#Micro-Mobile Data Center Market

[rohitpalan]

Analyzing the Steady CAGR: Micro Mobile Data Center Market Analysis (2022-2033)

The Micro Mobile Data Center Market centres is anticipated to grow fast at a CAGR of 15.2% from 2022 to 2032, reaching a worth of US$ 16.8 billion. Micro mobile data centres are becoming more and more popular because they are a self-contained infrastructure solution that includes the networking, processing, and storage components required to run indoor and outdoor applications in a secure computing environment.

Additionally, it is projected that sales of tiny mobile data centres would rise as a result of their standard prefabricated sizes, which save data centre owners time and money compared to the conventional method of establishing data centres.

Due to their flexibility and compactness, micro mobile data centres are suitable for applications including edge computing, remote offices, and branch offices. This reason is contributing to the rapid increase in demand for mini mobile data centres.

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The desire for high-performing, energy-efficient, and affordable data centre solutions is driving the sales of mini mobile data centres. As they offer an enterprise-class compact facility with features like board cooling, continuous UPS, storage systems, and more, the market for mini mobile data centres is expected to increase. Additionally, because mini mobile data centres can be placed inside, outside, and in challenging terrain, sales of these data centres are increasing.

The self-propelled capabilities of the mini mobile data centre market facilitate fluid movement. Simply said, as it contributes to reducing the physical footprint and energy consumption of conventional brick-and-mortar structures, the market share for tiny mobile data centres is expected to increase.

As the technological environment has advanced and businesses have grown more centralised, the demand for traditional data centres has declined and the sales of mini mobile data centres have surged. Micro mobile data centres are becoming increasingly popular as a result since they are more efficient and small to install throughout offices.

Additionally, because plug-and-play tiny mobile data centres offer fully integrated and pre-tested solutions, it is projected that sales would increase. These data centres are easily expandable to accommodate an organization’s expanding requirements. The mini mobile data centre market is therefore expected to experience numerous growth prospects over the projected period.

The most enticing aspect driving up demand for mini mobile data centres is the ability for rapid deployment. Instead of taking weeks or months, the plug-and-play method enables the deployment of data centres. These factors are expected to cause the tiny mobile data centre market size to increase over the course of the forecast year.

Micro mobile data centre providers do not provide fully customizable solutions or the opportunity to let the vendor choose their service provider because to their standardised design and prefabricated modules.

Companies adopting tiny mobile data centres are thus constrained to a single vendor, making it difficult for them to adopt cutting-edge technologies from other suppliers to enhance the performance of their data centres. The expansion of the global market for mini mobile data centres may be hampered by the lack of flexibility and the few available purchase options.

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Key Takeaways

On the basis of rack size, the above 40 RU segment is projected to hold the largest?micro mobile data centre market share?and rise at a CAGR of 14.1%.

During the forecast period, large enterprises are projected to dominate the?micro mobile data centre market?with a CAGR of 13.4%.

In terms of market share, the U.S. is anticipated to dominate the?micro mobile data centre market?with a CAGR of 14.5%.

Asia-Pacific?micro mobile data centre market?is experiencing a boom in data generated by digital products and services due to population increase and the advent of e-commerce. The?expansion of the micro mobile data centre industry?in Asia has been fueled by the growth of cloud computing.

Competitive Landscape

The market’s major players are investing in R&D in order to incorporate the latest technology into their products and launch unique solutions. The key players in the?micro mobile data centre market are?Schneider Electric, Dell Technologies, Vertiv, Eaton, and IBM.

Recent Developments

Schneider Electric launched a cooling solution for edge and micro data centres in March 2020. This novel method promises to improve cooling efficiency and, as a result, save operating expenses.

Rittal announced a partnership with ABB and HPE in August 2019 to provide turnkey robust micro-modular datacenters purpose-built for harsh environments, allowing clients to turn data into action in real-time.

Vertiv Environet Alert, a new software service that offers enterprise-level infrastructure monitoring and management capabilities to mini mobile data centres and edge facilities, was released in August 2020.

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Key Segments

By Application:

Instant Data Center

Remote Office and Branch Office

Edge Computing

By Rack Unit:

Up to 20 RU

20 RU to 40 RU

Above 40 RU

By Organizational size:

Small and Medium-sized Enterprises

Large Enterprises

By Vertical:

BFSI

IT and Telecommunication

Media & Entertainment

Healthcare

Government and Defense

Retail

Manufacturing

Others

By Region:

North America

Latin America

Europe

Asia Pacific

Middle East & Africa

[electronalytics]

Micro Mobile Data Center Market

[mariacallous]

In April, an unassuming old building in New Delhi’s furniture market housed roughly 30 youngsters. Some were hunched over their laptops crunching data on Excel or analyzing a heat map, while others huddled to discuss strategy. These were engineering graduates, economists, political scientists, and others. There were office chairs, desks, and a couple of white boards.

The entire setup could easily have passed as a startup office, but it wasn’t. This was an election war room.

From there, Sapiens Research founder Rimjhim Gour’s team served as the brains of Narendra Modi’s Bharatiya Janata Party, or BJP. The party’s senior leadership had entrusted Gour with mobilizing 12.5 million female voters across India, and her team spent their days crunching historical polling trends, using data to pinpoint critical constituencies, browsing WhatsApp for real-time on-ground updates, and shaping electoral strategies to usher in BJP for a third consecutive term.

Gour’s team was successful: Modi was sworn in as the Prime Minister on June 9 after the BJP formed the government through an alliance with 293 seats. India’s general elections happen once in five years, and in 2024, a record-breaking 642 million Indians voted. Of the total voters polled, 312 million were women. This was BJP’s grand experiment: The party wanted to micro-target and mobilize female voters, and hired people like Gour to make it happen—revealing, says Amogh Dhar Sharma, author of the forthcoming book The Backstage of Democracy: India’s Election Campaigns and the People Who Manage Them, “the hidden power of a new technocratic elite that has become critical for parties and politicians to fight elections and win votes in India.”

“In most places [in India], electorates who are registered but not voting are always women,” says Gour, who previously worked as a media strategist at Indian Political Action Committee, the legendary firm widely recognised for propelling Modi to victory in 2014. Dressed in an off-white salwar kameez, with a big pair of round glasses keeping her hair off her face, Gour is suave and confident, and fluently switches between English and Hindi. “That’s when it struck me that if we have to mobilize someone, it has to be women; they make up 50% of the electorate but still haven’t been tapped into completely in a systematic approach.”

Over the past decade, the Indian electioneering landscape has been overhauled by the advent of social media, data-driven insights, and political consultants. “I think the 2024 Indian general election confirms … the inordinate role of campaign professionals in Indian elections,” says Sharma. From call centers being used for “screening” party supporters, to WhatsApp for real-time updates, and a specialized app for reporting and documenting meetings, each tool served a unique purpose in this BJP campaign. “The speed at which these technologies are being embraced by parties and the growing emphasis on them is certainly unique,” says Sharma.

The BJP’s use of technology and social platforms has evolved as politics has, as they have gone from being niche tools to essential infrastructure. The BJP emerged as the highest spender on political ads on Meta platforms this election. If the 2019 election was characterized as the “WhatsApp Election” because of the excessive use of the messaging platform, the 2024 campaign was the “YouTube Election.” It marked an unprecedented use of YouTube influencers by BJP that featured softball questions with political candidates and paid promotions. While rival parties worked to catch up, the BJP still leads the pack with dedicated cyber troops for year-round content creation—and not just during elections.

And the BJP’s decision to hire a dedicated consultant to woo women votes seems like the next step in this broader evolution of using tech.

Historically, women voters lean towards progressive parties. But over the past decade, under Modi’s rule—characterized by what critics describe as creeping authoritarianism due to attacks on civil society, religious polarization, and cracking down on dissent—there has been a noticeable shift, with both the 2014 and 2019 elections recording higher female participation and increased support for the BJP amongst female voters. The BJP had been launching female-friendly welfare schemes including subsidized cooking gas cylinders and maternity leaves, for greater equality. As a result, in 2019, women’s poll participation exceeded men’s for the first time. This time it was about going a step ahead to remind a specific cohort of targeted women about Modi’s policies and nudge them to go out to vote.

Gour’s get-out-the-vote effort, which used a potpourri of apps, data analysts, and personal outreach by party workers, thus represented a convergence of two trends in an attempt to consolidate a women’s vote newly open to the BJP.

For Modi to return to power, BJP had to win 272 of the 534 parliamentary seats. Gour’s young team was focused on 235 seats, which they identified as “critical seats”—areas where the BJP has either won or lost by less than 10% margin of votes in the past. The goal was to identify women self-help groups, or SHGs, in those 235 critical voting areas, and then use BJP’s party workers, or karyakartas, to meet, motivate, and mobilize female voters.

India’s rural SHGs are collectives of 10 or more women who pool their money and support each other through savings; nearly 100 million women are part of SHGs. And women involved with SHGs are already more politically active.

“Often the hardest problem for political parties who want to engage with women and get women to participate in public life is to figure out how to get these women to participate in a political cause,” says Anirvan Chowdhury, a postdoctoral fellow at Harvard University who studies the BJP’s attempts to target female voters. “And in a context where politics is often seen as unsuitable for women, reframing politics as seva [selfless service] or using existing institutional frameworks like the SHG structure helps solve that problem.” Because of this sustained effort, there has been a pro-BJP tilt in women’s political preference in many northern states which have a strong history of support for Modi’s BJP, research shows.

For Gour’s Sapiens Research team, the challenge wasn’t merely to locate these self-help groups but to identify potential BJP supporters within these groups—a task that requires data analysis. Ujjawal Agrawal, the program manager at Sapiens Research, spearheaded the initiative of meticulously mapping voter and demographic information to phone numbers of women in “critical” SHGs. Agrawal then mustered the BJP’s in-house network of 20,000 call center operators—run by another Indian Political Action Committee alumnus Diggaj Mogra—to identify BJP sympathizers within the large SHG cohort.

The call centers did so by asking a few pointed questions. One key question was whether the woman would help mobilize 10 other women for the BJP. If she responded positively, she was deemed a supporter. If the SHG member’s response was no, then she would be categorized as a swing voter or non-supporter. For instance, in West Bengal, Agrawal said, 10% of women who were part of the SHG refused to mobilize voters for the BJP. (Interestingly, this approach bears some broad similarities to the Donald Trump campaign’s strategy for this year’s US election.)

Soni Bam is the sort of SHG mobilizer Gour’s team was looking for. She is from the Leparada district in the northeastern state of Arunachal Pradesh and her eight-member group, called Hiri Molo, is dedicated to making women independent by finding ways to earn and save. But since October 2023, she has been involved in the BJP’s election-related work: going door-to-door explaining women about the elections, and advocating BJP schemes that will help women. She also asks women to attend meetings organized by the BJP workers.

Gour’s team used the 20,000 callers from the BJP’s call center to do 300,000 “screening” calls a day to create the final target list. “We are the brain and call centers are basically your eyes [of political campaigns],” says Gour.

It has become commonplace in India for political parties to set up call centers in the weeks leading up to polling, says Sharma. “These call centers can provide a range of functions—encouraging citizens to update their voter ID card, reminding them of the party’s manifesto promises, gauging their intention to vote, and even soliciting their feedback on the ticket distribution or chief minister nomination process.” But what’s unique, says Sharma, about the BJP is the massive investment in an in-house network of 20,000 call center operations across 350 locations. No other party has a comparable infrastructure for electioneering.

BJP’s central leadership monitored the SHG meetings organized by party workers through the revolutionary SARAL app, which stands for Sangathan Reporting and Analysis. (Sangathan in Hindi means “organization.”) It’s the BJP’s “digital handheld office.” Nearly 4 million BJP party workers use the app monthly, where they can upload party activities and share images of events, and details of people they meet during campaigns. In the months leading up to elections, the BJP ran a campaign on the app called “Shakti Chaupal” to mobilize female voters. It was overseen by Gour’s team.

The tech-savvy team of data analysts at Sapiens’ office in Delhi would then aggregate the trends, and submit weekly or monthly reports on the extent of voter mobilization to party leaders. “If they send us those two photos on a WhatsApp number, it will be difficult for us to monitor,” Agrawal said. “We get clear, systematic data from SARAL.” In the three months leading up to May, an estimated 5000 meetings were conducted, and 5877 party workers helped Sapiens team in mobilization.

In late April, during the first phase of the election, where nearly one-fifth of all parliamentary seats were going to polls, witnessed poor voter turnout. The dip in voter turnout compared to elections in 2019, gripped Gour and the BJP with panic. Early doubts over BJP’s decisive victory surfaced online. Soon, the BJP machinery redoubled outreach activity and notched up demands on state-incharges to address voter apathy.

One crucial battlefield for the BJP was the Kendrapara constituency in the eastern state of Odisha, which has been ruled by the Biju Janata Dal, or BJD, for two decades. Gour’s team was responsible for mobilizing the SHGs in the area. When it came time to vote, Gour’s war room sprang into action. Her team began calling party workers every few hours for updates on the SHGs voting. After that, a round of bot calls were made to the SHG women, since the human call centers were at capacity. At the end of the day, an automated call went out to SHG women, asking if they mobilized, who they mobilized, and if they could share pictures and data.

This process was repeated in constituencies across the country, to great effect: By the end of the election, Gour says, they personally mobilized 12 million women voters.

Despite Gour’s best efforts, though—and positive feedback they received on WhatsApp, SARAL, and call centers—the BJP suffered huge losses in their Hindi-speaking heartland states such as Uttar Pradesh and Rajasthan. From being the single largest party with 303 seats in 2019, Modi’s BJP was cut down to size with 240 seats, and formed the government by entering into a power-sharing agreement with smaller regional parties.

Consultants like Gour continue to claim the election as a win, with a caveat that while their work contributed to the vote share of the candidates, they were “not the only factor.” Other experts tell WIRED that there were likely additional reasons women came out to vote during this cycle, such as religious polarization and welfare programs such as free food or cash handouts. The ultimate lesson may be about the enduring power of traditional methods.

“No Indian politician,” says Sharma, “can as yet dispense with holding public rallies, road shows, or door-to-door canvassing, which create momentum both for ordinary voters and for party workers themselves.”

[xettle-technologies]

A Step-by-Step Guide to Setting Up a Micro ATM in Your Community

Micro ATMs are instrumental in enhancing financial inclusion by providing basic banking services in underserved areas. Setting up a Micro ATM in your community can significantly improve access to financial services and empower local businesses. Here’s a comprehensive guide on how to establish a Micro ATM:

1. Research and Planning

Before setting up a Micro ATM, conduct thorough research to understand the regulatory requirements, market demand, and infrastructure needs in your community. Identify potential locations where the demand for banking services is high but access to traditional banks is limited.

Key Considerations:

Regulatory Compliance: Ensure compliance with local regulations and licensing requirements for operating a Micro ATM.

Market Demand: Assess the demand for banking services and potential customer base in your community.

Infrastructure: Evaluate the availability of electricity, internet connectivity, and mobile network coverage in the chosen location.

2. Selecting a Micro ATM Provider

Choose a reputable Micro ATM provider that offers reliable devices, secure transaction processing, and technical support. Consider factors such as cost-effectiveness, ease of integration with existing banking networks, and customer service quality.

Criteria for Selecting a Provider:

Device Reliability: Ensure the Micro ATM device is robust, durable, and equipped with necessary security features (biometric authentication, PIN protection).

Transaction Fees: Compare transaction fees and operational costs associated with different providers to choose the most cost-effective option.

Technical Support: Opt for a provider that offers responsive technical support and maintenance services to minimize downtime.

3. Acquiring Necessary Permissions and Licenses

Obtain the required permissions and licenses from regulatory authorities to operate a Micro ATM in your community. This may include approvals from banking regulators, local authorities, and relevant government agencies.

Steps Involved:

Banking Partner: Establish a partnership with a licensed bank or financial institution that can provide backend support for transaction processing and settlement.

Local Authorities: Obtain permits or clearances from local authorities for installing and operating the Micro ATM at the chosen location.

4. Installation and Setup

Once you have selected a provider and secured necessary permissions, proceed with the installation and setup of the Micro ATM. Ensure proper installation to optimize functionality and security.

Installation Steps:

Location Selection: Choose a secure and accessible location with adequate foot traffic, such as near markets, community centers, or local shops.

Power Supply: Ensure continuous power supply for the Micro ATM through mains electricity or alternative power sources (e.g., solar panels in remote areas).

Connectivity: Establish reliable internet connectivity or mobile network coverage for seamless transaction processing.

5. Testing and Calibration

After installation, conduct thorough testing and calibration of the Micro ATM to ensure all functions are working correctly. Test transaction processing, biometric authentication (if applicable), receipt printing, and connectivity.

Testing Procedures:

Transaction Tests: Perform test transactions using different payment methods (cash withdrawal, deposit, fund transfer) to verify system reliability.

Security Checks: Test security features such as PIN protection, biometric verification, and data encryption to safeguard customer transactions.

User Interface: Evaluate the user interface for ease of use and clarity of instructions for customers conducting transactions.

6. Training and Awareness

Train local operators and users on how to use the Micro ATM effectively and securely. Conduct awareness campaigns to educate the community about the benefits of using the Micro ATM for banking transactions.

Training Components:

Operational Training: Train operators on operating procedures, troubleshooting common issues, and maintaining the Micro ATM.

Customer Education: Educate customers on how to use the Micro ATM for various transactions, security best practices, and the importance of banking formalization.

7. Launching and Promoting the Micro ATM

Officially launch the Micro ATM and promote its availability to the community. Use local channels such as community meetings, posters, and word-of-mouth to inform residents about the new banking service.

Promotional Strategies:

Community Outreach: Engage with local community leaders, businesses, and organizations to promote the benefits of using the Micro ATM.

Demonstrations: Conduct live demonstrations of the Micro ATM’s features and functionality to attract potential users and build trust.

Incentives: Offer promotional incentives such as reduced transaction fees or rewards for early adopters to encourage initial usage.

8. Monitoring and Maintenance

Regularly monitor the performance of the Micro ATM and address any technical or operational issues promptly. Implement routine maintenance and security updates to ensure optimal performance and reliability.

Monitoring Activities:

Transaction Monitoring: Track transaction volumes, types, and frequency to gauge usage patterns and customer preferences.

Maintenance Schedule: Schedule regular maintenance checks and software updates to keep the Micro ATM operating smoothly and securely.

Customer Feedback: Gather feedback from users to identify areas for improvement and enhance customer satisfaction.

Conclusion

Setting up a Micro ATM in your community can significantly enhance financial inclusion by providing accessible and affordable banking services to underserved populations. By following this step-by-step guide—from initial research and planning to installation, testing, training, and promotion—you can contribute to empowering local businesses and individuals through improved access to financial services. As Micro ATMs continue to evolve, their role in fostering economic development and financial empowerment in developing countries becomes increasingly pivotal.

[semiconductorsandelectronics]

AI Infrastructure Companies - NVIDIA Corporation (US) and Advanced Micro Devices, Inc. (US) are the Key Players

The global AI infrastructure market is expected to be valued at USD 135.81 billion in 2024 and is projected to reach USD 394.46 billion by 2030 and grow at a CAGR of 19.4% from 2024 to 2030.  NVIDIA Corporation (US), Advanced Micro Devices, Inc. (US), SK HYNIX INC. (South Korea), SAMSUNG (South Korea), Micron Technology, Inc. (US) are the major players in the AI infrastructure market. Market participants have become more varied with their offerings, expanding their global reach through strategic growth approaches like launching new products, collaborations, establishing alliances, and forging partnerships.

For instance, in April 2024, SK HYNIX announced an investment in Indiana to build an advanced packaging facility for next-generation high-bandwidth memory. The company also collaborated with Purdue University (US) to build an R&D facility for AI products.

In March 2024, NVIDIA Corporation introduced the NVIDIA Blackwell platform to enable organizations to build and run real-time generative AI featuring 6 transformative technologies for accelerated computing. It enables AI training and real-time LLM inference for models up to 10 trillion parameters.

Major AI Infrastructure companies include:

NVIDIA Corporation (US)

Advanced Micro Devices, Inc. (US)

SK HYNIX INC. (South Korea)

SAMSUNG (South Korea)

Micron Technology, Inc. (US)

Intel Corporation (US)

Google (US)

Amazon Web Services, Inc. (US)

Tesla (US)

Microsoft (US)

Meta (US)

Graphcore (UK)

Groq, Inc. (US)

Shanghai BiRen Technology Co., Ltd. (China)

Cerebras (US)

NVIDIA Corporation.:

NVIDIA Corporation (US) is a multinational technology company that specializes in designing and manufacturing Graphics Processing Units (GPUs) and System-on-Chips (SoCs) , as well as artificial intelligence (AI) infrastructure products. The company has revolutionized the Gaming, Data Center markets, AI and Professional Visualization through its cutting-edge GPU Technology. Its deep learning and AI platforms are recognized as the key enablers of AI computing and ML applications. NVIDIA is positioned as a leader in the AI infrastructure, providing a comprehensive stack of hardware, software, and services. It undertakes business through two reportable segments: Compute & Networking and Graphics. The scope of the Graphics segment includes GeForce GPUs for gamers, game streaming services, NVIDIA RTX/Quadro for enterprise workstation graphics, virtual GPU for computing, automotive, and 3D internet applications. The Compute & Networking segment includes computing platforms for data centers, automotive AI and solutions, networking, NVIDIA AI Enterprise software, and DGX Cloud. The computing platform integrates an entire computer onto a single chip. It incorporates multi-core CPUs and GPUs to drive supercomputing for drones, autonomous robots, consoles, cars, and entertainment and mobile gaming devices.

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Advanced Micro Devices, Inc.:

Advanced Micro Devices, Inc. (US) is a provider of semiconductor solutions that designs and integrates technology for graphics and computing. The company offers many products, including accelerated processing units, processors, graphics, and system-on-chips. It operates through four reportable segments: Data Center, Gaming, Client, and Embedded. The portfolio of the Data Center segment includes server CPUs, FPGAS, DPUs, GPUs, and Adaptive SoC products for data centers. The company offers AI infrastructure under the Data Center segment. The Client segment comprises chipsets, CPUs, and APUs for desktop and notebook personal computers. The Gaming segment focuses on discrete GPUs, semi-custom SoC products, and development services for entertainment platforms and computing devices. Under the Embedded segment are embedded FPGAs, GPUs, CPUs, APUs, and Adaptive SoC products. Advanced Micro Devices, Inc. (US) supports a wide range of applications including automotive, defense, industrial, networking, data center and computing, consumer electronics, networking

[rohitpalan]

Data Center Power Management Market Poised for Significant Growth: Projected to Reach $39.9 Billion by 2033

The global data center power management market is anticipated to expand its roots at a CAGR of 7% with a valuation of US$ 20,260.5 million in 2023. The market is slated to reach a estimation of US$ 39,978.8 million by 2033.

It can cost hundreds of thousands or even millions of dollars when a data center is down. The Uptime Institute estimates that nearly 43% of data center failures are caused due to inadequate power supplies. There is an increasing need for more inventive and efficient techniques to monitor power quality throughout the entire power chain of a data center.  The rising power needs, rising power costs, and international measures to reduce carbon footprints are pivotal for data center power management market expansion. A new generation of dependable, intelligent rack power distribution, monitoring, and control solutions is thus more important than ever.

Data center operators use automation and DCIM software to assist clients with restricted access to their facilities and lessen the foot traffic of their staff. A lot of data center owners now control their facilities remotely as well. This led to a strong need for software to manage the infrastructure of data centers. Furthermore, power management companies developed advanced power distribution units that can operate remotely to improve efficiency and reduce the power usage effectiveness (PUE) ratio.

Gulf nations are digitally modernizing their public and private sectors. The governments of these nations are undertaking several projects to improve the Middle Eastern cloud environment.  Additionally, significant investments are being made in renewable energy sources that generate electricity to power data centers. In Europe and the United States, there has been a rapid increase in the use of sustainable energy sources to power data centers.  In the upcoming years, these initiatives are likely to support market expansion.

Key Takeaways from Data Center Power Management Market:

In 2018, the global data center power management market size stood at US$ 15,844.6 million.

Between 2018 and 2022, the market expanded at a CAGR of 4.9%.

In 2022, the market size stood at US$ 19,222.5 million.

The modular data centers segment accounted for 24.9% market share in 2022.

The tier-4 segment captured a 24.9% market share in 2022.

China accounted for nearly 5.2% of the global market share in 2022.

The United Kingdom data center power management market garnered a 9.2% market share in 2022.

Recent Developments Observed by FMI:

A multi-hybrid cloud and edge management platform was introduced by Cognizant in April 2023. “Skygrade” has been introduced to help businesses achieve greater business values through sustainability, rapidity, efficiency, and ease of use.

In September 2022, Honeywell launched a new suite of solutions. Honeywell Data Center Suite was designed to help optimize data center productivity and uptime.

Eaton completed the acquisition of Tripp Lite in March 2021 to grow its power business in the United States. The acquisition contributed to the growth of edge computing, the expansion of the single-phase UPS market, the IT product portfolio, and better services for the company’s data center clients.

Data Center Power Management Market Segmentation

By Component:

Hardware

DCIM (Data Center Infrastructure Management) Software

Services

By Data Center Type:

Modular Data Centers

Colocation Data Centers

Cloud Data Centers

Edge Data Centers

Hyperscale Data Centers

Micro Mobile Data Centers

By Data Center Tier:

Tier-1 Data Centers

Tier-2 Data Centers

Tier-3 Data Centers

Tier-4 Data Centers

By Installation Type:

New Installation

Retrofit/Upgrade

By End-user:

Cloud Providers

Colocation Providers

Enterprise Data Centers

Hyperscale Data Centers

By Industry:

BFSI

Healthcare

Manufacturing

IT & Telecom

Media & Entertainment

Retail

Government

Others

By Region:

North America

Latin America

Europe

Asia Pacific

Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries. Join us as we commemorate 10 years of delivering trusted market insights. Reflecting on a decade of achievements, we continue to lead with integrity, innovation, and expertise.

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[willyskristina]

Shared Mobility Market

Shared Mobility Market Size, Share, Trends: Uber Technologies Inc. Leads

Rapid Technological Advancements Fueling Market Growth

Market Overview: 

The global Shared Mobility Market is expected to develop at a 16.3% CAGR from 2024 to 2031. The market value is predicted to rise from USD XX billion in 2024 to USD YY billion in 2031. Asia-Pacific is expected to lead the market, driven by rapid urbanization, increased traffic congestion, and rising environmental concerns. Rising smartphone penetration, a burgeoning urban population, and more investment in smart city programs are among the key metrics.

The market is expanding rapidly due to shifting customer preferences for cost-effective and convenient travel options, an increased emphasis on decreasing carbon emissions, and supporting government legislation promoting shared mobility solutions. Technological improvements in mobile applications, GPS tracking, and digital payment systems are accelerating industry growth.

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Market Trends: 

The Shared Mobility Market is undergoing a significant change towards the integration of artificial intelligence (AI) and machine learning (ML) technologies, which will transform the user experience and operational efficiency. This trend is especially visible in the ride-hailing and car-sharing industries, where AI-powered algorithms are being used to optimize route planning, predict demand trends, and improve rider-driver matching. Leading shared mobility platforms, for example, are using machine learning models to analyze historical data and real-time traffic information, resulting in more accurate estimated time of arrival (ETAs) and dynamic pricing strategies. The use of AI chatbots and virtual assistants in mobile applications improves customer assistance and engagement. This trend not only enhances user satisfaction but also helps service providers optimize fleet utilization and lower operational expenses.

Market Segmentation: 

The Ride-hailing segment dominates the Shared Mobility Market, driven by convenience, cost-effectiveness, and widespread availability. The ride-hailing category has emerged as the dominating force in the Shared Mobility Market, accounting for over 60% of total market share by 2023. This domination is due mostly to the convenience, cost-effectiveness, and ubiquitous availability of ride-hailing services in both urban and suburban locations. The segment has seen major technological developments, with the addition of AI-driven matching algorithms, dynamic pricing models, and in-app safety measures that improve the entire user experience.

In recent news, top ride-hailing services have prioritized expanding their service offerings to incorporate multi-modal transportation alternatives. For example, a big global player recently added public transportation information and micro-mobility alternatives to its app, allowing users to plan end-to-end journeys with ease. This move has positioned ride-hailing firms as comprehensive mobility solutions, strengthening their market domination.

The corporate sector has also played a significant role in the growth of the ride-hailing business. Many businesses are cooperating with ride-hailing firms to give mobility perks to their employees, thereby eliminating traditional corporate fleet management systems. According to a recent industry survey, 72% of businesses in large metropolitan centers already include ride-hailing services as part of their employee perks package, indicating substantial B2B demand in this sub-segment.

Market Key Players:

Uber Technologies Inc.

Lyft, Inc.

DiDi Global Inc.

Grab Holdings Inc.

Bolt Technology OÜ

Zipcar, Inc.

Contact Us:

Name: Hari Krishna

Email us: hari.krishna@aurorawaveintellects.com

Website: https://aurorawaveintellects.com/

[electronalytics]

Micro Mobile Data Center Market Geographical Expansion & Analysis Growth Development, Status, Recorded during 2017 to 2032

The Micro Mobile Data Center Market was valued at USD 3,675.75Million in 2022 and is expected to register a CAGR of 12.76% by 2023-2032.

The competitive analysis of the Micro Mobile Data Center Market offers a comprehensive examination of key market players. It encompasses detailed company profiles, insights into revenue distribution, innovations within their product portfolios, regional market presence, strategic development plans, pricing strategies, identified target markets, and immediate future initiatives of industry leaders. This section serves as a valuable resource for readers to understand the driving forces behind competition and what strategies can set them apart in capturing new target markets.

Market projections and forecasts are underpinned by extensive primary research, further validated through precise secondary research specific to the Micro Mobile Data Center Market. Our research analysts have dedicated substantial time and effort to curate essential industry insights from key industry participants, including Original Equipment Manufacturers (OEMs), top-tier suppliers, distributors, and relevant government entities.

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Market Segmentations:

Global Micro Mobile Data Center Market: By Company • Schneider Electric SE • Huawei Technologies Co., Ltd. • Hewlett Packard Enterprise Development LP • Eaton Corporation PLC • Panduit Corp. • Zellabox Pty Ltd. • Hitachi, Ltd. • Vertiv Co. • International Business Machines Corporation • Rittal GmbH & Co. Kg • Canovate Group • Dell Inc. • Instant Data Centers, LLC • Dataracks Global Micro Mobile Data Center Market: By Type • Up to 25 RU • 25–40 RU • Above 40 RU Global Micro Mobile Data Center Market: By Application • Banking, Financial Services, and Insurance (BFSI) • IT and telecom • Government and defense • Healthcare • Education • Retail • Energy • Manufacturing • Others

Regional Analysis of Global Micro Mobile Data Center Market

All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Micro Mobile Data Center market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

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Key Report Highlights:

Key Market Participants: The report delves into the major stakeholders in the market, encompassing market players, suppliers of raw materials and equipment, end-users, traders, distributors, and more.

Comprehensive Company Profiles: Detailed company profiles are provided, offering insights into various aspects including production capacity, pricing, revenue, costs, gross margin, sales volume, sales revenue, consumption patterns, growth rates, import-export dynamics, supply chains, future strategic plans, and technological advancements. This comprehensive analysis draws from a dataset spanning 12 years and includes forecasts.

Market Growth Drivers: The report extensively examines the factors contributing to market growth, with a specific focus on elucidating the diverse categories of end-users within the market.

Data Segmentation: The data and information are presented in a structured manner, allowing for easy access by market player, geographical region, product type, application, and more. Furthermore, the report can be tailored to accommodate specific research requirements.

SWOT Analysis: A SWOT analysis of the market is included, offering an insightful evaluation of its Strengths, Weaknesses, Opportunities, and Threats.

Expert Insights: Concluding the report, it features insights and opinions from industry experts, providing valuable perspectives on the market landscape.

Report includes Competitor's Landscape:

➊ Major trends and growth projections by region and country ➋ Key winning strategies followed by the competitors ➌ Who are the key competitors in this industry? �� What shall be the potential of this industry over the forecast tenure? ➎ What are the factors propelling the demand for the Micro Mobile Data Center? ➏ What are the opportunities that shall aid in significant proliferation of the market growth? ➐ What are the regional and country wise regulations that shall either hamper or boost the demand for Micro Mobile Data Center? ➑ How has the covid-19 impacted the growth of the market? ➒ Has the supply chain disruption caused changes in the entire value chain? Customization of the Report:

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[globallsdata]

The data center construction projects market is experiencing rapid expansion, driven by the surging demand for data storage, cloud services, and the overall digital transformation of industries worldwide. Data centers are the backbone of the modern digital economy. They provide the physical infrastructure needed to store and process massive amounts of data generated by businesses, consumers, and technology platforms.

Key Trends Driving the Data Center Construction Market

Cloud Computing and Data Storage Demand

Cloud computing continues to be one of the most significant drivers of growth in the data center construction market. Businesses of all sizes are increasingly moving their IT operations to the cloud, opting for cloud storage solutions to streamline operations and improve flexibility.

Expansion of Public and Private Clouds: As companies continue to migrate to cloud-based platforms, both public and private cloud providers are expanding their data center footprints. The demand for large-scale cloud data centers that can handle vast amounts of data storage and processing power is driving construction projects globally.

Hybrid Cloud Infrastructure: Many businesses are also adopting hybrid cloud environments, which combine on-premises data centers with public and private clouds. This trend is further fueling the need for specialized data center facilities that can seamlessly integrate with hybrid cloud infrastructure.

Edge Computing and the Need for Localized Data Centers

Edge computing, which involves processing data closer to its source (such as IoT devices, mobile phones, and sensors), is another key trend reshaping the data center construction landscape. By decentralizing data processing, edge computing reduces latency, enhances performance, and optimizes bandwidth usage.

Localized Data Centers: Edge computing requires smaller, localized data centers placed strategically closer to users or data sources. This trend is leading to a rise in the construction of micro data centers, which are designed to handle specific data processing needs at the edge of the network.

5G Networks and Data Centers: The deployment of 5G networks is also contributing to the growth of edge computing and, by extension, the construction of data centers. The ultra-fast speeds and low latency of 5G enable real-time data processing at the edge, necessitating the establishment of more localized facilities.

Increased Demand for Sustainability in Data Centers

Sustainability is becoming a key focus in the design and construction of data centers. As data centers consume vast amounts of electricity, especially for cooling systems, the environmental impact of these facilities is a growing concern. In response, there is a shift toward energy-efficient designs and renewable energy sources.

Green Data Centers: Many data center developers are investing in energy-efficient designs and technologies, such as advanced cooling systems, to reduce carbon footprints. The use of renewable energy, including solar and wind power, is also gaining traction as a means to make data centers more sustainable.

Liquid Cooling Technology: To address energy consumption issues, data centers are increasingly adopting liquid cooling solutions that offer higher energy efficiency compared to traditional air cooling systems.

Colocation and Multi-Tenant Data Centers

The demand for colocation services, where multiple companies share space in a single data center, is growing. Colocated data centers allow businesses to lower capital expenditures by renting space, power, and cooling services while still benefiting from enterprise-grade infrastructure.

Multi-Tenant Data Centers (MTDCs): These facilities are gaining popularity due to their scalability, cost efficiency, and flexible leasing options. As businesses continue to focus on cost optimization, colocation data centers offer a compelling solution for smaller enterprises that require secure and high-performance infrastructure without the overhead costs of building and managing their own facilities.

Artificial Intelligence and Automation in Data Centers

AI and automation technologies are transforming the way data centers operate, improving efficiency, reducing costs, and enhancing security. Data center construction projects are incorporating AI-powered systems to optimize operations and maintenance, ensuring that these facilities remain scalable and cost-effective.

AI-Powered Management Systems: AI and machine learning algorithms are increasingly being used to monitor and manage data center operations, such as predicting hardware failures, managing power usage, and automating cooling processes. This integration improves uptime and ensures optimal performance for the entire facility.

Autonomous Data Centers: The use of autonomous systems, such as robotic process automation (RPA) and AI-powered monitoring, is also becoming more prevalent. These systems help data centers run efficiently without the need for constant human intervention, improving operational efficiency and reducing labor costs.

Market Growth Drivers

Explosion of Data Generation

The exponential growth in data generation, driven by factors like IoT devices, social media, and online services, is a primary growth driver for the data center construction market. According to estimates, by 2025, the world will generate over 175 zettabytes of data, increasing the demand for data centers that can store, process, and manage this massive volume of data.

Adoption of Digital Transformation Across Industries

Digital transformation initiatives across industries, including finance, healthcare, retail, and education, are pushing organizations to adopt cloud services and migrate their data operations to third-party data centers. This migration to the cloud requires new, advanced data center infrastructure to support the heavy demand for digital services.

Government and Corporate Investments

Governments and large corporations are increasingly investing in data center construction projects as part of broader initiatives to enhance their digital infrastructure. This includes the development of smart cities, the rollout of 5G networks, and efforts to improve cybersecurity.

[semiconductorsandelectronics]

3D Sensor Companies - Infineon Technologies AG (Germany) and Microchip Technology Inc. (US) are the Key Players

The global 3D sensor market is expected to be valued at USD 6.1 billion in 2024 and is projected to reach USD 12.8 billion by 2029 and grow at a CAGR of 16.3% from 2024 to 2029. Market players ' major growth strategies are product launches, acquisitions, collaborations, partnerships, agreements, and expansions. These strategies have enabled them to fulfill the growing demand for 3D sensor from different verticals and expand their global footprint by offering products in all the major regions.   

Key players operating in the 3D sensor market are Infineon Technologies AG (Germany), Microchip Technology Inc. (US), Sony Group Corporation (Japan), KEYENCE CORPORATION (US), STMicroelectronics (Switzerland), LMI TECHNOLOGIES INC. (US), ifm electronic gmbh (Germany), Qualcomm Technologies, Inc (US), NXP Semiconductors (Netherlands),  OMNIVISION (US), SICK AG (Sweden), Velodyne Lidar, Inc. (US), Leuze electronic GmbH + Co. KG (US), ams-OSRAM AG (Austria),  Melexis (Belgium), Pepperl+Fuchs (Germany), Teledyne Technologies Incorporated (US), Orbbec Inc. (China), Micro-Epsilon (Germany), Banner Engineering Corp. (US), wenglor (Germany), OMRON Corporation (Japan), Asahi Kasei Microdevices Corporation (Japan), Semiconductor Components Industries, LLC (US), SmartRay GmbH (Germany).

Major 3D Sensor companies include:

Infineon Technologies AG (Germany)

Infineon Technologies AG provides semiconductor and system solutions. It operates through the following segments: Automotive, Green Industrial Power, Power and Sensor systems, Connected Secure Systems, and Other Operating Segments. The Automotive segment designs, develops, manufactures, and markets semiconductors for automotive applications. The Green Industrial Power segment involves the design, development, manufacture, and marketing of semiconductors for electrical energy generation, transmission, and economy. The Power and Sensor systems segment includes the design, development, manufacture, and marketing of semiconductors for energy-efficient power supplies, mobile devices, and mobile phone network infrastructures. Connected Secure Systems designs, develops, manufactures, and markets semiconductor-based security products for card applications and network systems.

The company markets its products to the automotive, industrial, communications, and consumer and security electronics sectors worldwide, including the Americas, Europe, the Middle East, and Asia Pacific. It has 21 manufacturing units and 54 R&D centers in these regions.

Microchip Technology Inc. (US)

Microchip technology develops, manufactures, and sells intelligent, connected, and secure embedded control solutions used by customers for various applications. It sells its products globally through its sales and distribution network. The company’s product portfolio includes microcontrollers, amplifiers, memories, motor drivers, sensor, wireless connectivity products, safety & security products, power management, thermal management, and high-speed communication devices. The company’s synergistic product portfolio empowers disruptive growth trends, including 5G, artificial intelligence and machine learning, Internet of Things (IoT), advanced driver assist systems (ADAS) and autonomous driving, and electric vehicles, in key end markets such as automotive, aerospace and defense, communications, consumer, data centers and computing, and industrial.

The company has a patented 3D sensor technology called GestIC. This technology uses an electric field for proximity sensing and developing 3D gesture controllers. It enables users to interact with the device using hand or finger movement. These sensor have a detection range of 0–20 cm and operate at low power, which makes them energy-efficient. GestIC technology-based 3D sensor are not affected by surrounding light and sound; they use thin, low-cost sensing electrodes. These gesture controllers are used in smartphones, computer peripherals, electronic readers, game controllers, and consumer electronics products.   

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Sony Group Corporation ��(Japan)

Sony is engaged in the development, design, production, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for consumer, professional, and industrial markets, such as network services, game hardware and software, televisions, audio and video recorders and players, still and video cameras, mobile phones, and image sensor. It operates through the following segments: The G&NS segment includes the network services businesses, the manufacture and sales of home gaming products, and the production and sales of digital software and add-on content. The Music segment includes Recorded Music, Music Publishing, and Visual Media and Platform businesses. The Pictures segment comprises the businesses of Motion Pictures, Television Productions, and Media Networks. The ET&S segment consists of the Television business, the Audio and Video business, the Still and Video Cameras business, the smartphone business, and the internet-related service business. The I&SS segment includes the image sensor business. The financial services segment primarily represents individual life insurance and non-life insurance businesses in Japan and the banking business in Japan. All Other comprises various operating activities, including the disc manufacturing and recording media businesses.

STMicoelectronics (Switzerland)

STMicroelectronics (ST) is a leading global semiconductor company that plays a pivotal role in the 3D sensor market. The company offers a comprehensive portfolio of 3D sensing solutions, including time-of-flight (ToF) and structured light technologies, designed to deliver high precision, low power consumption, and compact form factors. These sensors are integrated into a wide range of applications, such as smartphones, industrial automation, automotive safety systems, and consumer electronics, enabling functionalities like facial recognition, augmented reality, and obstacle detection. ST's ToF sensors, such as the VL53L series, are renowned for their high performance, low power consumption, and compact size, making them ideal for integration into various devices.

Keyence Corporation (China)

Keyence Corporation, headquartered in Osaka, Japan, is a leading automation and inspection equipment provider. Established in 1974, the company has built a strong reputation for its high-quality products and innovative solutions across various industries. Keyence specializes in manufacturing sensor, vision systems, measurement systems, and laser markers, which are critical for automation, quality control, and process optimization. With a focus on research and development, Keyence continually introduces cutting-edge technologies that enhance productivity and efficiency in manufacturing and industrial applications.

In the 3D sensor market, Keyence offers a comprehensive range of products designed for precision measurement, inspection, and quality control. Their 3D laser scanners and profilers are widely used in automotive, electronics, and semiconductor manufacturing applications, where accurate and reliable measurements are essential. Keyence’s 3D sensor are known for their high resolution, speed, and ease of integration, making them suitable for various complex industrial environments. The company has a robust regional presence, with subsidiaries and offices in key markets across North America, Europe, and Asia-Pacific.

[digitalaquatica]

Digital marketing trend to watch in 2025

As we move into 2025, the digital marketing landscape is set to evolve at lightning speed. For marketers, staying ahead of these trends isn’t just optional—it’s essential. Whether you're a seasoned professional or a newcomer, this guide will help you navigate the most impactful trends in digital marketing for 2025.

1. AI-Powered Marketing Takes Center Stage

AI is no longer a buzzword; it's the backbone of effective marketing strategies. In 2025, artificial intelligence will be critical in:

Predictive analytics for anticipating customer behavior.

Chatbots and virtual assistants providing 24/7 personalized customer service.

Content generation tools that craft engaging, SEO-optimized blogs and posts.

💡 Tip: Leverage AI-driven platforms like ChatGPT for copywriting and Jasper for content marketing.

2. Voice Search Optimization Gains Momentum

With the proliferation of smart speakers and voice-activated devices, voice search is transforming SEO strategies. In 2025, expect:

A significant rise in long-tail, conversational keywords.

More focus on local SEO, as many voice searches are location-based.

💡 Tip: Structure content to answer questions directly and use schema markup to improve voice search results.

3. Social Commerce Expands Further

Social media platforms are becoming full-fledged e-commerce hubs. In 2025, social commerce will thrive with:

Shoppable posts that enable seamless purchasing.

Live shopping events engaging audiences in real-time.

Influencer-led campaigns with integrated purchase links.

💡 Tip: Platforms like Instagram, TikTok, and Pinterest will be your go-to for integrating social commerce strategies.

4. Video Content Dominates the Landscape

Videos will continue to reign supreme in 2025, with short-form videos (think TikTok and Reels) leading the pack.

Interactive videos with clickable elements.

Personalized video marketing tailored to individual customer preferences.

AI-powered video editing for quick turnarounds.

💡 Tip: Diversify your video content with how-to guides, live Q&A sessions, and behind-the-scenes footage.

5. First-Party Data Becomes Gold

With increasing privacy regulations and the phasing out of third-party cookies, first-party data is invaluable.

Build stronger email marketing campaigns.

Invest in CRM tools to gather and analyze customer data.

Enhance user experiences through personalization.

💡 Tip: Encourage opt-ins with gated content, exclusive offers, or membership programs.

6. Sustainability Marketing Gains Traction

Consumers are becoming more eco-conscious, and brands need to align. Highlighting your sustainability efforts isn’t just good ethics—it’s good business.

Showcase sustainable sourcing in campaigns.

Use eco-friendly practices in product packaging and delivery.

Be transparent about your impact and goals.

💡 Tip: Incorporate green keywords in your content to appeal to environmentally conscious customers.

7. AR and VR Create Immersive Experiences

Augmented reality (AR) and virtual reality (VR) will redefine customer engagement. From virtual store tours to AR-based product trials, immersive marketing will be a key differentiator.

💡 Tip: Collaborate with AR and VR developers to enhance customer interaction.

8. Hyper-Personalization with Big Data

Generic marketing won’t cut it in 2025. Hyper-personalization, powered by big data, ensures every customer feels like your brand "gets" them.

Segment your audience for tailored email campaigns.

Use dynamic content on websites based on visitor behavior.

💡 Tip: Tools like HubSpot and Marketo can streamline your personalization efforts.

9. Focus on Micro-Moments

Consumers are making decisions in split seconds. Capturing these "micro-moments" can drive conversions.

Be present where your audience searches, browses, or buys.

Optimize for mobile to ensure quick access and seamless navigation.

💡 Tip: Use Google Ads to target high-intent keywords and ensure fast-loading pages.

10. Ethical Marketing Takes the Lead

Transparency and ethics are no longer optional; they’re demanded. In 2025, focus on:

Honesty in advertising claims.

Prioritizing user data security.

Supporting social causes aligned with your brand values.

💡 Tip: Build trust through consistent messaging and proactive communication.

Final Thoughts

Digital marketing in 2025 is about balancing technology, creativity, and authenticity. By staying agile and embracing these trends, businesses can foster stronger connections, drive engagement, and outpace competitors.