#Ohio-Digital-Marketing

[achieve25moreclientsdaily]

Digital Marketing Company In Ohio #DigitalMarketingCompanyInOhio #OhioDigitalMarketing #BestDigitalMarketingOhio #DigitalMarketingAgencyOhio #OhioDigitalMarketingServices

[bluetestinc]

Blue Test Inc

Our goal is to help fitness companies grow by providing them with the right branding and lead generation strategy.

Contact Info:

20 E Broad Street, Columbus, OH 43215

(866) 931-2921

info@bluetestinc.com

[bitcoinversus]

Mawson Infrastructure Group Expands to Ohio, Boosting AI and HPC Capacities

Mawson Increases AI and HPC Capacity with Ohio Expansion.

Mawson Infrastructure Group has announced its expansion into Ohio, aiming to bolster its AI and high-performance computing (HPC) infrastructure. This strategic move is expected to increase the company’s total operational capacity from 129 megawatts (MW) to approximately 153 MW. The expansion will add 24 MW of capacity and extend their footprint within the PJM market, North America’s largest…

[thehubops]

A Step-by-Step Marketing Plan for Small Businesses in Cincinnati

Feeling overwhelmed by the vast marketing landscape? You’re not alone. For small businesses in Cincinnati, navigating the marketing world can be a daunting task. But fear not! With a well-defined marketing plan, you can effectively reach your target audience, build brand awareness, and ultimately, drive sales.

This guide offers a step-by-step approach to creating a customized marketing plan for your Cincinnati small business. Forget the frantic searches for “marketing agency nearby” or “marketing companies for small business near me.” This plan empowers you to take control and build a marketing strategy that fits your budget and goals.

Step 1: Define Your Business Goals and Target Audience

Goals: What do you want to achieve with your marketing efforts? Do you want to increase brand awareness, generate leads, or boost online sales? Be specific and measurable.

Target Audience: Who are you trying to reach? Understanding your ideal customer’s demographics, needs, and online behavior is crucial. Conduct market research, competitor analysis, and customer surveys to gain insights.

Step 2: Analyze Your Resources and Budget

Resources: What skills and resources do you have at your disposal? Do you have an in-house marketing team, or will you outsource some or all of your marketing activities? Consider budget limitations and prioritize tactics that align with your resource availability.

Budget: Determine how much you can realistically allocate to marketing. This can be a fixed amount or a percentage of your overall revenue. Remember, even a small budget can be effective with careful planning.

Step 3: Choose the Right Marketing Mix

The marketing mix (or 4Ps) outlines the key elements you can control to influence customer decisions.

Product/Service: Focus on the value proposition of your offerings. How does your product/service solve customer problems and differentiate you from competitors?

Price: Determine a competitive pricing strategy that reflects the value you offer.

Place: Consider where your target audience interacts with your business. This includes your physical location (if applicable), online presence (website, social media), and distribution channels.

Promotion: This is where you utilize various marketing tactics to reach your target audience and influence their purchase decisions.

Step 4: Develop Your Marketing Strategies and Tactics

Now it’s time to choose specific tactics to achieve your goals. Here are some popular options for small businesses in Cincinnati:

Content Marketing: Create valuable blog posts, infographics, videos, or social media content to educate and engage your audience. Highlight your expertise and showcase the benefits of your offerings.

Search Engine Optimization (SEO): Optimize your website and online content with relevant keywords to improve your ranking in search engine results for local searches (e.g., “SEO services Cincinnati”).

Social Media Marketing: Engage with your target audience on platforms like Facebook, Instagram, or Twitter. Share your content, respond to comments, and run targeted ads to reach a wider audience.

Email Marketing: Build an email list and send targeted email campaigns to nurture leads and promote special offers.

Public Relations: Connect with local media outlets to spread awareness about your business through press releases, community events, or sponsorships.

Step 5: Craft a Compelling Brand Story

Developing a strong brand story is vital for connecting with your target audience on an emotional level. This story should communicate your company’s values, mission, and the unique experience you offer customers.

Step 6: Implementation and Measurement

Implementation: Develop a timeline for executing your marketing plan and assign responsibilities. Track your progress and adjust your strategy as needed.

Measurement: Monitor the success of your marketing efforts using key performance indicators (KPIs). These could be metrics like website traffic, lead generation, conversion rates, or social media engagement. Analyze the data to see what’s working and adapt your approach accordingly.

Bonus Tip: Consider Local Marketing for Cincinnati Businesses

Don’t forget the power of local marketing for small businesses in Cincinnati. Here are some additional tactics to consider:

Get listed in online directories: Include your business in popular directories like Google My Business, Yelp, and Yellow Pages.

Partner with local businesses: Collaborate with other complementary businesses in Cincinnati to cross-promote each other’s services and reach a wider audience

Support local events: Sponsor or participate in local events to gain brand exposure and connect with the community.

[willantechseo]

Willan Technologies is a leading digital marketing agency Columbus Ohio, offering innovative solutions to businesses looking to enhance their online presence and drive growth. Specializing in a comprehensive suite of services such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and content marketing, Willan Technologies is dedicated to delivering tailored strategies that yield tangible results. With a team of skilled professionals and a deep understanding of the digital landscape, the agency helps clients build brand awareness, generate leads, and achieve their marketing objectives effectively. Partner with Willan Technologies to elevate your digital marketing efforts and stay competitive in today's dynamic market.

[digitalwebvc]

Top Digital Marketing Agencies in Ohio | Ohio Digital Marketing Agency

Digital Web VC in Cleveland, Ohio, offering customized digital marketing solutions for companies of all sizes.

Our expert analysts have identified the top-rated digital marketing agencies in Ohio and we are happy to say that we are one of them. Digital Web VC is the best way to transform a brand's online presence and bring in more qualified leads, conversions and revenue. Provides a comprehensive digital approach.

There is an excellent opportunity in the steady pace of businesses in Cleveland Ohio– and Digital Web VC is here to help you focus on your business.

Digital Web VC takes a holistic approach to improving your brand position. We take the time to get to know your business and goals and tailor our strategy to suit your needs. We grow your market share by establishing a strong online presence with customized digital campaigns to increase conversions.

With a strong reputation as Cleveland Ohio digital marketing experts, Digital Web VC is committed to creating customized growth strategies for companies of all sizes.

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[24x7ads]

How Healthcare Industry Leverages From Digital Marketing Agency Ohio?

Advances like artificial intelligence, virtual reality, and automation improve promoting endeavors to focus on the patient experience. Emergency clinics, facilities, and healthcare professionals can benefit from the digital marketing agency Ohio to interface with patients. Read more :- https://www.zupyak.com/p/3994409/t/how-healthcare-industry-leverages-from-digital-marketing-agency-ohio

[clevelanddigitalmarketingagency]

Skyrocket Your Online Success with a Premier Digital Marketing Agency Cleveland

Look no further than Cleveland digital marketing agency, the leading digital marketing Agency Cleveland experts in the area. With our strategic approach and data-driven strategies, we'll help you increase brand visibility, drive targeted traffic, and boost conversions. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and content creation, our team of skilled marketers has the expertise to deliver exceptional results. Partner with us and watch your online presence soar. Contact our Cleveland digital marketing agency today for a consultation and let's propel your business to success.

[centrally-unplanned]

IRL (In Real Life) - Buffydom Propaganda And The Internet-That-Was

It is 1997. You just got back from the latest Hot Topic run to restock on whatever the most raven-black bomb of Manic Panic they have on the shelves is, so you can do double-duty bleaching your hair in the shower while watching a CRT TV precariously mounted on the lip of your sink. On that TV is the Season 1 finale of Buffy the Vampire Slayer, and you are obsessed. Unfortunately for you, no one else in Bowling Green, Ohio, shares your passion for a CW WB show about vampire hunting teens who purposefully fumble their line deliveries. You are alone, and you have shit you gotta say about it to someone, anyone, who will understand.

Fortunately for you, the marketing team at ye old WB anticipated that their audience would be a bunch of fucking nerds, and boy do they have a solution to your problem! Welcome to the Bronze:

A while back I stumbled upon the inexplicable existence of "IRL (In Real Life)", a 2007 documentary about the community that formed around the aforementioned Buffy fan discussion forum/chatboard. Officially running from around the launch of the show until it switched over to UPN after its fifth season (with the forum dying a dramatic death in the process), The Bronze was a highly active center for the Buffy fandom, which generated several spillovers into real life. In particular, it was famous for the creatives and even actors on the show occasionally posting on the forum, which culminated in members of the community organizing a yearly party in Los Angeles where posters would fly out and be joined by said cast and crew. This documentary charts its culture & history via interviewing an array of its members.

As always, I am not here to give the blow-by-blow; instead, what is the narrative this documentary is trying to sell?

My previous documentary write-up was about nerd culture in the 2010’s; newly ascendant, growing confident in its own values and looking to justify that to itself, wealthy and with a developed enough ecosystem for crowdfunding to create professional, polished documentaries of its own heroes. None of that is true for IRL. Filmed on whatever camcorder/potato hybrid proto-Ebay would cough up from its zero-bid listings in a series of hotel rooms and people’s living rooms in 2003-2004 after the forum had died, this is the era of nerd culture at its most conflicted and insecure; mocked by the mainstream and unsure if it should be proud of that fact or deeply ashamed of it. And this documentary wears this conflict right on its sleeve; one of its opening lines is a confident assurance to the audience of “don’t worry, we aren’t like those nerds”:

Throwing Trekkies under the bus in the process, cold! Particularly given how it proceeds to barely even blink before pivoting to explaining their hobby of running “WITTs”, multi-day-long collaborative roleplays:

You are exactly those Trekkies my dudes; you weren’t just at the devil’s sacrament you were hosting it! "WITT" stands for Whedon Improvisational Theatre Troupe, you can't recover from that guys.

(I love how “dozens” is large by the way - it was for the internet in 2001, right?)

Anyway, beyond documenting the forum and its members, the conclusion this documentary wants you to hold is that the Bronze was a special place of real community, and it is a community of “normal” people, who made real relationships. And in particular, that internet relationships can be just as real as those found in meatspace, that these relationships transcended the digital and entered the physical; and that this is what fandom can be about.

I want to start with the ways that narrative was correct within the context of the time. I can actually explain that Klingon comment! I have one extant interview with the director of the film, Stephanie Tuszynski, and she put her motivation as follows: 

FFN: What made you decide to study Buffy fandom, particularly the Bronze, for your documentary? ST: The idea to do a documentary film about the Bronze actually came to me very early on, because "Trekkies" came out in the late 1990s so I was already a Bronzer at that point. And when I saw it I started throwing things at my television. I was incensed. That wasn't a documentary about the fandom experience, it was "hey let's find the most extreme examples possible and have a freak show!" It infuriated me […] It reinforced every awful stereotype about media fans while purporting to be objective.

It wasn’t a random example - the 1997 documentary Trekkies set the “standard” view of fandom as extremist oddballs, and Tuszynski specifically wanted to counter that. It was the early 2000’s after all, nerd stereotypes were strong, you had to fight them explicitly! In a society where there is strong background hostility to one’s identity, you will attempt to normalize it using known reference points; and certainly the people on these forums were more “normal” than the stereotypes admitted to because that entire binary framework is a dead end.

More importantly to the narrative is the online aspect, “making friends on the internet”. Another find I have is a blog post from a professor who used the film in a class; and in the film’s narrative of “people with no one ‘irl’ to share their hobby with finding friends online” triggered a debate around if the online relationships are “taking away” from in-person relationships that are presumed to be more valuable. A debate that still rages to this day over social media! But the contours were different back then, the internet was presumed to be niche, ancillary, and relationships made online in a completely separate box from “in person” friendships. The documentary goes to great lengths to explain that they were a real community because that idea is so contested. Ironically, they do this by emphasizing that they met up in person, hung out, attended each other's weddings, etc; as if only by meeting up in person could the relationships be validated as real? But you can’t truly fault them for meeting their implicit critics halfway in making their case.

So what can I fault them for?

*****

I was perpetually amused when watching the doc that they included two married couples in the filming, and for both one of the spouses would talk and the other would sit there, in silence, the entire time. Maybe they were members of the community and just not talkers; maybe their lines got cut in post. But what I kept thinking was that they were there selling normality to me; married couples are just inherently less oddball, less threatening, and in the era where ���nerd = virgin” just less nerdy. Like with the Klingon line, there is an intentionality to the “just like you” vibe.

Which, as mentioned with the extensive forum roleplay, inevitably breaks down once the reality of forum activity is dug into. And I buried the lede here - you may have seen the title of the “longest” roleplay was “RTBS Soul Restoration Project”, but what does that mean? RTBS was a forum member’s name, and well:

Oh yeah, we are saving our friend from “a fate worse than death: worshiping Britney Spears” - welcome to 2001 baby! This is peak “nerd wars” stuff, the normies hate our shit so we hate the normie shit right back. Which is exactly how nerd culture was in the 2000's. I am not at all throwing shade at their tongue-in-cheek roleplay, resplendent in the ludicrously purple prose and asterisk-laden action descriptions as required by the early internet; but it sits in clear tension with some of the other messaging in this film. Leave Britney alone guys!

The documentary highlights a number of common practices from the forum - people doing daily greetings, the way that it being one unending massive chain of posts with no threading or topics meant people would mass-tag individual people to respond to and form “circles” that way - but there are things it leaves out. I did what any normal person would do after watching this documentary and read through over a year of archived posts on The Bronze to understand the community - but man did I not have to, as on literally the first page of my archived link I see:

And through God’s good grace that second link is archived:

Yes there are pictures at the link, and yes later on it does compare Buffy’s cleavage to the Mona Lisa. (The Giles link is not quite functional, but I was able to find it; sadly it is not nearly as thirsty)

I also found these “onboarding” sites for new members. Remember, this forum was the official forum, which meant there were no community mods or ability to “pin rules”, it was pure anarchy - so advice filled the gaps. And one of the bigger ones, in its *sighs and rubs forehead* blue font on black background, warns against “hottie posting” aka talking about how hot say Angel is, not because it isn’t allowed, but because it is like “pointing out the sky is blue” - it is so common that it will just get washed out.

It might seem like a similarly sky-is-blue comment to note that this forum was heavily about shipping, hotness discussion, fanfiction, and the like. Of course it was, right? These website “senior members” were trying to minimize it, police it, but it broke through constantly and also simmered under the surface through discussions and RP’s from my own review of the forum. The documentary, however, spends incredibly little time on it. Brief mentions of Angel fics, and no mention (iirc) of discussion of how hot the women were at all. Because once again those details really don’t fit into the narrative it is trying to sell.

At one point in the documentary someone notes how diverse all the friends they met in this community were? Which I broke out laughing over. In one way it is not wrong, I get it! Midwest college kids meeting people from all over the country, ages 40 to 14, talking about something no one in their podunk town understands. But on the other hand, you could not come up with a more standardized slice of humanity if you tried to rig it. Everyone here is an American+ with computer access in 1998, it is a grab bag of sys admins, nerd creatives, and comp sci majors.  I did a random sampling googling the people interviewed to see what they are up to now, and literally a third of them are librarians. Even their fashion is like God played a prank on this director; not even a 2000’s anime con panel lineup is this stereotypical in the combinations of alt-goth lit girls and nerdcore computer bros.

The evolutionary process of joining this forum -> liking it enough to go to the live meetups -> liking that enough to participate in a documentary about it was a pressure cooker spitting out only a certain kind of person. Which is truly fascinating to see on display! This is the internet-that-was; and it bleeds through the grainy film despite the director’s efforts at times to the contrary.

Though even then it was only a very specific slice of the internet-that-was, because this is a very special breed of Online; namely, the professionals.

*****

Something that is decidedly not typical of The Bronze as an online community is that, as mentioned before, Joss Whedon and other creatives posted on the web forum, answering questions and also just playing around, and how that led to in-person parties where both forum members and cast/crew attended - the Posting Board Parties, or PBP’s. At these they hosted fundraisers, talked about the show, and in the documentary one girl reverently describes with incredible Repressed Lesbian Energy her experience of seeing Eliza Dushku dancing next to her. The PBP had a panel of party organizers, admission systems to keep out the “undesirables”, budgets, the works.

All this the documentary shares openly; it is a peak moment where the digital becomes real in a transcendent way, opening doors analog reality never could. It is also a cold-sweat-waking nightmare story from the lens of a modern Hollywood social media manager; one person in the documentary tells the tale of how one time lead actress Allyson Hannigan posted her phone number on the forum asking people to leave her cute voicemails. The person in question immediately called, and got Hannigan herself instead of the voicemail, so they chatted for a bit (The guy telling this tale is obviously lovestruck; his wife is sitting in typical silence next to him). Today this would be a code-red, nuke your phone situation; but the circle was so cloistered, and the rules so unwritten, that no one cared in these early years.

What they share less openly is all the drama that went into this event. They wax nostalgic about how the parties brought them together, but what isn’t mentioned is the church schism it caused, as the moment cast from the show started attending the party it got mobbed by outsiders. By its ~3rd year there were approximately 400 guests but only ~50 or so were from the forum. They had a huge fight about it, the head of PFP planning committee - “Morbius the Vampire”, who was later jailed for financial fraud btw - told the dissenting faction why don’t they just throw their own party if they hate his so much, and so they did. There was more fighting about it, and eventually they held a peace summit at an LA joint called Mel’s Diner to merge the two factions together. (My source for this is a book, which I will link later)

Hilarious, for sure, but while so much of what we have discussed is “proto online nerd communities”, this part is most decidedly not. The typical web forum absolutely cannot replicate the experience of roleplay-posting your way into shaking hands with Joss Whedon and having a shitfight over party budgets in LA. But most posters never got to attend these parties, of course, this didn’t mean much to them. While for those who did, you cannot help but imagine that this played a gigantic role in making them all become a “real” community. And care enough about that circle to, well after the forum was gone, schlep to a hotel room to be interviewed for a documentary about it. Participating in a documentary is always, in some way, an exercise in selection bias; but here the pruning is turned up to 11 - this is a very elite slice of a very unique fandom experience.

*****

I have one deeper level to go on this thread, somewhat buried in time today, that further shaped the participants here: “Whedon Studies”. The 2000’s was not the birth of media studies as an academic discipline; but it was the birth of fandom-driven media studies, and Buffy was nearly unassailably the leading light of that movement. Academics hosted entire conferences (and inexplicably still do!) on Buffy, Firefly, etc; almost all from the lens of gender & media, as Buffy’s brand was deeply entrenched in that deconstructive milieu. This movement would die a fiery death during the 2010’s shift in media & gender politics, and when the controversies around the toxic working conditions on the set of Buffy/Angel led to Joss Whedon’s near-total expulsion from creative pursuits. The whole edifice is, in a deep way, “cringe” for many of its former participants today.

But what is relevant for our story is that director Stephanie Tuszynski was a full member of that movement; while composing this film she was, for example, giving talks like these at conferences devoted to the Buffyverse:

God that is a lot of talks. This film itself was her thesis project for her I believe philosophy masters, and in our scant interviews lists other fandom-academic film projects she wanted to tackle (which as best I can tell fizzled out later). And the interview subjects were often participants in the same space as well! Academic-types doing media studies with a Buffy bent, or things like culture writers for new media outlets. One of them, writer Allyson Beatrice, even published a book about the Buffy fandom that was in regular bookstores:

To quote the blurb:

A hilarious collection of true stories from Allyson's days as one of the Internet's leading cult TV fan gurus, her mind-boggling escapades include meetings with network executives in dark steakhouses to try to save doomed TV shows and one hastily arranged wedding for two committed Buffy fans. 

I highlight this not to say that academics cannot make documentaries, they certainly can. What I am saying is that if you point your camera at career Buffyverse writer Allyson Beatrice, and label her as a typical forum member giving you the hometown everygirl perspective on the community, you are, however unintentionally, lying to your audience. In its quest to give you the just-like-me Buffy fandom experience, what this documentary elides is that it is often giving you the lens of people who are fans of Buffy as a career. Those people are going to be bringing very different experiences to the table - of course they are concerned with sanitization, with nerd culture debates, the works. That is their bread-and-butter trade.

This dynamic bled into the forum’s day-to-day; there was a very clear hierarchy of “veterans” and “top” posters, who organize the live parties, have deep roots in the community, and even the ear of the show team...and everyone else. Particularly because as mentioned there were no rules on the forum, but since that can’t actually function in practice they self-generated community rules and thus their own leadership class. Cliques and groups were common and named, and veteran posters even had formally designated groupies:

I had also by this time become a groupie. I so enjoyed one particular Bronzer’s posts that she allowed me to become the seventh of her groupies. It was through groupie-dom that I got my first taste of firsthand WITT: several Bronzers, on the occasion of the birthday of she-to-whom-we-group, each took turns grabbing the microphone and praising the day that she was born. In retrospect, I’m not sure why we did this. But it was fun, and very funny, too, as we each took turns waxing melodramatic off the top of our heads. And from work, no less.

The source for this by the way is a 400 page ethnography of The Bronze posted by academic who did *cough* “field research” there; I am sure their membership in the “Bronzers Adoring Darla” fangroup was purely for comprehensive data collection purposes.

And to emphasize, I am not saying this is problematic or anything - the groupie things were all in good fun, best I can tell. I simply aim to showcase how the Bronze wasn’t just a baby version of online fandom forum dynamics; but also a baby version of e-celebrity mechanics. Something the documentary does not even attempt to touch on because that would be something normal people would not understand.

*****

All of the above may have come off like one big roast, and it is a little bit, but as I have mentioned before every documentary is propaganda. It is just impossible to have a tight film building a narrative out of the pieces of letting people speak to the camera without that narrative being but a slice of the truth those people want you to know. The Bronze web forum was a very special place to these highly invested fans, and this documentary is not lying to you about that.

But it is also a big part of early internet fandom! The Bronze was famous at the time, and it is right there at the beginning of so many shifts; the first generation of non-technical internet users, a new era of ‘fantasy’ media with the trappings of prestige and social critique, a boom in critique-as-community, and more. I very much want the full picture of that community; who made it up, what did they want from it and what did they get from it, and so on. No film could offer the full picture; this film’s homebrew rawness gives a valuable piece of it, and I enjoyed it for that. I just aimed here to draw out not only what the broader, more accurate dynamics of The Bronze were, but also the cultural question of why the film focuses on what it does, hides what it refuses to show, and what that says about 2000’s internet & nerd culture. Hopefully I succeeded in that.

And also to have fun looking at some incredibly dated Buffy fandom bullshit. May it have been fun for you too! {hugs you and waves goodbye}

[reversedout-blog]

Targeted-Impact Link Building | A Complete Guide For Businesses!

Link building enhances traffic and traffic escalates ranking – that’s something that readers, content marketers, and technical SEOs will consent upon. The very next question you may ask is, what is link building? Which ranking is to be done and on which page or website?

Link building is important because links play a major role in ranking your website on Google. The search engine checks the quantity of high-quality inbound links. The higher quality links there are, the better your site will be ranked.

Ranking helps in surging the chance of a click to your website, hence extracting more audience. This will increase the popularity and range of your site.

This is a small guide for you if you are wanting to build links that impact your website and enhance your ranking.

A Complete Guide To Targeted Link Building

Below, we are going to share with you a complete step-by-step guide to targeted link building.

Choosing Pages For A Targeted – Impact Link Building Campaign

Link building campaigns frequently require – clarifying client goals to work efficiently and understanding the demand for work. The first and foremost step is level setting- in which the data available will help in learning more.

For a better understanding, first compare the link metrics against the leading competitors which will help in estimating the level of competition, traffic, page authority, and SEO difficulty.

When we look out for opportunities nowadays, it is complex and time-consuming to go-through hundreds and thousands of pages, so it is more efficient to choose pages for a targeted – impact link-building campaign.

If you choose random pages, then there is a chance that your audience will shift to another website. Try to use links to those pages that correlate with the topic and are catchy. This will help you in interacting with your audience for more time and will increase their interest in your website.

Searching Targeted Audience

Before explaining further, we will start with a simple day to day example: If I want to increase the sales of a product, let’s say anti-dandruff shampoo, now I have to find out where its in higher demand, weather condition, age group to target, how to make our brand of shampoo more reachable and attractive, adding some value to it, plunging its price against rivals, and so on.

The offers made, conditions, and usage is directly related to the targeted URL (uniform resource locator), if the same keywords are used or not to describe them. This means we build our audience based on the particular client URL that we are building links to.

For instance, if we target Reversed Out Creative’s SEO service page, we would start asking ourselves, when will agencies and businesses start thinking about SEO services? How do we make them understand the value of investing in SEO? Additionally, online seminars can be used for agencies in showing them how their business can grow. With both scenarios, online SEO services are essential to increase traffic on websites and rankings. In addition, expert surveys, expert interviews, and off-site informational placements enable targeted link building.

Let’s step out of SEO and think of an insurance sales package. We can start thinking about circumstances that will help us to seek insurance requirements. Life insurance in case of sudden death, health insurance for sudden cardiac pain, etc.

By understanding your audience, you can make a list of websites that your target audience is visiting. Check out your target demographics’ interests and their behaviors. What does your audience want? Which particular product or services are they interested in? Make a list of each and every point to understand them better.

Use brainstorming by trying to find out the problem areas and queries which your target audience is facing and then after discovering, align them to a particular webpage link. This will increase the chances of your audience reading your website and getting all of their answers on your website.

Link Building Strategy

A targeted link-building strategy plays an important role in increasing traffic to your website. There are numerous strategies that help in building an impactful link to enhance Google’s ranking. There are a plethora of digital marketing resources as well to make websites attractive to seek audience attention.

Link Outreach

Outreach means the act of reaching out and link outreach simply means the act of asking a site for backlinks. If you write content that is worth links, then it helps Google understand that your site is full of data regarding that particular topic. These backlinks act as a vote of confidence from one site to another.

What do backlinks actually do? Well when you click on a link given on a webpage it then directs you to a particular page, thus increasing the target audience of that particular page, this is also known as organic traffic. Plus it helps the audience to understand the topic better and retain them on your website for a longer time period. If the site is an external site then it increases the potential customer of that website.

Quantifiable Link Building Wins

This is the most effective and challenging aspect of a targeted link-building campaign to retain clients or budgets if you are a house site.

There are numerous ways to measure the performance of a link-building campaign but which method you want to choose depends directly on the strategy and tactics used.

In case you are focused on the content site and exclusively on earning placements to sales landing pages. We address our evaluation from the viewpoint of SEO-related metrics that will show both prime indicators of advancement and the correct performance indicators once we have had an impact.

In a campaign, you may see a worsening of average position. The cause of this is new keywords ranking on a particular campaign page. If the page earlier ranked SERP (search engine results page) #7 or #8 this will pull down the rank of the page.

The graph above represents one of the risks of concentrating heavily on rank as the prima facie factor. While the average position (purple) line shows a decrease in position. Now concentrating on columns we can see that the number of keywords is growing in positions 1-3 (blue) lines. Just not enough to keep the ranking keywords down in SERPs.

This certainly shows that the ranking of a particular website depends on various factors like links (external and internal), keywords, the share of voice, page authority, etc.

Share Of Voice

The advantage for us of highlighting the share of voice over ranking is that it equates to dramatic shifts in time series outline based on ranking fluctuations from low-volume examination.

Ranking reports can sometimes be a roller-coaster. Share of voice equates with an averaging traffic model, expressed as a proportion of total traffic for a keyword set.

As the graph represents a similar set of the control group; a set that is not a part of the campaign. This second set is selected from the same sections of the site and from similar ranking and visited pages, to quantify the achievement of our link building.

The graph does not show positive growth and when we differentiate between the campaign page and the control group, then the results are even more dramatic.

Page Authority

One of the early indicators of imminent success is page authority. We often see page authority escalating even before we see any improvement in rankings and share of voice.

Another benefit of page authority is the direct impact of third party validation on our work.

There are many other factors of our link-building campaign that may affect our ranking like misalignment, gaps in our content, spelling errors, punctuation marks, grammar mistakes, technical issues, image optimization, and inhibiting a metric that is best influenced by improving the page link.

Bottom Line

In the end, we would like to say that it might seem overwhelming to follow through this process. This is the reason why we examine the quality and performance of links over time. If you have any questions or need help with your link building campaign, feel free to contact us at Reversed Out Creative.

Contact Us

At Reversed Out Creative, we understand the challenges and opportunities presented by AI disruption. Our team of experts specializes in web design, SEO, graphic design, and digital marketing services. Reach out to us through our contact form to learn more about navigating the evolving job market and embracing the potential of AI. Together, let’s shape a future that combines human ingenuity with the power of AI.

Content source: https://reversedout.com/targeted-link-building-guide/

[rockethorse]

Stocking Stuffer 1/5: A Bajillion Random Painting Recolours

Happy Holidays to all! While I'm proud that last year I finally managed to achieve a longtime goal of sharing a full TS2 Advent Calendar, I'm simply not gonna be able to pull it off this year. Nonetheless, the holidlay spirit has encouraged me to finish up and share a couple of things before the end of the year! I'll be sharing five little gifts over the next few arbitrary days. First up: A BUNCH of Maxis painting recolours.

One recolour each of A/B/C Stroke (yes, I still enjoy playing with these as three separate paintings) using vintage matchbook covers designed by Saul Bass for The Ohio Match Company.

Two recolours +frames for Abstrutionism; "Poppy Cake" by Adolf Fényes (1910), and then this edit of Christina's World by Andrew Wyeth (1948) to include Bella Goth (the original Tumblr poster has deactivated).

A recolour of Anonymous Masterpiece with these two digital paintings by user chestnutroan featuring their farmer Sim and his two alien daughters.

One recolour of the Arghist Soldier with "Friday Nights" by Deborah DeWit (2006), perfect for your novel-enthusiast Sims' reading nook.

One recolour of City Skyline with a fruit & veg painting by Twitter user snail_soup (you can buy a real print of this too if you like it!)

One recolour of the Fourth Element wall scroll with "From Stardust to Stardust - Raccoon" by user ArtOfMienda.

Four Vegetables recoloured with four deliciously juicy tomato paintings by artist Leah Gardner.

Geometry 101 recoloured with a beautiful palette knife painting by Lynn Boggess.

Two recolours of Grilled Cheese (you all know what Grilled Cheese looks like, c'mon); one vintage ad for Hollywood Diet bread which I cleaned/redrew to remove text/graphics, and then "Cloud Rows" by Ivan Eyre (2004).

In The Beginning (+frame) recoloured with "Little Thief" by Courtney / Trash Kitty Art (also available as an affordable IRL print).

Kitten vs. Yarn (+frame) recoloured with this goache painting by user ieafy.

"Until Tonight" by Mark Grantham (2019) slapped on Lady On Red.

Two recolours of Living Room; "Midwestern Summer Fun" by user ink-the-artist (you may wanna zoom in for a surprise), then "Girl On A Swing" (2000) by Andrew Macara.

One recolour of Marketing Print with the Beatles as drawn by other Beatles. I don't remember who drew who because I'm actually not much of a Beatles fan but I thought these sketches were really darling.

In Memory of Johnny Gnome (+frame) recoloured with a piece by Emma Roulette.

A recolour of My First Holiday with art from Twitter user heikala_art.

On Pointed Toes (+frame) recoloured with this digital painting by Twitter user catwheezie.

I fell in love with this Guinness ad so I tweaked it from the photo to fit on the Route 66 poster, then made an accompanying Simlish option.

A single Scruffles recolour (+frame) with this adorable cow illustration by Twitter user poodlewool.

Four recolours of the Sim Noir pop art print; three pieces by Al Parker I found through this Tweet (with some English removed) and then an edit of the original painting to look passingly familiar...

Two recolours (+frames) of Snoozing Enemies; "The Cat on the Pillow" by Adolf von Becker, and "Sleeping Sasha" by Lena Rivo.

Stiller Life (+frame) recoloured with this oil painting of McDonalds by artist Noah Verrier.

Two recolours (+frames) of Stumped Hound; "Shadow" by Tianyi Zhou and "cat falling off table" by user anasauruss.

The Muse recoloured with this Juxtapoz magazine cover by artist Josh Courlas.

And lastly, three recolours of Untitled (the Bella Goth pop art painting) with works by Hiroshi Nagai.

Download All Paintings @ SFS

[lboogie1906]

Congresswoman Shontel Monique Brown (June 24, 1975) is a business professional, politician (D), and congresswoman, serving as the Representative for Ohio’s 11th congressional district since 2021. She was born in Cleveland. Her mother Rikki, is a human resources professional at the Cleveland Clinic, and her father Tony, is a basketball coach at Warrensville Heights City School District. She attended Cuyahoga Community College, graduating with an AA in Business Management. She obtained her BA in Organizational Management from Wilberforce University’s CLIMB program.

She began working as a regional marketing representative for MSC Distribution, as a marketing support representative for Telco Communications Group, and as a senior account manager for Radio One. She worked as the director of sales for Hotcards.com, before founding her marketing assistance firm, Diversified Digital Solutions.

She entered politics in 2011 when she was elected to the Warrensville Heights City Council. She held the office for three years and was elected to represent the 9th district in the Cuyahoga County Council in 2014. In 2017, she was elected chair of the Cuyahoga County Democratic Party, making her the first African American and first woman to serve in the position.

When Congresswoman Marcia Fudge was nominated and confirmed as the Secretary of Housing and Urban Development for the Biden administration. The move caused a vacancy, prompting the need for a special election for Ohio’s 11th district. She won both the primary and general elections and was sworn in on November 4, 2021. She was reelected in 2022.

She is a member of the Congressional Progressive Caucus, the New Democrat Coalition, and the Congressional Black Caucus. She serves on the Agriculture and the Oversight and Reform committees. She was the keynote speaker for the 2022 Wilberforce commencement. #africanhistory365 #africanexcellence

[webzent]

Best Digital Branding and Content Marketing Agencies in Ohio

Why Digital Branding Matters

Digital branding is more than just a logo or a tagline. It encompasses the entire online presence of your business, including your website, social media, and any other digital platforms where your brand is represented. A strong digital brand helps to build trust with your audience, differentiate you from competitors, and ultimately drive more business.

The Best Digital Branding Agencies in Ohio

Ohio is home to some of the best digital branding agencies that can help elevate your brand to new heights. These agencies specialize in creating compelling brand identities that resonate with your target audience and leave a lasting impression. Here are some of the top digital branding agencies in Ohio:

Blue Laser Digital: Based in Columbus, Blue Laser Digital is renowned for its innovative approach to digital branding. They offer a full suite of services, including brand strategy, web design, and digital marketing.

Thunder::Tech: Located in Cleveland, Thunder::Tech combines creativity with technology to deliver powerful branding solutions. Their team of experts works closely with clients to develop brands that stand out in the crowded digital space.

The Shipyard: Also in Columbus, The Shipyard is known for its data-driven approach to branding. They leverage advanced analytics to create strategies that not only look good but also perform exceptionally well.

The Importance of Content Marketing

Content marketing is the backbone of any successful digital strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Effective content marketing helps build brand awareness, establish authority, and drive customer loyalty.

Top Content Marketing Agencies in Ohio

Ohio is not just a hub for digital branding; it also houses some of the finest content marketing agencies. These agencies specialize in crafting compelling content that tells your brand’s story and drives results. Here are some of the top content marketing agencies in Ohio:

Sixth City Marketing: With offices in Cleveland and Columbus, Sixth City Marketing excels in creating content that drives traffic and conversions. They offer a range of services, including SEO, social media marketing, and pay-per-click advertising.

Upward Brand Interactions: Located in Dayton, Upward Brand Interactions focuses on creating engaging content that resonates with your audience. Their team of experts crafts content strategies that are aligned with your business goals and objectives.

Content Via: Based in Cincinnati, Content Via specializes in content creation and distribution. They help businesses create high-quality content that attracts, engages, and converts their target audience.

Choosing the Right Agency for Your Needs

When selecting a digital branding or content marketing agency in Ohio, it’s essential to consider your specific needs and goals. Look for agencies with a proven track record, a strong portfolio, and a team of experts who understand your industry. Additionally, consider the agency’s approach to collaboration and communication to ensure a seamless working relationship.

Conclusion

Ohio’s digital branding and content marketing landscape is rich with talent and innovation. By partnering with the best digital branding agencies in Ohio and content marketing experts, you can unlock the full potential of your brand and achieve lasting success in the digital age. Whether you’re looking to build a new brand from scratch or enhance your existing digital presence, Ohio’s top agencies have the expertise and creativity to help you reach your goals.

[thehubops]

Simple Marketing Automation Strategies to Supercharge Your Event Sales

In the competitive landscape of event marketing, the adoption of marketing automation strategies has proven to be a game-changer. Implementing these strategies effectively not only enhances operational efficiency but also significantly boosts event sales. This comprehensive guide will delve into simple yet powerful marketing automation strategies that can supercharge your event sales, leveraging various automation tools and techniques.

Understanding Marketing Automation

Before diving into specific strategies, it is essential to understand what marketing automation entails. It involves using software to automate repetitive marketing tasks, such as email campaigns, social media postings, and ad management. This not only saves time but also ensures that marketing efforts are more efficient and targeted.

Types of Marketing Automation

There are several types of marketing automation that can be utilized to enhance event sales:

Email Marketing Automation: Automated email campaigns tailored to different segments of your audience.

Social Media Automation: Scheduled posts and automated interactions on social media platforms.

CRM Automation Examples: Using CRM tools to manage and nurture leads automatically.

Marketing Automation Integration: Integrating various marketing tools for seamless operation.

Developing a Marketing Automation Plan

A well-thought-out marketing automation plan is crucial for the success of your event marketing. Here are the steps to develop an effective plan:

Define Goals: Clearly define what you want to achieve with your automation strategy, such as increasing registrations or improving engagement.

Segment Audience: Segment your audience based on demographics, behavior, and interests.

Choose Tools: Select the appropriate b2b marketing automation tools and software that align with your goals.

Create Content: Develop engaging and personalized content for different segments.

Monitor and Adjust: Continuously monitor the performance of your automation campaigns and make necessary adjustments.

Implementing Marketing and Sales Automation

Marketing and sales automation can significantly streamline your event marketing efforts. By automating the entire funnel from lead generation to conversion, you can ensure a smooth and efficient process.

Funnel Marketing Automation

Funnel marketing automation involves automating the steps that a prospect takes from awareness to purchase. This includes automated emails, personalized landing pages, and targeted ads.

CRM Automation Examples

Effective CRM automation examples include automated follow-up emails, lead scoring, and personalized communication based on customer behavior. These automation techniques ensure that no lead falls through the cracks and that each prospect receives timely and relevant communication.

Leveraging Marketing Automation Analytics

To optimize your event marketing efforts, it is essential to leverage marketing automation analytics. These analytics provide insights into the performance of your campaigns, helping you understand what works and what doesn’t.

Key Metrics to Track

Open Rates: The percentage of recipients who open your emails.

Click-Through Rates (CTR): The percentage of recipients who click on links within your emails.

Conversion Rates: The percentage of recipients who complete the desired action, such as registering for an event.

Engagement Rates: The level of interaction your audience has with your content.

Marketing Automation for Startups

For startups, marketing automation for startups is particularly beneficial as it allows them to compete with larger companies without the need for extensive resources. Automation helps startups scale their marketing efforts and reach a wider audience more efficiently.

B2B Marketing Automation

In the B2B space, b2b marketing automation software and tools play a crucial role in managing and nurturing leads. These tools help B2B companies automate their marketing and sales processes, leading to higher conversion rates and increased sales.

B2B Marketing Automation Tools

Some effective b2b marketing automation tools include:

HubSpot: A comprehensive marketing and sales platform.

Marketo: A powerful tool for lead management and campaign automation.

Pardot: A Salesforce product that focuses on B2B marketing automation.

Marketing Automation Lead Management

Marketing automation lead management involves tracking and nurturing leads through the sales funnel. This includes automated lead scoring, segmentation, and personalized communication.

Choosing the Right Marketing Automation Agencies

For businesses that lack the expertise or resources to implement automation strategies, partnering with marketing automation agencies can be highly beneficial. These agencies provide the necessary expertise and tools to effectively automate your marketing processes.

Automation for Small Businesses

Automation small business solutions are designed to help small businesses streamline their marketing efforts. These solutions are often affordable and easy to implement, making them ideal for businesses with limited resources.

Integrating Marketing Automation Strategies

Marketing automation integration is the process of connecting various marketing tools and platforms to work together seamlessly. This integration ensures that all your marketing efforts are aligned and that data flows smoothly between different systems.

Problem-Solving Solutions with Marketing Automation

Implementing marketing automation strategies can help solve several common problems in event marketing:

Problem: Low Registration Rates

Solution: Use funnel marketing automation to nurture leads through personalized email campaigns and targeted ads. By engaging prospects at different stages of the funnel, you can increase the likelihood of registrations.

Problem: Poor Engagement

Solution: Leverage marketing automation analytics to understand which content resonates with your audience. Use this data to create more engaging and relevant content.

Problem: Inefficient Lead Management

Solution: Implement CRM automation examples to automate lead scoring and follow-ups. This ensures that leads are managed efficiently and that sales teams can focus on high-priority prospects.

Conclusion

In conclusion, the implementation of marketing automation strategies can significantly enhance your event marketing efforts. By automating repetitive tasks and leveraging analytics, you can optimize your marketing processes and boost event sales. Whether you are a small business, a startup, or a B2B company, the right marketing automation plan and tools can help you achieve your marketing goals more efficiently.

By understanding and utilizing various types of marketing automation, integrating them into a cohesive strategy, and leveraging the expertise of marketing automation agencies like The Hubops if needed, you can ensure a successful event marketing campaign. The key lies in continuous monitoring and adjustment based on performance data, ensuring that your automation efforts remain effective and aligned with your goals.