t sufficient, within the heart of this guide are some wildly YUMMY wanting sweets photographs with the recipe included. I believe I gained weight simply them however will probably be heading to the shop for substances at the moment!

The footage are one-sided so no issues with bleed via. There can also be a enjoyable quiz to seek out out simply HOW a lot of a wild Foodie YOU are. 

“Everyone knows a foodie or is a foodie themselves. Foodies love good food, good company, and sharing the tastes and flavors of a well-cooked dish. In The Foodie’s Colouring Book, foodies can rejoice and relax as they colour in a variety of food-themed images, take the foodie quiz, laugh at the foodie alphabet, and join the adult colouring book craze sweeping the world. For mindfulness or just for fun, The Foodie’s Colouring Book also includes a bonus cookbook section with sweet recipes to cook at home. Colour, cook, create!”

We had been thrilled to have the ability to get slightly one on one time with the illustrator of the Foodie Colouring Book Haylea Bridle.

What do you get pleasure from drawing probably the most

I very a lot loved the problem of drawing meals I wouldn’t usually draw. Oysters for instance, I need to say, had been by no means on the prime of my to-do checklist, nevertheless I believe I can now say if ‘Oyster Anatomy; an intimate glance’ occurred to be a subject at pub trivia, I’d be going residence with the meat tray.

How did you get began?

By testing my dad and mom’ persistence as a toddler. Things had been drawn on that shouldn’t have been drawn on, utilizing issues that shouldn’t have been used to attract with. I referred to as it my ‘experimental phase’, my dad and mom’ referred to as it their ‘blue phase’.

Who or what has impressed you?

For this guide, breakfast, lunch and dinner (aaand the various snacks in between) turned edible inspiration. Humble snack expeditions to the fridge started to take slightly longer because it reworked into 5 cabinets of (at some instances, decomposing) reference. A mere sandwich was by no means escorted to my mouth with no notepad as witness.I’ve a spatially inconvenient behavior of amassing massive quantities of youngsters’s image books, from which I additionally draw nice inspiration. A truth the shelving part of my native IKEA can attest to. Some discover inspiration in Tolstoy; I discover inspiration in Toy Story

.Do you want to paint in your designs or choose to have others do this? Others! I coloured within the cowl for The Foodies Coloring Book, and I can say at that time limit, I used to be experiencing little or no therapeutic profit that coloring in is thought for, figuring out that each line rebelling pencil stroke could be on present! As these illustrations had been created with the intent of being black and white, there’s nothing higher than seeing somebody breathe new life into them with colour.

What provides (manufacturers) do you advocate on your guide(s)? My favorite colored pencils are by a model referred to as LYRA. They are so lovely to carry, it makes you by no means wish to decide up anything once more. They are smudge-proof and waterproof too, particularly useful for these prone to a celebrational weep as soon as completed colouring!

This illustration and quote simply cracked me up.. Check out the Melons Dolly Parton is holding! 

We additionally wish to know what the guide publishers have in retailer for colorists so we did a brief Q&A with them as nicely. Hopefully, the coloring “craze” is a good way for extra individuals to find and profit this fashion.

The Coloring Book pattern doesn’t appear to be slowing down.. if something it’s selecting up within the US with increasingly more artistic and distinctive concepts for individuals to attach with. The posterzines the writer spoke of earlier than can be found too with “The Foodie’s Colouring Posters” that includes 2 big posters and three small posters. What enjoyable for a restaurant opening or a potluck get together.

These books are additionally out there on the Book Depository presumably with much less postage so examine there as nicely. I’ll be coloring on this guide very quickly and sharing my outcomes and ideas in regards to the paper on the social media channels so be anticipating that, and by chance I acquired a set of Lyra Colored Pencils for Christmas so I’ll be making an attempt these out first since they had been prompt by the illustrator.

All these concerned with this coloring guide would like it if you happen to use the hashtags #foodiescolouring #foodiescoloring or #foodiescolouringbook if you colour in a web page to allow them to see their creations dropped at life by the colorists on the market.

Funny Foodie Coloring Books for Adults

Suck My Cookbook: Clean Recipes for Dirty Minds 

A Coloring Book by Cherrie Poppins (Author),‎ Wild Billy (Illustrator) Suck my Cookbook has all of it. Naughtily intelligent illustrations that match up with the recipes. You not solely have coloring to do, there are additionally phrase search, crossword puzzles and extra to maintain you busy. This could be a PERFECT White Elephant present trade present in case your group has humorousness in addition to the foodie in your present checklist. I’m thrilled the writer despatched me a number of copies, I’ve already discovered properties for them and might’t wait to see what my buddies do with them.

Click to order Amazon US, UK & Canada  or Book Depository

Severe Snacks Coloring Book

This guide is lovable and excellent for somebody that prefers humorous and entertaining over intensely detailed coloring. Each of those illustrations is hand achieved, no computer-generated artwork right here. Prepare your self to paint in all your favourite snacks- from a healthful, vicious apple to candy, but evil toaster pastries- attacking each other with glee and abandon. *Warning- comprises snack-on-snack violence. May trigger laughter and abdomen rumblings! Click to Order Amazon US, UK or Canada

Taco Life: A Spicy Adult Coloring Book

Spiral-bound, printed on one aspect with 76 pages, the enjoyable coloring guide with it’s “Ode to Taco’s” theme will hold you laughing the entire manner via. You will ‘colour your manner via this snarky Taco-obsessed guide stuffed with pages of one-liners all taco devourers can get pleasure from. Oh, and a few recommendation. This guide is finest served with…you guessed it. Tacos.” How enjoyable!

 Click to Order Amazon US, UK & Canada

Southern Living Celebrations Cakes: A Lifestyle Coloring Book

I just lately noticed this coloring guide within the Target journal part and thought it was a superb concept, combining two of my favourite issues! Coloring and fabulous desserts. Each web page has a cake to paint and on the alternative web page the recipe for the cake. Click to Order Amazon US, UK or Canada

Delicious Whimsey Coloring Book

31 fun-to-color, mouthwatering phrase designs. Unique and playful illustrations characteristic the shapes of meals gadgets fashioned by quite a lot of associated phrases. Images embrace an ice cream cone, pancakes, pizza, cupcake, hamburger, fries, and extra. Pages are perforated and printed on one aspect just for straightforward elimination and show. Click to Order Amazon US, UK or Canada

A Cozy Coloring Cookbook – 40 Simple Recipes to Cook Eat and Color

Drawing inspiration from her lovely weblog A Cozy Kitchen, cookbook writer and meals blogger Adrianna Adarme has created an grownup coloring cookbook with 40 glad, cozy, and attractive recipes and illustrations—together with pizza for breakfast and kaleidoscope ratatouille tarts Click to Order Amazon US, UK or Canada

The Great British Bakeoff Coloring

Book Color your manner via 90 lovely illustrations of your favourite bakes by the official Bake-Off illustrator, Tom Hovey. Forget the recipe, take off these oven gloves and unleash your inventive aptitude — enhance showstopping truffles and bakes while the strain’s actually off.

Designer Desserts

From Creative Haven, greater than 30 unique, mouthwatering cake and cupcake designs let everybody be a part of within the enjoyable. Pages are perforated and printed on one aspect just for straightforward elimination and show.

Life is Delicious a spiral-bound Coloring Cafe guide

These 45 pleasant coloring pages drawn by the gifted artist, Ronnie Walter, will take you from the kitchen to the desk too, however with out all of the clean-up.

Coloring Books for Wine Lovers and Cocktail Fans

Color Your Cocktails by the Martini Diva

Stir and shake up some coloring and cocktail enjoyable with cocktails like “You’ll SHOOTER You’re Eye Out!”, “It’s All About MEmosa!” and classics just like the Daiquiri, Gin Martini, and Pina Colada. Have enjoyable following the Martini Diva on Instagram right here. She additionally has some holiday-themed cocktails books to play in:

Wine Time Coloring Book

This guide is designed for these colorists preferring easier designs and love wine. 30 one-sided pages by Rachel Jones stuffed with wine and whimsey.

Click to Order Amazon US –  UK –  Canada  & Book Depository

Wine Time 2 – Whimsical Refreshments

Click to Order Amazon US –  UK –  Canada  & Book Depository

If you might be new to coloring or simply wish to dive in slightly deeper you should definitely learn our expansive provide suggestions together with our ideas and tips articles.

*How to Get Started with Adult Coloring Best Colored Pencils *Best Gel Pens *Best Markers that Don’t Bleed Through the Paper * Background Supplies *Coloring Tutorials *13 Tips & Tricks for Colorists

You may also be a part of our Coloring Book Addict Facebook Group Here.

The post Foodie Coloring Books appeared first on XNX Adult Store.

[lightenupwoodlawn]

THE HYPE BEHIND STARBUCKS’ PUMPKIN SPICE LATTÉ

Alexa Ferraiuolo 

In a matter of minutes after Starbucks opened the doors with their “fall season-long” menu motto, bloggers went wild. 

Each fall, millions of people run to their local Starbucks to chug 380 calories of espresso spiced with pumpkin, nutmeg, cinnamon, and clove. According to nielson.com, this addictive, sixty-two-grams-of-sugar seasonal drink, the Pumpkin Spice Latte, has earned $488.7 million just from August 2017 to August 2018. Most Starbucks enthusiasts buying their first or fifth coffee of the day do not realize that they contribute to the 350 million Pumpkin Spice Lattes that have been sold since the company first founded the drink in 2003. 

Others, however, know exactly what they are supporting—the Orange Sleeve Society. In 2015, the Pumpkin Spice Latte Twitter account (@TheRealPSL) introduced a secret society for the PSL cult. Although many believe that this is an exclusive fandom, the public can quickly join in on the fun without having to memorize all of the ingredients for a Buzzfeed quiz. There is an online link which sends customers their very own orange coffee-cup sleeve modeling the “PSL TEAM” logo after they share the new accessory with a friend online. 

While offering a limited-edition drink could steer away some who may not want to invest their money into a latte that makes an appearance one-fourth of the year, this could also invite caffeine lovers to keep coming back. 

Starbucks added the PSL to the menu late August. As we can infer, Starbucks will gain more money faster by encouraging the population to hurry and open their wallets. Additionally, they will attract massive media attention that even Forbes, an American business magazine, will publish their feats. 

According to Forbes.com, “By introducing its pumpkin spice drink earlier than in the past, Starbucks is aiming for three outcomes: customers pay at least one more visit to its retail shops, customers spend more by buying a sandwich or muffin with the latte, and so many publications write about the latte that Starbucks reaps a phenomenal amount of free publicity.” 

The PSL Twitter account has 104.6K followers. By coming across one post on your feed captioning “#pumpkinspicelatte,” which, on Instagram, 501K people have used, you may decide that it is finally the day that you will try “that pumpkin drink.” 

On the other hand, as of August 2019, some bloggers suggest that the PSL is losing its buzz after seventeen years. A tracking study conducted by The Daring Kitchen found 10,000 tweets related to the latte by the end of August 27th, the first day back on the market, compared to last year’s 100,000. 

The study has also monitored the use of PSL hashtags on Twitter, which tells the researchers what state they were inspired from. Minnesota, Colorado, and Kansas attracted the most tweets. This is not surprising, as two out of three of these western states have undesirable fall to winter weather conditions, which definitely call for hot coffee. Only three states house the majority of die-hard fans of the PSL, which means that fourteen states have overall low to zero interest in the festive drink. This leaves the remaining states somewhere at a healthy medium. 

What is the fate of the PSL? The same world of social media that gets things trending also takes part in “cancel” culture, or the philosophy of disowning trends, celebrities, or social-media influencers when they do something controversial or become uninteresting. In short, anything can change in a day. However, thousands are proud to ignore the PSL haters and walk the streets with their favorite Starbucks drink—and cup warmer—in hand. 

SOURCES

https://www.delish.com/food-news/a48892/things-you-should-know-before-drinking-a-pumpkin-spice-latte/

https://www.forbes.com/sites/garystern/2018/09/21/starbucks-pumpkin-spice-latte-exceeds-expectations-but-will-it-turn-the-tide-for-sluggish-stock/#920461020cb5

https://www.starbucks.com/menu/drinks/espresso/pumpkin-spice-latte?size=183888&milk=67&whip=NA

https://www.nielsen.com/us/en/insights/article/2018/pumpkin-spice-sales-growth-makes-a-hot-return-in-late-august/

https://www.refinery29.com/en-us/2015/10/95347/starbucks-pumpkin-spice-latte-secret-society

https://www.google.com/amp/s/comicbook.com/IRL/amp/2019/08/28/starbucks-pumpkin-spice-latte-less-popular/

[halsteadproperty]

Inside New York Fashion Week 2017

By the Halstead Social Team

Want to attend a fashion show during New York Fashion Week but can’t get past the velvet rope? New York City Fashion Week 2017 may seem like one of the most high-brow, exclusive affairs the city has to offer. International designers, emerging fashionistas, and stunning models take the stage to show off the world’s best clothing collections. Let’s be honest, the most fashionable celebrity out there probably wouldn’t wear at least half the clothing flaunted on stage, but nevertheless, it’s all about the culture. It’s about displaying the wide variety of creative minds and emerging styles and trends.

Whether you’re a die-hard fashion lover, or someone looking to upgrade their wardrobe this coming fall, then Fashion Week 2017 is as good as it gets. Although every show and party seems to be invite only, places all over NYC are hosting all-inclusive Fashion Week events that are free to the public.

Triumph Hotel’s Fashion Sketch Event

Put on the best clothing you have and head over to Triumph Hotel for your own fashion illustration. Instagram sketcher extraordinaire Laura Kay will draw cool portraits based on your ensemble and aesthetic.

NYFW with Sam Edelman

Check out designer Sam Edelman’s NYFW bash at his Soho Store! Shop new shoes, apparel, lingerie and accessories for fall. You can also nab mini makeovers provided by GlamSquad while sipping craft cocktails.

The Style Dimension

Samsung 837 will introduce an engaging style summit using the best technology on the market to showcase all the exciting things happening in the fashion world right now.

GREY Jason Wu

An exciting pop-up event at Cadillac House that will celebrate GREY Jason Wu and his custom Pantone color. There will be a number of events over a two-week period that includes a beauty bar, fitness classes, manicures and a book signing.

FASHnFIT

The place where fashion and fitness meet. Get a sneak peek at creations from emerging local designers and learn new tips surrounding your health and fitness. Meet and greet celebrities, fitness personalities and athletes while sipping Detox Water and Bubble Tea.

 If you can’t find some time to keep up with Fashion Week, we also got you covered. There is no better way to feel like you are right beside the top names in the game by following them on Instagram. Top models, designers and bloggers will have a first-hand take on all the juicy details and will be sure to let their followers in on the action before, during and after the festivities. Here is a helpful list to get you started.

Bloggers

Danielle Bernstein - @weworewhat

Street-style extraordinaire and creator of Second Skin Overalls.

Natalie Suarez - @natalieoffduty

On-the-go model since 15-years-old sharing her experiences through photography and writing.

Aimee Song - @songofstyle

Fashion and design blogger focused on design inspiration, DIY and more.

 Fashion Influencers

Eva Chen - @evachen212

Director of fashion partnerships at Instagram.

Alexa Chung - @alexachung

British writer, host, model, and fashion designer.

Olivia Palermo - @oliviapalermo & @oliviapalermodotcom

American socialite who came to prominence in 2009 after being cast in the reality television series The City.

 Designers

Alexander Wang - @alexanderwangny

American fashion designer and the former creative director of Balenciaga

Marc Jacobs – @marcjacobs

He is the head designer for his own fashion label, Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with over 200 retail stores in 80 countries.

Jeremy Scott – @itsjeremyscott

He is the creative director of the fashion house Moschino and the sole owner of his namesake label

Hashtags to look out for:

#triplegram

#detailsofnyfw

#runwayinmotion

#WhoWhatWear

[24hourchampagnediet-blog1]

Delish's Keto Bookazine Is Filled With Easy, Low-Carb Recipes

New Post has been published on https://bestrawfoodrecipes.com/delishs-keto-bookazine-is-filled-with-easy-low-carb-recipes/

Delish's Keto Bookazine Is Filled With Easy, Low-Carb Recipes

The keto diet has taken the world by storm. It seems like everyone (and their mother) is obsessed with the low-carb, high fat trend. And we are too! A plan that encourages more cheese and bacon? That’s something we can do.

Parker Feierbach

Our new bookazine (it looks like a magazine but it’s more like a cookbook!) is focused entirely on insanely easy keto-friendly recipes. There are no hard-to-find ingredients nor are there annoyingly complicated steps. Everything in it is simple enough to make on a weeknight and good amazing enough to serve at a party. Plus, you’ll get the ultimate keto starter guide, which breaks down the rules and includes a shopping list you’ll want to keep with you at all times.

Parker Feierbach

Don’t think you can give up carbs? You’d be surprised. All of our recipes were developed with the carb lover (🙋🙋🙋) in mind. Because, really, no one should ever be forced to give up pizza, burgers, or even cheesecake. Yes, we made all of these things (plus SO MUCH MORE) possible. Below are some of our favorite recipes.

Fathead Supreme Pizza

Cabbage Wrap Burgers

Cheesy Bacon Ranch Chicken

Copycat Chocolate Frosty

Cookie Dough Fat Bombs

Bacon Weave Breakfast Tacos

Parker Feierbach

Want to show up on our Instagram feed and stories? Take a picture of one of our recipes you’ve made at home with the bookazine in the pic and tag @Delish in the photo or simply add the hashtag #Delish to your caption. We’ll sort through the best of the best (aka yours) and feature it.

Buy the bookazine in grocery stores everywhere starting July 8 for $12.99 (WHAT A STEAL).

Major retailers where you can find it:

Walmart, Hudson News, Kroger, Walgreens, CVS, Publix, Target, Albertsons, Barnes & Noble, Dollar General, Walmart Canada, Paradies, Ahold Delhaize, Loblaw, Costco, Sam’s Club, Meijer, Rite Aid, Sobeys, Wakefern, H E Butt Grocery, Wegmans, HY Vee Food Stores, Costco Canada, Giant Eagle

Lauren Miyashiro Senior Food Editor Lauren Miyashiro is the Senior Food Editor for Delish.com.

Source link Keto Diet Dinner Ideas

[fuckyeahtattoogirls-blog1]

Delish's Keto Bookazine Is Filled With Easy, Low-Carb Recipes

New Post has been published on https://bestrawfoodrecipes.com/delishs-keto-bookazine-is-filled-with-easy-low-carb-recipes/

Delish's Keto Bookazine Is Filled With Easy, Low-Carb Recipes

The keto diet has taken the world by storm. It seems like everyone (and their mother) is obsessed with the low-carb, high fat trend. And we are too! A plan that encourages more cheese and bacon? That’s something we can do.

Parker Feierbach

Our new bookazine (it looks like a magazine but it’s more like a cookbook!) is focused entirely on insanely easy keto-friendly recipes. There are no hard-to-find ingredients nor are there annoyingly complicated steps. Everything in it is simple enough to make on a weeknight and good amazing enough to serve at a party. Plus, you’ll get the ultimate keto starter guide, which breaks down the rules and includes a shopping list you’ll want to keep with you at all times.

Parker Feierbach

Don’t think you can give up carbs? You’d be surprised. All of our recipes were developed with the carb lover (🙋🙋🙋) in mind. Because, really, no one should ever be forced to give up pizza, burgers, or even cheesecake. Yes, we made all of these things (plus SO MUCH MORE) possible. Below are some of our favorite recipes.

Fathead Supreme Pizza

Cabbage Wrap Burgers

Cheesy Bacon Ranch Chicken

Copycat Chocolate Frosty

Cookie Dough Fat Bombs

Bacon Weave Breakfast Tacos

Parker Feierbach

Want to show up on our Instagram feed and stories? Take a picture of one of our recipes you’ve made at home with the bookazine in the pic and tag @Delish in the photo or simply add the hashtag #Delish to your caption. We’ll sort through the best of the best (aka yours) and feature it.

Buy the bookazine in grocery stores everywhere starting July 8 for $12.99 (WHAT A STEAL).

Major retailers where you can find it:

Walmart, Hudson News, Kroger, Walgreens, CVS, Publix, Target, Albertsons, Barnes & Noble, Dollar General, Walmart Canada, Paradies, Ahold Delhaize, Loblaw, Costco, Sam’s Club, Meijer, Rite Aid, Sobeys, Wakefern, H E Butt Grocery, Wegmans, HY Vee Food Stores, Costco Canada, Giant Eagle

Lauren Miyashiro Senior Food Editor Lauren Miyashiro is the Senior Food Editor for Delish.com.

Source link Keto Diet Dinner Ideas

[kevinelske]

Celebration Guitars On The Beach June 2021

Guitars have been around for the longest time, and during the 20th century in the United States, all different kinds of music genres were beginning to shape the history of the guitar in the most prominent way. Today, there are guitar lovers all over the world, and it is one of the most recognized instruments out there. Guitars on the Beach is just one of the holidays that dedicates itself towards its love for guitars.

History of Guitars on the Beach

Guitars on the Beach began as a spontaneous event in the UK, starting as a small set up in the Lyme Regis Beach rock festival. This day made headlines as a world record was broken when 2,276 people all simultaneously played on their guitars and sang Buddy Holly 19s song Rave On. From there, the decision was made to continue this tradition, changing it from a local rock festival to a national event. Each year, people from all over go to this small beach, play in the sand, play their guitars, and listen to local bands play their favorite songs.

Guitars on the Beach isn 19t only a yearly event but is also a holiday dedicated to celebrating the history of guitars and the history of music. Fun fact: Guitars have been around since 1500 BC when the ancient Persians created the Tanbur, a four string guitar that can be played using a person 19s fingers. As an aftereffect, guitars have been around passing through ancient times, the middle ages, all right up to the notorious time when country music and rock music was created. The people that attend Guitars on the Beach festival are a small portion of the lovers of music out there, so this holiday celebrates all things related to guitars and those passionate about them, including the famous legends such as Buddy Holly, Tom Petty, and Malcolm Young.

How to celebrate Guitars on the Beach

If you 19re a guitar enthusiast, then check out your local music shop and get the guitar you have always wanted and maybe even take some music lesson from an instructor. If you have one and know how to play, then make a trip to your local beach and play your favorite songs. You can also purchase tickets to attend Guitars on the Beach and join hundreds of fans and have a good time. Share this holiday on your favorite social media websites using the hashtag #guitarsonthe beach and let everyone know what day it is today.

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[belkasam]

Celebration Guitars On The Beach June 2021

Guitars have been around for the longest time, and during the 20th century in the United States, all different kinds of music genres were beginning to shape the history of the guitar in the most prominent way. Today, there are guitar lovers all over the world, and it is one of the most recognized instruments out there. Guitars on the Beach is just one of the holidays that dedicates itself towards its love for guitars.

History of Guitars on the Beach

Guitars on the Beach began as a spontaneous event in the UK, starting as a small set up in the Lyme Regis Beach rock festival. This day made headlines as a world record was broken when 2,276 people all simultaneously played on their guitars and sang Buddy Holly 19s song Rave On. From there, the decision was made to continue this tradition, changing it from a local rock festival to a national event. Each year, people from all over go to this small beach, play in the sand, play their guitars, and listen to local bands play their favorite songs.

Guitars on the Beach isn 19t only a yearly event but is also a holiday dedicated to celebrating the history of guitars and the history of music. Fun fact: Guitars have been around since 1500 BC when the ancient Persians created the Tanbur, a four string guitar that can be played using a person 19s fingers. As an aftereffect, guitars have been around passing through ancient times, the middle ages, all right up to the notorious time when country music and rock music was created. The people that attend Guitars on the Beach festival are a small portion of the lovers of music out there, so this holiday celebrates all things related to guitars and those passionate about them, including the famous legends such as Buddy Holly, Tom Petty, and Malcolm Young.

How to celebrate Guitars on the Beach

If you 19re a guitar enthusiast, then check out your local music shop and get the guitar you have always wanted and maybe even take some music lesson from an instructor. If you have one and know how to play, then make a trip to your local beach and play your favorite songs. You can also purchase tickets to attend Guitars on the Beach and join hundreds of fans and have a good time. Share this holiday on your favorite social media websites using the hashtag #guitarsonthe beach and let everyone know what day it is today.

Special offers for Guitars On The Beach celebration!

Patio Furniture Coupon Codes: Save 10% Off Store-wide at Lifetime Products -

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Music Retailers Promotions: Get $10 Off Spark Amp & App -

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[bridaltask]

Celebration Guitars On The Beach June 2021

Guitars have been around for the longest time, and during the 20th century in the United States, all different kinds of music genres were beginning to shape the history of the guitar in the most prominent way. Today, there are guitar lovers all over the world, and it is one of the most recognized instruments out there. Guitars on the Beach is just one of the holidays that dedicates itself towards its love for guitars.

History of Guitars on the Beach

Guitars on the Beach began as a spontaneous event in the UK, starting as a small set up in the Lyme Regis Beach rock festival. This day made headlines as a world record was broken when 2,276 people all simultaneously played on their guitars and sang Buddy Holly 19s song Rave On. From there, the decision was made to continue this tradition, changing it from a local rock festival to a national event. Each year, people from all over go to this small beach, play in the sand, play their guitars, and listen to local bands play their favorite songs.

Guitars on the Beach isn 19t only a yearly event but is also a holiday dedicated to celebrating the history of guitars and the history of music. Fun fact: Guitars have been around since 1500 BC when the ancient Persians created the Tanbur, a four string guitar that can be played using a person 19s fingers. As an aftereffect, guitars have been around passing through ancient times, the middle ages, all right up to the notorious time when country music and rock music was created. The people that attend Guitars on the Beach festival are a small portion of the lovers of music out there, so this holiday celebrates all things related to guitars and those passionate about them, including the famous legends such as Buddy Holly, Tom Petty, and Malcolm Young.

How to celebrate Guitars on the Beach

If you 19re a guitar enthusiast, then check out your local music shop and get the guitar you have always wanted and maybe even take some music lesson from an instructor. If you have one and know how to play, then make a trip to your local beach and play your favorite songs. You can also purchase tickets to attend Guitars on the Beach and join hundreds of fans and have a good time. Share this holiday on your favorite social media websites using the hashtag #guitarsonthe beach and let everyone know what day it is today.

Special offers for Guitars On The Beach celebration!

Video Editing Discounts: Get an Extra 15% Off Premium Unlimited Live Streaming (Qualifying Orders: 75 Us$ /mo Billed Annually) at Vimeo.com - Minimum order: 75 Us$ /mo Billed Annually.

Patio Furniture Coupon Codes: Save 10% Off Store-wide at Lifetime Products -

Vaping Promotions: Extra 15% Off Mig Vapor Herb-e Micro Dry Herb Vaporizer at Mig Vapor -

Vibrators & Adult Toys Coupon Codes: Get 15% Off Select Toys at Loversstores.com -

Candles & Candle Holders Coupons: Free Candle with Your Purchase on Select Items (Qualifying Orders: Any Lamp or Lantern + Candle) at Candlewarmers.com - Minimum order: Any Lamp or Lantern + Candle.

Ecommerce Stores Promotions: Get an Extra 10% Off Store-wide at Mileskimball.com -

Fashion Retailers 2 Offers: Buy 1, Get 1 Free on Select Spring Polos at Fairwayandgreene.com -

[buzrushcommunityblog-blog]

Make Money On Instagram

Make Money On Instagram

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Chasing one revenue stream doesn’t necessarily rule out another. That's the beauty here.

So let’s start with the most common approach to Make Money On Instagram monetization: partnering with types for being an influencer.

Work with makes on subsidized topics

The term “influencer” is chucked all around lots currently.

An influencer is simply everybody who’s developed theirselves an internet level of popularity by doing and sharing remarkable stuff via the internet. Towards their viewers, influencers are tastemakers, trendsetters and trusted industry experts whose experiences about sure themes are honored.

Lots of labels just can't contest with that and they also loved one with influencers as an alternative for sponsored articles or blog posts that assist get the word out regarding their supplements.

But it is not merely the size and reach of the Make Money On Instagram account that labels want. It is your audience’s trust and engagement utilizing your content.

It is harder to balance your revenues being a influencer along with your consistency as the author, when you’re not depending on your Make Money On Instagram earnings to stay afloat, you typically offer the mobility to end up being discerning for the brands you deal with, simply as brandnames shall be discerning with regards to the Make Money On Instagrammers they consult with.Manufacturers of all kinds are applying influencer selling to get their products available (by using Fohr Charge card).

Learn how to come to a decision exactly what to impose like an influencer

Typically these influencer deals involve the creation of content-an Make Money On Instagram post, video or Story-and will sometimes include permission for the brand to use this content on their own site or in an ad.

A lot of these savings are flexible and might are based on only one blog post or perhaps an total marketing campaign in return for a fee, a 100 % free system, something, a gift, the promise of coverage, or some combined these.

Keep in mind when negotiating that you are not merely giving material but usage of your visitors, a potentially large get to on by far the most common interpersonal programs around, and consumption privileges very.

Inside of a investigation of 5,000 influencers, all over 42Percent mentioned they charged $200 to $400 for every article-just to provide you a concept of what some makes are willing to spend, approaches to make a deal dependant upon the notes you are holding.

Then finally, it's significant as an influencer to also know your customers.

Is there a make-up with your target market and just what is your proposal cost (100 % proposal categorised by your assortment of readers)? You can dig up numbers to back this up in your Make Money On Instagram Analytics report, if you've switched to a business account. This will aid be prepared when considering opportunity to negotiate.

Want to find out the best way to build and generate income from your Make Money On Instagram credit account? Make Money On Instagram promoting and advertising specialist, Gretta van Riel, helps guide you in Grow Your Online business with Make Money On Instagram, a totally free tutorials in Shopify Academy.

How to locate manufacturers to employ

Chances are brands will find you if you're big enough. But in addition you can find makes to employ which might be for the matching stage with respect to values and personality, which means that your target audience will not seem like you are “selling out”.

You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered:

•Fohr Credit card: Get in touch your Make Money On Instagram, weblog, Youtube . com station, along with social networking programs to create an influencer “card” that exhibits your numerous information and absolute take types looking around for the union. Additionally you obtain access to a list of brandnames in addition to their likes, allowing you to take the initiative to contact out as well.

•Grapevine: If you have 5000 or more followers, you can list yourself in the Grape Vine marketplace for the opportunity to work with like-minded brands.

•Masses Touch: Do modest posts designing chores to make returns. If you've got a smaller audience, this is great. For sale in the You.S only.

•indaHash: Labels set up marketing campaigns that you can be involved in. Submit a picture along with the particular hashtags on Make Money On Instagram and have paid for. You must have 700 active enthusiasts to get qualified.

The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts. If you need reassurance, about 69% of influencers in one report said that being transparent about sponsorships didn't affect how consumers perceive their recommendation.

You can discover examples of subsidized content articles and exactly how Make Money On Instagrammers combine famous brands in their article or caption by exploring up #subsidized on Make Money On Instagram, this way at least one from How He Inquired, a merchant account that gives marriage ceremony proposal partners and stories which has a jewlery business enterprise:

Make Money On Instagram has the benefit of a "Paid off Joint venture with" tag that noticeably recognizes sponsored posts, which some manufacturers would expect you to use to disclose your romance using them.

Be an affiliate

As opposed to an influencer, an affiliate is definitely more purchased building income for lover company-not only building information-to acquire a commission rate.

This is definitely usually through with a trackable link or unique coupon computer code to guarantee mouse clicks basically translate into sales. Since Make Money On Instagram doesn’t yet allow links anywhere outside of your bio, you can only focus on one product at a time if you choose to rely on affiliate links, making promo codes a better option for Make Money On Instagram since you can actually incorporate them into your posts.

Be aware: Make Money On Instagram has plans to roll out links for Make Money On Instagram Testimonies, that will unlock new programs suitable for you as the influencer.

Look at reaching out to one of the on the internet vendors that provide affiliate products which you could be involved in. Or you can also take a look at common marketplaces like:

•ClickBank: An affiliate marketer program which has a level-structured payment that's exposed to anyone.

•RewardStyle: An invites-only lifestyle and fashion influencer network that promises 20% commission fees.

•Amazon's Affiliate Marketing Program: A popular decision that makes sense out a ten percent payment.

Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.

Guideline: Affiliate links can be long and ugly, so I recommend a URL shortener like bit.ly, especially if they're going in your Make Money On Instagram bio.

Receptive your individual web store

By now it could sound like the only way for the Make Money On Instagrammer to make money is always to offer out and deal with other models.

But builders of all kinds are inside a fantastic place to "offer out" using unique services: realgoods and services, or online digital things which can be an extension on their product, constructing a enterprise with the target market at its hub.

You need to invest some time upfront, but in today’s world it’s almost natural for creators to make the leap into entrepreneurship.By selling your own stuff, you don't need to worry about integrating messages from other brands into your posting strategy. Better yet, you will get your personal brand name nowadays in the systems you offer.

Supporters can display their love and support the work by buying from yourself-an acquisition they may feel better about.

There are many ways to begin this:

•Use a make-on-demand company to print and ship your very own tpillows and shirts, a cup of coffee cups, wall surface fine art, and others.

•You are able to provide providers like taking photos or consulting and advice, making use of your bio to primary involved consumers to a call inbox or perhaps backlink to your experienced web site.

•You can easily offer computerized merchandise that include lessons, electronic books, or create layouts.

•You can use your Make Money On Instagram account to launch a business selling your own original products, or even a book.

You can also make purchases through Make Money On Instagram possible on your website using one of the available Make Money On Instagram gallery apps if you plan on selling several items in your own Shopify store.

Move it a step additional using the looking on Make Money On Instagram incorporation that allows program product and tags decals that will make the ability from Make Money On Instagram posts and Stories on your own personal products additional easy and water. To make use of it, you'll also have to switch to an Make Money On Instagram industry membership, use a Myspace site, as well as accredited Myspace purchase (all of these it is possible to build for no increased price tag).

Provide your pictures over the internet or on points

Make Money On Instagram is a photo-sharing app at its core, even though someone might get famous on Twitter by telling 140-character jokes. And images are property which may beprinted and licensed, and distributed in a variety of simple ways.

You can list your photos in marketplaces like 500px or Twenty20 where brands and publishers might license them if photography is what got you into the Make Money On Instagram game in the first place.

You can also sell your photos as prints and on other physical products using a similar methods described in the last section, however. Companies like Printful and Teelaunch can let you add your photographs on paper prints, cellular phone situations, special pillows, and better, maintaining rewarding sales and support service so all you will need to stress about is getting revenue.

Take the story of Daniel Arnold who went from “eating toast 3 meals a day”, according to an interview on Forbes, to making $15K in a single day by offering to sell prints of his popular-but-controversial photos. All you need to do is take the initiative and offer your audience the opportunity to buy your photography from you if you've already got the demand.

Do it towards the 'Gram (and become settled)

What started to be a leisure pursuit-generating consumers giggle, performing absurd photoshoots on your family pet or sharing graphics of foodstuff-can snowball into the ability to turn Make Money On Instagram into a revenue stream fuelled on your engaged sticking with.

There's a realm of potentialities out there like a inventor which includes a great on the web target market made of men and women who can't support but put a stop to if they scroll prior your place in their own nourish. It's this specific look you have that paves the way. You need to simply walk around the block through it.

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Hey - Pat from StarterStory.com here with another interview.Today's interview is with Nick Fortosis of Geo 101 Design, a brand that sells cork mapsSome stats:Product: Cork MapsRevenue/mo: $2,000Started: October 2017Location: Zeeland MichiganFounders: 1Employees: 0Hello! Who are you and what business did you start?My name is Nick Fortosis and I am the founder of GEO 101 Design, a company that specializes in creating one of a kind cork maps with modern minimalist aesthetics. Our goal is to turn your love of travel into your own personalized home décor.Founded in late 2017, I run the business by myself and manufacture everything in my garage workshop in West Michigan. We have been steadily growing and are currently doing roughly $2000 a month in sales through our website and our Etsy shop.imageWhat's your backstory and how did you come up with the idea?I am an engineer by day, but ever since I graduated college, I found myself looking for something to do in the evenings that didn’t involve sitting on the couch watching television or playing video games. I started exploring woodworking and soon found a way to combine it with my electronics background through CNC machining.I purchased a CNC router kit and put it together in my basement. After I had it up and running I was left with the realization that I didn’t have anything in mind to make with it! I slowly found little projects to make and started to increase my creative skill sets. I began to think about what I could make to sell, but still didn’t have any ideas that seemed to fit.I made some marble hexagon coasters for my wife for our anniversary. While they didn’t use the CNC, they were simple to make and were trendy at the time. I decided to sell some on Etsy. I was pretty paralyzed with indecision and lack of confidence in creating a product with my CNC so I used this as an opportunity to dip my toe in the water with a low risk product (started with $200 in supplies and have bootstrapped everything after that).It was slow for the first two months but then it took off (after adding professional photos). In the first nine months I ran that store (it was called Geometrikos Design), I had over $15k in sales. I put the shop on hold for the birth of my first child and started things up again a few months later, but by that time, people had caught on to how to make them and several competitors had popped up. It wasn’t completely detrimental to my business as I had a better product and a streamlined production process, but the newcomers were pricing theirs too low to compete with (a common problem on Etsy). While I was still profitable and making sales, I was ready to find something with a bigger moat and bigger profit margins, so I shut the shop down permanently.As this was going on, I still found time to tinker with my CNC. Once my friends caught on to what my machine was capable of, the requests started pouring in. Many of them are avid travelers, and wanted something to show off their travels, so I started cutting maps for them out of plywood. They looked pretty good, but weren’t very functional (needed nails to attach pictures or souvenirs) or very unique. This is when I got the idea to try and cut one out of cork. Cork is more visually interesting than plywood, plus cork is sustainably harvested and eco-friendly.imageTake us through the process of designing, prototyping, and manufacturing your first product.I have a rather unorthodox method of designing a new product. I need to establish my constraints first. So I started with what my limitations were and worked backwards until I could configure a product to meet those restrictions.My biggest constraint was time. By then we were awaiting the birth of our second child and to maintain a work/life balance (since this is in addition to my day job), I started to give myself time constraints. I wanted to create a product and run my business using less than 4 hours a week. So the goal for me was to try and make as much money in as little time as possible. This is where the CNC shines.While the coasters needed significant physical labor, for my maps I could program the CNC and have it run while I worked on something else, potentially doubling my output. I spent a lot of time optimizing my design so it would cut faster and with a better finish.Then came the pricing. I didn’t even make a prototype before I ran the numbers and found a material and price point I felt would be profitable and competitive. I used the popular pricing formula of (material + labor costs) x2 for wholesale and x4 for retail. If the end number was too high, I would look for ways to either make it faster or find cheaper materials.Describe the process of launching the business.Towards the end of my marble coaster days, I simply added my first US cork map to my Etsy shop. It didn’t fit the shop theme, but I just needed to see if it could sell. Within 3 weeks I had my first sale. I only sold 1-2 maps a month that winter (late 2017 to early 2018), but as it started to increase in early spring, I began to look outside of Etsy where I could have more control of my product and audience.imageIn February of 2018 I bought a domain and started my website using Shopify. It was really slow at first. I was completely responsible for directing traffic to the site and I was not very good at it. My first design of the site looked cool to me, but it was not set up to convert well. I was almost going to give up on it, but I did a small redesign with a more straightforward style, and I started getting sales, mainly through my instagram account. Not many at first, but enough to prove that my product could sell.On a whim I posted a picture of my maps on reddit. My daily website traffic that day exploded from 20ish visitors to over 1500! While many of the visitors were more curious than looking to buy, I really didn’t make any money off of the extra traffic, but it did open up some unique connections.Shortly after my post, I was contacted by Touch of Modern, a popular men’s fashion/flash sale site. They wanted to feature my maps in an upcoming campaign. The catch was that I needed to have over 50 maps created and ready to ship before the sale started. I think I had only $1500 in my account at the time but I decided to go for it and spent $1200 on material to boost my inventory (I usually keep little or no inventory and make maps to order). The sale went live in June and I sold a grand total of 8 maps. At first I was pretty disappointed, but it ended up being a blessing in several ways.First, was it forced me to streamline my process. I was able to iron out all of the kinks in production and found a few tricks that significantly reduced my cycle time. Second was it gave me a healthy inventory which came in handy a month later when a bike accident left me with a broken collar bone and five broken limbs. Instead of trying to make maps with one arm and on pain meds, all I had to do was slap a shipping label on the box and set it out for pickup. Without that inventory I would have had to shut down my shop for 2 months while I recovered.Since launch, what has worked to attract and retain customers?First and foremost, I believe professional photos are absolutely essential to getting people interested in a product. Without them most ads are going to be completely useless and social media accounts will be dead on arrival.My instagram posts brought in a lot of initial business. I made sure to engage and like and comment on my followers posts and hashtags I followed. I found a lot of interest in National Park lovers and hikers, so I would find popular accounts and engage with the commenters on their posts.imageI also started offering custom maps, since my CNC can basically cut any shape. I currently use an embedded Google form, but am working on a more streamlined approach.imageI tried Facebook ads a few times, but even with doing research, my campaigns all fell flat. I got to the point where I had to admit that I am just not good at writing ad copy and am basically gambling with my ad money. I found Google Shopping ads much more successful and easy to use. No copy or creative content is necessary, just a product photo. I started using Shopping ads right before the 2018 holiday season and my orders exploded. I was getting an ROI of over 300%.imageThis last spring I tried out Instagram influencers with varied success. I had a few that I was able to turn a profit on, but it was pretty modest and the work to find and vet them was too time consuming, plus subsequent shoutouts from the same accounts produced diminishing returns.imageHow are you doing today and what does the future look like?My goal has always been to double revenue year over year. We are on track to double our sales this year and get to $30k annual revenue, and hope to grow to 60k next year. While everything is great now, I worried that I would soon hit a wall where my mediocre marketing skills would hold me back.imageI recently contracted a local marketing firm to help increase my sales. My budget is on the low side ($500 a month) but the hope is to ramp up slowly and take advantage of the holiday surge and position GEO 101 Design to continue its growth rate into 2020.The biggest challenge I am facing now is designing a cork map of the world. I get custom order requests for it weekly, yet it has proved very difficult to design a map that matches the quality and detail of my other maps and still be reasonably priced. Just this week I think I had a breakthrough with a new material supplier and if it proves out, I hope to have something ready for production by mid-September, so stay tuned!I am also trying to create products at different price points. My current maps are high quality and have prices to match. I want to be able to offer something cheaper that may be an easier impulse buy. I also get a lot of requests from companies looking for very large maps (8ft+ wide), so I hope to figure out the logistics and necessary tools to make and ship larger products as well.In anticipation for the Holiday season and future growth, I have slowly been assembling a second CNC router. This will effectively double my capacity without adding any more to my weekly time allotment. According to my calculations, I should be able to scale to roughly $116k in annual sales before I need to seriously expand or modify my work schedule.The last thing I am working on is getting my website to generate more revenue than my Etsy shop. Last year it was roughly 30/70, but now I am approaching 50/50. At this point Etsy is easy money so I won’t shut it down, but I stopped paying for ads and now push all new people to my website instead.Through starting the business, have you learned anything particularly helpful or advantageous?Running a business like mine is definitely a learning by doing exercise. The problems and obstacles I have faced, I never could have predicted. For example, the first year I had a large amount of maps that arrived at their destination broken or damaged.I had to scramble and figure out how to pack them better. There really weren’t any resources I could find that had packaging tips or guidelines, so I basically had to keep adding padding and protection until the complaints stopped. Thankfully I finally figured it out and have had only 1 damaged map this year so far, but it took a lot of unforeseen work to get to this point. You will never be able to predict all of the problems you will face, you just have to get started and deal with them as they come.It's also very important to price your product wisely, leaving plenty of margin to account for unquantified costs. You are going to have to deal with customer returns, raw material price increases, fraud, shipping rate hikes, electricity, gas, and dozens of other costs you never planned on. You don’t want any of these things to sink your business so you need to give yourself a cushion from the very beginning. I believe the formula I listed above is a good start, but each business is unique so do what works for you.What platform/tools do you use for your business?I have used Shopify ever since I began using my own domain. I have kept my toolset pretty minimalistic. To be honest, I think most of the third party Shopify apps are pretty overrated for businesses just starting out in ecommerce.I have no doubt they can help optimize and increase conversion rates, but if you don’t have a solid product and good understanding of all of the built-in tools Shopify has, the extra plugins aren’t going to make up for it.What have been the most influential books, podcasts, or other resources?I’ll try and avoid the obvious ones that seem to get cited here over and over (for example, How I Built This)I have always closely followed the maker movement, which has influenced a lot I do. The Making It podcast is a great resource on setting up a shop and getting started selling your product.The Made for Profit podcast is even more focused on the business side of making, though they spend a lot of time talking content creation instead product creation.A book that I really enjoyed but I haven’t seen mentioned here is called “Boss Life: Surviving My Own Small Business”. It is the journal of an owner of a small woodworking business and goes into great detail about the day to day challenges of running a small business.Advice for other entrepreneurs who want to get started or are just starting out?Fail quickly. Don’t worry about setting up the perfect website and the perfect product on day one. Focus on getting a minimum viable product to market as quickly as possible. And when you fail, figure out why and learn from it. Avoid just throwing stuff at the wall and seeing what sticks. Your chance of success should grow over time if you continually improve and recalibrate based on your mistakes and failures.This also goes for money. You don’t need a huge bankroll or enormous inventory to get started. Bootstrapping your business can be slow going, but the risk and stress you avoid is worth it and helps you grow sustainably. Plus it makes you think before you spend. Throwing money at problems rarely fixes them at this stage.Where can we go to learn more?https://www.geo101design.com/https://www.instagram.com/geo101design/https://www.facebook.com/geo101design/info@geo101design.comIf you have any questions or comments, drop a comment below!Liked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

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What Are The Top Challenges Facing the Travel Industry In 2019?

Previously, here at SiteVisibility, we’ve made predictions for some of the major challenges we expected retailers and hotels to face in the year ahead. We had a great response to each of these blog posts with both proving extremely popular and as such, we thought we’d follow up with similar posts for 2019. The travel industry is one that is going through major disruption and so this time round, I’m going to be investigating the top challenges facing the travel industry in 2019. In this blog post, I’ll be covering: Social media and reputation management The decline of high street travel agents The popularity of sharing economies and peer to peer travel The importance of voice search Google’s monopoly of the online travel space Read on to discover in more detail the top challenges facing the travel industry this year. 1) Social Media and Reputation Management For most of us, booking a holiday is a huge expense and an event that we wait all year for. If you’re anything like me, it also entails painstakingly planning every detail of your itinerary right down to the minute. Anything that remotely jeopardises this has the potential to provoke a highly emotional reaction (we’ve all seen those old episodes of Airline). Be it a delayed flight, an inadequacy with your travel operator or a less than satisfactory hotel service, in years gone by we’d be forced to wait until we returned from holiday to write a letter or an email of complaint. Then along came Twitter. Suddenly, we were able to share our bad experiences and dissatisfaction with airlines, hotels and tour operators on a large, public platform. To some extent, we’ve come to expect the usual, low level, everyday complaints, such as flight delays, made via social media and often, these social outbursts aren’t enormously damaging to the reputation of the company in question. But then there’s the next level blunders which are damaging. They’re the big daddy of PR crises. The full-on ‘OMG THEY DID WHAT’ situations which quickly escalate like social media wildfire. Few industries have suffered as many of these publicly harmful social media gaffes than the airline sector and last year presented some particularly high-profile cases. Take United Airlines, which became a social media sensation for all the wrong reasons when a video of a passenger being forcibly removed and dragged from an overbooked flight went viral. As such, the incident was picked up by all the major news outlets and seriously damaged United’s reputation. In fact, it was documented so much that there’s even a Wikipedia page covering it and according to the page, one video that captured the incident was shared 87,000 times and viewed 6.8 million times in less than a day. The incident also led to Yelp users, outraged at what they’d seen, give United Airlines low ratings in Chicago and San Francisco among other cities. Pretty bad huh? And this wasn’t even the first incident involving United. Only a few weeks prior, United was the subject of a social media backlash after it prevented two girls wearing leggings from boarding a flight, causing the hashtag to trend on Twitter. Another incident doing the rounds on Twitter, again concerning United Airlines, was that of a dog dying on a United flight. This occurred following the cabin crew’s instruction that the dog be put in the overhead bin. Naturally, once again, social media was ablaze with criticism and outcry. Not a good year for United… Ryanair was similarly in the spotlight recently when a passenger was captured on video being racially abusive to another passenger. The clip racked up millions of views on social media. In response, Ryanair released a single line statement via Twitter which many PR experts deemed inadequate. The fact of the matter is, situations like this can no longer be contained or muted. Airlines, and other services in the travel industry, need to make sure they are adequately prepared to manage their reputation in the event of a PR crisis in 2019. Otherwise, as the famous saying goes, it can take minutes to ruin a reputation which has taken a lifetime to build. The only difference being, in an era of Twitter, those minutes equal mere milliseconds. So what steps can those working in the travel industry take to help them manage their reputation online? Here are my quick tips for online reputation management: Actively engage with reviews online, even if they aren’t positive. Monitor and engage with those talking about your brand on social media. Platforms and tools such as Google alerts, Social Mentions and Reputology can help you do this. You obviously won’t be able to engage with every Tweet or Facebook post, so learn when to respond and when not to. Be transparent and open to feedback and criticism. Avoiding negative press will only come back to bite you in this day and age. If your company does mess up, fail or do something wrong – own it and offer a genuine apology to anyone affected. Remain polite and authentic in any online communications or conversations. 2) The Decline of High Street Travel Agents Who remembers booking a holiday before the world wide web? When you’d have to – brace yourself – enter into a real-life dialogue with a real-life human person at a real-life travel agent? The horror. Gone are the days of flicking through a brochure and taking the travel agents word as gospel. As are, thankfully, the days of keeping your fingers crossed the travel agents hadn’t strategically removed the building site next to your hotel from the marketing shots. Yes, the internet has changed things drastically. We can now shop around ourselves for the best deal on the likes of booking.com or lastminute.com, as well as read reviews on TripAdvisor to inform our decision making. We can also avoid face to face conversations, interacting via new technologies such as live chat and chatbots instead. With this unrelenting shift to digital, high street travel agents have taken a big knock. According to a report from the Local Data Company, 700 high street travel agents went out of business in 2017 due to overwhelming online competition. This is supported by research from RSM group which discovered only 1 in 5 people booked their holidays at a brick and mortar travel agents in 2017. Granted, this is hardly new or exclusive to 2019. However, the trend for booking holidays online continues to be a challenge the high street travel agent, especially independent chains, must navigate. Younger generations, in particular, are unlikely to have ever step foot inside a travel agent and feel more at ease booking online. Chatbots, specifically, tap into millennial’s need for instant gratification and they generally prefer this form of communication above any other. Travel booking website Expedia are an example of a company which utilises this technology. For instance, Facebook users can book flights via their Facebook messenger app. It presents the user with the 5 most popular hotel options in their chosen location. By clicking any of the hotels suggested, the user is then redirected to the Expedia website where they can book directly. Following a transaction, the user receives a message within messenger with a link to their itinerary. Simple stuff. That said, some believe that we shouldn’t write off the high street travel agent in favour of online competition just yet. Exciting initiatives such as VR and immersive content are just a few ways travel agents are luring people back in store. For instance, in 2018 Thomas Cook offered holidaymakers the chance to experience destinations like Greece, Singapore and New York via VR headsets made available in store. As a result, the travel agent saw a 40% return on investment. Particularly impressive, was their visualisation of New York City which saw a 180% uptick in conversions. If you’re a high street travel agent, here are just a few other ways you can compete with your online peers: Online travel agents are successful as they cater to today’s need for immediate gratification, as well as offering a seamless approach to travel research, booking and payment. Ensure your payment process is similarly streamlined by introducing mobile and online payment methods. As the saying goes – “strength in numbers”. Make mutually beneficial relationships with other industry players to strengthen your travel service offering and increase your reach/customer base. Encourage customers to write online reviews and testimonials about their experience of booking in store. 3) The Continued Popularity of Sharing Economies & Peer to Peer Travel According to cmo.com “the sharing economy has disrupted the travel and hospitality industry almost as much as the arrival of the internet affected the way airlines and travel agencies do business”. Also known as swap and share experiences, the sharing economy refers to the collaborative consumption of goods using a peer to peer service. It is often significantly cheaper than purchasing a similar product/service from a well-known business. Airbnb is the most obvious and successful example of this. Rather than stay in a recognised hotel chain, travellers can instead opt to stay in someone’s home – at a fraction of the cost. Other alternative accommodations, such as CouchSurfing and TrustedHousesitters (which caters specifically to animal lovers), are also chipping away at online travel agents and hotels. Indeed, a 2017 report suggests the threat posed to hotels and online travel agencies by Airbnb is bigger than first thought and is forcing hotels to up their game. For some online travel companies such as Expedia, it’s a case of ‘keep up or get left behind’. In 2015, the company purchased HomeAway – a holiday rental marketplace which allows customers to search for vacant holiday homes internationally. All the same, whilst these kind of platforms are increasingly popular, there will always be individuals who prefer the security and luxury of a hotel stay and have the means to do so. Of course there will. However, the clever folk at Airbnb know this and are hot on their heels. In 2018, to mark its 10-year anniversary, Airbnb launched Airbnb Plus. This new hotel-like service offers high end accommodation and allows the company to compete more easily with hotels. It differs from ordinary Airbnb as hosts must fulfil criteria and a set of amenities typically found in a hotel, plus they are expected to have a 4.8-star rating or higher. Interestingly, Airbnb now officially recognises and classifies boutique hotels and B&Bs on its platform. Whilst this may appear at odds with a brand which values smaller, intimate accommodation, Airbnb’s hotels program manager has reiterated that mass produced hotels will not be listed. If you’re particularly concerned about challenges to the hotel industry, we’ve written about this in more detail here. We’ve also examined ways Airbnb are designing for trust in their marketing. Go on, give it a read. 4) Voice Search Digital marketers have been drumming this stat (now a classic) into the brains of anyone who will listen for the past couple of years: By 2020, at least 50% of all searches will be voice orientated. There’s no doubt that if you’re not already prepared for voice search, then you should be. The travel sector, in particular, need to be well equipped for this. Why? Many reports are emerging which suggest that voice search is especially relevant to those planning or researching a holiday. Travelport’s 2018 Digital Traveller Research, for instance, found that 36% of UK travellers use voice search to research travel. Similarly, according to Microsoft, British travellers are increasingly researching accommodations through their Cortana Digital Assistant on mobile devices. Indeed, they discovered that hotel searches in 2018 increased 343% year over year and flight searches increased by 277%. Considering the above, if travel businesses aren’t ready for voice search this could be detrimental to their performance online. In order to flourish, rather than flounder, there are many things travel companies can do. Firstly, it’s important to understand that there is a difference in the way people search with their voice compared to typing. An ordinary typed search is usually limited to a couple of keywords whereas there’s a tendency for voice searchers to use several words or complete sentences – often in the form of questions. If fact, they might even have discussions with their device. Therefore, content on travel websites should be optimised to reflect this more conversational tone and utilise long tail keywords. In order to answer these voice search queries, it is good practice to gather data through CRM systems, customer surveys and common questions asked by customers. Also, as young people have been identified as the demographic more likely to use voice search, this might steer which content online travel companies should focus on first. For instance, an online travel agent might optimise content targeted at young solo travellers and couples. Some businesses in the travel sector are already being proactive and experimenting with voice search in an interesting way. Heathrow was the first airport in the UK, for example, to launch an Amazon Alexa skill last year. The Heathrow software allows consumers to download up to date flight information to their Echo device, free of charge. This flight information can be checked simply by users voicing their query out loud. Who knows, fast forward a few years and Heathrow airport may have added flight booking and secondary services via voice? 5) Google’s Monopoly of the Online Travel Space Google Flights, Hotels, Maps and Trips – It’s no secret that the search giant has slowly encroached on, and continues to expand into, the online travel space. The launch of Google Flights and the ability to book directly from the SERP’s has, in particular, been an industry gamechanger. Fans of Google Flights hail it for being clean, ad free and fast compared to Skyscanner and other flight search aggregation sites. More crucially, however, Google Flights tends to feature right at the top of the SERP’s which leaves less real estate on the front page for travel companies providing a similar service. This is something the company has come under intense scrutiny and criticism for. Having been slapped with a hefty fine in 2017 for abusing its market dominance as a search engine by giving an illegal advantage to a Google product (it’s comparison shopping service), some argue that Google should be liable for a similar fine for its dominance in the travel sector. Bobby Healy is one such critic who believes that due to the way Google displays its results for flights the consumer inevitably uses their service first, despite Skyscanner and Kayak et.al providing a better service. It’s not just flights that Google are targeting. Another product in Google’s travel product offering is Google Trips. Gmail or G Suite users can organise their travel plans and group travel related information in one easy to access place. Any incoming emails with travel related content (flights, hotel, car rentals, event tickets) are automatically detected. Beyond the data that it extracts, Trips also goes one step further by making recommendations based on your itinerary. Those who are committed and loyal to the brand tend to applaud the fact it can be integrated with other Google products such as Google Calendar and Google Now. Clearly, Google is making significant inroads in the travel sector. At present, it’s common for holidaymakers and travellers to use various platforms such as, Skyscanner, Airbnb, Expedia and TripAdvisor to inform and book their holiday. In the future, however, it might be that we research, plan and book an entire trip via Google. So, what can those who aren’t Google do to start defending themselves against the search giant? Well, one obvious thing Google lacks compared to other online travel providers is that human element. Consider, for instance, the difference between Airbnb and Google Trips. Airbnb offers context, insight, recommendations and opportunities for authentic connections with real people (which is ultimately what travel is all about, isn’t it?). Google, on the other hand, is all about automation and algorithms – its Trips product offers recommendations based on high search volume terms. Airlines and other travel providers can use this to their advantage and build a brand which emphasises human connection in the travel experience. Do you own a travel company or work in the travel sector? Have you identified any additional challenges to the industry? If you’d like to discuss them with us, please don’t hesitate to get in touch using the contact form below. Alternatively, leave a comment below. We’d love to hear your thoughts. 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