#Online Shopping Advertising Campaign London

[elevate-business-solution]

Expert Google Shopping Ads Agency Services in London

Elevate your online sales with our expert Google Shopping Ads Agency Services in London. Our team designs targeted campaigns that showcase your products to a broad audience, driving traffic and boosting sales. We optimize your ads to appear when potential customers are searching for products like yours, ensuring high visibility and engagement.

[mariacallous]

On Boxing Day pro-Palestine demonstrators met customers at the Zara sale in the Westfield shopping centre, in Stratford, east London. They were not there to wish them the compliments of the season.

‘Bombs are dropping while you’re shopping,’ they chanted, as police stood by to make sure the protests did not turn violent. ‘Zara is enabling genocide,’ their placards read.

Quite what they wanted bargain hunters to do about the Israeli forces bombing the Gaza Strip, they never said. Lobby their MPs? Politicians are on their Christmas holidays. Join the Palestinian armed struggle?  It was unclear whether the shopping centre had a Hamas recruitment office.

But on one point the demonstrators were certain: no one should be buying from Zara. Even though the fashion chain has not encouraged Israel’s war against Hamas, earned income from it, or supported Israel in any material way, it was nevertheless “exploiting a genocide and commodifying Palestine's pain for profit”.

Zara, in short, has become the object of a paranoid fantasy: a QAnon conspiracy theory for the postcolonial left.

The Zara conspiracy is an entirely modern phenomenon. It has no original author. Antisemitic Russians sat down and wrote the Protocols of the Elders of Zion in the early 20th century. There was an actual “Q” behind the QAnon conspiracy: a far-right activist who first appeared on 4chan message boards in 2017 to claim that a cabal of child abusers was conspiring against Donald Trump.

The Zara conspiracy was mass produced by social media users: an example of the madness of crowds rather than their supposed wisdom. The cause of the descent into hysteria was bizarre.

In early December Zara launched an advertising campaign featuring the model Kristen McMenamy wearing its latest collection in a sculptor’s studio. It clearly was a studio, by the way, and not a war zone in southern Israel or Gaza. McMenamy carried a mannequin wrapped in white fabric. The cry went up that the Spanish company was exploiting the suffering of Palestinians and that the mannequin was meant to represent a victim of Israeli aggression wrapped in a shroud.

The accusation was insane. No one in the photo shoot resembled a soldier or a casualty of war. Anyone who thought for 30 seconds before resorting to social media would have known that global brands plan their advertising campaigns months in advance.

Zara said the campaign presented “a series of images of unfinished sculptures in a sculptor’s studio and was created with the sole purpose of showcasing craft-made garments in an artistic context”. The idea for the studio setting was conceived in July. The photo shoot was in September, weeks before the Hamas assault on Israel on 7 October.

No one cared. Melanie Elturk, the CEO of fashion brand Haute Hijab, said of the campaign, ‘this is sick. What kind of sick, twisted, and sadistic images am I looking at?’ #BoycottZara trended on Twitter, as users said that Zara was ‘utterly shameful and disgraceful”���.

To justify their condemnations, activists developed ever-weirder theories. A piece of cardboard in the photoshoot was meant to be a map of Israel/Palestine turned upside down. Because a Zara executive had once invited an extreme right-wing Israeli politician to a meeting, the whole company was damned.

Astonishingly, or maybe not so astonishingly to anyone who follows online manias, the fake accusations worked. Zara stores in Glasgow, Toronto. Hanover, Melbourne and Amsterdam were targeted.

What on earth could Zara do? PR specialists normally say that the worst type of apology is the non-apology apology, when a public figure or institution shows no remorse, but instead says that they are sorry that people are offended. Yet Zara had not sought to trivialize or profit from the war so what else could it do but offer a non-apology apology? The company duly said it was sorry that people were upset.

“Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created,” it said on 13 December, and pulled the advertising campaign

That was two-weeks ago and yet still the protests in Zara stores continue. On 23 December activists targeted Zara on Oxford Street chanting , 'Zara, Zara, you can't hide, stop supporting genocide', even though Zara was not, in fact,  supporting genocide. On Boxing Day, they were at the Stratford shopping centre.

Zara has apologised for an offence it did not commit. There is no way that any serious person can believe the charges against it. And yet believe them the protestors do. Or at the very least they pretend to believe for the sake of keeping in with their allies.

Maybe nothing will come of the protests. One could have argued in 2017, after all, that QAnon was essentially simple-minded people living out their fantasies online. Certainly, every sane American knew that there was no clique of paedophiles running the Democrat party, but where was the harm in the conspiracy theory?

Then QAnon supporters stormed the US capitol in January 2021. Will the same story play out from the Gaza protests? As far as I can tell, no one on the left is challenging the paranoia. I have yet to see the fact-checkers of the BBC and Channel 4 warning about the fake news on the left with anything like the gusto with which they treat its counterparts on the right.

To be fair, the scale of disinformation around the Gaza war is off the charts, and it is impossible to chase down every lie. But when fake news goes from online fantasies to real world protests, from 4chan to the Capitol, from Twitter to the Westfield shopping centre, it’s worth taking notice.

Sensible supporters of a Palestinian state ought to be the most concerned. No one apart from fascists, Islamists and far leftists believes that Israel should not defend itself. And yet the scale of its military action in Gaza is outraging world opinion. Mainstream politicians, who might one day put pressure on Israel, remain very wary about reflecting the anger on the streets.

They look at the insane conspiracy theories on the western left and see them as no different from the insane conspiracy theories that motivate Hamas, and they back away.

The Palestinians need many things: an end to the Netanyahu government, and an end to Hamas. But they could also use allies in the West who do not discredit their cause with dark, gibbering fantasies.

[ppcagencynetworkuk]

AR Magic in PPC

Turning Ad Interactions into Memorable Experiences

In the ever-evolving world of digital marketing, Pay-Per-Click (PPC) advertising has proven its mettle in driving targeted traffic and boosting conversions. However, a new form of magic is infusing life into PPC campaigns, transforming mere ad interactions into captivating and unforgettable experiences. Enter Augmented Reality (AR), the technological marvel that is reshaping how users engage with ads. In this article, we explore how AR is turning the tables in PPC, creating experiences that resonate and linger, all while keeping a focus on a PPC Company London.

The Enchantment of Augmented Reality

Augmented Reality overlays digital elements onto the real world, effectively blending the virtual and physical realms. With AR, users can interact with digital content as if it were part of their environment, offering an unparalleled level of engagement. This technological wizardry, when integrated into PPC campaigns, turns static ads into dynamic encounters that are not easily forgotten.

Crafting Memorable Experiences

Visualize Products in Your Space: Imagine searching for furniture online and stumbling upon a PPC ad from a London-based PPC company that specializes in interior design. Instead of simply viewing pictures, AR allows you to see how that new sofa would fit in your living room. You can place, rotate, and scale the 3D model of the sofa, creating an immersive preview that informs your purchase decision.

Try Before You Buy: When considering fashion items or accessories, AR lets you virtually try them on. London-based fashion brands utilizing AR in their PPC ads provide users the ability to see how a pair of shoes or a piece of jewelry complements their style. This interactive trial before purchase adds a layer of confidence and excitement to online shopping.

Interactive Ads: London, with its bustling atmosphere, is the perfect setting for interactive AR ads. Imagine a PPC ad for a restaurant. Through AR, you can interact with a 3D menu, watch dishes being prepared virtually, and even see reviews from fellow diners hovering around the eatery. This immersive experience creates a sense of connection and compels you to explore the restaurant in person.

London's AR-Powered PPC Landscape

London, a hub of innovation and culture, is an ideal canvas for AR-powered PPC Agency London campaigns. As a global city at the forefront of technology adoption, London-based PPC companies are harnessing the power of AR to deliver unique experiences to their audiences.

Keywords: PPC Company London

For London-based businesses aiming to excel in the PPC game, integrating AR is a strategic move. By partnering with a PPC company in London that specializes in AR integration, businesses can create campaigns that stand out in a crowded digital landscape.

In a city known for its diverse business ecosystem, London PPC companies are utilizing AR to differentiate their clients' campaigns. By blending digital innovation with traditional advertising approaches, they craft experiences that resonate with the city's dynamic audience.

In a city like London, where innovation is the norm, AR-powered PPC campaigns are gaining traction, captivating audiences and driving results.

As the digital advertising landscape continues to evolve, the partnership between PPC and AR is a powerful testament to the potential of technology to create engaging and lasting brand experiences. In London, where the heartbeat of progress and creativity thrives, AR's magic in PPC is leaving an indelible mark on the way businesses connect with their audiences.

[adagencyappplcombine]

Marketing Magic: How Augmented Reality is Revolutionizing Advertising Campaigns

In the ever-evolving landscape of marketing & advertising, staying ahead of the curve is essential for brands looking to make a lasting impact. One of the most groundbreaking advancements in recent years is the integration of Augmented Reality (AR) into advertising campaigns. AR has transformed the way brands interact with consumers, creating immersive and engaging experiences that go beyond traditional advertising methods. In this guest blog, we’ll explore how AR is revolutionizing marketing & advertising campaigns and how companies like Apppl Combine are leading the charge in this exciting new era.

The Rise of Augmented Reality in Marketing & Advertising

Augmented Reality has swiftly moved from the realm of science fiction to a practical tool for marketers. Unlike Virtual Reality (VR), which creates entirely new worlds, AR overlays digital elements onto the real world, enhancing what we see, hear, and even feel. This technology has opened up endless possibilities for brands to connect with their audiences in more interactive and personalized ways.

Brands across various industries are leveraging AR to create memorable experiences that resonate with consumers. Whether it’s through interactive product demonstrations, virtual try-ons, or gamified marketing campaigns, AR is enabling brands to engage with their audience on a deeper level. For example, beauty brands are using AR to allow customers to virtually try on makeup before making a purchase, while furniture companies offer AR apps that let users see how a piece of furniture would look in their home.

The Impact of AR on Consumer Engagement

One of the key advantages of AR in marketing & advertising is its ability to drive consumer engagement. Traditional advertising methods, such as print and TV ads, are often passive and one-sided. In contrast, AR creates a two-way interaction where consumers can actively participate in the experience. This increased engagement leads to higher retention rates and a stronger emotional connection to the brand.

AR also allows for more personalized marketing. By using data analytics, brands can tailor AR experiences to individual preferences, ensuring that each interaction feels unique and relevant. This level of personalization not only enhances the consumer experience but also drives conversion rates and brand loyalty.

Success Stories: AR Campaigns that Made an Impact

Numerous brands have already reaped the benefits of integrating AR into their marketing & advertising strategies. One notable example is IKEA’s AR app, which allows customers to visualize how different furniture pieces will look in their homes. This innovative approach not only simplifies the buying process but also enhances customer satisfaction by reducing the uncertainty associated with online shopping.

Another success story comes from Pepsi’s “Unbelievable Bus Shelter” campaign. The company transformed a London bus shelter into an AR experience that showed unexpected and surreal scenarios, such as a tiger walking down the street or a UFO landing nearby. This campaign generated massive buzz and social media engagement, demonstrating the power of AR to capture attention and create shareable content.

Apppl Combine, a leader in the marketing & advertising industry, has also embraced AR to help clients achieve remarkable results. By combining creativity with cutting-edge technology, Apppl Combine has developed AR campaigns that captivate audiences and deliver measurable outcomes.

The Future of AR in Marketing & Advertising

As AR technology continues to evolve, its applications in marketing & advertising will only expand. We can expect to see more brands adopting AR to create immersive experiences that blur the lines between the digital and physical worlds. The future of marketing lies in creating meaningful connections with consumers, and AR is proving to be a powerful tool in achieving this goal.

Conclusion

Augmented Reality is no longer just a buzzword—it’s a game-changer in the world of marketing & advertising. By offering unique and interactive experiences, AR has the potential to revolutionize how brands connect with their audiences. Companies like Apppl Combine are at the forefront of this transformation, helping brands harness the magic of AR to create campaigns that leave a lasting impression.

Ready to elevate your advertising campaigns with Augmented Reality? Contact us at Apppl Combine and let’s create marketing magic together!

[icallmarketing]

London PPC Services: Drive Results with Targeted Pay-Per-Click Advertising

In a bustling city like London, standing out in a competitive market can be a challenge. Pay-Per-Click (PPC) advertising is one of the most effective ways to gain visibility, attract customers, and grow your business online. At iCall Marketing, we specialize in providing top-tier PPC services for London businesses, helping you reach your target audience and achieve your marketing goals with precision.

Why Choose PPC Advertising?

PPC advertising allows businesses to place their ads directly in front of potential customers at the exact moment they are searching for your products or services. Unlike traditional advertising methods, PPC is highly targeted, ensuring that your marketing budget is spent efficiently. Here’s why PPC is a smart choice for London businesses:

Immediate Results: Unlike SEO, which can take time to show results, PPC ads can start driving traffic to your website as soon as they go live.

Targeted Audience: PPC lets you target specific demographics, locations, and even the time of day your ads are shown. This ensures your ads reach the people most likely to convert.

Cost Control: With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to drive relevant traffic to your site.

Measurable ROI: PPC platforms like Google Ads provide detailed analytics, allowing you to track the performance of your campaigns and measure your return on investment.

London PPC Services by iCall Marketing

At iCall Marketing, we offer a comprehensive range of PPC services tailored to meet the needs of businesses in London. Our goal is to help you maximize your online advertising efforts and achieve the best possible results. Here’s what we offer:

Google Ads Management: As a certified Google Partner, we have the expertise to create and manage high-performing Google Ads campaigns. From keyword research to ad creation and ongoing optimization, we handle every aspect of your campaign to ensure maximum visibility and conversions.

Bing Ads Management: While Google dominates the search engine market, Bing Ads can be a cost-effective way to reach additional audiences. We manage your Bing Ads campaigns to help you tap into this valuable market.

Social Media Advertising: Reach your audience where they spend their time—on social media. We create and manage targeted PPC campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter, ensuring your ads engage and convert.

Remarketing Campaigns: Convert previous visitors into customers with remarketing ads. We create personalized ads that follow users who have shown interest in your business, keeping your brand top-of-mind.

Display Advertising: Expand your reach with visually engaging display ads across the Google Display Network and other platforms. We design and manage campaigns that attract attention and drive traffic to your site.

E-commerce PPC: For online retailers, we offer specialized PPC services to increase sales and improve ROI. From Google Shopping Ads to Amazon Advertising, we help you reach shoppers who are ready to buy.

How We Work

Our approach to PPC is data-driven and focused on delivering measurable results. Here’s how we work:

Initial Consultation: We start by understanding your business, goals, and target audience. This allows us to create a tailored PPC strategy that aligns with your objectives.

Campaign Setup: We handle everything from keyword research and ad creation to setting up tracking and analytics. Our goal is to ensure your ads are optimized for the highest possible performance.

Ongoing Optimization: PPC is not a set-it-and-forget-it strategy. We continuously monitor and adjust your campaigns to improve performance, reduce costs, and increase ROI.

Reporting and Analysis: We provide regular reports that highlight key metrics and insights. Based on this data, we make informed adjustments to keep your campaigns performing at their best.

Why Choose iCall Marketing for London PPC Services?

At iCall Marketing, we understand the unique challenges of running a business in London. Our team of PPC experts is dedicated to helping you succeed online. Here’s why clients choose us:

Expertise: With years of experience in PPC management, we know what it takes to create successful campaigns that drive results.

Customized Strategies: We don’t believe in one-size-fits-all. We tailor our PPC strategies to your specific needs and goals, ensuring your campaigns deliver the best possible outcomes.

Transparent Reporting: We provide clear and detailed reports on your campaign’s performance, so you always know how your budget is being spent and the results you’re getting.

Local Knowledge: As a London-based PPC agency, we understand the local market and can help you connect with your target audience in the city.

Get Started with PPC in London Today

If you’re ready to boost your online visibility and attract more customers, iCall Marketing is here to help. As a trusted PPC agency in London, we have the skills and experience to make your campaigns a success. Contact us today to schedule a consultation and discover how our PPC services can benefit your business.

[brandfelldigitalmarketing]

Facebook vs Instagram vs LinkedIn : Which one is better for your digital marketing?

Social media has changed the whole businesses of the world engaging with their target market. With so many social media channels available, one of the first challenges is determining which can best meet the needs of your specific business. To make your decision-making process easier, join hands with Brandfell social media marketing services London. Additionally, we are here to list the social media best practices to help you achieve good results on each platform.

Facebook vs Instagram vs LinkedIn: A definitive guide for understanding the best social media marketing services London

Choosing the right social media marketing companies London for your business needs careful attention to your target market, content strategy, and business goals. We Brandfell, the foremost social media marketing services London, use powerful social media tools strategically and effectively that help to wave your business unlimitedly. 

Know the platforms!

Facebook connects with your audience by providing brand awareness.

Instagram is perfect for visually focused brands who want to showcase their products and services.

LinkedIn is the best platform to generate leads and connect with others in your industry.

However, each platform has its limitations, and our Brandfell social media services London know which platform best aligns with your goals and target audience. Thus, we keep the name as one of the best social media marketing companies London.

How to find the best Facebook advertising company London?

With Facebook’s continued growth and popularity, brands are turning to this platform to extend their reach and connect with consumers. Facebook’s unique features and demographics make it the perfect platform for several social media marketing companies London to build digital marketing campaigns and efficiently connect with customers.

Make sure that your social media marketing companies London hit these steps;

Establish Business Pages: Only a professional Facebook advertising company London, like Brandfell, posts regular updates, shares images and videos, and engages with your followers.

Build Groups: Creating groups makes a community around your brand and interacts with your target market. It is an effective method used by many social media marketing companies London to build online presence and connect with audiences successfully.

At Brandfell Facebook advertising company London, reach the ads to your target audience more effectively which leads to better visibility.

 Automated Chatbots provide automated information, order, notifications and more. 

Marketplace: Our social media marketing services London list your products on Facebook Marketplace for free and capture people in your local area.

Digitalise through Instagram marketing agency London

Instagram is a remarkable visible medium that is appropriate for a younger marketplace. With over 1 billion energetic users, Instagram offers plenty of ways to interact with your target market visually appealing by using Posts, Reels, Lives, IGTV, and Stories. The Instagram marketing agency London usually allows a connection with followers and increases the chances of constructing a devoted target market. 

Posts, Reels, IGTV, and Stories: At Brandfell Instagram marketing agency London, take advantage of the different ways and formats in which you can engage your audience.

Story Stickers: Using questions, polls, locations, and link stickers to make your stories live.

Live Events: Live session on your profile and prompt followers to join you with a pop-up notification.

Shoppable Tags: Tag-specific products in your photos turn the audience toward your shop.

Instagram Shopping: Shopping for your eCommerce store, making it easy for customers to purchase merchandise without delay from the app.

Establish your brand with the top LinkedIn advertising agency London 

LinkedIn is a professional networking platform that can generate high-quality leads. Using Brandfell LinkedIn advertising agency London, helps you create more lead generation, which can lead to increased sales and revenue.

Carousel Posts: The LinkedIn Advertising agency London, like Brandfell, shares downloadable slideshows.

 Publishing brilliant content and updates helps to expand your reach and build trust.

Live sessions help to interact with your audience.

Newsletters allow your followers to subscribe directly from LinkedIn.

With the right platform and technique, social media marketing becomes a powerful way to sell your business and engage together with your audience.

At Brandfell, we have a team of social media marketing services London  advertising professionals who assist you in creating a custom social media advertising and marketing plan tailored to your enterprise’s specific needs and desires. We can help you decide on high-quality social media systems to reach your target audience, develop attractive content that resonates with your followers, and monitor your social media metrics to measure the achievement of your campaigns.

[stylisticstudio]

Ecommerce Web Design in London to Crete Own Online Shopping Store

In the digital age, having a strong online presence is vital for businesses, especially in a bustling metropolis like London. E-commerce web design is more than just creating an online storefront; it is about crafting an engaging and efficient shopping experience that can significantly boost sales and enhance brand awareness. If you want to make your own e-store to sell products or promote services, a better option is available through E-Commerce website design in London offered by recognized website design companies.

User Experience (UX) and User Interface (UI) Design:

The design should be intuitive, allowing customers to find what they need with minimal effort. Clear categories, a robust search function, and straightforward navigation are essential.

With a significant number of consumers shopping on mobile devices, your website must be mobile-friendly. Responsive design ensures your site looks and functions well on all devices.

Fast loading times are crucial. Slow websites can frustrate users and lead to high bounce rates.

Use high-quality images and a cohesive colour scheme that aligns with your brand identity. Visual appeal can greatly influence a customer’s perception of your brand.

Consistent use of logos, fonts, and brand colours helps build brand recognition and trust.

Secure Payment Gateways: Integrate trusted payment methods to ensure the security and convenience of transactions.

Shopping Cart and Checkout Process: A streamlined checkout process can reduce cart abandonment. Include features like guest checkout, multiple payment options, and a clear progress indicator.

Product Pages: Detailed product descriptions, high-quality images, and customer reviews can help drive conversions.

Leveraging SEO and Digital Marketing

An aesthetically pleasing and functional website is just the start. To increase sales and create brand awareness, you need to attract visitors. Search Engine Optimisation (SEO) is crucial in this regard. By incorporating relevant keywords, optimising product pages, and creating engaging content, you can improve your search engine rankings and attract organic traffic.

In addition to SEO, consider leveraging social media marketing, email campaigns, and pay-per-click (PPC) advertising. These strategies can help drive traffic to your site and convert visitors into customers.

Working with Professionals in London

London boasts numerous web design agencies that specialise in e-commerce. Collaborating with professionals who understand the local market can be incredibly beneficial. They can offer insights into the latest design trends, consumer behaviours, and effective marketing strategies tailored to the London market.

Summary: Creating an e-commerce web design London involves a blend of appealing design, seamless functionality, and strategic marketing. By focusing on these elements, businesses in London can develop an online shopping portal that not only increases sales but also enhances brand awareness.

[ainews]

As the shopping season ramps up, many stores are being criticized for their lack of options for men who identify as cyclops, a mythical creature with a single eye in the middle of their forehead. Despite the growing acceptance and representation of diverse identities in society, it seems that the fashion industry is still lagging behind when it comes to inclusivity for cyclops individuals.

One of the main issues raised by the community is the lack of clothing options that accommodate their unique physical characteristics. With only one eye, cyclops men often struggle to find clothes that fit comfortably and flatter their body shape. "As a cyclops, I have a hard time finding shirts that don't have a huge empty space where my second eye should be," says Gary, a 32-year-old cyclops from New York City. "And don't even get me started on trying to find sunglasses that fit."

Another issue is the lack of representation in mainstream fashion campaigns and advertisements. Cyclops men are rarely featured in fashion magazines or on runways, further perpetuating the idea that they do not belong in the fashion world. "It's disheartening to constantly see models with two eyes and perfect symmetry in fashion campaigns," says Marcus, a 25-year-old cyclops from Los Angeles. "It makes me feel like I'm not good enough or that I don't fit in."

Many are also calling out stores for the lack of diversity in mannequins. While some retailers have made efforts to include diverse body shapes and sizes in their mannequins, there is still a distinct lack of mannequins with a single eye. "It may seem like a small thing, but seeing mannequins with two eyes everywhere just reinforces the idea that cyclops men don't belong or aren't desirable," says Sarah, a 42-year-old cyclops from London.

In response to the criticism, some stores have made efforts to be more inclusive by offering specialized sizes and styles for cyclops men. Online retailers such as "OneEyeFitsAll" and "Cyclops Couture" have emerged, offering a range of clothing options specifically designed for cyclops individuals. However, these options are often limited and come at a higher price point than mainstream clothing.

Experts believe that the lack of options for cyclops men in the fashion industry can be attributed to ableism and discrimination. "There is a long history of discrimination and exclusion towards individuals with disabilities in the fashion industry," says Dr. Lisa Evans, a disability studies professor at New York University. "While progress has been made in recent years, it's clear that more needs to be done to ensure that all individuals are represented and included in fashion."

Overall, the outcry from the cyclops community highlights the need for the fashion industry to be more inclusive and diverse. Stores and brands must do better to represent and cater to individuals of all shapes, sizes, and abilities. It's time for the one-eyed fashion-forward individuals to have their time in the spotlight.

[mywebhero]

Why PPC Advertising is a Game-Changer for Businesses

Pay-per-click is a well-known online advertising model that allows businesses to drive relevant website traffic. It is one of the most efficient forms of advertising since you will only have to pay when your ad gets clicked on. This can help prevent advertisers from investing vast chunks of their marketing budgets into ad campaigns that cannot be measured quantitatively.

PPC: How Does It Work?

Pay-per-click advertising is a famous digital advertising model where you, as the advertiser, must pay an amount every time someone clicks on one of your ads and visits your website. The primary goal of PPC ad campaigns is to buy visits for a particular site. It is the best way to generate a specific user action, such as purchasing a product or registering to your website. Now that you understand what PPC marketing is let's check out the top advantages of using PPC for your online marketing!

Stay Within Your Budget!

With other forms of online advertising, you are always at risk of exceeding your maximum marketing budget. However, PPC enables you to set the maximum budget for your online ads. Whether you are a small mom-and-pop shop in a small town or a multi-national conglomerate, you can easily adjust your ad spending to always stay within your limits. However, to do so, you must partner with an experienced PPC agency in London for ideal results.

It's Both Advertising And Marketing!

PPC marketing can also help your business boost its online visibility. By displaying ads on search engines and bidding on relevant keywords, firms can quickly appear at the top of search results and ad spaces. This enhanced visibility allows you to reach a wider audience and can help improve your brand's recognition amongst potential customers.

Most PPC advertising platforms (like google AdWords, Bing Ads, and Facebook Ads) offer incredible reach across channels multiple channels. This expansive network allows you to better connect with potential customers at different touchpoints in their online journey. If you want to learn more about other pay-per-click platforms, please speak with an experienced eCommerce PPC agency in the UK for clarity!

Enhanced Optimization To Reach The Right Audience

PPC platforms give you a complete breakdown of what is happening with your ads, including the total number of clicks, impressions, and conversions. Thanks to all this data, it is easy to find out if your ad is performing as expected and what you can do to correct the course in real-time. This allows professionals to create several variations of each advertisement to compare and see which works best.

Researching your ad's performance will also ensure you use all clicks effectively. With the proper optimization, you can better target the users you want! This will, in return, yield much better results since a customer who is a part of your target audience will stand a higher chance of clicking on the ad.

Overall, a PPC campaign can be highly effective if implemented correctly, but you must be careful not to try falling into intrusive advertising. Therefore, we suggest you work alongside an experienced professional to achieve ideal results.

[suryaprabisha1]

Elevate Your Brand: Unleashing the Power of Prabisha Consulting, a Digital Marketing Agency in London

In the bustling digital landscape of London, where businesses strive to stand out in the crowd, the role of a strategic digital marketing partner cannot be overstated. Enter Prabisha Consulting, a dynamic and innovative digital marketing agency in London that is redefining the game for businesses seeking online success. In this blog post, let's explore how Prabisha Consulting is making waves in the realm of digital marketing and helping brands soar to new heights.

A Glimpse into Prabisha Consulting:

Prabisha Consulting isn't your run-of-the-mill digital marketing agency. It's a powerhouse of creativity, strategy, and technological prowess, all tailored to meet the unique needs of businesses in the heart of London. From startups to established enterprises, Prabisha Consulting has been a driving force behind numerous success stories.

Strategic Approach to Digital Marketing:

What sets Prabisha Consulting apart is its strategic approach to digital marketing. Instead of adopting a one-size-fits-all mentality, the agency takes the time to understand the nuances of each client's business. By delving into the core values, target audience, and objectives, Prabisha Consulting crafts bespoke digital marketing strategies that ensure a strong online presence and meaningful engagement.

Comprehensive Service Portfolio:

Prabisha Consulting is a one-stop-shop for all your digital marketing needs. From search engine optimization (SEO) and social media management to content creation and paid advertising, the agency offers a comprehensive suite of services. This holistic approach ensures that every aspect of a brand's online presence is optimized for maximum impact.

Innovation at its Core:

In the fast-evolving landscape of digital marketing, staying ahead of the curve is crucial. Prabisha Consulting prides itself on being at the forefront of innovation. The team is well-versed in the latest trends, technologies, and algorithms, ensuring that clients benefit from cutting-edge strategies that deliver tangible results.

Measurable Results:

One of the hallmarks of a reliable digital marketing agency is its ability to provide measurable results. Prabisha Consulting excels in this aspect, employing data-driven analytics to track the performance of campaigns. This commitment to transparency allows clients to see the real impact of their digital marketing investments.

Client Success Stories:

The success of Prabisha Consulting is best reflected in the success stories of its clients. From increasing brand awareness to driving sales and conversions, the agency has played a pivotal role in the growth of diverse businesses. Client testimonials and case studies attest to the tangible and lasting impact of Prabisha Consulting's digital marketing strategies.

Local Expertise, Global Reach:

While based in London, Prabisha Consulting's influence extends far beyond. The agency leverages its local expertise to create global campaigns, recognizing the interconnectedness of today's digital landscape. This approach enables clients to reach a wider audience while maintaining a personalized touch.

Conclusion:

In the dynamic world of digital marketing, having a strategic partner like Prabisha Consulting can make all the difference. This London-based agency brings together creativity, innovation, and expertise to help businesses thrive in the digital sphere. So, if you're looking to elevate your brand and make a lasting impact online, Prabisha Consulting is the name to remember.

[aryan-skytrust]

Leading Digital Marketing Agency in London

Leading Digital Marketing Agency in London

Are you looking for a digital marketing agency in London that can help you grow your online presence, reach new customers and achieve your business goals? If so, you might be overwhelmed by the number of options available. How do you choose the best one for your needs?

To make your decision easier, we have compiled a list of some of the top digital marketing agencies in London based on their expertise, reputation and results. Whether you need web design, SEO, social media, PPC, content marketing or any other digital service, these agencies can deliver exceptional online experiences that will set you apart from the competition.

Apptension

Apptension is a creative product studio that combines creativity with technology and data to create innovative digital products. They work with founders, investors and creative agencies to help them launch and scale their ideas. From web and mobile apps to VR and AR experiences, Apptension can handle any challenge with their agile and collaborative approach.

Some of their notable projects include:

A VR game for BBC Earth that lets users explore the natural world in an immersive way.

A web app for The Economist that uses data visualization to show the impact of climate change on different countries.

A social media campaign for Adidas that leverages user-generated content to promote their products.

If you are looking for a digital agency in London that can turn your vision into reality, Apptension is a great choice.

Visit their website: https://apptension.com/

Skytrust IT

Skytrust is a leading Top digital marketing agency in London that specialises in SEO, paid advertising, social media and marketing automation. They have a proven track record of delivering results for their clients across various industries, such as finance, healthcare, education and technology.

Some of their key features include:

A dedicated account manager who will work closely with you to understand your goals and create a bespoke strategy.

A team of experts who will implement the best practices and tools to optimise your online performance.

A transparent reporting system that will show you the progress and ROI of your campaigns.

If you are looking for a digital agency in London that can help you generate more traffic, leads and sales, Iconic Digital is a great choice.

Visit their website: https://skytrustit.com/digital-marketing-services-in-uk/

Catch

Catch is a digital experience platform specialist that focuses on building exceptional digital platforms that enable brands to achieve their potential. They have expertise in web design, development, UX design, eCommerce and content management systems. They work with clients of all sizes and sectors, from startups to global corporations.

Some of their notable projects include:

A website redesign for World Animal Protection that increased conversions by 185%.

An eCommerce platform for The Body Shop that improved user experience and sales performance.

A content management system for Amnesty International that streamlined their editorial workflow and increased engagement.

If you are looking for a digital agency in London that can create a stunning and functional digital platform for your brand, Catch is a great choice.

Visit their website: http://www.catchdigital.com/

[mychampagne-mybubbles]

PLEASING: A PRETENDED MARKETING MIX

This is a basic structure for any marketing activation needed to put into works any business.

From what we see until now, this would be Pleasing's nail polish:

PRODUCT:

Concept: here

No primary (core) beauty routine

Nail polish Technology: Can be mixed in order to transform.

Usefulness: Top removal for more precise application

No packaging

Warranties of well-delivered + 24 months lasting since opened.

Design: extra large (perception) bottle.

PLACE:

Worldwide e-shop (with exceptions)

Limited pop-up store during launch in LA

PRICE:

We will see shortly but they might be using penetration & psychological price strategies.

Medium-High price positioning [1.38€/ml individual]

Shipping: can play a handicap in the purchase decision stage. [Shipping: 10,00€ to €14,20€* + plus taxes]

Mass mrk: 0.65€/ml • OPI: 1,09€/ml • Channel: 2.07€/ml • Dior: 2.49€/ml

PROMOTION:

Pack: -18% off (1.13€/ml) & stickers

Teasing on Harry months previous to launch.

selected PR activation in USA & UK

Main campaign: Online Buzz.

Outdoor Ad: Just in the UK

PROCESS:

Speciality consumption

Unknown industrial timing process. Probably rent a major existing one (such as many brands do).

Ljubljana (Slovenia) & London (UK)

TARGET:

Online Harry's fans.

PEOPLE & PHYSICAL ENVIRONMENT: Unkown

CONCLUSIONS:

The brand is relying on loyalty; whether a very safe promo + product (formula) are the channels to reach their goals. No need for packaging, sachets, testers, physical environment or other physical support (that other beauty brand has, not even the ambassador image fee since he is only the "voice") other than the logistic, which along the production are the major costs.

It is interesting to observe that the only investment a global brand as Pleasing has done is 1 slot of outdoor advertising in the UK (London, if I am not wrong) where there is actually NO point of sale at all and just right after the launch. Never announced before, never communicated a detail out of SM. Just a couple of screens with a date and a logo after Glendale's LOT show. It's the perfect equation. A couple more of this and all marketing experts and professionals can rest till eternity.

[gstqaobc]

🇨🇦🇬🇧🇨🇦STOP THE PRESSES🇬🇧🇨🇦🇬🇧

STOP PRESS: We thought you'd be delighted to hear that, thanks to members’ generosity, our first advertising about the League for many years in La Belle Province appeared today in the leading newspaper of Quebec City, Le Soleil. If you would like to receive a pdf copy of the ad, please request by return email.   ECOMM 8.5.21 A JUBILEE BLESSING...OUR THANKS... LEAGUE FLAGS - again available LEAGUE TARTAN SCARF - update and last but not least A SPRING SALE OF MONARCHICAL ITEMS PLATINUM JUBILEE MEDAL Our thanks to the many members who told us they have contacted their MP and the Prime Minister’s office to express their support for the issuance of this Medal in the Canadian tradition.  We look forward to hearing of replies any of you may receive; and we ask you keep up the chain of advocacy by thinking of friends to whom you can send our original message, and urge then to participate in our efforts. A BLESSING ON THE QUEEN IN THE IROQUOIAN TRADITION A member of the UEL Association who is a Kanienkehaka Embassador at Large, wrote to the League as follows: Please remember our Mohawk members, who would like to express our good wishes and thanksgivings to our Sister. You may be familiar with our ceremonial blessings, and the thanksgiving address to be offered before all matters; it is an Iroquoian custom:

Next year marks the 70th Anniversary of The Queen’s reign. Our Monarchy has never before seen a Platinum Jubilee! Thus the occasion calls for celebration, thanksgiving and above all, a sense of gratitude and unity. LEAGUE FLAGS NOW AVAILABLE FOR PRE-ORDER AT DISCOUNTED RATE With hundreds of new members in recent months, the League has received a number of requests as to when we will re-issue the League Flag. Part of our Armorial Bearings, it bears a Royal Crown by personal permission of Her Majesty The Queen. Produced for many years by our friends at the Flag Shop, it is ideal for your den or boathouse, a kid's bedroom, college dorm - with grommets so it can if you wish also be flown on a flag pole outdoors Its dimensions are 24 x 42 inches, and it is made of 200d nylon.  We order and keep only a limited stock, so as not to tie up funds in inventory, as it is a specialty item. PRE-PRODUCTION SPECIAL: $85 INCLUDES POSTAGE LIMIT: TWO PER MEMBER If you wish to reserve a Flag (we should receive it in around three weeks) kindly access the League’s online store at https://store.monarchist.ca/en/products and make a “Fighting Fund” donation for $85.  We will know your purpose, and get a Flag right off to you once we have received them.   THE LEAGUE’S TARTAN SCARF Progress Report Thanks to our friend Matthew Rowe, who runs the Prince of Wales-patron Campaign for Wool in Canada, we have located a UK manufacturer who is willing to manufacture scarves in a small quantity by commercial standards. The fine Tartan chosen by you, and designed by our member Carol Martin, will be woven of  wool, sized 180cm (app 70 in) X 30cm (app 11½ in) with tassels of 7cm (app 2 3/4 in). We will approve the cloth material this coming week. It appears a custom label may be expensive given the quantity required - we will do our best to resolve that issue and deal with somewhat tiresome but important details remaining, such as the method of shipping to Canada and potential duty and taxes. It is our hope to come up with firm pricing in June, and shortly after to solicit pre-orders within the price range acceptable to the several hundred members who expressed interest in a scarf.  All of which is to say - we are on track, and look forward to producing and getting to you the League’s first - and long overdue - piece of apparel suitable for both women and men!   AND NOW.... WHAT (SOME OF) YOU’VE BEEN WAITING FOR... OUR SPRING SALE! These monarchical souvenirs, for one reason or another not suited to our annual Silent Online Auction in September, have been donated to the League in recent months. Many would be suitable for young people to interest them in the Monarchy and history. IF YOU WANT TO PURCHASE AN ITEM/ITEMS, PLEASE CONTACT US FIRST TO MAKE SURE YOUR CHOICES ARE STILL AVAILABLE. WE WILL THEN CALCULATE THE POSTAGE APPLICABLE TO YOUR ORDER, AND GIVE YOU A LIMITED TIME TO PAY ONLINE VIA THE LEAGUE STORE, THE ONLY FORM OF PAYMENT FOR THIS SALE, BEFORE MAKING THEM AVAILABLE TO THE NEXT MEMBER REQUESTING. 1) THREE CORONATION 1953 MAGAZINES The Sphere, Illustrated, and The Illustrated London News, lovingly used condition, each telling the story of the Coronation as only the British can do!  The advertising is fascinating, too. These will be enjoyed as living images and texts describing the beginning of a glorious Reign! $20 2) SIX ROYAL SOUVENIR PUBLICATIONS Maclean’s magazine’s tribute to Diana on her death; Pitkin glossy colour booklet Charles and Diana’s Wedding day; The Queen’s Silver Jubilee Pitkin-sized booklet; another similar-sized booklet by Ronald Allison: The Queen - The Life and Work of Elizabeth II; Illustrated London News Royal Year 1986; Illustrated London Newscoverage of The Marriage of Princess Anne, 1973. $25 3) HMY BRITANNIA POSTER Sized app. 16 x 20 inches, a glossy photographic portrait (2002) of The State Rooms aboard Britannia.  Especially appropriate now that the Yacht is, in a way, to be replaced by the HMS Prince Philip. In a tube with Britannia-watermarked tissue paper and a gold Britannia seal, we suspect it was sold at the resting place of the ship, now a tourist attraction. Some water stains. Will need to be dry mounted to remove creases from rolling, after which it will occupy pride of place in a den, a kid’s bedroom or a man cave! $25 4) A CRAZY FUN ITEM: COLOUR RUBBER 3-D DIANA KEYCHAIN You will never lose your keys with this app 1 3/4 inch high rubberized moulded Diana key chain! We’ve not seen anything like it previously. You might well use it - or display it as a sure conversation-starter on a shelf, perhaps next to a bobbling Queen! $20 5) SILVER JUBILEE MEDALLION & CHARLES AND “LADY DIANA SPENCER” WEDDING CROWN Both 1 1/2 inch diameter. Gold-coloured Souvenir medallion bears profile of The Queen, 1977, with a  surround referencing the Jubilee. The Crown, encased in a plastic holder by the Westminster Bank, is official coinage from 1983, with the usual image of The Sovereign on front, and verso, a profile of Charles and Diana with a surround referencing the occasion and year. $25 

(the mark on the Royal Arms is not a defect, but a seller's sticker that is not on our plate)6) UNUSUAL, RATHER-MODERN IN DESIGN, SOUVENIR PLATE FOR SILVER JUBILEE - BY WEDGEWOOD A heavy 10" plate produced by Wedgewood in 1977, respectful and colourful, but, in our view, not really “traditional” and thus of special interest. A deep blue silhouette of Thhe Queen in centre, surrounded by the Garter motto, with tne lancets extending which depict Heralds, Guardsmen and elements of the Household Cavalry and one Royal Shield surmounted by the Crown. Many decorative flowers, Rim references the Jubilee and states “God Save The Queen.” Crimson tracery surrounds the plate. Condition: as new $35   (The picture is the Van Dyke etching of the King, whose image appears in the framed print offered below)

7) A CANADIAN-FRAMED PRINT OF KING CHARLES ENGRAVING After the original by Van Dyke, the engraving from the original owned by the Earl of Pembroke, it is unusually but attractively framed, we believe in pine, ready to hang, with modern “Art handmade Plaque Canada” sticker on back. The entire object is app 10 x 13 inches, with the engraving proper about 5 ½ x 10 inches. Condition - engraving darkened by age but distinct; frame: excellent; print: slight water-stain foxing at bottom adds authenticity rather than detracting from the overall appearance. $50 8) BOOK: CHARLES & DIANA VISIT CANADA Vivid colour pictures, hardback, published by Collins, and covering many moments from the Royal couple’s 17-day first visit to Canada in 1983.  Condition: excellent. $15 9-14) LIVING HISTORY: DRY-MOUNTED ROYAL PHOTOGRAPHS From the collection assembled by the federal government in Diamond Jubilee year, these are terrifically “usable” as, hard mounted without “frames” they are light in weight - and ready-to hang in your den, or child’s room, or to fill a wall with multiple pictures! All are app 10 x 14 inches b&w unless noted otherwise. We will advise you of the postage cost at time of your inquiry, as this varies considerably depending on your postal code.  If anyone wishes to purchase all seven of these at a favourable price, please contact us immediately. 9.    In colour: Prince Edward in his late teens, a broad smile on his face as he leans against an oak and relaxes on autumn leaves with his Labrador Retriever.    $15 10.    Front cover of Paris Match depicting The Queen returning in the Golden Coach from her Coronation, Orb and Sceptre displayed, and Prince Philip by her side. $20 11.    Princess Elizabeth on the telephone in her office at Buckingham Palace, 1946.        $15 12.    In colour: The Good King, George VI of late, happy and beloved memory, wearing a tan jacket - a reflective portrait on the grounds of Buckingham Palace.    $25 13.     The Princesses Elizabeth & Margaret Rose, probably just after the war, looking ready to go out for an evening in lovely beaded formal dresses. $20 14.    Our favorite of this tranche of pictures. Colour shot of the Royal Family, shortly after the War, in the Palace Gardens. The King, The Queen and the Princesses are seated on wicker chairs - with Elizabeth’s dog beside her. This happy family - “we four” - exemplifies the bequest of a happy, close family life that made our Queen such an extraordinary person. $30 15.    Colour 3/4 length study of a beaming Princess Elizabeth, hands clasped in front, on her 19th birthday.    $25 16.    The shade of the Abdication not yet visible, this 1936 picture shows the future King and Queen as Duke & Duchess of York at the door of their Piccadilly residence, with a serious-looking Elizabeth holding her Mother’s forearm. $25  

I ABSOLUTELY LOVE BEING A PROUD MEMBER OF THE MONARCHIST LEAGUE OF 🇨🇦 CANADA 🇨🇦 

💜🙏🏻🙂✝️💟PG💟✝️🙂🙏🏻💜

GSTQAOBC 🇨🇦🇬🇧🇦🇺🇳🇿

[designclever]

OTHERWAY RELAUNCHES WEEZY TO CREATE A FOOD DELIVERY COMPANY THAT FEELS LIKE A MODERN DAY GROCER

London-based design and advertising studio Otherway, rebrand and relaunch Weezy, the new online supermarket that delivers groceries in 15 minutes. The new look aims to set Weezy apart from the competition by borrowing from the traditional world of grocery. The new brand is being launched across London with an entertaining digital and advertising campaign focused on the new proposition ‘What you want, when you need it’.

“With all the hype around tech, growth and innovation, brands have forgotten what people actually care about; product quality and service. That’s what makes Weezy special. They care deeply about the people and their products. This inspired our approach to design - they are a brilliant local grocer first, tech company second. It’s also a refreshing change from the usual innovative tech company design which we’re all growing a bit tired of”. Jono Holt, Otherway Founder.

The new brand world is inspired by the nostalgia of traditional grocery stores. The logo mark is a nod towards handwritten sign writing. The brand shapes are taken from traditional A-boards, price labels and point of sale. The colours of the brand also ignore the rules of technology branding - they’re muted yet still eye catching.

The packaging has gone plastic free and the new bags are what you expect from your local grocer rather than an online supermarket. The new advertising campaigns brings an entertaining, personable tone to the heart of the brand. Placing human insight in the work to give Weezy a real sense of being an independent shop.

The campaign will be seen across Central London in local outdoor posters.Launched in July 2020, Weezy is on a mission to change the way the world shops, pioneering first mile logistics to redefine the way people get their groceries.

The business, founded by Alec Dent and Kristof Van Beveren, is growing quickly having raised £1m in pre-seed funding followed by a further £20m in series A in July last year.

Website: weezy.co.uk

Instagram: @weezy

—

About Otherway

Born in 2013, Otherway specialises in launching new brands and innovating established businesses. We create, transform and invest in brands. Working in two ways, as partners alongside investors and entrepreneurs or in traditional client-agency relationships. We currently hold equity in a number of interesting new businesses. Our clients include: Strongbow, Moretti, Red Stripe, Fortnum & Mason, Unilever, Huckletree, Butternut Box, Psycle, Chapel Down and Farer.

Website: otherway.com

Instagram: @otherwaylondon

[poster45678]

Advantages and Disadvantages of Posters

There is not a single thing in the world that doesn’t have both merits and demerits.

Agree?

Similarly, you will find some merits and demits of posters. 

This post contains the most substantial advantages and disadvantages of posters. So this is going to be a balanced feed for you. Let us start with the advantages first.

 Advantages of Posters

The more art will be precise, the more beautiful it will be. A poster is just like that. As you know that a picture can speak a thousand words, so does a poster. Simply because a poster is nothing but a picture!

You can use an old poster for a current issue also. Suppose, last year, you were campaigning in the streets of London with posters for raising concern about climate change. Now the same posters you can utilize for a current or upcoming one because the issue is unchanged.

Poster production and poster consumption both are affordable. Poster advertising can be especially a good deal for small businesses. You can always expect a good return-on-investment (ROI) from poster advertisements. On the other hand, as a consumer, you can assign a printing hub like Print Britannia for posters at an unbelievably cheap rate!

Imagine how many passersby are there in busy places like shopping malls, bars, or popular spots daily. You don’t even need to push for your product. The collective consciousness of the people will digest your call-to-action!

Another advantage is- you can use posters with different messages at the same place and time. This artwork is not a movie that requires the same director and same characters!

Posters do impact instantly. It is still a great means of marketing in this era of the online revolution. Its immediate impact on the audience persuades them to purchase, or at least the impression increases your brand awareness.

 Now let us have a look at the disadvantages:

Disadvantages of Posters

First of all, we would say that a poster must be alluring enough. This is the most challenging side of poster application. Unless it attracts people, your spent pennies will be in vain.

All the passersby can’t be your potential customers. Nonetheless, you will have to remain in the crowd instead of a specific marketplace.

The words and image selection of posters can be time-consuming for many. Moreover, there must be consistency between image and text. Often people make a mess with posters.

Correction is impossible if it passes a printing machine. So you must have an eye for detail to have a quality poster.

You won’t get reviews from the viewers and customers. This is not an Amazon-type settlement at all! No one is going to leave a single comment leveraging you to improve your business strategy. You are NOT going to run a Facebook page of your business.

Any natural calamity or even non-stop rain can destroy your posters.

You can only provide limited information about your brand.

 Final Thoughts

Pros and cons of anything help us decide better. Hopefully, you have got the best idea in brief regarding the advantages and disadvantages of posters.