#Marketing and advertising Magnets for Your Upcoming Events

[litchat]

Email Marketing: A Key Pillar in Digital Marketing Strategy

In today’s digital age, businesses must adopt effective marketing strategies to engage with their audience and drive conversions. Among the many digital marketing channels available, email marketing stands out as one of the most powerful and cost-effective tools. With a solid return on investment (ROI) and direct access to potential customers’ inboxes, email marketing has become an essential part of any business's digital strategy.

If you're looking to master the art of email marketing and other digital channels, consider enrolling in a Digital Marketing Training Institute in Bangalore. This article will dive into the core components of email marketing and why it remains a cornerstone of digital marketing today.

What is Email Marketing?

Sending customized, promotional emails to a list of recipients is known as email marketing. It entails sending out emails to consumers in order to establish rapport, notify them of new goods or services, advertise exclusive deals, or gradually nurture leads.

Promotional Emails: Used to inform recipients about sales, special offers, or upcoming events.

Transactional Emails: Triggered by specific actions, like purchase receipts or shipping updates.

Nurturing Emails: Designed to guide a customer through the buying process, with valuable content that educates and informs.

Why Email Marketing Matters

High ROI: Email marketing has a strong return on investment. Businesses can anticipate an average return of $42 on investment for every $1 spent on email marketing, according to study. The cost-effectiveness of email campaigns in comparison to other digital marketing channels is demonstrated by this striking data.

Personalization and Targeting: The capacity of email marketing to send highly customized messages is one of its advantages. Businesses can customize information to subscribers' interests, behavior, and preferences by using segmentation-capable systems. The use of this tailored strategy boosts conversion rates and engagement.

Direct Communication: Email offers a direct line of communication between a business and its customers. Unlike social media platforms, where businesses are competing for attention among a sea of other content, emails land straight in the inbox and have a greater chance of being noticed.

Builds Relationships: Email marketing isn’t just about pushing products. It’s also a way to build trust and loyalty over time. Regular, valuable content can keep your audience engaged and help foster long-term customer relationships.

Measurable: Email marketing is highly trackable. Metrics such as open rates, click-through rates, and conversion rates give businesses insight into how their campaigns are performing, allowing for continuous improvement and optimization.

Building a Successful Email Marketing Campaign

A well-thought-out email marketing campaign can significantly enhance your customer engagement and drive conversions. Below are the key steps to building a successful campaign.

1. Build and Segment Your Email List

The foundation of any email marketing plan is your email list. Success depends on assembling a quality list of committed subscribers. To create an email list, there are various methods available, such as:

Offering valuable lead magnets like eBooks, discounts, or free trials.

Hosting webinars or online events.

Using pop-up forms on your website.

Once you have a list, it’s important to segment it based on factors such as demographics, purchase behavior, or engagement level. Segmentation ensures that your emails are more relevant to each recipient, increasing the chances of engagement.

2. Craft Compelling Subject Lines

The subject line is the first thing recipients see in their inbox, and it plays a major role in whether they decide to open the email. Crafting a compelling subject line that grabs attention is crucial. Aim for subject lines that are:

Concise and to the point.

Personalized to make the reader feel like the email is just for them.

Creating curiosity or urgency (e.g., “Limited time offer” or “Just for you”).

3. Design for Mobile

Make sure your emails are mobile-friendly because more than half of all emails are seen on mobile devices. Make sure your emails are easy to read on smaller devices by using a responsive design that adapts to multiple screen sizes.

4. Use Personalization

Personalization goes beyond just addressing the recipient by their first name. Businesses can personalize their emails by using data such as past purchase history, browsing behavior, or geographic location to deliver relevant content and offers. For example, a clothing retailer might send personalized recommendations based on previous purchases, or a travel company could offer holiday deals tailored to the recipient’s location.

5. Create Engaging Content

Content is king in email marketing. Your emails should provide value to your audience, whether it’s through useful information, special offers, or entertaining content. The goal is to engage your recipients and encourage them to take action. Some tips for creating engaging content include:

Keep your copy concise and to the point.

Use visuals such as images, GIFs, or videos to make the email more visually appealing.

Include clear calls-to-action (CTAs) that tell the recipient what you want them to do next.

6. A/B Testing

A/B testing is essential for optimizing the performance of your email marketing. This entails testing two different email versions on a subset of your list to determine which one works best before distributing the successful version to the entire list. You can experiment to see what appeals to your audience the most with subject lines, email layout, and call-to-actions.

7. Monitor Performance and Optimize

Tracking the performance of your email marketing campaigns is essential for continuous improvement. Key metrics to monitor include:

Open Rates: The percentage of recipients who opened your email. Low open rates may indicate that your subject line needs improvement.

Click-Through Rates (CTR): The percentage of recipients who clicked on a link within your email. A low CTR might suggest that your content or CTAs aren’t engaging enough.

Conversion Rates: The percentage of recipients who completed a desired action (e.g., making a purchase or signing up for a webinar). Tracking conversions helps measure the overall success of your campaign.

By analyzing these metrics, you can adjust your strategy to improve future campaigns.

Compliance with Email Marketing Regulations

Email marketing is governed by strict regulations to protect consumers from spam and unsolicited messages. It’s crucial for businesses to follow these regulations to avoid legal penalties and maintain the trust of their audience. Some key regulations include:

GDPR (General Data Protection Regulation): Applicable to businesses that target EU citizens, GDPR requires that businesses obtain explicit consent from individuals before sending marketing emails and allow them to easily opt out.

CAN-SPAM Act: In the U.S., this law requires businesses to include a clear opt-out option and physical address in their marketing emails. It also prohibits misleading subject lines.

Adhering to these regulations ensures that your email campaigns are not only effective but also ethical.

The Role of Email Marketing in a Broader Digital Strategy

Email marketing works best when integrated with other digital marketing efforts. For example, social media campaigns can drive traffic to email sign-up forms, and email can nurture leads generated through paid advertising. By aligning your email marketing with broader strategies like SEO, content marketing, and social media, you can create a seamless customer journey and maximize results.

Training and Skill Development in Email Marketing

Data analytic abilities, technical know-how, and creativity are all necessary for mastering email marketing. A Digital Marketing Training Institute in Bangalore provides courses that teach the principles of email marketing and other essential digital marketing channels to people and businesses who want to improve their digital marketing skills. With their knowledgeable instructors, practical assignments, and real-world case studies, these colleges offer a thorough education that keeps marketers one step ahead of the competition.

Conclusion

Email marketing remains a powerful tool in a marketer’s arsenal, By focusing on list building, personalization, engaging content, and ongoing optimization, businesses can leverage email marketing to drive significant results. To master these skills and become a digital marketing expert, enrolling in a Digital Marketing Training Institute in Bangalore is a great step forward. These institutes offer the knowledge and practical skills required to succeed in the dynamic world of digital marketing.

[bannersignworld]

Custom Banner Printing in the USA: Unleash Your Creativity with Banner Sign World

In today's competitive marketplace, businesses are constantly seeking innovative ways to stand out and capture the attention of their target audience. One powerful marketing tool that has stood the test of time is the humble custom banner. With its versatility and ability to grab attention, custom banner printing continues to be a popular choice for businesses across the United States. In this blog post, we will explore the world of custom banner printing, with a focus on Banner Sign World – a leading provider of high-quality banners in the USA.

The Power of Custom Banners:

Custom banners offer a dynamic and eye-catching way to communicate your message effectively. Whether it's for promoting a grand opening, announcing a sale, or showcasing a special event, a well-designed custom banner can make a lasting impact on your audience. With the right combination of captivating visuals and persuasive copy, custom banners act as powerful advertising tools that can generate brand awareness and drive foot traffic to your business.

The Benefits of Custom Banner Printing:

Cost-Effective Advertising: Compared to other forms of advertising such as television or print media, custom banner printing offers an affordable option for businesses of all sizes. With low production costs and the ability to reach a wide audience, custom banners provide a cost-effective marketing solution.

Versatility: Custom banners can be tailored to suit a variety of environments and purposes. From indoor displays to outdoor events, banners can be printed in various sizes, materials, and finishes to meet specific requirements. They can be hung, mounted, or displayed on stands, offering flexibility and adaptability.

High Visibility: With their large format and vibrant designs, custom banners grab attention and are easily noticeable even from a distance. Whether placed at a trade show, on a street corner, or outside your storefront, banners act as attention magnets, drawing potential customers towards your message.

Customizability: Custom banner printing allows businesses to unleash their creativity and create unique designs that align with their branding. With a wide range of colour options, fonts, and graphics, you can tailor your banner to reflect your company's personality and convey your desired message effectively.

Custom Banner Uses:

Custom banners can be utilized across various industries and for a multitude of purposes. Here are some popular applications for custom banners:

Retail and E-commerce: Retailers can use custom banners to highlight sales, promotions, or new product launches. Placed strategically inside or outside the store, banners can attract customers and drive foot traffic. E-commerce businesses can also incorporate custom banners on their websites or social media platforms to create a visually appealing and engaging online presence.

Events and Trade Shows: Custom banners play a crucial role in events and trade shows, where businesses aim to grab attention and make a memorable impression. Whether it's a booth backdrop, informational signage, or directional banners, they can effectively communicate key messages, showcase branding, and draw visitors to your exhibit.

Restaurants and Hospitality: Restaurants, cafes, and hotels can utilize custom banners to announce daily specials, seasonal menus, or upcoming events. Banners can be displayed both indoors and outdoors to attract passersby and create a warm and inviting atmosphere.

Real Estate and Construction: Custom banners are widely used in the real estate and construction industries. They can be placed on properties for sale or rent, providing essential information such as contact details and property features. Additionally, construction companies often utilize banners to promote their services, announce project milestones, or showcase completed projects.

Educational Institutions: Schools, colleges, and universities can benefit from custom banners to promote upcoming events, showcase achievements, or convey important information. Banners can be displayed on campuses, in classrooms, or at sports events to foster school spirit and create a sense of community.

Nonprofit Organizations: Nonprofits can leverage custom banners to raise awareness for their causes, promote fundraising events, or acknowledge sponsors and supporters. Well-designed banners can effectively convey the organization's mission and inspire people to take action.

Sports and Fitness: Custom banners find their place in sports arenas, gyms, and fitness centres. They can display team logos, motivational messages, or sponsorship information. Banners add visual impact to the environment, creating an energetic and inspiring atmosphere.

Celebrations and Special Occasions: From birthdays and weddings to graduations and anniversaries, custom banners add a personal touch to celebrations. They can feature names, photos, and celebratory messages, making the event even more memorable.

Custom banners offer endless possibilities and can be tailored to meet specific needs and preferences. Their versatility and impact make them a go-to marketing tool for businesses and organizations across industries.

Banner Sign World: Your Trusted Banner Printing Partner:

Banner Sign World is a reputable provider of custom banner printing services in the USA. With years of experience and a commitment to delivering high-quality products, they have established themselves as a trusted partner for businesses across various industries. Here's what sets Banner Sign World apart:

Extensive Range of Options: Banner Sign World offers a wide variety of banner materials, including vinyl, fabric, mesh, and more. They provide options for different sizes, finishes, and display methods, ensuring that your banner meets your specific needs.

Superior Print Quality: Utilizing advanced printing technology and premium ink, Banner Sign World produces vibrant, sharp, and long-lasting prints. Their attention to detail and commitment to excellence ensures that your custom banners make a lasting impression.

Fast Turnaround Times: In today's fast-paced business environment, timely delivery is crucial. Banner Sign World understands this and offers quick turnaround times without compromising on quality. They strive to meet your deadlines and ensure that your banners are ready when you need them.

Exceptional Customer Service: The team at Banner Sign World is dedicated to providing a positive customer experience. They offer expert guidance throughout the printing process, from design consultation to material selection, ensuring that your vision is brought to life.

Conclusion:

Custom banner printing in USA provides businesses and organizations with a powerful marketing tool to capture attention, communicate messages effectively, and enhance brand visibility. With their versatility, cost-effectiveness, and high visibility, custom banners find uses in various industries and for diverse purposes. Banner Sign World stands out as a trusted provider, offering a range of options, superior print quality, fast turnaround times, and exceptional customer service. By harnessing the power of custom banners, businesses can unleash their creativity and make a lasting impact on their target audience.

[bestcustommagnets]

Everything You Need To Know About Custom Magnets

Custom magnets are great for marketing and advertising! These full-color magnets are available in various shapes and sizes and are easy to customize with your brand and message. A colorful design will make sure that your custom magnets will get a grand display on any metallic surface. Whether you wish to print magnet business cards to pass out, picture frame magnets for the snapshots, or calendar magnets for a whole year of brand exposure, custom magnets offer all these and more!

Custom magnets are not just for promotional purposes as they make great party favors, mailer gifts or even fundraising items. So if you are looking for an awesome  yet inexpensive giveaway for your upcoming events, custom magnets will surely fit your bills

Starting at prices of only a few cents, custom magnets can be used as promotional giveaways to increase brand awareness. Another effective way to incorporate logo magnets into your promotions is by using them as trade show swag to attract attention and engage potential customers. They can also be handed out as contest giveaways. Being lightweight, custom magnets make an obvious choice as mailer campaign items to increase response rates and generate leads. They can be mailed along with flyers, newsletters, and other marketing materials without incurring a huge postal expense.

[altayyebneon]

Tips For Outdoor and Indoor Signage

Psychologically linking to your target market is additionally a vital element of branding, in addition to creating consumer commitment. Sixty-four percent of customers construct relationships with brand names based on shared worths. We have actually collected some ideas on how to improve your branding and communicate your firm's brand name worths with interior and outside signs. Effectively branding your company means clearly describing your function, goals and the special top qualities that establish your brand apart from your competitors. Mentally linking to your target market is also a crucial element of branding, in addition to developing customer loyalty. Branding your company correctly comes down to connecting info concerning your products and services well and constantly. One way to complete this is by integrating outside and interior signs. Outside Signage Exterior signs is essential to the success of branding any kind of business. Whether it be developing street visibility or educating passersby of products and services, outside indicators are created to establish brand name acknowledgment and reliability for plenty of sectors: restaurants, car repair shops, home management firms, banks, beauty salons, real estate offices, dry cleaners, shopping centers, convenience stores, and plenty of other different companies. Reinforce your business identity and significantly improve your firm's direct exposure with the professional existence of a structure indication or an engraved sign. A monument indicator is a perfect service when you are aiming to draw in passing motorists. They are made using quality products making them resistant to termites, dampness, and as much as 180mph winds. Does your firm deal shipment? We can design and produce your business's cars and truck top indications, magnetic indications or automobile wraps for signage on the move.

  Stand out day or evening with a custom made brightened indication, neon letters or channel letters. Our professionals have the ability to develop outdoor signage Dubai choices that will certainly not only make your service stand apart from the rest but will ensure that they comply with all neighborhood and state regulations, making branding your business very easy and effective. Indoor Signage Interior signage is just as crucial as outside signage when it pertains to effective branding. Informing clients of product or services at the point of sale is crucial, and something entrepreneur need to not take lightly. Advertise specials, items and upcoming events with totally free standing banner stands, or make use of long lasting textile banners. Digital food selection boards are an ideal interior signage option for dining establishments, cafés or bars that intend to be able to update their menu choices and make highlighted items stand out to customers in Dubai. Do not squander any type of possibility to utilize area creatively. We can assist with our tailor-made flooring mats and floor stickers featuring your logo and colors. Showcasing your company expertly and connecting your brand values is simple with the help of the sign professionals at https://altayyebneon.com/. We offer our clients limitless custom layouts from our big selection of surfaces, shades, appearances and sizes, and can even create them to match any type of building design or shade.

[fredthedead]

Secrets For Real Estate Investing Tips

Real estate investing isn't as straightforward as you might think. The truth is investing is a more time-consuming procedure. It requires finding the ideal property, managing the investment property correctly and maintaining good financial records. You can be successful as a investor only if have time and interest to find great properties and keep track of your possessions. You will need to understand some property investing tips so as to be secure and profitable.

Try to construct a suitable real estate network. In case you have opted to try investments, then it's much better to build the perfect group of people around you. This team could consist of investment professionals comprising an agent, a mortgage broker, an attorney, an appraiser and an accountant. But ensure to select just professionally experienced and talented investment professionals to direct you.

Get idea from close men and women who have investment expertise. You can get suggestions from those that are close to you, including your friends, coworkers, neighbors and family, who have property investment experience. Get an idea in their investment expertise, from legal issues to tenant difficulties.

Look closely at the industry and do your own research. Try to research to know the worth of a property. You can even search Real estate investor websites with MLS listings to get an idea about the properties closer to your region.

Be certain that you accurately assess your property's cash flow. Perform a cash flow analysis including your monthly earnings and expenses. Calculate your mortgage payments, insurance amounts and utility costs. Allot some amount for repairs and upkeep. Get an idea of the sales cost, building price and rental rates of properties in your region. 

Negotiate openly in the event you have opted to purchase a real estate property. This may help to prevent wasting time in investment properties which aren't within your budget. Try to locate potentially-profitable properties and publicly negotiate the best prices.

Be a safe investor. Ensure to create your property just after considering essential factors and deciding your investment plan. Get suggestions and advice from experienced and talented investment professionals or from Real estate agent websites prior to making a property investment. Only then you can create a safe investment.

Make sure to attract good tenants for your property. Avoid choosing problematic tenants to be able to prevent unnecessary issues in future. Select only potential tenant whose history and credit checks provide positive outcome. As soon as you have picked a tenant, make sure to clearly explain the rental provisions to them, and be sure to get a decent security deposit. If your tenant is truly great, make sure to make them happy by all means.

These investing tips are the guidelines for getting successful investors. Building a suitable network, getting proposal from individuals experienced in investments, understanding updated marketplace, doing your own research, assessing cash flows, negotiating publicly, creating safe investment and receiving good renters, are the hints to enhance your investment returns in terms of both money and peace of mind.

The Five Worst Real Estate Money Wasters

The real estate sector is among the most lucrative industries out there and those doing the profiting are not always the agents. Real estate agents and brokers are always bombarded with ads promising ways to earn more money without needing to lift a finger or brand yourself better.

Here is the thing: No amount of money will replace hard work and you won't need to feed the demand for more expendable income in case you decrease your costs and only pay for services and tools that provide you a terrific ROI (return on investment).

Here are five products property agents/brokers purchase that are a huge waste of money:

1) Magnetic Car Signs - I am not sure who thought this was a fantastic idea but placing your contact information on the outside of your vehicle serves no practical function for two reasons.

First, if you are driving anywhere you'll do between 30 - 55 miles and at that rate how a lot of people do you believe (realistically) will see your name, realize that you're a realtor, consider using you for their real estate needs and have the capacity to write down your number or web site address.

Even if you DID find somebody who was interested in your service after seeing the signal what are you going to do if you see them after you for 2 miles in your rear view mirror? Probably try to evade them. Now they think you are a crazy driver and also don't have the last 2 digits of your phone number.

Which brings me to my next point: What if you cut off someone or somehow manage to upset someone on the street? Is putting your name, number and other personal info out there in the open really a fantastic idea?

Magnetic car signs are a terrific idea for builders, plumbers and comparable service companies but you need to save your $30 and use it to get an AdWords campaign.

2) Third Party Website Vendors - I am not writing off all property site vendors because I really do think there are a couple of amazing website vendors like.

In an upcoming series I will be showing you how you can construct your very own property site for under $500.

3) Lead Generation Websites - I have tried a few different lead generation sites and really closed one house sale based on a lead I purchased but generally speaking you can spend the same $20-$40 which you'd spend on every lead to advertise your site via PPC (Pay Per Click) and yield more qualified leads than what you would get from a lead generation site.

Tip: If you do not wish to become involved with search engine PPC (which can run hundreds of dollars per month if you are not careful) you might want to think about advertising on heavily trafficked property search engines using an inexpensive advertisement subscription version.

4) Newsletter Services using Recycled/Generic Follow-Up Letters - I regularly receive unsolicited emails from coaches in my Keller Williams office which are generically written (pre-written) newsletters offered by the company. I don't read them and the odds are your prospects do not read them either.

Instead, sit down and write (or pay someone to write) a customized list of newsletter emails that are related directly to your lead's demands. By way of instance, say a lead inquires about active adult communities in your area that they want to see 12 months from today. By creating your own follow up email collection for active adult buyers you're likely to have a higher conversion ratio than you would with, say, a generic"Hello Mr. Buyer" or recipes email.

Hint: A great, inexpensive service to use for your email follow up with real estate prospects is Aweber. It is used by top business people in many businesses and you may take it for a free test drive by going to the link above.

5) Recipe Cards and Unrelated Direct Mail Marketing Pieces - I am all about branding oneself but branding yourself through marketing materials unrelated to your business isn't intelligent branding. If you will do direct mail marketing contemplate what you're asking the receiver to do. Would you like them to bake cookies? Because that is exactly what a recipe card mailer implies.

Maintain your marketing focused by sending property market reports and buying/selling suggestions which can prove useful to your potential if they need your services.

By holding your property expenses accountable you will start to notice what efforts are generating the most business for you and what is just burning a hole in your pocket.

[clarencenicholsonata]

7 Amazing Ways Email Triggers Can Keep Customers and Grow Your Business

What is the key to successful email marketing in 2020? Personalization is the key.

If you want to grow your eCommerce business fast, you should familiarize yourself with the email personalization technique that goes beyond a customer’s name.

You should find a way to personalize your message and make your customers feel valued and special.

Today, we'll talk about setting up automated personalized behavioral trigger emails. We'll explain how you can use trigger emailing to retain your customers and achieve long-term business growth.

What are trigger emails?

A trigger email is an email that your customers receive once they complete a specific action or once a particular event occurs. For instance, when shoppers complete the checkout process, the system sends them an order confirmation email.

The idea behind the trigger emailing is that you need to understand buyer intent and send the right email at the right moment.

You need to define the main triggers (actions and events) related to the customer journey and engage your customers with personalized messaging and relatable content.

Does it sound complicated to you? Further, we will consider a few good examples of trigger emails, so you understand how they work.

1. Onboard new customers in the right way

What is the first trigger email you should send to your prospective customers? Not hard to guess that it’s a welcome email.

Once users sign up for your website, they should get the first personalized email.

You should welcome your new email subscribers and try to persuade them that you will do your best to satisfy their wants and needs.

Also, you should briefly describe your product and its key features or benefits. Your welcome email should encourage people to take the next step – to try out your product.

Well, it happens pretty often that users do not react to the welcome emails and do not want to take any further action. They sign up for the website but never start using it and never make a purchase.

To engage such users, you should send one or a few follow-up emails. You should provide prospects with some valuable information and assure them that you are ready to answer all their questions.

Be friendly, and welcome your new email subscribers personally. Make subscribers want to learn more about your product. Write your first email in an engaging manner; don’t be pushy.

2. Reduce abandoned carts

Another common email trigger is cart abandonment. Some shoppers add products to the shopping cart without having any intention to make a purchase. For instance, a high school girl, who is adding Jimmy Choo’s bridal shoes to the shopping cart, has no real intention to proceed to checkout.

Other shoppers have an intention to buy a product but still abandon shopping carts.

For instance, a bride plans to buy fancy white shoes but wants to consider a bunch of other products before making a purchase. Your task is to use trigger emails to get these shoppers to complete the checkout process on your website.

Here is what you should include in your cart abandonment email:

Remind the recipients of what products they have left at the shopping cart

Recommend a few similar products (no more than three items to avoid choice overload)

Add a few CTA buttons

Gently remind prospective customers about the products they have left in a shopping cart. Make sure that your email doesn’t sound too salesy.

3. Inform your customers about completed or upcoming transactions

Every transaction made by your customers can be considered as an email trigger. Every time people make a purchase on your website you should send them an electronic receipt.

Transactional email should contain the following:

The receipt information

“Thank you” note from your team

Invitation to contact the customer support center

Information regarding the future subscription fees or payments (if applicable)

If you provide subscription services, you should also send a “pre-transactional” email a few days before the transaction occurs.

You should remind people that you will charge them a fee soon. Well, in the short run, pre-transactional emails may cause an increase in service unsubscription.

But you should understand that the use of such trigger emails will benefit your e-commerce business in the long run. Pre-transactional emails will help you to create transparency with your clients and boost retention.

Notify your customers about important transactions, including upcoming ones. Also, use transactional emails to remind subscribers about the benefits and features of your product.

4. Invite customers to provide you with feedback

What actions do your customers take after the transaction takes place? They use your products and experience your services. That’s another stage of the customer journey – and another email trigger.

At this stage, you should ask your customers to provide you with feedback. You may invite them to take part in a customer satisfaction survey or ask them to write a review.

The biggest challenge here is to define the right moment to send your email. It all depends on the type of product or service.

For instance, a cosmetic company that sells hair growth stimulating shampoo asks customers for feedback one month after the purchase.

Why does the company wait for so long to send a trigger email? The answer is simple. Customers need to use the shampoo for at least a few weeks in a raw to spot the signs of new hair growth.

What about the airlines, they use the opposite strategy.

They send a trigger email the day after the flight. Companies try to collect feedback while the flight experience is still fresh on the passenger’s mind.

So your task is to estimate how much time your customers actually need for testing your product. You should choose the right day to send your trigger email to gain more positive reviews.

Show your customers that you care about their opinion. Ask for feedback politely. If customers do not provide feedback after the first email, you can send one or two reminders.

5. Re-engage your existing customers

Have some of your customers stopped visiting your website and using your product? You can re-engage them with the help of a well-written email.

It’s worth mentioning that in this situation, not a specific action, but the absence of any actions plays a role of an email trigger.

If customers haven’t been interacting with your brand for more than 10 or 30 days, you should remind them about your brand and your products.

Here is what you should write in your re-engagement email to win your customers back:

Write about how much you have missed your customers. Use the emotional appeal to enhance your message.

Share news and explain what has recently happened to your brand.

Encourage your customers to go check what’s new on your website.

Inform your customers about the new project you are working on to generate interest.

Re-engage your leads by sending “I miss you” emails. Write about what is happening in your company right now and share some valuable information.

6. Keep your customers informed

As we have mentioned at the beginning of the article, not only customers’ actions but also events can be considered as an email trigger. When something important happens in your industry, or in the world, you need to write an explanatory email to your customers.

You should provide information on how your eCommerce business is dealing with the consequences of the event. And you should explain what steps you are taking to keep serving your customers under the given circumstances.

During the COVID-19 outbreak, all companies, including big corporations and small eCommerce businesses, sent coronavirus response emails. They explained what they did to protect their employees and to keep selling their products.

Why should you write emails like these ones?

This is a great way to show your customers that you care about them.

This is your chance to tell people more about your company and humanize your brand.

And anyway, you need to inform your customers about the changes in your working hours, delivery terms, etc.

Otherwise, people may presuppose that your business is closed – they will stop visiting your website and ordering your products.

If you find it challenging to write such a long informative email, feel free to get professional assistance.

Use writing services like WriteScout, or hire a freelance expert via Upwork or Fiverr.

Take each and every chance to strengthen your brand image. In a time of crisis, explain to your email subscribers how you respond to industry and world events.

7. Guide your customers

Trigger emailing is all about guiding customers through all the stages of their journey. If you have already satisfied all the customers’ current needs, that’s great.

Now you need to go the extra mile and give your loyal customers some additional support. You should provide them with some ideas on what they should do next and encourage them to “stay tuned” for your upcoming projects.

In this simple way, you will build long-lasting customer relationships and make your eCommerce business a success.

Stay connected with your customers after the sale. Create an intriguing atmosphere for your new product launch and your upcoming projects.

Keep nurturing your email list

For achieving success in the long run, it’s important to keep growing the email list week by week. You should encourage your website visitors to sign up for your newsletters. You can do it in multiple ways:

Use lead magnets (e.g., eBooks, checklists, templates, guides, tutorials)

Create evergreen content and embed CTAs into every blog post

Leverage social media advertising

Run contests and giveaways

Use popups to promote special offers

Add a few sign-up forms to your website At the same time, you should keep using email triggers to keep your leads and customers engaged:

Welcome your new email subscribers and encourage them to learn more about your product

Remind prospective customers about the products left in an abandoned shopping cart

Notify your customers about the transactions

Ask for feedback

Re-engage your leads by sending “I miss you” emails and sharing your company’s news

Explain to your email subscribers how you respond to recent industry and world events

Make your customers “stay tuned” for your upcoming projects and new product launch.

Wrapping up

If you want to retain your customers, make trigger emails an integral part of your marketing strategy.

Try to understand your customers’ intent and automate your email marketing in a proper way.

If you do it right, you will boost your customer relationships and take your business to the next level.

About the Author

Kristin Savage nourishes, sparks, and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at Studyker and Subjecto.

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What%u2019s On Your Own Company Greeting card?

New Post has been published on https://businessqia.com/business-news/whatu2019s-on-your-own-company-greeting-card/

What%u2019s On Your Own Company Greeting card?

It May Be Little, But It%u2019s So Potent…Your Organization Credit card!

There is a company credit card if you%u2019re like other specialists. But, just what does your company credit card *do* for you personally?

%u201CDo%u201D?

Yes, that%u2019s appropriate what does your small business credit card *do* to suit your needs? Will it help to regularly generate a lot more enterprise for yourself or will it sit%u2014like most business cards%u2014in a major bunch of other business cards that no one possibly examines?

It%u2019s time for you to create your business greeting card be right for you in order to maximize your web marketing strategy into every area of your organization security. Enough time once your enterprise credit card was only a straightforward approach to give your amount and name has lengthy given that passed on. Far away from being forced to be just a means to talk your title and make contact with amount, an enterprise card offers an outstanding option so that you can make on your own unforgettable.

The key for any profitable advertising campaign is being remarkable. Advertisers spend vast amounts finding out exactly what must be performed to make advertisements that stay inside the hearts and heads of their shoppers. With regards to making a special and unique enterprise credit card, you will find the identical target. In today%u2019s extremely aggressive marketplace, you must differentiate yourself from the remainder to establish on your own since the very best.

Read about a number of ways you can create your company card improve and become more than just a cardboard rectangle:

* Transform it into a mini-billboard advertising the services you provide.

* Showcase your USPs on the rear of your credit card.

* Give you a particular, discounted, particular advertising.

* Build a special form or design and style that concerns your area so that your card is a matter of conversation by anyone who has it. But, take care not to have the design or size so %u201Cunique%u201D which it won%u2019t easily fit in the normal places individuals shop their business card printing. In the event you go too large or also uncommon, you can definitely find that your particular greeting card is dumped.

* Hand your organization card to anyone you meet up with retailer clerks, service station attendants, waitresses and waiter, secretaries%u2026everybody!

* Spot your company card in every piece of snail mail to your patients and native distributors.

* Commit a tad bit more and transform your business card right into a magnet. In this way, it could be carried in your budget, but in addition trapped on that refrigerator for several years of free advertising.

* No matter if you%u2019re starting up a brand new workplace or would like to revamp your impression, a new company logo will help you depict the true identification of your respective business through a professionally-created emblem.

* Create your cards provide twice-duty%u2014use it as an appointment greeting card, also.

* Make sure you consist of each of the %u2018usual suspects%u2019 on your card, which includes brand, career, and telephone and fax amounts. Moreover, be sure to incorporate your e-postal mail and website address for that more included affect.

Your organization credit card doesn%u2019t have to stay idly within somebody%u2019s pocket to never be regarded as once again, as you can rapidly see. It could meet your needs in highly effective ways%u2014promoting you, your company, along with your solutions. Best promoting billboard, though spend a couple of minutes designing your upcoming company card also it can have major payoffs when your most compact!

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Pull Up Display Banners or the Retractable Banner stands are the new option to promote services in this evolving marketing world. Outdoor Banner Stands or the Outdoor Roll Up Banners are typically designed for the open spaces and exhibits. They're many other standard events which might be lined up in the coming months. Wallbox Trade show Fabric Displays are fabric based lit options for any occasions and reveals! These screens are designed to facilitate the long-distance imaginative and prescient amongst people and hence, it's advisable to all the time select the show with best suited dimensions. The success or failure of an event relies upon solely on the presentation details and it may possibly solely be completed via using the LED video screens. This heat will be tackled nicely with the assistance of a superb high quality ventilation system and which means the rental LED screens ought to be checked for this. The product firms can therefore advertise their products or any form of upcoming product launches, providing reductions on their various product listings.

The merchandise are designed in such a way, which is not going to compromise on the picture quality. The truth is you're prone to have trouble getting by means of the day with out recharging. Undoubtedly, one among the nice benefits of Augmented Reality Dubai is their adaptation to the atmosphere, whether or not indoors or outdoors. Mobile promoting is the most recent and one of many most efficient ways to hit the advertising world. On this deal the user will enroll a deal for 12 months are 18 months with the cell phone vendor. There are such that are versatile and multi-goal in use and has better capability to interact the viewers to the biggest. Finding dependable LED display for your corporation shouldn't be a tricky process since there are various retailers online providing nice offers on this stuff. Many of the video displays out there at the moment are resistant to water and so they can withstand bad weather circumstances without hampering their functioning. If you want to settle for a Harley-Davidson, you may read extra about it on-line at its official site.

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How to Get the Details of Upcoming Events?

Browse the web for lots of promotional magnets and pick out that which more closely incorporates for your desires. All custom sized to fit your special necessities, you could find a variety that can include business card magnets, calendar, vehicle, food and restaurant magnets, glow within the darkish magnets, photo, memo, actual kingdom, message, agenda, double sided, store the date magnets and more. Available in some of sizes and styles which are certain to house for your marketing wishes, these specific advertising and marketing gadgets are sure to straight away reel in a number of your target audience. Raise attention for your enterprise without exceeding your price range and neglect other old styles of advertisement like flyers or newspaper advertisements.

Whether large or small your business can benefit significantly from personalized advertising gadgets because of the instantaneous response you'll get from customers be prospect or already set up. These may be connected to any car, shipment van or truck in order that your New Year Parties Events in Mumbai and products are extra effortlessly available to the general public. Order revealed with your employer name, touch information, slogan and photos of your liking and right away rework your paintings car right into a transferring ad format it's certain to be finally get you observed.

Calendar magnets are exquisite thoughts for realtors and different marketers of types. Available for your clients 3 hundred and sixty 5 days a 12 months, your commercial enterprise is certain to benefit from daily exposure. Add pix in your objects of preference and gift your customers with precise and cheaper thoughts which are certain to remind them of their ultimate experience with you. This manner they're more likely to both return in your offerings or advocate you to their friends, own family members and co-people.

Save the date magnets can be revealed in time for your wedding ceremony, party, bachelor or bachelorette, anniversary celebration, child shower and other celebratory occasions of the like. These can be personalized with particular photographs and terms so that your unique occasions are usually gift within the lives of people who depend maximum to you. Think outside the container and overlook paper invitations that regularly land up lost or forgotten. Send your buddies and circle of relatives less expensive objects to be able to right now excite them approximately the Upcoming Events in Bangalore 2019.

With so many to select from, promoting our business has by no means been less difficult. Select form items that at once remodel the look of your business enterprise and keep the web for reasonably-priced wholesale charges that accommodate on your advertising budget. Get started in your order of promotional magnets nowadays and on the road to marketing achievement.

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wholesale fashion gold coast

velkobchod s oblečením Something from the human character is definitely irritation for self-sufficiency and that itch translates to a continuing stream of the latest business people that usually move on the way to trend precious jewelry. Exactly what is so amazing in regards to this accessory? Beyond the significant profit margins that wholesale style expensive jewelry can open for retailers is situated an intrinsic attractiveness that creates genuinely wearable fine art. Certainly, wholesale vogue expensive jewelry gives a lot of potential profit enabling retailers to change little purchases to the lengthiest mark-up inside the vogue industry, although the secret of fashion jewelry's charm halts shoppers into their songs and this also magnet appeal, more than anything else, provides the businessperson into store revenue devoted to jewelry. 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Infocom Marathon: Leather Goddesses of Phobos (1986) – Part One

Written by Joe Pranevich

Sex sells, but few things market a product better than controversy. Throughout much of the 20th century, it was an adage that a book or a play “Banned in Boston” was guaranteed to sell well elsewhere. Oscar Wilde once said that, “The only thing worse than being talked about is not being talked about.” Barbara Streisand discovered that the fastest way to get a lot of people interested in taking photos of her house was telling them that they could not. So it was in that spirit that Steve Meretzky penned A Mind Forever Voyaging as a controversy-magnet, guaranteed to get the conservative pundits wagging their tongues about his leftist pollution of young minds. The controversy never materialized and that game flopped. Unperturbed, he pushed for yet another game that could “go viral”, but this time he aimed to incite the ire of the pundits (and the libido of the players) by embracing sex. Could an assault on decency succeed where AMFV failed?

Whether it was the sex, the return to traditional puzzle-based gameplay, or something else, Leather Goddesses of Phobos garnered enough attention that it became Infocom’s final true “hit”. TBD reviewed the game in 2017 and so I will look at this game through a different lens. Instead of a sequential playthrough and review, I am going to focus on the game’s puzzles. This game is rightly credited as having some of Meretzky’s most clever mind-benders, but does he put them together in a satisfying way? I will also place LGoP in the context of Infocom’s broader story as we progress towards the end of 1986.

My original plan had been for this to come out as a single post, but it turns out that I have more to say about his puzzles than I thought. Rather than cut it down, I’ve decided to split the work into two. Today, we’ll cover the introduction and collect the first four key items. Next week, we’ll conclude with the final puzzles and some thoughts on how the game comes together as a whole.

Another in-joke that got out of hand?

Leather Goddesses of Phobos began as an office in-joke that got out of hand. As early as 1982, Steve Meretzky, still only a game tester rather than designer, scrawled the name onto a whiteboard with a list of upcoming titles before a press event. It was erased quickly, but it became a bit of a catch phrase around the office and would be mentioned whenever a hypothetical game was needed. This repeated meme wound its way into an official Infocom product in 1984 with the re-release of Starcross. As previously discussed, the shift to standard packaging as part of the “corporatization” of Infocom led to changes in all of the earlier titles’ game documentation. The earliest titles, such as Zork and Starcross, received expanded backstories although even later games saw changes. For Starcross, this backstory included a set of the player character’s diary entries that highlighted his boredom before his date with destiny. Tucked away in one such entry is the first public mention of the Leather Goddesses:

M.C.S. STARCROSS 03-28-2186 

Underway less than four weeks and I’m about to go crazy! First, the entertainment tapes were mislabelled. It’s all highbrow stuff like operas and lectures. Leather Goddesses of Phobos was really something about the history of the Terran Union. What a rip-off! I suppose I can always talk to the computer. I can’t stand those tapes. I’ll save them for later in the voyage when I’m really desperate. I’ll play games with the computer to keep amused that way.

Although this furthers my suspicion that Meretzky was the uncredited author of some of these new materials, it wasn’t long before Brian Moriarty got into the swing of things as well. The pleasure arcade in Wishbringer featured a Leather Goddesses of Phobos arcade game. While we never got more than that title tease, the idea spread around the office enough that when Meretzky– just off of his failure of A Mind Forever Voyaging— suggested making the game “for real” that it may have felt fait accompli. Their soon-to-be corporate overlords didn’t object and before long Infocom had its official twenty-first adventure game!

Infocom struggled to find consistent sales from the earliest days.

The mass protests never manifested, but Meretzky still managed to garner a few complaints and a computer store or two that refused to sell the title. Still others were unhappy that a game sold based on sexual content wasn’t pornographic enough. Whether or not the controversy helped, Leather Goddesses sold more than 50,000 copies in the first year and ended its run at 130,000 units total, making it Infocom’s sixth most popular title ever. Not bad for a game released so late in the company’s history! This success guaranteed that it would receive a spinoff, the Infocomic Lane Mastodon vs. the Blubbermen in 1988, plus a proper sequel in 1992. Sierra would even parody the title in Space Quest IV.

Activision may have eventually become a bit squeamish about the title. Inexplicably, they did not include it in either of the two Lost Treasures of Infocom sets from 1991 and 1992. Purchasers of the second set could order the game via a special coupon, but at $9.95 (roughly $19 today), that was no small sum for a six-year old text adventure. It was also not included in any of the 1995 compilation box sets, but would finally be included in the Classic Text Adventure Masterpieces of Infocom (1996). That box set was also the first to include non-Infocom games released alongside Infocom ones, but that will be a conversation for another day. It was not until 2012 when Leather Goddesses was finally included in an official Lost Treasures set, the much-loved but now dead release for iOS. I am still angry at Activision for refusing to update that app for 64-bit devices.

Also note the first appearance of the “Infocomix” branding!

Much like their other titles, Leather Goddesses included “feelies” including a Lane Mastodon comic, a scratch-and-sniff pad, and even a map of one of the game’s dungeons. As usual for this period, the comic is required reading as it includes copy protection solutions for several of the game’s puzzles. The comic was drawn by Richard Howell, known for stints at both Marvel and DC as well as helming his own independent comics company. He may be best known for his work on Vision & Scarlet Witch, a series that serves as one of the inspirations for the upcoming WandaVision TV show. The comic was converted to 3-D by Ray Zone, a pioneer in commercializing red-blue 3-D art and who produced many such works during the 80s and 90s. Howell also produced illustrations for the hint book.

The manual tries to place the game in the Zork universe, at least in a tongue-in-cheek way. There are references to Zorkmids and even Dimwit Flathead. While the two previous games that mentioned the Leather Goddesses (Starcross and Wishbringer) were “Zork universe” games, I just cannot buy the technology in this game making sense in the sci-fi worlds of Starcross or Planetfall. I’m going to hold my personal head-canon that Leather Goddesses is popular fiction in the Zork universe and you can all snicker at me that I would even think about this enough to care. There is also a mail-away coupon in the manual for self-help books like you would find advertised in old comics. The address on the coupon is in Somerville, Massachusetts (the next town over from Infocom’s offices near Boston), but the street name doesn’t appear to exist. I’m at a loss to explain what they were doing here as they should either have gone with a very fictional address (so that it was obviously fake) or a real one (so that they could sell some unexpected “feelies”); an address that looks mostly real but doesn’t lead anywhere is very strange. It is also possible that Somerville renamed that street in the last three decades.

Downtown Upper Sandusky, circa 2009.

Our game begins– after a warning that the software we are about to play should not be played by the prudish– outside of Joe’s Bar in Upper Sandusky, Ohio. If you are a child, as I am, of that part of the midwest then your mind immediately went to just how awesome a place Sandusky, Ohio always seemed. On the shores of Lake Erie, Sandusky is the home of Cedar Point, one of the oldest and greatest amusement parks in the United States. Pittsburghers know that Kennywood is even better, but Cedar Point was still a pretty cool place. However, Meretsky fooled us: the game takes place in Upper Sandusky, a town along the Sandusky River a bit more than an hour south and completely devoid of amusement parks.

The primary purpose of the bar is to give us a chance to customize our Leather Goddesses experience. After a night of drinking, we have to relieve ourselves and to do so we have to select whether we are going into the Ladies’ room or the Men’s room. Inside we find a stool which we’d better grab and then do our business. That will set our gender for the remainder of the game. I’ve played through as both male and female, but other than swapping the genders of our comrade-in-arms (either Trent or Tiffany, always the same gender as you) and a few other (ahem) partners along the way, it doesn’t change much. A few turns later, the Leather Goddesses abduct us and lock us in a cell on their spaceship.

Escaping the cell is simplistic as the Goddesses simply left the door unlocked. They also left behind a surprising number of adventure game provisions (including a painting of a cat, flashlight, blanket, metal tray, and piece of chocolate). From there, we can explore their ship, easily rescue a ditsy-but-genius new friend from the cell across the hall, and teleport ourselves towards adventure. A couple of  seconds after rescuing her/him, Tiffany/Trent will have an eureka moment and work out a plan to build a device that can defeat the Leather Goddesses and save the Earth, but we’ll need to find eight surprisingly mundane objects to complete the task. These consist of: a common household blender, six-feet of rubber hose, a pair of cotton balls, an eighty-two degree angle, a headlight from a 1933 Ford, a white mouse, a photo of Douglas Fairbanks, and a copy of the Cleveland phone book. Why these items? We have to play the game to find out.

The primary thrust of the game will be to explore Mars and Venus, as well as a bit of Earth and other locations, as we track down the key items. The design of the planets are heavily influenced by the work of astronomer Percival Lowell who, in the 19th century, popularized the idea that Mars may have been an arid landscape cross-crossed by canals. This was then used and reused, perhaps most famously by Edgar Rice Burroughs in his John Carpenter series of books. This game’s depiction of nations on Mars in a state of decay may also have been inspired by Burroughs. Most of this exploration is done by locating and using “black circles” which are scattered literally everywhere; entering one will take you to some other location, usually with no immediate way back. In this way, the game keeps up tension and you are forced into situations where the only way out is to progress forward until you can locate the next circle. Gradually, we develop a network of such portals that allow us to explore at will. Once on Mars, we will eventually discover a royal barge that can be used on the still-intact canals to float downstream. Passing by each canal dock only once (until an alternate method of transportation is discovered near the end of the game), we again feel the tension of needing to do everything and explore everything carefully because there is no way back once we leave. While I may not love the setting, we have to give Meretzky credit for building a not-quite-open world in a new and interesting way and unlocking new areas to explore incrementally. It’s well done. Let’s dig into the puzzles.

Second game in a row with a killer Venus Flytrap!

Puzzle #1 – Venus Fly Trap One of the two black circles that we can discover on the Leather Goddesses’ ship leads to a jungle on Venus and our first real puzzle. It also happens to be one of my least favorite, an example both of how clever Meretzky can be and also how he can overdo it. I suspect that playtesters had difficulty with this one because they added a second solution that is at least more straight-forward than the first.

Immediately after we arrive, a Venus flytrap approaches. It blocks a path to the west, so you know going west must be important. As it chases us east, we quickly reach a fork in the road where the path circles around a pit in the ground. My immediate thought is that we are supposed to get the pit between us and the flytrap, perhaps lure it to the other side then sidle around so that we can go west without it catching us. That idea was completely wrong. If we hide in the pit, the plant will go away, but she comes back when we emerge. How are we to get past her?

At the beginning of the game, we found a piece of paper with a grid of letters on it in Tiffany’s cell. She claimed to not know what it was and that she wrote it in her sleep. Converted to a spreadsheet for easy editing, the grid looks like this:

  My first guess was that it was a code, especially as a code is mentioned in the Lane Mastodon comic. Unfortunately, that is a dead end. My break came when I noticed the word “HEADLIGHT” in the second row from the bottom. When we first discovered the paper, Tiffany had not yet had her “eureka!” moment, but by now we know that a headlight (from a 1933 Ford) is one of the key items that we have to find. Searching carefully, we realize that this matrix is a word search puzzle and some variant on the names of each of the eight objects can be found inside. If we find and remove them all, a secret message is revealed:

The message reads: “HISSING FRIGHTENS FLY TRAPS”. I follow its instructions to hiss at the flytrap chasing us and it is destroyed, allowing me to reach the western edge of the jungle. There, we find a can of “untangling cream” and a circle leading to the hold of a mysterious spaceship. More on those later. If we had not worked out the word search, we could eventually discover a wooden trellis and a bag of leaves. By combining those over the put, we create a flytrap trap that has the same effect.

I wish I loved this puzzle because the idea of a word search isn’t terrible, but it doesn’t make any sense in context. Tiffany wrote it before she designed the anti-Leather Goddesses weapon and it’s strange that she would have embedded a solution to a completely unrelated puzzle inside. Tiffany’s subconscious may be clever, but this feels a bit too clever. If there had been a hint somewhere– perhaps Tiffany remarking about a dream that she had while we were running away from the flytrap– it would have worked better for me. As it is, I solved it on my own but it wasn’t as easy as it looks.

Science!

Puzzle #2 – Weird Science

The second major puzzle on Venus is easier but requires trial and error as we navigate a tricky scripted event. We stumble on a mad scientist’s lab in the jungle and are led inside and forced to participate in one of his experiments. We are taken down to the basement where we discover a cage with two gorillas inside (one male and one female), next to a slab covered in strange equipment. We also immediately notice that the cage contains a six-foot length of rubber hose, the first of our key items. We are quickly strapped to the slab and the scientist presses a button. We immediately discover ourselves in the cage, in a gorilla’s body, with an amorous gorilla of the opposite sex nearby.

While the scientist watches carefully, we are given the choice whether or not we want to “frolic” with our gorilla counterpart. Is it bestiality to have sex with a gorilla while you are a gorilla? I have no idea. Regardless of how we choose, the scientist notes our response with excitement and leaves us in the cage.

Escaping is the most difficult part. We do not have the strength to bend the bars, but the game implies that we almost do. How can we get a little more strength? The answer relies on us figuring out the properties of one of the items we found earlier: the chocolate bar delivered with our food way back when we arrived in the Leather Goddesses’ cell. If we had eaten it at any point, we would have received a bit of a “buzz” thanks to the sugar. If we eat it right now, the added sugar and energy it provides is enough to allow our gorilla-self to bend the bars. Unfortunately, the bar is being held by our human-self so that means that we need to quickly put it in the cage during a brief window (1-2 turns) after we are brought downstairs but before we are strapped to the table. Once we are free, we can push the red button to return to our own body, but we should not do so until we (as a gorilla) take the hose out of the cage and untie our human-self. Otherwise, we just wasted time and the game is unwinnable.

This is a fun “on rails” puzzle to solve, but it’s all trial and error and passing items into the cage during that brief window. I worked it out but honestly thought that gorillas (like many other animals) were unable to eat chocolate. Once we get the timing down and do everything we need to do, it’s a fun sequence.

Before we leave Venus, we’ll need to finish exploring the jungle. There’s a coin hidden in an old phone booth, a “Tee Remover” that can be bought off of a traveling salesman, as well as a black circle that gets us back to the main ship. Experienced players may have more difficulty with the traveling salesman than it would appear since he will only accept the flashlight as trade; I was very reluctant to trade my only light source in fear that there would be other dark areas to explore and so only did this when I was stuck elsewhere.

Poor King Midas!

Puzzle #3 – King Mitre Mars is the largest explorable area of the game, although we will have to navigate some puzzles to get to much of it. The area that we are dropped into initially consists of several ruined castles and deserts, surrounded on three sides by a martian canal system. There’s a canal boat north of King Mitre’s castle– more on him in a moment– but the canal is a one-way trip and can land us in an unwinnable state. The first puzzle we find is perhaps the most famous puzzle of the game: King Mitre.

When we arrive in Mitre’s throne room, we get a long infodump where we learn that the Earth legend of King Midas who turned all that he touched into gold is just a corrupted form of the story of King Mitre who turned everything he touched into forty-five degree angles. The game itself admits that this makes no sense, but we go with it for the sake of the puzzle. Much like in the legend, the now depressed king has turned nearly everything, including his daughter, into a forty-five degree angle. He needs some help. What are we to do?

The answer lies in the odd machine that we bought off the salesman on Venus, the “Tee Remover”:

‘It’s a TEE remover,’ he explains. You ponder what it removes — tea stains, hall T-intersections — even TV star Mr. T crosses your mind, until you recall that it’s only 1936.

The “Tee Remover” is a small device with a door and a button. You place something inside, shut the door, push the button, and it will have all of it’s “T’s” removed. It’s quite clever. Later on, we’ll be able to turn a rabbit into a rabbi and many other fun jokes, but for now the key thing is to realize that the “untangling cream” that we discovered in the Venusian jungle can quickly become “unangling cream” when we remove its t’s. If we apply that to King Mitre’s daughter, she reverts to normal. The king becomes so overjoyed that he provides us with an eighty-two degree angle in reward. How he did this when he can only create 45-degree angles is left as an exercise for the reader. We take it and continue on our quest.

As you leave, you hear behind you the sound like a forty-five degree angle landing on a pile of forty-five degree angles. “Oh shit! Not again!”, you hear Mitre moan.

The joy in this puzzle comes from working out what the “Tee Remover” does and how we can apply it to the situation. Depending on whether the player went to Mars or Venus first, it’s possible that this puzzle could have remained a mystery for a while. Unfortunately, this is the only case where the Tee Remover comes in useful; while there are other t’s to remove for added humor (“rabbit” into “rabbi” is my favorite), there are no more where we need it to solve a puzzle. Overall, this deserves its reputation of being the most “fun” puzzle in the game, but it still doesn’t make a ton of sense.

Elsewhere on Mars, we can discover a marsmouse on “Hickory-Dickory Dock”. As a mouse is one of the key items, we try to pick it up and fail. Despite the name suggesting that this puzzle would have something to do with a clock, the actual solution is trivial: show the mouse the picture of a cat and it will become stunned enough to pick up. It’s a bit of a letdown really, but that is two key objects in just a few minutes!

Pittsburgers call Cleveland “The Mistake on the Lake”

Puzzle #4 – Cleveland Rocks!

In a desert east of Mitre’s castle, we discover a fountain and a black circle that has been drained of color. If we use the black stain that we discovered on Venus, we can re-power the circle and are transported to the mythical land of… Cleveland!

Cleveland is, literally, a joke. After the sprawling expanses of Venus and Mars, we suddenly find ourselves cramped in a tiny suburban area that is somehow cut off from the rest of the world. Meretzky pokes fun at this, but the minimalism of this area feels jarring compared to the dynamic environments elsewhere. I’m sure that was deliberate:

You suddenly find yourself longing for the slime pits of Venus or the sandstorms of Mars. This particular section of Cleveland has exits to the northeast and south.

We can explore two backyards and enter one tiny house. The yards have a bag of leaves and a wooden trellis that we can take, both of which could be used in the alternate Venus Flytrap solution. As it is, the sack is only useful for me as a way to ease the inventory limit.

Inside the house, we find a bedroom with a window open to a neighboring street. Just outside is a 1933 Ford with an intact headlight– one of our key items! If this had been a real location, it would be simple to just go around to the public street where the Ford is parked and pick up the headlight. Instead, we can only get there by climbing out a second-story window. How can we do that? Searching the room, we discover a sheet on the nearby bed. We can tie it to the bedpost, but it’s not long enough to reach the window. We cannot move the bed or tie the sheet to anything closer. The solution is to make the sheet longer by ripping it into strips and then tying them together to create a makeshift rope, then tie the assembled rope to the bed. We are too heavy for the rope, but Tiffany will agree to go down instead. Doing so seems like a mistake:

Tiffany climbs down the rope and unscrews the headlight. Suddenly, a truck barrels down the road and hits Tiffany, carrying her out of sight. Moments later, you hear an explosion. As the smoke drifts past the window, your eyes fill with tears. You hang your head in sorrow for a moment to honor your brave, loyal companion who gave her life that humanity might be safe from the terrible scourge of the Leather Goddesses of Phobos.

Of course, she is revealed to have survived the blast a turn or two later after a misadventure with miners on Pluto or something similarly nonsensical. I could not solve this puzzle on my own and had to take a hint. I worked out that I could tie things to the bed and I was trying to use the sheet as a rope, but I never thought to rip the sheet into strips and assemble them that way. I suspect that I have not watched enough jailbreak movies. Tiffany also usually ignores you when you ask for help, but she leaps to it this time.

My biggest issue with this puzzle is how unnecessary it seems. We’re in Cleveland. The car is parked on a public street. It breaks my sense of immersion in the game to have such a clearly constructed puzzle only make sense within the realm of a game. Had Meretzky had duplicated the exact same puzzle in a motel on Ganymede, I am certain I would have enjoyed it more. Either way, we have picked up our fourth key item. Only four more to go!

But… we’ll just have to wait until next week for our shocking conclusion.

source http://reposts.ciathyza.com/infocom-marathon-leather-goddesses-of-phobos-1986-part-one/

[letsscrumptiousbouquetbirdt-blog]

2019’s Top Social Media Marketing Trends to Rule Event Industry

Social Media plays an important role in the event industry in several ways like driving traffic, increasing revenue and to generate curiosity in the audiences. A quantum of traffic to event registration and ticketing platforms arrives from social media channels.

Events and social media, both are similar to one another in terms of objectives

·         To reach the audiences

·         Distribute or advertise their marketing content

·         Build a loyal fan-following around the product/ service/brand in the long run.

With right social media strategy for event marketing, you can pull maximum registrations and traffic to your events.  It is very important to keep a pulse on the latest trends happening particularly, in a tech-savvy industry like the events.

We are here to provide you the top social media trends to look out for 2018, which will help you in planning and strengthen your social media strategy for your upcoming events. These are the most relevant ones, to sell events using social networks.

1. Combine Offline and Online Marketing strategy

As markets are evolving, combining online and offline marketing strategy assists to create a lasting impression on the audience’s mind. Experiential marketing, when combined with a strong social media campaign, offers maximum marketing reach.

Both offline and online marketing plans should work side by side to get great results. The event marketer should create content or arrangements at the booths e.g. offline props, photo booth, etc. for attendee’s serendipitous moments of images to share on social media platforms.

Identify moments of your event that will be popular among social media and make sure that your social media team is prepared with specific hashtags or create pre-buzz online before the event’s commencement.

2.  Onboarding Influencers

Having influencers for your event is probably the strongest social media tactics you'll have in 2018. The influencer social media marketing is critical, but you need to be careful. One can use them in the performance slots (speaking) and take advantage of the influencer wave for securing a successful event. The power of influencers can help in promoting the event and drive more ticket sale.

3. Hard Selling Might Not Work

The public is becoming immune to advertising and turns off or ignores sales information that does not immediately interest them. This is applicable to social media also. Hard selling turns off people's interest and your continuous marketing messages or contents, may not turn out to be an effective marketing strategy. We need to work wisely.

Generate value with content, ignite enthusiasm, exclusivity and scarcity. This is what social networks are incredible for. Use videos from previous events involve your speakers with event updates, short introductory videos and talk about what your program will cover. The gradual introduction and relationship building, without hard selling (of tickets), will yield more conversions.

4. Power of Stories

Sharing stories in social networks will continue to be a big hit in 2018, specifically in the event industry. It is a new format which will be dominated by Snapchat and Instagram. This is a very valuable tool for event marketing and attendee engagement. Instagram’s Stories allow you to add photos and videos easily. You can create a custom story and allow all attendees to add their content to your event’s timeline page. This is powerful medium to build a credible image and  lasting impression in the audience.

5. Invest in video

A solid event has a solid video strategy. It is important to create videos that are worth watching and meets your event’s objectives. This video will become one of the most important marketing materials for your next year’s event. Think about how you can use live video at your event to sell next year’s tickets.

Try to invest in tools that allow you to stream on Facebook, Periscope, YouTube, and Instagram. Sync multiple live-streaming platforms at the same time and maximize your live presence by having one stream for all of them. Capturing video testimonials from your attendees and stakeholders at the event will have an edge over hand-written ones.

6. Driving Engagement through Brands

Popular Brands are the audience pullers, they work like magnets. Presence of strong brand in your event enhances your event's image and helps in attracting the attention of the audience when promoted on social media.

The brand engagement is increasing as more consumers are mentioning a brand while sharing their personal accomplishment on social media. They love to say thanks to the brands for their accomplishments and also, enjoy getting positive responses for such sharings from the brand. Events provides a direct connection point to the interested audience to network with the brand.

It is all about making relationships and providing feedback when users need it the most in a more personalized way, which is possible by sharing and promoting such experiences, through social channels.

7. Newsjacking

Newsjacking refers to the ability of presenting breaking news, to capture the interest of social network users to a particular topic. It needs special skills and should be carried out by experienced social media users, only.

A newsjacker should comment only if there is a connection line between the news and the content of your event. Use your speakers to comment on the news or get some relevant quotes, blogs for newsjacking for social network amplification.

8. Capitalize the Power of FOMO

FOMO - Fear of missing out, can play a significant role in pulling the audience to your event. It  can trigger more ticket sale via social media. Get the audience to share on social media, the fact that they are attending your event. You can offer incentives to such audience, pre-populate their tweets or Facebook updates. Share their excitement creatively on social channels.

During events, opportunities created by FOMO can help you to sell tickets for next year. Try to create a sense of desperation in the audience watching your event’s online live video/s, who could not make to the event. Capitalize on their frustration and make them buy next years' event tickets.

In conclusion

Social media provides a wealth of opportunities for marketers to connect with audiences, develop long-term relationships, increase communities, distribute good content and build a brand. The shifts in social media trends are quick and staying ahead of this trend is imperative. Before following any trend, quality should be given preference than quantity for better social networking.

[michaeljtraylor]

25 Creative Ways to Advertise Your Business in Your Community

Stand Out - Be Seen - Be On Google Page 1 Before You Pay For Services - CLICK HERE! We call it RBI Marketing. You have heard of ROI which is Return On Investment and this is RBI which means Return BEFORE Investment! Let’s get the ball rolling and you will pay us for our services AFTER you see your site ranked on Google page 1 for your chosen keywords!.CLICK HERE!

***********

We are always on the lookout to hire quality, professional independent representatives for our local business pay per result search engine optimization services. Just use the form on the home page to contact us!

************

Are you in Direct Sales? Are you looking for creative ways to market your home business? If so, I have 25 creative ideas that you can use to advertise your home business, in your local community.

When it comes to advertising, it’s important to be consistent with your advertising efforts. The harder you work on advertising your home business, the more new customers and team members you will get.

Let’s take a look at a few ideas.

1. Check out your local area State Fairs and Community Carnivals. Ask about getting a booth or table and set it up with your business information. People love to shop at Fairs and Carnivals, and they are looking to spend money.

2. Purchase some business card styled refrigerator magnets. Hand them out to all of your customers, party hosts, and business contacts. Using a magnet as your business card keeps your business in front of your customer, instead of being hidden away in their wallet.

3. Give your business products as holiday gifts. Cousin Jane might just love her gift enough, to become a future customer.

4. Put an AD in the back of local high school yearbooks. You can usually get these ads for around $25.00 which makes it affordable.

5. Put an AD for your business in local Athletic Sports Programs. In the fall, I purchase an AD in our local high school football program for around $40.00.

6. Contact local churches. See if you can place an AD in their weekly church bulletins and activity guides.

7. Do you have a local community Play House? If so, get your business AD placed in their play programs.

8. Co-Sponsor a local Youth Athletic Group. Baseball teams, softball teams, cheerleading squads, gymnastic squads and swim teams, etc. are always looking for sponsors.

9. If you have a home business, consider getting a Yard Sign printed up. You will want to place it in your front yard, in a highly visible area.

10. Does your neighborhood hold local Meet and Greets? If so, make sure you go out and attend them. Get to know your fellow community members and make some new contacts.

11. Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community. They are always looking for prize donations for their charitable raffles.

12. Local bus stops and bus sheds. Have you noticed that a lot of them have local business advertising on them? Contact the company and ask them for their advertising rates.

13. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them and ask about their advertising rates.

14. Contact your local Fire and Ambulance companies. Ask them about their upcoming fundraiser events or chicken barbecues. Ask them if you can set up a display table with a few of your products.

15. Contact your local Assisted Living Centers for Senior Citizens. These centers will often hold Senior Shopping Events. Find out the date of the next event and participate by setting up a table display with some of your business products. Seniors can’t get out to shop like they used to, so bring the shopping to them.

16. Does your community hold summer concerts in your local parks? If so, contact them about sponsoring an event or setting up a table.

17. Exchange business cards, fliers and coupons with another Direct Sales consultant. Every time you hand out a customers order, place one of her business cards into your bag, and vice-versa.

18. Indoor Concert Venue’s. Have you attended a concert lately? A lot of local businesses co-sponsor these events. Ask the sponsor how you can get some advertising at the event.

19. Does your community print up a free renters guide, house buying guide or used car guide? (you can usually find them for free at your local supermarket). If so, contact them about placing your business ad inside one of the guides.

20. Get your business information printed onto paper text book covers. Donate them to local area adult technical schools and colleges.

21. Is there a local business in your area holding an upcoming Grand Opening? If so, contact them. A lot of times they are giving away freebies to the first few hundred customers. Inquire to see if you can donate a few of your products for their Grand Opening. If you do donate, make sure your business contact information is attached to your products.

22. Get your business information printed up on inexpensive bookmarks. Donate these bookmarks to local colleges and libraries.

23. Put your business knowledge to work. Call up your local colleges, cooking schools, craft stores, etc. See if you can come in to teach a class. Sharing your expertise with others is a great way to get new business.

24. Print out some kid’s coloring pages with a small section on them advertising your business and donate them to local area restaurants, daycare’s, doctor’s offices, etc.

25. Consider getting some inexpensive mini desktop-sized calendars printed up with your business information on them. Hand these calendars out to local businesses to give to their office employees.

I hope you find these 25 creative ideas useful when it comes to advertising your home business in your local community.

Source by Shelly Hill

from RSSUnify feed https://garkomedia.com/2018/12/11/25-creative-ways-to-advertise-your-business-in-your-community/ from Garko Media https://garkomedia1.tumblr.com/post/181016247094

[garkomedia1]

25 Creative Ways to Advertise Your Business in Your Community

Stand Out - Be Seen - Be On Google Page 1 Before You Pay For Services - CLICK HERE! We call it RBI Marketing. You have heard of ROI which is Return On Investment and this is RBI which means Return BEFORE Investment! Let's get the ball rolling and you will pay us for our services AFTER you see your site ranked on Google page 1 for your chosen keywords!.CLICK HERE!

***********

We are always on the lookout to hire quality, professional independent representatives for our local business pay per result search engine optimization services. Just use the form on the home page to contact us!

************

Are you in Direct Sales? Are you looking for creative ways to market your home business? If so, I have 25 creative ideas that you can use to advertise your home business, in your local community.

When it comes to advertising, it’s important to be consistent with your advertising efforts. The harder you work on advertising your home business, the more new customers and team members you will get.

Let’s take a look at a few ideas.

1. Check out your local area State Fairs and Community Carnivals. Ask about getting a booth or table and set it up with your business information. People love to shop at Fairs and Carnivals, and they are looking to spend money.

2. Purchase some business card styled refrigerator magnets. Hand them out to all of your customers, party hosts, and business contacts. Using a magnet as your business card keeps your business in front of your customer, instead of being hidden away in their wallet.

3. Give your business products as holiday gifts. Cousin Jane might just love her gift enough, to become a future customer.

4. Put an AD in the back of local high school yearbooks. You can usually get these ads for around $25.00 which makes it affordable.

5. Put an AD for your business in local Athletic Sports Programs. In the fall, I purchase an AD in our local high school football program for around $40.00.

6. Contact local churches. See if you can place an AD in their weekly church bulletins and activity guides.

7. Do you have a local community Play House? If so, get your business AD placed in their play programs.

8. Co-Sponsor a local Youth Athletic Group. Baseball teams, softball teams, cheerleading squads, gymnastic squads and swim teams, etc. are always looking for sponsors.

9. If you have a home business, consider getting a Yard Sign printed up. You will want to place it in your front yard, in a highly visible area.

10. Does your neighborhood hold local Meet and Greets? If so, make sure you go out and attend them. Get to know your fellow community members and make some new contacts.

11. Donate a Raffle Drawing Prize to a Non-Profit Group or Charity in your local community. They are always looking for prize donations for their charitable raffles.

12. Local bus stops and bus sheds. Have you noticed that a lot of them have local business advertising on them? Contact the company and ask them for their advertising rates.

13. Does your local area grocery store allow advertisers to place business ads on the back of their cash register receipts? If so, contact them and ask about their advertising rates.

14. Contact your local Fire and Ambulance companies. Ask them about their upcoming fundraiser events or chicken barbecues. Ask them if you can set up a display table with a few of your products.

15. Contact your local Assisted Living Centers for Senior Citizens. These centers will often hold Senior Shopping Events. Find out the date of the next event and participate by setting up a table display with some of your business products. Seniors can’t get out to shop like they used to, so bring the shopping to them.

16. Does your community hold summer concerts in your local parks? If so, contact them about sponsoring an event or setting up a table.

17. Exchange business cards, fliers and coupons with another Direct Sales consultant. Every time you hand out a customers order, place one of her business cards into your bag, and vice-versa.

18. Indoor Concert Venue’s. Have you attended a concert lately? A lot of local businesses co-sponsor these events. Ask the sponsor how you can get some advertising at the event.

19. Does your community print up a free renters guide, house buying guide or used car guide? (you can usually find them for free at your local supermarket). If so, contact them about placing your business ad inside one of the guides.

20. Get your business information printed onto paper text book covers. Donate them to local area adult technical schools and colleges.

21. Is there a local business in your area holding an upcoming Grand Opening? If so, contact them. A lot of times they are giving away freebies to the first few hundred customers. Inquire to see if you can donate a few of your products for their Grand Opening. If you do donate, make sure your business contact information is attached to your products.

22. Get your business information printed up on inexpensive bookmarks. Donate these bookmarks to local colleges and libraries.

23. Put your business knowledge to work. Call up your local colleges, cooking schools, craft stores, etc. See if you can come in to teach a class. Sharing your expertise with others is a great way to get new business.

24. Print out some kid’s coloring pages with a small section on them advertising your business and donate them to local area restaurants, daycare’s, doctor’s offices, etc.

25. Consider getting some inexpensive mini desktop-sized calendars printed up with your business information on them. Hand these calendars out to local businesses to give to their office employees.

I hope you find these 25 creative ideas useful when it comes to advertising your home business in your local community.

Source by Shelly Hill

from RSSUnify feed https://garkomedia.com/2018/12/11/25-creative-ways-to-advertise-your-business-in-your-community/

[lindyhunt]

The Ultimate Guide to Internet Marketing

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018.

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that.

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few.

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

The answer is internet marketing.

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention.

There’s no avoiding it: internet marketing is critical for the success of your business in 2018. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

What is Internet/Online Marketing?

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods.

Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Internet Marketing to Attract New Customers

You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design.

For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

To attract new customers, you also need to maintain a powerful SEO presence. With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords.

Having a strong SEO presence also translates to more in-store purchases, as well -- in fact, 78% of local mobile searches result in an offline purchase, and local searches lead half of all mobile users to visit stores within one day.

Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website.

Internet Marketing to Cultivate Brand Loyalists

Internet marketing is for more than just attracting new customers -- it’s also critical for maintaining a loyal, long-term customer base. And, since it costs five times more to attract a new customer than it does to keep an existing one, this is an equally important goal.

You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Consider sending personalized emails to past customers to impress or inspire them -- for instance, you might send discounts based off what they’ve previously purchased, wish them a happy birthday, or remind them of upcoming events.

To properly employ email campaigns, you’ll need an email list. Here’s how to build an email list from scratch.

Additionally, you might use social media to showcase your brand’s personality and hear directly from your customers. Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook.

Internet Marketing Strategies

Design a user-friendly website

Optimize your site for search engines

Use email marketing or opt-in email campaigns

Write online press releases

Create a blog

Develop social media contests and campaigns

There are six strategies you’ll want to employ to ensure you’re successful at internet marketing.

First, you want to create a user-friendly, and mobile-friendly, website. The design of your site will showcase your brand’s personality and differentiate your business from every other online business. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience.

Next, you’ll need to keyword optimize your site for search engines. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar.

For tips on keyword optimizing your entire site, check out On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website.

If you’re interested in focusing on keyword optimizing your blog posts, consider reading Blog SEO: How to Search Engine Optimize Your Blog Content.

Email marketing and opt-in marketing campaigns are one of the most effective long-term strategies to connect with potential customers and cultivate brand loyalty.

For everything from getting started with email marketing, to email marketing best practices and lead magnets, check out The Ultimate Guide to Email Marketing.

Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Plus, if a local news outlet covers your business, you’ll receive their audience, which you otherwise might not have reached.

To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

I might be biased, but blogging is one of the best ways to attract a large audience to your site, establish your business as a thought leader in your industry, and prove your brand to be both useful and current.

Writing blog posts is especially effective for providing different opportunities to land on page one of search engines -- for instance, maybe your eyeglass store’s website is on page three of Google for “eyeglasses,” but your “Best Sunglasses of 2018” blog post is on page one, pulling in an impressive amount of traffic (over time, that blog post could also boost your overall website to page one).

To learn everything from choosing a domain name to writing your first blog post, check out How to Start a Blog: A Step-by-Step Guide [+ Free Blog Post Templates].

Social media contests and campaigns are exceptional opportunities to engage with your online audience, form relationships with customers, and learn about your buyer’s persona.

For an overarching compilation on everything you need to know about social media campaigns -- from how to craft perfect posts on Facebook to the most shared phrases on LinkedIn -- take a look at Everything You Need to Know about Social Media Campaigns.

Finally, take a look at our Essential Step-by-Step Guide to Internet Marketing to dive deeper into the six essential steps of internet marketing.

How to Do Online Marketing

Choose the right keywords and optimize your site for search

Create a mobile-optimized and user-friendly site

Publish blog posts regularly

Conduct email marketing campaigns

Encourage conversation on social media accounts

Publish online press releases

Cultivate paid social media campaigns

Online Marketing Examples

There are hundreds, if not thousands, of online marketing examples to inspire your next internet marketing campaign.

Here, I’ll dive into seven real world examples of social media, email, SEO, and website marketing methods. I’ll also include links to additional blog resources at the bottom, for even more exceptional ideas.

1. Social Media: Under Armour’s “I Will What I Want” Campaign

Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.

The campaign spreads a positive message of female empowerment, while also highlighting Under Armour’s women apparel. The campaign reached five billion media impressions, increased Under Armour’s women’s sales by 28 percent, and pulled in an additional 42 percent of traffic to their website.

Image courtesy of Giselle Bündchen’s Facebook account.

2. Email: JetBlue

Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.

3. Social Media: Disney and Make-A-Wish’s “Share Your Ears” Campaign

Disney and Make-A-Wish, long standing partners, created a #ShareYourEars campaign to raise money for the Make-A-Wish foundation -- every time someone posted a picture on Facebook, Twitter, or Instagram with the hashtag, Disney would donate five dollars.

Disney initially stated they wouldn’t exceed one million in donations, but ended up donating two million after the campaign blew up. #ShareYourEars campaign garnered 420 million social media impressions, and increased Make-A-Wish’s social media reach by 330%. The campaign is a powerful example of using an internet marketing strategy for a good cause. #ShareYourEars raised brand awareness, cultivated a connected online community, and positively affected Disney’s brand image.

Image courtesy of ABC7 News.

4. SEO: Moz’s case study for Pipedrive, a sales CRM

Using a content marketing strategy that included content creation, outreach, and guest posting, Pipedrive, a sales CRM, was able to rank #1 for a high-volume keyword -- “sales management” (9,900 search volume). They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. They published their strategy on Moz.

Image courtesy of Moz.

5. SEO: Brian Dean’s YouTube strategy

Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.

6. Web Design: DisabledGO

DisabledGO, an information provider for people with disabilities in the UK and Ireland, hired Agency51 to implement an SEO migration strategy to move DisabledGO from an old platform to a new one. By applying 301 redirects to old URLS, transferring metadata, setting up Google webmaster tools, and creating a new sitemap, Agency 51 was able to successfully transfer DisabledGO to a new platform while keeping their previous SEO power alive. Additionally, they were able to boost visitor numbers by 21% year over year, and the site restructuring allowed DisabledGO to rank higher than competitors. Their case study is available on SingleGrain.com.

More Internet Marketing Examples:

19 of the Best Email Marketing Campaign Examples We've Ever Seen [+ Template]

5 Real Examples of Engaging Social Media Campaign Ideas

The Best of B2B Marketing Content: 10 Examples

Top Online Marketing Tools

HubSpot

Buzzsumo

Canva

GTmetrix

Ahrefs

Buffer

Facebook Insights

SocialRank

TweetReach

Trello

Crazy Egg

Google Keywords Planner

Ultimately, your internet marketing strategies will work best if you incorporate inbound marketing methodology. First and foremost, you want all your online content to add value to your customers'’s lives. This is the only way you’ll attract quality leads and build deep relationships with your online community for the long-term.