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isharkseo · 4 years ago

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Web Design Platform - Which One to Choose for Building a Perfect Website?

A website is the core of all the online activities of a business. Hence, a professionally built and strategically designed website is a must in the current digital landscape. And when it comes to web design and development, it indeed needs precision in every aspect. Hence, for that, it is important to choose the right content management system that can help you create a feature-rich, effective website considering the requirements of your business. But because there are numerous CMS platforms available in the market, it becomes difficult to find the right one. However, there are some of the top CMS platforms that are known for their specific features and functionalities. WordPress, Drupal, and Magento are some of the most popular ones that you can find in the market. All of these CMS platforms are open source and are built on PHP+ MySQL platform having varied features, customization capabilities, and functionalities. Although, it requires a strong and balanced comparison of all of these platforms so that you can choose the best for building your website. So, let us discuss each of these platforms separately to have a better understanding.

List Of Web Design Platforms to for Building a Perfect Website?

WordPress

WordPress is notably the most preferred content management system platform as it powers 37% of all the websites that are available on the internet as of 2020. It was originally designed for online blogging which it still supports but because of its flexibility and customizable features, it has now become a full-fledged highly versatile, and free open-source platform. Though WordPress is a free platform, you still have to spend to have a domain name, hosting, and some specific features including plugins and pre-made themes. However, these specific plugins and additional features are worth the cost as it hosts numerous authors and has a wide-ranged plugin library that makes the management of the content easy and provides brilliant UI. Another important reason why you can go with WordPress for building your website is that it is highly flexible and user-friendly. However, WordPress doesn't stand out when it comes to security as it doesn't follow the best practices which make it a target of hackers. It also doesn't support plugins of older versions and has a limited variety of design options.

Drupal

Talking about Drupal, you are more likely to know that it is counted as one of the top three safest CMS platforms. Hence, it is considered an ideal choice for building complex and advanced level websites that requires the technical precision of developers. However, if you are willing to invest in quality Drupal development services , it can turn out to be the best option. Because of its top-notch stability and security benefits, it allows you to handle considerably heavy traffic and higher quality of data more efficiently. Additionally, it can be the apt choice for building a custom website as it has more than 2800 free community-contributed themes and a wholly wide variety of modules. This wide range includes features that support to create a multilingual and highly customized website. Because it is an open-source platform, it is constantly updated with the latest versions having fresh and technically relevant features. On a whole, Drupal can be the best choice for building big and powerful corporate websites as well as small sites with the help of professional developers.

Magento

Magento is also an open-source platform that mainly specializes in building e-commerce websites. This is the reason it is widely powering different sizes of websites around the world including large, small, and online stores. It also provides easy third-party integration and has several built-in SEO features. Along with that, it is an open-source and free to use platform that is popular for building cutting-edge eCommerce websites. These websites are highly customized as it allows to handle multiple stores and also improves the user experience for better conversions. However, if you want to build a website other than an eCommerce website, you must go with options like WordPress and Drupal. Because Magento is considered to be best for mainly building online stores and e-commerce websites.

Taking everything into account, we believe that you have well-versed with all the options that you can consider for building a perfect website for your business. But you can make the most of the development and designing process by simply hiring expert professionals. Well, Auxesis Infotech is all set to help you as it is known as one of the leading web design and development companies that specializes in all types of CMS web development including Drupal, WordPress, and Magento web development services. It has a team of professionally-trained developers and designers and years-long experience in providing exceptional results in all sorts of web projects of different industries.

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#web design and development services #WEB design services #web design and developmen #web design and development #web

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my-aravind · 6 years ago

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Magento Consulting Company Houston

At DESSS, one of the $professional Magento Consulting Company, we have experts who use proven to offer some of the best in Magento, starting from planning, module designing and developing, support and post-deployment services and health checks.

For further details https://bit.ly/2zgYS2z

Call (713)589-6496

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informaticscommrc-blog · 7 years ago

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Informatics Commerce is an eCommerce consulting and development firm specializing in custom-built Magento e Commerce websites and mobile applications for any-sized business. Our user-friendly eCommerce web development solutions will integrate seamlessly with existing your existing business practices. With easy-to-customize catalog presentation, retail checkout, discounts and deals, and simple site/ account management tools that complement proven SEO and analytics, your Magento storefront will drive sales and increase customer satisfaction.

#website development web design Houston Magento development SEO Services Houston

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ironspeedtomvc · 3 years ago

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Freelance Magento App Developer Available Full Time $30 – Houston, TX

Axton group offers further Migration services that eventually help you to boost up the performance of your e-commerce store. Our team contains expert Magento developers who make your e-commerce store ready within less time and cost.

If you’re an online merchant using Magento 2 as your eCommerce platform, then get ready to outperform your competitors and increase your chance to earn more revenue with Magento 2 mobile app development.

What our Magento developers can do?

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Engage your customers with your brand by offer intuitive and easy to use mobile apps with Magento. You can make more sales with Magento 2 App Development Solutions from our team of experts. You’re just one click away from the step of your success! Call us right now for free consultation on 610-209-3937 or write us at [email protected]

#Magento 2 App Development Solutions

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sempiternalsandpitturtle · 5 years ago

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What are Rich Snippets, and why should I care about them?

Rich chocolate. Rich humor. That 1994 Macaulay Culkin film, Richie Rich.

These are just some of our favorite flavours of richness.

But you don’t need to be a coder or a marketing wiz to appreciate the glory that is Rich Snippets.

They make your SERP listings more dynamic and they entice searchers to click on your pages instead of others. And you should care about them. Like a lot.

This post examines why.

What are Rich Snippets?

Rich Snippets are a type of structured data markup that site operators add to their pages’ HTML code. When displayed in Google SERPs, Rich Snippets add visual context for users and help Google understand the meaning and intent behind webpages.

In practice, a “snippet” is simply the formatted display of information that Google provides to users.

In most cases, snippets follow a similar appearance:

Page Title.

URL.

Description.

But for a more relevant, user-friendly search result, Google, since 2009, has served richer in-SERP experiences. This is where Rich Snippets come in.

Rich Snippets are Google’s way of providing dynamic context directly in SERPs, which, in theory, allows searchers to better understand what they click on and how relevant it is to their purposes.

We typically see Rich Snippets in action for specific product searches and other commercial-intent queries. Users are served star ratings, prices and availability, as seen below:

Note the 3.9/5 rating and 1,960 votes highlighted in yellow. Now that’s rich!

Rich Snippets are also known to display for informational-intent searches for recipes, which may serve information on calories, cooking time and user upvotes.

In this example, the user also sees a small photo, which, again, provides context beyond a generic snippet.

The evolving Google SERP landscape

So why are Rich Snippets becoming more common? They’ve been around for nearly a decade.

The answer lies in how Google continues to update its search algorithms and the user interface of SERPs. Few people out there would argue that 2009 SERPs are prettier or more effective than 2019’s – if you know those people, I don’t believe you.

Old:

New:

The proliferation of Rich Snippets aligns with the wholesale evolution of Google since its inception. Google SERP features are now coveted organic ranking positions, and there are dozens of different types to optimise for.

As Google strives to provide even greater relevance to users, its crawlers will specifically target Rich Snippet opportunities inherent in websites’ content and microdata. In other words, Google wants to feature you in SERPs in the most dynamic, visually appealing way, not as plain lines of text. Isn’t that what you want, too?

Rich Snippets vs. Featured Snippets: What’s the difference?

Marketers commonly misconstrue the SERP features they’re hoping to break into.

“Featured Snippets” is a general term that refers to any Google display that provides additional information. They appear at the top of search results, often with images, videos, source links and several forms of textual displays.

Here are various examples of a Featured Snippet:

Paragraph

List (with video)

Numbered list

Table

A Rich Snippet is not structured, crawled or served in the same way that a Featured Snippet is, despite their similar names.

Google can feature several Rich Snippets per page, and they don’t appear in Position 0 above organic listings and paid ads (Featured Snippets do).

You’ll see that a query for “nike reviews” returns four individual Rich Snippets above the fold:

When discussing snippets internally with your team, ensure you’re all referring to the same concept.

SEO as it applies to Rich Snippets: What to know

As it stands, there is technically no direct SEO benefit to Rich Snippets (the key word here is direct).

However, there are indirect benefits to Rich Snippets in the form of:

Easier indexing in search engines, since Rich Snippets rely on structured data that Google prefers.

Stronger visual representation of information, allowing your result to stand out from traditional listings.

Better relevancy to users, as more context is provided.

These qualities correlate with higher click-through rates and lower bounce rates.

Plus, as a Rich Snippet generates more clicks, Google’s RankBrain algorithm will reassess your page’s value to users and likely reward you with a higher organic ranking in search. In this manner, optimising for Rich Snippets is a form of search engine optimisation.

How Rich Snippets impact click-through rate

The top three positions in SERPs receive 60 percent of all clicks.

This is akin to the “ballot order effect” in elections. More often than not, whichever candidate is listed first on a ballot is likely to receive more votes. Not based on politics, name recognition or party affiliation, just the simple fact that he or she appears at the very top.

This phenomena is so prominent in some cases that an extensive 2016 study from Sam Houston State University in the US found that appearing first on a local ballot can result in a 10 percentage point increase in vote totals than if the exact same candidate appeared last.

Google SERPs aren’t all that different. In reality, the ballot order effect manifests itself even more so.

Rich Snippets won’t, on the surface, get your site to the top of SERPs, but they can, over time, influence click-through rate enough that RankBrain may shuffle the cards in your favor, so to speak. Provided your on-page content is valuable enough to users (measured by dwell time) and you continue to generate a steady number of click-throughs, a snowballing effect occurs.

RankBrain will identify your listing as increasingly valuable (as evidenced by consistent performance metrics) and position it higher in SERPs.

On a day-in, day-out basis, Rich Snippets impact click-through rates in a very logical way:

They provide more information.

User click behavior rewards listings with imagery and colours.

Reviews matter. Positive reviews via Rich Snippets endear us to products and services, and our first interaction with a top-reviewed listing is through a click.

The mechanism for harvesting Rich Snippet benefits is structured data markup, or schema.org.

On the backend: Structured data markup

To turn a generic snippet into a richer one, use schema.

Schema.org is the most popular tool for marking your web pages with microdata that clues major search engines into what these pages are about and what they are hoping to accomplish.

Webmasters use schema markup as a common online vocabulary, employing specific HTML code, tags, words and other microformats to contextualise on-page content. Behind the scenes, schema is language for the bots. But this language allows you to create Rich Snippets and other Google SERP features that human users benefit from.

The schema markup you employ may vary based on the intent of the page you’re optimising. For instance, the types of Rich Snippets you see in search correspond to:

Events.

Organisations.

Local Businesses.

Products.

Restaurants.

Books.

Films.

Recipes.

Music.

People.

Offers.

Product reviews.

Videos.

Within schema, you can manipulate the property ranges of the HTML to reflect what your page is about and how you intend it to be served as a Rich Snippet. You can do this through marking the itemscope (what the HTML is about), itemtype (what type of item is being highlighted) and itemprop (the property, such as URL or name).

Here’s what that language may look like at a code level:

Structured data testing tools: Making schema work for you

This sort of technical proficiency is not second nature to most marketers. It’s not third nature either. And don’t even get me started on fourth nature.

Webmasters, developers and coders will need to be on hand to assist with data markup, or, you can use a series of handy markup shortcuts. Rich Snippet testing tools and, more broadly, structured data tools include:

Google’s Structured Data Testing Tool.

Google’s Structured Data Report through Search Console.

Google’s Structured Data Markup Helper.

Schema App.

Rich Results Test through Search Console.

Google’s Data Highlighter.

Rich Snippets plugins can also be an easy fix here.

If you operate a website built on WordPress (which is more than half of you), try:

WP Rich Snippets.

Schema App Structured Data.

All in One Schema Rich Snippets.

Rich Snippets WordPress Plugin.

By using shortcode (small pieces of code that allow you to execute actions without directly hardcoding), WordPress turns every site operator into a capable data master.

WordPress does have a somewhat narrower range of plugins for e-commerce sites. And e-commerce platforms are often powered by more niche CMS with tools highly specific to that industry.

For instance, Magento is a flexible, cloud-based e-commerce CMS that comes with a host of structured data plugins and extensions, such as:

Rich Snippets Suite.

Google Rich Snippets.

Magento Rich Snippets.

With all of this information, you’re ready to add Rich Snippets to your search arsenal.

How to optimise for Rich Snippets, and what types of content best apply?

Not every page is designed for Rich Snippets. Some content forms lend themselves more naturally to appearing in SERPs for certain intent-driven queries, such as any page that is transactional.

Physical products and online services pages are ripe for Rich Snippet opportunities, so product guides, product reviews, user commentary and image-heavy content are typically best. That said, gated content like eBooks or white papers don’t make much sense here.

Additionally, Rich Snippets appear for informational queries as well, so short, bulleted content like recipes, longer deep dives into product benefits and even instructional material are easy targets.

Lastly, video content has its own category type within Rich Snippet optimisation, so embedded videos on your landing pages are certainly an area you’ll want to explore as well.

To optimise these pages for Rich Snippets, you’ll need to:

Understand the intent behind your page and the queries that drive traffic to them.

Provide as much information and context as possible on the page.

Assess the SERP landscape to see if Google returns other Rich Snippets for your search term.

Use schema to format your page with relevant microdata.

Inside the mind of a search engine: How does Google find and display Rich Snippets?

You’re likely using Google’s testing tools to optimise your web pages, so it’s safe to say the search engine is setting you up for success. However, Google can take weeks to properly crawl and index your page, even after it’s been marked up with snippet code.

youtube

After this period of tracking down and evaluating your content, Google may be serving your Rich Snippets in search. They could disappear one day and then reappear the next – this is Google’s cycle for properly vetting results and ensuring it is displaying the most relevant content possible. It’s not a glitch, and so you shouldn’t continue adjusting your page or marking it up further – this only causes Google to start its crawl process over again, delaying your Rich Snippet visibility. As a best practice, wait at least a month (ideally two) before going back to the drawing board.

Again, a Rich Snippets testing tool will clue you in to potential missed opportunities in your page structure and whether SERPs may have changed in the interim, thus necessitating possible updates to your pages as well.

Why aren’t my snippets showing up?

But even if you’ve followed every step and watched every tutorial, search engines are not beholden to automatically reward your efforts. If the on-page content is still inferior to a competitor listing, schema is not going to lug you out of your SERP dungeon.

Google can also manually disable your Rich Snippet should it find you used spammy markup methods or are keyword-stuffing.

And one last note on your snippets not showing up: Google conducts thousands of search quality tests a year, and your pages could be included in a variety of experiments that remove a Rich Snippet intermittently or entirely even if your markup is accurate and up to date.

That’s quite a drag, we know. But, as long as you optimise for on-page quality, use Google’s testing tools and appropriately categorise your content, you should be in good hands (fingers crossed).

Does this change organic ranking factors?

An interesting question, no doubt.

But, on the whole, no. Google’s ranking factors are still the same. The most prominent ones are right here in this infographic:

Rich Snippets primarily impact click-through rate and SERP differentiation. There’s no way to “rank” for a Rich Snippet – as stated before, Google can feature 10 Rich Snippets on one page if it wants. To get your result to appear above a competitor’s result (if you both already have Rich Snippets), it goes back to the fundamentals of SEO, not additional “hacks” or “tricks” to make your snippets even richer.

We’ve come a long way in this post. Let us know if you’ve still got any outstanding questions on Rich Snippets and, who knows, maybe one day we’ll rename our chatbot Richard Snippet, and we’ll do it with a straight face.

from http://bit.ly/2YMXcdN

#content marketing

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kundanstack-blog · 5 years ago

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Best Web Development Company in Texas

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desssinc · 2 years ago

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Magento consulting Company Houston | Austin | San Antonio

We provide expert Magento Consulting Services that will help you build a complete, robust, powerful and efficient e-commerce website that will carry your business to the next level at Houston | Texas | Austin | Dallas

Visit us : https://desss.com/magento-consulting-advisory-company.html

#Magento Consulting in Houston #Magento Consulting services in houston #Magento Development consulting #Magento Development implementation #Magento Development support #Magento Development upgrade #Magento Development migration #Magento Development maintenance Houston

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mpriya2-blog · 6 years ago

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Magento Development Services Houston

We provide the best Magento Development Services If you want to hire us please Contact Us: 281-809-6020, Houston , texas Visit : https://bit.ly/2EIROBb

#Magento development Service houston

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nenobucio-blog · 6 years ago

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How to Transform Your Code into Cash with a Web Development Company

If you planning to start a web development company to transform your code into cash, we bring you a list of things that you need to do. From moving on full-time salaried job to penning down near beginning of your career, we bring you an ultimate guide to everything.

Unfortunately, most of the new web development companies make the mistake of working for free, this can act as a negative aspect for your business.

Here are some tips that can help you:

1.Turn Your Own Website a Showpiece

First impression is the last impression is an old saying that completely fits here. Your website is the foremost way to show off your web development skills that might be building your own web development business. As you take on new projects, you can simply use this website as an incredible place to show off your spectrum of work.

And, client testimonials acts as a free marketing for your web development company. You must ensure it’s relevant, modern and understand with current design trends. Moreover, you should link your website with your social networking accounts such as Facebook, Instagram, LinkedIn and much more. This will keep your customers updated about your work.

2.Take Help from Friends and Family

Even if you don’t have a robust portfolio, you can to do business with people you know as well as trust. If you have long list of friends on Facebook, it’s like one of them would be interested in getting their website build. If you are out and about, you must start talking about the work you do. This would act like easiest and most affordable marketing, this can derive you customers.

3. Leverage LinkedIn

Promoting your web design agency in houston through LinkedIn is a trend that is going to stay for years because social media has taken over minds and life. So, a platform like LinkedIn can be your blessing to drive more potential customers. There are various companies that promote themselves on social media platforms and this one much more than a social media platform.

Just create a profile with updated skills you want to bring to the table, and also link your current projects that you have completed. Moreover, LinkedIn has a job board with various freelancing opportunities. You can join various relevant groups by gaining more visibility.

4. Avoid Freelancing Websites (for initial stage):

There are several Freelance sites like Upwork, Freelance, Guru and many more that help you connect with projects. According to experts, getting big projects on these platforms can be a tedious task to swear by, it can be extremely difficult to get work starting out, with the majority of time dedicated to securing billable work.

This is no doubt an interesting and promising way of marketing, but the best option is always through word of mouth and personal networks.

5.��Reach Out to Local Small Businesses

You can look for small web companies that you can consider as staff. Send an email out to the owner letting them know you are a local web development company, you can extend your services to them at lower rate and better results.

6.Partner with Peers

Many web designers have said they discovered the most independent work by systems administration with different specialists. A few specialists have more work than they can go up against, or ventures that stretch out past their abilities. The news, is they are frequently eager to give referrals to different specialists they trust and regard. You can connect with different consultants through connecting platforms like on LinkedIn, Google+, meet-ups and locales like , Freelance Gossip, and Digital Point.

7.Establish a Digital Presence

If you need somebody to contract you as a specialist, separate yourself. To begin with, begin on GitHub and begin blogging (either all alone blog, our as a visitor blogger). In case you gain some new useful knowledge, take a shot at an undertaking, compose a sharp piece of code, make a point to share it! Establishing your digital presence is an incredible way to establish credibility, even if you are a new web development company.

You can earn good being a web development company Houston, but it is important you understand the hacks to establish in the market.

Also Read: 5 Best Magento Web Development Companies in Houston Also Read: 6 Tips to Hire Mobile Development Company

#web development company #web design agency houston

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inhandnetworks-blog · 6 years ago

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DarkSide-20k Will Push the Search for WIMP distribution line fault detection Dark Matter to New Levels

www.inhandnetworks.com

DarkSide-50 time projection chamber interior at Gran Sasso National Laboratory in Italy Photo courtesy: DarkSide Collaboration

University of Houston scientists are helping to develop a technology that could hold the key to unraveling one of the great mysteries of science: what constitutes dark matter? Scientists believe dark matter makes up 85 percent of the matter in the universe, but nobody actually knows what dark matter is.

“If we are the experiment that finds dark matter, we can change the fundamental understanding of the universe as we know it,” said UH assistant professor Andrew Renshaw. “We can really start to understand the fundamental properties of the universe – how we got from the big bang to where we are, and what the future holds.”

Renshaw and professor Ed Hungerford are leading a team of physicists from the College of Natural Sciences and Mathematics in the DarkSide program, an international research collaboration seeking to detect dark matter in the form of weakly interacting massive particles (WIMPs). In principle, when WIMP particles collide with ordinary nuclei, extremely small, low-energy nuclear recoil would result. In very simple terms, the scientists are trying to build technology that can detect WIMPS by detecting this very tiny, but observable recoil.

The UH team is using the DarkSide program’s first physics detector, DarkSide-50 (DS-50), located underground at the Gran Sasso National Laboratory in Central Italy. The team and their collaborators have improved the sensitivity of the DS-50 detector in recent years by switching from atmospheric argon to low-radioactivity liqu 3g modem id argon, which was extracted from underground gas wells in Colorado. But a next-generation detector in development will take it even further.

DarkSide-50 time projection chamber cryostat filled with liquid argon at Gran Sasso National Laboratory in Italy Photo courtesy: DarkSide Collaboration

DarkSide-20k (DS-20k) is currently being constructed using similar components from the present DarkSide experiment. Whereas DS-50 holds about 9.5 gallons (50 kilograms) of low-radioactivity liquid argon, this new detector, DS-20k, will employ new readout technology and will be some 400 times larger, holding 3,800 gallons (20,000 kilograms) of liquid argon. The new experiment is expected to start acquiring data at the Gran Sasso National Laboratory in 2021.

This detector, said Hungerford, will push the search for WIMP dark matter to new levels of sensitivity, hopefully finding the elusive WIMP. Or, he said, it could demonstrate that dark matter is not a particle, since this technology has now proven capable of searching for types of dark matter other than Wcellular modem ethernetIMPs.

“Previously, if you wanted to look for a specific kind of dark matter, you really had to look for a specific kind of detector. Now with this liquid argon technology, it’s really opening the door to using a single technology to search for a handful of different kinds of dark matter,” added Renshaw, who recently presented DarkSide findings at the UCLA Dark Matter Conference.

While Hungerford and Renshaw continue their research in Houston, three other members of the UH team are manning the day-to-day operations in Italy. Research associate Nicola Canci manages the DS-50 detector and monitors its performance.

“The cryogenic system keeping the argon in liquid phase needs to be monitored, and some operations are needed to allow for the good performances of the detector. Electronics are monitored. Signals coming from the detector are improved, if needed, and the quality of data is routinely checked,” Canci said 4g-lte .

UH’s participation in the DarkSide collaboration is funded by an annual $200,000 grant from the National Science Foundation.

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