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Different Types of Media Writing

In the world of journalism and mass communication, writing is a critical skill. Whether it’s for print, broadcast, or digital platforms, each type of media requires a unique style of writing. Understanding the various types of media writing can help students of journalism master the art of effective communication across different formats. Let's explore the different types of media writing and discuss their importance in today’s fast-evolving media landscape. Whether you're an aspiring journalist or a mass communication student, this guide will give you insights into how to tailor your writing for various platforms.

1. News Writing

News writing is one of the most fundamental types of media writing. It focuses on delivering information about current events in a clear, concise, and objective manner. News writing in journalism adheres to the "5 Ws and 1 H" structure (Who, What, Where, When, Why, and How) to provide comprehensive coverage of an event or issue. This type of writing is factual and aims to inform the audience quickly.

Key Characteristics:

Objective and neutral tone

Short, to-the-point sentences

Inverted pyramid structure (important information first)

Examples: News articles, news reports, and online news updates.

2. Feature Writing

Feature writing allows journalists to explore a topic in more depth, often focusing on human interest stories or in-depth analyses of events. Unlike news writing, feature writing is more narrative, descriptive, and can include subjective elements. It often appeals to readers’ emotions and provides a broader context to the subject matter.

Key Characteristics:

Engaging storytelling

Creative structure

In-depth background information

Examples: Human interest stories, profiles, interviews, and long-form journalism.

Read More: Different Types of Media Writing

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This is a mind map that my group mates and I created that revolves around the properties of Citizen Journalism in our modern society. 

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Sources:

How the internet has changed news media outlets. (n.d.). Retrieved February 20, 2021, from https://sites.google.com/site/newsoutletsandtheinternet/

A. (n.d.). Do media companies limit their stories to their journalists only? Why/why not? Retrieved February 20, 2021, from https://brainly.in/question/7557247

Dalrymple, J. (2019). What are the issues of citizen journalism?. Quora. https://www.quora.com/What-are-the-issues-of-citizen-journalism

Stockton, A. (2019). Do you think making ordinary citizens news reporters on TV or online develops more awareness on news content and mass media literacy?. Quora. https://www.quora.com/Do-you-think-making-ordinary-citizens-news-reporters-on-TV-or-onli ne-develops-more-awareness-of-news https://cmfr-phil.org/media-ethics-responsibility/ethics/power-to-the-people/

4 Advantages and Disadvantages of Citizen Journalism. (2016, September 01). Retrieved from ConnectUs: https://connectusfund.org/4-advantages-and-disadvantages-of-citizen-journalism

Kohli, H. (n.d.). ADVANTAGES OF CITIZEN JOURNALISM. Retrieved from Modlingua: https://www.modlingua.com/blogs/594-advantages-of-citizen-journalism.html

NIMCJ. (n.d.). CITIZEN JOURNALISM AND ITS TOP 3 ADVANTAGES. Retrieved from NICMJ: https://www.nimcj.org/blog-detail/citizen-journalism-and-its-top-3-advantages.html

Pinlac, M. (2007, July 06). Power to The People? Retrieved from CMFR: https://cmfr-phil.org/media-ethics-responsibility/ethics/power-to-the-people/

Roos, D. (n.d.). What is citizen journalism? Retrieved from HowStuffWorks: https://people.howstuffworks.com/citizen-journalism.htm

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SUMMATIVE: Timeline of Mass Media Evolution

I. The five points of change:

1. orality to literacy

The origin of literacy traces back to five millennia ago when Mesopotamians needed to name individuals involved in transactions, as well as in keeping count of the exchanged livestock and goods. Represented by their shape, some impressions were too complex to just press on clay tablets that they had to be drawn directly using a cut reed (Clayton). Oral tradition, being the main method of communication within civilizations for centuries, is crucial in laying the foundation for modern reading and writing. Literacy is the sole reason for seeking an education today as it has changed the frontier of society in terms of communication in every field imaginable. Simply put, society would not be as technologically and intellectually advanced as it is today without this advancement.

2. black-and-white movies to colorized films

Louis Le Prince, a French inventor, directed the first motion-picture movie called Roundhay Garden in 1888 (Gourley, 2019). Many films have been released since, but in black-and-white because then, color was laborious and costly for many filmmakers. Early experiments with color by American company Paramount Pictures in 1917 led to today’s innovation in the film and movie industry (2018). By the 1950s, colorization of movies were mastered which led to its demand and popularity. These movies, no matter the color—or lack thereof—were successful in conveying their intended message and undoubtedly implying time. Currently, some directors still opt to produce black and white films for artistic purposes, but generally our current colorized movies are best able to indicate mood and temperature, as well as incite emotion from the audience watching.

3. telegraph to telephone

One of the first instruments in sending and receiving messages long distance is the telegraph invented by George Louis Lesage in 1774, which had a different wire for every letter of the alphabet. However, it wasn’t popularized until 1830 when Samuel Morse developed the Morse Code, allowing only one wire to interpret messages (Swafford, 2015). In 1876, less than 50 years later, Alexander Graham Bell created the telephone which significantly lessens exchange time between individuals which then becomes one of the most groundbreaking inventions in communication. While modern day telephones are no longer the most commonly used, the calling feature in current cellular and smartphones are derived from this device and has changed long distance communication in society.

4. radio to television

Mostly associated with broadcasts, advertisements, and music, radios allow communication with the use of radio waves. Invented by Italian Guglielmo Marconi in 1894, he was able to popularize wireless technology initially used by naval ships. With later developments, message broadcasting, commercials, programs, news, and dramas were featured but it wasn’t until the 1930 during the time of the Great Depression that it was most used because it was free of cost. However, by the early 1950s televisions became accessible to many and radio’s dominant Golden Age came to an end. Currently, radios and televisions are still widely used by individuals from all walks of life, but besides the use of auditory senses many enjoy the added visuals provided by the television medium for entertainment and in gaining information.

5. personal computers to laptop

Computers have been around since the 1800s by Charles Babbage, but were incredibly massive with a very basic language in its program. It wasn’t until the development of fourth generation computers in 1971 that the first bulky personal computers emerged with a single microprocessor circuit chip containing millions of transistors (Zimmermann, 2017). The laptop, a smaller version of this, was invented ten years later by Adam Osborne which eventually led to the development of the Internet in the 90s. The convenience and multifunctional use of these personal computers are very much benefited by the modern day individual, especially during online work and study.

II. Predict what communication and media would be like 50 years from now based on past and current trends in communication.

I believe that we are currently living in the future, as technology is at its most advanced with experts already using artificial intelligence (AI) and algorithms to track each individual’s digital use. These, along with facial, voice, and fingerprint recognition, social and digital media will be tailored to the user as much as it can. The level of communication with one another will also be limitless, which is already starting with the emergence of different video conferencing platforms and holograms.

However, a Netflix documentary I recently watched called The Social Dilemma showed that this analytic method is detrimental to our personal privacy as it will be nearly impossible in the future. With social media becoming ad factories now, we’re gradually being shaped to be products of mega corporations. Too much personalization can also lead to biased information presented in our timelines and can warp our attitudes toward social issues and cause further divide. Ultimately, digital media will continue to be what we make of it, as long as we, the users, are aware and responsible of what we read, click, share, and send.

References

Barnard, D. (2019, August 06). History of VR - Timeline of Events and Tech Development. Retrieved from https://virtualspeech.com/blog/history-of-vr

Clayton, E. (n.d.). Why did humans start writing? The British Library. Retrieved from https://www.bl.uk/history-of-writing/articles/why-did-humans-start-writing

flamingmoney66. (n.d.). Evolution of Radio Broadcasting. Open Text WSU. Retrieved 2020, from https://opentext.wsu.edu/com101/chapter/7-2-evolution-of-radio-broadcasting/

Foley, J. M. (2010, May 17). Oral tradition. Retrieved from https://www.britannica.com/topic/oral-tradition

Gourley, P. (2019, October 25). What was the first movie ever made? History 101. Retrieved 2020, from https://www.history101.com/first-movie-ever-made-grab-popcorn-lets-find-out/

Jackson, K. (2018, July 25). A brief history of the smartphone. Retrieved from https://sciencenode.org/feature/How%20did%20smartphones%20evolve.php

NIMCJ. (2019, January 23). National Institute of Mass Communication & Journalism, Ahmedabad. Retrieved from https://www.nimcj.org/blog-detail/timeline-of-the-evolution-of-mass-media.html

Swafford, A. (2015, March 5). Communication Through Time: Telegraph vs. Telephone. Retrieved from https://hawksites.newpaltz.edu/dhm293/2015/03/05/communication-through-time-telegraph-vs-telephone/

When Did Movies Go From Black and White to Color? (2018, November 21). Sporcle Blog. Retrieved from https://www.sporcle.com/blog/2018/11/when-did-movies-go-from-black-and-white-to-color/

Zimmermann, K. A. (2017, September 7). History of Computers: A Brief Timeline. Live Science. Retrieved from https://www.livescience.com/20718-computer-history.html

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Inverted Pyramid in Journalism

In the world of journalism, the way information is structured can significantly impact how readers perceive and retain news. One of the most effective and widely used writing techniques in journalism is the inverted pyramid style. This method, favored for its clarity and efficiency, is particularly important for aspiring journalists in India studying at prestigious institutions like the National Institute of Mass Communication and Journalism (NIMCJ) in Ahmedabad.

What is the Inverted Pyramid Style?

The inverted pyramid style involves presenting the most critical information at the beginning of the article, followed by additional details in descending order of importance. This approach ensures that readers receive the key points of the news story immediately, even if they do not read the entire article.

Structure of the Inverted Pyramid

Lead (Top of the Pyramid): The lead is the opening paragraph of the article and contains the most essential information. It answers the five Ws and one H – who, what, when, where, why, and how. This section is designed to grab the reader's attention and provide a concise summary of the story.

Body (Middle of the Pyramid): The body of the article provides additional details and context that support and elaborate on the lead. This section includes important facts, quotes from key sources, and background information that deepen the reader's understanding of the topic.

Tail (Bottom of the Pyramid): The tail consists of the least critical information, such as supplementary details, minor background information, or related stories. This part can be omitted if space is limited without losing the essence of the article.

Read More: Inverted Pyramid in Journalism

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Characteristics of Mass Communication

Mass communication is a powerful and influential form of communication that involves disseminating information, ideas, and messages to a large and diverse audience through various mediums. It plays a crucial role in shaping public opinion, influencing societal norms, and facilitating the exchange of information on a massive scale.

What is Mass Communication?

Mass communication refers to the process of transmitting information to a large audience through various forms of media, such as newspapers, magazines, television, radio, internet, and social media. It involves the dissemination of messages from a single source to multiple receivers simultaneously.

Key elements of mass communication include:

Sender: The entity or organization that creates and sends the message.

Message: The content or information being transmitted to the audience.

Channel: The medium through which the message is transmitted, such as television, radio, print, or digital platforms.

Receiver: The individuals or groups who receive and interpret the message.

Feedback: The response or reaction of the audience to the message, which can be immediate or delayed.

Noise: Any interference or distortion that may affect the transmission or reception of the message.

Professionals in the field of mass communication include journalists, broadcasters, public relations specialists, advertising executives, media planners, and social media managers. They work in various industries, including journalism, advertising, public relations, broadcasting, and digital media, to create, distribute, and analyze media content.

8 Characteristics of Mass Communication

1. Diverse and Large Audience

One of the defining characteristics of mass communication is its ability to reach a vast and heterogeneous audience simultaneously. The audience is typically dispersed geographically and consists of individuals from various backgrounds, demographics, and interests. This diverse audience is often anonymous and unknown to the communicator.

2. Use of Mediated Channels

Mass communication relies on mediated channels or mass media to transmit messages. These channels include traditional media such as television, radio, newspapers, and magazines, as well as modern digital platforms like the internet, social media, and mobile applications. The use of these mediated channels allows for the widespread dissemination of information and messages.

Read More: Characteristics of Mass Communication

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Journalism Courses After Graduation

Journalism is a dynamic and ever-evolving field that plays a crucial role in shaping public opinion and disseminating information. In today's fast-paced world, where news travels at the speed of light, the demand for skilled and knowledgeable journalists has never been higher. If you have recently graduated and are passionate about storytelling, investigative reporting, or simply seeking a career that allows you to make a difference, pursuing journalism courses after graduation could be an excellent choice.

Journalism Courses after Graduation

Several universities and institutions offer specialized journalism courses for graduates, catering to individuals who wish to enhance their skills or embark on a career in this field. These courses are designed to provide in-depth knowledge and practical training in various aspects of journalism, including print, broadcast, and digital media. 1. Master's Degree in Journalism (MAJMC)

2. Specialized Journalism Programs

3. Media Law and Ethics Courses

Eligibility Criteria

To pursue journalism courses after graduation, applicants typically need to meet the following eligibility criteria:

Bachelor's degree: Most journalism courses require applicants to hold a bachelor's degree from a recognized university, preferably in a relevant field such as mass communication, English literature, or journalism itself.

Minimum academic performance: Many institutions have a minimum grade point average (GPA) or percentage requirement for admission to their journalism courses.

Entrance exams: Some universities or programs may require applicants to take and pass an entrance examination, such as the Graduate Record Examination (GRE) or a program-specific test.

Admission Process

The admission process for journalism courses after graduation may vary depending on the institution and program. However, the general steps involved are:

Application submission: Candidates must complete and submit an application form, along with supporting documents such as transcripts, statement of purpose, and letters of recommendation.

Read More: Journalism Courses After Graduation

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What Is Synthetic Media

Synthetic media refers to any media content, such as images, video, audio, or text, that is partially or fully generated by artificial intelligence algorithms rather than being captured or created by humans. The goal is to produce realistic and convincing media that mimics authentic content.

Types of Synthetic Media

Deepfakes: Fake videos created using deep learning to swap faces, manipulate expressions, or generate entirely synthetic videos that closely resemble real ones. Deepfakes pose risks of spreading disinformation, manipulating public opinion, committing fraud, or blackmail.

Synthetic text: AI-generated text, such as poetry, created by neural networks trained on large datasets. Applications include content creation and information storage in synthetic macromolecules.

Synthetic speech: Text-to-speech systems that generate human-like synthetic voices for applications like dubbing, announcing, and narration. Deep learning has made these systems more accurate and accessible.

Synthetic drugs: While not media per se, synthetic drugs are an emerging concern, with a reported shift from natural to synthetic drug consumption.

Key Characteristics of Synthetic Media

Artificially Generated: Synthetic media refers to content like images, videos, audio, or text that is partially or fully generated by artificial intelligence (AI) and machine learning algorithms, rather than being captured or created by humans.

Mimics Real Content: The goal of synthetic media is to produce realistic and convincing content that closely mimics authentic media created by humans. Advanced AI models are trained on large datasets of real media to learn to generate highly realistic synthetic versions.

Spans Multiple Formats: Synthetic media technologies can generate various types of media formats including images, videos, audio recordings, written text, and more.

Blends Real and Artificial: In addition to fully synthetic content, there is also semi-synthetic media which blends real captured media with AI-generated elements. For example, inserting an AI character into a real video.

Customizable Composition: For some applications like biomedical research, synthetic media can be generated with customized compositions tailored for specific needs, such as varying nutrient levels or additives in synthetic growth media for cultivating microorganisms.

Potential for Misuse: While synthetic media has creative and research applications, it also raises concerns about the potential for spreading misinformation, deception, and misuse if the artificial nature is not properly disclosed.

Requires Authentication: As synthetic media becomes more advanced and difficult to distinguish from real media, developing techniques to authenticate the origin and integrity of media content is an important challenge.

Interesting Isn't it?

Continue reading from here: What Is Synthetic Media

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How Is Television Effective in Mass Communication

Television has been a powerful medium of mass communication for decades. Despite the rise of digital media, TV remains an effective tool for reaching and engaging large audiences. In this blog post, we will explore the various ways in which television excels as a mass communication medium and why it continues to be relevant for mass communication students and professionals.

Visual Storytelling

One of television's greatest strengths is its ability to tell compelling stories through a combination of visuals, sound, and motion. TV allows communicators to convey complex information and evoke emotions in ways that other media cannot match. The visual impact of television helps create an emotional connection between the audience and the content, fostering empathy and a deeper understanding of the issues being presented.

Mass Reach

Television has an unparalleled ability to reach a vast and diverse audience. Despite the growth of streaming services, broadcast and cable TV still dominate overall viewership, comprising 53% of total TV viewing time in the US as of May 2023. Older demographics in particular rely more heavily on television for news and information compared to the internet. This broad reach makes TV an essential medium for mass communicators looking to disseminate messages to the widest possible audience.

News Broadcasting

Television plays a vital role in delivering news and current events to the public. The immediacy and visual nature of TV news coverage allows journalists to bring stories to life, providing context and impact that can be harder to achieve through other media. 24-hour news channels offer constant updates and live reporting from the scene of breaking stories. Television news has the power to shape public opinion and understanding of important issues.

Interesting Isn't it?

Continue reading from here: How Is Television Effective in Mass Communication

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What is the Purpose of Fashion Journalism

Fashion journalism is a dynamic and multifaceted field that goes beyond the glitz and glamour often associated with the fashion industry. It plays a crucial role in shaping public perceptions, influencing trends, and reflecting cultural shifts. For students at the National Institute of Mass Communication and Journalism (NIMCJ) in Ahmedabad, understanding the purpose and impact of fashion journalism is essential for those aspiring to enter this vibrant sector.

What is Fashion Journalism?

Fashion journalism encompasses the coverage of fashion-related topics, including trends, designers, events, and the cultural and social implications of fashion. It includes various forms of media, such as magazines, newspapers, blogs, television, and social media platforms. Fashion journalists report on runway shows, interview designers, critique fashion collections, and analyze industry trends, making fashion accessible and comprehensible to the public.

The Key Purposes of Fashion Journalism

Trend Reporting and Forecasting

One of the primary purposes of fashion journalism is to report on and forecast trends. Fashion journalists attend runway shows, industry events, and trade fairs to observe emerging styles and innovations. By identifying and analyzing these trends, they provide insights into what will be popular in the upcoming seasons. This information is invaluable for designers, retailers, and consumers alike.

Cultural and Social Commentary

Fashion is a reflection of cultural and societal shifts. Fashion journalists explore how fashion intersects with issues such as identity, politics, and social change. For instance, the rise of sustainable fashion highlights growing environmental awareness, while the popularity of certain styles can reflect changing attitudes towards gender and body image. Through their work, fashion journalists contribute to broader conversations about society and culture.

Industry Analysis and Critique

Fashion journalism provides a critical analysis of the fashion industry. Journalists critique collections, review fashion shows, and evaluate the work of designers. This critical perspective helps maintain high standards within the industry and guides consumers in making informed choices. It also holds designers and brands accountable, promoting transparency and ethical practices.

Read More: What is the Purpose of Fashion Journalism

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Career Scope After BAJMC

At NIMCJ, we believe that the BAJMC course is an excellent choice for students who are looking for a career in journalism and mass communication. The BAJMC program covers a wide range of topics, including media studies, communication theory, and journalism practice. In this blog, we will explore the career scope and job opportunities for BAJMC course students.

WHAT IS A BACHELOR OF ARTS, JOURNALISM AND MASS COMMUNICATION (BAJMC)?

Bachelor of Arts, Journalism and Mass Communication is a three-year undergraduate course that is designed to provide students with the necessary skills and knowledge required to excel in the field of media and communication. The course covers various aspects of journalism, including print, electronic, and digital media.

The BAJMC course includes a range of subjects such as media ethics, news reporting, writing for media, radio and television journalism, and media management. The course is ideal for those who have a passion for writing, storytelling, and communication.

COURSE CURRICULUM

The BAJMC course curriculum is designed to provide students with a comprehensive understanding of the media and communication industry. The course includes theoretical as well as practical components to ensure that students have hands-on experience in various aspects of media.

The course curriculum covers topics such as media research, news writing and reporting, media laws and ethics, media management, advertising, public relations, digital media, television and radio production, and more. Career Scope for BAJMC Course Students:

The BJMC course opens up a wide range of career opportunities for students.

Interesting Isn’t it?

Continue reading from here: Career Scope After BAJMC

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100-Crore Media Institute in Ahmedabad Build By RSS-Promoted Trust

The Gujarat model of the ascension of the RSS and its political wing BJP is all set to be replicated in the media and journalism field. And once again, Gujarat will feature prominently in it. An RSS-promoted trust will spend Rs 100 crore to set up a national media institute in Gujarat across a 10-acre campus equipped with the technologically advanced studio, Media Research Centre, Media Museum and other facilities with the aim to transform media and communication education in India.

The RSS-promoted trust, VSEF, already runs a media institute in Ahmedabad since 2007 via National Institute of Mass Communication and Journalism (NIMCJ). It will be amalgamated intoNational Institute of Mass Communication and Research (NIMCaR) that will come up in Hajipur village, about 32 km from Ahmedabad.

The ground-breaking ceremony for the institute was held on February 2019 and NIMCaR will become operational by 2021. Sources said the purpose of the institute is to prepare journalists that can take on left-leaning intellectuals in the print and electronic media.

What experts say

Achyut Yagnik, a Gujarat-based political scientist, told Mirror: “Media is a powerful tool that helps build public opinion. What better way to do it than prepare an army of journalists who can go out and do it. The journalism institute will help the Sangh Parivar create its cadre in the field of media. RSS is into spreading Hindutva and its aim is the creation of Hindu Rashtra (nation). The media institute is just another step in that direction.”

Urvish Kothari, a senior journalist, said: “It is the democratic right of an individual or a group of individuals to open any institute. It is equally important that such institutes ensure that the core values of journalism are not inversed. In any institute, a journalist should be taught not to forget his role to expose the government, irrespective of party or ideology. For positive news, there is always an information department in any government.” Bharat Pandya, Gujarat BJP spokesperson, said: “This institute is in the media field for the last few years. Its expansion using advance technology will promote positive journalism.

Read More: https://www.nimcj.org/blog-detail/100-crore-media-institute-in-ahmedabad-build-by-rss-promoted-trust.html

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Blogs Brought an Effective Medium of Mass Communication

The simplest definition of mass communication means communicating with the masses. Technologies are changing rapidly and these changes in technologies affect everyone. In earlier days, to send a message to mass audiences, the only options available to people were print media such as newspapers, magazines, etc. and rich media such as television ads, radio ads, etc. This had made mass communication more of luxury available to only rich or elite people and the employees of print media, television and radio. However, this roadblock is removed by technology. These days, blogging is proving itself as an emerging medium of mass communication. It made it possible for a layman to reach mass audiences with minimum to no cost.

What is a Blog?

Even if this is the world of digitization, there are many people that are not really aware of the real concept of Blog and Blogging. Let me share it in brief.

A Blog is a website that gets updated regularly. Some people also consider it a journal or diary. The blog post is an article published on the Blog. In a blog, there can be more than one writer that writes on the same or different niches. The blog can have text, video, images, GIFs and other types of content as well. The blog can be public or private.

This brief information must have answered your question about what a blog is. Now, let’s delve deeper to understand its role as the medium of mass communication.

A blog can be built easily with a minimum investment. Thus, anyone can afford to have the same. As it gets hosted on the internet, it can reach the masses. In fact, it can surpass the reach of television, radio, newspaper and magazines because all these mediums only provide local reach. On the other hand, the blog can be used to reach mass audiences across the globe.

Read Full article here: https://www.nimcj.org/blog-detail/blogs-brought-an-effective-medium-of-mass-communication.html

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How Can You Make A Successful Career In Fashion Journalism

In India, the fashion industry is growing like anything and it has attracted many youngsters to make their career in the fashion world. If you, too, are thinking to make a career in the fashion industry, you have chosen the right field. At home-front and at a global level, the fashion industry is growing. A formal study to enter into this industry is fashion journalism.

When you pursue a course from one of the known fashion journalism colleges, you open all doors of opportunities. The course in fashion journalism includes everything, from writing about fashion trends to beautifying the pictures. The career in fashion journalism includes all options. You can become a writer, editor, blogger, photo stylist, interviewer, reporter and public relations manager.

You have all the options to choose from after studies. However, recommended career option with abundant opportunities is writing and editing.

How to become a fashion journalist?

There are some fashion journalism colleges in India that offer courses in professional fashion journalism, photography, communication and styling. The most popular course at the moment is PGDMCJ (Post Graduation Diploma in Mass Communication and Journalism. The colleges like NIMCJ (National Institute of Mass Communication and Journalism) offers the best fashion journalism courses to the fashion enthusiasts With this course, you not only learn skills of fashion writing and editing, but also the right skill of articulating your thoughts to the masses in the most effective manner.

Read Related Article: 5 Best Writing Career Options After a Mass Communication Degree

Who can make a career as a fashion journalist?

Anyone with a keen interest in fashion trends and flair in writing can become a successful fashion journalist. If you want to have more options available as career choices, it is advisable to pursue a course of PGDMCJ (Post Graduation Diploma in Mass Communication and Journalism instead of specialization in just fashion journalism.

Read Full and Originally Published Blog at NIMCJ

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Top 3 Most Inspiring Female Filmmakers in India

Once upon a time Indian Film Industry, more popularly known as Bollywood, was a male dominated industry, but, time is changed now. From a past decade or so, emerging Indian Female Filmmakers are not only impressing the Indian crowd, but they are also noticed internationally for their creativity and talent. In this article, we are going to talk about the top 3 most talented female filmmakers in India. 

1. Deepa Mehta

She is an Indian origin acclaimed screenwriter, director and filmmaker. She has wowed audiences all across the world. With her Elements trilogy movies, namely, Earth, Water and Fire, she has highlighted topics that need attention and careful actions. Her films highlighted sensitive topics like ill-treatment of widows, misogyny, homosexuality, so on and so forth. She has touched all these sensitive topics, so artistically that it leaves a strong message without hurting anyone’s feelings. She has bagged many awards and also got nominated for Oscar. She is one of the Indian female filmmakers that are making all Indians proud.

2. Zoya Akhtar

Zoya has talent in her blood being a daughter of Mr Zaved Akhtar, legendary lyricist and writer and sister of Farhan Akhtar, famous screenwriter, filmmaker, actor, singer, and director. She had pursued a diploma in filmmaking from the renowned New York University. She started back in 2009 with a movie, “Luck By Chance”. However, she has got nothing luck by chance. She has worked hard and achieved the name in the top female filmmakers in India.

Read Full and Detailed Blog at NIMCJ

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NIMCJ - Touches New Milestones In 2019

NIMCJ (National Institute of Mass Communication and Journalism) is affiliated to Gujarat University for its graduate degree program and it is Gujarat University recognized for its postgraduate degree program. The institute is based in the posh, cosmopolitan city of Ahmedabad. Founded in the year 2007 NIMCJ caters all-around demands of mass communication and journalism industry.

NIMCJ - has always believed in a holistic approach to things and has thus cultivated a warm management system that suffices all the needs of the students.

NIMCJ proffers a Post Graduate Diploma in Mass Communication and Journalism with specialization in digital media, Ad/PR, film making, print media, electronic media, radio journalism, etc. Read This Full and Detailed Blog at NIMCJ

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What are the Advantages of Advertising in Print Media

Any idea when takes to the extreme bites itself. The Advertising institutes and its methodologies are not immune to that adage. People have been running with almost blindness to the new digital era for their advertising campaigns and there's nothing wrong with that. But what if we tell you that that's not the best way to get all the advantages of advertisement you can get. 

Better ROI, better conversions are derived when we use mix media in advertising. The old techniques were wise and they should not be forgotten, Print media has been the sole proprietor of branding for many centuries until the mobile phones came. 

It's time we stop and think for a while.

In this article, we will discuss how Print Media can help you get the advantages of advertisement better.

1. Attention Span

Social media Giants hire attention engineers to make patrons stick the phone screen for a longer period of time, so we'll see more ads and thus with an increase in impressions they can profit more. Sadly, these attention engineers have reduced our attention power, studies say that small attention periods towards different kinds of stimulus depraves a person’s capacity for being attentive and also reduces the memory power. 

Read Full and Originally Published Blog at NIMCJ