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During Palm Springs Modernism Anniversary 2017 aftermost week, I abounding a absurd presentation by Adele Cygelman (author of, amid others, the book Palm Springs Modern) blue-blooded “Elrod = Diamonds are Forever,” in which she gave a abrupt overview of the activity and career of acclaimed “mid-century modern” autogenous artist Arthur Elrod as able-bodied as the history of his close Elrod & Associates. Elrod, forth with his ally including Hal Broderick and William Reiser, was amenable for the autogenous designs of abounding of the best acclaimed Palm Springs midcentury avant-garde homes.
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Traditionally, Modernism Anniversary has been focused on architectonics and the mid-20th-century architects who were amenable for the arid avant-garde homes and barrio that are so well-loved (one ability alike say fetishized) in Palm Springs. In her presentation, Cygelman attempted to accord some of the period’s autogenous designers their about-face in the spotlight by presenting archival photos, anecdotes and ephemera (such as advertisements, columnist clippings and alike a abusive cartoon) accompanying to the assignment of Arthur Elrod & Associates.
The aboriginal autogenous of our own Palm Springs home/vacation rental (which we alarm “Elrod Villa”) was the assignment of Elrod & Associates (attributed primarily to Hal Broderick in a 1975 Architectural Digest adventure on the home). Abounding of the aboriginal appearance of that architecture still survive — including congenital cabinets, some of the different bank finishes, flooring, doors and alike electrical and audio systems — and I was agog to apprentice added about these designers.
Cygelman’s presentation was abreast by a abundant accord of archival analysis and provided abundant advice that was new to me, acicular out abounding of the alternating capacity in Elrod’s work, and put it all into a broader context. Highly recommended should you anytime accept the adventitious to see her accord this presentation afresh or if it should become the accountable of a approaching book!
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In this abrupt extract from her added than hour-long presentation (captured on my iPhone — apologies for casual all-a-quiver cam), she gives an overview of an aboriginal Palm Springs activity by Elrod and Broderick — the home of Lucy and Desi Arnaz. As she notes, the autogenous of that home is aloof one archetype of the change of “modern” autogenous design — showing elements of a bright abandonment from the “French Provincial” designs that prevailed at the time:
There was a abundant accord of fun and absorbing advice presented about the ability of Palm Springs active at the time and how that begin announcement in Elrod’s designs. Here for example, Cygelman describes the autogenous of a home in the Thunderbird Heights development in Palm Springs, forth with a little “cultural anthropology” about dining apartment of the period:
I’d been analytical about the amphibian “rounded rectangle” congenital cabinets in our home and was absorbed to see that affair again in this overview of a Hal Broderick autogenous for a home by artist William Cody:
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The amphibian banquette on the larboard ancillary of the aboriginal angel is absolutely agnate to the ones begin in our home — such as the one in our dining allowance is apparent in the lower appropriate of this photo:
In accomplishing the “cultural anthropology” for this presentation, Cygelman baldheaded abounding alluring anecdotes — including some not-widely-known advice about Slim Aarons’s iconic Palm Springs photo, “Poolside Gossip.”
Turns out, there are previously-unseen outtakes from the Poolside Gossip photoshoot, several of which accommodate Arthur Elrod himself. Cygelman presented these shots and the adventure abaft them. (I happened to be sitting anon abutting to Nelda Linsk, the “woman in yellow” in the acclaimed photo, and that’s her articulation in the audience, responding to Cygelman’s question):
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Of course, Cygelman’s presentation additionally discussed the autogenous of Elrod House, Elrod’s iconic Palm Springs home advised for him by artist John Lautner.
After account Arthur Elrod and William Reiser’s abortive deaths in a car blast in Palm Springs — which drew abounding gasps from the audience — Cygelman bankrupt with a acceptable bit of absurdity by arena the archetypal “Bambi and Thumper” arena from “Diamonds are Forever,” wherein Elrod’s active allowance serves as the set for James Bond’s abruptness appointment with a brace of attractive assailants:
I met Adele Cygelman briefly afterwards her admirable presentation and she after attentive came to bout Elrod Villa, babble about the assignment of Elrod, Broderick and Reiser and to apprehend some of what he had abstruse about their captivation in our own home (originally advised for Sigmund E. Edelstone).
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Among the best agitative things that I abstruse from her: I hadn’t accomplished that the new Palm Springs Art Museum Architectonics and Architecture Center absolutely houses an annal of the assignment of Arthur Elrod/Harold Broderick and I can’t delay to analyze that anon in the hopes of acquirements added about the history and different architecture of Elrod Villa.
At some point in the future, the “Elrod = Diamonds are Forever” presentation may advance into a book about Arthur Elrod. I aboveboard achievement that this activity comes to accomplishment as it would absolutely be a “must read” for midcentury avant-garde enthusiasts!
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'Poolside Gossip': Reliving the Iconic Photo
'Poolside Gossip': Reliving the Iconic Photo
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Palm Springs, CA –
Another Modernism Week for the books and on the final day visitors caught up with a mid-century darling for “Poolside Gossip”, and re-created an iconic photograph.
Nelda Linsk sits inside countless homes around the world, but on Sunday, she posed for photographs with quests inside the event’s headquarters.
Linsk said, “People from Australia, people from Paris, people…
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