#RedefineGrowth
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6: Redefining Growth—Metrics That Matter
Depth over breadth. Always.
Tumblr’s success isn’t measured in likes or reach. It’s in:
Time Spent: Creating, sharing, reblogging, and collaborating.
Participatory Actions: Reblogs, zines built, group stories written.
Cultural Impact: Trends and movements that start here, before the world catches up.
Fandom-Driven Revenue: Merch, subscriptions, and creator tipping.
This is growth that matters. Growth that feels like Tumblr.
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