#Real Soundcloud Music Promotion In My Big Social Network
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Organic Soundcloud Music Promotion In My Big Social Network https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232
#Real Soundcloud Music Promotion In My Big Social Network#https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232#adventure games#celebrities#action games#full version games#movies#music#soundcloud
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Real Soundcloud Music Promotion In My Big Social Network
https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232
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Real Soundcloud Music Promotion In My Big Social Network https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232
#soundcloud promotion#best organic promotion music#music#organic#social media promotion#movies#celebrities#sports#hollywood#twitter
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Real Soundcloud Music Promotion In My Big Social Network https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232
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Real Soundcloud Music Promotion In My Big Social Network https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232
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Real Soundcloud Music Promotion In My Big Social Network https://www.upwork.com/services/product/marketing-real-soundcloud-music-promotion-in-my-big-social-network-1374300104407519232
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Starting with the chillwave movement and French touch acts and artists in the late 2000′s, music with a decidedly 80′s influence has been in vogue for the better part of a decade now. Proto-synthwave acts like Anoraak, Justice, and M83 helped start and continued to stoke the fires of the 80′s revival. By the early 2010′s, acts like Com Truise and Mitch Murder began perfecting and popularizing 80′s influenced electronic sounds, and some offshoots of those movements followed with a deadset intention on perfectly emulating those neon 80′s vibes. Outrun differed from synthwave, chillwave, and vaporwave in that the intent seemed to be to recreate those specific sounds utilizing equipment and techniques from that bygone era. Acts like Betamaxx, Lazerhawk, and Miami Nights 1984 created landmark albums and EPs that led to a steady increase in the internet’s thirst for the sounds of yesteryear. Today, we have artists like Carpenter Brut, Gunship, and Power Glove doing things like releasing physical albums, playing at music festivals, and soundtracking apps and major video games. As a result, though, the outrun synthwave movement has also become saturated with people that want to emulate the sound of the 80′s, so it’s become a bit more difficult to find those diamonds. One such absolute precious stone in that rough is Jim Govoni’s project Botnit. Having been a huge fan of his intricate melodies and incredibly punchy and polished work for quite some time, I felt like Jim’s work was a best kept secret that is severely underrated. Having truly considered his work among the best that the entire genre has to offer, I was elated when he agreed to an interview. The resultant conversations that followed were way too long to post, so I’ll stick with just the highlights of my interview with Jim Govoni (Botnit).
1. What is the story behind the moniker "Botnit"?
It doesn't mean anything as a matter of fact. When I first started making tunes, it was under the name "Bill vs. the World", which was really cheesy electronic tunes with secretly-recorded audio of my friend Bill yelling at video games played over it, honestly: https://billvstheworld.bandcamp.com/ When I started making serious music, this didn't really work out, so I needed a better name. My friend (who later put out synthwave tunes under the name Roburai) and I were regulars at a gym at the time, and developed a fairly strong micro-language. I worked in a few from my past playing video games with my younger sister. The video game Tekken 2 had a fighter named Baek Doo San, this somehow transformed into Nit San Face for short, and when it transferred to Roburai chats, the 'nit' part became a suffix to other words, like Beentnit, Fartnit, and Botnit was just one of those. When it was time to pick a name, he recommended to just take Botnit, so I did.
2. How would you describe your own music?
Tough question, I think emotion is a big part of music, when it lacks it, I sort of sit there and wonder what the hell the point is. I can remember back in 2012 when I started making serious synthwave, that I wanted to be able to make tunes with feelings, to allow a person feel a certain way about a song, without having to force-feed them vocals as instructions on how they should feel. My only real goal was to have a nice little package of 10 songs, or 8 in the case of State of the Art, and have it all sound like it was made by the same guy at the same time, which was difficult as the albums ranged from 6 months to a year and a half in completion time. Obviously you change a little bit over time, so it's tricky. I think all it takes to make evocative music is to let the synths do the talking for you, so that's what I do. I don't crush you with heavily compressed Drumulator kicks and bass arps and upside down crosses, because it's been done already by many copycats and phonies, quite frankly. At the time I started, Mitch Murder was one of the few artists to put lots of old samples in their tunes, and I took a cue from him, speaking of copycats.
3. What are your greatest influences (artists, experiences, weather, etc.)?
Musically Mitch's "Current Events" and Betamaxx's "Interface" were giant influences, as well as MPM Soundtracks, who made some synthwave that has yet to be surpassed in my own opinion (Summer of '84, original, NOT the Flashworx remix). Like a lot of people back then, the movie "Drive" definitely set something in motion for me, but I think it was more about an aesthetic than the two big tunes that came from that film. Almost more important, I used to work at a video arcade in the late 90's, and those experiences shaped a good number of tunes ('Hi-Score', 'Arcade Cowboy', 'I'm Somebody Tonight')
4. What is your opinion on the ever-changing structure of independent music?
This could go on forever, but all I will say as a main point is that I like how social media helps people get exposure. Bandcamp helped me incredibly, as did soundcloud. But a big problem is that whoever promotes themselves the most wins, they get the most plays, they get the most attention, because they self-promote. I don't self-promote really unless like, I'm trying to raise 100 buyers for a vinyl release for it to be manufactured, and I'll post twice about it. There's a few synthwavers, including one I have met in person, who I feel makes supremely inferior music to me, if I'm to be honest. The guy's very nice, but I think his synthwave is objectively bad - though he has 20 times the followers because he promotes the shit out of himself, nonstop each day, so you can either have 100,000 people come across your music and 2,000 like it, or 1500 people come across you music and 900 people like it, I think I'd take the latter. But it just sort of seems like connections, pay to play (promote), and "what's hot" will always be king. At least in independent music also, you can be successful and not have to look like a model also. It's not a coincidence that somehow the most popular singers all don't look like weathered clock tower keepers, but that is another topic for another time. :-)
5. Does making music pay the bills? Is it more of a dedicated hobby?
Definitely a hobby at this point, I never really had aspirations of it becoming a career, as I started making music when I was 33 years old, and already had a career. I put out albums in 2013, 2014 and 2017, and I haven't actually made any new music since August 2017, and don't really have any plans to make more right now. (I think retiring in 2015 really hurt me). Every now and then I think about breaking the keyboard back out, but I haven't yet, as I don't have such a desire to anymore. I like making the tunes, but it's so unbelievably time-consuming. You could work for 3 hours on tunes and come away with nothing. I simply can't afford that at this point in my life. As for paying the bills, I lucked out this year as a very well-known Twitch streamer started playing my tunes on his streams, and they were added to some Spotify playlist based on him. Revenue from that allowed me to buy a new computer this year after about 9 months of saving botnit money. So I can't stress enough if you're an artist, get your tunes on Spotify/General Digital Distribution if you want anyone to really hear it. Bandcamp is dead, they just don't know it yet.
6. What do you do for a living, and do you like it?
Some of my coworkers know my artist name and look it up from time to time, so I will be careful here. I work as a network engineer a major New England university. Do I like it? I like it when the internet works, less so when it does not. There's a pretty good work/life balance in higher education, a workplace not driven by profits and corporate greed is a great thing, but it's tough - Early in my career we were rolling out wireless internet to buildings that never had it before, like dormitories, or adding it all over a building instead of centrally locating it in a student lounge or something. We were like white knights bringing freedom of wireless computing to people. Fast forward 10 years, and people are upset when they can't watch 4K netflix on their 3 wireless devices simultaneously, and only pulling down moderately awesome speeds that beat anything they could get at home. Wireless went from a privilege to a commodity, like water and electricity, your sewer bill, and some of that shine will never really come back. Some days I wish I ran a taco truck, or was a winemaker or something, but that's no cake life either. Most people don't love their jobs, but you find something you're good at, and you just try to do good work.
7. What are some other things you enjoy about life besides art?
Video games, definitely a part of my DNA, retrogames specifically, Genesis, PlayStation 1, Dreamcast. 90's arcade games (it's somewhat of a secret that I'm actually much more of a fan of the 90's than the 80's). I spend a lot of my time around video games, though it's waned in the last few years as I move on with my life and there's other things that need to be done instead. Sometimes I think I'm less of a video game fan and more of a nostalgia fan. I like dining out, when a new restaurant in my city opens up, I like checking it out, having a fancy cocktail. I like wine a lot, going to Napa Valley on my honeymoon was a great experience, and someplace I can see retiring someday (I'm 38 years old, Jesus). I used to like running, 5k's mostly, but have done a 10k and a half marathon, though I don't run anywhere near what I used to these days. We cook a lot, and go to the Boston Ballet about 3 or 4 times a year, which is a wholly expensive experience overall, but my wife enjoys it very much, and I dig it too, it's a fun night out. I think sometimes I don't enjoy enough about life than I should. I'm approaching middle age now and I've never been out of North America, not that I've had a real desire to, but I need to spend more time enjoying little things that might not register as a real event if a day were to be summed up, just something to be happy about.
8. As a known music fan, what are some of best musical experiences you have had with other people's music?
I don't think I ever told this story, but I used to be a focus group game tester for Harmonix here in Boston. I was a fan of their first music video game FreQuency for the PlayStation 2, and before Amplitude came out, I was Harmonix's forums moderator, so they would occasionally bring me in to test new games. I playtested Amplitude, 2 Karaoke Revolution games, an Eye Toy game also for PS2, and Rock Band 1, all before they were released to the public. I went to the Guitar Hero and Rock Band release parties in Boston, that was a hell of a time. I applied to be a game tester when Guitar Hero 1 was in production, but didn't get the job (the pay was terrible anyway, sour grapes). A lot of the bonus songs in those games were Harmonix employees, so meeting them was really cool, and going to all their concerts in the mid-2000's was a unique thing, special slice of life, something that you can really only do in your early 20's. I even helped a bit with Guitar Hero II forum moderation (I'm listed in the Thank You's in the game credits). Synthwave wise, I can remember being on the third date with my future wife, and playing her Mitch Murder's "In the News" to demonstrate what kind of music I liked. And before that, riding the train to Boston listening to Betamaxx's "Senior Year '84" and "Contra", wondering how the hell me made such cool tunes, and not thinking I would ever make anything like that.
9. Also, what are some of the most memorable moments for you in your own musical journey?
Too many to list, but I'll try: Being a fan of New Retro Wave and them picking my album for album of the week twice, back when they actually answered my emails (though it was 2013, so it might have been the only synthwave release that week :-)) There was a little synthwave meetup in 2015 with Marko Maric, Protector 101 and myself, hell of a fun time. I've seen Com Truise and Toro y Moi live in the last couple years, both big influences, DJ Tiesto and Paul Oakenfold in 2000 and 2001 respectively, though I don't fancy live music so much. Seeing Maniac Synth's music video for Hi-Score was mindblowing to me, and super awesome. Related strictly to my music, I'm pretty selective about a song making it to an album - there's no more than 10 tunes per album, and I want there to be no fillers. For this to happen, there has to be a point in making a tunes where it just clicks, you get an idea to try something, and either by mistake or on purpose, you play it back, hearing this tune for the first time, and you're just smiling stupidly because you realize you just made a new album track. It's an intoxicating high actually. Oddly enough I'm far enough removed from my early pre-Vivid Memories tunes from early 2013 that I'm already nostalgic about it when I listen back. I remember time alone in my apartment when I could bang out 1 song a week, music production was all new, and how somehow synthwave was just more relevant back then.
10. Ever have anything particularly weird happen while touring or playing shows (if applicable)?
I've never played live, I don't really have the setup. I could just get up there and play mp3's and push buttons and bob around like an idiot, I guess. There's a guy in San Francisco who runs a club that's asked me to come out and play so many times I feel bad, but it's 3,000 miles away and maybe I should try it in Boston first. :-)
If you enjoyed getting to know Jim better or already enjoy his work, click HERE to be one of the final 13 people (at the time of this post) to reserve your vinyl copy of a limited pressing of only 100 copies of his 2013 full-length “Vivid Memories”. It’s only $15.99, which is a steal for a wonderful piece of visual art and arguably one of outrun synthwave’s most polished and melodic releases to date. Check out my favorite deep cut from the album, “Innovation“, if you need convincing.
#chillwave#french touch#80's#synthwave#anoraak#justice#m83#com truise#mitch murder#electronic#vaporwave#betamaxx#lazerhawk#miami nights 1984#carpenter brut#gunship#power glove#outrun#jim govoni#botnit#interview
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Photo shoot Tips for Musicians
As a photographer, I must admit that my most memorable and passionate photo shoots are those with musicians. There is an energy, a creativeness and experimental spirit that you do not find in your average Family or Real Estate photo shoot. With that being said, it still surprises me that so many artists (especially new ones) have no idea what they want out of their photo shoot. Too many times, I have experienced the artist giving ALL creative freedom to the photographer, when the photographer has no idea what is the artist(s) image, genre or what the photos will be used for. They may be undecided as to indoor or outdoor locations, will there clothing changes or copyright of the photos from the shoot. Now, I love to be granted some creative freedom in a photo shoot, but only after I know what the artist is going for in the shoot. If the photo shoot is my vision and not the artist(s), the shoot becomes unpleasant and the client goes home with images they dislike. I can't stress enough the importance of using professional photos for your website, promo pictures and/or artwork. For elements like the background image, header image, and official promotional photos, the difference is immediately clear when artist(s) are not using professional photos. It can make for a negative impression of your brand if the images aren't up to the quality of your music. So to avoid that, I compiled some tips for recording artists before jumping into that first or next photo shoot:
1) Choose the Right Photographer I try to meet with every one of my clients prior to each shoot. These face-to-face meeting allows the client and me to establish clear objectives for the shoot so at the end of the day, there are no surprises or misunderstandings and everyone walks away knowing exactly what is expected. It also helps me build a rapport with the artist(s), which always translates into a much more relaxed and productive photo shoot.
2) Know What You Are Paying For Clarify what picture rights and post-production services you are paying the photographer for. Are you buying rights to use all the pictures that were shot, or just a subset? Who chooses the subset? Will they be chosen and retouched in Photoshop by the photographer before you see a final set? Are you buying the rights to use the photos online, print, in a press kit, for posters, etc.? Can you modify them yourself in case you want to do a cutout with Photoshop and overlay the picture on a different background? Will the photographer provide you with versions ready for you to use on your social media sites (various different sizes, resolutions, file types, etc.), or will you need to create those files yourself from what the photographer gives you? What public attribution does the photographer expect (for example on your website)? Of course, every photographer has different rates and packages, so you must know before your photo shoot exactly what your money buys. Be sure to confirm the dates you will be receive your proofs and once proofs are selected, when and how will you obtain the finish product.
3) Understand What Your Needs Are To Pre-Plan for the Shoot It's important to have some idea of what your needs are before the shoot, in terms of how you plan to use the resulting images. For example, the quality of great artwork for your project are quite different than those of a press kit shot, or a website header. Each situation calls for photos that meet certain design conventions, size limitations, orientation (portrait vs. landscape), as well as overall mood and style. Create a list of the various types of pictures you need and give the list to the photographer ahead of time. Banner photos for social media sites, website photos, black and white as well as color photos and other promotional uses (posters, one-sheets), head shots of individual band members are some examples.
4) Necessities for the Shoot Everyone's needs are different, but here's a list of things that you will need to consider:
Style & Clothing- I advise my clients to bring between 4 and 6 complete outfits-- one or two that might be considered "formal", a few that they might wear for live shows, and then one or two "personality" outfits.
Will you be using make-up? - For female artists (and males as well) or groups with a female (male) lead, it may be wise to spring for a makeup artist (MUAs) or ask the photographer if they could provide one for the shoot. There are amazing MUAs out there at reasonable rates and can help to cover up skin imperfections in a completely transparent and unnoticeable way. You want to be comfortable, confident and relaxed for your shoot, so if putting the care of your face in the hands of a professional gives you that, by all means, make it happen! It also makes a photographer’s job that much easier when the retouching phase rolls around.
Location/Backdrop- Studio shooting is generally your best bet, so you won’t have to worry about the elements (heat, cold, rain, etc.), and the lighting is completely controllable. However, be sure your photographer is really handy with Photoshop, because the studio option might be a bit limiting-- especially if you're seeking "atmospheric" shots where the location is an integral part of the overall look and feel. Regardless, these things are definitely important to consider, because they can have a huge impact on the final product.
Your Shot Selection- Unless you're 100% crystal clear on exactly what type of shots you need, I highly recommend mixing things up and going for some headshots, 3/4 shots (mid-thigh up), and full-length shots. This will provide you with maximum flexibility when it comes to choosing which shots you want, and may even pay dividends down the road if your needs completely change for whatever reason. Also, if you're in a group, I highly recommend taking some shots of individual band members by themselves-- these are great for things like "Bio" pages on websites and profile pics on social networks.
5) Do the Shoot Hopefully at this point you've got all you need and ready to proceed with the actual shoot. Before this date you and your photographer have truly done the necessary homework and this part should be an amazing experience for all parties involved. Just try to relax and go with the flow, and trust in your photographer's ability to make you look amazing. After all, that's what you're paying them the big bucks for!
6) Select Your Photos The photo shoot is complete and now you get to see the magic created that day! Be sure the photos you select are the ones that best captures your image and/or brand. Also, select those images that will do well in different platforms. Know what photos will be for artwork, bios, posters.website, etc.
7) Strategize Your Plans There are a number of things to think about once you get your photos in your hands, so don't go crazy and start throwing them to the four corners of the globe just yet. You need to plan out a strategy to release them in the most effective manner, meaning that you want to get as many people to see them as possible.
I hope this blog post was helpful to you inspiring artists out there. Continue to follow your dreams and allow no one to tell you your dreams are unattainable. I look forward to hearing your feedback. Let me know if there any tips I missed! Peace Illustrious
A Fine Mess Podcast:
ITunes: https://itunes.apple.com/us/podcast/a-fine-mess/id255403881?mt=2
Soundcloud: https://soundcloud.com/afinemesspodcast
YouTube: https://youtu.be/CV9lCviys3U
Email: [email protected]
Illustrious:
Twitter: @illustrious_sfo
Instagram: illustrious_afinemess
#photoshoot#music photography#musician#photography#music rappers#singers#rappers#blog#music blog#photoshoot tips#afinemesspodcast#illustrious
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Behind The Music with Vista Heights on Smile, My Love
Band Name: Vista Heights Songwriter/Lead Guitar and Vocals: Nick Callender
Texas musician and US Army Tank Commander Nick Callender of Vista Heights chats with Jacqueline Jax about being a musician right now, making things work with a full time career and what's changing moving forward based on the Corona Virus.
https://anchor.fm/ava-live-radio/episodes/Behind-The-Music-with-Vista-Heights-on-Smile-My-Love-with-Jacqueline-Jax-ecclns
Song name: Smile, My Love
Music Genre:: Rock/Pop-Rock
I live in... : El Paso, Texas, USA
What is your song about?
"Smile, My Love" is about finding the strength to see the beauty in your natural self. Often, we are expected to fit an image or look/act a certain way, and that isn't always true to who we are. The song speaks to a person in front of a TV camera who is told what looks best and what they should do to be a better model for the program, and it points out that a natural, comfortable smile with some confidence will get them just as far. The lyrics identify an audience that sees what they want, but has no idea of the real beauty it's missing out on, and how that impacts so much of our day-to-day lives. If we smile like we mean it, without putting on an act or pretending, maybe happiness comes a little closer to us.
The process of writing and developing these songs often grounds me. There is a sweetness and confidence that comes with creating something no one else has done, and I find myself craving that with each new piece. Unlike the first record, "Smile, My Love" involved real events and a little deeper of a look into personal grievances, which I think gave the song greater energy. It grew out of my initial nervousness and oblivion during the production of music videos - I had no idea what looked good on stage, what captured an audience, what projected the feeling of the music most profoundly... Eventually, however, I found confidence and comfort in my personal image to help push me through more than anything.
As the song developed foundationally, I think so also did my music inspirations as a whole; I want to lift a veil and talk about real issues. Rock music, for me, is a way to do that and find common ground with an audience. As much as it is personal and a reflection of experience, my writing is to and for the people who may be stuck in similar boats. If an audience connects with the content of the lyrics and the blend of harmonies across the board - from guitars to vocals - then I find that connection to be deep and special. It's the collaboration feeling that keeps me into the creative aspect of the music, and the relationships that make it worth it.
How do you think this release represents your current direction?
Once our debut record was finished, I knew we needed a push to a more upbeat and energized sound. At the time, I couldn't quite put my finger on what that meant or what was missing. After spending some fantastic hours in the studio with Justin Leeah (my chief engineer and mixer) and Eric Boseman, though, we all came to the agreement that simplicity was something extremely important in a short, energetic song, and that I had over-complicated things quite often in projects-passed. We put that rule to work on "Smile, My Love," and I think it will be a consistent guideline as Vista Heights builds its next roster of works.
I am developing a much more four-piece, live band style of writing. Instead of over-reaching, I want to bring to the stage a set of songs that are emotional and great strictly from the writing standpoint, even in lieu of frills and effects. Vista Heights has a unique ability to change gears, since the "band" is really made up of one songwriter and a rotating panel of wonderful musicians from around El Paso, and I think tightening down on who plays what, and what we're aiming for, is going to get us very close to a functional, identifiable band of maybe three or four members.
For the brand, I think that will be fantastic, but for the audience, in particular, I think it will help us establish more special and lasting relationships. It has certainly been difficult to do that when no one quite knew who played or did what. This new single came out of these decisions to reorganize and "tighten up," and I'm excited to see the product of the shift in dynamics. It looks like it will force a good shift in how I write and how we play.
What most inspires you?
My inspirations wildly vary. I am a guitar player, at the heart of everything, and that generally pushes me more into the rock and blues category of music, but all sorts breed the same joy. I started playing at around 8 years old when my dad picked up a beautiful, limited-run Gibson SG with ornate crescent moons down the fretboard. I wasn't initially supposed to touch it, but after a while of absorbing how he played and listening to what he loved, I couldn't much help myself.
I listened mostly to what my parents did and started learning songs by Boston, Styx, Bad Company, and the like. Throughout high school, I found myself very into Edward Van Halen's techniques. I absolutely had to learn all of the tricks, especially those done with a Floyd-Rose tremolo or with two hands on the frets at once. I think the variation between my favorites kept things changing and fresh in my playing, but all those sounds certainly shine in my music to this day. I adore harmonies and love big arrangements of vocals, guitars, keyboards, etc. I'd like to think that most of what I listened to and write is more composition than it is simply songwriting.
I find that everything in my life is much easier to explain or figure out through music. Better still, I find love and genuine joy in making it. Something about the mechanics of pushing a string, and then hearing the sound it produces, is wonderfully simple and sweet to me. That so much potential can be housed on 24-frets-worth of six guitar strings still blows my mind, and I desperately want to harness that excitement at every chance possible. Whether I'm in the house or putting the music to waveform in the studio, I've never felt more grounded and purposed as I have when writing and playing.
What was one notable event that helped shape your last decade?
Joining the U.S Army was certainly the most impactful event on not only my last decade but on my entire life. Being absorbed in work, in garrison or in the field, shaped heavily my inspirations and efforts in music. Most of what I write is done on the job. Sometimes, what's recorded is worked out in full overseas. It feels entirely possible to me that even the genres I connect with are decided at some point or another by my work on tanks.
Everything about the environment is electric, and that offers much more than a powerful feeling at work. When I'm home, music helps me relax but also gives me the freedom to release what I build up in workload as the weeks and months drive forward. It makes sense that, as operations fluctuate and develop at work, so they change at home and in the studio. Without a doubt, that puts military life into focus as likely the most notable of events I've encountered.
What’s your goal for 2020? My goal for 2020 is to shape and begin recording the songs for our sophomore record. I am working with a lot more time than what was available to record Vista Heights One, and I think that is going to come out in the songwriting. By the end of this year, I hope to not only further promote and publicize our existing music, but draw an audience to shows, develop a working schedule to locally tour, and lastly, refine our sound like a rock band. There is a lot of ground to cover, so a goal in itself is simply to get up and get moving.
How do you feel about being a musician today?
Being a musician in today's music business is certainly challenging, but not because we are silenced or ignored. We have more opportunities than ever to have our art heard, be it on social media or through any number of streaming platforms that shuffle in some new faces. The road to success is as long as it ever was, but I think we have more networking capability now than has ever been seen in the music world before. Working in this business is a dream, but also achievable, and the modern era brings more attention to us as artists than we may have been lucky enough to get in the past.
Link to play:: https://youtu.be/2Px0jxlAAZ0 https://music.apple.com/us/album/smile-my-love-single/1502760771
Website & social media links: Spotify: https://open.spotify.com/artist/61tynW0tOHHuAXckNYPjnH?si=P3nmbmNZRMq-xzyOyhul3w Soundcloud: https://soundcloud.com/user-899807519 YouTube: https://www.youtube.com/channel/UC9Id4lQyGqo-2d4i5X8GrYg
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Social Media for Musicians
Let’s be honest: marketing as a musician is tough.
On any given day there are a million must-do’s and hardly enough hours to get them done, right?
Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans.
Exhausting? You bet.
But ever-so-rewarding when it all comes together.
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#yyys #allpointseast #london ⚡️💗🐰💗🐰💗⚡️ our beating heart for you!
A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT
Since musicians are often so busy, you need to make the most of your time spent marketing.
And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.
For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.”
Why social media marketing for musicians matters so much
Make no mistake: social media isn’t some sort of silver bullet for musicians with stars in their eyes.
However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs.
How so?
For starters, consider that your audience is likely glued to social media regardless of your genre. In fact, Instagram recently passed a billion active users while Facebook boasts two billion daily active users themselves. These numbers blow the likes of SoundCloud and Bandcamp out of the water.
Oh, and did you know that YouTube is the technically the most popular music streaming service right now, beating out Spotify and Apple Music?
Besides, an optimized social presence can signal your status as a professional. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur.
That said, social media for musicians is can be a bit tricky.
With so many platforms to choose from and a need to stand out from the crowd, where should you focus your energy? What should you post?
Heck, where should you even start?
Relax.
In the guide below, we’ve outlined the best practices of social media for musicians including how to set up your profiles and come up with a content calendar that totally kills it.
Now, let’s dive in!
Start by optimizing your profiles
When someone looks you up, they’re more than likely going to find your social profiles via Google or through Facebook, Instagram or Twitter.
That’s why having a clean, optimized profile on each platform is a top priority.
Before worrying too much about content or creative touches, you need to ensure that your profiles tick the following three boxes:
Make your profile or bio link count by always pointing to your latest promotion (think: new song, album, tour or merch)
Your profile pictures and covers are correctly sized for social
Ensure that any and all profile information is accurate and up-to-date including tour dates or events
The beauty of social media for musicians is that you have tons of creative freedom beyond these three points.
Let’s take a moment to look at what an optimized musician profile looks like in the wild.
Using a stylized band photo, Weezer’s Twitter bio highlights their latest album, singles, fan store and tour dates. That’s a lot of information to pack into such a small space, but you can make it happen by being economical with your copy and choosy with your links.
Meanwhile, blink-182’s Instagram highlights their tour dates and Las Vegas residency, in addition to social-specific hashtags they want their fans to tag themselves with.
Don’t neglect valuable real estate such as your cover photos, too. Here’s a great example of Fall Out Boy’s cover photo promo, which scores bonus points by being visually striking as well.
If you want that sort of professional vibe for your profile without hiring a designer, don’t fret. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement and everything in-between.
And although imagery certainly matters, it’s perhaps most prudent to make sure that you never let your profiles gather cobwebs. For example, you should always have Facebook events on deck for your shows if the venue you’re playing at isn’t doing the legwork of promotion themselves.
Now that your profile is squared away, there’s the still the issue of content.
That is, how do you keep your social feed filled with fresh stuff for your followers?
Good question!
Keep your followers in the loop
You shouldn’t worry about doing too much self-promotion given that’s what social media marketing for musicians is all about.
As such, there’s no need to be shy about whatever is new in your world.
New song? Upcoming album? Hitting the road?
Let people know!
Considering how fickle algorithms are and how fast social media moves in the first place, frequent hype posts are totally fair game.
Additionally, it’s a smart move to put together frequent fliers and announcements which are perfect for pinned tweets or posts. That way, anyone visiting your profile can know exactly what you have going on.
View this post on Instagram
a few tix left for some of our upcoming shows with the amazing @lizzobeeating – get em while u can
A post shared by HAIM (@haimtheband) on Apr 19, 2018 at 2:59pm PDT
Oh, and bear in mind that social selling is totally fair game for musicians. Through creative promotions and sales, you can hawk your merch via social with no shame.
MVRCHES SALE
🔥 sale storewide over on http://bit.ly/2MjrXPp the code MVRCHES for 25% off
Posted by CHVRCHES on Tuesday, August 14, 2018
Show off yourself in action
When you follow a band or artist on social media, it’s because you want to see them in action, right?
Well, your followers feel the same way.
If you’re regularly touring or playing shows, shouting out attendees and posting pictures of your performances is a good start.
Also remember that your fans can be a fantastic source of content themselves.
Encouraging user-generated content in the form of tagged fan photos is a brilliant way to interact with fans and show them a bit of love, too. Reposting these photos is a subtle yet significant way to create a stronger connection with your audience and let them know you’re listening to them.
View this post on Instagram
Atlanta tonight at the @masquerade_atl with @lemuriapop & @mikeyerg!!! Doors at 7! Let's party! 📸: savannahhhjai
A post shared by CAYETANA (@cayetanaphilly) on Feb 23, 2017 at 8:09am PST
Posting new content doesn’t have to be a massive production, either. If you have some time to kill, why not record a quick off-the-cuff social video to keep your feed fresh?
Home sweet home in Tennessee for 72hrs… But Georgia’s always on my mind 🍑🍑 #raycharles pic.twitter.com/dsGFhrcsKB
— Larkin Poe (@LarkinPoe) August 7, 2018
Post some behind-the-scenes content
On a related note, a huge piece of social media marketing for musicians is authenticity.
Rather than just post promo after promo, it also pays to connect to your followers on a more personal level.
A low-hanging way to do just that is to post content that takes your followers behind the scenes.
View this post on Instagram
Photo by Derick Daily
A post shared by DJ Shadow Official (@djshadow) on Feb 22, 2017 at 10:09am PST
Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot. Such posts are windows into your world and are much more entertaining than 99% of what’s probably already in your followers’ feeds. They can even serve as some much-needed escapism for your fans.
And if nothing else, behind-the-scenes photos also give you an opportunity to show off your personality.
View this post on Instagram
fueled
A post shared by paramore (@paramore) on Aug 17, 2018 at 8:47pm PDT
Again, you need to post with regular consistency to stay relevant to your fans and followers. Given that it only takes a few seconds to snag a snapshot to post to your Facebook or Instagram story, consider behind-the-scenes shot as a sort of “backup plan” if you don’t have anything else to publish.
Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. You can use the Sprout Social Calendar to plan posts in advance. You can even let Sprout’s ViralPost choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. Both features let you reduce the amount of time you need to spend each day just figuring out what to post and when to post it, so you can spend more time on everything else on your to-do list.
Tag brands, venues and other musicians
It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter or Instagram.
As such, it never hurts to tag others in your posts where appropriate. Some examples of smart tagging include:
Boosting brands (think: instruments or clothing) that you can show off in your performance photos
Shouting-out a venue where you’re performing
Highlighting fellow musicians you’re touring with or someone whose song you’re covering
Last night. 🔥 🎸 thx @bmi & @AltNashville ✌🏻 @Fender #sheshreds pic.twitter.com/zwVUEmczKb
— B R A N D Y Z D A N (@brandyzdan) August 21, 2018
Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. Although tags might not seem like a big deal, anything you can do to get more eyes on your profiles is a point in your favor.
Interact with your fans
This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans.
Maybe they love your new song. Perhaps they have a question about your latest merch.
Either way, responding and retweeting shows that you’re listening to them. While it might not be a big deal to you, shout-outs can make fans feel positively starstruck and encourage them to be even more loyal followers in the long-run.
this is all of us and always has been https://t.co/DON92cOcRb
— hellogoodbye (@itshellogoodbye) August 21, 2018
Carve out some time throughout the day to respond to fans, paying close attention to your notifications and mentions in the process. Obviously, it makes sense to prioritize questions that deal with shows or merchandise: try to get to those within a few hours if possible.
Make YouTube a top priority
Last but not least, let’s talk about YouTube.
While you might not think of YouTube as a traditional social network, the platform’s insanely active community tells an entirely different story.
As noted, YouTube is the number one place where people stream music versus Spotify, Pandora and a whole slew of other services combined.
And no, it’s not even close.
Since people are more familiar with YouTube versus music-specific sites like SoundCloud or Bandcamp, having your music present on the platform flat out makes sense. While YouTube streaming isn’t exactly a cash cow, simply being there is totally worth it.
When it comes to social media for musicians, there are some specific YouTube optimization tips to consider.
To start, make sure that your video descriptions are fully filled out including tags and links. Since YouTube gives you plenty of real estate in video descriptions, feel free to highlight as many promotions or social profiles as you see fit.
Another way to look less “amateur hour” on YouTube is by optimizing your videos’ thumbnails. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search.
Finally, a brilliant move for gaining traction on YouTube as a musician is to publish cover songs.
This is more of an artistic tip versus a purely social one but it deserves your attention regardless.
The common thread between many of the biggest musical names on YouTube?
That’s right. Covers. Lots of ’em.
Especially if you’re an up-and-comer, covers a long-term way to expose yourself to an audience that’s unfamiliar with your work. Case in point, this cover of the Cranberries’ “Zombie” amassed nearly 130 million views within the span of six months.
Woah.
Think as covers as a sort of gateway to your original music. While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero.
And with that, we wrap up our guide!
Any more questions on social media for musicians?
We get it: musicians are busy.
As a result, you need to squeeze the most you possibly can out of your schedule.
By optimizing your profiles from the word “go” and always having fresh content in mind, managing your accounts becomes second nature.
We still want to hear from you, though. What do you think is the biggest challenge of social media for musicians? Which platforms are your top priorities? Let us know in the comments below!
This post The complete guide to social media for musicians originally appeared on Sprout Social.
from http://bit.ly/2N4egt6
0 notes
Text
The complete guide to social media for musicians
Let’s be honest: marketing as a musician is tough.
On any given day there are a million must-do’s and hardly enough hours to get them done, right?
Promoting your latest songs. Networking for new gigs. Fighting for the attention of fresh fans.
Exhausting? You bet.
But ever-so-rewarding when it all comes together.
View this post on Instagram
#yyys #allpointseast #london ⚡️💗🐰💗🐰💗⚡️ our beating heart for you!
A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT
Since musicians are often so busy, you need to make the most of your time spent marketing.
And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.
For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.”
Why social media marketing for musicians matters so much
Make no mistake: social media isn’t some sort of silver bullet for musicians with stars in their eyes.
However, a smart social presence is undoubtedly the best way to grow your audience and fill space at your gigs.
How so?
For starters, consider that your audience is likely glued to social media regardless of your genre. In fact, Instagram recently passed a billion active users while Facebook boasts two billion daily active users themselves. These numbers blow the likes of SoundCloud and Bandcamp out of the water.
Oh, and did you know that YouTube is the technically the most popular music streaming service right now, beating out Spotify and Apple Music?
Besides, an optimized social presence can signal your status as a professional. In an industry where competition is so cutthroat, having pristine profiles out there lets people know that you’re anything but an amateur.
That said, social media for musicians is can be a bit tricky.
With so many platforms to choose from and a need to stand out from the crowd, where should you focus your energy? What should you post?
Heck, where should you even start?
Relax.
In the guide below, we’ve outlined the best practices of social media for musicians including how to set up your profiles and come up with a content calendar that totally kills it.
Now, let’s dive in!
Start by optimizing your profiles
When someone looks you up, they’re more than likely going to find your social profiles via Google or through Facebook, Instagram or Twitter.
That’s why having a clean, optimized profile on each platform is a top priority.
Before worrying too much about content or creative touches, you need to ensure that your profiles tick the following three boxes:
Make your profile or bio link count by always pointing to your latest promotion (think: new song, album, tour or merch)
Your profile pictures and covers are correctly sized for social
Ensure that any and all profile information is accurate and up-to-date including tour dates or events
The beauty of social media for musicians is that you have tons of creative freedom beyond these three points.
Let’s take a moment to look at what an optimized musician profile looks like in the wild.
Using a stylized band photo, Weezer’s Twitter bio highlights their latest album, singles, fan store and tour dates. That’s a lot of information to pack into such a small space, but you can make it happen by being economical with your copy and choosy with your links.
Meanwhile, blink-182’s Instagram highlights their tour dates and Las Vegas residency, in addition to social-specific hashtags they want their fans to tag themselves with.
Don’t neglect valuable real estate such as your cover photos, too. Here’s a great example of Fall Out Boy’s cover photo promo, which scores bonus points by being visually striking as well.
If you want that sort of professional vibe for your profile without hiring a designer, don’t fret. There are tons of image creation tools out there like Canva that can help you create your own banner, tour announcement and everything in-between.
And although imagery certainly matters, it’s perhaps most prudent to make sure that you never let your profiles gather cobwebs. For example, you should always have Facebook events on deck for your shows if the venue you’re playing at isn’t doing the legwork of promotion themselves.
Now that your profile is squared away, there’s the still the issue of content.
That is, how do you keep your social feed filled with fresh stuff for your followers?
Good question!
Keep your followers in the loop
You shouldn’t worry about doing too much self-promotion given that’s what social media marketing for musicians is all about.
As such, there’s no need to be shy about whatever is new in your world.
New song? Upcoming album? Hitting the road?
Let people know!
Considering how fickle algorithms are and how fast social media moves in the first place, frequent hype posts are totally fair game.
Additionally, it’s a smart move to put together frequent fliers and announcements which are perfect for pinned tweets or posts. That way, anyone visiting your profile can know exactly what you have going on.
View this post on Instagram
a few tix left for some of our upcoming shows with the amazing @lizzobeeating – get em while u can
A post shared by HAIM (@haimtheband) on Apr 19, 2018 at 2:59pm PDT
Oh, and bear in mind that social selling is totally fair game for musicians. Through creative promotions and sales, you can hawk your merch via social with no shame.
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = 'https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v3.1'; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));
MVRCHES SALE
🔥 sale storewide over on www.chvrch.esUse the code MVRCHES for 25% off
Posted by CHVRCHES on Tuesday, August 14, 2018
Show off yourself in action
When you follow a band or artist on social media, it’s because you want to see them in action, right?
Well, your followers feel the same way.
If you’re regularly touring or playing shows, shouting out attendees and posting pictures of your performances is a good start.
Also remember that your fans can be a fantastic source of content themselves.
Encouraging user-generated content in the form of tagged fan photos is a brilliant way to interact with fans and show them a bit of love, too. Reposting these photos is a subtle yet significant way to create a stronger connection with your audience and let them know you’re listening to them.
View this post on Instagram
Atlanta tonight at the @masquerade_atl with @lemuriapop & @mikeyerg!!! Doors at 7! Let's party! 📸: savannahhhjai
A post shared by CAYETANA (@cayetanaphilly) on Feb 23, 2017 at 8:09am PST
Posting new content doesn’t have to be a massive production, either. If you have some time to kill, why not record a quick off-the-cuff social video to keep your feed fresh?
Home sweet home in Tennessee for 72hrs… But Georgia’s always on my mind 🍑🍑 #raycharles pic.twitter.com/dsGFhrcsKB
— Larkin Poe (@LarkinPoe) August 7, 2018
Post some behind-the-scenes content
On a related note, a huge piece of social media marketing for musicians is authenticity.
Rather than just post promo after promo, it also pays to connect to your followers on a more personal level.
A low-hanging way to do just that is to post content that takes your followers behind the scenes.
View this post on Instagram
Photo by Derick Daily
A post shared by DJ Shadow Official (@djshadow) on Feb 22, 2017 at 10:09am PST
Whether you’re traveling across the country or just sitting in the studio, don’t neglect the power of a candid snapshot. Such posts are windows into your world and are much more entertaining than 99% of what’s probably already in your followers’ feeds. They can even serve as some much-needed escapism for your fans.
And if nothing else, behind-the-scenes photos also give you an opportunity to show off your personality.
View this post on Instagram
fueled
A post shared by paramore (@paramore) on Aug 17, 2018 at 8:47pm PDT
Again, you need to post with regular consistency to stay relevant to your fans and followers. Given that it only takes a few seconds to snag a snapshot to post to your Facebook or Instagram story, consider behind-the-scenes shot as a sort of “backup plan” if you don’t have anything else to publish.
Now that you know how easy it is to stock up on content ideas so you never run out of things to post, you’ll also want to consider your social media posting schedule for getting all of that content in front of fans. You can use the Sprout Social Calendar to plan posts in advance. You can even let Sprout’s ViralPost choose the best posting times for you, so you get the most out of all of those photos and posts you’ve curated. Both features let you reduce the amount of time you need to spend each day just figuring out what to post and when to post it, so you can spend more time on everything else on your to-do list.
Tag brands, venues and other musicians
It’s well-documented that tagging serves as a way to instantly increase the visibility of your posts on Facebook, Twitter or Instagram.
As such, it never hurts to tag others in your posts where appropriate. Some examples of smart tagging include:
Boosting brands (think: instruments or clothing) that you can show off in your performance photos
Shouting-out a venue where you’re performing
Highlighting fellow musicians you’re touring with or someone whose song you’re covering
Last night. 🔥 🎸 thx @bmi & @AltNashville ✌🏻 @Fender #sheshreds pic.twitter.com/zwVUEmczKb
— B R A N D Y Z D A N (@brandyzdan) August 21, 2018
Who knows: you could score a big-time follower or repost from an industry player through tactical tagging. Although tags might not seem like a big deal, anything you can do to get more eyes on your profiles is a point in your favor.
Interact with your fans
This might seem like a no-brainer, but don’t overlook the importance of going back-and-forth with fans.
Maybe they love your new song. Perhaps they have a question about your latest merch.
Either way, responding and retweeting shows that you’re listening to them. While it might not be a big deal to you, shout-outs can make fans feel positively starstruck and encourage them to be even more loyal followers in the long-run.
this is all of us and always has been https://t.co/DON92cOcRb
— hellogoodbye (@itshellogoodbye) August 21, 2018
Carve out some time throughout the day to respond to fans, paying close attention to your notifications and mentions in the process. Obviously, it makes sense to prioritize questions that deal with shows or merchandise: try to get to those within a few hours if possible.
Make YouTube a top priority
Last but not least, let’s talk about YouTube.
While you might not think of YouTube as a traditional social network, the platform’s insanely active community tells an entirely different story.
As noted, YouTube is the number one place where people stream music versus Spotify, Pandora and a whole slew of other services combined.
And no, it’s not even close.
Since people are more familiar with YouTube versus music-specific sites like SoundCloud or Bandcamp, having your music present on the platform flat out makes sense. While YouTube streaming isn’t exactly a cash cow, simply being there is totally worth it.
When it comes to social media for musicians, there are some specific YouTube optimization tips to consider.
To start, make sure that your video descriptions are fully filled out including tags and links. Since YouTube gives you plenty of real estate in video descriptions, feel free to highlight as many promotions or social profiles as you see fit.
Another way to look less “amateur hour” on YouTube is by optimizing your videos’ thumbnails. Some simple overlay text is a subtle yet significant way to make your videos stand out from the crowd via search.
Finally, a brilliant move for gaining traction on YouTube as a musician is to publish cover songs.
This is more of an artistic tip versus a purely social one but it deserves your attention regardless.
The common thread between many of the biggest musical names on YouTube?
That’s right. Covers. Lots of ’em.
Especially if you’re an up-and-comer, covers a long-term way to expose yourself to an audience that’s unfamiliar with your work. Case in point, this cover of the Cranberries’ “Zombie” amassed nearly 130 million views within the span of six months.
Woah.
Think as covers as a sort of gateway to your original music. While you are by no means compelled to post them, they’re a safe bet for growing your audience if you’re starting from zero.
And with that, we wrap up our guide!
Any more questions on social media for musicians?
We get it: musicians are busy.
As a result, you need to squeeze the most you possibly can out of your schedule.
By optimizing your profiles from the word “go” and always having fresh content in mind, managing your accounts becomes second nature.
We still want to hear from you, though. What do you think is the biggest challenge of social media for musicians? Which platforms are your top priorities? Let us know in the comments below!
This post The complete guide to social media for musicians originally appeared on Sprout Social.
from SM Tips By Minnie https://sproutsocial.com/insights/social-media-for-musicians/
0 notes
Text
In Case Your Advertising Advertising Marketing campaign Entails Twitter
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Have they got a big following? It is a micro running a blog service that was created to assist people bond with people. If Governor Romney throws his name within the hat, I feel he’ll keep a lot of people out," Rob Anderson, Utah Republican Celebration chairman, stated. Don’t just make what you are promoting page, make several posts the very first day, after which stop posting for quite a lot of months. They don’t appear to be taken with anything relevant to you. Having it’s some important highlights as Followers, Likes, Re-tweet and Feedback. That’s why it’s advisable to start out checking job ads as soon as possible. Websites that guarantee one hundred % real services needs to be opted for. Did I write about a member of my household? What they do not understand is that many of them are usually not holding the right foreign money. Despite that injury he remains to be competing and coming off a Gold medal performance in the Winter X Games.
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How to Get on a Playlist: The 8 Step Guide to Doing It Yourself
How to Get on a Playlist: The 8 Step Guide to Doing It Yourself: via LANDR Blog
Put playlisting on your side with the right promotion strategy.
There’s tons of articles out there with ‘hacks’ on how to get on a playlist.
Some artists get handpicked by Spotify, Apple Music or Deezer playlist curators. They get tons of plays overnight. And sure, they get a spike in revenue from being heavily streamed. But I’d be lying if I told you there is a guaranteed, quick and easy way to achieve that.
Once you release your music, you have to promote it. Otherwise it’ll collect digital dust and no one will listen—let alone playlist it. All good promotion starts organically—from great music and a real feeling.
The way we discover and listen to music has changed. Algorithms are now heavily involved. They’re serving us personalized playlists. They’re breaking artists who have data to back up their success.
But the most important thing to remember is that the human element hasn’t totally disappeared—even from the most data-driven streaming platforms.
Tastemakers and playlist curators still make some of the best playlists around. And your fans are still… real humans!
So here’s everything you need to know about getting on playlists, how to approach playlisters and how to craft your promotional strategy after releasing. This won’t get you on Spotify’s Fresh Finds tomorrow… but it’ll put all the chances on your side to get your music heard.
Here’s the gist of the lists!
1. Get Your Music on Streaming Platforms
Joe Holtaway is a singer-songwriter from England who’s also a part of the LANDR community. Last May, he told us that his song “A Little Love” got featured on the BBC 6 Introducing Mixtape.
“I feel songs want to be shared. I feel it when they start to come through—the first thread of melody woven with some words. It’s as though they already know the day when you’ll say the words: this is a new one I’ve been working on.” says Joe.
The first step to getting your music featured anywhere is… to release it! It might seem obvious, but many artists don’t know where to start. You might have your music up on Bandcamp or SoundCloud. And you’re wondering “How do I get my music on Spotify and Apple Music?”
It’s a great time for DIY music creation. You don’t need to be signed to get your music distributed anymore. Independent artists can do it too.
LANDR lets you do just that: release your music easily, right from your track library.
Log into your LANDR account
Click on ‘Releases’ in the top menu
Upload a lossless file
Enter the info for your release (titles, album art, etc.)
Now you’re good to go! You just need approval and some time for your tracks to hit the stores. And once they’re in the stores, you’re ready to start promoting towards those playlists.
It might seem like distributing is a long ways off from your first placement, but if your music isn’t available to get listed, there’s nothing to list!
No so fast—the work doesn’t end here. Now it’s time to promote your streams!
2. How to Get Verified
So you’ve released your music, good. The next step is to take control of your artist accounts and show that you’re legit (even though we know you are).
Spotify
Once upon a time you needed to get 250 followers to earn the little blue verification check mark on your profile. Luckily, Spotify has opened verification to all artists.
Go to Spotify for Artists and click ‘Get Access.’
It takes a little while (a few days, or a week) but once they verify who you are, you get access to your artist profile. It lets you edit your photos, check your stats and more.
Apple Music
Go to iTunes Connect to link your iTunes account and claim your artist profile.
Click on the plus and add ‘Artists’. Search your name (your music has to be on there already. If not go back to step 1!).
It takes up to a week or so to get the verified status.
3. Build An Audience
Your music is up on all the right platforms with blue check marks—now what? It’s important to build a network of supporters both online and in person.
In Real Life
Getting involved with people face to face is still key. No matter how many algorithms govern our lives, fans and journalists are human beings. Establishing a genuine relationship gives you a better shot at a sustainable and successful journey for your music.
“Sharing to friends, music writers and radio has the same feeling for me—it’s having a relationship with the songs and knowing when the time, person and place feels right” says Joe Holtaway.
Your first supporters are the ones who get you off the ground: your friends, family and internet pals (like that one Twitter friend who likes all your posts).
Another thing to remember: to get fans, you gotta be a fan! Exchanging music and compliments with other fellow musicians you admire is a fantastic way to build a network.
At the grassroots level, it’s often other musicians who organize shows and help co-promote each other with things like their own playlists. Cross-promote with everyone in your network and build a community and following organically.
“I keep a journal—drawings, paintings, quotes, and in there I put addresses of those I meet at gatherings and shows. Often sharing recordings starts from there with a note the next day, a shared song link” — Joe Holtaway
“I keep a journal—drawings, paintings, quotes, and in there I put addresses of those I meet at gatherings and shows. Often sharing recordings starts from there with a note the next day, a shared song link” advises Joe.
Online
Getting the right social media profiles is important whether you like social media or not. Get a few that you can manage and keep them updated: Facebook, Instagram, Twitter, SoundCloud or Bandcamp.
Make an a good artist website.
Get your friends to follow your Facebook fan page by clicking “Invite Friends”.
Link all your profiles together. Put all your social media links on Facebook, SoundCloud and on your website.
These are the spaces that keep your momentum up if you maintain them. Share your story and your process, it all counts. But don’t be spammy.
The best rule-of-thumb is to treat your fans like your close friends—if you’d be excited to share it with your friends, then share it with your fans. You wouldn’t spam your friends 5 times a day with a “check out my Soundcloud” post. So don’t do it to your fans either.
4. Make your own playlists
Get your feet wet with playlisting by making your own! Chances are, streaming platforms, playlisters and fans will appreciate it and they help to build your story as an artist.
Make it thematic (e.g. your influences) or genre-specific (something you know well). Think about how you can naturally fit in 1-2 of your own songs. But don’t make it only about you!
Show your taste and how your track fits with other awesome music. Add 30-100 songs by other artists that work well with yours.
If you don’t know how to do it, check out these helpful guides:
How to create a playlist on Spotify
How to create a playlist on Apple Music
How to create a playlist on Tidal
How to create a playlist on Google Play Music
And of course, don’t forget to share your playlist on social media to get your fans to follow it!
5. Know the Right Playlists
The Big Guys
Of course, we’d all like our new single to end up on Spotify’s Rap Caviar (7 million followers), Fresh Electronic (1.5 million followers) or The Apple Music List.
And I’m sure we’d all get a boost from being on major label playlists like Sony’s Filtr, Warner’s Digster and Universal’s Topsify.
But let’s be real: official Playlists are not easy to get on. The Playlist Editors who make them have their own way of selecting songs—digging on blogs, having industry relationships, keeping an eye on new releases and looking at the data for what gets traction on their platform.
You can always do some research online to find who the Playlist Editors are (LinkedIn or a quick Google search). But keep in mind that they receive hundreds of requests daily. The chances of your track getting on there without any press or traction are quite low.
What’s the solution? Start small by reaching out and submitting your tracks to independent playlist curators you follow and trust. Their playlists are often the launchpad to bigger playlists.
It’ll take some research and digging to find them, so take the time to do it right (you’ll probably find some amazing music along the way anyways).
Independent Curators
Music fans like you and me make playlists. Some of them have quite a bit of following. Brand and blogs also make playlists that have thousands of followers.
Do your research and find playlists that fit the genre of your song. Search on streaming platforms or on sites like Playlists.net. Actually listen to their playlists and suggest where your music would fit best.
Here’s a list of independent playlisters to contact:
IndieMono — Contact them on Facebook
Songpickr — Contact them on Facebook
[PIAS] Playslits — Contact them via their website
Soundplate — Contact them via their website
Pop Justice — Contact them via their website
Marcus Butler — Contact him on Facebook
Indie Mixtape — Contact them on Facebook
6. Get Press Coverage
Even in the age of data-driven success stories, it still matters to have press and music journalists on your side. It’s the human seal of approval that gets you noticed by new fans and maybe even those official playlist editors.
When your release is ready and you’re about to distribute it, do some housekeeping:
Update your social media profiles (e.g. Add a line like: New album ‘Let’s Go’ dropping next month!).
Get a fresh set of press photos taken and put them in a folder that you can send out with a link (on Dropbox or Google Drive among others).
Think of approaching blogs with an exclusive release
Make an exclusive music video to go along with your song
Remember what I wrote about journalists being humans? Build relationships with music writers before you want something from them. You have something in common: A love of music. Start a conversation first, suggest your music second.
Blogs To Reach Out To
If it’s your first release, start with smaller local blogs. Trust me, THEY COUNT!
Here are some of the bigger blogs: Gorilla vs. Bear Pigeons and Planes, Consequence of Sound, Stereogum, Indie Shuffle, Resident Advisor, Dummy, Thump, Tiny Mix Tapes, Pitchfork, Inverted Audio, etc.
Approach them well in advance, and with a concrete release date. Get in touch with radio stations too. Everything counts. From the smallest mention, to a full on exclusive feature.
Hire a good publicist
Hiring a publicist is not typically something you do right when you’re starting out. Many artists do all their promotion themselves up to a certain point, or even forever!
But ff you’re sure you’re ready to put some money into a campaign for your release, it’s worth looking into hiring a publicist.
A publicist’s job is to help artists get and manage their press coverage. They help them plan their promotional campaigns and deal with journalists. Publicists already have relationships with the media and they know the industry well.
If you think you’re ready to get a publicist, do your research and talk to artists they represent. Make sure they are legit—and not just there to make a buck without doing the legwork.
Beware of scams.
7. Approach Playlisters
The key with approaching playlist editors is getting your track in the right ears at the right time.
��When a song is in the hands of someone who loves it, it will be shared on. Some recent radio plays with BBC 6 Music came this way. A friend suggested I could send some songs to their Introducing Mixtape program. I had a look and it felt good, encouraging and supportive” says Joe Holtaway.
When a song is in the hands of someone who loves it, it will be shared on. — Joe Holtaway
Get Creative When Approaching Playlist Editors
A simple cold email might not work—get creative. Go to music conferences, introduce yourself in person. Have a copy of your record or a fun object that will get Playlist Editors intrigued. If you’re gigging near someone, send them a guest list spot and invite them to the show.
Aim to start a meaningful and legitimate interaction. A good conversation (about something other than your music on their playlist) goes a long way.
Get In Touch With User Generated Playlist Curators
A playlist is usually associated to the name of the curator, look them up. Don’t start with “Can you put my track in your playlist”. Work up to it. Say why you are approaching them specifically. Start a real relationship.
Other artists make playlists too. This is what’s worked for me: making a playlist and tagging the artist on Facebook when I share it. Most times they won’t notice. But artist’s have messaged me to send thanks for playing their song.
That was the start of a musical friendship. We’ve been exchanging music ever since!
8. Don’t Rely On One Single Platform
Don’t get too focused on one single platform or playlist. Try to hit as many listeners as possible. That way you’ll have all the more chances to get heard.
Hot Tip: Build a landing page that gives people the option to stream or buy your track on their favourite platform—something like this. Try ToneDen or Linkfire too.
Put a free preview of your track on SoundCloud and add a ‘Buy or Stream Link.’
Give it to your DJ friends to play in their sets and radio shows. Send it out to online radio stations. Like I said before, every little thing counts.
Keep it Real
It’s great to try and promote yourself online and hit those big playlists. By putting all the chances on your side—getting verified, making your own playlists, reaching out to tastemakers and playlisters—you might be one step closer for getting listed.
But remember that there’s no perfect recipe. The music has to be good, and luck has to enter the equation. Making face-to-face connections by playing shows and participating in the community is still key.
It’s hard work and it doesn’t happen overnight, but it all pays off eventually.
Yes, some artists blow up on streaming platforms because they get on a high traffic playlist. But sometimes those artists have trouble filling up a bar if they play a show—because people don’t actually know who they are. Only one of their songs got a lot of plays in the flow of a playlist.
Streams are nothing if you don’t have real fans who will support your shows, buy merch and get stoked on your next release. So make sure you cover all your bases in an organic way: both online and offline.
“I feel as songwriters we have a responsibility also to encourage others—there’s no need for competition, let’s be open hearted.” — Joe Holtaway
The post How to Get on a Playlist: The 8 Step Guide to Doing It Yourself appeared first on LANDR Blog.
from LANDR Blog http://blog.landr.com/get-on-a-playlist/ via https://www.youtube.com/user/corporatethief/playlists from Steve Hart https://stevehartcom.tumblr.com/post/162874829414
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