#REVISING THE SAME CHAPTER SIX HUNDRED TIMES IT IS NEVER FINISHED I CAN MAKE IT BETTER

[chainsawmascara]

I studied romantic/victorian literature and did spoken word/free verse poetry.

You get what you get.

Disclaimer these are just a small sampling of some possible writer traits I’ve noticed either in myself or in fics I read. Also consider a rb for sample size !

[theimaginesyouneveraskedfor]

Relic ~ 12

Part One Part Two Part Three Part Four Part Five Part Six Part Seven Part Eight Part Nine Part Ten Part Eleven

Tags: @omgcupquak3stuff @dora3374  @the-butterfly21@oakenshieldgisborneandwinchester @everyjourneylove  @russian-empress@cd1242 @the-lupine-sojourner @ara-toa-min

(sorry to those who I can’t tag for some reason. If you like, you can message me and I’ll just start sending you the link to the chapters as they come out)

Add yourself to the taglist here

You had fit everything you needed into a single suitcase. It was quite a feat but you had made it a must. The conference was only four days and you didn’t need your entire library. You doubted you’d have much time to read as you’d be revising and rehearsing in the hours before you presented. Then you’d be sitting through hours of papers afterward which would consume most of your energy and focus.

The flight was long and your legs were so stiff it hurt to move. You had never quite grasped the concept of sleeping during travel and so you were overtired and ready to keel over. Your head pounded and all you wanted was to curl up and black out.

You caught the shuttle which was pre-arranged for presenters and loaded up along with a dozen other of your colleagues. Despite the communal fatigue, there was a buzz in the air and the scholars introduced themselves in hopes of discussing the days to come. You repeated your name to a few but were not of the cognition to retain any of theirs.

You took a window seat and listened to the chatter though the words were little more than noise. You watched the Wakandan landscape pass you; shady trees, long grasses, interspersed with modernized buildings and vibrant fields. It was unlike any place you had seen before. The whole world had been competing to reach a future which already existed.

The shuttle stopped outside your hotel; its silver facade reflected the setting sunlight and its windows shone like hundreds of watching eyes. You found your bag amid the rabble and yawned as you stared up at the building. You were still trying to accept that you were in Wakanda! You had been chosen out of thousands.

You waited in the queue before the front desk, many others having arrived within minutes of you. When you reached the front you presented your identification and were handed a package in turn; your credentials, maps, guides, menus, even souvenirs. Everything you needed for your stay though you had little energy to do more than tuck it under your arm.

You found your room on the ninth floor and closed the door with a sigh of relief. Finally you could relax. You hated travelling for the anxiety it stirred in you; you always felt as if anything could go wrong and you would be stuck in limbo forever.

You set your alarm and kicked off your shoes, falling onto the queen bed which stood centre to the room. You would worry about everything in the morning but first, you desperately needed sleep.

It was like you were being stabbed in the brain as your alarm blared beside your head. You snorted and reached around blindly for your phone, swiping away the deafening whine. You sat up groggily and fumbled with the pods neatly sorted in a basket on the counter, setting a coffee to brew in the perculator.

You sat at the small dining table as you basked in the aroma of caffeine and looked through your phone. You should call your mother to tell her all was well and check your emails. At least try to keep up with your life, even if you didn’t have much of one.

You unpacked the envelope you had been given the night before; sorting through the programs for the next few days. Today would be the welcoming events and then three days of presentations;

Day One: Science

Day Two: History

Day Three: Arts and Culture

You had enough time to get washed up and call home before you had to be at the brunch though you doubted many would notice if you were late. Hell, you didn’t know anyone there and you couldn’t remember anyone you had met the night before. Even so, it would be good to get involved. This was a once in a lifetime experience and you only had four days!

You wore the lanyard included in your welcome package, your name and photo identifying you among the crowd. You found a seat among those who were easily recognizable as history nerds and began to sip on your third cup of coffee. You chewed on some fruit as you tried to ingratiate yourself with the strangers around you. It took you back to university and your crippling lack of social grace.

Working in the museum, it had been easy. You were merely sharing all you had learned with others. Paying it forward. But this was more stressful. One on one in a room of academics there purely on their skills. You felt out of place even though you had earned your spot the same as them.

A hush came over the tables and you followed the eyes to the front of the hall. The table at the head of the room was lined with the Wakandan royals and leaders, their king only then making his entrance. T’Challa walked to his seat and stood between his sister and his mother. Two female sentries stood just behind his seat, watching over him with spears in hand.

“I would like to welcome you all to Wakanda’s First Scholar’s Conference. We are excited for this exchange of ideas, cultural, social, and scientific. As we open our arms to the world, we hope that they should do the same and we are optimistic that this is the first step in doing so,” He bowed his head as he raised a glass and applause broke out without pause.

He was spoken like a true king, though to be fair, you had never seen a king in person before. You felt the hope he had spoken of and wondered if your paper could truly have as great an effect as all that. History was not so powerful as the future.

By the time the brunch had ended, you had achieved your first goal. You had made a friend, at least a tenuous one. Someone who looked as lost as you felt and you promised to see them through the conference if they did the same for you. Colleen reminded you of Jenn and liked to fidget with anything within reach. She was endearing and comforting, even if she never ceased moving.

You were laughing at some joke she had made about Cicero as you followed the tide of the crowd to the door. There was a whole schedule of events to choose from that day and you were still trying to decide if you’d rather explore Wakanda’s wilderness exhibit or the entrepreneurial fair. There was so much to explore and it was rejuvenating after the doldrum years you had spent at the museum.

You paused as you reached the hallway, keeping close to the wall as you waited for the swell to pass. You hated when you became swept up in a crowd and lost control. You’d rather the horde thin out so that you could find your way without being jostled. Colleen seemed grateful for the break and you checked your phone for the time.

“Pardon me,” You were nearly frightened as a skinny girl appeared before you, her eyes glued to your lanyard. She made no secret of reading it and her smiled betrayed her triumph, “I hope I’m not interrupting.”

You recognized her though she had been sitting all the way at the front of the room. She was the king’s sister, Shuri. He dark skin was like silk and her hair was finely twisted behind her head. Even so, there was a cunning glow to her which contradicted her princess status.

“P-princess Shuri, your majesty, I mean your grace--my lady,” Colleen was sputtering and you were struggling not to burst into laughter. You were as awestruck by the encounter but your new friend had beat you to the finish line of embarrassment.

“Shuri,” She assured Colleen with a smirk, “Please, no need to be nervous.” She looked to you with interest, “Y/N?” She touched your lanyard as if confirming it one last time, “My apologies but I thought since I happened by you, I’d take the chance now.”

“Chance?” You were utterly confused and Colleen’s fidgeting wasn’t helping matters.

“It’s almost like finding a needle in a haystack at these things and I was thinking it would be easier to find you at the hotel but I didn’t want to disturb you so late,” She explained, “Excuse me,” She turned to Colleen with a gentle smile and read her name tag casually, “Colleen, it’s so nice to meet you but could I borrow your friend.”

“Yes, your majesty, as you command,” Colleen curtsied and mumbled a befuddled farewell before awkwardly stumbling away. You waved over Shuri’s shoulder and watched her disappear into the crowd.

“Before anyone else notices me, could we step out?” The princess asked directing you through a door. “I’m sorry, this must be odd but I can’t really explain it. Would you come with me? I have someone who can.”

“Um, yes,” You stopped biting your lip to answer, “Look, is there something wrong? Did I do something?”

“No, no, you’re fine,” She gestured for you to follow and led you to another door. You walked beside her as she touched her cuff and spoke into it as if it were a phone, “I’ve found her. Where should I go?”

An answer you couldn’t hear came and she nodded, carrying on as if you weren’t being detained by a member of the royal family. You were starting to sweat and your thoughts were racing. You recalled Agent Everett K. Ross and the surveillance you knew he had kept on you. What if he had followed you all the way to Wakanda just to have you arrested?

“Please, you’re far too worried,” She broke through your thoughts as she stopped before a door, “You’ve done nothing wrong. There’s merely someone you need to talk to.”

[argyle-s]

SOMETHING JUST LIKE THIS CHAPTER 10/?

Rating: Mature (For Later Chapters)

Notes: The Kryptonian I'm using in this story is Doyle Kryptonian, a reference for which can be found kryptonian.info. I had been working mostly on my own to do the translations for this and for The Shape of Things to Come, but finally broke down and asked for some help from the language creator. As a result, the Kryptonian in Chapter 8 has been revised to reflect a more accurate translation (and to match what's in this chapter). I am delighted by the results, and I hope you will be delighted by the English translation of the Kryptonian phrases.

Read at Ao3

Start at the Beginning

Cat and Kara have a discussion about what happened during and after Clark's visit.

Chapter 10 - Seeing Light

Cat sat on the couch in her office, staring out at her empire, and wondering if it was all about to come crumbling down around her. It was almost ten o’clock. Almost time for her meeting with Kara. Almost time to give up on the beautiful, unworkable wish her heart had made.

God, she sounded like a Disney film.

She needed to get her head on straight. Well, maybe that was a poor choice of words, considering. Get her act together. That was better. She needed to stop day dreaming about something she couldn’t have. Kara was better than her. She was a hero, and always had been. Cat was an old woman with an inappropriate crush, having a midlife crisis and relieving the worst mistake of her youth at the same time. She was imagining a twenty-five-year-old Superhero would want to be with a woman twice her age, practically if not chronologically. A woman with a teenage son, and another son that said Superhero had dated, however briefly.

There weren’t going to be any family vacations. The trip to Disney would just be her and Carter, and that would be fine. She’d go, and she’d have a wonderful time with her son. It would give her a chance to get distance and perspective. Maybe during the summer, she and Carter could tour all the CatCo offices around the world. Check up on the empire.

Assuming it was still hers.

Assuming Kara was willing to forgive her for the line she’d crossed. The line she’d crossed once before, when Lois Lane had been crying on her shoulder in a Metropolis apartment twenty-six years ago.

She spotted Kara, heading her way wearing a smile that lit up the room. And of course, she was carrying a coffee tray and a Noonan’s bag, because she’s Kara. Cat’s heart jumped at the sight, and butterflies she was too old to have in her stomach started dancing as Kara pushed open the door and stepped inside.

“Good morning,” Kara said, so happy it made Cat wish she could hide both the packets of paperwork on the coffee table, and just spend the entire day basking in the warm glow of Kara.

“Have a seat,” she said, said, gesturing to the couch across from her.

Kara took a seat across from her and spent the next couple of minutes laying out breakfast for both of them. Or, if Cat knew Kara, breakfast for Cat, and second, or probably third breakfast for Kara. She smiled when Kara checked to make sure no one was looking before zapping Cat’s coffee with her heat vision. Cat took the Latte, and they ate in silence. Cat knew she was just postponing the inevitable, but she took the time to enjoy one last moment in the sun before the storm came.

“So, what did you want to see me about?” Kara asked as she started clearing away the remains of their breakfast. “I saw the appointment invite, but it didn’t have any details.”

“We need to talk about what happened yesterday,” Cat said.

“Oh,” Kara said, her smile faltering just a little. “Cat, I’m sorry. I know I’ve brought my problems to-”

“No,” Cat said. “No, Kara, you didn’t do anything wrong.” She took a deep breath. “Other people behaved inappropriately.”

“Clark was just upset,” Kara said.

“Kara,” Cat said, her voice firm. “What Clark did was inexcusable. No one should ever talk to you like that. It was wrong when Clark did it, it was wrong when James did it, and it was wrong when I did it.”

“Cat?” Kara asked, confusion written on her face.

“I know I treated you horribly,” she said. “And I could offer you any number of excuses. I want to. But any excuse I offer would be just that. I treated you terribly, and I never apologized for it. What happened yesterday brought that into focus for me. So, before we go any further, I want to offer you my sincere apology. I am sorry for punishing you when you did nothing wrong. I am sorry for taking out my hurt, anger, grief and wounded pride on you. I’m sorry I hired Siobhan. And I know I don’t deserve it, but I hope you can forgive me for it.”

“Cat,” Kara said, “I tried to kill you, and you forgave me for it the next time we saw each other. How could I not forgive you?”

“When you did that, you weren’t yourself. You weren’t responsible for your actions. You said it yourself. Your mind was altered. What I did, I did while in full control of my faculties. I didn’t forgive you, Kara, because there was nothing to forgive. You have always done what you believed was best, and you have made my life better in so many ways that I don’t even know how to thank you.”

“If you need to hear me say it, then I forgive you, Cat.”

Cat forced herself to smile as she blinked back tears.

“Okay,” Cat said. She took a deep breath. “I took steps to address Clark’s actions. He’s banned from the building, until you say otherwise. I would ask if you’d like me to call Perry White and have him terminated, or at the very least, have his press credentials revoked, but I already know your answer, so I addressed the matter through a different channel.”

“Cat,” Kara said, “he’s my cousin. I’m supposed to protect him.”

“He is a grown man, who should know better,” Cat said. “If you had done that to him, your career would be finished. Perry White would absolutely destroy you. I know you feel responsible for him, but even if you’re willing to let it pass, I care too much about you to do the same. And as much as I hate to admit it, I care too much about Lois to let it pass, either. Because if someone doesn’t call him out on it now, he’ll do the same thing to her, eventually, and I know Lois well enough to know that if he ever did that to her, it would end what they have.”

She watched Kara consider her words, before giving a small nod.

“Okay,” she said. “Should I ask what you did?”

“No,” Cat said. “I took the steps necessary to make sure he understood just how badly he messed up. I took the legal steps necessary to protect you, should he decide to make an issue out of you hitting him. As long as he doesn’t, I will consider the matter closed. When you feel comfortable with it, tell me, and I’ll lift the ban on him entering the building.”

Kara smiled. “I think we can make him sweat a little on that one,” she said.

“Oh, if I were Clark Kent, I’d be more worried about Alex Danvers and J’onn J’onzz,” Cat said.

Kara paled slightly. “Oh, no,” she said. “I didn’t even think about that.”

“I know, Dear, and that’s one of the most charming things about you. You’re so busy thinking of everyone else that you don’t even know how many people are would light the entire world on fire just to keep you warm. Which, now that I think about it, is probably not the best metaphor I could have used.”

Kara smiled, laughing just a little. “It’s okay,” she said. “I know what you meant.”

Cat nodded and reached for the first of the two envelopes. “Since Clark is not my employee, I had the luxury of dealing with him through unofficial channels,” Cat said. “When it comes to James, I’m not so lucky. I tried, not so long after your unpleasant phase, to correct James’ behavior. I tried again the other day when he was in your office. He has consistently ignored unofficial suggestions that he amend his attitude. Yesterday, he prevented me from intervening between you and Clark when I realized the situation was escalating. If he hadn’t, it’s unlikely the situation would have developed to the point of a physical altercation.”

“Cat-“

“No, Kara, I’m sorry. I know you’re going to feel guilty whatever happens here, but I gave James a choice. I offered to buy out his contract at one-hundred percent of its value, or to accept a two-week suspension without pay and a formal letter of reprimand. He chose the suspension and letter of reprimand. I want to stress that you should not feel guilty about this. James brought this entirely on himself. The fact that the two of you have personal issues is irrelevant. James chose to bring personal issues into the office. He chose to take actions which interfered with one employee’s ability to do their job, and caused another employee to leave CatCo altogether. James is entirely to blame for this.”

“That said, the contents of this envelope are an at fault termination packet for James Olsen. It is complete and ready to go. The only thing required to make it official is your signature on the harassment complaint. If you sign it, James Olsen will no longer be employed by CatCo World Wide Media. I would prefer you sign it, because I would very much like to terminate James Olsen’s employment. I also recognize that I am not by any measure unbiased in this situation. He hurt you. I care about you, and I am viciously protective of people I care about.”

“Cat, I can’t…” Kara said.

“I know,” Cat said. “I knew before I had the paperwork drawn up, but I had to make the offer.”

“Because you would have for anyone else,” Kara said.

Cat nodded. “Exactly,” she said. “This will be in my drawer in case you change your mind. You have one year to file a claim.”

Kara nodded. “I won’t change my mind,” she said.

Cat nodded, acknowledging what she already knew. She laid the first envelope down and picked up the second.

“The thing is, I can’t address James Olsen’s behavior without addressing my own,” Cat said. She held out the envelope to Kara. “I’d say it’s all here, but I think we both know I can’t put half of the things I’ve done to you in there, either because I don’t remember them, or because they would expose you as Supergirl.”

Kara looked down at the envelope in confusion, then lifted her eyes back up to look at Cat. “What is this?” she asked.

“It’s a formal complaint against me. I’ve included list of… Well, not every time I mistreated you, but more than enough. Calling you by the wrong name for two years. Inappropriate threats of termination. The entire incident with Siobhan. It’s necessarily vague in certain places, but it’s in my own hand, signed and witnessed by Alison Mercer from HR. A confession of my sins, up to and including what happened in your office yesterday.”

“What do you mean, what happened in my office?” Kara asked, her voice rising a bit.

Cat sat the envelope down and let out a sigh, steadying herself. “Kara, what I did in your office yesterday was unthinkable. You were hurt and vulnerable, and I took advantage. I’m not proud of it, but it’s happened before. Someone came to me for comfort after they’d been betrayed by someone they trusted, and instead of comforting them and caring for them, I let my own feelings run wild, and nearly destroyed both of us. I thought I’d learned that lesson, but apparently not.”

“Cat-” Kara said.

“I know my feelings for you are inappropriate,” Cat said, rolling right over Kara’s attempt to interrupt her. “I understand that you don’t feel the same way. Why would you want me? I have nothing to offer you. I’m old enough, I’m emotionally stunted, I come with a son your age and another who’s a teenager. I’ve treated your dreadfully. I’ve tried to blackmail you into revealing your identity, and when that failed, I threw a hissy fit and hired Siobhan to punish you.”

“That’s why you hired her?” Kara demanded in red faced anger.

“You didn’t really think any of that was about Adam, did you?” Cat asked.

“YES!” Kara said.

Cat closed her eyes and shook her head. “Kara, I love you, but you are the worst liar in the world,” she said. She looked over at Kara, who was sitting there absolutely dumbstruck. “Your shapeshifting friend fooled me for a couple of weeks. But then you stood in my office and pointed out that it was entirely possible that there was a Supergirl imposter, and I realized what happened. I didn’t sort out all the details until your venture into poor anger management, but I got the gist of it when Bizzaro showed up. I was hurt that you didn’t trust me enough to tell me the truth. Especially the day you went missing and J’onn pretended to be you.”

“You love me?” Kara asked, her voice small and soft.

Cat froze as she realized what she’d said, not sure whether she was more surprised to find it was true, or that she’d actually said it out loud.

“I’m sorry,” she said. “I shouldn’t have said that. After yesterday, I wouldn’t blame you if you hate me.”

“I don’t understand what you’re talking about,” Kara said. “You said you took advantage of me, but you didn’t. All you did is protect me and take care of me, like you always do.”

“I did!” Cat said. “You were hurt and vulnerable and I should have been comforting you, but instead, spilled my own stupid feelings out. Then when you tried to kiss me, instead of stopping you like I should have, I just stood there and let you. I didn’t protect you. I was too busy indulging my own day dreams.”

She reached up and covered her face with her hands, rubbing her eyes and trying to keep from screaming the anger she felt at herself. It was that night in Metropolis all over again. Lowell Jeffries had stolen a story Lois had been working on for weeks and gotten the promotion to the crime desk that went with it. Lois had shown up at Cat’s apartment, red eyed and broken. Cat had taken her inside and held her when she cried. Cat had supposed to be comforting her friend, but instead she’d given into the crush she’d been nursing since the moment they met. She’d tipped Lois’s head back and kissed her. One kiss turned into two, into three, and they’d ended up spending most of the weekend making love on every horizontal surface in Cat’s apartment. They’d spent most of the next year going back and forth between making love and screaming at each other.

God, she had loved Lois so much it had almost killed her, but they were doomed from the start. All either of them had to offer anyone were long nights at the office, borderline alcoholism, and emotionally stunted hearts that all too often confused codependence with love. Both of them were so broken they couldn’t come up with a whole person between them, and they did nothing for the entire year they were together but cling to each other madly while all their sharp edges cut them to the bone. Two and a half decades and four marriages later, she had trouble remembering her ex-husbands faces, but she remembered the exact expression Lois wore every time she had hurt her.

She fought to hold back the tears. She’d thought she’d prepared herself for this. Thought she’d be able to get through it. But losing even the dream of Kara was going to hurt so much worse than Lois. She’d loved Lois fiercely, and she knew Lois had loved her just as fiercely in return. It just hadn’t been enough. No matter how much they’d loved each other, it was never enough to make either of them actually change. Not the way Clark changed Lois. Not the way Kara had changed her. Lois had been someone to cling to while they both tried not to drown in their own pain. Kara had lifted her out of the relentless sea, set her on dry land, and showed her the well spring of hope. She wasn’t sure she was going to survive that being taken away from her.

“/.sozhaoowahshes/” Kara whispered as she slipped her hands around Cat’s wrists. Gently, she pulled Cat’s hands away from her face, and Cat found herself staring down at Kara, who was kneeling on front of her, smiling up at her in a way that made Cat’s heart soar, even as it was ripping itself into pieces.

“/.nahn w khap i zhor .:zhao w rraop .:zhaoes zhindif w rraop .pahskiles rrip w khap ni :divi/” Kara whispered. “/.zhindahzh khuhp w voiehd im ;zuhne non w udolkhehdia gahv shahrrehth im/”

“Tell me what you are saying,” Cat pleaded. She didn’t know the words, but the tone was soft and reverent and made Cat hope that her world wasn’t going to come down around here like it had decades earlier when she’d come home and found a door key laying on her kitchen counter.

“I said ‘Please, don’t cry.’��� Kara reached up and brushed back a strand of hair, tucking it behind Cat’s ear. “You are my heart. I love you. I have always loved you. You make me see light.” Kara smiled even wider as slipped her hands up Cat’s arms, taking Cat’s hands in her own. She brought them down to her mouth, so she could kiss them. “I dreamed of this, but I was afraid to let myself hope for it.”

Cat stared down into Kara’s eyes, afraid to speak, afraid to breath, lest she burst the bubble of what must surely be a dream. Until finally, not knowing became more painful that the fear that this would all vanish. “You mean that?”

“I do,” Kara said. “I’m pretty sure I was in love with you by the end of my first day.”

Cat raised her hand, cupping Kara’s check, running her thumb over the soft skin. “You shouldn’t,” she said. “I’m terrible, and you deserve better.”

“I deserve to be happy,” Kara said, “and being with you would make me happy.” She rose up off her knees and leaned towards Cat and the kiss that felt almost inevitable.

When their lips met, it was felt like coming home. The world melted away, and all the weight she cared lifted. There was nothing in that moment but Kara. Kara’s sinfully soft lips gliding over hers, Kara’s infinitely gentle hands cradling her face. Kara’s mouth opening willingly for Cat’s tongue. Someone moaning. She wasn’t sure who. Just that the kiss was over before she was satisfied, but that only meant it hadn’t lasted for the rest of her life.

She had just enough time to meet Kara’s gaze and smile before the clapping started. Both of their eyes went wide as they turned and looked out to see the entire bullpen looking at them. Some of them were laughing, some of them were clapping, two women in the back were exchanging money, and poor Eve looked like she couldn’t decide whether she was happy or terrified.

Cat was shocked for exactly three seconds before her eyes narrowed and she reached up, turning Kara’s face back towards hers, leaning down to kiss her again. After all, it was her company and her building and her office, and if anyone had a problem with her kissing the woman she loved there, they could die mad about it.

[bluejanuarysky]

5 Quick Tips For SEO 2019

Professional SEO providers can lift your site over your competition. SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a home page's pages, conducting keyword research, plus earning inbound links. The business offers excellent SEO packages that will help rank the clients' site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out principles that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are carrying out a professional SEO audit for the true business, you are going in order to have to think like the Google Search Quality Rater And also a Google search engineer to supply real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop will be pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content the search engines indexes and consequently ranks could be the same content the user will see. You will become introduced to the foundational components of how search engines such as google work, how the SEARCH ENGINE OPTIMIZATION landscape is promoting and exactly what you can expect in the particular future. The SISTRIX Toolbox consists associated with six modules 1) SEO, 2) Universal, 3) Links, 4) Advertisements, 5) Social and 6) Optimizer. Low-quality content can severely impact the achievements of SEO, within 2018. When your own SEO starts building strong coffee grounds, competitors can start maligning your own SEO backlinks. ” With content marketing spend likely to reach $300 billion by 2019, this statistic is worrisome. Now the electronic marketing companies know how in order to use AI for SEO, plus in coming years AI may dominate in developing the SEARCH ENGINE OPTIMIZATION strategies of the digital advertising companies. Ray Cheselka, AdWords and SEARCH ENGINE OPTIMIZATION Manager at webFEAT Complete, the design and SEO agency, states that in 2019 search intention will continue to become even more important. Expert writers of SEO articles may take the time to study the particular industry or specific niche market market. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local lookup optimization). Concerning on-page SEO best practices, I usually link out to other quality related pages on other websites exactly where possible and where a human being would find it valuable. It includes a favorite Routine Table of SEO Success Factors”, a 9-chapter guide to SEARCH ENGINE OPTIMIZATION basics, and links to several from the site's most useful blog posts. The sensible strategy for SEO might still appear to be in order to reduce Googlebot crawl expectations plus consolidate ranking equity & possible in high-quality canonical pages plus you do that by reducing duplicate or near-duplicate content. This can take a LONG period for a site to recuperate from using black hat SEARCH ENGINE OPTIMIZATION tactics and fixing the difficulties will never necessarily bring organic visitors back as it was just before a penalty. The particular best SEO Guide is right here to dispel those myths, plus give you all you require to know about SEO in order to show up on the internet and some other search engines, and ultimately make use of SEO to grow your company. > > Upon Page Optimization: On-page SEO is definitely the act of optimizing single pages with a specific finish goal to rank higher plus acquire more important movement within web crawlers. There are numerous websites providing pertinent information regarding SEO and online marketing, and you will learn from them. But it's confusing why some businesses don't consider harder with analysis, revisions, plus new content with their SEARCH ENGINE OPTIMIZATION online marketing strategy. An effective SEO strategy can be made up of a mix of elements that ensure your internet site is trusted by both consumers as well as the lookup engines. By taking their particular marketing needs online and employing confer with an experienced SEARCH ENGINE OPTIMIZATION agency, a business can achieve thousands, or even millions associated with people that they would possess not been able to normally.

If you work in lookup marketing, you'll know that SMX is one of the greatest search engine marketing conferences associated with the year, covering topics which includes SEO and PPC. SEO is conducted each on-site and off-site via various resources that are the existence of your web identity associated with different social media platform plus prominent display of your home page's link on other well-reputed internet sites. Our unique data science-driven SEO & content marketing platform can help your eCommerce business find out millions of dollars' worth of formerly untapped organic search marketing possibilities. On the other hands, if the website doesn't make use of any digital marketing strategies or even SEO services, no one troubles to search for pages plus pages on Google just in order to find your website and go to it. Some dentists, who possess tried applying SEO, have not really been very successful in moving their website to the best of Google search engine. Prior to we do, let's check away a couple essential areas regarding SEO: social media and cellular. SEO can price between $100 and $500 for each month if you do this yourself with a keyword analysis tool. This SEO guideline explains acquiring links from exterior domains. Let's review the basic principles of SEO (search engine optimization). SEARCH ENGINE OPTIMIZATION is conducted on the knowning that webpages rank because associated with how relevant a webpage will be to a search query plus how many links point in order to that webpage. Business professionals try to rely on these SEO techniques intended for optimization wishing for a larger profit.

But definitely, the acronym many people ask about is SEARCH ENGINE OPTIMIZATION, or search engine optimization. Between this plus 2017's Best SEO Campaign honor from the UK Search Honours, it's clear the world is definitely starting to recognize Elephate since one of the most trustworthy SEO and Content Marketing firms in Europe. To understand how SEO functions to improve search rankings, we're going have to break it straight down a little. Whichever way you choose in order to categorize keywords, one of the particular most important steps in SEARCH ENGINE OPTIMIZATION does keyword research. Some good examples of White Hat SEO consist of optimizing META tags, putting key phrases in URLs, submitting sites in order to directories, making sitemaps, obtaining hyperlinks on related sites, and producing keyword-optimized content. An SEO Executive optimizes web sites for making them show up increased on search engines like search engines and gain more website website visitors. Nevertheless, the brand-new trend in SEO is ideal for long-tail keywords and even more conversational searches. SEO is the great marketing tool for the particular websites promoting their businesses on-line. Still, the keyword element of SEO is becoming significantly difficult with Google Adwords concealing volume data. Making use of advanced Search engines semantic search algorithms, we link the gap between old college SEO and the new content material marketing. Tug has been appointed solely to roll out a multi-lingual search engine marketing techniques campaign using its experience in international SEO and PAY PER CLICK.

Search engine search engine optimization (SEO) could be the process of influencing the online visibility of the particular website or a web web page in a web search motor 's unpaid results—often known since "natural", " organic ", or even "earned" results. Seo (SEO) is a procedure of improving positions in natural (non-paid) search results searching motors. Various other SEO ranking factors include: available URLs, domain age (older will be usually better), page speed, cellular friendliness, business information, and specialized SEO. Your own search engine optimization strategy can become divided into two different classes: on-page SEO and off-page SEARCH ENGINE OPTIMIZATION. When you familiarize yourself with this neighborhood, you will inevitably stumble your own way onto the websites associated with SEO Gurus” selling courses that will teach you SEO for hundreds of dollars. Expert SEO writers can also make use of modifiers and keyword variations in order to further optimize the content. Inside a lot associated with cases, this happens as the consequence of non-ethical SEO specifically buying and selling links which usually could get you up the particular Google ‘adder' quickly. Content is definitely key but content alone is definitely no longer king; content, framework, and relevance will drive functionality of content and digital marketing and advertising, and SEO is part yet not full parcel. Ultimate WordPress SEARCH ENGINE OPTIMIZATION Guide for Beginners (Step simply by Step) — 28% of web sites on the internet use Wp. SEO is usually abused as a blanket term intended for digital marketing. This particular means that SEOs spend the lot of time working upon getting links in a procedure called link building Link-building strategies can range from simply asking for a link to writing the guest post - and presently there are many others. Basically, SEO plans the keywords that will are to be delivered plus content provides them. So, when you are considering about applying SEO in the particular broad sense, you need in order to channelize its technical specifications via content marketing. In 2019, you can wager that White Hat SEO can have separated itself even more from Black Hat SEO, plus that above all else, supplying quality content will be the particular most important factor for companies ranking in search. The outcomes are not instant, you can use the time on attempting other Internet marketing techniques whilst SEO would go to function. The third major SEARCH ENGINE OPTIMIZATION ranking signal is Google's synthetic intelligence search ranking algorithm. Sometimes SEO is usually simply a matter of producing sure your site is organised in a way that lookup engines like google understand. SEARCH ENGINE OPTIMIZATION involves a number of changes towards the HTML of person Web pages to obtain a higher search engine ranking. As a result associated with technological advancement, SEO is in order to undergo more drastic changes, plus the two latest technologies that will are expected to influence SEARCH ENGINE OPTIMIZATION to some very great degree are AI (Artificial Intelligence) plus Voice Search.

Search engines regard metadata plus meta keywords as less essential than they used to, thanks a lot to many years of dark hat misuse, however the name of your page and the relevancy towards the content will certainly always be a highly essential factor in SEO. SEO is important because this helps you get found simply by improving your ranking on the internet lookup results. Inorganic SEO is definitely good for populating links with regard to your website, even on various other websites which signed up with regard to online ads to be proven on their web pages. Of course, finding the period for you to write your own SEO articles every single day can become difficult in light of the particular fact that you still possess a company to run. Social media offers its perks aside from SEARCH ENGINE OPTIMIZATION value. So in the event Seven Common Myths About SEO 2019 that you think about it, SEARCH ENGINE OPTIMIZATION is really just a procedure of proving to look engines that will you are the best web site, probably the most authoritative, the most reliable, the most unique and fascinating site that they can provide to their customer - the particular searcher. SEO professionals employ the variety of different ways associated with make websites appear higher inside your list of results and create it much more likely that will you'll click on them in order to find what you're looking intended for. SEO more usually talk regarding domain trust and domain specialist in line with the quantity, type and quality of inbound links to a site. SEO entails attaining a higher ranking within search engines via changes in order to your site content and program code to make it more related and therefore more search motor compatible. SEO differs from local lookup engine optimization in that the particular latter is targeted on customizing a business' online presence therefore that its web pages will be going to be displayed simply by search engines when a consumer enters a local search intended for its products or services. The challenge for webmasters plus SEO is that Google won't want company owners to rank intended for lots of keywords using autogenerated content especially when that generates A LOT of pages upon a website using (for instance) a list of keyword variants page-to-page. In time, the series between social media marketing management, channel growth, and SEO will be considerably blurrier than it really is definitely today. In 2016, SEO experts have got determined which factors are nearly all likely to affect your SEARCH ENGINE OPTIMIZATION rankings. Customers and marketers will need in order to begin implementing multiple forms associated with digital marketing tactics including compensated search, social media marketing, nearby SEO, in addition to SEARCH ENGINE OPTIMIZATION if they hope to rule a given Google SERP. Before beginning with this, the SEO professionals should visit your organization and realize each and every aspect associated with your company so that they will can help your achieve your own marketing goals. What really matters in SEARCH ENGINE OPTIMIZATION in 2018 is what a person prioritise today to ensure that will in 3-6 months you may see improvements in the high quality of your organic traffic. Mobile will account for 72% of US digital ad invest by 2019. Because her business, web traffic, in addition to customer base grow, Sue can require some outside support intended for keeping her SEO on monitor so she could sell the particular best shoes on the stop. Whilst links continue to be essential and it's incredibly difficult in order to rank well without links through other websites, content and on-page SEO has become increasingly essential. For businesses searching to raise their search search positions, what this means is that will a comprehensive social media technique could be in order - within addition to all of the particular usual SEO tactics. Because of criteria changes and the trend in order to more local searches, it actually is no longer an tremendous cost to implement good SEARCH ENGINE OPTIMIZATION. Whether you're killing it along with SEO, or struggling to break Blog9T the very first page, a good SEO audit can assist give your own rankings a shot within the particular arm. According to web marketing experts, the impact associated with AI and Voice Browse SEARCH ENGINE OPTIMIZATION can be expected in 2019 after that. Gowns it. If you'd like in order to speak to us about a good SEO campaign, or even multilingual SEO marketing and keyword analysis then get in touch associated with just start a live conversation if we're around. Moreover, Google will keep on to elevate the importance associated with usability and technical SEO elements, for example site security, page acceleration, mobile friendliness, and navigability. As a consultant, this individual has helped many different businesses—including, Lonely Planet, Zillow, Tower Information, and literally numerous medium plus small businesses—with SEO and online-marketing advice. SEO or the particular Search Engine Optimization is certainly an method of increasing visitors generation for an internet company. Cisco approximated that by 2019, video may make up 80% of just about all consumer internet traffic. In line along with the previous point, SEOs will certainly consider various landing pages along with proper keywords, meta tags plus the overall website structure through the SEO point of see. Including relevant key phrases in the title, URL, plus headers of the page plus making sure that a web site is crawlable are actions that will site owners can take in order to improve the SEO of their own site. To fulfill intent and position well in the long work, build your SEO marketing technique around topics, not keywords When you do that, there are plenty of a person can naturally optimize for essential keywords, anyway. Artificial cleverness (AI) and voice searches are usually two technologies that are currently affecting SEO but will most likely have an even bigger influence in 2019 and the many years to come. They are usually also great for video SEARCH ENGINE OPTIMIZATION, and get great organic rank online and Google. Remember keywords are usually the KEY in SEO composing guidelines. It deeply analyze your internet site and reveals each opportunity regarding your SEO improvement by concentrating on key factors like sociable media, technologies, local SEO, website visitors, usability, search ranking efforts plus mobile SEO. A SEO expert or agency can audit your own site and appear at exactly how it is performing against your own most important keywords. Let's confirm our knowing of SEO basics with the one question quiz about the particular factors in search rankings: web pages, links and keyphrases. When it comes in order to Google SEO, the rel=canonical hyperlink element has become VERY IMPORTANT over the many years and NEVER MORE SO. To place the particular focus on the website website visitor, it has been suggested that will acronym SEO should are a symbol of research experience optimization. It's important to remember in order to share content from your web site or blog socially to provide it an SEO boost as well. Some Webmasters will spend thousands of dollars to a few so-called professional SEO expert in order to get their Websites on best in the rankings. It is usually preferable to ask questions upon their SEO procedures and find out whether they have knowledge associated with keyword density or if these people have information about the most recent keyword research strategies and equipment. This combined expertise makes all of us uniquely qualified to present a good ethics-based, search engine-friendly SEO guide to teach you guidelines that will reflect the latest developments looking. They include important subjects like search motor success factors and how SEARCH ENGINE OPTIMIZATION relates to social media marketing and advertising. In order in order to make web pages appear in high positions in the search outcomes, SEO tries to shape the website according to Google's criteria. The major problem of SEO is the truth that there are billions associated with pages in the internet lookup engine indexes and your placement in the SERPS is reliant on a constantly changing protocol which is not published. Something which usually was troubling about 2017, plus as we head into 2018, will be the new wave of businesses merely bolting on SEO since a service without any actual appreciation of structuring site architectures and content for both people and search engine understanding. A big part of SEO is within creating content which is focused towards the keywords that research engines users are searching with regard to. Building links could be the big part of your work as an SEO because this plays such a big component in the algorithms used simply by search engines to look regarding the order of their outcomes. Search engines like google through the King Google to supplementary ones like Bing and Bing rank the websites on the particular basis of its SEO. It's due to the fact creating content and ranking this in Google is what SEOs do! SEO providers look at their links, through where their links are arriving, and what keywords they have got chose to optimize for their sites. Hobo UK SEARCH ENGINE OPTIMIZATION - A Beginner's Guide (2018) is really a free pdf file ebook you can DOWNLOAD TOTALLY FREE from here (2mb) that will contains my notes about traveling increased organic traffic to the site within Google's guidelines. My conjecture is that the biggest SEARCH ENGINE OPTIMIZATION trend in 2019 is heading to be Amazon search. TYPES OF SEO Right now there are two major types associated with seo, white hat search motor optimization (the ‘good' kind), plus black hat (the 'not therefore good' kind). Google's always tweaking its lookup algorithms, so there's no warranty that SEO practices that proved helpful in the past will maintain working in the future. Right now there are a few fundamentals that will can help boost the technique, but SEO, or seo, will be hardly ever considered. While employing the services of a great SEO agency can get a person good marketing copy for the particular website and an effective make use of of the related keywords, getting a brilliantly designed website may help a lot when this comes to attracting people plus even the search engines in order to your website. You are able to get into important SEO-related data like the particular page title, description, and key phrases for every page or a person can have the system instantly populate this data depending upon a document name or some other fields. SEO has become broadly adopted as an online marketing and advertising strategy due to the effectiveness. Creating high-quality content along with SEO in your mind through the beginning boosts search presence. In contrast, dark hat SEO is about attempting to take shortcuts and sport search engines. You may also use Google Analytics in order to find SEO keywords for content material optimization. Keyword research is the particular process SEOs value to discover what search queries consumers get into into a search engine intended for a given topic. Within today's rapidly shifting world, SEARCH ENGINE OPTIMIZATION techniques can change on the dime—and the worst part is definitely that you might not also know it. Hacks that can have won you a front-page result as recently as 2016 are not only obsolete right now, but they may even harm your website's rankings. SEO's basic importance comes from the particular fact that most users show strong search dominance — that will will be, search is the main method people go places on the particular Internet. Reading blogs connected with SEO might also be very useful within locating out concerning the crucial companies on the market which usually are offering comprehensive and genuine Search engine optimization services toward the corporate sector. The initial SEO is dependent mostly on number of key phrases targeted and the size associated with your web site, while the particular ongoing link campaign depends even more on the competitiveness of the particular keywords chosen. Whether most likely an SEO newbie or the seasoned practitioner, I encourage a person to fully read this in order to understand how you can obtain your content on top associated with search results. Huge Brand campaigns are far, significantly not the same as small business SEO promotions that have no links, to start with, to give you yet an example. These SEO companies possess a strategy requiring clients in order to pay for the major research engines (including Google and Yahoo) for monthly website maintenance. Professionals are reporting that 2019 can be the year of words search, and that the words search algorithm may change plus supersede text search relatively. A TOP DOG blog is simply one component of social media distribution, a significant SEO strategy according to SEARCH ENGINE OPTIMIZATION Consult You should be disseminating links to fresh content upon your site across appropriate interpersonal networking platforms.

[creativedesignkc]

Effective Copy Writing - Month 4

I’m finishing up “Effective Copy Writing” and the fourth month of my Media Design MFA program. I wasn’t sure what to expect from this class, copywriting was a concept that was foreign to me. After I found out what it was, I didn’t feel any more secure. And I was worried about going into a class that was unfamiliar to me.

Week 1

4.1.1 Mastery

I struggled to comprehend copywriting and what I was writing about as I worked through my first essay. Ultimately, I read through chapter 9 in the Felton text, “Advertising: Concept and Copy” three or four times before I was able to start writing, making Felton’s statement “As we’ve seen, before you ever write a word of copy, you need to understand the overall voice and stance of the brand”, relatable (Felton, 2013).

4.1.2 Project

My first project required that I find five compelling headlines that inspired me and explain why each of them is successful. Since we I had been compiling my swipe file, I had a good selection of print ads and was able to make my choice from my collection.

4.1.3 Discussion

This section was when I had the opportunity to select a non-profit to work with for the duration of this class. I chose the National Network to End Domestic Violence (NNEDV) because I believe this is an extremely important cause that is often overlooked and underfunded. I know how destructive domestic violence is to lives and that it can be difficult to get help. The exercise for this section included finding two print ads from competing non-profits and explain how they fit into Settle and Alreck’s “15 Catalog of Needs”.

Week 2

4.2.2 Project

This assignment required me to create two target audience personas. I researched domestic violence to get a better picture of those who are victims. With 1 in 3 women experiencing physical domestic violence in their lifetime, it’s clear that domestic violence doesn’t discriminate. I wanted to create two personas that would be very different. I used two income demographics -- $53,000 and $400,000 to show that income doesn’t insulate you. I created two personas with lives that were seemingly put together and full, to show the insidiousness of domestic violence. Understanding who these personas are helps create the brand’s voice, which in turn, gives way to a clearer campaign message. Once I created my personas, I was able to narrow my focus and create my testimonial campaigns.

4.2.1 Mastery

I started this week by reading Chapter 19, Testimonials: The Power of Personality in the Felton text. I also watched Developing Ideas and Design Concepts with Craig Smallish and chapters one and three from the video tutorial, Designing a Print Ad with Craig Smallish. There was a lot of information in these videos and reading. The assignment was to sketch six concepts in the form of testimonial ads. I reviewed the reading assignments and my swipe file for inspiration. Felton said “No matter what you’re selling, someone can testify for it. And since people find other people more fascinating than they do anything else, why not use them?” (Felton, 2013, p. 241), making testimonials an ideal type of advertising campaign.

The image of x-rayed broken bones is a reoccurring theme throughout the print ads of the competitors of the NNEDV; and I wanted to use this opportunity to use statistics, ones that are not well known, but need to be shared. I believe an image of a broken bone would be powerful and would leave a lasting impact.

The second print ad depicts a man holding a sign that reads “I hit my wife because it makes me feel like a man” was inspired by the current fad of shame signs. These shame signs are frequently seen on kids and pets for everyone to see, and everyone has an opinion. My thought process was that it would be a powerful image to see a man wearing a shame sign, admitting to hitting his wife, and saying he does it because it makes him feel like a man.

The third print ad is a two-part ad, the first is the image of a couple getting married and the second is of a casket. I was inspired by the serendipitous invitation to a friend’s wedding, and at the same time, the cold, hard statistic “3 women are murdered every day by their current or former male partner” (Zahn, 2003), was at the other end of the spectrum; one was so light and happy, and the other so heavy and dark.

The fourth print ad showing a football was inspired by and designed after the next print ad, it was a natural progression. I’ve read too many articles about athletes who are given a slap on the wrist for a crime because they are athletes, there are too many instances where groups of people are above the law. I strongly believe this needs to change; this is also part of my inspiration.

The fifth print ad was actually designed before the fourth print ad. I am a big baseball fan; I was inspired for the design of this ad one evening while I was watching a game. I see baseball players doing charity work throughout their communities; they are great leaders. I think that using baseball could be a powerful theme in a print ad.

The last print ad was inspired by reading some of the statistics and information about domestic violence. It reminded me of being a child and pulling the petals off of a flower and attributing a “he loves me, he loves me not” to every other petal, with the last one dictating what the outcome was. This print ad was meant to depict the phrases that are said to this victim that tear her down, and she may not even realize what’s happening.

For this assignment, I had to choose six different voices that I felt were best representative of the sketch and testimonial.

The next part of the assignment was to choose three of the six sketches to turn into comps. “When you’re sitting there writing those hundred headlines, you’re running techniques through your head like beads on the rosary, whether you know it or not. You’re turning phrases around, searching for synonyms, trying to say something paradoxically or in a hipper tone of voice, trying—one way or another—to get words to bump into each other and release some energy” (Felton, 2013, p. 195). I couldn’t have said it better, this is how I feel my design process works a lot of the time, but it doesn’t work on paper for me.

I selected Sketch #2 (man with sign), #3 (wedding/casket), and #6 (flower petals). Felton said to “Always ask yourself, what is the highest possible benefit I can claim for this product? And realize that such ladder climbing is smart” (Felton, 2013. p. 23). So, I chose these sketches because I felt I had more I could do with them; they were the three that inspired me the most; they were the three I believed would connect the best with the targeted audience.

1. My #3 concept was a complete package inspiration. The headline came to me first, with a concept for the sketch immediately behind. It came to me so quickly that I had to stop what I was doing and put everything onto paper. I researched domestic violence statistics and found one that would be relevant and used that for the body copy. I searched Google for images, with the appropriate copyright usage rights, of a couple getting married and another of a casket, or something similar.

2. I ended up making changes to Sketch #6. I searched for and used the face of a woman, and I placed the demeaning phrases all around her, implying these are the thoughts that are going through her head. An abused woman who’s experienced gaslighting often feels confusion and is unsure of her own mind; she may even rationalize an abusive situation by saying “But he never hits me.” The body copy is a soft statement about domestic violence not always being physical.

3. The headline for Sketch #2 was part of the shame-sign sketch concept, with a handwritten sign reading “I hit my wife because it makes me feel like a man.” I researched and found two relevant statistics and used them for the headline and body copy. I also did an image search and found a picture of a man, with proper copyright usage rights.

4.3.1 Mastery

This assignment required me to make revisions to my testimonial ads. I made an appointment with Dr. Rogalle and collaborated with her about my ads and changes I needed to make to them.

Print Ad #1: I replaced the original, faded images to a different, full-color picture. As part of a collection, this ad needed to be full color, and not faded. I found a picture of a newly married couple holding hands. I created a photograph size image of this and created a tearing effect and separated the two halves to emphasize the irreparable break in the bond that had been created. I changed the fonts and the font-size to emphasize hierarchy and create a visual flow. I added additional facts as well as the official NNEDV logo.

Print Ad #2: I changed the placement of the image to the upper right corner because the image had the top of her head cut off. It also created an asymmetrical balance that allowed the phrases to be placed in black space instead of on her face. I changed the fonts and font-size to create a cohesive set of fonts and a visual hierarchy to guide the eyes through the ad. I added the official logo, a lighter color at the bottom of the page for contrast, and additional facts to the ad.

Print Ad #3: I changed my image from a muscular model-type man to a headshot of an everyday man. I placed this image in the upper right corner, in the same design as print ad #2; this changed the layout of the ad. I also changed the fonts and font-size, creating a visual hierarchy and a font group that works together. I added the official logo, and a lighter color to the bottom of the page, to add contrast.

As I finish the last bits of my Effective Copy Writing class, I would be remiss if I didn’t list a few of the things I learned this month that I will take with me as I finish my degree and throughout my career.

·      I learned how to evaluate and identify print ads and determine how they fit into one or more of the categories from Settle and Alreck’s 15 Catalog of Needs. I also learned that when we design print ads, it’s important to refer back to the persona and determine what needs they want to be met; using that information will assure a successful advertising campaign.

·      I learned the importance of creating a persona prior to starting the design phase of the advertising campaign. I learned that having an effective persona will simplify the process of creating the voice of the ad and create the ideal brand identity. It will help create a successful campaign.

·      I learned about font hierarchy, pairing fonts, and using Adobe to test fonts to see how they look together before using them in a project. I also learned about image placement and balance in an ad using symmetry.

·      I learned about creating taglines, ways to make them more effective, and small how small changes can make a difference in a tagline being successful.

It’s been a great month. I learned more about advertising than I ever thought I wanted to know. I used to think it was scary, but now it seems like something I could do.

Thanks for a great class!

Felton, G. (2013). Advertising Concept and Copy(Vol. [VitalSource Bookshelf version]. Retrieved from https://bookshelf.vitalsource.com/books/9780393733921). New York, New York, USA: W. W. Norton & Company.

Zahn, M. A. (2003). Intimate Partner Homicide. National Institute of Justice Journal, Retrieved from: https://www.ncjrs.gov/pdffiles1/jr000250.pdf.