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joy-world · 4 years ago

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Master Social Engagement to Master Success in 21st Century!

Social Engagement as a Business trend!

In the past, only few businesses utilize social media as part of their business operations. Few businesses use it as a marketing tool, others use it as a two-way communication tool or seldom both.

Due to this Covid-19, we are unable to connect with our customers physically and this impacted not just in the business industry but also the rest of the world and the 21st century is demanding the entrepreneurs to adapt in the new normal.

21st Century

As rapid changes occurs and the demand of social media in business industry arise. Social media plays a vital role in business, because almost everyone and everything happens is in this particular platform.

Nowadays, focusing only on offering a high-quality product or service is no longer enough to stay competitive in this 21st century, you also need to keep your customers interacting with your brand to create a loyal relationship. As a entrepreneur, your priority should not only focus on gaining profit but also in creating a great customer relationship.

This might sound overwhelming for other business and fails to adapt the sudden change but this is an opportunity for other business to master success. One of the biggest factors that separate successful companies this 21st century from those that fail is an excellent social engagement strategy.

To master Social Engagement, you must figure out what it is and how it works!

What is it?

Social engagement is the involvement of a business to their customers in an online setting. Platforms such as social media, blogs, forums and your own website that connects you to your online community.

How it works?

You need to actively work to build a relationship. Social engagement is a long-term relationship with your customer and just like any relationship it takes patience and commitment to make it work.

How does Social Engagement impact your business?

Why businesses do it?

Social engagement plays an important role in stabilizing a business profile online. Based on Sprout Social’s Q2 2016 Index, they said that social media was considered to be the most preferred channel for a customer to engage with a brand. It does not guarantee that you'll have a 100% return in sales when you increase Social media engagement. A study that I found in the internet said that companies that engaged with customers increase in sales by 40% upwards. Furthermore, the Increase in Social Media Engagement will also result to an Increase in Brand Loyalty.

Reasons why you should master Social Engagement.

why should you do it?

Have an abreast of the market trends (Collect consumer data).

Acts as a Competitive Advantage (Flexible and approachable)

Acts as a Marketing tool (You reach large audiences)

In order to master it, AGAIN! it requires commitment and patience. Once you effectively done it, you will reap what you sow and more!

Speaking of effectivity, in order for you to Master Social engagement you can create a specialized team.

Collaborate!

why should I form a specialized team?

This might sound too much but trust me it works. Having a team who focuses on different angles is a way to make sure you’re doing everything right. As the saying goes, "two heads are better than one". You should build a team that consist:

A person who focuses on making contents.

A person who focuses on increasing sales

A person who handles negative feedbacks and hostile customers.

A person who focuses on increasing your audience.

Remember! You can personalize your own team. You should be creative in planning well how to maximize and utilize the use of your people and machines.

Tips on how to do it well

Start conversations or reach out

Be true. Share your story with your customers to give them a glimpse of your life and journey. be your own brand ambassador. Make sure to post things that are relevant to your audience. . Ask questions or give industry knowledge related and relevant to your business.

Engross

Participate in the latest topics and happenings, Jump on relevant topics and join their conversations. This will give your brand the view that you care about the current happenings. Engage with your customers for example, whenever they mention you, or message you make sure to have a feedback as soon as possible.

Adapt to current trends

Throw contests and create a giveaway. Make sure you are aware of the trends and adapt it.

Be consistent

Commit yourself to a scheduled routine to make sure you are doing everything on time. Remember to reply, whenever a customer messages you, always make sure to reply even if it is a good or bad message.

Invest in knowledge towards Social Engagement

Train your man power to master this business trend by attending webinars, Team Meeting, etc., and other programs that are related to social engagement. This will definitely help you monitor and protect your brand.

Those are the starting key points you should remember when starting social engagement. eventually, if you keep doing it creatively and consistently, there's no doubt you'll master it in no time.

Now, Let's move on to the advantage and disadvantages of doing Social Engagement.

Advantage

These are some advantages that you will gain when you do social engagement.

Opportunities in Paid advertisements offer

Builds brand Recognition

You drive traffic to your website - this is an opportunity to your business to be widely known by a larger audience.

Ability to assess your performance - easy for you to track your progress if you're making profitable returns.

You can create viral content - your followers can share with their followers which gives you a wider reach (with lower cost) than a traditional marketing campaign.

Disadvantage

There are also disadvantages in doing this, what's important is you'll know how to cope up with it.

Negative feedbacks are inevitable - People use social media to share their experiences either good or bad. If someone had a poor experience with your business, or just hate your business it opens a door of opportunity for them to share their poor experience with others. No matter how bad the review is addressing the issues can speak volumes about your company and its values so always reply..

You can embarrass your company - Using wrong hashtags, making unnecessary post and many more will always reflect in your business. Think before you click. Always do your research before posting content on social media.

Social Media Engagement isn’t something done overnight - Social engagement is a day to day task that needs patience and dedication. Just do your best to maximize your resources to expect great returns.

You must constantly create contents and interact with your customers. As mention above this is a daily task, which means you need to look for content everyday and keep searching for relevant knowledge towards your business. You can find for a company t5hat offer social media engagement service.

You don’t see immediate results. You must be patient and wait a few weeks to see results before you can adjust your campaign. Be patient

To wrap up our discussion you should know how to measure your social engagement activity. This will not only help you keep in track of your strategies but also help you derive new ways to do it effectively and efficiently.

How to measure social engagement

this will help you know if you're doing enough for your business

Data that is the results of your social engagement can help to highlight whether your social engagement strategy is working and if you have to create new strategies. This will make you create a deeper understanding with your customers. This is also useful in making the right business strategies and decisions. you need to set goals in your team to measure achievement. Always keep in mind that your goals should be relevant and realistic to your business strategy.

This is a way to measure it!

Facebook – Likes/reactions, comments, shares, messages, clicks, and followers

Twitter – Retweets, favorites, Tweet replies, direct messages, clicks, and followers

Instagram – Likes, comments, messages, clicks, views (Stories and Live), and followers

LinkedIn – Likes, comments, shares, messages, clicks, and followers

YouTube – Views, likes, comments, shares, clicks, and subscribers

Over all, If you manage to utilize your resources such as time, money, man power and machines effectively and efficiently in social engagement, you can expect to increase your brand name, customer relationship, much better strategies, and achieve the objectives of the organization and beyond. Even if you encounter some hurdles along your way, make sure to adapt and be flexible. The facts mentioned above shows you no reason to not do social engagement. This will highly benefit your business and brings you closer in mastering success. So are you ready to master success this 21st century? what are you waiting for?

Thank you for reading! I hope i helped you gained knowledge in this topic.

Credits to the owner of the photos:

Photo 1: (Republic world, Forbes, vector Stock, Lime survey, Time Magazine, The James G. Martin academic Renewal)

Photo 2: (Faith on campus)

Photo 3: (Financial Times, INSEAD Knowledge, and EVR Advertising)

Photo 4: (Social Pro, InTouch CRM, Marketing91, Business, Real Estate, Life and Stuff Amongst Other Things)

Photo 5: (Ballantine, Science how stuff works, Robert Harding, Entrepreneur resources, Impact Branding Design, The free dictionary)

Sources:

https://www.business2community.com/social-media/4-ways-you-can-boost-social-engagement-for-your-business-02173864#:~:text=Social%20engagement%20involves%20communicating%20with,connected%20to%20your%20online%20community.

https://www.laneterralever.com/blog/social-engagement-key-social-media-success#gref

https://www.webfx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html

https://cs-agents.com/blog/social-media-engagement/

https://www.entrepreneur.com/article/330344

#business trends #social media #business #social engagement #21st century #customer relationship management #customer loyalty #brand recognition #marketingsuccess #marketingstrategy

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patriotsnet · 3 years ago

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Who Has More Billionaires Democrats Or Republicans

New Post has been published on https://www.patriotsnet.com/who-has-more-billionaires-democrats-or-republicans/

Who Has More Billionaires Democrats Or Republicans

Tom Steyer And Kathryn Ann Taylor $598 Million

Steyer is an environmentalist and former hedge fund manager at Farallon Capital who made his fortune picking diamonds out of the dust, as one magazine put it. In 2012, Steyer walked away from his company to focus full time on political activism and philanthropy. He and his wife, Taylor, have an estimated net worth of $1.6 billion and have become top Democratic donors.

Steyer launched an online petition urging Trumps impeachment that has garnered 6.1 million signatures and made establishment Democrats uneasy. He opted not to donate any money to Democratic Party committees this year after Democrats in Congress voted to reopen the government despite failing to reach an immigration deal.

Steyer has pledged to spend nearly $120 million in the 2018 midterm campaign, including $70 million to NextGen America, his nonprofit focused on climate change that is helping register and turn out young voters and people of color. Speaking to a student on the Cal State Fullerton campus this fall, Steyer said, You can change this world, or it can be run by a bunch of arrogant, entitled, rich white old men.

A spokesman for Steyer says much of the money he spends wont be documented by campaign finance filings submitted to the Federal Election Commission but in IRS filings due next year.

These Are The 10 Billionaires Who Influence Politics In America The Most

When Travie McCoy and Bruno Mars sang about how much they wanted to be billionaires, mostly they were interested in living the good life for themselves. Actual billionaires in the United States have found avenues for their money that accomplish much more. Given the vast amount of wealth they control and their outsized role in the American political process, the extremely rich have access to corridors of power in America the rest of us can only dream of.

The Brookings Institution’s Darrell West devised a ranking to sort out which of these larger-than-life figures are the most politically powerful, factoring in “campaign expenditures, activism through nonprofit organizations and foundations, holding public office, media ownership, policy thought leadership and behind-the-scenes influence.” Ranging from media moguls to high-profile philanthropists to serving Cabinet members, here are the real top 10 influencers on American political thought and action today.

Linkedin Cofounder Reid Hoffman Donated $9315826 Mostly To Democrats

Total donations: $9,315,826

Party Affiliation: Democrat

Net worth: $1.9 billion

Reid Hoffman was an early employee of PayPal and one of the first investors in Facebook, according to Forbes. Hoffman founded Linkedin in 2003. Hoffman sold LinkedIn for $26.2 billion to Microsoft in 2016 and now sits on Microsoft’s board, according to Forbes.

Hoffman gave $8,317,326 to Democrats and $433,500 to Republicans in 2018, according to the Center for Responsive Politics.

Heiress Deborah Simon Donated $97 Million To Democrats

Party Affiliation: Democrat

Net worth: Unknown

Deborah Simon is the daughter of Indiana shopping mall developer Melvin Simon. Simon inherited a portion of her father’s fortune after a bitter legal battle over his estate with her stepmother Bren Simon, according to Forbes.

Simon’s family had a net worth of $6.8 billion in 2014, according to Forbes.

Americas Top 20 Ceos Donated To The Midterm Elections At Republicans And Democrats:

Jeff Bezos, Amazon.com

John B. Hess, Hess Corp.Total: $877,600

Stephen Wynn, Wynn Resorts LimitedTotal: $797,467

James Rupert Murdoch, Twenty-First Century FoxTotal: $506,666

Stephen James Luczo, Seagate TechnologyTotal: $469,825

Steven Roth, Vornado Realty TrustTotal: $432,400

Leslie Herbert Wexner, L BrandsTotal: $359,700

Timothy C. Wentworth, Express Scripts HoldingTotal: $262,594

Mark J. Alles, Celgene CorporationTotal: $195,682

Ian C. Read, Pfizer Inc.Total: $181,833

Joel S. Marcus, Alexandria Real Estate EquitiesTotal: $175,400

David M. Zaslav, Discovery, Inc.Total: $143,600

Gregory Q. Brown, Motorola SolutionsTotal: $132,150

David A. Ricks, Eli LillyTotal: $128,020

David N. Farr, Emerson Electric Co.Total: $127,033

Leonard S. Schleifer, Regeneron PharmaceuticalsTotal: $125,000Worlds Best CEOs Rank: #576

A. Jayson Adair, Copart

Charles William Ergen, DISH Network Corporation Total: $119,900Party: $51,300 DEM; $53,600 GOP

Marc N. Casper, Thermo Fisher ScientificTotal: $118,100

Robert A. Iger, Walt DisneyTotal: $111,800

Republicans Are Racist And Not Shy To Lie About It

Today’s republicans are not Abraham Lincoln alike. The neo-cons are all racist, like Donald Trump, Jan Brewer, Donald Sterling, Mike Huckabee, Rick Perry, Sarah Palin, Bob McDonnell… The name list just can go too long. Of course, not all republican are racists but their party has a racist culture and their public racist comments and behaviors are just too common and normal. If you talk about the history of two party, the republican party might not be that racist, but today’s republican are way more racist than any party out there. I’m neither a conservative nor liberal, that I’m independent. But I support democrat party because this party is not racist and try to direct the country’s culture to diversity and multiculturalism. It is just too late for those racist cons try to change the nation back to a white country, if you take into the consideration that there are almost 30% of people are minorities.

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Us Democratic Fundraising Arm Outraises Republican Counterpart In July

Supporters of Democratic U.S. presidential nominee Joe Biden gather with their cars for a socially distanced election celebration as they await Bidens remarks and fireworks in Wilmington, Delaware, U.S. November 7, 2020. REUTERS/Jonathan Ernst

WASHINGTON, Aug 20 – The fundraising arm of the U.S. Democratic Party raised more money in July than its Republican counterpart, helped by big contributions from billionaire donors including investor George Soros and former Google Chief Executive Eric Schmidt.

Disclosures filed on Friday with the Federal Election Commission showed the Democratic National Committee raised about $13.1 million last month, above the $12.9 million raised by the Republican National Committee.

The RNC still had more money in the bank at the close of the month – $79 million compared to nearly $68 million held by the DNC – although Democrats narrowed the gap.

Raising more money does not necessarily translate into Election Day victory, but a big bank account helps U.S. parties support their candidates’ campaigns and pays for ads and polling.

Democrats have narrow majorities in the U.S. Senate and the House of Representatives, and losing control of either in the November 2022 contests would be a blow to Democratic President Joe Biden’s agenda.

Soros, a famed investor and a bogeyman of conservatives due to his status as a major donor for liberal causes, gave the DNC at least $250,000 in July.

Yes Republicans Are Racists

Their policies and programs result in cutting benefits for blacks and increasing benefits for whites – since due to discrimination blacks have a higher proportion getting assistance, and represent a smaller proportion of defense contractors. Their policies against Affirmative Action directly impact blacks, yet the Republicans have no policy against ending discrimination against blacks. You will never see Sarah Palin give a speech on the struggle of black Americans. You will never see a Tea Party representative give a speech about racial segregation in our society. The Tea Party Republicans think blacks have on average lower income and status in society not because of racism but because blacks ‘choose’ these lifestyles. Thus, their explanation of differences in racial incomes is based on race itself. By definition, most are in fact racist

Investor Timothy Mellon Gave $10 Million Mostly To Republicans

Total donations: $10,061,000

Party Affiliation: Republican

Net worth: $1 billion

Timothy Mellon, the grandson of twentieth-century business magnate Andrew Mellon, funded the founding of New Hampshire-based railroad company, Guilford Transportation Industries, according to Forbes.

While most of Mellon’s donations were to conservatives, Mellon also gave $2,700 to Rep. Alexandria Ocasio-Cortez, according to The Guardian.

Billionaires Backed Republicans Who Sought To Reverse Us Election Results

Guardian analysis shows Club for Growth has spent $20m supporting 42 rightwing lawmakers who voted to invalidate Biden victory

An anti-tax group funded primarily by billionaires has emerged as one of the biggest backers of the Republican lawmakers who sought to overturn the US election results, according to an analysis by the Guardian.

The Club for Growth has supported the campaigns of 42 of the rightwing Republicans senators and members of the House of Representatives who voted last week to challenge US election results, doling out an estimated $20m to directly and indirectly support their campaigns in 2018 and 2020, according to data compiled by the Center for Responsive Politics.

About 30 of the Republican hardliners received more than $100,000 in indirect and direct support from the group.

The Club for Growths biggest beneficiaries include Josh Hawley and Ted Cruz, the two Republican senators who led the effort to invalidate Joe Bidens electoral victory, and the newly elected far-right gun-rights activist Lauren Boebert, a QAnon conspiracy theorist. Boebert was criticised last week for tweeting about the House speaker Nancy Pelosis location during the attack on the Capitol, even after lawmakers were told not to do so by police.

Heres the thing about the hyper wealthy. They believe that their hyper-wealth grants them the ability to not be accountable

Neither the Club for Growth nor McIntosh responded to requests for comment.

James And Marilyn Simons

Amount donated: $20.1 million

The couple has supported some of the biggest outside groups in Democratic politics during the midterms.

James Simons, for instance, donated $10 million to a single group, the House Majority PAC, which worked to help the party win control of the chamber in 2018. Hes an MIT-educated mathematician, who founded Renaissance Technologies, a New York hedge fund.

Simons worth more than $21 billion, according to Forbes stepped away from day-to-day management of the fund in 2009. Their aides did not respond to interview requests.

Are America’s Richest Families Republicans Or Democrats

Forbes took at look at the 50 richest clans on our new list of Americas Richest Families. There are a handful of politicians in the mix, and an overwhelming majority that support one political party far more than another.

Some of Americas wealthiest families wear their politics on their sleeves. Charles and David Koch, notorious for their support of right-wing causes, donated more than $2.2 million during the 2012 election, nearly all to Republican candidates. Jon and Patricia

Other members of rich clans have stepped into the political fray themselves. Penny Pritkzer, part of the family that owns the Hyatt hotel chain, became President Obamas Commerce Secretary in June 2013. Mark Dayton, an heir to the Dayton family fortune is a Democrat and the current governor of Minnesota. Pete du Pont, descendant of the founder of chemical giant DuPont, was a Republican governor of Delaware from 1977 to 1985 and ran for president in 1988. Dolph Briscoe, Jr., member of the Briscoe ranching family, was a Democrat and governor of Texas from 1973 to 1979. Ross Perot, Sr., is famous for his two impressive but unsuccessful presidential runs as an Independent. He and his son have donated to both parties, but they lean Republican.

Infographic: David Lada

One caveat: Some of these family fortunes are shared among dozens or even hundreds of people, so we were only able to track political donations of a subset of prominent members.

1. Walton Republican

James And Marilyn Simons Gave $22 Million To Democrats

Total donations: $22,165,010

Net worth: $21.6 billion

James Simons, the founder of quantitative hedge fund Renaissance Technologies, was named the highest-paid hedge fund manager of 2019 by Forbes. James and his wife, economist and philanthropist Marilyn Simons, are also major donors to Stony Brook University, where they met, according to Bloomberg.

Bezos Buffett Branson: What Do Americans Think Of Billionaires

With three billionaires featuring prominently in the news recently for their space race antics, the latest Economist/YouGov poll examines how popular a collection of the worlds richest people is among the U.S. public.

The men who are attempting private space expeditions may be doing something that most Americans support, though they are not especially liked as individuals. Jeff Bezos, Amazon founder and owner of space firm Blue Origin, receives favorable reviews from only 28% of people, compared to 50% who view him critically.

Elon Musk, CEO of Tesla and SpaceX, is divisive, with 39% approving of him but 38% disapproving. Musk receives much more positive judgments from Republicans than Democrats .

British billionaire Richard Branson, owner of the Virgin conglomerate including Virgin Galactic whose spacecraft took him to orbit last week is seen as more popular than not , although perhaps because more Americans have not heard of him .

Facebooks Mark Zuckerberg is the most negatively viewed of all the billionaires we asked about. This is particularly the case among Republicans, 69% of whom dislike him, although half of Democrats also dislike the social media CEO .

Related: Americans support sending astronauts to the moon and Mars

Image: Getty

Not A Generalization But The Majority Of Racists Are Republican

OK, as current proof of my point, http://img3.allvoices.com/thumbs/image/609/480/95031869-vote-romney.jpgSorry for the long link, but it completely proves my point. RACIST!Also, it is not uncommon for people to hold up highly offensive posters at rallies, speeches etc. For example, one said ‘Impeach the half-breed Muslim’ . Tell me again that that isn’t racist. I also want to make the point that NOT ALL MUSLIMS ARE TERRORISTS! PEOPLE SHOULDN”T CARE IF THEIR PRESIDENT IS MUSLIM ANYWAYS!!!!!!!!! I actually know many Muslims and they are awesome and some of the nicest people on earth . Just because some Muslims screwed up doesn’t mean that every Muslim is the same way. Don’t pull the argument about slavery, the parties have morphed and current examples are better.

Congress: More Democrat Millionaires Than Republican And Here’s Why

In a report from AllGov.com, we learn that for the first time more than half of all members of Congress are millionaires. But whats really interesting about the story is that it tells us there are more Democrats than Republicans in Congress who are millionaires.

That is not surprising to some of us, but it might be to a lot of people who have bought the Democrat/lamestream media narrative that Republicans are the party of the rich.

Let me tell you why this really is.

First, lets understand there is nothing wrong with being a millionaire, or a billionaire for that matter. Contrary to what the rhetoric of the Democratic Party suggests, the vast majority of rich people have earned their fortunes by working hard and accomplishing things that have benefited others. That includes those who have made their money by investing, because they have put their capital at risk to help finance businesses that create jobs and produce goods and services people want and need.

Having said that, how can it be that there are more Democrat millionaires than Republican millionaires when everyone knows the conventional wisdom that Democrats are the party of the working man and Republicans are the party of the rich?

Because thats a load of crap, thats how.

People who pursue business careers and later decide to run for Congress often do so because they see what a big problem the meddling of government is for the business community. And as you might expect, they run as Republicans.

There Is A Lot Of Flawed Logic Here

Anyone who equates conservative or Republican with racist is the exact thing they are projecting on others. Plain and simple.Racism is simply the lumping together of large groups of people and claiming they all have the same traits. Anyone who says that all conservatives are racist is exactly the same. The most racist people I have ever met have been liberals. But that doesn’t mean I think all liberals are racists. That’s absurd. But you continue on making generalizations about people you don’t even know. That just shows how tolerant and open-minded you really are.

These Democratic Billionaires Could Help Shape The 2020 Election

A small cluster of Democrats, led by former New York Mayor Michael Bloomberg, donated a combined $226 million to outside groups in the 2018 midterms for Congress, or nearly $1 out of every $5 spent by outside groups in those elections.

The spending helped Democrats win back the House. Now, some of these mega-donors including the billionaire pro-impeachment activist Tom Steyer are poised to help shape the 2020 races for the presidency and Congress.

Heres a glance at the Democrats five biggest donors and the amounts they donated to outside groups at the federal level in the 2018 election cycle, according to the nonpartisan Center for Responsive Politics:

How Americans Feel About Billionaires During The Pandemic

The pandemic has exacerbated wealth inequality, and many Americans are resentful of the fact that while they struggled, the wealthy made significant gains.

This unease is reflected in questions that speak to Americans more generalized opinions about the top 1 percent, which were generally shared across the political spectrum. Only 23 percent of those polled said they consider billionaires to be good role models for the country, while 65 percent said they dont.

Similarly, only 36 percent said they had generally positive feelings about billionaires, as opposed to 49 percent who said they did not. Black Americans said they had much more positive feelings about billionaires than did members of other racial subgroups: 45 percent said they felt positively, while only 39 percent said they felt negatively. Democrats were also more likely to be anti-billionaire than Republicans.

And yet Americans are broadly dismissive of some progressive rhetoric about something being fundamentally wrong with a society that features billionaires. Around 82 percent say they agree with the statement that people should be allowed to become billionaires similarly, 68 percent say they disagree that its immoral for a society to allow people to become billionaires.

Former Breitbart News Investor Robert Mercer And His Wife Diana Have Given $6544024 To Conservatives

Total donations: $6,544,024

Party: Republican

Net worth: Unknown

Robert Mercer, 73, is the former co-CEO of Renaissance Technologies, a hedge fund valued at $50 million in 2017, according to The New York Times. Mercer left the hedge fund in 2017 after clients, including the retirement fund for Baltimore’s police and firefighters, withdrew their investments from Renaissance over concern about Mercer’s political donations and involvement with Breitbart, The Times reported.

The $6.5 million that Robert and his wife Diana donated to Republicans in 2018 was the smallest figure they’ve given in any election cycle since 2012, CNBC reported. The couple, once among President Trump’s biggest supporters, have become fatigued by the resulting media attention, sources told CNBC.

The Philosophy Behind Republican Economic Policy

Republicans advocate supply-side economics that primarily benefits businesses and investors. This theory states that tax cuts on businesses allow them to hire more workers, in turn increasing demand and growth. In theory, the increased revenue from a stronger economy offsets the initial revenue loss over time.

Republicans advocate the right to pursue prosperity without government interference. They argue this is achieved by self-discipline, enterprise, saving, and investing.

Republicans business-friendly approach leads most people to believe that they are better for the economy. A closer look reveals that Democrats are, in many respects, actually better.

Jeff And Mackenzie Bezos $102 Million

The founder of Amazon and his wife, MacKenzie, made their first major political donation this September to a nonpartisan fund dedicated to helping elect veterans of all stripes to Congress. They have since tried to toe the middle road, handing $10,800 to Democrats and $16,200 to Republicans this cycle. Their top individual recipients have been Sen. Maria Cantwell and Sen. Cory Gardner .

Bezos, the worlds richest person, has faced criticism from both Republicans and Democrats. Trump has attacked him via Twitter over his ownership of the Washington Post; Sen. Bernie Sanders criticized him over the wages he pays his Amazon warehouse employees.

The Bezoses other top financial contributions this cycle have been to nonpartisan political action committees connected with Amazon and Blue Origin, his rocket company.

Richard And Elizabeth Uihlein $391 Million

Richard Uihlein is founder and CEO of shipping supply giant Uline. The Uihleins have been longtime donors to conservative politics in their home state of Illinois and nationwide, particularly aimed at achieving a more conservative judicial system.

The couple were major backers of Illinois Gov. Bruce Rauner and failed U.S. Senate candidate Roy Moore, and they bankrolled Janus vs. AFSCME, a Supreme Court case that succeeded in banning mandatory fees funding public employee unions.

The candidates and groups the Uihleins have backed are among the most conservative in the GOP, opposing abortion and transgender rights.

Uihlein and his wife maintain a low profile, rarely giving interviews.

The Nations Wealthiest Are More Likely To Be Republican Than The Average Americanbut Just About As Likely To Be Voting For Biden

How are Americas billionaires voting in the 2020 presidential election?

If you think theyre all coming out in support of their fellow Forbes 400 member, Donald Trump, youd be wrong. Over the past month Forbes sent every billionaire in the U.S. a brief election survey. We got 42 responses, from billionaires spanning the political spectrum.

The biggest takeaway: These billionaires are more likely to be Republican than the average Americanbut just about as likely to be voting for Joe Biden.

A recent Gallup poll shows that 28% of Americans identify as Republicans, 27% identify as Democrats and 42% identify as independents. Our billionaire cohort skewed farther right: 43% Republicans, 24% Democrats and 33% independents. Yet theyre swaying blue. Nearly half, or 48%, say theyre casting a ballot for Biden, compared to 40% for Trump. That tracks with the larger population, which favors Biden to Trump 51-42, according to RealClearPolitics RCP Poll Average. It also tracks with Federal Election Commission data, which shows more billionaires opening their wallets to support Biden than Trump.

Nearly as important as their votes is the billionaires money. Twenty-six billionaires say theyve donated money to a campaign this year, 26 also say theyve given to a political action committee, ten say theyve attended a fundraiser and four say theyve hosted a fundraiser themselves. Only seven of the 42 respondents say they havent done anything to support a candidate this year.

For The First Time Half Of Members Of Congress Are Millionairesdemocrats Worth More Than Republicans

Members of Congress continued to get richer last year, resulting in more than 50% of lawmakers possessing a net worth of $1 million or moresomething thats never happened before in congressional history.

Of 534 current members of Congress, at least 268 were millionaires, according the Center for Responsive Politics review of financial disclosure reports filed last year.

The median net worth for the 530 lawmakers who were in Congress as of the May 2013 filing deadline was $1,008,767up from $966,000 during the previous year.

The center also found that Democrats overall were a little wealthier than Republicans in Congress, $1.04 million versus $1 million. Both groups saw their collective net worth go up, from $990,000 for Democrats and $907,000 for Republicans in the previous year.

Democrats in the House were richer than their GOP counterparts, $929,000 versus $884,000. House Republicans, however, could boast having the richest member: Darrell Issa of California, who has had this distinction in other years. The Viper car-alarm magnate has a net worth of $464 million.

In the Senate, the GOP caucus was noticeably wealthier than the Democratic caucus, $2.9 million versus $1.7 million.

-Noel Brinkerhoff

S Donald Sussman $229 Million

A Florida native, Sussman founded New China Capital Management and the Paloma Fund, which was described in 2016 as a $4-billion hedge fund.

Sussman is a longtime donor to Bill and Hillary Clinton and was a prominent donor to Hillary Clintons 2016 presidential campaign. This cycle, his biggest contributions have gone to Democratic behemoth Priorities USA PAC and the Senate Majority PAC, which is working to flip control of the Senate. He has also given to efforts to expand voter access and has said he is driven by a desire to elect candidates who will bring about campaign finance reform.

Its very odd to be giving millions when your objective is to actually get the money out of politics, he told the Washington Post in 2016.

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cathrynstreich · 4 years ago

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12 Tips for Becoming a Successful Real Estate Agent in the Luxury Market

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone.

The luxury real estate market often has an air of “exclusivity” that feels impenetrable if you’ve never sold a listing or helped a buyer in those upper tier price points. And if you’re a brand-new luxury real estate professional, or aspiring to be, you might be asking yourself…

“Do you have to have connections?”

“Do you need to have sold a million-dollar listing before you can ‘join the club’?”

“How do you get your first client if you’ve never sold in that price range?”

The good news is, like anything, becoming a successful real estate agent in the luxury market is easier than you think when you have the right resources and mindset.

Does it help to have connections and experience? Of course. But even if you have neither, the doors are still open.

The truth is, becoming a successful real estate agent in the luxury market requires just as much effort as becoming a successful real estate agent in the traditional market. The most notable difference, however, is your return on investment.

Both markets require a deep understanding of real estate marketing strategy, the ability to network, and a knack for building meaningful relationships. So, why not go right for the higher price points?

If you’re ready to take the leap, here are twelve tactics to put you ahead of the curve.

When in doubt, co-list.

The biggest barrier to breaking into the luxury real estate market is inexperience, which of course creates a “catch-22” situation.

How do you start selling higher price points if everyone wants an experienced agent?

The answer: co-listing.

When you co-list a property, you’re not only building up your portfolio, you’re also seeing how more experienced luxury real estate professionals handle a high-priced transaction from start to finish.

In other words, you get a hands-on lesson in selling luxury real estate while still making a hefty commission—even if you’re sharing with the agent you’re co-listing with.

The other advantage to co-listing is growing your professional network. You’d be surprised at how many experienced agents are open to co-list, even if you’ve never met them in person before.

Why? Put simply, they’re also gaining commission from the transaction, which creates a win-win situation for the both of you.

Find a mentor.

Yes, this can include co-listing.

However, mentors don’t always have to co-list with you. Maybe your mentor is a luxury real estate coach or a retired luxury real estate agent or someone farther along in their real estate journey who works at your brokerage.

Whomever they may be, having a mentor gives you a major advantage by giving you another set of eyes on your business. This also keeps you from focusing on tasks that don’t move the needle in your business and keeps you from making costly mistakes.

Systemize your follow-ups.

Ever heard the saying, “Your network is your net worth”? That’s especially true when you’re on your way to becoming a successful real estate agent in the luxury real estate market.

The problem is most real estate professionals don’t systemize their follow-ups. Yet, the reality is, it can take years for some leads to turn into sales. In the traditional market, that wait might not result in a huge payoff. But in the luxury real estate market? A few years of nurturing can result in a multimillion-dollar sale.

With that in mind, it makes sense to create touch points with your network on a regular basis—not just when you need the business. Whether it’s once a week or once a month, it’s important to put follow-ups on your calendar and stick to the schedule.

Create a separate marketing budget.

It’s true: when you own the listings, you own the market.

Listing agents in the luxury market enjoy plenty of benefits, from a more predictable schedule to bigger commissions.

But, to own the listings, you have to have a marketing budget.

And the best way to have a marketing budget? Create a separate account just for your real estate marketing.

Keeping your marketing budget separate from your personal budget negates some of the pressure you might feel when you start listing. Clearly seeing your budget for ads, email marketing, print marketing, web hosting and anything else you’re going to spend on lets you know exactly where you stand at a glance.

This also helps you sort your taxes and accurately calculate your return on investment to see what’s working in your real estate marketing strategy and what’s not.

Nurture relationships with vendors.

Successful accountants, lawyers and financial advisors tend to have the same clientele as any successful real estate agent in the luxury market.

So, while it’s important to expand your network with folks who might become future clients, it’s also important to network with professionals whose clientele overlap with your own.

In fact, they should even be included in your scheduled follow-ups and nurtured with as much value as you would give any potential home buyer or seller.

Invest in your online presence.

Wouldn’t it be great if every time you created content, the right people saw it?

These days, most content won’t get seen without paid advertising. That means if your goal is to become a successful real estate agent in the luxury market, you have to invest in your online presence.

Besides paid advertising, you may also want to look into having a real graphic designer, web developer and copywriter help you create a professional website if it’s within your budget.

Automate your business where you can.

Time is money, especially in real estate. Having automated email flows for new and existing leads, pre-scheduled social media, and even automated outreach with the help of VAs and lead generation funnels can save you a ton of time on the back end, while allowing you more time in the field to create meaningful connections.

Never stop learning.

“Continuing education” doesn’t exactly have an exciting ring to it, but the more you learn, the more valuable you become to your clients. And the more valuable you are? The more you earn.

The most successful real estate agents in the luxury real estate market are the ones that never stop learning. They attend events, trainings, read, listen to podcasts and hone their knowledge and skills regularly.

Set goals just beyond your reach.

One thing most successful people have in common is the ability to not only set and reach their goals, but to keep raising the bar. It’s easy to get comfortable after your first few wins, but real success comes from setting goals that feel just beyond your reach.

Once you hit a milestone in your business, it’s important to keep setting goals so you don’t stagnate. In one of our recent Estate of Mind podcast episodes, Michael Lennington talks about planning for business success, and how to set yourself up to have more urgency to reach your goals.

Decide on a niche.

As a new luxury real estate professional, it’s smart to take just about any deal that comes your way. But as you grow and find your strengths, you’ll grow even faster when you double down on what works best for you.

Maybe you like to help new millennial luxury buyers? Or maybe you get along best with “old money” clients? Whatever your niche, be aware of it in your marketing—whether you seek it out yourself or it comes to you with time and experience.

Use both print and digital marketing to your advantage.

In real estate, there’s a tendency to dismiss certain marketing media if they don’t work the first time around. However, nearly any mode of marketing works if your message, brand and offer are dialed in. So, before you decide you’ll only invest in digital marketing or you’ll only invest in print, try both and optimize as you go before you pour more effort into one over the other.

Invest in your Certified Luxury Home Marketing Specialist

designation.

What if affluent clients were looking for you? When you earn your Certified Luxury Home Marketing Specialist

(CLHMS) designation, it can happen.

Why?

A CLHMS

designation not only puts you in The Institute’s public Member Directory, it also tells affluent clients that you’re an experienced, knowledgeable marketer who operates within their price point. And really, that’s all most luxury real estate clients want.

Earning your CLHMS

designation starts with becoming an active Institute member, which alone gives you access to a number of done-for-you marketing resources, tools, and an elite network of luxury real estate professionals.

Want More Resources Like These to Grow Your Luxury Real Estate Practice?

The Institute has a wide range of resources for you to invest in yourself at any stage in your luxury real estate career—even if it hasn’t begun yet.

– Subscribe to our Estate of Mind podcast and/or Estate of Mind video series on YouTube for monthly deep-dives into specialized luxury real estate topics with industry experts

– Take our Luxury Livestream or Luxury Online training to qualify for Institute membership and its many member benefits

– Visit your Membership Portal for brand-new training sessions, as well as our book, “Rich Buyer Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes,” which is available for free to all Institute members and also available on Amazon.

Diane Hartley is the president of the Institute for Luxury Home Marketing, a premier independent authority in training and designation for real estate agents working in the upper-tier residential market. Hartley brings her passion for luxury marketing and more than 20 years of experience growing and leading businesses to her role as president of the Institute.

The post 12 Tips for Becoming a Successful Real Estate Agent in the Luxury Market appeared first on RISMedia.

12 Tips for Becoming a Successful Real Estate Agent in the Luxury Market published first on https://thegardenresidences.tumblr.com/

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mediaheights · 2 years ago

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One of the biggest benefits of real estate social media posts is the ability to highlight your success stories to connect with clients. Your clients are spoiled for choice when it comes to finding an agent or company, so the more you're able to provide proof of your satisfied clients, the better. Build your brand with digital media & take the benefits of social media branding contact Media Heights. By Mediaheightspr.com

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absolutedigitalbranding · 4 years ago

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One of the biggest benefits of real estate social media posts is the ability to highlight your success stories to connect with clients. Your clients are spoiled for choice when it comes to finding an agent or company, so the more you're able to provide proof of your satisfied clients, the better. Build your brand with digital media & to take benefits of social media branding contact with Absolute Digital Branding.

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orioleroofing · 5 years ago

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Roofing Technology Trends to Watch in 2019

Reposted from https://www.reonomy.com/blog/post/roofing-technology

Roofing Technology Trends to Watch in 2019

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By Brian Howarth • Apr 23, 2019

It’s certainly no secret that technology is having a major impact on almost every facet of commercial real estate. The sector that may be benefitting the most, however, might be roofing.

With a continued dearth of laborers in the industry and high demand for projects, roofing technology is essential for more efficient and powerful work—from lead generation through job completion.

Here, we’ll look at the biggest advancements and trends in roofing technology that you should keep an eye on in 2019 to make sure you’re outpacing the competition.

Roofing Technology Trends to Watch1. More powerful ways to generate leads.2. Time-saving mobile apps.3. Software, everywhere.4. Drones on the rise.5. New, innovative, stronger commercial roof types.

Roofing Technology Trends to Watch in 2019

1. More powerful ways to generate leads.

First and foremost, where there are leads, there’s business to be had.

For commercial roofing companies, the most difficult part is finding viable leads on a regular basis.

Now, however, there are more efficient, more powerful ways to generate highly targeted commercial roofing leads—for new construction, general repairs, renovations, storm damage, and on.

Aside from the standards—your website, marketing, referrals, and word-of-mouth—roofers can now use lead generation platforms like Reonomy to search and identify properties based on many granular building-level, sales, and owner characteristics.

In any county nationwide, the Reonomy platform can be used to run a quick search for multi family and commercial buildings of a specific size and age.

Building-focused search filters include:

Number of units

Building Area Square Footage

Year Built

Year Renovated

Additionally, sales history can be added to a search to find brand new property owners or owners with large portfolios of similarly sized buildings.

Use cases include:

Finding old buildings in need of renovations.

Finding recent buyers looking to upgrade or build.

Finding recently storm-damaged buildings in need of immediate repair.

After identifying properties of interest, the platform can be used to see who the owners of each property are, LLC or individuals, along with their phone number, email and mailing address.

Exporting abilities allow you to export an entire list of search filters with the contact information of property owners included.

Finding leads with this level of targeting in a matter of minutes (if not seconds) gives commercial roofers an incredibly efficient lead generation process, while allowing for direct contact with decision-makers.

It also allows contractors to quickly put together a list of storm damage leads and get in touch with owners in immediate need of work.

TRY REONOMY FOR FREE

2. Time-saving mobile apps.

For a group as agile as on-the-go as roofers, the mobile revolution is extremely helpful when it comes to the paperwork and other minor tasks necessary for the job.

Instead of having to physically visit the roof of a building or spend long evenings filling out paperwork and building estimates to send to contacts, mobile apps allow roofers to do the following on the go:

Measure building roofs.

Share images and videos of a building across the company.

Build and share roof reports.

Send estimates to clients.

Create and send invoices to clients.

Generate leads.

Find an owner’s contact information on-demand.

Apps like Pitch Gauge and RoofSnap allow for measuring roofs directly in your phone.

JobFlex is a mobile app that allows commercial roofers to build estimates and create invoices on the spot.

You can also access Reonomy’s web platform on your mobile phone to find owners as we mentioned above, or, search a specific property address to find the contact information of an owner on-demand.

In the case that a contractor spots a storm-damaged property while driving to another job, they can pull up Reonomy to search that property and get the phone number of the owner.

START CONNECTING WITH PROPERTY OWNERS

3. Software, everywhere.

Many of the aforementioned mobile apps are part of a bigger story, as well.

In 2019, having so many software tools available is one thing, but now roofers can essentially interconnect their entire ecosystem of software tools across desktop and mobile so that their operations—both internal and client-facing—are primed for efficiency.

Having a CRM is an absolute essential for any commercial roofer. CRMs like Salesforce, AccuLynx, Contractor’s Cloud, or JobNimbus can easily be connected to QuickBooks, EagleView, and a number of other tools.

While a roofer’s CRM will be the heart of their systems, they can connect other platforms so that lead management, building measurements, project management, estimate creation and send, job task management, invoicing, payroll, receiving payments, and more are all intertwined.

Even apps like DroneDeploy can be integrated with Salesforce to create custom workflows.

All of these platforms can connect and communicate with one another so that each step of creating and completing jobs is seamless and easy. Not only do individual processes become faster, but the lag time in between different tasks is minimal.

With the ability to connect all of your roofing software and mobile apps, your company can become much more operationally efficient.

Most importantly, with the right software, you can spend more time scaling your business and connecting with property owners.

Read more about the must-use roofing software and apps here.

4. Drones on the rise.

Another roofing technology trend to note is that drones are becoming more and more common amongst roofers themselves, not just those using them for building inspections.

With respect to local regulations, of course, commercial roofers can use drones to analyze and see buildings in ways previously not possible.

High-resolution drone images can be used alongside apps like EZ3D for measuring the roof on a building.

Some roofers even use drone images for high-quality website and marketing images.

You can build your website and all of your marketing collateral using 4K aerial “before and after” pictures of projects you’ve completed.

You might even take an image of a project and share it with other local property owners via social media, or through a targeted mailer or email campaign.

Drones are mostly “set it, and forget it,” use-cases as well. Flights can be pre-programmed, where the drone will then take over, run its course, take photos, and land. The automation makes for great time-savings for roofers.

Not only that, but in the case of smaller commercial buildings or multi family properties, drones prevent the need for roofers to physically climb on a roof to take measurements, leading to less accident and injury risk.

5. New, innovative, stronger commercial roof types.

Energy and storm damage are leading the charge when it comes to advancements and trends in commercial roof types.

There is an ever-rising focus on incorporating sustainable energy into the building and renovation of roofs—common now is to have solar or PV panels installed at the time of new roof installations.

Amongst the more innovative commercial roof types being adopted, however, are those that minimize the energy needed to heat and cool buildings of various sizes.

Interesting examples include “cool roofs” and “green roofs.”

Cool Roofs

“Cool roofs” are those that keep heat out of buildings due to high solar reflectance. In other words, these roofs are made with materials that can absorb and reflect infrared and ultra violet wavelengths from the sun.

These roofs are usually white or other very light colors, as the typical roof color of black can significantly raise the temperature of a building on its own.

They’re also made with a certain elasticity, so they can expand as they absorb high levels of heat, without any damaging effects in returning to original size.

Cool roofs absorb more heat, allowing buildings to use much less energy to keep themselves cool, and by extension, reducing emissions and pollution.

Green Roofs

“Green roofs” look a bit prettier than the typical commercial roof, but serve a similar purpose than that of cool roofs—only doing so in a much different way.

These roofs are also sometimes referred to as “vegetated roofs,” or ��living roofs,” because they quite literally include soil and vegetation atop a building, with waterproofing layers built underneath.

Green roofs are amongst the most aesthetically pleasing eco-friendly commercial roof types available today.

The benefits of green roofs include:

The ability to absorb rainwater that would normally make its way through the mostly cement/paved streets of urban areas.

Providing shade and high levels of insulation to save on energy-use, much like cool roofs.

Lasting longer than conventional roofs—according to the GSA, green roofs are expected to last twice as long.

Another large part of the eco-friendly initiative in roofing includes moving towards roof types that require maintenance as opposed to replacements, therefore reducing waste from tear-offs.

A Need for More Strength

Lastly, as the severity of storms seems to continuously get stronger and stronger, the need for storm-resistant roofs has become more prominent.

The hurricanes of the last few years and 2018’s wildfires have led to a need for much better wind and fire resistance, for example, especially for shingles and other residential property roofing types.

Even Tesla’s new solar roof glass is promoted to be much stronger than the traditional roofing tile.

These innovations, and many more, are likely to continue and become the norm over the course of 2019.

A Roofer’s Delight

Roofing technology is nothing to sniff at. The industry has seen a ton of innovation despite a shortage of necessary hands involved.

2019 has shown a lot of positive movement in the industry, now leaving roofing companies with optimized means of finding new business, winning that business, and completing jobs beginning to end.

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netstripes · 5 years ago

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HOT OR NOT: Digital Marketing Trends You Need To Know Before 2020

With only one month to go, 2020 is almost upon us. Not only is it a new year but an entirely new decade as well. Yes, let that sink in! As you prepare your business for new challenges, risks, and growth in the upcoming year, here’s a list of the hottest trends in digital marketing that every small and medium business owner needs to know before 2020.

The Power of Videos 2019 has been a huge year for videos, especially on social media. When it’s done right, videos can be fun, interactive and informative. While many still prefer to consume information by reading, the number of people who would rather watch a video instead is rapidly increasing. In a fast-paced world, where everyone is time-poor and convenience is highly valued, videos seem to be the perfect answer.

image source: oberlo.com

So how can you adapt this to your business? For many business owners, the first obstacle in doing video content would be “I’m camera shy” or “I’m not sure what to say” or perhaps that nagging self-doubt feeling of “I’m not sure if people would want to listen to me.” We assure you, every YouTube content creator you’ve come across or motivational speaker has had to overcome one or more of these obstacles at some point in their lives.

Start small. Talk about what you know best: your business, your customers and how you can improve the quality of their lives. Videos perform better when it’s informative, interesting and connects to your audience on a personal level.

If you’ve already identified your customer personas, pen down a few video ideas that will take them through the customer’s buying journey. Make sure to focus these videos on their pain points, needs, and aspirations which will help you create a better relationship with your audience.

Voice Search Similar to videos, voice search will also be big next year. In 2018, it was found that 57 per cent of Aussies are using voice search (iProspect). Research also shows that Australians are adapting faster to voice search compared to their counterparts in the U.S. So one thing is certain, these numbers are only going to soar through the roof by next year.

image source: dialogtech.com

If you’re looking to jump on the bandwagon of enabling voice search for your business, one of the key things to focus on is getting search engine optimisation (SEO) for voice search right. Factor in the differences in the use of language and words when people type and verbally interact.

For example, someone would type “best pub parma near me’ and say “What is the best pub for parma near me”. So ensure to include long-tail keywords (which specifically describes what your audience might be looking for). As a result, voice search queries tend to be longer and have three to five keywords in length. Note that the search will include words like who, how, what, where, why, where and when and that you will have to fine-tune content to answer these specific questions.

If you want to take advantage of voice search, list your business on all the relevant platforms including Google My Business, Apple Maps, Bing and Yelp. This will help voice assistants such as Google search, Siri, Alexa, and Cortana find you during a search query.

Capitalising on online reviews will also help your business rank better on voice search so ask your customers to review your business on sites like Yelp and Google My Business. Coming up with a few keywords that are most suitable for your small or medium business will also increase your chances of being ranked better.

Augmented Reality

Both, Augmented Reality (AR) and Virtual Reality (VR) are not new concepts but their roles in our day-to-day lives are going to increase in 2020. With AR, more businesses will be able to offer personalised service whether it’s through their website or app to help customers make informed purchases.

Major companies such as IKEA, Kia, and Coco-Cola are already using AR technology to provide a personalised experience to their customers to solve different problems. Whether it’s demonstrating how certain furniture may look in a specific space by using an app or a visual introduction to new features of a car, AR is sure to change the customer journey and how we purchase.

If you’re interested in using augmented reality to give that extra advantage for your small or medium business, here are a few ways you can use it.

Include an AR marker on your printed catalogues or product packages, so with the help of an app people can access additional information or even make a quick order online.

If you’re in the field of real estate, augmented reality can be very useful in demonstrating a realistic presentation of the property. With a host of affordable AR apps available for this specific industry, this will help small scale businesses raise their standards.

Cybersecurity With over 23,000 Australian businesses reported to have experienced some form of cybercrime in 2019 (CIO Australia) the importance of cybersecurity is without a doubt crucial in 2020.

Business owners, irrespective of their size need to understand that their websites can be the target of a malicious cyberattack if they do not take necessary precautions. If you’re a small or medium business owner looking to set up your business online, make sure to have a thorough conversation on the different aspects of cybersecurity with the website development agency.

image source: stanfieldit.com

As much as growth, increasing leads and conversions are a priority for your business, protecting it from cyberattacks is a responsibility that should not be ignored.

Digital privacy is another area of cybersecurity business owners should be aware of to safeguard their data as well as of their customers’. Here are a few key steps you can practice to protect the digital privacy of your business.

Ensure that your website uses an SSL certificate and the HTTPS protocol especially on pages that collect sensitive data. Both the SSL certificate and the protocol use a high-level of encryption to secure data that is being communicated.

Multiple people using one login and password make it very difficult to find out when a privacy breach occurs. Therefore, make sure to use individual login accounts and strong passwords to protect against access via login credentials.

If your business has multiple accounts on different platforms, use Password Manager to create and retrieve strong passwords without too much of a hassle.

Personalisation We may share the world with 7.7 billion people but we’re all looking for a personalised experience that will make us feel special. Thankfully, no one is tasked with the mammoth obstacle of trying to please 7.7 billion humans. But the sentiment still stands true. In the new decade, more people will be looking for information, services, and products that are catering to their needs. Irrespective of how small or large your customer base is they all want a personalised service or experience. So how do you create content that will resonate with all of them?

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.“ ~Jamie Turner.

Companies including Coco-Cola, Amazon, and Netflix have been using personalisation to connect with their customers for years and are seeing great results. A personalised video campaign done by Cadbury in Australia, matching a Dairy Milk flavour to users based on the different elements from their Facebook, saw a huge increase in engagement and conversion rates.

image source: campaignlive.co.uk

Although these may be big brands with bigger budgets, small and medium companies can also adapt personalisation to their marketing campaigns. To get this formula right, you first need to understand your clients, their needs, their aspirations and problems better. Then create content that will resonate with them and help them solve their problems. If you’re looking for more information on personalised contenting marketing, click on the link to check out our blog post on it.

Chatbots Chatbots is another trend that has had massive growth over the last few years. In 2016, Business Insider predicted that over 80 per cent of businesses are expected to have some sort of chatbot automation by 2020. With months away from the New Year, many big brands have transitioned to using chatbots to manage different areas of their business, mainly customer service.

The use of chatbots can benefit a company in multiple ways including guaranteed customer satisfaction and saving time. As chatbots are capable of handling customer queries at any point of time and providing accurate information (if it has been programmed appropriately), this will have a direct impact on a business’s conversions and sales figures.

image source: i-programmer.info

A small scale business can use chatbots in numerous ways. The chatbot’s most well-known function is providing customer service which frees up a considerable amount of time for a business owner. As chatbots can retain a lot of information, they can use this to better help future users and provide recommendations to customers influencing their decision-making process.

You can also use chatbots to automate the sales process from start to finish. Businesses can also look into using chatbots with more advanced features such as streamlined payment systems. This will provide customers the ability to complete a transaction without leaving the chat interface and make regular purchases as easy as clicking a button.

Social Messaging Apps Social media has become one of the biggest necessities in the modern-day world whether it’s for personal or business use. Similarly, the popularity of social messaging apps such as WhatsApp, Facebook messenger, Viber, WeChat and Snapchat has been increasing and will continue to do so in the coming years.

image source: statista

With the combined number of users of WhatsApp, Facebook Messenger and WeChat, surpassing Facebook and YouTube, it’s time to look at using these apps to reach your customers. With over 55 billion messages been exchanged daily on WhatsApp alone, businesses must find out which messaging apps their customers are active on.

Since social messaging apps allow personalisation, small and medium businesses can use this to their advantage to send personalised messages directly to customers. This will help improve engagement as well as enhance the overall customer experience and relationship.

Once you identify which platform your customers are active on, you can use it in multiple ways to interact with them. Whether it’s to provide information regarding your products or services, boost sales, invite customers for events or as a customer service platform, the options are numerous.

Visual Search Visual search is another trend that will gain momentum in 2020. As indicated by its name, visual search allows people to upload an image and conduct a search based on it to get specific results. Platforms such as Google Lens, Bing Visual Search, and Pinterest are providing this option to users to help them track down exactly what they are looking for.

In the case of Google Lens, it recognises objects and landmarks through a camera phone and provides additional details regarding the search. Bing Visual Search will help users find details of specific elements within an image, which can be very useful.

image source: the verge

If your business sells interior décor and a potential customer happens to see a specific wall hanging they like on an image found on Bing Visual Search, the detail view will provide more information on it including where it can be purchased. Pinterest introduced a visual search tool called Lens to enable users to take a photo of an item to find out where to buy it online.

If your business falls under the categories of fashion and beauty, home décor, food, products, travel and vehicles, visual search will help you boost your business and leads. Using multiple high-resolution images, the right keywords describing your products, optimising image titles and descriptions, are just some of the few ways you can optimise your business for visual search. Don’t forget to add alternative text and include captions for every image you upload to increase the chances of your products being discovered.

5G network 5G (Fifth Generation) is still in its infant stages but will make a huge impact in the world once its functionalities are properly rolled out in the coming year. It will influence nearly every industry including IT, transportation, health care, manufacturing, agriculture, education, and entertainment.

As of now, 5G’s new features include greater speed in transferring data, increased response speed, network slicing and the ability to connect to more devices including sensors and smart devices simultaneously.

These features will pave the way to a plethora of opportunities for all businesses including small and medium-sized businesses.

image source: statista

5G’s ability to connect to multiple devices simultaneously will enable small businesses to conduct their operations much faster which will enhance customer experience and satisfaction.

Through network slicing, operators can split a single physical network into multiple virtual networks that can be tailored to different types of services or customer segments. This means a business can have its private 5G network customised to its needs. Network slicing also prevents cyberattacks from spreading from one virtual network to another which increases user experiences for businesses.

With 5G’s super-fast internet, small and medium businesses are also being offered the chance to take innovation to the next level. Whether it’s creating video experiences for customers or giving 3D presentations at meetings, conferences or events, businesses will be able to provide an enriching visual experience to its customers.

Conclusion In short, all the trends we’ve been seeing in the last few years – videos, voice search, personalised content, augmented reality, chatbots, social messaging apps, and visual search are going to play an active role in 2020. Additionally, cybercrime is also going to be on the rise, so make sure to take adequate steps to get your business secured in the coming year. Most importantly keep an eye on 5G which set to revolutionise the operations of every industry.

So these are nine digital marketing trends that will make a big impact in the New Year. Let us know if you agree and what you’d like to know more about.

#Digital Marketing Trends 2020 #Digital Marketing Strategy #Digital Marketing for Small Business #Digital Marketing for Social Media #search engine optimisatio #Marketing Strategy 2020

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realestatedigitalsales · 6 years ago

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Real Estate - Top 7 Real Estate Crowdfunding Platforms in 2019

By Ivan Kan Real Estate - As we all know capital is still considered one of the biggest barriers when entering real estate investments simply because you haven’t created any value yet to collateralized a loan, it simply doesn’t allow you to borrow any funds as a startup. Luckily for us, real estate crowdfunding platforms have opened its doors towards more opportunity for real estate investments. According to Forbes, real estate crowdfunding continues to be a dynamic and ever-evolving industry, growing to an estimated $3.5 billion in 2016. By 2025, the crowdfunding industry as a whole is anticipated to be valued at more than $300 billion and online real estate marketplaces are primed to capitalize on that explosive growth. So let’s go over on how Crowdfunding works. What is Crowdfunding? Crowdfunding is a way of financing your new business venture using small amounts of capital from a large number of individuals. This is commonly done through social media and crowdfunding websites to bring entrepreneurs and big investors together. Platforms are just as good as how you use them, and if used correctly along with a solid business strategy from the best crowdfunding marketing agencies this can be a powerful duo to use in your business. Advantages of Crowdfunding The primary place to build traction, adopters, and advocates A solid and visible crowdfunding effort can give approval and social proof that is indispensable in paving your way ahead. At the point when potential clients show enthusiasm for your startup’s product or services, you’ve created social proof — showing other individuals that you have confidence in what you’re doing. When early adopters vet and become tied up with your thought, others are bound to stick to the same pattern. Social proof is converted into footing — regardless of whether it’s an extensive number of sponsor, pre-requests, or media consideration — that is precious as you pitch to different financial specialists. Your initial adopters and potential brand advocates are those people that power your idea’s social proof. They’re the people who have confidence in your story, item, or service, enough to stake their cash on its life span and long haul achievement. These early adopters are critical to the achievement of your crowdfunding effort and even after the event, they likely share your ideas, informing people around them that it is valuable. Doubles as media exposure and marketing effort Public Relations (PR) will create more awareness on your efforts and entrepreneurs will be watchful for the growth of your startup. This can come in the form of a story on a popular blog, news website, or print publication, and is an incredible method to acquire supporters outside of your own network. A decent Twitter mention or blog post can create a powerful snowball effect, putting you in touch with major investors you probably won’t have generally come to. Fruitful crowdfunding is a good way to spark new investor’s interest whether they are reading it online or heard from their community. And now, here are the Top 7 Real Estate Crowdfunding Platforms this year:

Fundrise Established in 2010, Fundrise is one of the pioneers in the online real estate crowdfunding space. This platform gives users and investors the chance to benefit from real estate offerings for only a few hundred dollars ($500 for an initial investment). Fundrise also introduced electronic Real Estate Investment Trust (eREIT) last 2015 to make investing in commercial real estate available to the majority of investors. It’s like you’re investing to an ETF or mutual fund. As you sign up in the platform, you’ll invest either in one of the three Core Portfolio plans or in the low-minimum Starter Portfolio. Whatever you choose, your money will be invested in an allocated assortment of eFunds and eREITs consisting of private real estate assets located across the United States. You can receive your payouts in 2 different ways — either by (1) quarterly dividend distributions or (2) appreciation in asset value at the end of your asset’s investment term.

Realty Mogul Realty Mogul is an online real estate capital marketplace platform founded by Jilliene Helman and Justin Hughes. Began in 2013, To change and disrupt the traditional real estate funding by building an online crowdfunding website is their aim in creating this platform. The Realty Mogul platform claims more than 130,000 sponsors, borrowers, and investors as per writing, and is staffed by a group of experts who have a mix of experience in finance, real estate, and technology. It has given financing for more than 350 real estate properties, with advances totaling more than $280 million. Realty Mogul introduced a MogulREIT to compete with Fundrise’s eREITs. The advantages of a MogulREIT is (1) no accreditation is required, (2) more broadening at a lower sum required than putting resources into individual properties, and (3) normally lower investment prerequisite than a private placement.

CrowdStreet CrowdStreet has one of the largest and most diverse selections in the business and specializes in commercial real estate (CRE) investments. One of the good points in partnering CrowdStreet is that it enables the speculator to collaborate specifically with the mediator, as opposed to placing itself in the middle of all communication. Crowdstreet sources deals from mediators, and then makes those available on its website. Just note that the client still needs to pay expenses and remuneration charged by the outside support, which change from deal to deal.

Patch Of Land Patch of Land is a Peer-to-Real-Estate lending marketplace that matches accredited and institutional investors seeking high-yield, short-term, asset-collateralized investments to borrowers seeking more timely and consistent sources of funding for rehabbing properties across America. Their goal is to solve the problem of inefficient, fragmented, and opaque real estate private lending by using technology and data-driven processes to create transparency and to efficiently underwrite projects for borrowers with real estate projects that are routinely bypassed by traditional lenders. As per InvestorJunkie review about PoL, Patch of Land’s lending platform achieves their mission to reduce the cost and increase the efficiency of getting these deals approved and funded. If you’re looking to invest in short-term debt with generous yields, then PoL may be right for you.

RealtyShares RealtyShares is a real estate investment platform that gives investors direct access to quality investment opportunities and real estate operators the ability to raise capital. From the partnerships they develop with real estate sponsors to the service they deliver to their investors, their mission is to connect the capital to opportunity. They see potential in delivering value and efficiency to real estate investors and operators through their expertise, technology, and data.

RealCrowd Real Crowd, just like CrowdStreet, is focusing on Commercial Real Estate (CRE) assets. It offers both equity and debt deals, as well as both single property investments and multi-property assets. Because they make their money by charging the sponsor, they don’t charge clients an extra fee. They’re also one of the few sites in this business that increased their volume since last year.

Fund That Flip Fund That Flip works in residential debt investments (also called hard money loans or fix-and-flip loans), alongside a little background of multifamily and business debt. They have the lowest LTV (loan to values) of any platform (higher values have more risk than the lower). Fund That Flip credits cash to borrowers and afterward sells pieces of those loans to investors who share in the profit (or loss). Typically the borrower is purchasing the house and renovating it with the purpose of selling it at a higher price. Lastly, Fund That Flip has great straightforwardness and a best-of-breed low default rate. Wrapping up Real estate investing can be imagined as a vast wetland, it doesn’t come with a guide, and the road to riches is often winding. That being said, there are things you can do to put yourself in the correct way and guarantee your best possibilities for progress. Listening to professionals, working with good crowdfunding agencies like Crowdcreate to manage it correctly and finding the right investors is a great place to start. Diversifying your investments, get to know your market, set a budget and a timeline, and treat your investments like it’s your own business. There are many other tips out there so do your own homework before listening to other people. Read more https://global.goreds.today/real-estate-crowdfunding-finding-way-real-estate/ Read the full article

#RealEstate-Top7RealEstateCrowdfundingPlatformsin2019

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pr-agency · 6 years ago

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Things to Consider While Hiring a Real Estate pr agency

Finding the right real estate pr agency for your real estate is as finding the perfect date. It is important to hire pr agency not only for the growth of your business but for the good reputation as well. Know the question arises that when is the right time to hire a Real Estate pr agency? Hiring a pr agency can be expensive but if you find the right one nothing is expensive in front of the upcoming results.

If your company's growth is slow, or if you're reaching your goals but want to go faster, it might be a correct time to consider hiring a PR agency for your business. The agency can take some responsibilities and will make efforts to promote your business. There are lots of PR agencies which promote your business through blog posts, social media shares, and email campaigns etc.These tools are the best to draw attention from the right audience.

When your firms come in the hand of pr agencies they promote your brand with the help of other people (journalists, TV/radio personalities, and bloggers) and publications (newspapers/news websites, magazines, newsletters). Normally it takes time to develop and execute a solid PR strategy that generates noise around your brand and positions you in the light you want leads to see you in. The pr companies have the ability to raise the public awareness of your brand.

You have to be clear with the pr person so according to that find that pr agency which can make and help in finding a unique thing in branding. With the help of these goals, it is easy to narrow down and shortlist to the firms who specialized in those areas. When it comes to building relationships with the branding this is also the most important for pr firms to develop a good relationship ethics between them.

The trick of publishing and promoting your content on daily basis helps a lot in the introduction of the real estate brand to an entirely new audience. The trick to building bonds and relationship with writers, editors, reporters, publicists, and other media professionals is learning what you can do for them in return. Please ensure the Real Estate pr agency which you have hired for your branding please make sure understand real estate very well, knows the selling and buying process, and are familiar with the terminology of real estate.

The biggest benefits you can get from our publications, blogs, and other digital channels are name recognition that will generate traffic for their sites and, in turn, advertising revenue. This means having a wide online presence is dominant: The more fans and followers you have, the more likely you are to appeal to publications, podcasts, radio stations, and similar platforms who can share your information and content. A good pr agency is always on top of the latest trends in digital marketing and traditional advertising. They should be able to tell you which mediums, channels, and formats are most effective today according to your business. The most important thing, they should be able to spot opportunities that other marketers are missing.

#PR Agencies

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garudabluffs · 8 years ago

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The Mark Zuckerberg Manifesto Is a Blueprint for Destroying Journalism Lip service to the crucial function of the 4th Estate is not enough to sustain it. READ MORE https://www.theatlantic.com/technology/archive/2017/02/the-mark-zuckerberg-manifesto-is-a-blueprint-for-destroying-journalism/517113/?utm_source=pocket&utm_medium=email&utm_campaign=pockethits

Feb 17, 2017 460 comments

“ newsblok.net is a great place to look for news from a variety of sources. “

longform.org

“ America already gives unearned income (from capital) a huge advantage over earned income (from labor). Capital gains are taxed at a lower rate than ordinary income, yet the richest 1 percent of Americans take in 75 percent of all capital gains. Only the wealthiest 0.04 percent of families owe any estate tax upon death. And Social Security taxes aren't levied on income from capital – interest and dividends.Yet Trump and the Republicans are aiming to go even further. They want to eliminate the estate tax, eliminate all taxes on capital gains, and eliminate all taxes on interest and dividends. It will be the biggest tax giveaway to the rich in history.Leaving Social Security and Medicare sitting ducks for benefit cuts.Trump isn’t helping American workers. He’s shafting them, bigly.”

“ One obvious step would be for Facebook, who rakes in advertising dollars, to pay their content providers, also known as journalists. A system could be devised, for instance, based on the number of shares an article receives (consumers replace the editors, but at least the journalists get paid). But, of course, Facebook has no incentive to pay for something they can get for free any more than the consumer wants to pay for what they now get for free. As previously noted, it is yet another failure of the capitalist system.”

“I'm sorry, but I don't need a bunch of amateur pretend journalists being paid on the basis of their 'shares.' I know it's become unfashionable to defend Journalism- but it is an art and a skill that involves research, field work, writing, fact-checking and editorial oversight. All media have bias because all humans have bias. The best Journalism does its best to 'walk the line,' but will inevitably have failures. Journalists also develop sources and connections... that's why the citizens of this country learn as much as they do about what is happening at the local, state and national levels within their governments. Good Journalism is, ultimately, the only thing standing between any nation and dictatorship. Yes, it's an adjustment to have to pay for something that used to be 'free,' but there really are sources of legit Journalism that are free- and for good reason. Too many people are confusing news aggregators with Journalism. “

“ I disagree with your assertion that a subscription service is the only way of paying for it. For many years now, advertising has paid for much of the news you're exposed to. The problem isn't that that revenue stream has disappeared. The problem is that the revenue isn't flowing through aggregators like Facebook to those who produce the content.”

“CNN is mentioned as getting 3m viewers.BBC News gets 350m, making it bigger than all US news stations combined, but is not mentioned. News journalism is fine.http://www.bbc.co.uk/mediacent...“

“If you think that things are getting worse, this is why..."Everybody complains about politicians. Everybody says they suck. Well, where do people think these politicians come from? They don't fall out of the sky. They don't pass through a membrane from another reality. They come from American parents and American families, American homes, American schools, American churches, American businesses and American universities, and they are elected by American citizens. This is the best we can do folks. This is what we have to offer. It's what our system produces: Garbage in, garbage out. If you have selfish, ignorant citizens, you're going to get selfish, ignorant leaders. Term limits ain't going to do any good; you're just going to end up with a brand new bunch of selfish, ignorant Americans. So, maybe, maybe, maybe, it's not the politicians who suck. Maybe something else sucks around here... like, the public. Yeah, the public sucks. There's a nice campaign slogan for somebody: 'The Public Sucks. F*ck Hope.” -- George Carlin

““For keeping us safe, for informing us, for civic engagement, and for inclusion of all.”Righteo.. Well first up, Facebook does not, in my opinion, provide that now, it has never provided that mission statement and I could not be more doubtful about its ability to provide it in the future. Facebook doesn't keep us safe. Facebook provides a medium wherein random people from all over the world post hysterical rumours, opinions, outright lies and third hand information that gets eagerly forwarded on by other random people. Facebook does not inform us. Facebook provides a medium as to which is utilized by random people from all over the world who post rants, comments and panicked fears based on information they have seen, from an unreliable Mainstream Media and an unreliable Alternative Media and from clickbait sites, and other sites online that post more information that feeds whatever agenda they are promoting. Facebook does not provide civic engagement. For Pete's sake. If your idea of civic engagement is liking a picture of a baby posted by your friend you never see anymore, or commenting on a political rant posted by someone in your friends list who you would never spend 5 minutes of real time with etc etc - then sure, Facebook is all about 'providing' civic engagement. The reality is, all it does and all it has ever done, is provide a medium for people to flaunt their narcissism, shriek their fears and bit ch and gossip about other people. None of that is civic engagement in my opinion.

+ Facebook does not provide inclusion for all. When there are apparently 1.9 billion users on a planet with well over 7 billion inhabitants, Facebook users suddenly become an endangered species. And while its fine to count memberships - perhaps its smarter to count ACTIVE users, because from dummy accounts to fake accounts to dead accounts etc etc, the number of active users will be significantly lower than that, I would think.

Plus, this so-called inclusion in the context that this nutcase is actually referring to, only means people who follow the specific political and ideological agenda that one Mark Zuckerberg has. He has no intention of being inclusive to anyone outside of his set of opinions, as he has proven, such as with the Merkel conversation. So, inclusion is fine - as long as you agree and fall in line with the cult of Zuckerberg. No thanks, I will pass on that, myself.

The Media also, only has itself to blame. I have almost zero sympathy for journalism when journalism stopped even paying lip service to the notion of journalistic integrity and objectivity. Media, whether Mainstream or Alternative became nothing more than Opinion, quite a long time ago. If I want to read Opinion, there are a trillion places to go for it. I would pay top dollar - and I would be happy to break the 24 hour news cycle and wait for actual news - even if it meant waiting til the newspaper delivered in the morning, if I could trust that the news printed there, was accurate, honest, objective and without bias. And I think the Media would find that a lot of people would do the same. There's a niche to be filled.

The very idea of a President Zuckerberg scares me as badly as the thought of a President Trump to the most fervent Clinton supporter. This nutcase should not ever be anywhere near the POTUS seat, for all our sakes, irrespective of which side of the political coin you sit on.”

“Begin rant The reason journalism is dying and will die eventually is that the news business is fundamentally fragmented, with news organizations duplicating their workforce chasing the same customers, entrenched in a destructive competition against each other.The net result is a multitude of news *boutiques*, way too small to make investigative journalism economically viable, entangled in a 'lowest bidder rush', not holding accountable the political parties they support in the hope to benefit from their favors when their candidate come to power.In fine, international (and probably domestic) news articles are subcontracted to some remote agencies, with freelancers payed a dime, and a kick in the ass, who have little choice other than recycling the same music on a different tone just to pay their bills. On the left, everyone plays the same instrument. And it's boring, out of touch, predictable.It's a shame that liberal journalists got ran over by the Trump train, while every indicator would have told them something was going on, had they paid attention. But no, they were too busy holding hands, singing kumbaya for the candidate their party told them to.There's a lot to say about Breitbart news, but at least, they figured out the right approach: "F****k Zuck, I'm taking the contrarian route" .End rant.”

“ At the grassroots level, what Zuckerberg is talking about is already happening. The Marin Post, founded in June of 2015, is the first all citizen journalist news magazine in California. Build by two people and without a dollar of marketing funds, it has reached 29,000 readers in its short existence and has 84 active citizen journalists. However what has been learned is that without moderation (which is editing stories - is needed - after they are published rather than before), any online community quickly tends to devolve into eight graders yelling insults at each other.... this comment engine, DISQUS, is a case in point. In fact, one of the reasons the Marin Post was created was because neither Facebook nor Nextdoor or other forums led by the so-called wisdom of the crowds provided any place for someone wanting to contribute substantive work. And traditional newspapers, which in many ways deserve the fate they are experiencing, refused to print facts that were politically incorrect or inconvenient. Journalism and investigate reporting may be able to be done by citizen journalists, but it needs to be nurtured and encouraged, and I'm not sure unmoderated content can ever achieve that because the truth is not always the loudest voice in the room.”

“When the Internet was first commercialized, every ISP paid for a connection to "the backbone" which provided connectivity to other ISP's. However, content providers were eager to improve connectivity more rapidly than consumers, so they invested in new networks to bypass the backbones and deliver data directly to the consumer ISP's, in many cases paying the consumer ISP's to accept this additional data volume. This gave them an advantage over competing content providers routing traffic over the general purpose backbones. If we had "network neutrality" regulations in effect at that time, this would not have been allowed. Content provider ISP's would not have been able to increase the capacity of their connections to the backbone until consumer ISP's were willing to spend the money to increase the capacity of theirs, and the Internet would still be running at dial-up speeds.The network neutrality crowd seem to view "The Internet" as a place, like a library or like AOL. It is not. It is a transportation service that should work like any other transportation service. A shipper pays to have a parcel delivered, and then recovers that cost however they choose. Nothing should block a shipping company from offering higher quality service for a higher price. That is how service improves.The Net Neutrality concept says that only the residential consumer should be allowed to pay for the cost of the last mile network. It is amazing that the content industry has convinced consumers to support this idea. Or, really, I guess it is not amazing at all, since they are generating all the content that shapes consumer opinion.“ << I suspect your post is going to go over the heads of most everyone who reads it, but this is a really good idea.>>

#Facebook news

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mediaheights · 5 months ago

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rizereviews · 4 years ago

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Real Estate Agent Review Sites You Need to Know

According to a recent survey, 90 percent of consumers say they read online reviews first before visiting a business. Customers rely on the input of their peers to influence their buying decisions because it eliminates uncertainty. This applies to the real estate industry and prospective property buyers, too.

Prospective home buyers take advantage of the internet to find the perfect broker to assist in their transactions. Eighty-eight percent say they search for real estate agents when buying or selling a property.

Technology has transformed the way we do business. In the advent of social media and review websites, leveraging social proof has become an essential marketing tool for businesses looking to succeed online. Moz estimates that 67.7 percent of all major purchases have been influenced by online reviews.

However, 93 percent of prospective new home buyers searching for a real estate agency online won’t make it past the first page of the search results. Without a robust search engine optimization (SEO) strategy, they probably won’t make it to your website at all. They will, however, be able to find you in the search results for real estate review sites.

In the real estate industry, your reputation directly impacts your bottom line. Eighty-four percent of people say online reviews are as good as a personal recommendation. When you have good realtor reviews, you get more high-intent leads and more opportunities for a sizable commission.

But what happens when you get bad reviews?

Seventy-eight percent of people say they are less likely to call a real estate agent when they have just one negative review. So, the key takeaway here is that realtor reviews do matter.

In this post, we talk about:

• Why real estate agent ratings matter • Why it’s important to diversify your online reviews • The top sites you can use to leverage social proof • The importance of review diversity • How to ask clients to leave a review

Take control of your online reputation with online reputation management (ORM) services.

Why Do Real Estate Agent Reviews Matter?

In a nutshell, real estate agent reviews matter for both the agent and the prospective buyer because of social proof. For the prospective buyer, it eliminates any concerns they may have and validates the agent’s reputation. The agent, meanwhile, establishes credibility and improves buyer sentiment. Here are other reasons why reviews matter for your real estate business:

1. Good realtor reviews bolster your online reputation

Your online reputation plays an essential role in molding public opinion around you. As a real estate agent, you’re already in hot water for belonging to one of the least trusted professions in the United States, according to Forbes. But favorable reviews on a trusted real estate agent review site can quickly improve that perception, improving your reputation immediately.

2. An excellent online reputation directly impacts your bottom line

Real estate is a highly-competitive industry. Data from HomeLight reveals that there are over 2 million active real estate agents in the entire country. In an industry that is incredibly competitive, reputation equals sales; it’s make or break. If you get positive reviews, you gain a good reputation, which will get you more leads and loyal clients. But if you only get negative reviews, chances are you won’t be closing any deals any time soon. That’s why it’s vital that you manage your online reputation.

3. Reviews encourage word-of-mouth marketing and generate referrals

When a client is happy about your service, their overall satisfaction with your service turns into positive sentiment, which can quickly generate more commissions for you. A report published by the National Association of Realtors revealed that 90 percent of happy buyers will use their real estate agent in future purchases or refer them to others. Positive reviews can function in the same way as a referral. The more positive reviews you have, the more it signifies that you’ve helped numerous happy clients.

4. Interactions with reviewers foster trust and encourage loyalty

As you gain more positive real estate agent ratings, prospective buyers will become more at ease with you and be more confident about choosing you as their agent. But when you get negative reviews, what do you do? An online reputation management service can help you manage your negative reviews. You can also choose how to respond to those reviews. Responding to negative reviews shows that you care and that you actively want to be better.

5. Local real estate agent reviews are good for SEO

Did you know that local real estate agent reviews can impact your SEO rankings positively? When people talk about your services as a real estate agent, their conversations factor into your website’s search rankings. According to Moz, review signals make up about 10 percent of the ranking factors for websites. It all depends on several key elements, including:

• Review Quality – customer sentiment, from 1-star to 5-star reviews • Review Quantity – how many reviews you receive • Site Authority – the authenticity of the review and the credibility of the review site • Review Velocity – how fast you receive reviews

The bottom line? A steady stream of positive reviews can help you attract more attention locally.

Top Realtor Review Sites

Take advantage of technology and find new leads by leveraging positive realtor reviews. We’ve compiled a list of the best real estate agent review sites you can use. Look through the list below:

Google

Google reviews are one of the most important reviews you can acquire as a real estate agent. Local real estate agent reviews should be part of your local SEO strategy because they show up on search engine results pages (SERPs). With a properly optimized Google My Business (GMB) account, reviews will show up alongside your name and realtor ratings on local searches, giving you an instant boost in credibility.

Facebook

Facebook is the world’s largest and most popular social networking site, with over 2.7 billion monthly active users (MAU), according to Statista. With basically everyone on the planet using Facebook, it has transformed into one of the largest websites for reviews. It allows virtually anyone on the network to write reviews and recommendations on business pages. The best thing about it is that reviews will also show up on search engine results.

Yelp

When you think of reviews, Yelp is usually the first thing that comes to mind. Yelp is a broad-spectrum review website where users can rate restaurants, hotels, establishments and even real estate agents. Yelp reviews also integrate with SERPs. Search engines pull information from Yelp profiles. Real estate agent ratings then appear next to your name as orange stars along with the number of reviews.

Zillow

Zillow is a niche website dedicated to real estate. As a real estate review site, it introduces new review elements dedicated to agent attributes such as expertise, area knowledge, responsiveness and ability to negotiate. They also break down real estate agent reviews by zip code, giving you hyperlocal results. Users must create a Zillow account before posting a review, which means reviews are rarely fraudulent.

Realtor

Besides being one of the biggest real estate review sites, Realtor.com is also a website dedicated to buying and selling real property. It is the official website of the National Association of Realtors (NAR) and contains extensive information about various listings and realtor ratings. You can also rate agents according to their ability to communicate and negotiate, expertise, professionalism and responsiveness.

Trulia

Trulia connects prospective buyers with other real estate professionals such as agents, brokers, lenders, property managers and appraisers. Unlike Zillow, Trulia doesn’t display agent profiles and doesn’t have a search feature. Instead, customers can find an agent once they find a property they like. This means that your profile is tied heavily to a piece of property, which isn’t necessarily a bad thing.

Diversity in Online Realtor Ratings: Do You Need It?

Review quantity is one of the key elements that make review signals a factor in SEO. This means that you need more than one review for it to be a ranking factor. But that doesn’t mean it should all be found in one place. Diversity is also an important element that goes way beyond the numbers.

Prospective buyers want diversity. They generally don’t trust the first review they see. According to a BrightLocal survey, an average consumer reads about 10 reviews before they begin trusting a business. In a separate survey from Moz’s Mike Blumenthal, 46 percent of respondents said that they would look for reviews outside of Google.

But it’s not just the consumers who demand diversity. Google’s own algorithms call for review diversity as a ranking factor. This is evident in SERPs, where they add links to websites for more reviews.

Lastly, diversifying the realtor review sites that you use expands your online presence. Increasing your coverage makes it easier for prospective buyers to give you a review. In turn, you benefit from a higher exposure when those reviews are syndicated.

How to Get Reviews from Clients

For a real estate agent, getting reviews from your clients is significantly easier than closing a deal. Here’s how to ask your clients for reviews:

• Getting a review should be the last thing your clients have to do. Wait until your transaction is completed, so they don’t have anything else to worry about. • Focus on asking questions that matter. Obtain honest feedback about your service. Ask about the things that you could improve to serve them better. • Once you’ve gathered honest feedback, gently ask about leaving a review on Google, Yelp, or any other review site. Telling them it would be helpful for you gently nudges them towards leaving a review.

Real estate is a highly-competitive industry where your reputation significantly impacts your bottom line. Getting a steady stream of positive reviews not only bolsters your reputation but helps with SEO.

After completing your transaction with the client, make sure you ask them to leave a review. Alternatively, contact the experts at Rize Reviews. We have a team of review management aficionados ready to help you get more positive reviews and handle the negative feedback in a customer-focused, assertive and helpful manner. We automate your review generation process so you can focus on things that matter more. Give us a call today at 866-325-0303 or fill-up the form here for a free demo.

This article originally appeared at https://ift.tt/3iozAFm

#IFTTT #Rize Reviews

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hik0digitalservice-blog · 4 years ago

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Digital Service

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5 reasons SEO online marketing has the ability to change your business for good It’s no secret that SEO is an effective way to market your business. It allows you to attract leads straight to your website, which means increased revenue for your company — regardless of your industry.The importance of online SEO is obvious, but let’s get into the nitty-gritty of why it’s one of the best online marketing strategies out there.1. Thousands of people search in Google every second When you implement online SEO into your marketing strategy, you’re essentially marketing your business to thousands of people — 67 thousand every second to be exact.When you use SEO to market your products and services, you make your company offerings available to an expansive user base, which gives you a higher chance of attracting interested customers and making more conversions.without seo, your audience won't purchase products Without SEO, it’s unlikely that your target audience will ever see your website, let alone purchase your products.2. A lot of people ignore paid ads Although some paid ads provide a great way to advertise your business, nearly 80 percent of users ignore paid ads that appear in search results.That means you have a better chance of someone clicking on your website if it shows up organically in search. Ranking organically means that your website shows up as a result below the paid ads on a results page. You don’t have to pay a single penny to appear in search results organically, but you do need a solid SEO campaign.organic vs paid positions in search 3. Companies implement SEO more than ever If you want to stay ahead of your competition, SEO is a must. In fact, 61 percent of companies said that their biggest priority for 2018 was to grow their SEO campaigns.That’s a high percentage, which means if you don’t opt for an SEO campaign, your business will likely fall behind in search. Your business will become overshadowed by companies that do have SEO, so it’s extremely important to have a strong campaign in place.4. SEO boosts conversions In comparison to traditional marketing, the conversion rate of SEO is extremely high.Traditional marketing strategies typically see a conversion rate of 1.7 percent, while SEO provides a conversion rate of 14.6 percent. That’s a huge difference and perfectly illustrates why SEO is one of the best marketing strategies out there.5. Local SEO is tremendously effective If you’re a local business, SEO is something that you should add to your marketing strategy without a doubt.After users make a local business search, 88 percent of them will call or visit the business that they found and chose within 24 hours.The catch is, you have to show up highly in search engines for local searchers to find you, and the only way to do so is to implement a strong local SEO strategy.Can you do SEO online marketing on your own? There are a lot of moving parts when it comes to SEO. Like we mentioned before, there is both on-page and off-page SEO, and they both play huge roles in the success of your campaign.Many people wonder if SEO is an in-house strategy, and we’re here to give you the answer.seo on your own is a big workload One person could handle an SEO campaign, but be prepared to put in a lot of work to see the results you want.SEO isn’t a set-it-and-forget-it strategy, rather you have to keep up with the many demands of the strategy. What do we mean? Read on to learn about keeping up with your SEO campaign and planning a winning SEO strategy.1. Continuous keyword research Keywords are the basis of any SEO campaign since they are the building blocks of content. Finding the right keywords is so important because it determines the kind of content you’ll write, and ultimately, how you’ll rank in Google.For example, if you choose keywords that have loads of competition and a high search volume, it’s unlikely that you’ll rank for that keyword. However, if you choose keywords that have a high search volume and not a lot of competition, you’ll have a better chance at ranking.These small nuances are the details that will make your keyword research worth it.Don’t forget, it’s necessary to keep cranking out fresh content to ensure that your website ranks in search results, and continuous content means continuous keyword research.2. Consistent content creation The more content you write, the more keywords you can target, and the more keywords you target, the more chances you’ll have to show up in search engine results to your target audience.Content creation is one of the most important, if not the most important part of an SEO strategy. After all, content is what ranks, so it only makes sense that you have to have a solid content plan in place.We Form Longterm Partnerships Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.Speak with a Marketing Strategist Today It’s important that you also create different kinds of content.For example, blogs are great for SEO because they provide a steady stream of fresh content, which Google loves. However, long-form content that is 2000 words or more is also a fantastic way to rank in Google.When you write extensively about a topic in a long-form article, you show Google that you know a ton about that topic. Typically, the more information you write, the more value you provide to users — which Google also favors.You’ll also want to make sure that your content is engaging to users by adding multimedia like custom images, videos, and infographics. These can help to break up your content and keep users on your website for longer. Not only that, but it can create a more enjoyable experience overall for your site visitors.3. Ongoing monitoring When you implement a strategy on your website, it’s crucial that you track its success, and SEO is no exception to the rule.When you opt for an ongoing strategy like SEO, you’ll have to keep an eye on it at all times to ensure that it’s working properly.Imagine posting a piece of content and never checking how much traffic it received from search engines. Without that information, you’ll never know if your content is targeting the right audience, using the right keywords, or writing in a way that appeals to your target audience.analyze online content regularly This makes it absolutely necessary to ensure that you have a way of tracking the success of your content, and you do so often. The information you yield from analyzing your content can help you tweak your campaign to guarantee that it’s successful.These three initiatives are only the tip of the iceberg when it comes to SEO. There are so many other initiatives necessary to ensure its success like link building, managing and linking to social profiles, creating effective title and meta tags, and so much more.Though you can opt to take care of your SEO online marketing on your own, we typically suggest that you hire a top SEO agency to get the job done. When you hand over your SEO campaign to a professional, you’re guaranteed results.Not to mention, SEO takes a lot of time, and unless you have someone on your team that’s already trained in SEO, it’s an undertaking that will be a time commitment.You’ll have to spend time training your new (or current) employee on SEO, what is necessary to a campaign, and all the nuances that it carries. You’ll have to pay for the many tools necessary to implement a successful campaign, and you’ll also have to add a new employee to payroll.When you hire an SEO company, you don’t have to worry about a thing. Agencies are made up of seasoned professionals in the industry and you can rest assured that your campaign is in good hands.Did you know that WebFX has over 200 marketing specialists that work on SEO campaigns just like yours?How SEO online marketing works with your existing digital marketing campaigns One of the greatest things about SEO is that it works together with just about any other digital marketing strategy. It can help benefit your campaign as a whole, and there’s a connection between SEO and every other digital strategy.SEO and PPC SEO and pay-per-click (PPC) advertising are a power couple in the world of digital marketing. They work very well together because when used in tandem, they can help you earn more real estate in search engine results pages.Consider this, if you already have a top organic spot for one of your target keywords, you can double that real estate by placing the winning bid for a paid ad in search results. That means you have double the chances of attracting people to your site and having them convert.seo and ppc are a power couple PPC allows you to place ads for your target keywords. Much like you do keyword research for your SEO content, you also do keyword research for your PPC ads. Another reason these two strategies work so well together is that you can use the same keyword list for both campaigns.One thing to keep in mind — your competitors are also likely bidding for the ad, so you’ll have to have the highest bid to win the real estate in search engines. If you win, your ad will show up above organic results in search.SEO and email marketing Email marketing is one of the best marketing strategies out there. For an extremely low cost, you can see a huge return with this strategy. In fact, it has the highest ROI of any marketing campaign at a staggering 4400 percent. That means for every $1 you spend on your email marketing campaign, you’ll make a $44 profit.But what makes email marketing a great partner for SEO?When you’re creating SEO content for your website, it’ll gain traction and popularity the more people view it. One great way to get people to your website to read your content is to provide links in your emails.Not only do these links take email recipients to your website, but they can also help to increase traffic and conversions, which is the goal of SEO in the first place.SEO and social media marketing Social media marketing is another fantastic match for SEO. Similar to email marketing, sharing links to your website content on your various social media platforms are a great way to increase traffic and conversions.Not only that, but you can also link out to your social media platforms on your website, which increases brand awareness. This is a huge benefit to your SEO campaign!SEO and web design People don’t often think of SEO as a relation to web design, but it absolutely is.Google’s job is to provide the best results to users, which is why their ranking algorithm is so complex. They want to ensure that the pages they rank aren’t only providing beneficial and informative information but that they link to a website that is easy to navigate and enjoyable to visit.That’s where web design comes in. Without a great web design, users won’t want to stay on your website for long. If you have a navigation bar that is difficult to use, or has too many options, users may navigate away from your website before they even read your content.This can be a bad signal to Google, which can keep them from ranking your highly in search results. This is why web design is another crucial link to SEO.If you want Google to rank your website highly, you have to have a website design that is aesthetically pleasing, easy to use, and informative.

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