#Raf is like “what if I turned this into a supermassive money black hole that produces just a bunch of really weird music instead?”

[painted-bees]

Thinking about how Raf decides to run Hi-Note, turning it from a recording studio to a proper label* with a bit of a catch.

Specifically, Raf mandates Hi-Note to find musicians who've fallen through the industry's cracks or play to extremely niche audiences--and provide them the space and financial security to produce music in whatever capacity they're capable of. Hi-Note is able to market and distribute records/recordings, and it accepts that it'll lose money on the majority of the artists that sign onto it. It's run as a business on paper, but its goal isn't to raise capital. Raf's... from a wealthy family who runs a wealthy corporate machine. He gets paid a fuckoff amount of money every year just for existing, and he only inherits more as time goes on. He doesn't need Hi-Note to be financially viable. Rather, Hi-Note kinda becomes the seive through which he's able to pay steady patronage to musical talent that might otherwise have never been able to get a foothold via the more standard industry avenues, granting money/resources to them so they can comfortabley produce the music they love producing and reach a wider audience for that music than they might have been able to on their own. If an artist manages to make decent profit, the cut Hi-Note receives circles right back around again to help support the label's artists who don't generate profit. So, in that way, one artist's success is everyone's success.

Hi-Note cherry picks the artists they sign, of course...and the circle of talent they scoop up stays rather small, with priority given to those who come via the recommendation of established Hi-Note employees. There's a certain...type of artist personality that it favours, and certain types of personalities it staunchly avoids. Artists who'd get along fine via traditional avenues or who have little to no trouble marketing themselves are passed over. As is anyone who seems to have lacked certain challenges in their lives and failed to develop certain perspectives on...how people should be treated and discussed. And this area of high subjectivity/personal bias is probably where Hi-Note finds most of the critisism levelled against it. But there is an equalibrium/"vibe" that Raf aspires to maintain within Hi-Note, and he is pretty uncompromising about it, since a lot of it ties in with his own personal feelings of ease and comfort. Perhaps for this reason alone, Hi-Note can never grow beyond a very humble size.

But, so long as the people working with and within Hi-Note are happy and feel well supported in an industry that otherwise would have ground them into jadesd burnt-out husks, Raf is content with its trajectory. Hi-Note is probably the closest thing he and Margie get to having kids lmao. They're not family, and he's most comfortable keeping them at that amiciable, professional arm's length. But at the same time, he's very proud of his retinue and is ride or die for Hi-Note's artists and employees. And, for the most part, they are for him, too.