#Nitya Mehta

[vishnumaheshsharma]

Made In Heaven (Season 2): A Forceful Attempt to Be a Modern Day Classic Results Into a Modern Day Cliché

…Spoilers Ahead….It is bigger but is it better?With a new and bigger season of “Made In Heaven”, we are introduced to three, major, new characters. These are Raghav (played by Ishvak Singh), Bulbul (played by Mona Singh), and Meher (played by Trinetra Haldar). The arc of my feelings about the show is similar to the character arc of one of these characters.Had the script been offered to me, I…

[nityabajaj]

Dress How You Want To Be Addressed

To enable Indian women to make a statement instantly, modest cuts, delicate embellishments, and handcrafting were used to reinvent the cultural character of India. She is none other than NITYA BAJAJ, one of India's most prominent and vibrant young fashion icons and a very accomplished fashion designer. The upscale evening dress line is created by an Indian designer.

Nitya Bajaj: The Person

She was raised in New Delhi, where she was born, and received a top-notch convent education. Due to her highly educated parents and her family's background in tourism, Nitya was exposed to Indian arts, history, and culture from an early age.

She has always been passionate about the arts and painting, and she excelled in this subject in school. She excelled in national and international painting competitions, bringing several honours to her school. Nitya became interested in fashion as a result of her early love of trimming her grandma's sarees and her propensity for creative design.

After graduating from the National Institute of Fashion Technology in 2008, Nitya had a revelation that inspired her to forgo traditional fashion design in favour of exploring evening wear in a fresh way using handcrafted craftsmanship.

After graduating, Nitya Bajaj went on to participate in the reality competition "Lets Design," where contestants battled it out to design the greatest outfits with the fewest materials and the shortest period of time. She never looked back after that.

Prior to setting up Label Designer Nitya Bajaj completed an internship at Orient Craft, a renowned export business, where she created knitwear for companies including Zara, Next, and Abercrombie & Fitch. She also handled the creative style and brand aesthetics for the multi-designer boutique Kimaya in New Delhi. Nitya was inspired by her love of fashion and gained experience working with designers like Pam Mehta, Ankur and Priyanka Modi, and Prashant Verma.

Nitya had a significant year in 2008. She was selected as one of the winners of Wills Lifestyle's "The Debut," a programme that aimed to inspire fashion students by honouring and rewarding exceptional ability. She then started her entrepreneurial adventure after being inspired to create her own brand.

Nitya Bajaj: The Brand

2011, the birth of the brand NITYA BAJAJ, which specialises in luxurious traditional and modern Indian evening clothing as well as striking neckpieces. The brand's development of classy, feminine clothing embraces womanhood.

The designer label depicts the many, multidimensional lifestyles of modern women who value elegant, pricey, and enduring works of art as apparel. Each individually created item by Label Nitya Bajaj is a beautiful representation of uniqueness. Ethereal luxury is associated with the brand.

The brand takes pride in its fine craftsmanship, attention to detail, and its iconic line of western gowns, dresses, and skirts that have gained international acclaim while retaining their fundamentally Indian aesthetic.

The first foreign buyer for the Nitya Bajaj label came from Libya in 2008, and purchases from New Zealand, Australia, and the UK soon followed.

After winning a special mention prize in the Swarovski Jewelry Design Competition in 2011, the NITYA BAJAJ label debuted a line of evening wear with crystallised accents at the EPCH Jewelry Expo. Following two seasons in Pune fashion weeks in 2012 and 2013 and Rajasthan fashion week in 2013, the brand debuted their first Summer resort collection at Lakme Fashion Week in 2012.

The brand has done it all, from producing a special resort-wear and neckwear line for the Kingfisher Calendar Hunt 2013 competitors to private previews with companies like Shri Raj Mahal Jewellers, Nomarks, and VLCC.

Additionally, the designer has worked with well-known companies to create exclusive, limited edition pieces for them, including Swarovski, La Bante, and Johnny Rocket.

All of this has contributed to the brand's enormous level of global awareness, and it is now housed in a number of multi-brand boutiques in India, Indonesia, London, and Dubai.

Nitya Bajaj, a designer, is a proponent of humanitarian work. Label Nitya Bajaj believes that it's important to give back to the community as part of their social responsibility and donates a portion of their sales to charity.

The company backs "Joining Hands," a Mamta Charitable Foundation that tackles Indian poverty by giving free food to the poor. In addition, Label Nitya Bajaj collaborates with Nirmal Seva, Arya Boys Gurukul, and Arya Kanya Gurukul to assist education in India by giving free education and other amenities to underprivileged Indian children.

Nitya is a one-man army, thus her best asset is her confidence. A dedicated staff that functions more like a family supports that.

The constantly fashionable Nitya is always interested in learning about new trends, predictions, designers, and their collections around the globe.

She is adamant that learning happens every day. Her love of learning and willingness to accept information from anyone and everywhere keeps her current.

Nitya regards fashion as a personal trait that distinguishes an individual, and she holds international designers Giambattista Valli and Elie Saab in high regard for their sense of style.

NITYA BAJAJ is dazzled with her intricate details and its strong sense of beauty. Besides an illustrious list of Indian actresses like Sonam Kapoor, Parineeti Chopra, Gauhar Khan, Jacqueline Fernandez, Minissha Lamba, Prachi Desai, Sonal Chauhan, Vidya Malvade, Riya Sen, Raima sen, Kalki Koechlin, Shibani Dhandekar, Payal Rohatgi, Kanishtha Dhankar, Mallika Haydon, Sonakshi Sinha, Nimrat Kaur, Neha Dhupia, Mugdha Godse, Huma Qureshi, Tara Sharma and Karishma Tanna to name a few; the brand has been encouraged by Fashion magazines like Vogue, Harpers Bazaar, Elle, Cosmopolitan, Marie Claire, Femina, Hello, Hi Blitz and Stardust.

[innocentamit]

Verve is presenting Chanel's Pre-Fall and Autumn / Winter 2021 features in a new article

Verve is presenting Chanel’s Pre-Fall and Autumn / Winter 2021 features in a new article

Animal & Brands Shirin Mehta Notes. Drawing by Imdad Barbhuyan. Styling and Nitya Arora. All outfits and accessories are Chanel. Make-up by Chanel Beauty. Hair by Daksh Dubey. Example: Tarun Panwar at Feat.Artists. Artist and styling consultant: Aishwaryashree. Interns: Vedanshi Agarwal, Mehar Mann Mehar Location courtesy: Klove Studio, Delhi. Much has happened since the death of Chanel’s most…

[gagbrag]

What! Akshay Kumar And Kareena Kapoor Khan Starrer Good News Will Be Called Good Newwz Now – Reveals Producer Karan Johar

Soon after announcement of Akshay Kumar’s upcoming movie Pritviraj Chauhan on his 52nd birthday from Yash Raj Films, another declaration has been made by producer Karan Johar.  Most of the people may be already aware of the fact that Akshay Kumar is doing a movie with Kareena Kapoor Khan after a long time. In this movie, Diljit Dosanjh and Kiara Advani will be seen also. Previously, the movie is expected to come with the title ‘Good News’. Now, it has been changed to “Good Newwz” by the makers. Release of the movie has been scheduled on 27th December.

Wishing Khiladi Akshay Kumar on his birthday, Karan Johar has tweeted “Happy birthday @akshaykumar we love you!!!! The GOOD NEWS is that our film #GOODNEWWZ will end the year with a bang!!!! Can’t wait for all of you to see it on the 27th of DECEMBER 2019!! @akshaykumar #KareenaKapoorKhan @diljitdosanjh @Advani_Kiara directed by RAJ MEHTA!”

According to the reports, Good Newwz is a movie about a couple played by Akshay Kumar and Kareena Kapoor Khan that has been trying to have a baby. On the other hand, Diljit and Kiara will be seen as young couple who has helped them on the way.

Right now, Akshay Kumar is giving us back to back hits. Last release of Akshay Kumar has been Mission Mangal with Vidya Balan, Taapsee Pannu, Kirti Kulhari, Sonakshi Sinha and Nitya Menon which has been a massive success at the box office. Next, Akshay is expected to be seen in Housefull 4, Sootyavanshi and Laxmmi Bomb. He has been signed for a movie called Bachchan Panday also.

[titoslondon-blog]

New Post has been published on Titos London

#Blog New Post has been published on http://www.titoslondon.co.uk/colabas-latest-pop-up-is-as-cool-as-its-name-sounds/

Colaba’s latest pop up is as cool as its name sounds

1/12 Colaba Cartel

Image: Instagram.com

Hemant & Nandita

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Deme by Gabriella

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Sukriti & Aakriti

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Studio Verandah by Anjali Patel Mehta

Image: Instagram.com

Valliyan

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Parvati Villa

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Nikhil Thampi

Image: Instagram.com

Anupamaa Dayal

Image: Instagram.com

Astha Narang

Image: Instagram.com

Shriya Som

Image: Instagram.com

House of Sohn

Image: Instagram.com

Blink and there’s a new store in South Mumbai’s favourite shopping haunt, Kala Ghoda. The newest addition to the art district’s designer stores is the Colaba Cartel pop-up. Co-hosted by jewellery designers Nitya Arora of Valliyan and Ileshaa Katau of Parvati Villa, this space is filled with contemporary fashion labels.

It was Arora and Katau’s idea to curate a space that offers occasion and resort wear for the wedding and party hopping crowd. The first cycle of the Cartel will carry pieces by labels Nikhil Thampi, Hemant & Nandita, Anupamaa Dayal, Shriya Som, Sukriti & Aakriti, Astha Narang, Verandah by Anjali Patel Mehta, Deme by Gabriella, House of Sohn, Valliyan and Parvati Villa. The designers are encouraged to curate their own racks at the store.

If you’re headed to an end-of-the-year getaway or a wedding that will most likely explode on Instagram, you know where to get your wardrobe fix from.

Colaba Cartel, shop no 2, Machinery House, Burorji Bharucha Road, opposite Pantry, Kala Ghoda, Mumbai

The post Colaba’s latest pop up is as cool as its name sounds appeared first on VOGUE India.

[nityabajaj]

Why brands from both the apparel and non-clothing industries are entering the facemask market

The new, pandemic-induced reality has forced a drastic change in how we go about our daily business and has imposed new expectations on everyone. One of the most crucial of them is donning a mask.

Masks as a category have proliferated from a strictly medical item to a necessity and lifesaving tool for everyone.

Due to the crisis, masks are now a common item of clothing and are in high demand on the market.

Marketers see a huge possibility in the sale of face masks as something that might eventually become a fashion statement as government regulations require masks for anyone leaving their houses.

Several high-end, upscale clothing and non-clothing firms have entered the face mask market. Vero Moda, Only, and Bestseller Clothing—a mother brand of J&J—have all introduced both designer and affordable masks in this market.

Did we ever think that alcohol-related companies would appear in clothing? Well, only last month did AB Inbev and Bira introduce their line of masks.

Designer masks are being experimented with by homegrown companies including Anita Dongre, Nitya Bajaj, Shivan and Narresh, Masaba, and Manish Tripathi.

Five of Louis Vuitton's French manufacturing facilities were transformed in April to produce masks for front-line medical personnel. "We wanted to make sure that our customers had a wide range of choices when selecting a mask for their purposes while adhering to their individual aesthetic.

Masks are unquestionably necessary in the present day, not just for the well-being of the wearer but also for those around them, according to Alexander Lambrecht, VP Marketing, South Asia, AB InBev. Budweiser Streetwear Co. and Myntra introduced their line of face masks for consumers after realising the need in light of the pandemic's concerns. Brands are entering the mask sector, according to Pragya Upadhyay, VP-Growth at Peesafe, in an effort to stay afloat. This is not a complete business plan for non-textile firms; rather, it is an opportunity for them to maintain their presence.

"Even before the epidemic, we were in the mask category. According to Upadhyay, when we originally introduced our masks in October 2019, we focused more on marketing them as anti-pollution masks. The company added washable masks, microfiber masks, and many other products to the category. Marketers anticipate a shift toward patterns on various types of masks. Soon, the new catch will be functional fashion. "Our team at Madame is always developing new facemask designs, according to executive director Akhil Jain. Krsnaa Mehta, the founder and executive director of India Circus, a Godrej Venture, commented on the expansion of the mask category by saying, "With a variety of masks being offered every day, the increase will remain steady. This will make up a very little portion of our sales."

Children's masks, according to Mehta, are a crucial component of the business. With the launch of new designs and product categories, the brand anticipates monthly sales to double. Through both our online and retail partners, we have sold thousands of them in India, according to Mehta.

Non-clothing companies have evaluated the market's enormous potential and the present spike in demand. Masks can be created and sold with little upfront cost and while sustaining economies of scale, according to Agarwal.

Masks are an addition to our present product line, therefore they will increase the value of our mainline sale of fabrics and clothing, according to Agarwal. The possibility to enter this category for a non-clothing brand like us is modest but lucrative. According to Krishna Tamalia Vora, founder of Mom's Therapy, little money-making ideas give start-ups or entrepreneurs like us a psychological boost to persevere.

This "new normal" of putting security and safety first in consumer purchases is inescapably going to last for a while due to a total shift in consumer attitude. Masks with useful features and the ability to be cleaned and reused will be in high demand from consumers.

According to Agarwal, as consumers become more cautious, the market will rise slowly but gradually by 10-15% over the next two years.

Over the next two years, the Indian mask market as a whole will experience exponential expansion. According to Upadhyay, the market is fresh and expanding.

The "Raho safe" brand of Peesafe's mask sector will each contribute 20–25% increase.

Peesafe will use digital media to advertise its mask sales. Good sales figures are coming from our platforms for the brand.

With the introduction of Budweiser Streetwear Co., Budweiser chose a digital-first strategy, debuted the collection on Myntra, and subsequently drove end-to-end brand communication on the internet. The methods used by Myntra guarantee that the products are delivered to customers in a very safe and secure manner.

"The collection was previously scheduled to debut in the first quarter. But as the pandemic spread, we refocused all of our efforts on ensuring the security of our associates, allies, and communities. We will look into other options as we progressively transition to a new normal phase in order to better serve and reach our customers, "Lambrecht said.

Madame will introduce a coordinated line of sweatshirts and facemasks for lounging around the house. On Facebook and Instagram, the company has been marketing its facemask capsule line.

For the products sold under the Raho Safe brand, Peesafe focuses on tier II markets.

Keeping Up With The Competition

The demand has always been in the areas of function, comfort, and fashion, according to marketers who claim to be keeping track of insights into customer behaviour.

According to Vikash Pacheriwal, co-founder of Raisin, the company has expanded its product line from hand-woven cotton masks to include a wide range of masks in various materials, designs, and colours.

Quality, according to Upadhyay, will play a big part, and mask innovation will be required. "Brands need to be a product facilitator rather than merely speaking from the perspective of sales, and brands need to be more and more aware of the masks."

"We believe that if facemasks are affordable and of high quality, consumers won't even consider not buying them. Facemask is a requirement that will be on the market long after the pandemic is finished "Jain remarked.

According to Agarwal of Donear, the company invests in R&D to provide the greatest products for clients. Customers are more mindful of the decisions they make today, especially under current conditions, and they are looking for quality and confidence from brands on their purchases.

When local masks are affordable and practical, why pay more for branded ones?

Branded products require commitments, which is why customers have always been drawn to them.

While there has been a change in consumer behaviour as a result of the global economic downturn, Mehta asserts that this change has merely been an evolution.

According to Mehta, because customers are seeking convenience, local and homemade masks may currently be the top choice. A brand will need to overcome this by expanding its economic reach while continuing to follow its commitment path.