#Planogram Solution

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Precision Merchandising: How Planogram Solutions Drive Sales Growth

In the fiercely competitive retail landscape, the art of merchandising plays a pivotal role in driving sales and enhancing customer satisfaction. Precision merchandising, characterized by strategic product placement and optimized store layouts, has emerged as a key strategy for retailers looking to maximize their revenue potential. Planogram solutions are instrumental in executing precision merchandising initiatives, offering retailers the tools and insights needed to design, implement, and fine-tune their store layouts for optimal performance. This article explores how planogram solutions drive sales growth through precision merchandising strategies.

Understanding Precision Merchandising

Precision merchandising goes beyond traditional approaches to product placement and store layout design. It involves leveraging data-driven insights, consumer behavior analysis, and visual merchandising principles to create highly targeted and personalized shopping experiences. Precision merchandising aims to:

Maximize Product Visibility: Ensure that high-demand products are prominently displayed and easily accessible to customers.

Optimize Shelf Space: Strategically allocate shelf space based on sales data, seasonality, and product category performance.

Enhance Cross-Selling and Upselling Opportunities: Identify opportunities to promote complementary products and encourage impulse purchases.

Improve Brand Experience: Create visually appealing displays that reflect the brand identity and engage customers on an emotional level.

The Role of Planogram Solutions in Precision Merchandising

Planogram solutions play a crucial role in executing precision merchandising strategies by providing retailers with the tools and insights needed to optimize their store layouts. These solutions offer a range of features and functionalities, including:

1. Data-Driven Insights

Planogram solutions leverage sales data, customer behavior analytics, and market trends to provide retailers with actionable insights into product performance and shopper preferences. By analyzing this data, retailers can identify opportunities for optimization and tailor their merchandising strategies to meet customer needs effectively.

2. Visual Merchandising Tools

Planogram solutions offer visual merchandising tools that allow retailers to create compelling product displays and signage. These tools enable retailers to experiment with different layouts, colors, and product arrangements to create visually appealing and engaging shopping environments.

3. Space Optimization

Planogram solutions help retailers optimize shelf space by providing recommendations for product placement and allocation. By analyzing sales data and inventory levels, retailers can ensure that the right products are stocked in the right quantities and in the most profitable locations within the store.

4. Real-Time Performance Monitoring

Many planogram solutions offer real-time monitoring and analytics capabilities, allowing retailers to track the performance of their merchandising strategies and make data-driven adjustments as needed. By monitoring metrics such as sales per square foot, conversion rates, and customer traffic patterns, retailers can identify areas for improvement and optimize their merchandising efforts in real-time.

Driving Sales Growth with Precision Merchandising: Best Practices

To drive sales growth effectively through precision merchandising, retailers should consider the following best practices:

Segmentation and Targeting: Segment customers based on demographics, preferences, and purchasing behavior to personalize product recommendations and promotions.

Localized Merchandising: Tailor merchandising strategies to specific store locations based on local preferences, trends, and competition.

Promotional Planning: Coordinate merchandising efforts with promotional campaigns to maximize the impact of sales events and drive incremental revenue.

Continuous Optimization: Regularly review and refine merchandising strategies based on sales data, customer feedback, and market trends to ensure ongoing effectiveness and relevance.

By following these best practices and leveraging the capabilities of planogram solutions, retailers can execute precision merchandising strategies that drive sales growth, enhance customer satisfaction, and differentiate their brand in the competitive retail landscape. From optimizing product placement to creating visually compelling displays, planogram solutions empower retailers to deliver highly targeted and personalized shopping experiences that resonate with customers and inspire purchase decisions.

[bestplanogramming]

A planogram is a visual representation of how products should be arranged on store shelves to optimize sales. It considers factors such as product placement, shelf space, and customer behavior. By carefully designing planograms, retailers can influence customer purchasing decisions, create an organized shopping environment, and increase revenue.

[planovashopfittingsolutions]

Transforming Retail Landscapes: Custom Merchandising Solutions for Store Success

Staying ahead of the competition is a constant task in the ever-changing world of retail. Retailers must adapt to changing consumer preferences and embrace creative approaches to merchandising and store design in order to succeed in today's competitive market. This is where merchandising and shopfitting solutions come in, providing customised methods to reshape retail landscapes and promote business performance.

A Strategic Imperative for Merchandising Solutions:

The practise of presenting things in a way that entices customers, maximises sales, and improves the overall shopping experience is known as merchandising. Effective merchandising solutions are critical for retailers looking to thrive in a crowded market. Here are some essential elements of merchandising solutions:

Product Placement: Strategic product placement is used in merchandising products and solutions to grab the customer's attention. Putting popular or high-margin items at eye level or in high-traffic areas can raise sales dramatically.

Planograms are pictorial representations of how things should be placed on store shelves. Planograms that are well-designed ensure that the store layout is optimal for both consumer convenience and sales.

Visual Merchandising: This part of merchandising is concerned with making visually appealing displays. It entails using signs, lighting, and innovative layouts to direct customers' attention to specific products or regions of the store.

Inventory Control: Effective inventory control is critical for avoiding stockouts and overstock situations. To optimise inventory levels, merchandising products and solutions frequently incorporate the use of technology and data analytics.

Shopfitting Solutions: Creating the Ideal Retail Environment:

The design, construction, and equipping of a retail space are all part of shopfitting solutions. These solutions are not only about aesthetics, but also about providing clients with a functional and appealing atmosphere. Here are some examples of how shopfitting products and solutions can help a store succeed:

Store Plan Optimization: Shopfitting professionals attempt to create a store layout that maximises space usage while also providing an easy shopping experience. This includes characteristics such as traffic flow and ease of navigation.

Custom Fixtures and Displays: Custom fixtures and displays that are in line with the retailer's brand image and the products being sold are frequently used in shopfitting products and solutions. These fixtures improve product presentation as well as general attractiveness.

Lighting & Ambience: Proper lighting helps set a store's ambience and highlight crucial product areas. Lights design specialists employ lighting to create an enticing environment that encourages visitors to explore and make purchases.

Technology Integration: To improve the shopping experience, modern shopfitting products and solutions include technology. This could incorporate interactive displays, digital signs, and transaction-simplifying point-of-sale systems.

Individual Retailers Get Customized Solutions:

One of the benefits of merchandising and shopfitting products and solutions is their adaptability to each retailer's specific demands and goals. These solutions are not one-size-fits-all; rather, they are personalised to the store's brand identity and target consumer demographic.

Understanding the Brand: Merchandising and shopfitting professionals begin by developing a thorough understanding of the retailer's brand and value proposition. This insight pervades all aspects of the answers provided.

Client Profiling: Retailers frequently wish to target specific customer segments. Color palettes, layout, and product placement can all be used to appeal to these target populations in merchandising and shopfitting products and solutions.

Budget Considerations: Retailers may have budget limits that must be considered. Tailored solutions can strike a compromise between cost-effectiveness and the goal for an appealing and functional store.

Scalability: For stores with ambitions to expand, merchandising and shopfitting products and solutions can be built to scale with the company's growth, maintaining uniformity across various locations.

Real-World Success Stories in Case Studies:

Let's look at a couple of real-world examples to see how specialised merchandising and shopfitting products and solutions affect store success.

High-End Fashion Retailer Case Study 1:

A high-end clothes retailer desired to provide a more sophisticated shopping experience. Experts in shopfitting collaborated with the company to create a retail layout that featured exquisite custom fixtures, subdued lighting, and carefully chosen displays. As a result, the business emanated luxury and attracted wealthy consumers. Within the first year, sales climbed by 30%, illustrating the potential of customised shopfitting products and solutions in changing brand perception.

Case 2: A Grocery Store Chain:

A rural supermarket chain attempted to compete with major supermarket chains. Product placement and signage were optimised using merchandising methods, making the shopping experience more convenient and appealing. Shopfitting products and solutions were also employed to alter store layouts for improved traffic flow. Over the course of two years, these adjustments resulted in a 15% increase in foot traffic and a 12% rise in sales.

Conclusion:

Merchandising solutions and shop fitting products are crucial tools for success in the highly competitive world of retail. These personalised methods to product presentation and shop design have the potential to reshape a retail landscape, attract customers, and ultimately increase sales. Merchandising and shopfitting professionals play an important part in influencing the future of retail by recognising each retailer's individual demands and aligning solutions with their brand identity, target audience, and budget. Adopting these solutions is not an option, but a strategic need for shops seeking to prosper in today's volatile economy.

[sigmadisplayracks]

Transform Your Grocery Store with Innovative Supermarket Display Solutions

In the fast-paced world of retail, supermarkets must constantly adapt to changing consumer behaviors and preferences. One of the most effective ways to stay ahead of the competition is by investing in innovative supermarket display solutions. The right display racks can transform your grocery store, enhancing the shopping experience, maximizing space, and boosting sales.

Sigma Racks offers cutting-edge display solutions for supermarkets, combining aesthetics with functionality to optimize space and boost sales. Our innovative and sustainable designs create a superior shopping experience, ensuring your store stays ahead in the competitive retail market. Here, we explore the various ways innovative supermarket display solutions can revolutionize your grocery store.

Enhancing the Shopping Experience

The primary goal of any supermarket is to provide a pleasant and convenient shopping experience for customers. Innovative display solutions play a crucial role in achieving this. Modern racks are designed with aesthetics and functionality in mind, creating an inviting and organized shopping environment. With well-designed racks, products are easy to find and access, reducing the time customers spend searching for items and increasing their overall satisfaction.

For example, adjustable shelving units allow for flexible product placement, accommodating items of various sizes and shapes. This adaptability ensures that all products, from fresh produce to packaged goods, are displayed in the most appealing and accessible manner. Additionally, integrating features like LED lighting and clear signage further enhances product visibility, drawing customers’ attention to promotions and new arrivals.

Maximizing Space Efficiency

Supermarket space is a valuable asset, and utilizing it efficiently is essential for profitability. Innovative display racks are engineered to maximize space utilization, allowing supermarkets to stock a wider range of products without overcrowding the aisles. Vertical display solutions, such as multi-tier shelving and wall-mounted racks, make excellent use of available space, offering ample storage without compromising the store’s layout.

Furthermore, modular display systems provide the flexibility to reconfigure the layout as needed. This adaptability is particularly beneficial during seasonal changes or special promotions when product displays need to be adjusted frequently. By optimizing space with innovative display solutions, supermarkets can enhance product variety and availability, ultimately driving sales and customer satisfaction.

Boosting Sales with Strategic Product Placement

Effective product placement is a key driver of sales in any retail environment. Innovative supermarket racks solutions enable strategic product placement, guiding customers through the store and encouraging impulse purchases. For instance, end cap displays at the ends of aisles are prime real estate for promoting high-margin items or seasonal products. Similarly, cross-merchandising displays, where complementary products are placed together, can increase the average transaction value by encouraging customers to purchase additional items.

Innovative display racks also support the implementation of planograms, which are detailed diagrams that dictate the optimal placement of products on shelves. By following planograms, supermarkets can ensure that high-demand and high-margin products are positioned at eye level, increasing their visibility and likelihood of purchase. Moreover, modern display racks solutions often come with built-in analytics capabilities, allowing retailers to track sales performance and adjust product placement strategies accordingly.

Sustainability and Durability

In today’s retail landscape, sustainability is a growing concern for both businesses and consumers. Innovative supermarket display solutions are increasingly being designed with eco-friendly materials and manufacturing processes. Investing in durable, high-quality display racks reduces the need for frequent replacements, lowering the overall environmental impact and long-term costs.

Sustainable display solutions not only benefit the environment but also resonate with eco-conscious consumers. By showcasing a commitment to sustainability through the use of green display solutions, supermarkets can enhance their brand image and attract a loyal customer base that values environmental responsibility.

Conclusion

Transforming your grocery store with innovative supermarket display solutions is a strategic investment that offers numerous benefits. From enhancing the shopping experience and maximizing space efficiency to boosting sales through strategic product placement, the right display racks can significantly impact your supermarket’s success. By embracing modern, sustainable display solutions, supermarkets can stay competitive in an ever-evolving retail landscape, ensuring long-term growth and customer satisfaction.

Investing in innovative supermarket display solutions is not just about aesthetics; it’s about creating a functional, efficient, and engaging shopping environment that meets the needs of today’s consumers. Whether you’re looking to revamp your store layout or introduce new product displays, the right display solutions can make all the difference in transforming your grocery store.

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On Shelf Availability Solution Market - Forecast(2024 - 2030)

On Shelf Availability Solution Market Overview

The global On Shelf Availability Solution market size is forecast to reach $4.7 billion by 2027, growing at a CAGR of 7.2% from 2022 to 2027. The on-shelf availability solutions are deployed in various end user industry verticals, such as Warehouses, E-Commerce Websites, Digital transformation, Response Time Analysis, Internet of Things, Retailers and more to enhance the overall inventory management of the organization. Therefore, on shelf availability solutions eliminate the risk of out-of-stock situations by monitoring and tracking each and every Stock Keeping Unit (SKU) in real-time position. In addition, the solutions can also help identify if an item is misplaced within a facility, thereby further improving the overall efficiency of the end user’s operations. The rapid surge in the adoption of online shopping after the COVID-19 pandemic is anticipated to play a major role in driving the market as the sudden growth in demand faced by e commerce websites is increasing the need for enhancing supply chain efficiency. Through the use of on shelf availability supply chain management solutions and radio frequency identification technology, key players in the e commerce sector will be able to reduce the time and cost necessary for monitoring inventories.

Report Coverage

The report: “On Shelf Availability Solution Industry Outlook – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the On Shelf Availability Solution Industry.

By Component: Hardware, Software, Services By Technology: Fixed Cameras, Mobile Applications, Others By Deployment: On-Premise, Cloud By Application: Equipment Condition Monitoring, Store Performance Assessment, Customer Pattern Analysis, Product Identification, Detection of Misplaced Products, Planogram Compliance Verification, Inventory Management, Others By End Users: Warehouses, Suppliers, Retailers, E-commerce Websites, Consumer Packaged Goods (CPG) Manufacturers, Others By Geography: North America (US, Canada, Mexico), Europe (Germany, U.K, France, Spain, Italy, Others), APAC (China, Japan, Malaysia, Thailand, South Korea, Philippines, Hong Kong, Others), South America (Brazil, Argentina and others), RoW (Middle East and Africa)

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Key Takeaways

The hardware segment in the on shelf availability solution market segmented by component accounted for the largest market share in terms of revenue with 46.03%, in 2021.

North America accounted for the largest market share in on shelf availability solution market in terms of revenue with 37.5%, in 2021. Surge in the North American E- commerce sector after the COVID-19 pandemic and the presence of a highly developed retail and supply chain sector are some of the key factors contributing to the growth of the segment.

Growing instances of supply chain disruptions is anticipated to be a key factor driving the market for on shelf availability solutions for inventory management applications as such solutions provide end users with automatic inventory monitoring using technologies such as sensors, cameras and Radio-frequency identification (RFID).

On Shelf Availability Solution Segment Analysis- By Component

The shelf availability solution market by component has been segmented into hardware, software and services. The hardware segment accounted for the largest On Shelf Availability Solution market share in terms of revenue with 46.03%, in 2021. The rapid growth of the segment can be attributed to the large volume of various hardware systems necessary for the implementation of on shelf availability solutions in retrial stores and warehouses. For instance, sensors are required to be placed at the back of each individual shelf of retail outlets in order to accurately determine shelf availability. Hardware can help with inventory management in situations where ceiling and shelf-mounted cameras cannot. SmartSight machines, for example, can automate the process of identifying misplaced items on shelves and sales floor quantities, as well as alerting employees when certain items are running low. Amazon goes a step further with its Amazon Go Grocery model stores, which are powered by Just Walk Out. Deep learning, sensor fusion, and computer vision are all used in this project. The store's extensive network of cameras and IoT sensors can detect when a customer removes an item from the shelf and places it in their shopping cart. When a customer leaves the store, their credit card is charged for the items they purchased. Amazon.com alone has increased its monthly traffic from 2 billion in 2019 to 2.3 billion in 2020 and a record 2.8 billion in February 2021.

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On Shelf Availability Solution Segment Analysis- By Application

The on shelf availability solution market by application has been segmented into equipment condition monitoring, store performance assessment, customer pattern analysis, product identification, detection of misplaced products, planogram compliance verification, inventory management and others. The product identification segment accounted for the largest On Shelf Availability Solution market share in terms of revenue with 25.9%, in 2021. The higher share of the segment is attributed to the growth in the use of laser sensors, RFID tags and shelf monitoring cameras in the retail sector. Such devices monitor and identify individual products within the store shelves, thereby ensuring that out of stock situations does not take place. The retail business will be greatly impacted by implementing automatic product recognition in grocery stores using photos. Businesses are increasingly focusing on how to employ artificial intelligence technology to transform the retail industry's ecology and connect online and offline experiences as retail evolves at a rapid rate. Merck KGaA, a German pharmaceutical company, is pioneering the use of AI and predictive analytics across its entire supply chain. They're also conducting research on Aera Technology Inc. analytics software to "predict demand spikes, identify bottlenecks, and alleviate supply shortages for 100 products." According to Retail TrendsPlaybook2020, "the software collects supply chain data from Merck KGaA's various planning systems and, after the data is uploaded to Aera's cloud infrastructure, is analyzed by machine learning algorithms.“

On Shelf Availability Solution Segment Analysis- By Geography

By Geography, On Shelf Availability Solution Market has been segmented into North America, Europe, APAC, South America and Others. North America accounted for the largest market share in terms of revenue with 37.5%, in 2021. Surge in the North American E- commerce sector after the COVID-19 pandemic and the presence of a highly developed retail and supply chain sector are some of the key factors contributing to the growth of the segment. For instance, according to Forbes, the US E-commerce sales in 2021 increased by approximately 14.2% and represented around 13.2% of all retail sales in 2021. However, Asia pacific region is projected to be the fastest growing market over the forecast period 2022 to 2027, owing to the rapid rise in the implementation of new digital infrastructure such as 5G networks in emerging economies such as China and India. In addition, robust growth in development of AI Research and Development in China is another key factor contributing to the market growth.

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On Shelf Availability Solution Market Drivers

The growing number of supply chain disruptions is expected to the drive the market growth for the on shelf availability solution market

Growing instances of supply chain disruption is anticipated to be a key factor driving the market for on shelf availability solutions for inventory management applications as such solutions provide end users with automatic inventory monitoring using technologies such as sensors, cameras and Radio-frequency identification (RFID). This enables organizations to accurately account for existing inventory and forecast when reorders need to be placed to eliminate out of stock situations. Besides, the accurate data provided by such systems give end user industries more time to switch suppliers in case supply chain disruptions take place, thereby reducing the risk of out-of-stock situations. Some of the major causes of supply chain disruptions that took place in 2021 include COVID-19 pandemic, the blockage of Suez Canal and extreme weather events. For instance, numerous companies were left without inventories owing to the shutting down of Vietnam’s major manufacturing hub due to rising COVID-19 cases. Meanwhile, large scale lockdowns in China to combat COVID-19 and the Russia-Ukraine conflict were some of the major factors that disrupted the global supply chain in 2022. Furthermore, on shelf availability solutions enable suppliers and retailers to manage and account for safety stock more efficiently. Safety stock management is a proactive approach to inventory management that establishes a minimum volume of inventory to keep on hand. This inventory acts as a buffer to compensate for demand surges or supply shortages. The real time visibility provided by on shelf availability solutions also significantly reduce the time taken for decision making processes.

The growing application of AI in a wide range of end use industries is driving the on shelf availability solution market

Rapid growth in the adoption of AI technologies among end user industries such as retail stores and e commerce websites is anticipated to boost the adoption of AI enabled on shelf availability equipment and software during the forecast period. According to a recent study conducted by KPMG international limited, around 90% of retail business leaders stated that their employees are prepared and have the skills for AI adoption in 2021, up from only 47% in 2020. An estimated 53% of retail business leaders believed that the COVID-19 pandemic increased their company’s pace of adoption. Such growth in positive outlook towards implantation of AI in the retail sector is acting as a major boost for on shelf availability solutions. Furthermore, with advancements in AI technology, numerous retail chains are implementing autonomous retail outlets and checkout free stores. For instance, In January 2022, Aldi opened its first checkout-free supermarket where people can shop without having to scan a product.

On Shelf Availability Solution Market Challenges

The decline in global retail sales is a key challenge for the on shelf availability solution market players

Reduction in customer footfall into retail stores and overall decline in sales through retail outlets in several regions is projected to be a key factor challenging growth opportunities during the forecast period. The decline in retail shopping can be attributed to the high inflation levels in regions such as the US and Europe. For instance, according to the US Bureau of Labor Statistics report, the consumer price index (CPI) increased by 8.5% for the 12 months ending March 2022. The CPI was the largest 12-month increase since the period ending December 1981. In addition, the two categories that had the largest impact on the rising price index were food at 8.8% and energy at 6.9%. Such growth in the prices of essential items meant that spending on other non-essential items were greatly reduced, thereby directly impacting the retail sector. For instance, according to Forbes, department stores sales in March declined from that of February by approximately 0.3% in the US. Meanwhile, according to data from the British Retail Consortium (BRC), retail footfall in the UK decreased by 15.4% year-on-three-years (Yo3Y) in March 2022.

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On Shelf Availability Solution Market Landscape

Product innovations, acquisitions, Partnerships and R&D activities are key strategies adopted by players in the On Shelf Availability Solution Market. On Shelf Availability Solution top 10 companies include:

ATLAS Technology Group

SAP SE

IBM Corporation

Retail Solutions Inc.

Mindtree Limited

Retail Velocity

BeMyEye Holdings Ltd

Shelfie Pty Ltd

Enterra Solutions LLC

Recent Developments

In January 2019, Retail Solutions Inc. Entered into a partnership with CROSSMARK, a key sales and marketing services company, to develop a new On shelf Availability solution, called the OSA 360. The solution is an Industry first, and combines RSi's proven on-shelf alerting technology with CROSSMARK's unparalleled in-store services and execution support.

In July 2021, BeMyEye Holdings announced the release of a new upgrade for their Compass App. The new upgrade comes in the form of a real-time image recognition tool, for store audits. The tool can scan shelves for products and provide related store insights for sales representatives, thereby cutting down audit times.

In April 2022, Retail Velocity announced an Upgrade for their VELOCITY Pro platform. The VELOCITY Pro 10 comes with new improved dashboards as well as an improved user interface and control centre. The new version is also capable of Item price history management and management of item hierarchies in shelves.

In April 2022, Retail Velocity announced the launch of its VELOCITY Essential platform, which is a toned-down version of the VELOCITY Pro platform. VELOCITY essential provides consumer goods manufacturers with an alternative to the more robust and expensive VELOCITY Pro. The new platform provides on shelf availability solutions to SMEs with less brands and geographical presence. 

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Revolutionizing Retail: AI Image Recognition Planogram Solutions

For decades, planograms – visual blueprints for product placement on store shelves – have been a cornerstone of retail strategy. They dictate how products are arranged to maximize sales and customer satisfaction.

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11 Best AI Image Recognition Planogram Solutions

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Salesforce Consumer Goods Cloud vs. Regular Salesforce: What’s the Difference?

Research indicates that the majority of sales continue to take place through traditional retail stores. This means consumer goods companies need to step up their game in retail and connect better with customers. That’s why Salesforce, a leader in customer management solutions, has come up with Salesforce Consumer Goods Cloud. Implementing Salesforce Consumer Goods Cloud in consumer goods companies provides a smart way to manage products, plan retail strategies, and boost sales in stores.

In this article, we’ll check out the features of Salesforce Consumer Goods Cloud. We’ll also make a comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation and explore the benefits of using Salesforce Consumer Goods Cloud for the consumer goods industry.

What Is Salesforce Consumer Goods Cloud?

Salesforce Consumer Goods Cloud is a suite of cloud-based software solutions tailored for companies in the consumer goods industry. It assists brands and retailers in managing various operations, improving customer experiences, and driving revenue by facilitating connections with retailers, distributors, and customers. By integrating industry-specific features with the capabilities of Salesforce CRM software, this Cloud Computing solution streamlines processes and enhances productivity across the entire business, from customer management to supply chain operations.

What Are The Features Of Salesforce Consumer Goods Cloud?

Here are the features of Salesforce Consumer Goods Cloud that make sales automation and data management easier:

Intelligent Insights with Einstein AI

Leveraging Einstein AI,  Consumer Goods Cloud provides valuable insights into consumer preferences and market trends. This intelligent technology assists sales teams by suggesting complementary products, anticipating customer needs, and offering effective communication strategies to drive sales growth.

Effortless Mobile Order Capture

Representatives can seamlessly capture orders using mobile devices with Consumer Goods Cloud. This feature enhances in-store sales efficiency by allowing representatives to interact with customers while recording orders in real time, eliminating manual paperwork.

Seamless Integration with Salesforce Cloud Ecosystem

Consumer Goods Cloud seamlessly integrates with other Salesforce platforms, such as Sales Cloud, Service Cloud, and Marketing Cloud. This integration facilitates smooth data management like sharing and collaboration across departments, optimizing operations, and delivering a cohesive customer experience.

Tailored Store Layouts for Enhanced Productivity

Retailers can customize store layouts based on different categories and segments with Consumer Goods Cloud. This customization optimizes the shopping environment, improving the overall customer experience and driving productivity throughout the customer journey.

Difference Between Salesforce Consumer Goods Cloud And Regular Salesforce

Now, let’s explore the difference between Salesforce Consumer Goods Cloud and Regular Salesforce to help you understand their contrasting features and functionalities:

In-Store Audits

Salesforce Consumer Goods Cloud equips field representatives with specialized tools for efficiently capturing real-time in-store conditions like shelf placement and inventory levels. While Regular Salesforce allows capturing such data, it may lack the streamlined integration seen in Consumer Goods Cloud.

Retail Execution Monitoring

Consumer Goods Cloud offers dedicated tools for planning and tracking retail execution tasks, such as promotional displays and competitor analysis. Regular Salesforce, however, typically requires significant customization to handle these specialized retail tasks effectively.

Digital Merchandising

Consumer Goods Cloud utilizes AI-driven image recognition for shelf analysis to ensure planogram compliance, offering advanced digital merchandising capabilities. Conversely, Regular Salesforce may lack native support for such detailed digital merchandising functionalities.

Virtual Store Walkthroughs

Consumer Goods Cloud enables virtual store assessments for remote teams to seamlessly review store conditions. While Regular Salesforce may allow storing pictures or videos for store walkthroughs, it might lack the same level of integration or functionality.

Tailored Account Planning for Retail

Consumer Goods Cloud provides a tailored account planning environment aligned with retail and CPG KPIs, catering to retail-specific needs. In contrast, Regular Salesforce offers generic account management capabilities, necessitating additional customization for retail-specific requirements.

Automated Inventory Reordering

Consumer Goods Cloud integrates with ERP systems to automate inventory reordering based on real-time field data, streamlining inventory management. However, Regular Salesforce, while offering some inventory management capabilities, may lack the same level of tailoring for retail and CPG needs.

Trade Promotion Management

Consumer Goods Cloud facilitates the planning, execution, and monitoring of promotional activities, offering specialized trade promotion management features. Regular Salesforce may lack inherent support for such specialized retail promotional activities.

Specialized Retail Analytics

Consumer Goods Cloud provides pre-built dashboards and analytics tools tailored for the CPG and retail industry, offering insights into metrics like out-of-stock rates and planogram compliance. Regular Salesforce may not offer standard analytics specifically tailored to retail-specific metrics.

Retailer-Specific Marketing Campaigns

Consumer Goods Cloud allows initiating retailer-specific marketing campaigns based on in-store conditions or behavior, offering seamless integration with retail execution and planning. Regular Salesforce, while capable of managing marketing campaigns, may lack straightforward integration with retail-specific processes.

Conclusion 

In conclusion, the comparison of Salesforce Consumer Goods Cloud and Regular Salesforce in sales automation reveals the specialized advantages that Consumer Goods Cloud offers for the consumer goods industry. From tailored account planning to advanced digital merchandising and automated inventory reordering, the features of Salesforce Consumer Goods Cloud provide a comprehensive solution tailored to the unique needs of retail businesses.

For businesses looking to leverage the full potential of Salesforce Consumer Goods Cloud, partnering with a certified consultant like Manras can make all the difference. With our expertise and experience in implementing Salesforce solutions, we can provide invaluable guidance and support to ensure a seamless transition and maximize the benefits of Consumer Goods Cloud for your business.

Read More: https://www.manras.com/salesforce-consumer-goods-cloud-vs-regular-salesforce-whats-the-difference/

[salesjump]

Navigating the Future: SFA Trends Reshaping FMCG with AI, Machine Learning, and IoT

Introduction:

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), Sales Force Automation (SFA) plays a pivotal role in optimizing operations and driving efficiency. As we step into the future, the FMCG sector is poised for a transformative journey, driven by emerging technologies like Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT). In this blog, we'll delve into the anticipated trends that are set to reshape SFA for FMCG companies.

AI-Powered Predictive Analytics:

AI is becoming the backbone of SFA, especially in predicting consumer behavior and optimizing sales strategies. Advanced algorithms analyze historical data, market trends, and consumer preferences to generate accurate sales forecasts. This empowers FMCG companies to make informed decisions, streamline inventory management, and ensure that the right products are in the right place at the right time.

Machine Learning for Personalized Marketing:

Machine Learning is revolutionizing customer engagement by enabling personalized marketing strategies. FMCG companies can leverage ML algorithms to analyze vast datasets and identify individual preferences. This allows for targeted marketing campaigns, personalized promotions, and tailored product recommendations, ultimately enhancing customer satisfaction and loyalty.

IoT-Enabled Inventory Management:

The IoT is making waves in inventory management within the FMCG sector. Smart shelves, RFID tags, and connected devices enable real-time tracking of inventory levels. This not only reduces stockouts and overstock situations but also ensures the freshness of perishable goods. FMCG companies can optimize supply chains and enhance operational efficiency through a more precise understanding of inventory needs.

Augmented Reality (AR) for Retail Execution:

AR is transforming the way sales representatives interact with retail spaces. With AR-enabled SFA tools, field agents can visualize product placements, planogram compliance, and promotional displays in real-time. This ensures that products are positioned strategically on shelves, leading to increased visibility and sales.

Voice-Activated SFA Solutions:

The integration of voice-activated technologies is simplifying SFA processes for field teams. Sales representatives can use voice commands to update CRM systems, input data, and access critical information hands-free. This not only improves the efficiency of field operations but also enhances the overall user experience for sales teams.

Blockchain for Supply Chain Transparency:

Blockchain technology is gaining prominence in FMCG for ensuring transparency and traceability in the supply chain. With blockchain, every transaction, from manufacturing to delivery, is recorded in an immutable ledger. This enhances trust among consumers and stakeholders, especially for products with specific sourcing or quality attributes.

Conclusion:

The FMCG sector is on the brink of a technological revolution, and SFA is at the forefront of this transformation. As AI, machine learning, and IoT continue to evolve, FMCG companies that embrace these technologies will gain a competitive edge in terms of operational efficiency, customer satisfaction, and overall market performance. By staying abreast of these trends, FMCG businesses can navigate the future with confidence and agility, ensuring sustained success in an ever-changing landscape.

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Mastering Visual Merchandising: Navigating Pitfalls and Seizing Opportunities in Retail

Originally published by Quantzig: 4 Common Visual Merchandising Mistakes that Retailers Must Avoid

Introduction:

Visual merchandising stands at the forefront of strategies aimed at captivating the senses of target and potential customers. In the fiercely competitive retail landscape, the elements of visual merchandising are pivotal in preventing businesses from losing customers to rivals. However, mastering visual merchandising is no easy feat. One misstep in selecting the right elements for your store can have significant consequences. Fortunately, once these common mistakes are identified, rectifying them becomes an achievable task.

Connect with an analytics expert to explore the visual merchandising trends shaping the future of business growth.

4 Common Visual Merchandising Mistakes that Retailers Should Avoid:

1. Poor Window Displays:

The window display is a critical factor that initially draws customers towards your store. Ineffectively utilising this space can be a grave mistake. Incorporating key elements such as proper lighting, props, and colour combinations is essential. Regularly changing the window display, both in terms of products and props, ensures continued customer engagement.

2. Understocking or Overstocking of Products:

Maintaining an optimal and neatly stacked inventory is vital. Whether a customer is looking for something specific or exploring, not having enough merchandise or having too much can hamper sales. Establishing a planogram to determine product placement, quantity, and timing helps in avoiding inventory-related visual merchandising mistakes.

3. Lack of Continuity:

Ensuring continuity between external visual merchandising elements and those inside the store is crucial. Promoted products outside the store should be easily located inside. Consistent use of visual merchandising elements, based on the theme, helps forge connections between different sections, including point-of-sale systems.

4. Overload of Promotional Message:

While customers appreciate promotions, inundating displays with promotional messages can be counterproductive. Too many promotional elements create clutter, leading to indecision or loss of interest. Striking the right balance ensures optimal sales without overwhelming customers.

Common Challenges in Visual Merchandising:

1. Ineffective Traffic Flow:

Poorly designed store layouts can lead to congestion, hindering customer navigation. Thoughtful placement of displays, signage, and aisle organization ensures a logical traffic flow.

2. Maintaining Consistency:

Consistency is key in visual merchandising. Establishing clear visual guidelines and training staff to uphold the desired aesthetic across all aspects of the store is essential.

3. Overlooked Window Displays:

Neglecting storefront window displays is a common mistake. Investing in eye-catching displays that change regularly is crucial to capture the attention of passersby.

4. Failure to Adapt to Seasons and Trends:

Ignoring seasonal changes and current trends can result in stagnant displays. Regularly refreshing displays and incorporating elements reflecting the current season or trends is essential.

Conclusion:

The realm of visual merchandising is both an art and a science, playing a pivotal role in the success of retail businesses. Retailers must be vigilant in avoiding common mistakes to create an enticing and effective in-store experience. By recognising and rectifying challenges such as cluttered displays, poor lighting, inconsistent branding, and neglecting seasonal changes, retailers can foster customer loyalty, drive increased foot traffic, and boost their bottom line. Mastering visual merchandising is the key to an engaging and profitable shopping environment.

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[shristisahu]

"Navigating the Evolution of Retail: A Deep Dive into Assortment Optimization Strategies"

Originally Published on: QuantzigThe Future of Assortment Optimization in the Retail Sector

Subtitle: Revolutionizing Retail Success through Dynamic Planning, Hyperlocal Trends, and Virtual Reality

Introduction: In the swiftly changing realm of retail, outpacing the competition is an enduring challenge. Assortment optimization is emerging as a pivotal strategy, and this article explores its profound significance in the retail sector. Uncovering trends like dynamic real-time assortment distribution, hyperlocal seasonal planning, and immersive virtual reality-based experiences, we shed light on tangible benefits such as smart inventory management, heightened sales conversions, and increased foot traffic.

Importance of Assortment Optimization in the Retail Sector: Dynamic Real-time Assortment Distribution

In today's retail dynamics, consumers crave variety instantly. Dynamic real-time assortment distribution ensures timely availability of products, responding swiftly to shifts in demand using data analytics and supply chain technology.

Hyperlocal Seasonal Trends-Based Planning

Seasonality is pivotal for retail success. Hyperlocal seasonal trends-based planning anticipates demand in specific regions during different times, maximizing sales opportunities and minimizing inventory waste.

Immersive Virtual Reality-Based Improved In-Store Experience

The shopping experience transcends physical stores. Immersive virtual reality (VR) technology lets retailers create engaging virtual shopping environments, enhancing customer engagement and driving sales.

Top Benefits of Assortment Optimization in the Retail Sector: Smart Allocation and Hyperlocal Inventory Management

Assortment optimization intelligently allocates inventory, identifying high-demand products for the right stores, reducing operational costs, and minimizing stockouts. Hyperlocal inventory management ensures customer satisfaction by stocking what they want.

Improved Retail Sales Conversion Rates

Retailers stocking products resonating with their audience witness improved sales and conversion rates. When customers find what they need quickly, the likelihood of making a purchase increases.

Improved Footfall

A well-optimized assortment draws more customers. Offering a compelling selection catering to local preferences attracts foot traffic and boosts overall sales.

Conclusion: The retail industry undergoes transformation, and assortment optimization leads this change. Dynamic distribution, hyperlocal planning, and virtual reality experiences set retailers on a path to success. The benefits, including smart allocation, improved sales conversion rates, and increased foot traffic, make assortment optimization a crucial strategy.

Success Story: Unlocking IT Success: How Quantzig Revolutionized Assortment Optimization for a Leading IT Client

Client Details: A Leading IT Company in the United States

Challenges: Before implementing assortment optimization strategies, the client faced challenges like high carry-over volumes, frequent stockouts, and high inventory holding costs.

Solutions: Quantzig's solutions included a planogram simulation tool, an AI-driven category assortment planner, and SKU rationalization models to streamline product offerings and improve margins.

Impact Delivered:

15% Improvement in Net Margin

1.3x Reduction in Inventory Holding Costs

35% Improvement in Demand Plan Accuracy

The future of retail lies in assortment optimization. Explore how it can revolutionize your business. Contact us today.

In conclusion, the future of assortment optimization in the retail sector is dynamic, presenting both challenges and innovative solutions. Retailers embracing data-driven strategies will not just survive but thrive in this evolving landscape.

Contact us.

[vertexcom]

Visual Merchandising Made Easy: The Power of Planogram Compliance Tools

In the retail world, visual merchandising serves as a crucial element in captivating customers' attention and driving sales. Among the array of tools available to retailers, planogram compliance tools stand out as powerful aids in simplifying visual merchandising efforts. Let’s delve into the transformative power of planogram compliance tools and how they make visual merchandising easier and more effective.

1. Ensuring Consistency in Product Placement

Planogram compliance tools ensure that products are consistently displayed on shelves according to predetermined planograms. This consistency not only creates an aesthetically pleasing shopping environment but also reinforces brand identity and enhances customer trust and loyalty.

2. Optimizing Shelf Space

By adhering to planograms, retailers can maximize the utilization of shelf space, ensuring that every inch of retail real estate is utilized effectively. This optimization not only enhances the visual appeal of the store but also allows retailers to showcase a wider range of products, increasing the likelihood of impulse purchases.

3. Streamlining Merchandising Processes

Manual monitoring of planogram compliance can be time-consuming and labor-intensive. Planogram compliance tools automate this process, streamlining merchandising efforts and freeing up valuable time for store personnel to focus on other critical tasks such as customer service and sales.

4. Real-Time Monitoring and Alerts

Many planogram compliance tools offer real-time monitoring capabilities, alerting store managers to any deviations from the planogram as they occur. This proactive approach enables swift issue resolution, ensuring that shelves are always well-stocked and properly organized to meet customer demand.

5. Data-Driven Decision Making

Planogram compliance tools collect valuable data on product placement, customer behavior, and sales performance. By analyzing this data, retailers gain actionable insights into the effectiveness of their visual merchandising strategies, allowing them to make informed decisions to further optimize their merchandising efforts.

Conclusion

Planogram compliance tools are invaluable assets in the realm of visual merchandising, making it easier for retailers to create visually appealing and strategically organized store layouts. By ensuring consistency in product placement, optimizing shelf space, streamlining merchandising processes, providing real-time monitoring and alerts, and enabling data-driven decision-making, planogram compliance tools empower retailers to elevate their visual merchandising efforts and drive sales. In today's competitive retail landscape, embracing technology-driven solutions like planogram compliance tools is essential for staying ahead of the curve and captivating customers' attention in an increasingly crowded marketplace.

[bestplanogramming]

Cloud-based planogram software offers a powerful solution to streamline this process, ensuring your store shelves are always stocked and organized efficiently. This technology offers a range of benefits that streamline shelf management, improve inventory control, and optimize the overall shopping experience. 

[planovashopfittingsolutions]

Maximizing Retail Efficiency: The Power of Effective Store Layouts and Inventory Organization

A well-equipped shopfitting warehouse and efficient shelve managementsystems are critical components of successful retail operations. These are critical in boosting store productivity, increasing product visibility, and overall shopping experience. This article discusses the necessity of shelf management techniques as well as the importance of a well-stocked and ordered shopfitting warehouse in driving retail success.

Shelve management systems are the tools, techniques, and technology used to arrange and maintain retail shelves. These solutions are intended to improve inventory management, increase sales potential, and maximise product visibility. Retailers may guarantee that their products are presented attractively, easily accessible to customers, and refilled efficiently by employing effective shelf management systems.

Planograms are an important component of shelf management systems. Planograms are visual representations that help with product placement and layout on retail shelves. They consider aspects such product size, brand familiarity, sales history, and customer preferences. Retailers may manage shelf space, create visually appealing displays, and strategically arrange products to maximise sales potential by using planograms.

Furthermore, Shelve management systems often incorporate technologies such as electronic shelf labels (ESLs) and barcode scanning systems. ESLs allow shops to update and show real-time pricing information, promotions, and product descriptions. This eliminates the need for manual price tag updates and guarantees store uniformity. Employees may analyse stock levels, evaluate sales patterns, and streamline restocking procedures with barcode scanning devices, allowing for more efficient inventory management.

Shopfitting warehouses are critical to the adoption of effective shelf management systems. A shopfitting warehouse acts as a central centre for storing, organising, and distributing retail store fixtures, fittings, and equipment. Shelving units, display racks, signs, lighting fixtures, and other shopfitting components are all housed in it.

A well-stocked shop fitting warehouse ensures that retailers have access to the products and resources they need to build functional and visually appealing store layouts. Retailers may simply purchase and replenish fixtures by keeping a thorough inventory of shopfitting components on hand. This enables for speedy store renovations, quick product display alterations, and the capacity to adapt to changing market trends.

Efficient warehouse shopfitting also contributes to cost savings and operational efficiency. Retailers can expedite procurement procedures, minimise lead times, and enhance inventory management by centralising shopfitting resources. This reduces the need for individual stores to keep significant stocks of fixtures and fittings on hand, lowering storage costs and eliminating the danger of excess or obsolete inventory.

A well-organized shop fitting warehouse also allows merchants to plan and execute store setups, restorations, and expansions more efficiently. Retailers may quickly modify shop layouts to accommodate changing product assortments, seasonal displays, or promotional campaigns with easy access to varied fixtures and fittings. This adaptability enables quick responses to market demands, ensuring that stores remain visually appealing and current with retail trends.

A shop fitting warehouse also functions as a knowledge centre and resource hub for merchants. It gives you access to industry knowledge, design advice, and best practises for shop layouts and merchandising techniques. Retailers and shopfitting professionals can work together to produce innovative and functional store designs that maximise sales potential and improve the overall consumer experience.

Finally, excellent shelf management systems and the assistance of a well-equipped shop fitting warehouse are critical to enhancing retail productivity. Retailers can improve product visibility, inventory management, and sales potential by utilising shelf management solutions. A well-stocked and well-organized shop fitting warehouse allows retailers to easily access the fixtures, fittings, and equipment needed for visually appealing store layouts. It allows for more effective store setups, restorations, and expansions while lowering costs and increasing operational efficiency.

Retailers can create an optimum shopping experience for their customers by combining shelf management technologies and a well-equipped shop fitting warehouse. Retailers can carefully position products on shelves using planograms, increasing exposure and boosting cross-selling and upselling opportunities. ESLs and barcode scanning systems, for example, allow accurate pricing information and streamlined inventory management, decreasing errors and enhancing overall efficiency.

Retailers have access to a wide choice of fixtures and fittings with a well-stocked shop fitting warehouse, allowing them to construct visually appealing store layouts that coincide with their brand image. Retailers may create an environment that engages customers, promotes easy navigation, and highlights essential products or promotions using everything from shelving units to display racks, signage, and lighting fixtures. This not only improves the store's overall appearance but also produces a positive and memorable purchasing experience.

The shopfitting warehouse is also critical in ensuring quick reaction times to market needs. Retailers can swiftly adjust the layout of their stores to reflect seasonal changes, new product releases, or shifting consumer tastes. Retailers may embrace chances and stay ahead of the competition by having the right fixtures on hand, driving consumer interaction and optimising sales potential.

Furthermore, the consolidation of shopfitting resources in a central warehouse reduces the burden on individual stores to manage their own inventories. This reduces redundancy in procurement processes and maximises space use. Retailers may concentrate on their primary business operations, knowing that the shop fitting warehouse will provide a dependable and efficient supply chain for their store setup and remodelling needs.

[govindhtech]

Infosys and NVIDIA efficacy and new Generative AI solutions

Boosting Enterprise Productivity with Generative AI

Infosys, a global leader in next-generation digital services and consulting, and NVIDIA have announced that they have expanded their strategic relationship with the intention of assisting organizations all over the world in driving productivity improvements with generative artificial intelligence applications and solutions.

Through the expanded partnership, the NVIDIA AI Enterprise ecosystem of models, tools, runtimes, and GPU systems will be made available to Infosys Topaz, which will enable the company to develop an AI-first collection of services, solutions, and platforms that make use of generative AI technology. As a result of the merger, Infosys will develop products and services that clients can utilize to quickly and effectively incorporate generative AI into their operations.

In addition, Infosys wants to establish an NVIDIA Center of Excellence, in which it would train and certify 50,000 of its workers on NVIDIA AI technology. This will enable the company to give generative AI knowledge to its broad network of customers in a variety of industries.

“In order to better serve our customers all around the world with AI-based services, Infosys is transforming itself into an AI-first organization. Nandan Nilekani, co-founder and chairman of Infosys, stated that the company’s clients are looking at more complex AI use cases that have the potential to drive considerable commercial value across the entirety of their value chain. “The capabilities and solutions provided by Infosys Topaz are complementary to those provided by NVIDIA’s core stack. We are producing end-to-end industry leading AI solutions by merging our capabilities and training 50,000 of our staff on NVIDIA AI technology. These solutions will assist businesses on their road to become AI-first.

“Generative AI will drive the next wave of enterprise productivity gains,” stated Jensen Huang, creator and CEO of NVIDIA. “The NVIDIA AI Enterprise ecosystem is scaling up swiftly in order to provide the platform for generative artificial intelligence. Together, NVIDIA and Infosys will train a cadre of experts to assist companies in utilizing this platform to build bespoke apps and solutions.

Full-Stack Integration with NVIDIA Gives Advanced Infosys Solutions Their Power

Infosys employs the full-stack NVIDIA generative AI platform, which includes enterprise-grade hardware and software, to innovate throughout its business operations. Additionally, the company assists customers in the development of generative AI applications for use in business operations, sales, and marketing.

With the frameworks, pretrained models, and toolkits provided by NVIDIA AI Enterprise, such as the NVIDIA NeMo LLM framework, NVIDIA Metropolis for computer vision, and NVIDIA Riva for speech AI. Infosys has already built a number of offerings to multiple AI-first enterprise solutions across industries. These offerings may be found here. These are the following:

Integrating the Infosys Video Analytics platform with NVIDIA Metropolis brings the power of computer vision to address challenges faced by the retail industry. Some of these challenges include the following: creating frictionless shopping experiences; improving merchandising and planogram compliance; reducing shrinkage; monitoring inventory; extracting real-time intelligence; checking compliances for health, safety, and other areas; as well as for logistics, manufacturing, and utilities.

Combining the Infosys Generative AI Labs with the NVIDIA NeMo framework, which enables enterprises to fine-tune and fast-track deployments of massive language models suitable for a wide range of enterprise use cases, hence delivering a platform that is both cost-effective and easily scalable. Infosys is enhancing its Responsible AI Toolkit with the help of NVIDIA NeMo Guardrails in order to construct powerful intelligent practices to protect against the possible hazards of generative artificial intelligence. These risks include intellectual property infringement, bias and toxicity, hallucinations, and security threats.

Infosys is developing AI-driven solutions for the next generation of contact centers by combining NVIDIA Riva’s voice and translation AI with its own Infosys Cortex platform. These include language neutralization features for seamless multilingual support as well as arming contact center staff with real-time customer intent and sentiment analysis tools to improve customer satisfaction and encourage brand loyalty. Language neutralization features may be found here.

The collaboration extends to the development of digitalization applications, with a particular emphasis on the creation of solutions for enterprise use cases spanning 3D workflows, design collaboration, digital twins, world simulations, and other domains.

Infosys and NVIDIA are working together to develop AI-powered solutions for a variety of problems, including those pertaining to 5G, cybersecurity, and the energy transition.

[visulon]

Revolutionary Visual Merchandising Planning Solution

Visulon Visual Merchandising Planning tool is designed to streamline the entire merchandising planning process, from the creation of a planogram to the allocation of merchandise. It enables retailers to plan their seasonal merchandising campaigns and promotions in advance, allowing them to stay ahead of the competition and ensure they have the right products in stock at the right time.