#MusicManagementServices

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Check out just a few ways you could do this through your In-store Radio. For More information Music Promotion, Visit @ https://ookaradio.com/

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The innovative OOKA Radio will serve Retail Store Music at Retail shops, corporate offices, Hotels, Shopping Malls & on your mobile phone 24×7.

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We provide an interactive Background Music service owned and operated by O2O Venturez Private Limited through the App & website, consisting of information services.

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OOKA Radio is a digital In-store Radio network that offers In-store Music to a variety of clients across many industries including retail and more.

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It Is All About Music At OOKA Radio By Amit Chawla

Do I listen to RADIO every day? Yes, I do! And if you are wondering do a lot of people listen to the radio still? Then, you may be surprised to find that the answer is yes, almost everyone listens. While radio has evolved over the years, from traditional AM/FM programming to customized radio channels, listening to music is still a habitual part of daily life. People of all ages, backgrounds, and interests love music and listens to the radio. It is the world's one great unifier, and it is omnipresent. While driving, while shopping, while eating out a cafe or even while getting your makeover at a salon, it is the one medium that reaches out day and night where listeners live, work, and play.

So, for those who love music, OOKA Radio is the revolutionary change to the way of listening your favorite radio anywhere in the world. The innovative OOKA Radio serves at Retail shops, Corporate offices, Hotels, Shopping Malls & on your mobile phone 24×7. No matter where you are!

Let's Meet The Man Behind OOKA Radio

Amit Chawla, founder of OOKA Radio started his journey in 2017 with sheer passion and dedication for music. His love for music prompted him to venture into the stream of music and to do something unique. Thus, Ooka Radio was born.

Know His Journey

We interviewed Amit Chawla to know how Ooka Radio came into existence and why it is so successful today. Keep reading to know the deets!

What were some of the experiences that led you to become an entrepreneur?

At the ripe age of 40 to pluck and replant yourself as an entrepreneur is more than simply scary. One spends practically whole life in building products, brands companies on someone's behalf. Living dreams of others has an expiry date. Mine hit me in 2017. Decades of seeing every marketplace with microscopic eyes inspired me to dream with open eyes about a concept to encourage retailers. Deep inside I really wished to make a retailer happy again. I dreamt of enabling a retailer to keep his customer connected and joyful with the store and in the store. And in a wink, I transformed into an aspiring entrepreneur.

What inspired you to start OOKA?

A retail outlet should talk, sing and surprise the customer. Hence the idea of an in-store radio as lively as an FM station started to take shape. No jockey, only pure customized music content blended well with store's information, offers and products. In simple words, we decided to give voice to the retail outlet next door musically.

It was indeed a Eureka moment for us and thus OOKA was born. Bitten by the app bug OOKA is actually the acronym for one of its kind app. It is often said the brand pulls you and guides you to walk with it in an instant. I felt it the moment this name. The in-store radio bulb finally switched on and thus OOKA Radio became our life.

Why choose music radio?

Now I realize it was the music radio that chose me. Trying to create USP for OOKA Radio took me behind the retail counters and I was taken aback to see how deep YouTube and pen drives had made inroads. It was then the real picture of an internet radio synchronized digitally to remotely play customized playlists of copyright-free music finally became crystal clear. Retail outlets looked tired and resigned. No one bothered about music. No one thought to create their own playlist & communicate directly with clients & broadcast a happy atmosphere for customers & employees also... an enjoyable workplace for everyone.

What unseen opportunities did you see that may result in making your startup a huge success?

It was here this unprecedented opportunity just embraced me. The market research too revealed that the music industry is growing by 27 % growth YOY and the count of Retail stores /outlets is in billions. Apart from the retail, a huge scope in other categories like Malls, open markets, etc just took over our senses. One of the biggest opportunities that have emerged from the in-store radio idea is the unchartered territory of music promotion. Imagine what magic captive audience of 10 million listeners can create for emerging music artists. Such is the power of in-store radio reaching to nook and corner of our country.

What does success look like for OOKA?

Success for OOKA Radio is when the yearly renewals happen on auto mode. When a mall in Pathankot happily wants OOKA to welcome its customers. When at 6 am on Chandigarh highway Gurbani on OOKA Radio blesses the early travelers and early risers alike. When hundreds of customers coming out from salons, retail outlets, restaurants, open markets, food courts are humming OOKA in-store music. When amazing young singing talent emerges and shines on the OOKA Music platform. Well, most of it we have tasted in a short time and for others, we are working tirelessly and joyfully.

What's the next thing you're working on right now, and how are you making it happen?

Today OOKA Radio is reaching the 5000 outlets mark and the 100 brands milestone. The next target is to capture wall to wall Retail. In other words, the unlimited canvas of single retail outlets is the next OOKA mission. We have set sights to have 10,000 retails outlets under the OOKA umbrella by March 2020 in North India alone.

Who are your biggest competitors and how do you differentiate yourself from them?

One is the biggest competition in oneself. I have grown on this statement quite religiously. Every month the perfectionist in me is striving to better services, enhance technology, add features, improve the experience and expand the network. OOKA has to think ahead to be ahead of the market followers and the omnipresent pen drives, YouTubers and DVDs. In-store radio or in-store music as a segment is now attracting many players and I feel being innovative and delivering out of box ideas is the key to differentiate yourself. Music promotion by showcasing young singers and new music on the OOKA radio platform is something we are excited and very hopeful to become the game-changer and another pioneering innovation.

How do you manage the duality between driving new business and overseeing daily operations?

Driving a new business is something in the OOKA DNA. High on passion and adrenaline every day at OOKA is a new challenge, a new opportunity. Be it routine troubleshooting to creating another benchmark in in-store radio. Be it a sales pitch or another young talent audition, there is a winner in every moment in the musical world of OOKA.

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Check out blogs for Background Music, In-store Radio, Music Management Services, In-store Music, Promote Your Music and much more.

[ookaradio1-blog]

OOKA Radio is India’s largest bank of non royalty music and the most trusted Instore Music provider. Our in store music Background Music Service will help to capture the essence of your brand.

[ookaradio1-blog]

OOKA Radio is a digital In-store Radio network that offers Background Music to a variety of clients across many industries including retail and more.

[ookaradio1-blog]

The innovative OOKA Radio will serve Retail Store Music at Retail shops, corporate offices, Hotels, Shopping Malls on your mobile phone 24×7.

[ookaradio1-blog]

We Promote Your Music and differentiate your business with completely customized in-store radio to give your establishment the competitive edge.

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We are In-store Radio in Zirakpur, India is one of the top Music Management Services Company in Punjab. We are willing to give some advice and support whatever you need.

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A Range of Options With both copyrighted and royalty free music, we can offer Background Music and Retail Store Music your business a solution that works for you and your customers.

[ookaradio1-blog]

The innovative OOKA Radio will serve Retail Store Music at Retail shops, corporate offices, Hotels, Shopping Malls on your mobile phone 24×7.

[ookaradio1-blog]

4 Fidgets Of Why In-Store Radio Will Boost Your Business

Even the little changes are enough to get you the potential customers for your stores.  The customers are apprehensive about the smallest modifications that are done in enhancing the in-store marketing. The concept of in-store music is one of the boons for escalating in-store marketing as well as a better user-friendly experience. Not one but many are the instances of the people gaining great boosts in their sales, by including the bit of in-store music, or jingle music. An aspect of minimum consideration proved good in delivering high sales and customer experience. And, there are sumptuous reasons of how in-store music enhances the overall in-store marketing. Here are a few of them for you.

Affects the customer’s way of behaving

The ambiance of the store plays a vital role in affecting the customer’s behavior. In-store music supports a good brand interaction with the customers, and various other aspects as that of customers asking potential questions, and the increased in-store marketing. The choice of music, be it the in-store music or jingle music, should have the necessary elements.

The extra wait-time of the customers is reduced

The perceiving time of the customers is reduced to an extent with the element of in-store radio. Music always helps in speeding up the process of waiting, which in turn will make the customers agree to wait in your store. The upbeat music tends to increase the willingness of the customers to stay in your store.

A boon in increasing the sales of your brand

Music has the power to raise your sales metric exponentially. The music should be curated by keeping into consideration the potential customers that are to be driven in the store. In-store music generates positive ambiance and encourages the customers’ will to buy more in the store; thus, increasing the sales of the brand.

Reduce the stress of your work army

The in-store music not only benefits the sales and customer’s experience but also reduces the exhaustion of the in-store staff. In-store music or the jingle music will help in keeping the calm of your employees and in delivering better customer satisfaction. The staff will present the customers with better solutions and reduce the chances of making mistakes.

Choose OOKA Radio to make your customers hear the voices of your brand with the experience of in-store radio, and in-store music. Get the jingle music curated by us with a better understanding of the objectives and delve into the positivity of music!

[ookaradio1-blog]

The innovative OOKA Radio will serve Retail Store Music at Retail shops, corporate offices, Hotels, Shopping Malls & on your mobile phone 24×7.

[ookaradio1-blog]

OOKA Radio is India’s largest bank of non royalty music and the most trusted Instore Music provider. Our in store music Background Music Service will help to capture the essence of your brand. # https://ookaradio.com/jingle-music/