#MelanieShapiro

[hamishmacewan]

Jessica Livingston: I’d love to hear more about the genesis of the idea. How did you think this is what I want to do?

Answer: I was a victim of bitcoin hacking. And I first heard about bitcoin when I was doing my PhD in consumer behavior. A lot of the conversations I was having were centered around this thing called bitcoin. I wanted to build something that wouldn’t scare of customers. What if you built a device that looks like a credit card? I made my credit card my design model. It should look like a credit card, it should be as easy to use as a credit card. So that’s where we began.

Melanie Shapiro