#RTFKT

[indeedgoodman]

[hypebeast1ife]

COUNTDOWN: RTFKT x NIKE Dunk Genesis 'VOID Edition' Release Date: 2024-06-21

[spacejoeart]

Spacejoe x GachaGhost

[fatduckxyz]

Nike stellt RTFKT komplett ein

Das Ende einer Ära: RTFKT stellt den Betrieb ein – Ein Blick auf die digitale Revolution in der Modewelt

Die von Nike übernommene Web3-Streetwear-Marke RTFKT, ein Vorreiter im Bereich digitaler Mode und NFTs, hat angekündigt, den Betrieb bis Januar 2025 einzustellen. Diese Nachricht markiert nicht nur das Ende einer innovativen Erfolgsgeschichte, sondern könnte auch ein warnendes Signal für die gesamte Branche sein.

Ein „neues Kapitel“ für RTFKT

Die Gründer von RTFKT teilten die Entscheidung am Montag über Plattformen wie Discord und X mit. In ihrer Erklärung bezeichneten sie die Schließung als den Beginn eines „neuen Kapitels“:

„Seit unserer Gründung war RTFKT an der Spitze der digitalen Kultur, indem wir Sneaker-Kultur, Gaming, digitale Mode und Web3-Technologie vereinten. Gemeinsam haben wir eine Community aufgebaut, in der die Grenzen zwischen physischer und digitaler Kreativität verschwanden.“

RTFKTs letztes Projekt wird eine aktualisierte Website sein, die die Geschichte der Marke dokumentiert, sowie ein letzter Produkt-Release namens „MNLTH X featuring the Blade“. Es bleibt unklar, ob das Team bei Nike verbleibt, da bisher keine Stellungnahme dazu vorliegt.

Die Erfolgsgeschichte von RTFKT

Gegründet 2020, wurde RTFKT schnell zu einem Aushängeschild für digitale Mode. Die Marke kombinierte Sneaker-NFTs, physisch-digitale Produkte („Phygital Goods“) und digitale Avatare wie die „Clone X“-Reihe. Mit einem Umsatz von 185,3 Millionen Dollar durch NFT-Verkäufe innerhalb von weniger als drei Jahren war RTFKT ein Paradebeispiel dafür, wie digitale und physische Welten verschmelzen können. Die Übernahme durch Nike im Dezember 2021 unterstrich das Potenzial dieser Technologie für die Modeindustrie.

RTFKTs innovative Ansätze – wie Token-Gating, augmented Reality und Co-Kreation mit der Community – setzten Maßstäbe. Partnerschaften mit Künstlern wie Takashi Murakami und Marken wie Rimowa und Shu Uemura festigten ihren Status als Pioniere. Doch trotz des Hypes und der starken Community konnte das Unternehmen die langfristige Monetarisierung nicht sichern.

Der Absturz einer Vision

Die NFT-Branche hat in den letzten Jahren einen starken Rückgang erlebt. RTFKT versuchte zwar, den Hype aufrechtzuerhalten, doch die Werte ihrer digitalen Güter, wie der „Clone X“-Avatare, sanken dramatisch – von etwa 19 ETH (55.000 USD) im Mai 2022 auf nur noch 0,3 ETH (1.000 USD).

Experten wie Matt Maher, CEO der Innovationsberatung M7 Innovations, sehen RTFKT als warnendes Beispiel:

„Der Erfolg von NFT- und Web3-Unternehmen hängt genauso von Relevanz und Einnahmen ab wie bei Fortune-500-Unternehmen. Endlos versprochene Werte können die Nutzer nicht langfristig überzeugen.“

Viele Kommentatoren kritisieren das Ende von RTFKT als „Rug Pull“ – ein Begriff, der beschreibt, wenn Web3-Projekte verschwinden, ohne ihre Versprechen einzulösen.

Die Zukunft von Web3 in der Mode

Das Schicksal von RTFKT reflektiert den allgemeinen Wandel in der Branche. Während die Kryptowährung Bitcoin neue Höhen erreicht, kämpfen andere digitale Assets wie Ethereum und NFTs mit stagnierenden Werten. Marken wie Nike haben ihre Strategien angepasst und konzentrieren sich zunehmend auf Gaming und tragbare digitale Güter.

Für RTFKT bleibt ein Vermächtnis: Es hat die Modewelt herausgefordert, den Wert digitaler Güter neu zu denken. In ihrer Abschiedsbotschaft sagten die Gründer:

„RTFKT endet nicht. Es wird zu dem, was es immer sein sollte – ein Artefakt kultureller Revolution.“

Die Geschichte von RTFKT dient als Erinnerung daran, dass Innovation zwar aufregend, aber ohne nachhaltige Relevanz schwer langfristig erfolgreich ist.

[peekone]

RTFKT x Nike Dunk Genesis Neko Camo

[anzali]

RTFKT And Nike Launch ‘Cryptokicks IRL’ Sneaker Collection

In a groundbreaking collaboration between RTFKT Studio and Nike, the innovative concept of Cryptokicks has emerged, fusing the digital realm with tangible reality. Cryptokicks are unique, customizable digital sneakers residing on the Ethereum blockchain, each available for purchase as a Non-Fungible Token (NFT). Now, taking a bold step, RTFKT Studio is introducing the first-ever collection of physical Cryptokicks, bridging the gap between the virtual and physical worlds.

According to information on RTFKT’s official website, these real-world Cryptokicks boast remarkable features. One standout characteristic is their lacing system, automatically adjusting to a comfortable, pre-programmed fit as the wearer begins walking. Additionally, the shoes are equipped with a rechargeable battery, offering the wearer the ability to choose different colors and animations that illuminate with each step. The package includes a wireless Power Deck connecting to the Cryptokicks iRL app via Bluetooth. To ensure authenticity, each pair incorporates RTFKT’s cutting-edge WM (World Merging) NFC chip, allowing users to authenticate the physical copy with its digital counterpart.

The collaborative release by RTFKT and Nike comprises four distinct colorways: Blackout, Ice, Stone, and Space Matter. Limited to just 19,000 pieces, the breakdown of colorways will be determined by the choices of collectors. These sneakers will be sold as digital collectibles (NFTs) redeemable for their physical counterparts, a process referred to by RTFKT as “forging.”

Lace Engine NFT holders will gain exclusive access to purchase Cryptokicks iRL sneakers from December 12 to 16. For those without NFT ownership, a raffle on the RTFKT website will be open from December 7 to 9, with an opportunity to purchase remaining pairs on December 14, unless the initial stock is completely sold out. The final prices, denominated in ETH, will be adjusted to the ETH/USD value on the day of minting. This groundbreaking release marks a significant intersection of technology, fashion, and collectibles, pushing the boundaries of what is possible in both the digital and physical realms.

Checkout Our Web3 Wallet Tracker at www.anzali.io

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[newshare24]

RTFKT's Shocking Closure: A Betrayal to the Web3 Revolution? | NFT CULTURE | NFT News | Web3 Culture

When a brand becomes synonymous with innovation and disruption, the community expects bold moves, not abrupt farewells. Today, the RTFKT team, revered as trailblazers in the Web3 space, dropped a bombshell: they are winding down operations by January 2025. This announcement reeks of defeat disguised as poetic closure, leaving loyal supporters questioning how such a pioneering force could fade…

[dippedanddripped]

RTFKT x NIKE DUNK GENESIS "OG" | REVIEW, SIZING, & ON-FOOT

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RTFKT x Nike Dunk Genesis VOID Edition HM4465-001

[hypebeast1ife]

RTFKT x NIKE Dunk Genesis 'Void' Release Date: June 21, 2024

[spacejoeart]

Inspired by CloneX x Takashi Murakami 20K NFT project

[sneakerscartel]

RTFKT x Nike Dunk Genesis “Void” Releases June 2024

[nat-2]

At @nat2footwear are very proud and thankful to be part of the fantastic “Sneakers: Eco x Ego” exhibition at @rigamedicinemuseum ! Thank you @erinasproge x @gerda_cv ! If you like to know more about our nat-2™️ x Nina Fabert | @zvnder.berlin mushroom 🍄 sneakers 👟 and other great projects from the like of our friends Jarah Stoop x Jelske Peterson (NL) of @petersonstoop , @tommycashworld Tommy Ca$h (EE), JANIS SNE of @rtfkt (Latvia), Kristofers Reidzāns of On (Latvia), Alex Di Giuseppe (Italy), Paula U. Escalona (Spain), Alastair Philip Wiper (UK), Shun Ping Pek (Japan), Martin Sallieres (Sweden), Sander Wassink (NL) etc. Get more info here > https://mvm.lv @nat2rugged . . . #riga #medicinemuseum #sneakers #exhibition #ecoxego #snikeri #nat2 #nat2footwear #nat2rugged #mvm (hier: Paula Stradiņa Medicīnas vēstures muzejs) https://www.instagram.com/p/CpXpJKesyoz/?igshid=NGJjMDIxMWI=

[nklansek]

C***** IN PARIS: Ball so hard with my @rtfkt #CloneX crew at the #nftParis. #nft #blockchain (at Paris, France) https://www.instagram.com/p/CpQc1K9oHBO/?igshid=NGJjMDIxMWI=

[leelmaxinfotech]

Exploring the Metaverse: Opportunities Beyond Gaming

The metaverse, a term that once seemed like a futuristic fantasy, has evolved into one of the most transformative concepts in technology today. Popularized by science fiction and driven by advances in virtual reality (VR), augmented reality (AR), and blockchain, the metaverse is no longer confined to the gaming world. It has become a dynamic, interconnected digital universe with applications in education, business, healthcare, and beyond.

What is the Metaverse?

At its core, the metaverse is a collective virtual space created by the convergence of virtually enhanced physical reality and persistent virtual worlds. It’s a digital ecosystem where users can interact with each other and digital objects through avatars. Major technologies driving the metaverse include VR headsets, AR devices, blockchain, and advanced computing capabilities.

While platforms like Roblox, Fortnite, and Decentraland initially defined the metaverse as a gaming destination, its applications now extend into commerce, education, healthcare, and other sectors.

Key Components of the Metaverse

1️⃣ Virtual Reality (VR) and Augmented Reality (AR): These technologies provide immersive experiences, allowing users to explore virtual worlds or overlay digital content onto the real world.

2️⃣ Blockchain and NFTs: Blockchain ensures secure transactions, while non-fungible tokens (NFTs) are used for owning virtual assets, from real estate to digital art.

3️⃣ Interoperability: The metaverse thrives on seamless connections between platforms, enabling users to carry assets and experiences across different virtual spaces.

Opportunities Beyond Gaming

1. Virtual Workplaces and Collaboration

The pandemic accelerated the shift toward remote work, but the metaverse takes this concept to a whole new level. Companies are using virtual environments to host meetings, brainstorming sessions, and even team-building activities.

Platforms like Horizon Workrooms by Meta provide immersive meeting spaces where employees can interact as avatars, enhancing engagement and productivity. Microsoft’s Mesh integrates AR and VR into its ecosystem, enabling realistic collaborations.

Impact:

Reduced travel costs for businesses.

Increased employee engagement in remote settings.

A new avenue for workplace creativity and innovation.

2. Education and Training

The metaverse offers interactive and immersive learning experiences that traditional methods cannot match. Virtual classrooms, training simulations, and historical reconstructions bring education to life.

Example: In the medical field, VR simulations allow students to practice surgeries without real-world consequences.

Example: Companies like Engage VR are creating virtual campuses for institutions to deliver lessons in 3D environments.

Impact:

Enhanced understanding of complex concepts through visualizations.

Affordable and accessible education globally.

3. Retail and E-Commerce

The metaverse is revolutionizing shopping. Virtual stores allow customers to browse, try on products, and even attend product launches without leaving home. Brands are also leveraging AR to create interactive experiences.

Example: Gucci created a virtual world on Roblox where users could try on digital versions of its products.

Example: Nike acquired RTFKT, a digital sneaker company, to create NFT-based footwear for metaverse avatars.

Impact:

Increased customer engagement and brand loyalty.

Opportunities for businesses to test products in virtual markets before launching them physically.

4. Real Estate in the Metaverse

Buying and selling virtual land has become a booming industry. Platforms like Decentraland and The Sandbox allow users to purchase digital real estate, which can then be developed into virtual businesses, art galleries, or even event spaces.

In 2022, Republic Realm purchased a virtual plot of land in The Sandbox for $4.3 million, highlighting the growing value of metaverse real estate.

Impact:

A new market for investment and entrepreneurship.

Opportunities for businesses to establish virtual headquarters.

5. Healthcare and Therapy

The metaverse is proving to be a game-changer in healthcare, from virtual consultations to mental health therapy. Patients can access services in VR environments, while healthcare professionals use AR tools for training and surgeries.

Example: Virtual reality therapy is being used to treat PTSD and phobias.

Example: The Cleveland Clinic uses VR simulations to train surgeons more effectively.

Impact:

Improved accessibility to healthcare services.

Enhanced patient outcomes through advanced training and tools.

The Role of Big Tech in Shaping the Metaverse

Tech giants like Meta (formerly Facebook), Microsoft, and Google are investing heavily in metaverse development. Meta has committed over $10 billion annually to create metaverse platforms, while Microsoft is integrating VR and AR into its business tools. These investments are driving innovation and expanding metaverse applications into every facet of life.

Challenges Ahead

While the metaverse holds immense potential, it’s not without challenges:

Privacy Concerns: The collection of user data in virtual spaces raises significant privacy issues.

High Costs: Advanced equipment like VR headsets remains expensive, limiting accessibility.

Regulation and Governance: Establishing rules for metaverse activities is still in its infancy.

Future Outlook

As technologies mature, the metaverse will continue to integrate into our daily lives. Analysts predict that the metaverse economy could reach $800 billion by 2024 and grow further as more industries adopt virtual environments.

The metaverse is not just a trend; it’s the next evolution of the internet. Beyond gaming, it offers a wealth of opportunities to businesses, educators, healthcare professionals, and innovators. By addressing its challenges and embracing its possibilities, we can unlock its full potential to create a connected, immersive, and engaging future.

Conclusion

The metaverse is more than a digital playground; it’s a new frontier of opportunities that can redefine how we work, learn, shop, and connect. As we continue to explore this evolving landscape, it’s clear that the possibilities are endless.

So, are you ready to embrace the metaverse and its opportunities beyond gaming? Share your thoughts below!