#Narrow Dental Implants Market Report

[newmarketplace]

What Will Be The Dimensions Of The Narrow Dental Implants Market  With The Global Taking The Lead?

Narrow dental implants are known as mini dental implant there diameter is around 2 mm to 3.5 mm in diameter. They fits in small space where a larger implant could not fit. If a patient suffers from a lack of jawbone mass, narrow dental implants allow them to receive implant retained tooth replacements. If the empty space is not wide enough, the dentist may decide to use narrow dental implants to allow adequate space from roots for better osseointegration of implants.  Most of the narrow dental implants are typically made from stainless steel and titanium materials.

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These materials offer strength and durability to teeth of patient. The main factor regarding material of implants is they have biocompatibility to fuse with human tissue. Titanium and zirconium are biocompatible have very low chances of causing any sensitivity or allergic reaction. Dental implant and restoration in the esthetic region is one of the most challenging for dental clinicians. People are often faced with bone loss due periodontal disease, failed root canal therapy, trauma, resulting inadequate bone width and bone height. Although ideal treatment would be to perform the ridge augmentation necessary to achieve great results.  

The global narrow dental implants market is expected to witness a favorable growth during the forecast period. Increasing incidence of dental diseases and geriatric population are the same factors which increase growth of narrow dental implants market. Narrow dental implants market gaining popularity among clinician as another means to rehabilitate patients with predictable results.

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Dental implants market increases due to advantage of less invasive surgery, less postop discomfort and good initial stability of dental implants. Emergence of robotic dental surgery or automated dental implant has added more benefits in dental implant market. Robots can safely conduct dental surgeries like implantation with more accuracy and agility in a narrow space like oral cavity. Successful robotic technology is also a major factor which can contribute to fuel narrow dental implants market.

The global narrow dental implants market is segmented on basis of product type and end user:

Narrow dental implants are the one of the dental implants used to replacement of tooth roots. Narrow dental implants is metal implants mainly made of titanium or zirconium which is surgically positioned into jawbone beneath the gums. These implants are the base of teeth once implants are placed into jawbone, they allows dentist to mount to replacement teeth over them. Narrow dental implant are the option for those people who have lost teeth as a result of periodontal diseases or an injury. Narrow dental implants are considered to be safe and effective way to replace the appearance and function of missing teeth.

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Regionally, the global narrow dental implants market is segmented into five key regions viz. North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to lead the global market due high adoption of advanced products. The American association of oral and maxillofacial surgeon’s reports_bk_01_01_2020 that upwards of 50% of all Americans between the ages of 35 and 45 have lost their teeth in their life. 

Europe also show high witness growth in narrow dental implants market followed by North America. However, the narrow dental implants market in the Asia-Pacific region is expected to witness significant growth rate over the forecast period due to high disposable income and increase expenditure in healthcare.

Some of the players operating in the global narrow dental implants market ASTRA TECH Implant Systems, BioHorizons implant systems, Inc., Institut Straumann AG, Zimmer Biomet, Nobel Biocare Services AG., Bredent medical GmbH & Co.KG, MIS Implants Technologies Ltd., Dentatus, 3M Company and others.

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[markettrendus]

Global Narrow Dental Implants Market to Register Substantial Expansion by 2028

Insights into the game-changing factors and trends influencing the Narrow Dental Implants Market.

Traverse the Intricacies of Narrow Dental Implants Industry with market.biz.

The Narrow Dental Implants industry is expected to rise from its initial estimated values of USD XX billion in 2020 to an estimated value of USD XX billion by 2028, registering a cagr of X% in the forecast period of…

[techscimarketresearch]

Dental Implants Market to Grow at a CAGR of 6.67% during the Forecast Period | TechSci Research

Growing adoption of dental implants to get quick relief from chronic pain resulting in the high growth of the global dental implants market by 2026.

According to TechSci Research report, “Global Dental Implants Market By Material (Titanium v/s Zirconium) By Design (Tapered v/s Parallel-Walled) By Type (Root-Form v/s Plate-Form) By Connection Type (Internal, External, One-Piece) By Procedure (One-Stage & Two Stage Surgeries v/s Immediate Loading) By Application (Single Tooth Replacement v/s Multi-Tooth Bridge Securement) By End User (Dental Clinics, Hospitals, Others) By Region, Competition Forecast & Opportunities, 2026”, the global dental implants market stood at USD4207.59 million in 2020 and is further expected to grow at a CAGR of 7.16%, during the forecast period. The demand for dental implants has increased rapidly in the past five years and is expected to grow in the forecast period too, owing to the advantages that the product offers over tooth replacement methods like safety, effectiveness, natural-looking teeth, and durability. Moreover, rapidly increasing geriatric population is also influencing the growth of the dental implant market positively. Additionally, growing popularity of dental implants among the dentists and patient population is further expected to create lucrative opportunities for the market growth through 2026. Moreover, high cost of dental implant procedures can hamper the market growth during the forecast period. Also, there is limited awareness pertaining to oral health and dental implants, especially in the developing world. This further restricts the market growth. However, the sudden outbreak and spread of pandemic COVID-19 has adversely impacted the global dental implants market. This can be attributed to a decline in number of patient visits to the dental hospitals and dentist clinics due to the fear of spread of infection. Furthermore, dental procedures involve close contact between the patient and the doctor which can lead to spread of infection as a result of which governments across the globe banned elective surgical procedures in dentistry. This in turn created a huge impact in the overall dental implants industry.

Browse over 155 market data Figures spread through 110 Pages and an in-depth TOC on "Global Dental Implants Market”.

https://www.techsciresearch.com/report/dental-implants-market/7309.html

Global dental implants market is segmented by material, design, type, connection type, procedure, application, end user, and region. Based on design the market can be split into tapered and parallel-walled. The tapered design is expected to dominate the overall market in 2020 with a share of around 83% since they are ideal for immediate placement after tooth extraction. Additionally, they are well designed for narrow gaps with root proximity to nearest tooth. Based on end user, the market can be categorized into dental clinics, hospitals, and others. The dental clinics segment dominated the overall market in 2020 and will continue to maintain its dominance over the forecast period also on account of the patient’s preference towards dental clinics for implant procedures.

Some of the major competitors in the market are Institut Straumann AG, Envista Holdings Corporation, DENTSPLY Sirona, Inc., Zimmer Biomet Holdings, Inc., Henry Schein, Inc., AVINENT Implant System S.L.U, OSSTEM Implant Co., Ltd., Bicon, LLC, Adin Dental Implant Systems Ltd., DIO Corporation, Thommen Medical AG, Southern Implants Inc., BioHorizons IPH, Inc., Anthogyr SAS, T-Plus Implant Tech. Co Ltd. The companies are focusing on extensive research and developments activities to stay competitive in the market. Other competitive strategies include formation of alliances, partnerships, and new product launches. For instance, in May 2020, Straumann Group announced a new zygomatic implant solution for patients with severe jawbone loss in collaboration with Southern Implants. The new solution combines proven implant design features with the advantages of Straumann’s BLX and BLT implant prosthetic range.

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“North America is expected to dominate the overall dental implants market during the forecast period on account of the growing geriatric population suffering from various dental problems. Additionally, growing awareness pertaining to oral health in the population is further expected to drive the market growth in the region. Asia Pacific is expected to witness the highest growth over the next five years owing to the low cost of treatment in the region. Furthermore, growing medical tourism in countries like Australia, Japan, among others is expected to support the market growth in the region. Technological advancements and increasing burden of geriatric population especially in countries like China and India is further expected to create lucrative opportunities for the market growth.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Dental Implants Market By Material (Titanium v/s Zirconium) By Design (Tapered v/s Parallel-Walled) By Type (Root-Form v/s Plate-Form) By Connection Type (Internal, External, One-Piece) By Procedure (One-Stage & Two Stage Surgeries v/s Immediate Loading) By Application (Single Tooth Replacement v/s Multi-Tooth Bridge Securement) By End User (Dental Clinics, Hospitals, Others) By Region, Competition Forecast & Opportunities, 2026”, has evaluated the future growth potential of Global Dental Implants Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Dental Implants Market.

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Dental Implants Market to Grow at a CAGR of 6.67% during the Forecast Period | TechSci Research

Growing adoption of dental implants to get quick relief from chronic pain resulting in the high growth of the global dental implants market by 2026.

According to TechSci Research report, “Global Dental Implants Market By Material (Titanium v/s Zirconium) By Design (Tapered v/s Parallel-Walled) By Type (Root-Form v/s Plate-Form) By Connection Type (Internal, External, One-Piece) By Procedure (One-Stage & Two Stage Surgeries v/s Immediate Loading) By Application (Single Tooth Replacement v/s Multi-Tooth Bridge Securement) By End User (Dental Clinics, Hospitals, Others) By Region, Competition Forecast & Opportunities, 2026”, the global dental implants market stood at USD4207.59 million in 2020 and is further expected to grow at a CAGR of 7.16%, during the forecast period. The demand for dental implants has increased rapidly in the past five years and is expected to grow in the forecast period too, owing to the advantages that the product offers over tooth replacement methods like safety, effectiveness, natural-looking teeth, and durability. Moreover, rapidly increasing geriatric population is also influencing the growth of the dental implant market positively. Additionally, growing popularity of dental implants among the dentists and patient population is further expected to create lucrative opportunities for the market growth through 2026. Moreover, high cost of dental implant procedures can hamper the market growth during the forecast period. Also, there is limited awareness pertaining to oral health and dental implants, especially in the developing world. This further restricts the market growth. However, the sudden outbreak and spread of pandemic COVID-19 has adversely impacted the global dental implants market. This can be attributed to a decline in number of patient visits to the dental hospitals and dentist clinics due to the fear of spread of infection. Furthermore, dental procedures involve close contact between the patient and the doctor which can lead to spread of infection as a result of which governments across the globe banned elective surgical procedures in dentistry. This in turn created a huge impact in the overall dental implants industry.

Browse over 155 market data Figures spread through 110 Pages and an in-depth TOC on "Global Dental Implants Market”.

https://www.techsciresearch.com/report/dental-implants-market/7309.html

Global dental implants market is segmented by material, design, type, connection type, procedure, application, end user, and region. Based on design the market can be split into tapered and parallel-walled. The tapered design is expected to dominate the overall market in 2020 with a share of around 83% since they are ideal for immediate placement after tooth extraction. Additionally, they are well designed for narrow gaps with root proximity to nearest tooth. Based on end user, the market can be categorized into dental clinics, hospitals, and others. The dental clinics segment dominated the overall market in 2020 and will continue to maintain its dominance over the forecast period also on account of the patient’s preference towards dental clinics for implant procedures.

Some of the major competitors in the market are Institut Straumann AG, Envista Holdings Corporation, DENTSPLY Sirona, Inc., Zimmer Biomet Holdings, Inc., Henry Schein, Inc., AVINENT Implant System S.L.U, OSSTEM Implant Co., Ltd., Bicon, LLC, Adin Dental Implant Systems Ltd., DIO Corporation, Thommen Medical AG, Southern Implants Inc., BioHorizons IPH, Inc., Anthogyr SAS, T-Plus Implant Tech. Co Ltd. The companies are focusing on extensive research and developments activities to stay competitive in the market. Other competitive strategies include formation of alliances, partnerships, and new product launches. For instance, in May 2020, Straumann Group announced a new zygomatic implant solution for patients with severe jawbone loss in collaboration with Southern Implants. The new solution combines proven implant design features with the advantages of Straumann’s BLX and BLT implant prosthetic range.

Download Sample Report @ https://www.techsciresearch.com/sample-report.aspx?cid=7309

Customers can also request for 10% free customization on this report.

“North America is expected to dominate the overall dental implants market during the forecast period on account of the growing geriatric population suffering from various dental problems. Additionally, growing awareness pertaining to oral health in the population is further expected to drive the market growth in the region. Asia Pacific is expected to witness the highest growth over the next five years owing to the low cost of treatment in the region. Furthermore, growing medical tourism in countries like Australia, Japan, among others is expected to support the market growth in the region. Technological advancements and increasing burden of geriatric population especially in countries like China and India is further expected to create lucrative opportunities for the market growth.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Dental Implants Market By Material (Titanium v/s Zirconium) By Design (Tapered v/s Parallel-Walled) By Type (Root-Form v/s Plate-Form) By Connection Type (Internal, External, One-Piece) By Procedure (One-Stage & Two Stage Surgeries v/s Immediate Loading) By Application (Single Tooth Replacement v/s Multi-Tooth Bridge Securement) By End User (Dental Clinics, Hospitals, Others) By Region, Competition Forecast & Opportunities, 2026”, has evaluated the future growth potential of Global Dental Implants Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Dental Implants Market.

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Mr. Ken Mathews

708 Third Avenue,

Manhattan, NY,

New York – 10017

Tel: +1-646-360-1656

Email: sales@techsciresearch.com

Website: https://www.techsciresearch.com/

For More Market Research Blogs Visit: https://techsciblog.com/

[sapanas]

Medical Device & Accessories Market Global Analysis With Focus On Opportunities, Development Strategy, Future Plans

Medical Device & Accessories Market Overview

Market Research Future (MRFR) predicts the global medical devices and accessories market to register a compound annual growth rate of 6.53% during the assessment period of 2017-2023.

Medical device and accessories collectively refer to every entity used in the prognosis of a disorder, inclusive of diagnosis, monitoring and treatment. According to the Food & Drug Administration (FDA), there are certain guidelines followed by manufacturers and FDA staffs during testing for any object to qualify as medical device and accessories. MRFR predicts numerous market dynamics anticipated to escalate the medical device and accessories market growth. Rising prevalence of chronic diseases like cardiac disorders and diabetes, increase in number of surgical cases, rise in geriatric population, surge in healthcare expenditure, technological advancements leading to better medical infrastructure, and more investment by market key players in research and developmental activities urging new product launches are some significant market drivers expected to shoot up the growth curve of the global medical device & accessories market. Additionally, other important factors envisaged to gain traction for generating market revenue are collaborations and mergers between market operators. For instance, in January 2019, remote patient monitoring solution provider, BioTelemetry announced that it was acquiring a startup, Geneva Healthcare, the implantable cardiac device manufacturer for USD 45 million in upfront cash and no less than USD 20 million performance-based earn out considerations.

Medical Device & Accessories Market Segmental Analysis

An exhaustive segmental study of the medical device and accessories market provides a detailed insight into the market. The medical device and accessories market has been segmented by types of devices.

Based on the types of devices, the market study has been segmented into therapeutic medical guide, dental implant, cochlear implant, global nerve stimulator market, global diabetes monitors market, cardiovascular application, coronary pressure, global suture needles, and monitors, catheters.

The cardiovascular segments has been narrowed down to cardiac defibrillators, cardiac monitors, cardiac pacemaker, and others. The coronary pressure monitor segment has been sub-segmented into pressure monitor, BP transducers, instruments and accessories, sphygmomanometer, and  automated blood ambulatory blood pressure monitor. The catheter segment has been further classified into cardiovascular catheters, specialty catheters, , neurological catheters, intravenous catheters, and urinary catheters. The therapeutic medical guidewire segment has been divided into wrapped guidewire and solid guidewire. The nerve stimulator segment has been further segmented into vagus nerve stimulator,  spinal cord stimulator, and deep brain stimulator.

Medical Device & Accessories Market Regional Insights

The flourishing trend of health-consciousness coupled with increase in healthcare expenditure in North America are likely to augment the regional medical devices and accessories market. Technological advancements backing medical infrastructural support is gaining traction for investments, by the influential market players, for research and developmental activities, thereby creating scope for innovating new products. These factors are casting a powerful  positive impact on the North American market. MRFR predicts North America to secure the paramount position in the global medical devices and accessories market.

The European region is anticipated to hold the second position in the global market due to its high medical expenditure, strong governmental support, and outstanding medical infrastructure.

The Asia Pacific region is expected to experience the fastest Medical Device & Accessories Market growth. The rise in geriatric population and technological advancements creating opportunity for innovation are some key regional market drivers likely to spur the medical devices and accessories market in Asia Pacific in the near future.

The medical devices and accessories market growth in the Middle East & African region, owing to less availability of medical facilities and socio-economical set back , is estimated to hold the least market size in the upcoming years.

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Medical Device & Accessories Market Key Players

Siemens AG (U.S.), Johnson & Johnson Services, Inc. (U.S.), Medtronic (Ireland), Stryker Corporation (U.S.), Danaher Corporation (U.S.),  koninklijke philips n.v (the Netherlands), General Electric Company (U.S.), and Boston Scientific Corporation (U.S.) are the companies operating in the market which are enlisted by MRFR.  

Medical Device & Accessories Industry News

In February 2019, Crossover Health, a medical services provider to employers of giant companies like Apple and Facebook acquired a telehealth company, Sherpaa.

[shubh24]

A dental implant is a surgical component that interfaces with the bone of the jaw or skull to support a dental prosthesis such as a crown, bridge, denture, facial prosthesis or to act as an orthodontic anchor.

[abhijeetpawar22]

Titanium Dental Implants Market 2020-2026: Global Size, Share, Emerging Trends, Demand, Revenue and Forecasts Research

The global report on Titanium Dental Implants market presents, through a comprehensive analysis, the newly published research study that provides key industry insights and a competitive advantage for multiple stakeholders. Titanium Dental Implants report shows existing business research, future as well as emerging prospects, sales growth, potential investment, market size, pricing and profitability.

Major Players Covered in this Report are: SIN Implant, Neoden, Neobiotech, Medellin Dental Cluster, DentoFlex Dental Laboratory, Strauman, Dental DAS Group, Bionnovation, Spa Rencer, BioImplants, Bicon, Anthogyr

"Final Titanium Dental Implants Report will add the analysis of the impact of COVID-19 on this industry."

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The research on the Global Titanium Dental Implants market 2020 offers a basic overview of the industry including concepts, classifications, applications and the structure of the supply chain. The Global Titanium Dental Implants Market Report is given for global markets as well as trends in growth, competitive landscape analysis and the development status of key regions. Titanium Dental Implants industry Development policies and plans will be discussed as well as processes of manufacturing and cost structures will also be analysed. In addition, Titanium Dental Implants report includes import/export usage, supply and demand Statistics, expense, price, revenue and gross margins.

Titanium Dental Implants Market Classification by Types:

Single-stage Titanium Dental Implant

Two-stage Titanium Dental Implant

Titanium Dental Implants Market Size by Application:

Hospital

Dental Clinic

Geographically, the detailed analysis of consumption, revenue, Titanium Dental Implants market share and growth rate, historic and forecast (2015-2026) of the following regions are covered:

North America (United States, Canada, Mexico) Europe (Germany, UK, France, Italy, Spain, Russia, Others) Asia-Pacific (China, Australia, South Korea, Japan, India, Southeast Asia, Others) Middle East and Africa (UAE, Saudi Arabia, Egypt, South Africa, Nigeria,  Others) South America (Brazil, Argentina, Columbia, Chile, Others)

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The Global Titanium Dental Implants Market Report establish a range of primary and secondary research techniques to collect both quantitative and qualitative data on global and regional heads. Using different Titanium Dental Implants industry-best analytical techniques, the overwhelming quantity of business data thus obtained is filtered and narrowed down to the Titanium Dental Implants information that matter most to businesses operating in the sector or planning to enter.

The Titanium Dental Implants study projects practicability analysis, SWOT analysis, and various other information about the leading companies operating in the Global Titanium Dental Implants Market provide a detailed systematic account of the competitive environment of the industry with the aid of thorough company profiles. However, Titanium Dental Implants research examines the impact of current market success and future growth prospects for the industry.

In this study, the years considered to estimate the market size of Titanium Dental Implants are as follows:

History Year 2015-2019 Base Year 2020 Estimated Year 2020 Forecast Year 2020-2026

Titanium Dental Implants research provides answers to the following key questions:

What is the expected growth rate of the Titanium Dental Implants market?

What will be the Titanium Dental Implants market size for the forecast period, 2020 – 2026?

What are the main driving forces responsible for changing the Titanium Dental Implants industry's trajectory?

Who are the big suppliers that dominate the Titanium Dental Implants industry across different regions? Which are their wins to stay ahead in the competition?

What are the Titanium Dental Implants market trends business owners can rely upon in the coming years?

What are the threats and challenges expected to restrict the progress of the Titanium Dental Implants industry across different countries?

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Global Dental Bone Graft & Substitutes Market Forecast 2026

To Gain More Insights into the Global Dental Bone Graft and Substitutes Market, Browse Summary of the Research Report –

Dental bone grafts are used as fillers or scaffolds that facilitate bone formation and helps in the wound healing and are suitable for a variety of clinical procedures such as filling of sockets, preservation of ridge volume (also referred to as ridge preservation), and osteogenesis i.e., the formation of new bones. Dental bone grafts are bioresorbable and are not reactive to antigen-antibody. Bone grafts are capable of restoring functionality without intervening aesthetic appearance and can be placed at different locations in the buccal cavity for several indications such as to refill a local bony effect as a result of infection or trauma, and to refill a peri-implant defect caused due to peri-implantitis.

https://www.coherentmarketinsights.com/market-insight/dental-bone-graft-and-substitutes-market-1187

Dental bone grafts may be autogenous, allogenous, and xenogenous, whereas, effective alternatives such as synthetic bone grafts are also available. These include demineralized bone matrix, hydroxyapatite, and collagen based matrices, which provide various advantages over dental bone grafts. For instance, ReproBone bone graft substitute, which offers sterility, integrity, and improved stability at the surgical site. Commercially available dental bone grafts and substitutes include Grafton DBM, MinerOss, and NovaBone among others. The risks associated with surgery failure and graft failure can act as a potential barrier for people to maintain faith in the success rate of these devices. According to Dental-Implants-01, the dental bone graft failure rates range from 5-10% on an average, as a result of infections and improper stabilization of the grafts. Thus, the failure of implantation can cause a threat to growth of the global dental bone graft and substitutes market

Bone grafting is replacement of damaged part of dental structure with the help of grafts such as autografts, allograft or xenograft. Patients with teeth missing need to undergo a dental implant procedure, however, if their jaw bone is thin or soft and is not able to hold the dental implant in its place, then they need to undergo a bone graft procedure. Synthetic substitutes such as Hydroxyapatite (HA) and Tricalcium Phosphate (TCP) are also been used in dental procedures. Various factors for dental deformities include gum disease, traumas, injuries, accidents, and genetic defects. Bone grafts offer various advantages such as preserving the structure and strength of the jaw bone, avoids the possibility of narrow and fragile jaw bone.

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Table of Contents

Research Objectives and Assumptions

Research Objectives

Assumptions

Abbreviations

Market Purview

Report Description

Market Definition and Scope

Executive Summary

Market Snippet, By Drug Type

Market Snippet, By Distribution Channel

Market Snippet, By Region

Coherent Opportunity Map (COM)

Market Dynamics, Regulations, and Trends Analysis

Market Dynamics

Drivers

Restraints

Market Opportunities

Impact Analysis

Market Trends

Regulatory Scenario

Reimbursement Scenario

Epidemiology

PEST Analysis

Recent Product Launch

Merger and Acquisition Scenario

Top players in the market

Some major players operating in the dental bone graft and substitutes market are Institut Straumann AG, Geistlich, DENTSPLY International, Zimmer Biomet, Medtronic Plc., BioHorizons IPH, Inc., ACE Surgical Supply Company, Inc., RTI Surgical, Inc., LifeNet Health, and Citagenix

Research methodology adopted by Coherent Market Insights

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

Primary Research (Trade Surveys and Experts Interviews)

Desk Research

Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.

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Meningococcal Vaccines Market  to Receive Overwhelming Hike in Revenues by 2024

The global meningococcal vaccines market was valued at approximately US$ 3.3 Bn in 2017. It is projected to expand at a compound annual growth rate (CAGR) of more than 12.0% from 2018 to 2026, according to a new report published by Transparency Market Research (TMR) titled ‘Meningococcal Vaccines Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026’. Expansion of the health care industry, government initiatives, increase in health care expenditure, rise in product approvals, and increase in patient population are projected to augment the global market from 2018 to 2026.

North America and Europe are likely to account for a dominant share of the global meningococcal vaccines market, owing to the presence of key players in these developed regions as well as high rate of adoption of advanced healthcare facilities for meningococcal vaccines in these regions. Development of health care infrastructure and high medical expenditure by governments in emerging economies, such as China and India, are likely to boost the meningococcal vaccines market in Asia Pacific at a CAGR of 13.7% from 2018 to 2026.

Request Brochure of Report –

https://www.transparencymarketresearch.com/sample/sample.php?flag=B&rep_id=1666

Developing countries reshaping global health and development to propel market

Developing countries such as Brazil, Russia, India, China, and South Africa are increasingly engaging in global health improvisation and expansion. However, these countries continue to face health challenges. This has been witnessed by China overtaking Japan, in 2011, to become the second-largest global economy. Brazil and India rank sixth and ninth, respectively. These countries are also investing significantly in health innovation, increasingly influencing health practices across the globe.

The Government of India is also increasingly investing in early stage research and development in order to develop innovative health technologies. This has been witnessed by the development of MenAfriVac vaccine, specifically designed for the meningitis belt in Sub-Saharan Africa. Serum Institute of India Ltd., which manufactures MenAfriVac, has played a critical role in reducing the prices and improving access to this vaccine. Hence, production of high quality, low cost vaccines by developing countries is likely to present significant benefits.

Increasing education and awareness through various non-profit organizations

The National Association of School Nurses, a non-profit specialty nursing organization, in collaboration with Sanofi Pasteur, is working in the Voices of Meningitis campaign. It is a public health initiative to help prevent children and teens from getting infected by meningococcal disease. These non-profit organizations, such as the National Meningitis Association (NMA), welcome partnerships by providing opportunities to collaborate with government agencies, corporations, and other non-profit organizations in order to increase awareness about meningococcal disease, its prevention, and the urgent need for immediate treatment following diagnosis. Visits to health care facilities should be used to assess immunization status and administer recommended vaccines in order to provide access to vaccines for as many adolescents as possible. Alternative sites, such as schools or pharmacies, can also be utilized to maximize vaccination opportunities. Increased coverage rates of meningococcal immunization programs worldwide are likely to further increase access to vaccines.

Request for Custom Research –

https://www.transparencymarketresearch.com/sample/sample.php?flag=CR&rep_id=1666

Maintenance of cold chains to deliver vaccines leading to high cost of vaccination may hamper market

Maintaining a cold chain (comprising a series of refrigerators and ice-chilled carriers maintaining temperature between 2 degree Celsius and 8 degree Celsius for vaccine storage) is a major challenge while delivering vaccines to the needy, especially in developing countries. Developing such vaccines that do not depend on very narrow range temperatures for storage and the ability to transport vaccine doses outside the cold chain are estimated to lower the cost of vaccination, improve delivery in developing countries, and provide health care workers greater flexibility in reaching people in need.

Presently, there is only one meningococcal vaccine, MenAfriVac, which has been approved for use outside the cold chain. The vaccine was known to be safe and effective after up to four days at 40 ?C. In March 2014, Nature, an international weekly journal of science, published an article mentioning the initial results that demonstrate reduced incidence of meningitis due to MenAfriVac vaccination. However, running these studies could be costly and is known to be helpful only in case of polysaccharide vaccines and not conjugate vaccines, which require continual cold storage and any fluctuation in temperature could result in an ineffective and unusable vaccine.

Request For Covid19 Impact Analysis –

https://www.transparencymarketresearch.com/sample/sample.php?flag=covid19&rep_id=1666

North America leads the market

North America is projected to be a highly lucrative market for meningococcal vaccines during the forecast period. The region held major share of the global meningococcal vaccines market due to high rate of adoption of advanced products and rise in penetration of new entrants with novel technology. The U.S. held a major share of the market in North America as well as globally. The country is a major innovation hub, where the world’s leading companies conduct research and development.

Sanofi S.A., Novartis International, and GSK Plc. to lead market

The report also provides profiles of leading players operating in the global meningococcal vaccines market. They include Sanofi SA, Novartis International, GlaxoSmithKline plc, Pfizer Inc., Nuron Biotech, JN-International Medical Corporation, Serum Institute of India Ltd., Baxter International, and Biomed Pvt. Ltd. Increase in mergers & acquisitions, strategic collaborations, and new product launches are expected to drive the global market during the forecast period. Additionally, strong product portfolio, high brand recognition, and strong geographic presence are expected to boost the market during the forecast period.

More Trending Reports by Transparency Market Research –

Radiopharmaceutical Market -

https://www.prnewswire.com/news-releases/radiopharmaceutical-market-to-reach-valuation-of-us-5-4-bn-by-2027-transparency-market-research-301018881.html

Dental Consumables Market –

https://www.biospace.com/article/dental-consumables-market-success-of-dental-implants-is-fueling-adoption-of-market/

[nrip]

5 Examples of Videos that Enhance Customer Experience in the Healthcare Industry

Today, pretty much every industry uses (or should be using!) video marketing. The healthcare industry is no exception.

According to a report from HubSpot Research, 2019 is the year for video as a “holistic business approach”, meaning video content will be produced by all industries in a conversational, actionable, and measurable way.

Video on landing pages is capable of increasing conversion rates by over 80% (it’s eighty!), and the mere mention of the word “video” in your email subject line increases open rates by 19%.

When it comes to products, the numbers are even more notable: 4x as many customers would rather watch a video about a product than read about it.

For modern healthcare, video is a new way to simplify communication, convey complex information in a way that is more memorable and impactful, and essentially serves patients better.

According to Google Think, 1 in 8 patients have watched online video on various health sites.

They might have been looking for a clear and concise explanation of the disease.

Or searching for video reviews to choose the best dental office. Or simply googling an overview of the new clinic, to know what to expect.

The healthcare industry is vast, so it’s very hard to narrow the list of the best video types to just 5 examples.

But, here are the 5 videos that really bring healthcare marketing to a new level.

1. Explainer videos – Break Down Complex Information

An explainer video is a short 1 to 3-minute video that helps explain a complex subject in a short, compelling, and engaging way.

These types of videos require story-boarding, sound, and often a voiceover. The visual usually includes stock or custom video, 2D (vector-based) animation, and motion graphics (typography, animated logos, and other elements).

I get it, healthcare marketing is very tricky. You have a lot of technical jargon, compliance requirements, and privacy laws that limit your creativity and require you to speak to a viewer in a certain way.

It isn’t easy to find the right balance between all these limitations and the creative side of the video.

I really get it because I myself created healthcare explainer videos. I know it isn’t easy but the result is worth it!

Here’s the first example, courtesy of our own Sensei Marketing team. We created this explainer video for our client – LifeWIRE Anesthesiology.

“So, what does LifeWIRE do?” – you may ask. Their website says:

LifeWIRE is a patented communication platform designed for population management to empower healthcare providers to have on-going patient contact and insight through personalized, automated remote dialogue.

As the general public, we understand all these words separately but…not so much in one complex sentence. And that’s exactly why a short explainer video is a perfect solution for LifeWIRE.

For this video, we used the insanely effective content marketing strategy – storytelling.

There are many reasons why video makes content “stickier” in people’s minds. Studies show that our brains are “particularly attuned to stories”, and that stories of people overcoming problems are particularly irresistible to us!

So, in 3 minutes we tell the story of “Ted”, a very relatable persona who faces a common problem. Then we introduce the solution (you got it, it’s LifeWIRE), and finally, we show exactly how the technology works on Ted’s example.

Taking a complicated process like a doctor monitoring Ted’s health and prescribing medication through LifeWIRE’s tech, and breaking it down into a short video with colourful graphics and key takeaways, helps doctors, patients, and even investors of LifeWIRE work better together.

The video is bright, simple, and engaging. This marketing tactic does a much better job of explaining the service and enhancing customer experience than, say, another banal brochure.

2. Testimonials – Use Social Proof

A well-executed patient testimonial video hits all of the points that help people remember your healthcare brand. With this type of video, your main goal is to make a testimonial —and the subject of a testimony—trustworthy.

My piece of advice here is to encourage a relaxed atmosphere when you’re filming a testimonial video. Get to know your subject, show them that camera doesn’t bite, be prepared to take breaks if necessary to lower the pressure. You want your subject to speak naturally, so, please, don’t allow reading from a script.

What exactly to film?

Provide credibility for your clinic/office/product and ease the mind of your patients by sharing video testimonials from past patients.

Before-and-Afters, reviews from happy patients, will make your new patients feel more comfortable working with you.

Watch this great example by ClearChoice Dental Implant Center.

They managed to incorporate storytelling in the testimonial – and did it brilliantly!

First, they make us emotionally attached to Krista – the hero of the video, by showing her kids, and hard work she does.

And only then we hear the review from Krista, a couple of professional comments from her doctor, and her Before and After. I would trust a testimonial like this 100%!

3. Expert Videos – Educate & Build Trust

Do you still think there is no influencer marketing in the healthcare industry?

Well, we already proved it wrong in our blog post about 5 Examples of Influencer Marketing in Healthcare.

Now, have you ever thought that your doctors are really powerful influencers?

Start now!

Your doctors are your experts, the most credible source of information to both patients and the general public.

Building a personal brand for your doctor is a real influencer marketing tactic.

Expert reputation always starts with educating the audience.

Do you have a complex issue, medical procedure or treatment that needs an explanation?

It’s time to introduce your doctor to the audience through expert videos.

Here’s a good example featuring Dr. Sebastian Fernandez Bussy, a pulmonary physician at Mayo Clinic in Jacksonville.

In this video, he talks about a new option for patients with emphysema, an alternative to invasive surgery.

4. “What To Expect Video” – Put Patients At Ease

Another way to use the influence of your doctors is to feature them in a “What to expect” video.

It may be a virtual tour of the hospital or private practice, or a walk through the treatment details.

It’s no secret that even a simple visit to the doctor can cause anxiety for patients.

It’s comforting for your audience to know what to expect during their appointment or procedure.

A “What to expect” video is a great way to educate patients about the treatment and explain what will happen during their visit.

By setting a patient’s expectations before their visit, you are positioned to meet or even exceed those expectations, and that creates a positive patient experience.

Sandstone Chiropractic in Texas sets patient expectations with a video “What is Different about Sandstone Chiropractic?”

Note how they literally walk you through your future visit  – you see the clinic, you know what’s going to happen when you come in, and of course, you get to meet the doctor.

5. Share Healthcare Tips On Social

Love it or hate it, video has absolutely dominated social. According to a recent HubSpot Research report, 4 of the top 6 channels on which global consumers watch video are social channels.

What can you do on social in the healthcare industry?

Share general health advice because you care about the well-being of your patients!

You can use video to share tips on how to improve general health, stay healthy in summer, do exercises at home…

Have a look at the YouTube channel of US-based Mayo Clinic, it’s a brilliant example of great video marketing on social.

Making Mayo’s Recipes is a weekly content rubric Mayo Clinic posts on a regular basis.

All the recipe videos are focused on healthy ingredients to help viewers make better choices with their diet.

Because these videos are posted regularly, the viewers are motivated to come back for the update.

And if the content is good enough, they won’t just come back – they’ll share your content with their network!

What I especially like about this example is that it’s not just about health, it incorporates aspects of lifestyle, daily life for the audience.

It stays relevant no matter what and can be easily re-used in the future. Creating such evergreen content is a best practice in video marketing!

Also, don’t forget that you can also curate content.

It’s a great solution for those who are not yet ready to commit to custom video production. You can create a library of resources, a playlist on YouTube.

And of course, remember to re-use your existing content, don’t let anything go to waste.

We’ve looked at a lot of evidence that videos are perfect for the healthcare industry. There’s no better way to build connections with your audience, communicate your message, increase your brand reach, and enhance the customer experience.

Creating a great healthcare video is not easy — it takes a greater investment of time and effort than many other digital marketing methods. But a well-made video will be one of your most valuable assents!

[zacdhaenkeau]

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website…

As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions. Maybe your copy isn’t quite capturing the offering’s unique value? Maybe you’re seeing diminishing returns optimizing in AdWords?

Or maybe it’s your client who is standing in the way of their own success. More specifically, it could be their website sabotaging paid advertising efforts.

Stefano Apostolakos of Montreal-based Digital Agency Webistry experienced this first hand when consulting for a local dental clinic, Centre Dentaire Les Cours. His client, Co-Owner Alex Aoun, had just invested a ton of money into their new website, and he was amped to start sending paid traffic to it so they could book more appointments via email and phone.

Thing is, the traffic they were sending to the dental office’s newly minted website just wasn’t converting.   Stefano explains:

We were running paid ads for multiple dental services all leading to the same generic page within [the client’s] site with poor performance: [we saw] conversion rates under 1% combined for forms and phone calls.

Based on industry averages for pages in the health vertical, this was pretty low (the median conversion rate for landing pages in this industry is 2.8%) — and Stefano knew the agency could bring in better returns if they focused on the post-click experience.

Psst. See what conversion rates typically look like for landing pages in the health industry (and several other industries) in the Unbounce Conversion Benchmark report.

Thus began Stefano’s journey toward convincing Alex to bypass the fancy new website altogether and instead send their PPC traffic to dedicated landing pages for each campaign.

The new plan to direct ad traffic to landing pages increased the dental clinic’s conversion rate from under 1% to upwards of 5%, but it also brought them:

A better Quality Score

A drop in Cost Per Click

An increase in impression share

A better night’s sleep, probably

Here’s exactly how Webistry did it (and how your agency can too).

The first hurdle: Convincing your client their website isn’t making the cut

Stefano’s dentistry client Alex had just spent big money on a website he was proud of. It had modern design and listed all of the dentistry’s specialized services in great detail: dental implants, wisdom teeth extraction, whitening, emergency services and more:

The site was beautiful (which is sometimes half the battle), but paid traffic from ads to the generic services page just wasn’t converting. Stefano suspected that it was because prospects who were clicking on specific search terms were getting confused after being sent to a generic, catch-all page.

He knew that a more targeted approach to his client’s PPC campaigns was the answer. But when he suggested building a page per dental service (one for whitening, one for emergency, one for dentures), the client pushed back — and to be fair, Stefano understood why:

He’d just dropped a ton of cash on a new website, why would he need to invest even more money in something new?

Stefano convinced his client to hop on the phone. He wanted to explain exactly why he thought landing pages were the smartest thing his client could invest in next. He focused in on two main concepts:

Stefano explained that if prospects click on an ad for teeth whitening but land on a generic services page with wisdom teeth extraction listed at the top, this causes cognitive dissonance — and this confusion makes prospects bounce.

People who search for and then click on an ad with “teeth whitening” in the headline expect to land on a page with “teeth whitening” in the headline.

Second, Stefano explained the importance of attention ratio. If prospects click on an ad for teeth whitening but land on a page with a ton of external links, they can easily lose sight of the action they were trying to complete — booking an appointment, for example. If the client continued to send traffic to the generic website, there’s a chance prospects could get distracted with the Facebook icon in the sidebar, click through and see a competitor’s display ad in their feed (you can kiss that lead goodbye!).

Landing pages, on the other hand, narrow a visitor’s focus and get more people to follow through with the intended call to action.

With this, the client was sold on running a test — a proof of concept of sorts. And they weren’t disappointed:

After sending traffic to landing pages we created from Unbounce templates, we immediately saw a lift in conversions from 0.8% [on the client’s previous site] to 1.6%.

This gave the client the confidence to let Stefano double down on their PPC ad to landing page strategy.

The real game changer: Dedicated pages for each offer

Once Stefano had buy-in from his client, he set out to create hyper-targeted landing pages for every single service offered by his dentistry client — from Invisalign to emergency services to root canals.

Now, if a prospect searches and clicks on a text ad for “laser teeth whitening”…

…they land on a page that addresses their search intent and reinforces they’ve made “a good click”:

Click to view full-length landing page.

Similarly, if prospects click an ad for “emergency services”…

Translation: “Emergency dentist in Montreal – Do your teeth hurt? Get a same-day appointment, Monday through Friday. All types of emergencies accepted.”

…they’ll land on a page with a headline that matches the ad’s copy:

Translation: “Do your teeth hurt? Wait no longer! No matter what your emergency is, we can help you out right in downtown Montreal.” Click for full-length landing page.

The branding of these landing pages matches that of the client’s website, and the extra real estate afforded by a full, dedicated landing page also gives Stefano and his client more room to:

Educate clients about their services: For example, their whitening landing page compares the four different whitening procedures in depth: the prices, duration of each treatment and even which is most popular. This is key information some prospects will need before booking a procedure.

Build trust: Stefano has found that showing the team (the dentists, the specialists, the hygienists and even the receptionists) humanizes the services offered by the dental clinic and helps to build credibility.

Overall, Webistry created a better experience for his dentistry client’s prospects and allowed them to find exactly what they were searching for. In turn, this brings Stefano’s client better results for their PPC campaigns:

Now that we’ve built custom, unique pages per campaign (per service type), conversion rates are in the 5%+ range (combined forms and phone calls).

Stefano has created campaigns and dedicated landing pages for several of his client’s services: dental implants, wisdom teeth extraction, whitening, emergency services and more. His highest-converting campaign landing page for Centre Dentaire Les Cours — for the emergency services page — converts at 12.37%.

Not too shabby.

Bonus: Keep delighting your prospects by increasing conversions month after month

This strategy brought Stefano’s client a better conversion rate along with many other gains: a better Quality Score, a drop in Cost Per Click and a better impression share. Getting his client clicks at under a dollar is a big deal when the customer lifetime value of a dental clinic is pretty darn high.

As an added bonus, using dedicated landing pages makes A/B testing campaigns a breeze. This means that Stefano and his agency can continue to improve his client’s conversion rates month over month.

This makes Stefano’s agency services indispensable to his client and makes them more likely to keep doing business with Webistry. Here’s how Stefano’s client, the clinic’s Co-Owner Alex Aoun, put it:

There’s no better feeling than realizing your receptionist is too busy to handle the increase in phone calls and email inquiries. When you need to hire a second receptionist to keep up, you know you have a good problem on your hands!

Pretty sweet if you ask me — so sweet it’s makin’ my tooth hurt.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/client-website-sabotaging-their-ppc-success/

[archiebwoollard]

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website…

As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions. Maybe your copy isn’t quite capturing the offering’s unique value? Maybe you’re seeing diminishing returns optimizing in AdWords?

Or maybe it’s your client who is standing in the way of their own success. More specifically, it could be their website sabotaging paid advertising efforts.

Stefano Apostolakos of Montreal-based Digital Agency Webistry experienced this first hand when consulting for a local dental clinic, Centre Dentaire Les Cours. His client, Co-Owner Alex Aoun, had just invested a ton of money into their new website, and he was amped to start sending paid traffic to it so they could book more appointments via email and phone.

Thing is, the traffic they were sending to the dental office’s newly minted website just wasn’t converting.   Stefano explains:

We were running paid ads for multiple dental services all leading to the same generic page within [the client’s] site with poor performance: [we saw] conversion rates under 1% combined for forms and phone calls.

Based on industry averages for pages in the health vertical, this was pretty low (the median conversion rate for landing pages in this industry is 2.8%) — and Stefano knew the agency could bring in better returns if they focused on the post-click experience.

Psst. See what conversion rates typically look like for landing pages in the health industry (and several other industries) in the Unbounce Conversion Benchmark report.

Thus began Stefano’s journey toward convincing Alex to bypass the fancy new website altogether and instead send their PPC traffic to dedicated landing pages for each campaign.

The new plan to direct ad traffic to landing pages increased the dental clinic’s conversion rate from under 1% to upwards of 5%, but it also brought them:

A better Quality Score

A drop in Cost Per Click

An increase in impression share

A better night’s sleep, probably

Here’s exactly how Webistry did it (and how your agency can too).

The first hurdle: Convincing your client their website isn’t making the cut

Stefano’s dentistry client Alex had just spent big money on a website he was proud of. It had modern design and listed all of the dentistry’s specialized services in great detail: dental implants, wisdom teeth extraction, whitening, emergency services and more:

The site was beautiful (which is sometimes half the battle), but paid traffic from ads to the generic services page just wasn’t converting. Stefano suspected that it was because prospects who were clicking on specific search terms were getting confused after being sent to a generic, catch-all page.

He knew that a more targeted approach to his client’s PPC campaigns was the answer. But when he suggested building a page per dental service (one for whitening, one for emergency, one for dentures), the client pushed back — and to be fair, Stefano understood why:

He’d just dropped a ton of cash on a new website, why would he need to invest even more money in something new?

Stefano convinced his client to hop on the phone. He wanted to explain exactly why he thought landing pages were the smartest thing his client could invest in next. He focused in on two main concepts:

Stefano explained that if prospects click on an ad for teeth whitening but land on a generic services page with wisdom teeth extraction listed at the top, this causes cognitive dissonance — and this confusion makes prospects bounce.

People who search for and then click on an ad with “teeth whitening” in the headline expect to land on a page with “teeth whitening” in the headline.

Second, Stefano explained the importance of attention ratio. If prospects click on an ad for teeth whitening but land on a page with a ton of external links, they can easily lose sight of the action they were trying to complete — booking an appointment, for example. If the client continued to send traffic to the generic website, there’s a chance prospects could get distracted with the Facebook icon in the sidebar, click through and see a competitor’s display ad in their feed (you can kiss that lead goodbye!).

Landing pages, on the other hand, narrow a visitor’s focus and get more people to follow through with the intended call to action.

With this, the client was sold on running a test — a proof of concept of sorts. And they weren’t disappointed:

After sending traffic to landing pages we created from Unbounce templates, we immediately saw a lift in conversions from 0.8% [on the client’s previous site] to 1.6%.

This gave the client the confidence to let Stefano double down on their PPC ad to landing page strategy.

The real game changer: Dedicated pages for each offer

Once Stefano had buy-in from his client, he set out to create hyper-targeted landing pages for every single service offered by his dentistry client — from Invisalign to emergency services to root canals.

Now, if a prospect searches and clicks on a text ad for “laser teeth whitening”…

…they land on a page that addresses their search intent and reinforces they’ve made “a good click”:

Click to view full-length landing page.

Similarly, if prospects click an ad for “emergency services”…

Translation: “Emergency dentist in Montreal – Do your teeth hurt? Get a same-day appointment, Monday through Friday. All types of emergencies accepted.”

…they’ll land on a page with a headline that matches the ad’s copy:

Translation: “Do your teeth hurt? Wait no longer! No matter what your emergency is, we can help you out right in downtown Montreal.” Click for full-length landing page.

The branding of these landing pages matches that of the client’s website, and the extra real estate afforded by a full, dedicated landing page also gives Stefano and his client more room to:

Educate clients about their services: For example, their whitening landing page compares the four different whitening procedures in depth: the prices, duration of each treatment and even which is most popular. This is key information some prospects will need before booking a procedure.

Build trust: Stefano has found that showing the team (the dentists, the specialists, the hygienists and even the receptionists) humanizes the services offered by the dental clinic and helps to build credibility.

Overall, Webistry created a better experience for his dentistry client’s prospects and allowed them to find exactly what they were searching for. In turn, this brings Stefano’s client better results for their PPC campaigns:

Now that we’ve built custom, unique pages per campaign (per service type), conversion rates are in the 5%+ range (combined forms and phone calls).

Stefano has created campaigns and dedicated landing pages for several of his client’s services: dental implants, wisdom teeth extraction, whitening, emergency services and more. His highest-converting campaign landing page for Centre Dentaire Les Cours — for the emergency services page — converts at 12.37%.

Not too shabby.

Bonus: Keep delighting your prospects by increasing conversions month after month

This strategy brought Stefano’s client a better conversion rate along with many other gains: a better Quality Score, a drop in Cost Per Click and a better impression share. Getting his client clicks at under a dollar is a big deal when the customer lifetime value of a dental clinic is pretty darn high.

As an added bonus, using dedicated landing pages makes A/B testing campaigns a breeze. This means that Stefano and his agency can continue to improve his client’s conversion rates month over month.

This makes Stefano’s agency services indispensable to his client and makes them more likely to keep doing business with Webistry. Here’s how Stefano’s client, the clinic’s Co-Owner Alex Aoun, put it:

There’s no better feeling than realizing your receptionist is too busy to handle the increase in phone calls and email inquiries. When you need to hire a second receptionist to keep up, you know you have a good problem on your hands!

Pretty sweet if you ask me — so sweet it’s makin’ my tooth hurt.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/client-website-sabotaging-their-ppc-success/

[racheltgibsau]

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website…

As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions. Maybe your copy isn’t quite capturing the offering’s unique value? Maybe you’re seeing diminishing returns optimizing in AdWords?

Or maybe it’s your client who is standing in the way of their own success. More specifically, it could be their website sabotaging paid advertising efforts.

Stefano Apostolakos of Montreal-based Digital Agency Webistry experienced this first hand when consulting for a local dental clinic, Centre Dentaire Les Cours. His client, Co-Owner Alex Aoun, had just invested a ton of money into their new website, and he was amped to start sending paid traffic to it so they could book more appointments via email and phone.

Thing is, the traffic they were sending to the dental office’s newly minted website just wasn’t converting.   Stefano explains:

We were running paid ads for multiple dental services all leading to the same generic page within [the client’s] site with poor performance: [we saw] conversion rates under 1% combined for forms and phone calls.

Based on industry averages for pages in the health vertical, this was pretty low (the median conversion rate for landing pages in this industry is 2.8%) — and Stefano knew the agency could bring in better returns if they focused on the post-click experience.

Psst. See what conversion rates typically look like for landing pages in the health industry (and several other industries) in the Unbounce Conversion Benchmark report.

Thus began Stefano’s journey toward convincing Alex to bypass the fancy new website altogether and instead send their PPC traffic to dedicated landing pages for each campaign.

The new plan to direct ad traffic to landing pages increased the dental clinic’s conversion rate from under 1% to upwards of 5%, but it also brought them:

A better Quality Score

A drop in Cost Per Click

An increase in impression share

A better night’s sleep, probably

Here’s exactly how Webistry did it (and how your agency can too).

The first hurdle: Convincing your client their website isn’t making the cut

Stefano’s dentistry client Alex had just spent big money on a website he was proud of. It had modern design and listed all of the dentistry’s specialized services in great detail: dental implants, wisdom teeth extraction, whitening, emergency services and more:

The site was beautiful (which is sometimes half the battle), but paid traffic from ads to the generic services page just wasn’t converting. Stefano suspected that it was because prospects who were clicking on specific search terms were getting confused after being sent to a generic, catch-all page.

He knew that a more targeted approach to his client’s PPC campaigns was the answer. But when he suggested building a page per dental service (one for whitening, one for emergency, one for dentures), the client pushed back — and to be fair, Stefano understood why:

He’d just dropped a ton of cash on a new website, why would he need to invest even more money in something new?

Stefano convinced his client to hop on the phone. He wanted to explain exactly why he thought landing pages were the smartest thing his client could invest in next. He focused in on two main concepts:

Stefano explained that if prospects click on an ad for teeth whitening but land on a generic services page with wisdom teeth extraction listed at the top, this causes cognitive dissonance — and this confusion makes prospects bounce.

People who search for and then click on an ad with “teeth whitening” in the headline expect to land on a page with “teeth whitening” in the headline.

Second, Stefano explained the importance of attention ratio. If prospects click on an ad for teeth whitening but land on a page with a ton of external links, they can easily lose sight of the action they were trying to complete — booking an appointment, for example. If the client continued to send traffic to the generic website, there’s a chance prospects could get distracted with the Facebook icon in the sidebar, click through and see a competitor’s display ad in their feed (you can kiss that lead goodbye!).

Landing pages, on the other hand, narrow a visitor’s focus and get more people to follow through with the intended call to action.

With this, the client was sold on running a test — a proof of concept of sorts. And they weren’t disappointed:

After sending traffic to landing pages we created from Unbounce templates, we immediately saw a lift in conversions from 0.8% [on the client’s previous site] to 1.6%.

This gave the client the confidence to let Stefano double down on their PPC ad to landing page strategy.

The real game changer: Dedicated pages for each offer

Once Stefano had buy-in from his client, he set out to create hyper-targeted landing pages for every single service offered by his dentistry client — from Invisalign to emergency services to root canals.

Now, if a prospect searches and clicks on a text ad for “laser teeth whitening”…

…they land on a page that addresses their search intent and reinforces they’ve made “a good click”:

Click to view full-length landing page.

Similarly, if prospects click an ad for “emergency services”…

Translation: “Emergency dentist in Montreal – Do your teeth hurt? Get a same-day appointment, Monday through Friday. All types of emergencies accepted.”

…they’ll land on a page with a headline that matches the ad’s copy:

Translation: “Do your teeth hurt? Wait no longer! No matter what your emergency is, we can help you out right in downtown Montreal.” Click for full-length landing page.

The branding of these landing pages matches that of the client’s website, and the extra real estate afforded by a full, dedicated landing page also gives Stefano and his client more room to:

Educate clients about their services: For example, their whitening landing page compares the four different whitening procedures in depth: the prices, duration of each treatment and even which is most popular. This is key information some prospects will need before booking a procedure.

Build trust: Stefano has found that showing the team (the dentists, the specialists, the hygienists and even the receptionists) humanizes the services offered by the dental clinic and helps to build credibility.

Overall, Webistry created a better experience for his dentistry client’s prospects and allowed them to find exactly what they were searching for. In turn, this brings Stefano’s client better results for their PPC campaigns:

Now that we’ve built custom, unique pages per campaign (per service type), conversion rates are in the 5%+ range (combined forms and phone calls).

Stefano has created campaigns and dedicated landing pages for several of his client’s services: dental implants, wisdom teeth extraction, whitening, emergency services and more. His highest-converting campaign landing page for Centre Dentaire Les Cours — for the emergency services page — converts at 12.37%.

Not too shabby.

Bonus: Keep delighting your prospects by increasing conversions month after month

This strategy brought Stefano’s client a better conversion rate along with many other gains: a better Quality Score, a drop in Cost Per Click and a better impression share. Getting his client clicks at under a dollar is a big deal when the customer lifetime value of a dental clinic is pretty darn high.

As an added bonus, using dedicated landing pages makes A/B testing campaigns a breeze. This means that Stefano and his agency can continue to improve his client’s conversion rates month over month.

This makes Stefano’s agency services indispensable to his client and makes them more likely to keep doing business with Webistry. Here’s how Stefano’s client, the clinic’s Co-Owner Alex Aoun, put it:

There’s no better feeling than realizing your receptionist is too busy to handle the increase in phone calls and email inquiries. When you need to hire a second receptionist to keep up, you know you have a good problem on your hands!

Pretty sweet if you ask me — so sweet it’s makin’ my tooth hurt.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/client-website-sabotaging-their-ppc-success/

[maxslogic25]

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website…

As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions. Maybe your copy isn’t quite capturing the offering’s unique value? Maybe you’re seeing diminishing returns optimizing in AdWords?

Or maybe it’s your client who is standing in the way of their own success. More specifically, it could be their website sabotaging paid advertising efforts.

Stefano Apostolakos of Montreal-based Digital Agency Webistry experienced this first hand when consulting for a local dental clinic, Centre Dentaire Les Cours. His client, Co-Owner Alex Aoun, had just invested a ton of money into their new website, and he was amped to start sending paid traffic to it so they could book more appointments via email and phone.

Thing is, the traffic they were sending to the dental office’s newly minted website just wasn’t converting.   Stefano explains:

We were running paid ads for multiple dental services all leading to the same generic page within [the client’s] site with poor performance: [we saw] conversion rates under 1% combined for forms and phone calls.

Based on industry averages for pages in the health vertical, this was pretty low (the median conversion rate for landing pages in this industry is 2.8%) — and Stefano knew the agency could bring in better returns if they focused on the post-click experience.

Psst. See what conversion rates typically look like for landing pages in the health industry (and several other industries) in the Unbounce Conversion Benchmark report.

Thus began Stefano’s journey toward convincing Alex to bypass the fancy new website altogether and instead send their PPC traffic to dedicated landing pages for each campaign.

The new plan to direct ad traffic to landing pages increased the dental clinic’s conversion rate from under 1% to upwards of 5%, but it also brought them:

A better Quality Score

A drop in Cost Per Click

An increase in impression share

A better night’s sleep, probably

Here’s exactly how Webistry did it (and how your agency can too).

The first hurdle: Convincing your client their website isn’t making the cut

Stefano’s dentistry client Alex had just spent big money on a website he was proud of. It had modern design and listed all of the dentistry’s specialized services in great detail: dental implants, wisdom teeth extraction, whitening, emergency services and more:

The site was beautiful (which is sometimes half the battle), but paid traffic from ads to the generic services page just wasn’t converting. Stefano suspected that it was because prospects who were clicking on specific search terms were getting confused after being sent to a generic, catch-all page.

He knew that a more targeted approach to his client’s PPC campaigns was the answer. But when he suggested building a page per dental service (one for whitening, one for emergency, one for dentures), the client pushed back — and to be fair, Stefano understood why:

He’d just dropped a ton of cash on a new website, why would he need to invest even more money in something new?

Stefano convinced his client to hop on the phone. He wanted to explain exactly why he thought landing pages were the smartest thing his client could invest in next. He focused in on two main concepts:

Stefano explained that if prospects click on an ad for teeth whitening but land on a generic services page with wisdom teeth extraction listed at the top, this causes cognitive dissonance — and this confusion makes prospects bounce.

People who search for and then click on an ad with “teeth whitening” in the headline expect to land on a page with “teeth whitening” in the headline.

Second, Stefano explained the importance of attention ratio. If prospects click on an ad for teeth whitening but land on a page with a ton of external links, they can easily lose sight of the action they were trying to complete — booking an appointment, for example. If the client continued to send traffic to the generic website, there’s a chance prospects could get distracted with the Facebook icon in the sidebar, click through and see a competitor’s display ad in their feed (you can kiss that lead goodbye!).

Landing pages, on the other hand, narrow a visitor’s focus and get more people to follow through with the intended call to action.

With this, the client was sold on running a test — a proof of concept of sorts. And they weren’t disappointed:

After sending traffic to landing pages we created from Unbounce templates, we immediately saw a lift in conversions from 0.8% [on the client’s previous site] to 1.6%.

This gave the client the confidence to let Stefano double down on their PPC ad to landing page strategy.

The real game changer: Dedicated pages for each offer

Once Stefano had buy-in from his client, he set out to create hyper-targeted landing pages for every single service offered by his dentistry client — from Invisalign to emergency services to root canals.

Now, if a prospect searches and clicks on a text ad for “laser teeth whitening”…

…they land on a page that addresses their search intent and reinforces they’ve made “a good click”:

Click to view full-length landing page.

Similarly, if prospects click an ad for “emergency services”…

Translation: “Emergency dentist in Montreal – Do your teeth hurt? Get a same-day appointment, Monday through Friday. All types of emergencies accepted.”

…they’ll land on a page with a headline that matches the ad’s copy:

Translation: “Do your teeth hurt? Wait no longer! No matter what your emergency is, we can help you out right in downtown Montreal.” Click for full-length landing page.

The branding of these landing pages matches that of the client’s website, and the extra real estate afforded by a full, dedicated landing page also gives Stefano and his client more room to:

Educate clients about their services: For example, their whitening landing page compares the four different whitening procedures in depth: the prices, duration of each treatment and even which is most popular. This is key information some prospects will need before booking a procedure.

Build trust: Stefano has found that showing the team (the dentists, the specialists, the hygienists and even the receptionists) humanizes the services offered by the dental clinic and helps to build credibility.

Overall, Webistry created a better experience for his dentistry client’s prospects and allowed them to find exactly what they were searching for. In turn, this brings Stefano’s client better results for their PPC campaigns:

Now that we’ve built custom, unique pages per campaign (per service type), conversion rates are in the 5%+ range (combined forms and phone calls).

Stefano has created campaigns and dedicated landing pages for several of his client’s services: dental implants, wisdom teeth extraction, whitening, emergency services and more. His highest-converting campaign landing page for Centre Dentaire Les Cours — for the emergency services page — converts at 12.37%.

Not too shabby.

Bonus: Keep delighting your prospects by increasing conversions month after month

This strategy brought Stefano’s client a better conversion rate along with many other gains: a better Quality Score, a drop in Cost Per Click and a better impression share. Getting his client clicks at under a dollar is a big deal when the customer lifetime value of a dental clinic is pretty darn high.

As an added bonus, using dedicated landing pages makes A/B testing campaigns a breeze. This means that Stefano and his agency can continue to improve his client’s conversion rates month over month.

This makes Stefano’s agency services indispensable to his client and makes them more likely to keep doing business with Webistry. Here’s how Stefano’s client, the clinic’s Co-Owner Alex Aoun, put it:

There’s no better feeling than realizing your receptionist is too busy to handle the increase in phone calls and email inquiries. When you need to hire a second receptionist to keep up, you know you have a good problem on your hands!

Pretty sweet if you ask me — so sweet it’s makin’ my tooth hurt.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/client-website-sabotaging-their-ppc-success/