#Prepaid card market research

[paynxt360fintech]

Payments app Lydia gains popularity with millennials in France

Among various consumer demographics, marketers across industries are finding that understanding the requirements of the millennials is the most difficult as they showcase the most unpredictable behavior. In finanicial services industry also millennials are banking differently than any other consumer group; they are keen to embrace new technologies such as mobile banking, digital wallets, and alternative digital payment options, that offer them convenience and ease of use. This is the area witnessing a series of innovations, which are disrupting the way financial services industry operates. A case in point is Lydia, a leading mobile payment application targeting French millenials.

[paynxt360fintech]

PrestigePay focuses on SMEs and innovative features for retail consumers to drive revenue growth

With prepaid cards witnessing a high growth rate in the US, competition is becoming intense in the category. Card issuers are trying to attract customers by offering innovative features and services. An emerging trend being witnessed in the country is the high rate of adoption of prepaid cards by small and medium-sized businesses (SMEs) as a tool to help them simplify their processes and control costs.

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[paynxt360fintech]

Indian mobile payments company, Ezetap Mobile Solutions Pvt. Ltd, launched universal mobile wallet acceptance in the country in October 2015, enabling offline merchants to accept customer payments from different mobile wallets such as Paytm, Mobikwik, Novopay, and Freecharge via its Ezetap POS application and devices. Universal applications and interoperability will enable one terminal to perform multiple functions and accept payments from a number of different wallets.

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[paynxt360fintech]

Giftbit helps businesses track gift card usage and save money on unused offers

Gift Card are increasingly being used by merchants and corporates to achieve different business objectives ranging from increasing brand loyalty, attracting new customers, incentivizing customers and employees and increasing employee morale. However, gift card programs require sizeable investment and therefore it is important to measure their ROI. 

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#B2CEcommerceIndustrysize

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