#Nexxus Designs Blog

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RS House CA | Wrought Iron Lighting Project Showcase

https://nexxusdesigns.blogspot.com/2020/04/rs-house-ca-wrought-iron-lighting.html

Illuminaries Lighting 2000 Windy Terrace Bldg. 21-C Cedar Park, TX 78613 CALL 512-382-1803 https://www.illuminaries.com/products/ ILLUMINARIES Lighting offers a vast range of hand-forged, finely crafted wrought iron lighting, as well as custom lighting design services. Our knowledgeable staff and talented craftsmen have completed hundreds of custom projects to our clients’ specifications and satisfaction. https://youtu.be/WIJkprE_JS4

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Nexxus Web Designs & Digital Marketing

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Your Company Story

Companies built by people

Brands and businesses are not built overnight and there’s a story behind every company. “Who are you? Can you solve my problem and Why should I choose you?” – Your Leads

People are in a hurry, people are your potential leads. You don’t have much time to grab someone’s attention in today’s world so you need to tell your story and make it clear and concise. When thinking about how to market your business, think of how you make purchase decisions. Before we buy anything we are usually asking questions like these:

What do you do, how you do it?

How can you solve their problem?

What makes your solution different?

Why should I care, what are the benefits?

Place yourself in the eyes of your customer and think about the process from the start, also known as the “Buyer’s Journey“. Before making a purchase there are 4 phases of the buying process you move through.

Problem or need / desire.

Research phase, the right solution, details.

Recommendations & reviews, qualifying the solution.

Purchase intent, local / product search

It’s about them, not you

More than not we see website page design with sales copy written in terms of talking about ourselves too much. While explaining what it is that you do the sales copy must be intended to speak to the 4 points above, especially 1 – 3. By the time they have reached your sales page or called your company for a sales consultation or purchase order means they are ready to purchase so you must have passed the first 3 points; Problem, Discovery, Reviews.

By creating content ideas based on the journey of your customers allows you to tell your company / brand story while enjoying a high conversion rate. Centering your sales content around answering your common customer questions allows you to appear in the early stages, win their trust while building authority.

How to Tell your company story

You should tell your story in separate areas. Each area becomes an opportunity to make a sale, generate a lead, or capture information for re-marketing / follow-up. Instead of cramming it all onto one website page break up the story into relevant sections and build upon them. Here are some common ways to organize all of that information:

FAQs Page, for commonly asked questions and helpful resources.

Advantages, what separates your product or service from the market?

Resources, what documents or sales materials can be used to amplify conversions?

In conclusion, people buy from other people and we all have stories. Your company story leads to offering something useful to the market and the customer story is what lead them to buy from you. If you can create content and sales copy that meets in the middle of this journey you will benefit from many sales. Some useful ways of telling your story are:

About, Resources & Advantages Pages

Low Risk Website Offers

Customized Lead Funnels

Email Marketing & Lead Nurturing

Blog Content, Videos product demos, etc

Still need more info? Here are a few extras from Small Biz Trends

Relate to Them

Consumers want to know that you understand them. By understanding them, you are better equipped to serve them. If your company was founded because you had a personal problem and you created something for yourself to solve that problem, that’s relatable.

Everyone has problems but not everyone is equipped to solve them. The fact that you have an MBA from Harvard may be the thing that equipped you to solve your own problem, but the masses won’t relate to that.

They will relate, however, to someone identifying a need and taking matters into their own hands to meet that need. It is something they wish they could do for themselves, but will accept your help now because you’ve already paved the way.

Ethics & Advantages

Back to that group of consumers that want their buying power to make a difference the world – they chose companies that align with their personal ethical views. They are looking for companies that treat their vendors and employees fairly, that have robust corporate social responsibility programs in place and that give back to their communities through charitable actions.

Creating a Timeline

If part of your company’s draw is the long history it has in its area of expertise, use a timeline to show that history. Timelines are impactful because they give a visual representation of how far your company has come and garners trust in your products and services because you’ve kept your business open for a long period of time.

Using Data

You can tell your company story by using data pertinent to your business and presenting it in a quickly and easily digestible manner – also known as an info-graphic. Info graphics can be used to show customers how to get the most of your products and services, how well you know them by providing demographic information or to share your company’s success story.

Making a Video

When you tell your company story face to face, virtually of course, it can be incredibly powerful. Again, it all hearkens back to the consumer’s need to feel a human connection. Reading words on a computer screen can be a cold and lonely experience, but watching a video complete with emotive background music and the faces of the storytellers is inclusive and inviting. Social media makes sharing videos easy and very cost-effective.

YouTube, Snapchat, Twitter, Facebook and Periscope all allow businesses to connect with consumers of all ages across the globe for little to no cost. The weight behind online shared content can make any business an overnight global success.

Making It Personal

Does your company have a mission, service or product that draws in employees and customers alike? Get your employees out in front of your customers and allow them to share their personal experiences working for the company. Letting customers see the real people behind the scenes that are providing their products or services allows for a trustworthy connection.

Let your satisfied customers draw in new customers by allowing them to share their experiences. Using customer testimonials to tout the quality of your products and services builds trust with would-be customers. Customers are going to talk about their experiences with your company whether you are listening or not, so tuning in will allow you to show gratitude for the positive feedback and manage the negative feedback.

Excerpt Source

Deliver an effective story strategy fast, watch this video:

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[anthonycamp0s]

New Property For Sale in Bentwater | Montgomery, TX 77356

https://nexxusdesigns.blogspot.com/2020/04/new-property-for-sale-in-bentwater.html

Brought to you by Hoover Lake Conroe Realty Group - About 67 Sarasota Circle N, Montgomery, Texas 77356 Live and play on Lake Conroe in this beautifully updated waterfront home. Amazing views from almost every room. New appliances including a warming drawer, ice maker, flooring and even the secondary baths were updated!. Two 50 gal hot water heaters! RV outlet! Dock your boat steps from your back door. See the property here: https://hooverlakeconroe.com/property/67-sarasota-circle-n/ https://youtu.be/s06zhrkSEXg

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

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Pool Service Project | Atlantic Pools

https://nexxusdesigns.blogspot.com/2020/02/pool-service-project-atlantic-pools.html

Pool service marketing

For 20 years Atlantic Pools in Houston Texas had been operating without any attention to modern branding. In 2019 Kevin stepped in to strengthen a well known pool service brand in the Harris County area.

Branding, website design, and marketing services for swimming pool companies.

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Custom Iron Lighting | Austin Project | Illuminaries Lighting

https://nexxusdesigns.blogspot.com/2020/02/custom-iron-lighting-austin-project.html

Illuminaries Lighting Custom iron lighting fixtures made in the USA Illuminaries Lighting 2000 Windy Terrace Bldg. 21-C Cedar Park, TX 78613 (512) 382-1803 https://www.illuminaries.com/products/ California, Texas, Florida https://youtu.be/10ilE7T5Sr8

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Marketing Management

https://nexxusdesigns.blogspot.com/2020/01/marketing-management.html

MARKETING MANAGEMENT FUNCTIONS Are your marketing programs swimming or sinking? To survive in such a densely competitive market environment it is necessary for business owners to know customer needs and align business activities to those needs. Getting started with (or overhauling) your marketing programs is just as important as maintaining & measuring AND managing them […]

As originally published at: Marketing Management by Nexxus Designs

Read the full post here: https://www.nexxusdesigns.com/marketing-management/

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Content Marketing

https://nexxusdesigns.blogspot.com/2020/01/content-marketing.html

CONTENT MARKETING PLANS & STRATEGY   A business that creates valuable, relevant, and informative content that is catered to its audiences becomes the authority of a market or industry. A business that promotes valuable content in effective ways can take the majority share of new business. This goes for big brands as much as it […]

As originally published at: Content Marketing by Nexxus Designs

Read the full post here: https://www.nexxusdesigns.com/content-marketing/

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

What’s Your Marketing Strategy?

https://nexxusdesigns.blogspot.com/2020/01/whats-your-marketing-strategy.html

Developing a Marketing Strategy & Plan Perhaps the most vital aspect of any business is the marketing function. A marketing strategy provides a roadmap for running and coordinating marketing programs (aka campaigns) that help define the tactics, branding, people, entities, and assets involved in commercializing your products and services. A written marketing plan is the […]

As originally published at: What’s Your Marketing Strategy? by Nexxus Designs

Read the full post here: https://www.nexxusdesigns.com/marketing-strategy-plan/

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Google My Business Checklist

https://nexxusdesigns.blogspot.com/2019/12/google-my-business-checklist.html

GMB OPTIMIZATION CHECKLISTS Big companies like Google are putting large amounts of R&D and funds into their local programs, and with the recent changes we need to stay up to date with local platforms we use to promote our businesses. We own a few niche directory websites ourselves, we provide value and have fun with […]

As originally published at: Google My Business Checklist by Nexxus Designs Digital Marketing

Read the full post here: https://www.nexxusdesigns.com/google-my-business-checklist/

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Website Checklists

https://nexxusdesigns.blogspot.com/2019/12/website-checklists.html

Whether you are planning to launch your new website soon, or have been in business with a website up for a while - this guide will help.

As originally published at: Website Checklists by Nexxus Designs Digital Marketing

Read the full post here: https://www.nexxusdesigns.com/website-checklists/

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

How to setup SEO on your website

https://nexxusdesigns.blogspot.com/2019/12/how-to-setup-seo-on-your-website.html

HOW TO BUILD SEO INTO YOUR WEBSITE

There are multiple ways you can successfully market your business online from paid ongoing services like ads to organic top rankings achieved for little to no cost. Anyone can pay for ads, the highest bidder usually wins. When it comes to “organic” or SEO it becomes a new game, a game where you have to know certain things to play your best – but it’s the people that decide who wins.

Read the full post here: https://www.nexxusdesigns.com/how-to-build-seo-into-your-website/

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Clever Reasons to Have a Blog on Your Website

https://nexxusdesigns.blogspot.com/2019/12/clever-reasons-to-have-blog-on-your.html

Think your website doesn't need a blog?

The main pages on your website are for conversion, taking action, or providing a function. Sometimes, though, these main pages need some help. In terms of a ‘good converting landing page‘ it should be concise, easy to understand, and not overwhelming – it should focus on the main point – to generate an action. A blog is used for expanding on topics using posts (articles) related to your main / core offers or other main sales & information pages on the rest of your website.

READ THE FULL ARTICLE:

Should my website have a blog?

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

8 Website Tips from Nexxus Designs

https://nexxusdesigns.blogspot.com/2019/11/8-website-tips-from-nexxus-designs.html

WEBSITE TIPS FOR POOL CONTRACTORS

Going beyond the standard pages like About, Contact, Gallery, and Services will help in so many ways. You still need the standard pages and elements on the website, but if you expect to stand out and take more share of the business there are some expectations you need to meet.

Just a few of the main factors your website should be accomplishing:

Pre qualify potential leads

Capturing emails

Reducing nuance phone calls

Setting expectations

Continue reading: HERE

Nexxus Digital Media Designs

Nexxus Web Designs & Digital Marketing

[anthonycamp0s]

Best logistics transport heavy haul 3pl companies

https://nexxusdesigns.blogspot.com/2019/01/best-logistics-transport-heavy-haul-3pl.html

AMP Specialized Logistics, LLC AMP Specialized Logistics delivers Specialized shipping and transportation solutions for Rail, Break bulk, multi-modal and Inter-modal transportation services. Our specialized division provides versatile transport solutions for even the most complex short or long haul shipment. AMP Specialized Logistics LLC, is a United States Logistics Company. 2211 Rayford RD. Ste. 111-16 Spring, TX 77386 United States Phone: (832) 663-5227 Website & Services: https://www.heavy-haul-trucking.com/specialized-hauling-services/ Maps Link: https://goo.gl/maps/29fWSAJBJ5E2 LinkedIn Profile: https://www.linkedin.com/company/amp-specialized-trucking-llc- Facebook Page: https://www.facebook.com/Ampspecialized2013/ Crunchbase Data: https://www.crunchbase.com/organization/amp-specialized-logistics-llc Alignable Profile: https://www.alignable.com/bentonville-ar/amp-specialized-logistics-llc More videos: https://www.youtube.com/watch?v=1Wfrx3h0t7g https://www.youtube.com/watch?v=7oB7xg2Wmp8 Pinterest photos: https://www.pinterest.com/ampspecialized/ Elsewhere online: https://amp-specialized-logistics-llc.business.site/ https://plus.google.com/+RobinMerrittPriceAMPSpecializedTrucking transport companies 3pl companies logistics companies heavy haulers specialized logistics intermodal transport companies freight carriers AMP Specialized Logistics LLC, in Partnership with Logistic Dynamics, is a 3pl company providing shippers with the means of transporting legal size loads, heavy and/or over-dimensional, Superloads, and LTL loads to its destination safely and on-time while providing competitive rates. https://youtu.be/SbL1Zk8Mpbk

Nexxus Digital Media Designs

Nexxus Designs

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Trucking, Logistics Web Design & Marketing Project

https://nexxusdesigns.blogspot.com/2019/01/trucking-logistics-web-design-marketing.html

Marketing & Web Design for Trucking, Logistics

Trucking Company Website Design Example 

Everything we put into a custom trucking, logistics, transportation website design project is specialized. We consult, design, develop, and market your website the professional way.

As originally published at: Trucking, Logistics Web Design & Marketing Project 

Nexxus Digital Media Designs

Nexxus Designs

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Home Builder Contractors Web Design & Marketing Project

https://nexxusdesigns.blogspot.com/2019/01/home-builder-contractors-web-design.html

MARKETING & WEB DESIGN HOME CONTRACTORS,  BUILDERS, REMODELING HOME CONSTRUCTION WEBSITE DESIGN EXAMPLE MARKETING AGENCY FOR CUSTOM HOME BUILDERS 

Most home builders have excellent construction skills. Many have superb people-skills, which are a tremendous asset. But many builders don’t have the marketing experience and advertising savvy necessary to drive sales as high as possible.

As originally published at: Home Builder Contractors Web Design & Marketing Project by Nexxus Designs Digital Media & Marketing

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