#MarketingProcurement

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Free Webinar: How COVID-19 Changed Marketing Procurement

Originally Published on: SpendEdge |How COVID-19 Changed Marketing Procurement? | SpendEdge – Free Webinar

Procurement plays a vital role in shaping a company's marketing strategies and campaigns by facilitating the acquisition of necessary products and services. Marketing procurement is indispensable for a company's success as it aligns with the fundamental elements of marketing - product, price, place, and promotion. This encompasses a broad range of purchases, supporting categories like sponsorship contracts, partnerships, advertising, print marketing, and more. The COVID-19 pandemic has led to substantial changes in marketing practices across industries.

As digital media and platforms emerge as the primary and dependable marketing channels, companies have had to adapt significantly. This entails devising new strategies, embracing novel technologies, skill sets, and approaches. Such a profound shift in marketing practices has led to a substantial transformation in marketing procurement. With the post-COVID era on the horizon, companies need to make substantial adjustments to their marketing procurement strategies. Adhering to best practices, staying in sync with the market, and preparing for the new business landscape are imperative.

Marketing procurement holds a pivotal position in any business, and poor planning can lead to substantial setbacks and losses. Our webinar titled "How COVID-19 Changed Marketing Procurement" aims to help you comprehend the role and significance of marketing procurement.

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How Can We Enhance the Marketing Procurement Process?

Forge Relationships: Successful marketing procurement hinges on partnerships and agencies. Establishing strong, mutually beneficial, and sustainable relationships is crucial. Transparent communication fosters trust among employees, partners, and stakeholders.

Understand Your Needs: Maximizing return on investment in the marketing procurement department necessitates a clear understanding of your needs. Set well-defined objectives and allocate resources accordingly. Clarity about expectations fosters trust, sustains relationships, and ensures efficiency and success.

A robust marketing procurement strategy can propel companies towards recovery as industries rebound from the global pandemic. Participate in our webinar to gain insights into enhancing your marketing procurement strategies.

Embrace Risk: Marketing is a competitive and challenging realm where innovation and differentiation drive creativity, risk-taking, and efficiency. Establish strong partnerships with agencies to harness the innovation-driven space. Motivate transformative work with incentives and support.

Centralize Marketing Efforts: For expansive companies, adhering to inflexible one-size-fits-all marketing campaigns can lead to disengagement and attrition. A superior approach is to centralize brand image and major marketing procurement decisions. This allows distributors, dealers, and sales representatives to execute local marketing campaigns and foster customer loyalty.

The COVID-19 pandemic has ushered in digital transformation across industries, significantly impacting marketing procurement. Discover more about "How COVID-19 Changed Marketing Procurement" by engaging with our complimentary webinar.

Connect with Our Procurement Experts.