#MOVO Wine Spritzers | Explore Tumblr Posts and Blogs

andreahandal-blog1 · 5 years

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ADVERTISING & PROMOTION MANAGEMENT

HOP TAKE: PSYCHOLOGY OF COLORS & SOCIAL MEDIA

Ever want to have a nice cold beer, but then you think about the amount of calorie intake there is in, in just one serving? Well not anymore! Many peoples big complaints about alcohol, especially beer, is the bitterness and taste of the drink. With these different beer companies, their end goal is to have their consumers enjoy their great tasting alcoholic drink, where ultimately, they leave their consumers happy and the company makes great business.

Now with Miller Coors making wine spritzers, Natural Light launching boozy strawberry lemonade, and Michelob Ultra becoming keto, this will leave their target market, which are aimed to be women, very happy.

Color has been known to have a powerful psychological impact on people’s behavior and decisions, and these beer companies have done much advertising in their new drinks where it draws the consumers eyes to buy it. If we take a first look at the newest and latest drinks, we see that the packaging itself is very fun and bright. The first thing that you would see is the brightness and colorfulness of the packaging where its the first thing a customer would be intrigued to see. Having these fun colors is also an advantage for their target market who are women, because it gives it a feminine look to it.

Lets take a first look at these three different beer companies and their ways of advertising.

Natural Light: Natural Light has been known to be one of the biggest college drinks in the United States. This beer itself is already a reduced-calorie light pilsner, the only difference is the newest flavor and the packaging. We see colors in the pinks and yellows where, they are cheerful colors that promote optimism. The can is a bright millennial pink with yellow accents, and features little cartoon lawn flamingos throughout. It also has inscribed on the can, "For those who like strawberry lemonade and drinking beer," which is approximately all of the college students in the United States. Natural Light didn’t need to make so much advertising, because ultimately this has been one of the most known beers. It however, has brought much brand awareness through social media, because its a better tasting beer, the packaging itself is eye catching and its one of the cheapest beers, where every college student has advertised it so much that everyone is intrigued to try it.

Micelob Ultra Infusions: The beer is a keto-friendly beer just released a new line of beverages that sounds absolutely perfect for spring. This is also the first beer to launch in the Infusions line is Lime & Prickly Pear Cactus, and it hits shelves nationwide these past months. This beer company has brought much brand awareness where such a fruity drink with low calorie will bring women wanting to try this drink instantly. Every women wants to watch their weight, so having such a drink like this one will clear the shelves, as it did this month. The packaging itself is very spring/ summery, where it gives it such a tropical and fun look, and overall giving the idea that it will be a perfect beverage to drink. There is only so much you can do to a bottle of beer, but what Micelob has done than other companies is the color where that grabs the your eyes, where ultimately you're intrigued to find out what the beer is and the specialty of it.

MOVO: Just like the other two drinks we have covered, we see the same for this wine spritzer. With any target market you not only wanna grab their attention, but you also want to please your target market, where in this case, this drink is made for women who want to watch their diets and or weight and still be able to have an alcoholic drink. Movo does a great job in having an appealing packaging for their can where it gives it a feminine yet fun and spring feel. Having the colors purple gives it such beauty and wisdom, where they do a great job in making it look classy yet so fun.

Ultimately, these three alcoholic drinks give their target market of women who want to watch their weight such an advantage. Through the colors, to the calorie intake, their brand awareness through social media has done such a great job, where these drinks are clearing through the shelves and are making these women happy.

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laurenlechleitner · 5 years

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Your New Favorite Fruity Drinks!

It’s getting warm outside, which means fun, late nights with friends and family.

As a college student, I enjoy hanging out and having a good time with my friends. I can now do that by having fun, fruity drinks just in time for warm weather. Top named beer companies are now finding ways to attract more people than just males. MillerCoors launched wine spritzers, Natural Light launched Naturdays which is a strawberry lemonade flavored beer and Michelob Ultra is making fruit infused drinks which are safe for keto dieters.

https://www.millercoorsblog.com/news/millercoors-unveils-movo-wine-spritzers/

For some of the most popular beer brands, this is a huge step in directing their products to a more wide variety of people. Many people do not drink beer because of the high number of calories, but these new wine spritzers made by Coors are only 100 calories with no sugar added. People often want to be able to have good time without consuming a ton of calories and these new spritzers are the solution to that.

What stood out to me the most was the fun, colorful design of these cans. When you think of beer, you often think of a plain colored can with some lettering that stands out from the background. Movo has shapes, patterns, and bright colors that really catch the eye.

https://www.naturallight.com/our-beers/naturdays.html

Natural Light is known for having cheap beer, that doesn’t always taste the best. But, they introduced these bright pink beer cans with flamingos, that caught my attention immediately. I saw it all over social media, I think that a pink beer can would attract almost every woman or even men because of the new unique design.

I am not a huge fan of beer but this new beer was very interesting to me. This was the first fruit flavored beer that Natural Light introduced and it was a huge hit. At first I questioned the strawberry lemonade flavor because personally, beer does not taste good to begin. I have heard many good comments about these beers and they seem to be doing quite well on the market.

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Even professional athletes such as, Pat McAfee, are enjoying these new beers during their free time on the golf course.

https://www.delish.com/food-news/a26883281/michelob-ultra-keto-beer-fruit-infusions/

Michelob Ultra has introduced not only a drink that is fruity and appealing to many, but for those who are interested in the keto diet. A keto diet is when you have no carbs in your diet. Who wouldn’t enjoy drinking a beer without a single carb? However, there has been some stereotypes about these new fruity beers that women could enjoy. Since they are low calorie drinks infused with lime and prickly pear cactus, some are saying that women are intended to drink them because they are healthier than a normal Michelob. The stereotype that women prefer fruity drinks is common, but I believe that Michelob Ultra was trying to expand their target market to more than just men, as well as make a healthier beer for everyone.

https://www.statista.com/statistics/913170/favorite-type-of-alcoholic-drink-us-gender/

According to these statistics from 2018, 45% of men prefer to drink beer where only 18% of women prefer beer. This is more than double the amount from women to men. Whereas 37% of women prefer mixed drinks which are often fruit flavored. Therefore, these beer companies are aiming more towards fun fruity drinks that will appeal to more women. In my opinion, launching these new drinks is a great idea to expand and reach out to more customers. These new drinks are fun and on the market right in time for warm weather and good times with loved ones.

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mvdc1 · 5 years

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New Items March 9, 2020

New from Ithaca! EVERY DAY HAZE IPA

6/4 Packs Item # 57517 $54.00

1/6 Bbls Item # 57519 $85.00

1/2 Bbls Item # 57518 $189.00

Ithaca Beer is excited to introduce Every Day Haze, a juicy, fruity and deceptively smooth hazy IPA. Brewed with a dynamic combination of complex aromatic hops, Every Day Haze boasts a uniquely tropical citrus depth. Soft and creamy on the palate, Every Day Haze gets its light haze and silky mouthfeel from healthy additions of wheat and oats.

NEW from Switchback: KARSTEN PREMIUM LAGER!

4/6 Packs Item # 54414 $31.00

UNFILTERED AND 100% NATURALLY CARBONATED

Lagered 6-weeks for the ultimate clean, crisp taste. Who is Karsten? Click here to learn more on the story behind the name. https://www.switchbackvt.com/newsblog/2020/3/4/who-is-karsten (5.1%)

New from Two Roads: Cloud Sourced IPA!

4/6 Pack Cans Item # 03705 $37.00

1/6 Bbls Item # 03632 $78.00

An IPA that’s cloudy with a 100% chance of deliciousness. Our Cloud Sourced Hazy, Juicy IPA has an intense, citrus juiciness balanced with a soft malt core that puts you on cloud nine. Next time you reach for a hazy IPA, reach higher – and get lost in the clouds! (6.5%)

LOCAL Clown Shoes Limited Release: Jade Tortoise!

6/4 Pack 16 oz Cans Item # 25802 $58.00

Ingredients: 2-Row, Vienna, C-40, Carapils malt, Columbus, El Dorado, Mosaic, and Huell Melon Hops, Lemongrass and Lychee Purees

The Clown Shoes Jade Tortoise is at one with its surroundings. Be it by land or by sea, or be it balanced precariously upon a mythic lily pad, this brave little reptile has overcome preconceptions of slow movement and aquatic avoidance to thrive happily.

For years we have wanted to create a beer to pair with Asian cuisine. We finally did, drawing inspiration from across the Pacific. Jade Tortoise pairs Mosaic and Huell Melon hops with Lemongrass and Lychee Purees, resulting in a complex flavor that pairs perfectly with a wide array of Asian and Asian-inspired dishes.

P.S. Legend has it that if you see The Jade Tortoise on his lily pad at dawn or at twilight, a decade of good luck will follow.

It’s Back! Long Trail Blackbeary Wheat!

2/12 Pack Cans Item # 48630 $30.00 ($4.50 off 5 cases, $5.50 off 15, $6.50 off 25)

Back from hibernation, Blackbeary Wheat is our classic American wheat ale brewed with a whole bunch of blackberries to impart a pie-on-the-windowsill sweetness. (4.2%)

Shed Seasonal Pale Ale!

4/6 Packs Item # 53921 $30.00

CLOUDLESS CRUSHER Introducing a brand new seasonal brew from Vermont's The Shed Brewery; Pale Ale is clear as a cloudless day and bright with fruity flavors from Citra, Centennial and Mandarina Bavaria hops added during fermentation. Get a taste of this 5.0% brew in our Mountain Mixers or look for standalone sixers on shelves near you as the ice melts and the days grow longer.

Boulevard Limited Release: VINTAGE STOCK! (only 7 cases avail.)

12/750ml Item # 09389 $169.00

BARREL-AGED DARK SAISON ALE CO-FERMENTED WITH NORTON GRAPES

A collaboration with Les Bourgeois Vineyards (Rocheport, MO) and Master Sommelier Doug Frost, Vintage Stock is a blend of two dark, moderately sour, mixed-culture saisons aged for many months in oak foeders, puncheons and red wine barrels. Re-fermented on 30,000 pounds of both whole Norton grapes and pressed Norton grape juice, this love letter to wild fermentation blurs the line between beer and wine, and is our most ambitious fruited mixed-culture beer to date. (10%)

Harpoon Limited Release: Mike’s Pastry Cannoli Stout!

6/4 Pack 16 oz Cans Item # 24232 $58.00

In our Boston Beer Hall, it’s always easy to spot folks that are coming from the North End. In between their beers and pretzels sits the iconic white-and-blue box of Mike’s Pastry, tied together with their signature string and packed with hand-made Italian desserts. A North End institution, Mike’s has been dishing out world-class pastries since 1946, and while our beer has always paired well with their legendary cannolis, we wanted to take that combo to a new level.

Made in collaboration with Mike’s Pastry, Mike’s Cannoli Stout was brewed using their hand-made cannoli shells, cocoa nibs, lactose, and vanilla to re-create the flavor profile of their famed dessert – or pair perfectly with if you really want to double down! Previously, their legendary cannolis were just for eating… now they’re for drinking too. (7.3%)

NEW! Movo Wine Spritzers!

Movo Peach 6-4/8.4oz can Item # 101001 $37.75

Movo Raspberry Rose 6-4/8.4oz Item # 101002 $37.75

Movo Variety 6-4/8.4oz can Item # 101003 $37.75

Made with wine, sparkling water, and real fruit juice. (5.5%)

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